Russian spelling according to the norms of practical transcription - "samson") in Korean means "three stars". It is possible that this name is associated with the three sons of Samsung founder Lee Byung-chul (이병철), whose youngest son Lee Gong-hee (이건희) headed the company until 2008, in violation of all Eastern inheritance traditions, in accordance with which the eldest son inherits most of the family property.

We use the human and technological resources of the company to create products and services of superior quality, thereby contributing to the improvement of the global state of society.

history of the company

Foundation of the company

Thus, 30 large companies (chaebols - "money families") were created. Among them, in addition to Samsung, were Hyundai, Goldstar (LG), etc. Each "money family" had its own direction: Daewoo - car production, Goldstar - household appliances, Samsung - electronics, Hyundai - construction, etc.

Company reform

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group, Samsung Electronics. The company managed, albeit with heavy losses, to survive economic crisis 1980s. The price of the crisis - several non-core divisions, a sharp reduction in the number subsidiaries. With the advent of Lee Kun Hee, a whole range of reforms was proposed, which included not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. The proposals to change the policy towards external investors were supposed to increase the company's attractiveness for subsidies, as the conglomerate lost financial support from the state.

Until the 1980s, the shares of the companies belonging to the concern were circulated only in South Korea, while they were in rather low demand from investors. The reason is the traditionally Asian administration according to the principles of Confucianism: only representatives of the Li family were at the head of the board. The levers of influence on decision-making in the field of company management were completely absent from external investors. In addition, traditional management meant lifelong employment and promotion. career ladder for years of service.

Marketing changes were introduced, a complete reworking of the company's mission and a change in its symbol. The first two company logos featured three red stars. But the management of Samsung, considering the former logo inappropriate for the image of an international corporation, decided to replace it. It was then that the modern emblem saw the light - a dynamically inclined blue ellipse with the name of the company written inside. Great design and scale advertising campaign did their job: the logo has become one of the most recognizable in the world. Advertising students at leading universities are now studying the Samsung logo change as an example of an exceptionally successful rebrand.

When developing a new emblem, it was not without oriental philosophy. According to the representatives of the company, "the elliptical shape of the logo symbolizes movement in the global space, expressing the idea of ​​renewal and improvement." These changes continued until the 1990s.

Samsung Group financial report for 2006:

Group sales growth trends according to the company's annual reports:

General view of the profit distribution structure of the Samsung Group according to the report for 2006:

The structure of the Samsung Group (according to the distribution of the company's profit from various areas activities, 2006)

The companies that are part of the Samsung Group are engaged in electronics and microelectronics, the chemical industry, the automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most of the conglomerate's divisions perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions, thus, the main income of the concern comes from the electronics industry.

Electronics industry

More than 70% of the Group's sales are in the electronics industry.

Companies in this division:

• Samsung Electronics
• Samsung SDI
• Samsung Electro-Mechanics
• Samsung SDS
• Samsung Networks

The electronics industry divisions of the company operate worldwide, most of the products are exported. The distribution of Samsung electronics business by region is as follows:

The divisions are engaged in the production of hard disk drives (HDD), RAM, liquid crystal monitors, liquid crystal and plasma TVs, mobile phones of GSM, CDMA, 3G and WiMAX standards, equipment for IP telephony, laptops, printers, MFPs, household appliances etc., the development of third and fourth generation wireless telecommunication networks, WiMAX.

Distribution of Samsung electronics business by technology areas:

It is worth noting the company's success in the US telecommunications market. In the third quarter of 2008, Samsung managed to take first place in sales of mobile phones, ahead of its main competitor, Nokia.

According to statistics from research company DisplaySearch (Q1 2007), Samsung Electronics occupies a leading position among the leading TV brands in the global market, similarly, Samsung remains in first place in the markets of Western and Eastern Europe and the North American region separately:

One of the most important areas, as already noted, is the creation of LCD panels (monitors) and TV, this is evidenced by the ubiquity of production. Samsung Electronics monitor manufacturing plants are located in South Korea (Suwon) (), Hungary (), Malaysia (), Great Britain (1995), Mexico (), China (1998), Brazil (1998), Slovakia (2002), India (2001), Vietnam (2001), Thailand (2001), Spain (2001).

