As you know, a dealer is a representative of a company engaged in the promotion / trade of products of a particular manufacturer in a certain territory. Here we will look at an article on how to become a dealer, what is needed for this.

The advantage of this status is special cooperation programs, as well as support and development assistance from the manufacturer. In addition, usually the manufacturer himself, and not the dealer, is engaged in advertising the product, which, in turn, will help you save a lot on its promotion.

Another important plus is that the specialists of the departments of development and training, sales, after-sales service, marketing and IT will help you establish all the processes that are simply necessary to successfully launch a dealer and start working in accordance with the manufacturer's standards. This is not true for all companies, but it is true for all large ones.

How to become a dealer

So, consider the information on how to become a dealer - the official representative of any organization, manufacturer.

Companies requirements

Almost any company will require you to:

• stable financial position;
• Experience in your chosen field;
• Dealer business plan;
• Interest in the company's products;
• The presence in your staff of employees - a team of professionals;
• Availability of the necessary technical equipment;
• Readiness for investment and, if required, construction.

And, of course, the following documents:

1. Charter of the future dealer (if you are a legal entity);
2. Memorandum of association (if any);
3. Certificate of state registration;
4. Certificate of tax registration;
5. A document certifying the authority of the head of the organization;
6. Lease / sublease agreement for non-residential premises or certificate of ownership of non-residential premises where it is planned to organize a place of sale for a future dealer (separately for each such premises);
7. Passport data of the head;
8. Agreement with a sub-dealer, if any (if the declared place of sale belongs to a sub-dealer);
9. Bank details.

Priority regions

It often happens that in some regions of the country the dealer network is already sufficiently developed, and the additional opening of representative companies in them simply does not make sense, although, of course, it is possible. At the same time, there are regions where there are very few dealers, and therefore, very often manufacturing companies publish information about priority regions for opening partners. For example, at the time of publication of this article, BMW prioritized the following regions for dealers:

• Belgorod region;
• Vologda Region;
• Kaluga region;
• Udmurt region;
• Chuvash Republic.

Strictly speaking, there is nothing to be surprised at, because why open a dealer of this brand, for example, somewhere in Moscow, if there are already a lot of them there, if at that time there are regions where there are almost none. Here, by the way, it would be nice for some readers - future dealers - to think about moving, albeit not permanently. Still, this is directly related to the success of your business - its payback, profit. Almost all companies have such priority regions.

Trends or what companies take into account when choosing a dealer

If we again take BMW as an example, then in order to become a dealer, you will most likely also have to participate in the tender, because there may be several applicants. When choosing, preference will be given to the applicant who will best meet the requirements of the company (see paragraph "What do you need?").

How much money is needed?

If you want to become a car dealer, then the costs will be from 20-30 million rubles, depending on the brand of car and real estate prices in your area. In all other cases, the figures are much smaller indicators, and sometimes they are not required at all.

In this article, we will talk about how to become a dealer (representative), what is the procedure for becoming an official dealership, how companies are selected, and how much money is required for this and whether it is possible to do without large investments.

What qualities should a future representative have?

The question of how to become a dealer, in addition to large businessmen, is asked by those who decided to take the path entrepreneurial activity from this step. After all, few people refuse to try their hand at business, representing an experienced and reliable company.

Those who are still at the very beginning of a long journey would probably like to understand what qualities are expected of them when applying for a job. The key requirements of employers for applicants for the position of an intermediary who will officially represent the company are:

• Availability practical experience in entrepreneurship. Without it, it will be quite difficult to comprehend the basics of the profession. Qualification is needed especially if the employer is a reputable company;
• high activity and communication skills. In order to perform their duties qualitatively, the dealer must have public speaking skills. At the same time, in this profession there is no clear work schedule, and a person must be constantly energetic;
• stress tolerance. This quality is considered as one of the key when hiring, regardless of the proposed position;
• passion for work. Often, enthusiasm in work allows you to resolve a huge number of difficult situations.

Required documents

To officially represent the company's products, you will need a package of documents. Their presence is mandatory, as it must be carried out officially and can bring good profits.

To sign a cooperation agreement, you must:

• be or register as a legal entity;
• have a mediation agreement in hand;
• have your own office;
• get a certificate.

To sign the contracts, you will need documents such as:

• passport;
• certificate of registration with the fiscal authorities;
• documents on registration in state bodies;
• bank account details;
• memorandum of association and articles of association.

Copies of all these documents will need to be certified by a notary.

How to become a manufacturer's dealer?

