It is a joint Chinese and South Korean firm.

When Samsung was born in 1969, it produced household appliances, after joining the Korean company Semiconductor Co, mass production began under the brand of refrigerators and washing machines, and since 1983, personal computers.

The company year after year conquered new heights, gaining worldwide recognition and gaining ever greater market shares.

In 1986, the company received the prize " Best Company year", awarded to it by the Korean Management Association. In the same year, the ten millionth color TV set was produced under the Samsung brand, and sales offices appeared in Canada, Australia Samsung. In California and Tokyo (Japan), the research laboratories of the Korean company began their work.

By 1998, the world famous corporation became one of the largest manufacturers and sellers of LCD monitors, it launched the mass production of digital TVs.

At present, Samsung Electronics is known to everyone as an innovator in the world of modern technologies, Samsung Electronics is rightfully included in the twenty largest brands in the world market.

Samsung Electronics products have a 3-year mandatory warranty, the consumer is entitled to free service maintenance at authorized service centers for all products purchased from Samsung Electronics.

*manufacturer's country refers to the country in which the brand was founded and is headquartered

On March 1, 1938, in the South Korean town of Daegu, a local entrepreneur Byong Chul Lee, who traded rice, founded together with his Chinese partners new company to expand their current business. Start-up capital at that time was $2000. It is from this moment that it begins history of samsung, which in translation means "Three Stars", and is pronounced as "Samson" in South Korean.

At first, Li's organization was engaged in the export of rice, sugar, noodles and dried fish to China and Manchuria. Already in 1939, the company acquired a brewery, after which wine and rice vodka were added to the assortment.

Thanks to Byong Chul Lee's commercial sense, intuition and managerial talent, things were going very well; increased staff, sales volumes. Even the Second World War failed to provide significant negative impact to his business. After its completion, the product catalog was added sewing machines, steel and fertilizers. And in 1948, Lee and his partners decided to continue to be called Samsung Trading Co., a fashionable name at that time in the American manner.

Korean War and years after

Period 1950-1953 became a very severe test for the company. Its main production lines and warehouses were destroyed, and the business itself was actually destroyed. But the fact that its creator went down in history is that he did not give up and managed to achieve the impossible: Samsung was literally reborn from the ashes. It was important to find the strength to continue activities, and this was not without the support of the government South Korea, which made a bet for the restoration of the post-war economy on large concerns (chaebols). Effective measures in the form of benefits, loans and government orders have done their job: Samsung Trading Co has become one of the leading corporations in the country.

In the 1960s and 1970s, Li's business expanded noticeably: a powerful fertilizer factory was built, participation in the South Korean insurance system was developed, and a newspaper was established; the construction of hospitals, hotels, universities and even ships also begins. And all this under the already well-known trademark.

Interesting fact: The construction of the Burj Khalifa tower in the UAE (the tallest building in the world), the twin towers in Malaysia and a number of other unique objects, including a large-tonnage vessel of the same name, all these are the merits of Samsung Corporation.

Start of production of household appliances

In 1969, the first English-language logo of the Korean monster of the world economy was created. At the same time, a division for the manufacture of black and white TVs was opened in conjunction with Sanyo. In 1973, this partner enterprise became fully controlled by Samsung Trading Co and after the transformation it became known as Samsung Electronics Corporation.

In subsequent years, their product line was replenished with the following types of goods:

• 1974 - refrigerators and washing machines;
• 1977 - color TVs;
• 1979 - VCRs, cameras and microwave ovens;
• 1983 - personal computers;
• 1991 - cell phones;
• 1999 - smartphones.

The corporation managed to become the first in Korea, occupying a fifth of the country's total exports with a total share of its products. In 1978, a representative office of the company was opened in America. Thus began the path to gaining world leadership.

Interesting fact: More than 70% of the group's sales are electronics. Today, the advanced division of the corporation, Samsung Electronics, is the world leader in the production of home appliances and electronics. And the shipbuilding division of Samsung Heavy Industry occupies an honorable second place in the world.

1986 was marked by the Korean Management Association's "Best Company of the Year" award and the release of the 10 millionth color TV set. At the same time, sales offices of the company were opened in Canada and Australia, in addition, research laboratories began to work in California and Tokyo.

Interesting fact: According to British research companies, back in the summer of 2005, the total value of the Samsung brand for the first time exceeded that of Sony.

The history of the mobile line from the company

Smartphones from this corporation cannot boast of a high price and the status of the "premium" segment of the telephone market. This place is honorable and has long been occupied by Vertu's company, which almost went bankrupt. We wrote material about her

In 1994, the total

The corporation's sales exceeded $5 billion, and in 1995, export turnover already exceeded $5 billion.

In 1997, Samsung released a CDMA mobile phone weighing just 137 grams - the lightest in the world.