In 2008, a TV production plant was opened in Russia (Kaluga region), the enterprise assembles LCD and plasma TVs of small diagonals (up to 42 ") of budget series. The plant has a workshop for the production of plastic parts of the product case, but the line is not fully loaded and the main part of the devices is assembled from imported parts (mainly Chinese made) (November 2008).

The main production in the suburbs of Seoul became loaded with the manufacture of displays top quality(out of all manufactured by the concern), this enterprise introduced the 6 sigma control system. Here they develop new models, test, create the first series of products, and after successful implementation, they distribute the workload for the manufacture of a new product among factories around the world. This standard has been introduced at most of the concern's factories, for example, it is a corporate strategy for the operation of the Samsung SDI division.

Chemical industry

The structure of the chemical industry division includes five enterprises:

• Samsung Total Petrochemicals (international company, joint venture with Total Group)
• Samsung Petrochemicals
• Samsung Fine Chemicals
• Samsung BP Chemicals (international company, joint venture with BP Chemicals)

The industry brings the concern about $ 5 billion a year. Samsung Total Petrochemicals is the most big company concern engaged in the chemical industry, it is a joint venture between Samsung Group and French company Total Group operating in the field of energy and chemistry. The petrochemical complex consists of 15 plants located in Daesang ( South Korea), which produces household chemicals, chemistry general consumption, basic chemicals:

• paraxylene
• LPG, fuel

heavy industry

In the field of heavy industry, there are two divisions of the concern:

• Samsung Heavy Industries
• samsung techwin

The division brings about 10% of the concern's profit, as it works mainly for the domestic market of South Korea, in addition, part of the export goes to the USA and China. Among the main areas of activity of this division, it is worth noting work on security structures, the development of new types of weapons, as well as the construction -, gas pipelines, tankers. Major projects include the development of the KTX2 multipurpose trainer aircraft, the K9 self-propelled howitzer, the world's largest LNG tanker, and the Xin Los Angeles container ship.

Construction

The construction is carried out by one company of the concern:

• Samsung Engineering

The industry brings the concern about $ 2 billion a year. The division is engaged in the construction of offices and factories for the Samsung Group around the world, the implementation of third-party orders is very rare. Among the buildings developed and designed by this company, it is worth noting the building of the Samsung Group head office in Seoul, the tallest building in the world - Burj Dubai in the United Arab Emirates, twin towers in Malaysia, Taipei 101 in Taiwan.

Samsung Group head office building in Seoul

Tallest building in the world Burj Dubai United Arab Emirates

twin towers in malaysia

Taipei 101 in Taiwan

Automotive

One of the non-core divisions of the concern is the automotive industry, one enterprise is engaged in this area:

• Samsung Motors (Renault Samsung Motors) - 2000.

Until 2008, the company provided only the domestic market. In the near future, the concern plans to enter the market of the Asia-Pacific region (2009). In 2007, the production volume amounted to 179,272 vehicles.

Finance and credit, insurance

Light industry

Samsung Cheil Industries, founded in 1954 as a textile manufactory, has been successfully transformed into a fashion industry leader in the South Korean market, as well as a manufacturer of chemical materials: synthetic resins (ABS, PS) and semiconductor display compounds. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE.

Marketing and Advertising

Entertainment and Leisure Industry

The entertainment and leisure industry is represented in the conglomerate by two companies:

Everland Resort is located in Yongin, a suburb of Seoul. It is the largest entertainment complex in South Korea. The Shilla Hotels & Resorts is a five-star hotel chain operating in a strategic alliance with Taj Hotels Resorts and Palaces (India). According to various travel agencies Shilla is in the top ten the best hotels peace.

Samsung activities in Russia

On the Russian market of the entire Samsung Group, the electronics industry divisions are mainly represented:
1. Samsung Electronics - household appliances (refrigerators, washing machines, vacuum cleaners, built-in appliances), audio-video devices (LCD and plasma TVs, projection TVs, home theaters, mini and micro systems), mobile phones, office equipment (monitors, laptops , printers, MFPs).
2. Toshiba-Samsung - hard drives, optical drives
3. SDS - RAM

Headquarters President for CIS and Baltic countries, CEO Samsung Electronics Rus - Chiwon Suh (appointed in February 2009).