Before proceeding to joint work with one of the manufacturers, you should study the existing offers on the market. One way to resolve this issue is to visit the official websites of companies. In addition, it is necessary to analyze the existing market sectors in the region, identify the products that are most in demand among consumers, as well as assess the employment of the market segment and identify potential buyers.

Often companies looking for dealers in the regions, impose on them such requirements as:

• registration as legal entity or an individual entrepreneur, which will allow you to sign a formal agreement with the dealer;
• the future representative should be well aware of the scope of the company;
• the official agent of the manufacturer must be financially stable;
• passing a number of licensing procedures in the event that the company's activities are subject to licensing.

Enterprises offer their future representatives the following possible options for cooperation:

• by sales volume, when the dealer is obliged to fulfill the planned sales plan for a certain period of time;
• cooperation on legal content, when a dealership agreement is signed between the manufacturer and the entrepreneur and this cooperation is backed up by the presence of a certificate.

How to become a factory dealer?

As in the previous case, individual entrepreneurs and legal entities can obtain the official status of a representative of a manufacturing plant. However, in terms of sales, all possible risks takes on the intermediary. However, this form of cooperation also has its advantages. One of them is the lack of competition for a certain product in a particular region.

How to become a dealer without investment?

If for some reason the future entrepreneur has not been able to collect start-up capital, then you can become an agent of the manufacturer without investment.

Under these conditions, there are the following options for cooperation:

• realization of goods under the order. To do this, the manufacturer signs an agreement with the dealer for the supply of goods at the dealer price. This product must be put up for sale in the dealer network. In this case, the official representative must pay the advance part of the contract to the manufacturer. The rest of the debt will be paid after the goods are sold;
• free testing when free production samples handed over to the dealer for demonstration to potential buyers.

How to become an official dealer?

To obtain the right to be called an official dealer of the manufacturer, in addition to state registration, you will need:

• practical experience and knowledge of sales;
• the ability to explore the existing demand and market;
• a dealer business plan should be developed;
• be financially stable;
• have correct financial statements;
• ensure the availability of employees whose qualifications allow working with the manufacturer's products;
• demonstrate interest in and knowledge of the manufacturer's products.

By taking all these steps, you can prepare offer, attach to it own business- plan and send the entire package to the manufacturer.

How to become an auto parts dealer?

The algorithm of actions that allow you to become an auto parts dealer is no different from the action plan for registering a similar form of cooperation when it comes to the production of other products.

How do firms select official representatives?

The selection of official intermediaries by manufacturing companies, especially when it comes to large manufacturers, is carried out through tenders. This is due to the fact that there can be many entrepreneurs who want to get this tidbit of the pie.

When making a final decision about a particular candidate, preference will be given to the one who best meets the criteria.

How much money is needed?

It is quite natural to ask how much to invest Money to do business like this.

As noted above, in some cases this can be done without resorting to any costs by agreeing with the manufacturer, for example, on receiving goods for sale.

If it was decided to pay immediately for the purchased goods, then the amount of investment required will depend on the volume of the purchased lot and the type of product.

Conclusion

In conclusion, I would like to add that everyone will be able to try himself as a dealer, having passed all the necessary licensing procedures. It is important here to demonstrate a strong desire, to have the appropriate knowledge and to be ready to give everything to the cause at full strength.

Modern man increasingly wants to become independent from the state and seeks to work for himself. Starting your own business is not an easy task, in addition to collecting the necessary information and documentation, you must have initial capital. However, not everyone has the opportunity to collect the required amount of money, in this case, you can become an official dealer. Many do not know this concept, but abroad it is a common phenomenon. Let's try to figure out what the word "dealer" means and why it is more preferable to work in this direction than to open your own business?

Who is a dealer?

Dealer types

• a dealer who is a participant in the securities market;
• a dealer who buys wholesale and sells products at retail;
• a dealer who is a company representative who finds customers and receives a profit for this.

Dealer terms and conditions

To become a dealer , as a rule, it is necessary to have a stable financial position. If the candidate meets the following requirements, then he has the opportunity to be accepted into the team:

1. Preference is given to candidates with experience in the company's field of activity.
2. The dealer must have a business plan.
3. The representative must be interested in the services/products of the company and be result-oriented.
4. The dealer must have the necessary equipment.
5. The dealer must be able to invest in procurement/construction.

The company is interested in promoting its product in different regions, therefore, if a dealer network is already developed in the city of your choice, then you can get a refusal. The way out is to look for a new manufacturing company or move to a region that is not occupied for activity.