Since 1998, the corporation has been a world leader in the production of LCD monitors. At the same time, the mass production of digital TVs was launched. And just a year later, in 1999, Forbes Global magazine awarded Samsung the honorary title of "Best Home Appliance Company".

Interesting fact: In Russia, the first Samsung production facility opened in Kaluga in 2008. An area of ​​47.3 hectares was allocated for the industrial complex. The total investment amounted to 3.5 billion rubles.

After the death of the founder of the corporation in 1987, it was headed by his son Lee Kun-hee.

He revised the then concept of large-scale production of budget-quality products, focusing not on its cheapness and mass production, but on high-quality innovative products that are ahead of market trends. This decision turned out to be very successful and subsequently significantly increased the brand's image in the world. As a result, having made a choice between quantity and quality in favor of the second, the corporation only won, and now it can boast of both.

Interesting fact: Due to the world fame and popularity of the brand, the city of Suwon, in which the headquarters of the corporation has been located since 1973, is commonly referred to as Samsung-City.

Video: The history of Samsung Corporation in 100 seconds

March 10th, 2018

The image shows a warehouse in the city of Daegu, from which the history of Samsung began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's shop sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar, and later founded a textile factory. Lee tried to make the word "diversification" his slogan. Samsung was involved in many things - the insurance business, security, retail.

Now Samsung, in addition to the production of various electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even cars (which are called Samsung). The company is also engaged in finance, insurance, textile production, owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.

The ability to balance on the edge of a knife, instantly respond to changes and be always on the alert - these are the distinguishing qualities Samsung. Many Korean companies went under, unable to withstand all sorts of “cleansing” and persecution, and Samsung not only survived, but also became a transnational corporation.

According to the biography of the founder of Samsung Lee Byong Chul, you can shoot an action movie in the spirit of Jackie Chan. Your little trading company in 1938 Li Biong called " Three stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.

Samsung Group logo "Three Stars" (late 1980s - 1992)

At that time, this company did not even think about any high technologies, quietly supplying rice, sugar and dried fish to China and Manchuria. It looked like a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong had a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put Lee Byong Chul's name on the death list as an accomplice of the puppet regime.

If Lee hadn't smelled the fried food, reinvested all the profits and turned all the proceeds into cash, then Samsung would have died. How the money stuck in the wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was on the death list was under Park Chung Hee. Formally - for illegal enrichment on government supplies and economic sabotage, but in reality for having rubbed shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in our opinion something like a powerful clan).

After a sincere conversation with General Li, not only was he not shot, but he was appointed head of Korean businessmen. Samsung has become a concern, mastering government orders and enjoying all sorts of subsidies and benefits.

In the 60s, the Li family expanded their business: they built the largest factory in Asia for fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and set up a citizen insurance system.

In 1965, South Korea re-established diplomatic relations with Japan. Lee Byong-chul reached an agreement with the Japanese leadership on technological support electronic industry that originated at that time in South Korea. As a result, in 1969, together with Japanese firm Sanyo was created Samsung-Sanyo Electronics (SEC). She began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.

In general, everything that happened before the 70s somehow weakly correlates with the image of a modern corporation, and Samsung-Sanyo Electronics, the first joint Korean-Japanese enterprise, can rightly be called its real predecessor. True, cooperation with those same zaibatsu was not the most successful - the Japanese clamped Newest technologies and shared only obsolete ones, and the prices for components were driven up. This is one of the reasons Sanyo was removed from the company's name - it's just that the Koreans have learned how to make semiconductors themselves.

Since August 1973, the main office of the company began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time Korean company Semiconductor Co.. joins the corporation, as a result of which the mass production of washing machines and refrigerators began.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, the first Samsung office in the United States opens. In 1979, the first home video recorders were released. However, half of the cost of goods had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under foreign brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics started making losses. In response to this, Lee Kun-hee, the son of the founder of the company, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, put the quality of products at the forefront. These changes have had a positive effect on financial condition companies - revenues of Samsung Electronics rose again. At this time, the company joined Korea Telecommunications Co., which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s, Korea economic crisis and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the second (Kun Hee) developed a rescue plan long before the crisis. It was planned to change everything, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One by one, companies went bankrupt: Hanbo, Daewoo, Huyndai, and Samsung increased exports and established itself in the world market high technology.

Samsung announced its first computer in 1983.

In 1983, Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read conventional CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a plant for the production of audio and video equipment in the USA, as well as a plant for the production microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best company of the year» from the Korea Management Association. In the same year, the company produced the ten millionth color TV set, opened sales offices in Canada and Australia, research laboratories in California and Tokyo. From 1988 to 1989, the company opened representative offices in France, Thailand and Malaysia. By 1989, Samsung Electronics was ranked 13th in the world in semiconductor manufacturing. In autumn 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co..