The international analytical agency GfK provides the following sales statistics for Samsung Electronics in Russia:

According to the research company ITResearch for 2007:

Samsung plant in Russia

Samsung warehouse in Russia

Samsung and Chelsea Football Club

Samsung Electronics has been the title sponsor of Chelsea Football Club since 2005. The official signing ceremony was held between Samsung European President Ying Soo Kim and executive director football club by Peter Knyn at Stamford Bridge. So, since 2005, the football club has been playing in blue (white) jerseys with the Samsung Mobile logo on the chest. The five - year contract will cost £50 million .

The decision to cooperate was made in order to strengthen the position of the company in the field of telecommunication technologies in the European market.

Sponsorship in art and literature

Literary Prize. L. Tolstoy "Yasnaya Polyana"

Samsung acted as a co-founder of the Yasnaya Polyana award. The winners of the award are the authors whose works awaken the ideals of morality and mercy in readers. The award is one of the most prestigious literary awards in Russia, designed to support writers, followers of the morality and ideals of L. Tolstoy, the ideals of humanistic prose and poetry, which express the centuries-old traditions of Russian culture.

Sponsorship of the Bolshoi Theater

Notes

1. Traditions East-West (Russian). Retrieved December 1, 2008.
2. Samsung Group official website_Company philosophy
3. Shin Hyun Hwak South Korea: the hard road to prosperity. // Problems of the Far East. - . - № 5.
4. The 100 TOP Brands
5. Official site of Samsung Group_Symbol of the company (Russian) . Retrieved November 18, 2008.
6. KRW/USD (exchange rate at time of reporting (January 2007): 955.18/$1; KRW/EUR: 1,199.31/€1
7. Samsung Group annual 2006 (English) . Retrieved November 18, 2008.
8. Alexander Prokhorov Journey to the center of Samsung // "ComputerPress". - 2006. - № 12.
9. News_Bureaucrats (Russian). 2008-11-07. Retrieved December 7, 2008.

We say Bill Gates, we mean Microsoft. Richard Branson - Virgin. Sergey Brin - Google. Mark Zuckerberg - Facebook. This list can be continued indefinitely. The founders of companies, as a rule, not only determine the development strategy, but also become part of the corporate brand and image. But besides the dozens of charismatic billionaires whose names ring as big as the names of the companies they founded, there are dozens of other billionaires whose names are overshadowed by the brands they own. As a rule, these are heirs in the second or third generation, they no longer have the charisma of their enterprising ancestors, and their assets are managed by hired managers.

Budweiser, Stella Artois, Hoegaarden, Burger King, Heinz

Owners: Marcel Herrmann Telesh, Jorge Paulo Lehmann and Carlos Alberto Sicupira

Condition assessment:$9.1 billion, $17.8 billion and $7.9 billion

Three Brazilian businessmen started working together in the 1970s. In 1998, they sold their investment bank Banco Garantia to Credit Suisse First Boston for $675 million. In 2001, Brazilian brewers Brahma and Antarctica merged into a single AmBev holding, with the trio leading the merger. Then another deal followed - in 2004, the merger of AmBev and the Belgian Interbrew took place, the combined company was named InBev. But the Brazilian investment bankers did not rest on this either. In 2008, InBev acquired the American corporation Anheuser-Busch. The combined company, logically named Anheuser-Busch InBev, became the largest beer producer in the world (about 200 brands, including the Russian Sibirskaya Korona and Tolstyak), with revenues of about $40 billion in 2012 and a market capitalization of about $150 billion.

In 2010 investment company Lehmann and his partners, 3G Capital bought out the Burger King fast food restaurant chain, and in 2013, in partnership with Warren Buffett's Berkshire Hathaway, Heinz ketchup maker.