Documents required to work as a dealer

You can become a manufacturer's dealer if you have certain documents. For a legal entity, this is:

• Charter.
• If available, memorandum of association.
• Certificate of state and tax registration.
• A document certifying the powers of the head.
• Rental agreement for premises, if applicable.
• If there is a contract with a sub-dealer.
• Leader's passport.
• Bank details.

If the dealer is registered as individual entrepreneur, then you need to have only a certificate of IP and TIN.

Benefits of being a dealer

Working as a dealer has a lot of advantages compared to starting a business on your own, the main one being getting an already advertised product. This means that there is no need to spend money and time on brand promotion and promotion of a new product to the masses, this has already been done by the parent partner company.

Another important reason to become a reseller is the ability to choose the product you will work with. If you have an attraction to sports products, then there will be no desire to deal with goods Food Industry and vice versa. The main component of business success is the desire to engage in it, and not the need to make money.

To become a dealer, you do not need to spend money on training, the company offers it for free. This is a great chance to learn from a firm that has established itself in the market. The manufacturer usually teaches its dealers the basics successful sales, marketing, after-sales service - in a word, it helps to establish all the processes that are necessary for the sale of goods. This is a significant plus, since achieving the results of a large company on its own is very problematic, and it can take years. Various seminars, trainings, trips to other regions to learn new methods of work and other events often take place, because the manufacturer is interested in the quality of the work of its dealers.

Also, the advantages of dealership include the possibility of selling goods at selling prices, which will be supplied by a parent company. Thanks to this, there is no need to search for points of purchase of the necessary goods.

Becoming a factory dealer means gaining the experience of a company that has been acquired over the years. This can help in the future to open your own company, a new brand.

Many companies specifically resort to cooperation with dealers, because in this way it is possible, without spending a budget, to promote goods to completely different regions of the country.

Where to find companies for cooperation?

The desire to become a dealer is still not enough, for this it is also necessary to find a company for cooperation. There are two options here.

You can register on job search sites, post your resume with a proposal for cooperation and wait for a response from companies or send responses to their vacancies.

The other most productive option is to look for companies on your own. First you need to decide in which area you want to become a dealer, study all the pros and cons of the chosen direction, find the manufacturer and go to his website. 90% of success is the choice of a supplier company, so you need to pay close attention to the choice.

The profession of a dealer is quite in demand, and also allows you to make good money. Many believe that dealers are full-time employees of companies that manufacture certain products, but this opinion is erroneous.

A dealer is a business partner of a manufacturing company that promotes its products in a certain territory on a partnership basis.

A dealer can be called a businessman who makes money by selling partners' products. Further in the article, we will consider in more detail how to become a dealer, as well as what is required for this.

The essence of the dealer's work is to promote the products of a certain manufacturer's company, but it has significant differences from simple retail trade.

Unlike sellers, who may trade in a wide variety of brands, dealers have the right to act on behalf of the manufacturing company. And also sell products under its brand.

Close cooperation with the manufacturer gives the dealer many advantages, among which are:

• Large companies often invest in the development of the business of their partners.
• Brand advertising is carried out at the expense of the manufacturer.
• The manufacturer's employees assist dealers in developing their own business, which gives them the opportunity to gain invaluable experience and support, as well as quickly turn the business into a profitable one.

In fact, any legal entity wishing to sell the manufacturer's products under the name of its brand can become a dealer.

At the same time, cooperation with the manufacturer can be carried out in several ways:

1. The dealer carries out wholesale purchases of the manufacturer's products and then sells them at an inflated price.
2. The dealer becomes the official partner of the manufacturer, and also receives remuneration for the sale of its products.

It is worth noting that each company sets its own rules for working with partners. Many large companies work exactly according to the second scheme. Small producers, most often, simply sell products to intermediaries in bulk.

Official dealer of the manufacturer

Many companies engaged in the production of certain products do not have their own distribution networks, but use the services of intermediaries, who are called dealers.

In such situations, both the manufacturing company and the person acting as an intermediary between the manufacturer and the buyer benefit.

The company saves money on creating its own sales network by entrusting sales work to the right specialists, and dealers get the opportunity to quickly open their own business selling products of a well-known brand.

Although any seller can sell brand products, it is official dealers who cooperate directly with the manufacturer who receive products at the lowest cost, as well as the right to sell products under the manufacturer's brand.

You can become an official dealer after participating in tender competitions held by large companies to select the best representative.

Required documents

To participate in the tender, it is necessary to provide the manufacturing company with a whole package of documents that confirm the seriousness of the candidate's intentions.