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices, and also developed mobile phone system. In 1994, the sales volume reaches 5 billion US dollars, and in 1995 the export volume exceeded 10 billion US dollars.

1995 can be called a turning point in the history of Samsung - the beginning of the transformation of the company into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products to smithereens - 150,000 fax machines, mobile phones and other devices. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save lives, Yoon liquidated dozens of second-hand businesses, fired a third of the staff, breaking the practice of hiring for life, and staked on emerging digital technologies.

As you can see, while other companies were doing research and one after another released the world's first novelties - a CD, a transistor receiver, a video camera, etc., Samsung survived, struggled and developed. So it cannot be said about this company that in some distant year it came up with something innovative, and everyone fell in love with it. Hit Samsung products fall precisely on the current millennium.

It's even hard to imagine that this company once produced B/W TVs and other products at "reasonable" prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, ultra-fast memory chips used in personal computers, and a special memory chip that is used in the Sony PlayStation 2 game console. The camera phone is the size of a credit card! Third generation phone that receives satellite TV programs! World's smallest multifunction printer! And what is most surprising, in the summer of 2005, the value of the Samsung brand surpassed Sony for the first time! This was calculated by one of the British research companies.

By 1998, Samsung Electronics held the largest share of the LCD monitor market and began mass production of digital televisions.

In January 1999, Forbes Global magazine awarded Samsung Electronics annual prize awarded Best Consumer Electronics Company».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did it back in 2003. At CeBIT in 2004, Samsung wiped everyone's nose by presenting the world's largest 102-inch plasma panel (more than two meters!), In line for which even the head of Oracle, Larry Ellison, signed up. The LCD TVs of the new models were reviewed by magazines and experts, noting this in various categories such as "Best Buy" and "5 points". And the LN-57F51 BD LCD TV was even named a representative new era TVs. Still, with it, even the room does not need to be darkened, since the quality of the picture does not depend on the ambient light.

It didn't take a week for Samsung to announce something outstanding. Like the first in the world mobile phone with a built-in five-megapixel camera (now this, of course, is no longer shocking) or the same.

No company has such a set of proprietary technologies as Samsung. A little boastful, but it seems to be true, since Samsung is a real manufacturing company, not a sticker label on other people's products. Suffice it to say that Samsung is the only company in the world that manufactures laptops and monitors in its own factories, without relying on OEMs.

But Samsung is not only a high-tech factory, as it may seem, but also a recognized R & D center.

Byong Chul Lee, Founder Samsung Trading Co.

Byong Chul Lee died in 1987 of lung cancer. In honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed in one of the Samsung offices.

Commemorative bust of the founder of the company

From the date of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung is headed by the founder's youngest son, Lee Gon Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's Son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

Jay Lee is the heir to the Samsung empire

The post of CEO and Vice President of Samsung Electronics Co is held by Kwon Oh Hyun, who took office by decision of the company's Board of Directors on June 8, 2012.

Kwon oh hyung - CEO and vice presidentSamsung Electronics Co.

Today Samsung Electronics is a transnational corporation with offices in 47 countries and employing 70,000 people. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company had sales of $56.7 billion and net income of $7.5 billion.

But look how history could turn. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, a complete mess with operating system versions, and what works for Motorola is unlikely to run on Samsung. App developers are running from smartphones like fire, and those who want to do it are literally forced to write new code for each model separately, often more than 100 options at once.

The revolution, however, is in the air. Andy Rubin begins work on an operating system that was originally intended for digital cameras, but then captured smartphones. He started as an engineer at Carl Zeiss but then worked on operating systems for pocket computers. He had the experience and support of several other engineers. In October 2003, he launches the Android project, but a year later the startup runs out of money and begins looking for investors.

We all now know that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul for a meeting with what was then the largest phone maker.

Rubin had a meeting with 20 Samsung executives where he introduced Android, but instead of being enthusiastic or just asking questions, the answer was silence.

What army do you want to create this with? You only have six people. Are you stoned? - that's what they said. They made fun of me in the boardroom. This happened two weeks before Google bought us,” writes Rubin.

In early 2005, Larry Page agreed to meet Andy, and after the Android presentation, he didn't just agree to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched with concern, afraid that giants like Microsoft would seize the initiative.

The history of the Rubik's Cube and how it developed

6 years ago

The Samsung Electronics plant in the Kaluga region (Samsung Electronics Rus Kaluga LLC) is located in the north of the region in the Borovsky district on the border with the Moscow region, at the 85th kilometer of the Kyiv highway.