Ray-Ban, Oakley

Owner: Leonardo Del Vecchio

Condition assessment:$15.3 billion

At the age of seven, Del Vecchio, after the death of his father, was sent to be raised in Orphanage. After high school, he came to work as an apprentice in a factory that made molds for auto parts and eyeglass frames. And in 1961, when he was 26 years old, he founded Luxottica. Now in his homeland, in Italy, Del Vecchio is called the king of glasses. Luxottica, founded by him, is the world's largest manufacturer of sunglasses and prescription glasses.

bmw

Owners: Stefan Quandt, Susan Klatte and Johanna Quandt

Condition assessment:$11.9 billion, $14.3 billion and $10.6 billion

Stefan, 47, and Susan, 51, are the children of Herbert Quandt (died 1982), the investor who saved BMW from bankruptcy and being sold to Daimler-Benz. Their mother, Johanna, worked for Herbert as a secretary and personal assistant, and then became his third wife. The family owns about 47% of the shares of BMW, and Stefan and Susan are on the board of directors of the automaker.

Samsung

Owner: Lee Gun Hee

Condition assessment:$13 billion

Lee Gun Hee, 71, is the third son of Samsung founder Lee Byung Chol. Lee Gun-hee began his work at the Samsung Group in 1968 at the age of 26, and in 1987, after the death of his father, he took over the leadership of a Korean industrial conglomerate. Samsung Group's annual revenue is equivalent to 17% of South Korea's GDP, according to Businessweek. The pearl of the industrial conglomerate is Samsung Electronics, ranked 14th in the ranking largest corporations the world of Fortune magazine. In 2009, Lee Gun Hee was given a three-year suspended prison sentence and a fine of more than $90 million for damaging the company, but then the South Korean president pardoned him. In 2012-2013, Lee Gon Hee had to fight off legal claims from other Lee Byung-chul heirs who demanded a stake in Samsung Group companies. So far, he has managed to defend his position.

Lee Gun Hee is also a member of the International Olympic Committee from South Korea. Korea's Pyeongchang has bid three times to host the Winter Olympics, and for the third time it has won the bid to host the 2018 Games.

Miller, Grolsch, Pilsner Urquell

Owner: Alejandro Santo Domingo Davila

Condition assessment:$11.7 billion

Son of Julio Mario Santo Domingo, Colombian billionaire and beer magnate. In 2005, Santo Domingo traded a majority stake in Colombian brewer Bavaria for a stake in the combined holding company SABMiller, which became the world's second-largest beer maker with over $34 billion in revenue in fiscal 2013. Alejandro led family company after the death of his father in 2011, and two years earlier, his older brother, Julio Mario Santo Domingo Jr., died of cancer.

Heineken

Owner: Charlene de Corvalho-Heineken

Condition assessment:$11 billion

Another heiress on our list: 59-year-old Charlene is the only daughter of Dutch businessman Alfred Heineken and the great-granddaughter of company founder Gerard Heineken. Charlene owns about 25% of the world famous brewing company, and her husband, investment banker Michel de Corvalho is on the board of directors (in his youth, de Corvalho played one of the roles in the film "Lawrence of Arabia").

Chanel

Owners: Gerard and Alain Wertheimer

Condition assessment:$8 billion

Brothers Alain and Gerard Wertheimer own the Chanel brand. The company was founded in 1909 by their grandfather Pierre Wertheimer, who gradually bought out the share of his partner Gabrielle (Coco) Chanel, who gave the company its name. In addition to clothing, Chanel sells perfumes, cosmetics, jewelry and watches. Alain, who lives in the US, is the chairman of the company's board of directors, while Gerard, who lives in Switzerland, heads the watch division. Both brothers are very reserved and do not give interviews.

Lego

Owner: Kjeld Kirk Christiansen

Condition assessment:$7.3 billion

Grandson of toy company founder Ole Kirk Christiansen. In 1979, at the age of 32, he took over the family business, and in 2004 he stepped down as president of the Lego Group, retaining his seat on the board of directors. The board of directors of the Lego Group also includes his son, Thomas Kirk Christiansen.