To participate in the competition, you must submit the following documents:

• constituent agreement and statutory documents of a legal entity;
• documents confirming state registration legal entity and tax registration;
• a document confirming that the head of the organization has the appropriate authority, as well as the passport data of the head;
• certificate of ownership or lease agreement for commercial premises in which the sale of products will be carried out;
• bank details of the legal entity.

It makes no sense to sell cars if a person has a soul for cooking. In such a situation, you can engage in the promotion of brands of relevant products.

You need to work only with brands that are close and interesting to a person. In such a situation, sales will grow, and interest in the business will not disappear even in the event of temporary setbacks.

Nowadays, almost everyone can become a dealer. The main thing in this business is to find a suitable manufacturing partner, as well as to have the desire and ability to invest in your own business.

How to become a dealer?

Contrary to popular belief, not only "giants of business" can ask such a question.

To have stable ground under their feet in the form of an experienced and reliable company, and to develop thanks to such support, many newcomers in the field of entrepreneurship would not refuse.

It is important to understand an essential detail: the dealer does not simply resell the goods of the employer.

Its goal is to present the products of the “parent” company thoughtfully and with high quality, properly prepare the client base for the perception of the newly arrived product, take care of the reputation and promotion of the brand.

Who is a dealer: detailed explanation

A dealer is an employee, often of huge corporations. The purpose of his work is to expand the sales market for products in new regional centers.

An uninformed reader can compare the work of a dealer with the activities of a speculative direction. However, this opinion does not correspond to reality at all.

The dealer plays the role of an independent entrepreneur in the market segment entrusted to him: he purchases products from only one manufacturer at wholesale prices, and then sells it without changing the brand.

At the same time, be sure to take into account all the subtleties marketing activities parent corporation.

The work of the dealer in some ways has parallels with politics.

The leadership of a particular region can make independent decisions within its region.

However, regardless of the views and desires of politicians at the local level, decisions on global issues necessarily coincide with national ones.

So the dealer chooses his own ways of doing business, but his marketing policy is necessarily subject to the "parent" entrepreneurial person.

In recent years, the number of dealers in Russia has decreased.

First of all, this is due to the appreciation of the dollar. Currency fluctuations steadily lead to an increase in purchase prices for imported products.

In order to remain a successful player in the market or open your own dealership, in this moment of economic instability, it is important to have some qualities.

What qualities should an applicant for the role of a dealer possess?

When submitting your resume to the HR department of a potential dealer job, you need to deal with a key question: what do employers expect from applicants?

List of mandatory requirements for dealers:

Experience in entrepreneurial activity.

Hiring a newbie is too risky.

Especially if we are talking about reputable companies that require guarantees and the proper level of work performance from the very first days.

Communication skills and a high level of activity.

The dealer is a very energy-intensive profession.

For the qualitative performance of his duties, the applicant must show the ability of a "great orator" in the process of negotiations with partners.

Also, the profession does not provide a clear work schedule.

Therefore, you must be ready to perform your duties at any time of the day or night.

Stress tolerance.

One of the decisive factors in almost any job.

It is not for nothing that this quality is most often indicated by applicants in their resumes in the “about themselves” column.

The work of the dealer will require even greater tolerance and self-control, because it is associated with constant emotional stress.

Special requirements related to hallmarks sold goods.

At the same time, any peculiarities of doing business in the region where the future dealer operates are taken into account.

What could be such requirements?

The presence of an appropriate material base for the placement of goods, the preparation of documentation for the opening of an LLC, solutions with points of sale - all this can be taken into account by the employer.

Interest in potential employment.

This point seems to go without saying.

However, it is just as important as the other factors listed above.

Enthusiasm sometimes plays a crucial role in dealing with difficult work-related situations.

If you think that you meet all these points - be happy for yourself!

You have every chance to become a successful dealer and develop both your business and promote your employer's products.

How to choose the right business area?

In order to become a dealer, you must choose an employer company.

To do this, first of all, you need to determine the market segment that you want to represent.

When choosing a business area, you need to build on personal experience and priority areas for your region.

There is another option: if you want to work with a particular company, you need to establish what its managers are repelled by when expanding the geolocation of the business.

Consider the main potential targets:

Taking into account the peculiarities and specifics of the goals of the "parent" organizations, one should carefully consider the choice of the represented business area and company.

Only a clear understanding of the goals and the experience to implement them will make your work as a dealer successful, not a failure.

The third option for determining your "dealer path" is to analyze your own capabilities.