The agreement to establish Samsung Electronics Rus Kaluga was signed in July 2007. On September 5 of the same year, a solemn ceremony of laying the first stone in the foundation of the future plant was held and construction began. production capacity- the main workshops for the production of television equipment and printed circuit boards launched in less than a year.

On September 4, 2008, the official opening ceremony of the plant was held, which was attended by the Ambassador of the Republic of Korea in Russia, top management of Samsung and representatives of the Kaluga region administration.

The company is systematically implementing innovative technologies, improves logistics processes, diversifies and increases production. To date, the total area of ​​the plant complex is 460 thousand m2, while industrial premises occupy about 63 thousand m2.

The plant is important point in the route of the New Silk Road project, created for the transit of goods from Northeast China and South Korea through the port of Dalian along the China East railway and the Trans-Siberian Railway. The warehouse complex of the Samsung plant is used to store goods delivered along the New Silk Road.

The first container train, departing from the port of Dalian on January 27, 2016, delivered components to the Samsung Electronics plant in the Kaluga region, covering the entire journey in less than 10 days.

Using the Just in Time supply chain, the plant tries to attract as much as possible the enterprises of the Kaluga and nearby regions as suppliers. To date, the level of localization of the production of Samsung washing machines is more than 50%, while 100% of plastic parts for washing machines are produced directly at the factory. Particular attention is paid to the localization of raw materials (plastic and metal) - in this area, the plant actively cooperates with OJSC NLMK (Lipetsk Region), OJSC Magnitogorsk Iron and Steel Works, OJSC Nizhnekamsneftekhim.

The plant is constantly developing, among its partners are enterprises from the Lipetsk, Samara, Vladimir, Moscow and Kaluga regions, and this list continues to grow.

Television equipment manufactured at a plant in the Kaluga region is sold not only in Russian market from the western regions to the Far East, but also sent to consumers in Mongolia, Kazakhstan, the countries of Central Asia and the Caucasus, as well as Belarus, Ukraine and Moldova.

Since September 2016, the plant has been exporting washing machines to 20 European countries, including Austria, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Italy, Denmark, Sweden, Poland, Bulgaria, Romania, Albania, Bosnia and Herzegovina, Montenegro, Macedonia, Serbia, Slovenia, Croatia and Hungary.

The Samsung Electronics plant in the Kaluga region employs about 1,200 residents of the region. Most of the plant's employees are residents of the nearby cities of the Kaluga region (Obninsk, Borovsk, Balabanovo, Zhukov, Protva, Ermolino, Maloyaroslavets, Kaluga); employees from the Naro-Fominsk district of the Moscow region also work at the plant.

The Samsung Electronics plant in the Kaluga region is the first foreign enterprise in the Kaluga region, which hired 20 employees with hearing impairments. This initiative of the plant was awarded by the Ministry of Labor and Social Protection of the Kaluga Region in 2014. Hearing-impaired workers are employed on electronics assembly lines. Many of them show excellent professional results– some of the hard of hearing workers are marked as the best employees half a year in production.

The company's policy is focused on the training and development of young professionals. Employees are given the opportunity to study foreign languages, as well as internships at Samsung enterprises in other countries of the world.

At the plant, meals for employees are organized at a high level, workplaces for people with disabilities are equipped, a system of dialogue between the personnel and the management of the enterprise has been established, including thanks to the created council labor collective Smart Management Committee.

Conditions for sports activities have been created for the employees of the plant, equipped gym, sports grounds, as well as regular corporate tournaments, competitions and cultural events.

Manufacturing processes at the Samsung Electronics plant in the Kaluga region meet the high standards of environmentally friendly production and the requirements of environmental legislation Russian Federation. The plant implements an energy-efficient management system, and the plant is certified annually.

The company takes an active part in the public life of the region, supporting various environmental, social, sports and educational projects.

With the support of the Samsung Electronics Rus Kaluga plant, training for high school students was organized as part of the project additional education on the basics of IT and programming "IT School Samsung" in Obninsk.

This project is part of the federal social and educational initiative of Samsung Electronics. At the Samsung IT School, students learn Java programming for free, and at the end of the program they create their own mobile applications on the Android platform. The goal of the project is to assist in the training of future engineering and technical personnel, as well as assistance in the professional self-determination of students and increasing their interest in the field of IT innovation.

On July 29, 2017, on the Day of the City of Obninsk, the Samsung Electronics plant became one of the main sponsors of a large-scale sports event - the Obninsk Nuclear Marathon, providing its products - TVs and monitors - to the prize fund. The leaders among men and women at a distance of 21.1 km received the main prizes - Samsung TVs with a diagonal of 55 inches, at a distance of 7 km - TVs with a diagonal of 32 inches. Also, TVs and monitors were awarded to the winners of both distances, and 15 Samsung TVs and monitors with a diagonal of 22 to 32 inches were raffled among the finishers of both distances.