Hyundai

Owner: Chung Mong Gu

Grade:$6.3 billion

The 75-year-old son of the founder of the Korean chaebol Hyundai Chung Ju-yong, since 2000, has been the head of Hyundai Motor Company, a manufacturer of Hyundai and Kia brands. In 2012, the Korean company sold about 4.4 million vehicles. One of Jung Mong-gu's brothers is Jung Mong-jun, also a billionaire, co-owner of the shipbuilding company Hyundai Heavy Industries and a member of South Korea's parliament, the National Assembly. Two more brothers committed suicide, and one died in a car accident.

corona

Owner: Maria Asuncion Aramburuzabala

Condition assessment:$5 billion (including family assets)

Granddaughter of the founder of the Mexican brewing company Grupo Modelo, whose main asset is the Corona brand. After her father's death in 1995, Maria and her sister joined forces to stop outside investors from buying Grupo Modelo. Nevertheless, in 2012, Anheuser-Busch InBev announced its readiness to buy out 50% of Grupo Modelo for $20.1 billion (another 50% already belonged to AB InBev). But the deal was opposed by the US Department of Justice, believing that it could violate antitrust laws. As a result, the deal was closed only in June 2013, and Anheuser-Busch InBev sold American business Grupo Modelo by Constellation Brands, which also received the rights to use the Corona brand in the United States. Meanwhile, Maria Asunción and her family invested in the IT business and the company of billionaire Tory Burch.

Victoria's Secret

Owner: Leslie Wexner

Condition assessment:$4.5 billion

In 1963, Wexner founded The Limited with a $4,000 loan from his aunt, and six years later he took Limited Brands public. In 1982, Wexner bought Victoria's Secret from its founder Roy Raymond for just $1 million, and now the company's revenue is estimated at $6.1 billion. Recently, Victoria's Secret has successfully launched a long-awaited international expansion.

As an alumnus of Ohio State University, Wexner continues to be a generous supporter of students and professors, although he recently retired from board of trustees university. In 1989, Wexner donated $75 million to a university medical center named after him.
Wexner is an avid collector of contemporary art and owns numerous works by Picasso, Matisse, Degas and De Kooning. He also owns the 315-foot Limitless yacht.

Radisson, TGI Friday's

Owners: Barbara Carlson Cage and Marilyn Carlson Nelson

Condition assessment:$4.1 billion each

Daughters of Kurt Carlson, who founded the Gold Bond Stamp Company (now called Carlson) in 1938 with $55 borrowed. Grocery stores became the first business of the family. In 1962, the company acquired the first Radisson hotel in Minneapolis, and in 1975, the TGI Friday's fast food chain. After the death of Kurt Carlson in 1999, the management of the company passed to his daughter Marilyn Carlson Nelson, and in 2008 she gave way to the chairmanship of the board of directors Carlson to his daughter Diana Nelson. In turn, Barbara Carlson Cage is mainly involved in charitable projects. Carlson now manages more than 1,300 Radisson, Park Inn and Park Plaza hotels and over 900 TGI Friday's restaurants.

subway

Owner: Fred DeLuca

Condition assessment:$2.6 billion

In 1965, 17-year-old Fred DeLuca opened the first sandwich shop to earn money for university studies. $1,000 for the case was lent to him by family friend Peter Buck. In 1968, the network received its modern name Subway, and 10 years later it had 100 fast food outlets. Subway now has over 40,000 restaurants in 102 countries around the world.

Marvel

Owner: Isaac Perlmutter

Condition assessment:$2.4 billion

Iron Man, Spiderman, Captain America, Hulk, The Avengers are all part of the Marvel Entertainment comics universe, which is headed by 70-year-old Isaac Perlmutter. After serving in the Israeli army, he went to conquer the United States with $250 in his pocket. One of his first businesses was discount stores. In 1997, Perlmutter won a fight for control of the bankruptcy-ridden Marvel Comics from activist investor Carl Icahn. Under Perlmutter, the company experienced a new heyday, and in 2009 he sold it to Disney for $4.2 billion, while retaining the position of CEO.

In 1938, in the small South Korean town of Daegu, a small entrepreneur who traded rice, together with his partner, decided to establish a company with starting capital only 2000 dollars. An enterprise called "Samson" means "Three Stars" in translation, was created with the aim of expanding the business.

Becoming a Business Byong Chul Lee

At the beginning of the last century, Chhun Li was engaged in producing flour from rice and selling it in one of his shops. Although Korea was captured by Japan at that time, the small businessman still managed to make his favorite business effective.