For example, a legal entity that has connections in the desired market, points of sale, authority in the market, may qualify to open a dealership of a world-class company.

If you do not have such a solid starter kit, consider a more modest employer offering support in the initial stages of enterprise development.

How to become a dealer: 3 steps to the goal

STEP 1: Find a company-employer

The first step to becoming a dealer is finding an employer.

In this process, it is worth starting from your location, it is also worth considering the regional features of doing business.

Instructions for finding an employer:

Decide on a business area.

Use one of the three options discussed in the previous section.

Analyze the competition.

When the industry is defined, analyze the market in your region for the presence of large representations of other top companies from the selected line of business.

For example, if you have a desire to represent the automotive business, analyze the automotive market in your city (federal region).

Suppose the selected region is "deprived of attention" car brand Audi. Here is a potential employer!

Contacting the company.

After determining the organization whose interests you intend to represent, you need to contact the personnel department.

In practice, this is done as follows: you find the contacts of the nearest representative offices of the organization in your country, contact them, clarify the details of cooperation.

The second stage is an appeal, directly, to the main office + provision project documentation on .

Final stage.

If the employing company shows interest in your person, representatives of the main (leading) office will ask you to attend a meeting of responsible employees.

The main task of a potential dealer is to confidently present their business plan at this meeting.

After analyzing the possible expansion of the business in your area, the final decision will be made.

At the initial stage of interaction, a potential dealer, for the most part, demonstrates the skills of a marketer (effectively presents his program for the development of the "parent" business in the region).

The second stage provides for real actions to implement the plans.

STEP 2: Registration of business

At its core, dealer activity is entrepreneurship.

It is very simple to explain this - the dealer organizes his own separate enterprise, through which he conducts business.

That is, a dealer is an employee who organizes a “work office” for himself and sets the rules for internal work in it.

The "paper" component of the process is.

Another form (for example, IP) is not allowed.

Only a legal entity may be allowed to act as a dealer.

The dealer receives the status of a legal entity by organizing his own enterprise.

In its focus, it should correspond to the represented company. To do this, of course, the dealer must coordinate each step with the management.

Only in this way the employer will be aware of the process of registration of a representative business, and will be able to control it.

To regulate the process, a cooperation agreement is concluded, which includes:

• approval of product supply routes;
• implementation plan + deadlines;
• product promotion plan;
• volumes of purchases of products;
• basic description of the cooperation scheme.

An example of a dealership agreement:

Formation of an LLC is carried out in three stages:

1. The first stage: organizing the composition of the founders and the adoption of the statutory agreement + opening a bank account.
2. The second stage: submitting an application with all necessary amendments to the Federal Tax Service, which will put the organization on tax records in the Unified State Register of Legal Entities (register of legal entities).

Third stage: practical implementation.

This includes renting space, hiring employees, organizing the work process according to the requirements of the employer.

After the conclusion of contracts and registration of a legal entity, the dealer can start selling goods on the market of the Russian Federation.

STEP 3: Sales of goods by a dealer

The dealer can rely on the supplier to ensure the quality promotion of the goods.

The procedure for conducting marketing campaigns is often described in the contract.

It is beneficial for each employer to help the dealer to get used to the promotion of products, to properly organize the sales process.

At the first stages of supply and implementation, the dealer can be assisted by a consultant who has more experience in the relevant activity.

The task of the dealer, depending on the goals of representative activity, may be:

• In the work on the scheme of distribution of products for retail chains, i.e. direct participation of the dealer in negotiations with market representatives.
• Selling goods through own outlets.
• In combined activities: sales of goods through own networks+ organization of agreements with partners.

Choosing one of these interaction schemes − key factor to determine your future responsibilities as a dealer.

Some more information about who a dealer is and how to become one in the video:

A dealer is a kind of profession, a type of entrepreneurial activity that requires the “employee” to be fully committed and interested in their work.

Seeing this as a springboard for a smooth transition to self-employment is not exactly the right thing to do.

Cooperation with a supplier as a dealer provides for impeccable obedience to the statutory policy of the parent corporation, without any opportunity to realize one's ambitions in full.

The path to success as a dealer lies in the willingness to represent someone else's product with the same care and dedication as in the case of their own production.

At the same time, the dealer is an important person in any large corporation.

You will become a part large team, you will feel the support "behind your back", but you will also receive high demands on the quality of your work.

If you don't have any questions, how to become a leader, but only more determination, start acting right now!

Thanks to the support of the “big brother”, even a novice entrepreneur is able to conquer peaks that are inaccessible at first glance.

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