Then the businessman decided to organize the supply of food, which he bought from local producers and fishermen, to neighboring Manchuria and China. For this purpose, he had to open an export company with a staff of 50 people.

Over time, the list of food exported by Lee abroad expanded significantly, since in 1939 the businessman managed to buy a small brewery. Now rice vodka and wine products began to be supplied to other countries, especially to America.

Second World War practically did not affect the trade of the entrepreneur. After its completion, the owner of the factories began to resell sewing machines, steel and fertilizers for plants. Just In 1948, Lee's company changed its name, which now sounded American - Samsung Trading Co.

Background for the production of household appliances

In 1950-1953, a war broke out in Korea between the communist North and the pro-American South, which effectively destroyed Chul Lee's business. But thanks to the fact that the founder of Samsung did not give up and took advantage of the support of the government (the businessman was friends with the President of South Korea himself), they managed to revive the brand from hell.

In the middle of the last century, Samsung is engaged in:

• textile production;
• the manufacture of sugar;
• insurance business;
• fertilizer production;
• and even has his own newspaper, Joong-Ang.

Samsung Corporation began to prosper due to benefits and government orders. It is also interesting that hospitals, schools and hotels began to be built throughout the country thanks to the support of a world-famous brand. The construction of the famous skyscraper in the UAE, the Burj Khalifa, the twin towers, which in Malaysia were also not done without the support of the company.

You can also watch the history of Samsung's development in the video.

What is business success?

The developed intuition and lightning-fast reaction of the owner of the company are just the qualities of a manager, due to which it was possible to build and keep afloat one of the largest brands producing electrical engineering. And now, even after 80 years from the date of foundation, Lee's followers are able to feel the approach of change and improve their production by introducing new technologies.

Having determined that the future is behind technology, the corporation's management decides to produce refrigerators, washing machines, televisions, cameras and microwave ovens. In 1983, the world saw the first personal computer.

Being managers looking forward, the government of the concern supplies equipment to America and European countries. Thus, managed to get 1/5 of the share of all South Korean exports and become a leader, outrunning its competitor - Sony (according to British researchers, in 2005 the Samsung brand for the first time exceeded the value of Sony Corporation).

Samsung financial results

Overall volume products sold in 1994 amounted to more than 5 billion dollars. And in 1995, goods in approximately the same equivalent were exported to other countries.

For 2017, the value of Samsung Corporation is estimated at 23.4 billion dollars, which was achieved thanks to exports and a successful marketing policy. There has been a rapid increase in brand value over the past 10 years - by 280%.

Competitors

In 1969, the company entered into a joint venture with Sanyo to produce black-and-white televisions. After some time, Sanyo is absorbed by his ally, - new company became known as Samsung Electronics.

Competitors in the sale of household appliances are TM Sony, LG, Zanussi and many others. According to Forbes Global magazine, the Samsung brand in 1999 was awarded the title of the best manufacturer of home appliances.

One of the main directions of the company is the sale of telecommunications equipment. So, 10 years ago, the share of the firm sales of LCD TVs in the markets of Europe and North America was 11.7%, which outpaced the sale of goods brands Philips, LG, TTE and Sony.

With the release of smartphones and computer equipment and the corporation competes with such eminent brands as Apple, Lenovo, HTC and others. The brand's smartphones cannot boast of a high status, since the Vertu brand actively occupies a position in the sale of premium gadgets.

Marketing policy of the company

After the death of Chul Lee in 1987, the Samsung concern was headed by his son Kung-hee., who decided not to focus on the scale of production. He stopped producing cheap goods that were not of a high level of quality, and began to focus on modern technologies that are ahead of time.

The choice was made in favor of quality. And now the Kung Hee company can boast of both mass production and high technology.

Kong Hee is a real reformer who not only restructured the company, but also completely redesigned the marketing policy. Thus, to promote a product:

• the logo was rebranded (red stars were converted into a blue ellipse with the name of the corporation);
• a large-scale advertising campaign was implemented around the world;
• among competitive advantage gave preference not to quantity, but to quality;
• changed the mission of the company, and also introduced the principle of "spare no money for promotion, at the same time, spend them with maximum efficiency";
• segmented the market into 3 categories of users (with limited, standard and advanced requirements for equipment);
• engaged in active support of the social sphere around the world, which increased brand awareness (sponsored by the Olympic Committee, Chelsea FC and other projects);
• began to direct huge funds into scientific research and improvement of technical characteristics.

Brand in Russia

In 2007, during the international economic forum in St. Petersburg, a cooperation agreement was signed between representatives of the Samsung corporation and the administration of Kaluga, and eventually implemented. Thus, factory buildings were erected on the territory of the industrial park of the region, which are now managed by the joint venture Samsung Electronics Rus Kaluga. The plant on an area of ​​43 hectares launched the first workshop for the production of equipment in 2008.

Since 2009, the distribution center of the Samsung concern and the SERK plant have been operating on the basis of the Vorsino industrial park. The consolidated volume of investment in the joint venture amounted to 3.5 billion rubles.

The corporation does not forget about social sphere, providing financial support the Hermitage, the Olympic Committee and the Bolshoi Theatre.

Samsung today

In the 4th quarter of 2016, the company's total income increased by 50% compared to the same period in 2015 (more than 7 billion dollars for the period). There is also an increase in revenue from the sale of smartphone models Galaxy Note 7 and Galaxy S7.

The corporation is one of the 5 companies that are rapidly increasing their financial potential.

An impressive staff of about 150,000 employees and the opening of its representative offices in 62 countries of the world testify to the skillful conduct of business. It should be noted the high brand awareness, which today is about 98%.

It is thanks to the success of Samsung that the Korean town of Suwong, where the headquarters trademark, now popularly referred to as Samsung-City.

Thus, thanks to the focus on the intuition of owners and managers, modern technologies and a well-thought-out marketing policy, Samsung Electronics takes a leading position among well-known manufacturers of home appliances and electronics.

More than 50 interesting facts you can see about the company in the video.

The ability to balance on a knife edge, instantly respond to changes and always be on the alert - these are the distinguishing qualities of Many Korean companies went to the bottom, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. "Three stars" - this is how the name of the company founded by him in 1938 sounded in translation. about any high technologies this company did not even think then, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. Then the company gave beer and vodka to American troops, having specially built the largest plant. But for this (1950), the North Korean communists put the name of Lee Byong Chul on the death list as an accomplice of the puppet regime.
If Lee hadn't smelled the fried food, reinvested all the profits, and turned all the proceeds into cash, then Samsung would have died. How the money stuffed into the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.
The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).
After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits. What the company did, which grew into a huge conglomerate (1970) - and machine tools, and ships, and chemical enterprises ...

In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped Newest technologies and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that Koreans have learned how to make semiconductors themselves. By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, an economic crisis occurred in Korea, and the company became unprofitable.
Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One company after another went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the global high-tech market.

1995 can be called a turning point in Samsung stories– the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of second-hand businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.
As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.
It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, LCD flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, ultra-fast memory chips used in personal computers, and a special memory chip that is used in the Sony PlayStation 2 game console. The camera phone is the size of a credit card! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.
In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT last year, Samsung wiped everyone's nose, presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle, Larry Ellison, signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even named a representative new era TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It doesn't take a week for Samsung to announce something big. Like the world's first mobile phone with a built-in 5-megapixel camera (now it has 7 megapixels) or the same first phone with a hard drive. In general, if we talk about the development trends of the company or even about its mission, it is both external and internal connected with digital convergence. This is when you look at the device, and you can not determine its class.
Take the SCH-S250 mobile phone, which has the functionality of a camcorder, an MP3 player, 92 MB of memory and a display with a resolution of 320 x 240 pixels - well, what kind of mobile phone is this? Samsung believes that it has no competitors in this convergence, since no other company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center. It is worth, for example, a simple-looking small TV. Do you know what's interesting about it? It looks like a modern LCD, but is actually a tube. This is an example of Samsung's innovative design thought. Another example: an antibacterial phone coated with a special paint that releases colloidal silver. Laptops will soon no longer have hard drives - they will be replaced by a new generation of flash memory, the release of which Samsung will deploy in 2007.

With purely Korean either cunning or foresight, Samsung approached the war of HD-DVD and Blu-ray formats - instead of supporting one of the parties, as Sony and Toshiba did, they took and developed a combo player that supports both formats. Samsung's maximum program is ambitious: to become one of the top three leaders in the electronics industry both in terms of volume and quality of products, and to double the number of leading areas. Movement in this direction is noticeable to the naked eye - more and more new Samsung products are in the consumer range above the average level and even in the premium segment.

Let's delve into this topic and determine which country the manufacturer of the Samsung Galaxy S4 has. So, the surest way to find out from which country your mobile phone is the IMEI address. The same 15-digit code. It is he who will help determine the country of origin.

Six research centers are located in Korea, 16 more are located in other countries of the world and in Russia. Beginning of 2014 for Korean manufacturer Samsung turned out to be mediocre. As a result, the gadget has three manufacturers: China, South Korea and Vietnam. In this case, South Korea is such a country, because it is in it that the headquarters of the Samsung corporation is located, which owns all the documents for the popular communicator line.

How to find out the country of manufacture of a Samsung phone by a barcode?

She originated in South Korea. She survived all the hardships and hardships of that difficult time. Belonging by birth to any nation, class, estate. This company produces such fashionable Korean clothing brands as Bean Pole, Galaxy, Rogatis and LANSMERE. According to the reformers, each "chaebol" was to be responsible for one specific sector of the economy.

In which country is the refrigerator model RL4323EBASL manufactured?

At this time, Korea Telecommunications Co. joined the company, as a result of which the mass production of washing machines and refrigerators began. In 1977, export volumes of Samsung Electronics exceeded 100 million US dollars. In 2004, the company received the honorary title "Brand of the Year" (EFFIE) in the "Reputation and Trust" nomination, as well as 2 gold and 1 silver awards in various product categories.

In 2008, Samsung Electronics opened a new factory in the Moscow region, becoming even closer to Russian consumer. The company has four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business.

Samsung has manufacturing enterprises in Mexico, Portugal, Hungary, China and Thailand, and the South Korean city of Suwon, where the company is headquartered, has long been called "Samsung City". Today it is difficult to find a sphere of life in which the Samsung brand would not be encountered.

Unlike Apple, Samsung has TVs, players, and refrigerators, but no ecosystem of users. 07 or 08 or 78 - Germany - good quality phones. What is most important to you in a phone? On the domestic market In South Korea, Samsung Group is also engaged in financial transactions, insurance and security activities, as a result of which it forms more than 50% of the country's total budget.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed. In 2008, a TV production plant was opened in Russia (Kaluga region), the company assembles LCD and plasma TVs. It means that the phone was produced back in 2003-2004, when the FAC was abolished. In the near future, the site will have a Passport service, which will be used to check and virtually certify the status of a mobile phone.

Do you have any wishes to make it more convenient for you to buy? What problems did you encounter during your search? Well, in Russia, as a result of an imperfect system of prosecution and punishment, it is problematic to return a stolen cell phone or tablet via imei. Next, the location of such a phone should be determined and a signal sent to the police "Stolen Samsung s5610 phone found - He is here ...".

Samsung *#06#. A code appears - IMEI. - we write off the 15-digit IMEI of the phone of the form XXXXXX-XX-XXXXXXX-X. However, already in 1938, Li managed to create the first independent export channel from Korea to China and Manchuria.

In addition, Samsung also owns Samsung C&T Corporation, Samsung Securities, Samsung SDS, and Samsung Life Insurance. Previously, until 2000, the corporation also owned a division of Samsung Motors, which is now the property of Renault. I believe that this is a multinational company. Basically, it's a group of companies. The head office is located in Seoul. The company has been on the market for a long time, and was originally engaged in the food trade.

It was they who decorated the first logo of the company. The US Army landed on the Korean Peninsula and liberated South Korea from the Japanese. The economy of South Korea developed at a rapid pace from 6 to 14% per year. The increase in exports during this period amounted to 30%. In 1965, South Korea re-established diplomatic relations with Japan.

About 160 thousand people work in 87 offices of the company in 60 countries of the world. Let's say Ford controls factories in many countries, and being a multinational corporation, it is still an American firm. Moreover, Samsung has a lot of original developments. At that time, Korea was a colony of Japan, and it was quite difficult to engage in private business in the country.