Burger is a symbol of America and obesity. Fast food has taken people hostage. Russia has its own alternative - shawarma, but the emergence of numerous themed establishments has returned interest in the burger. And now I'm not talking about what they do at McDonald's, but about establishments where the price of a burger starts at 350 rubles. And in some cases from 500 and more. And if earlier such fast food was considered the food of the poor (read - rogue), today it costs a pretty penny. Here are two burgers, one of them ordered from a popular food service, the other I blinded from what was, as they say. How much do they cost.

The cost of a burger with black buns is 350 rubles. There is nothing unusual about it, especially if you are hungry, but in my opinion, it is a bit dry. It is not for nothing that in America it is customary to serve burgers and other hamburgers with lemonade. This increases the appetite. But why Coca-Cola, if there is beer? A reasonable question, I think.

If, like me, you make a burger for breakfast, which is rather strange, but satisfying, then you can pour a cup of coffee instead of beer - I’m talking about its preparation in detail. So, the cost of such a burger is 340 rubles, and the price is almost the same just because the products are brought to you at home. Well, plus there are capers and all sorts of spicy things. If you buy all the ingredients yourself separately, its cost will be about 150 rubles. That is twice the price.

As for taste, it all depends on the human imagination and the freshness of the products. As well as what concerns its juiciness - more sauces and tomatoes.

And speaking of unhealthy food, meaning fast food, one must understand that it is unhealthy only in the imagination of a fighter for a healthy lifestyle. You eat a roll, cutlets too, vegetables - even more so. What is unhealthy here? Just a combination of all of this. But the amount of vegetables almost always interrupts everything else. That's how it works. This does not mean at all that burgers and shawarma need to be eaten several times a day, but you can definitely indulge a couple of times a month.

I have everything, bon appetit.

Many people think that building a business in the production and delivery of pizza and hamburgers is a long-weary topic. And this area of ​​business is too developed. In fact, there is still a huge field for activity. Firstly, the entire business for the production and delivery of hamburgers and pizza is built in two ways. Some entrepreneurs want to do business from start to finish.

Others simply reheat semi-finished products in the microwave. At the same time, it is worth noting that the second group earns more, because it manages to serve much more customers in an hour, and offers a cheaper version of the product. Those who do everything themselves in order to survive in this field try to emphasize that the pizza is tasty and of high quality, made using a special technology, and its cost is not prohibitive. And hamburgers are presented in a wide range so that everyone can choose between pizza and a sandwich.

Basically, the pizza and hamburger production and delivery business belongs to favorable direction. The margin can be up to 1000 because the production cost is low. Therefore, when starting a business, it is necessary to focus on the presence of competitors in the selected area, offer a new direction in order to differ among similar firms, and also correctly calculate logistics.

Production room.

This issue needs to be given due attention, since it is important to cover several areas at once. You can rent a room from 60 to 200 square meters. The first option is suitable for a mini-pizzeria, and the second - for quite serious production capacity. At the same time, in both cases it is necessary to give space for a small office space, food will be taken orders for delivery.

It is best to rent a separate room, based on former cafes or canteens. It is important that all communications are equipped in the room, a ventilation system is established, as well as heating, in order to be able to work in cold weather.

The premises must be regularly cleaned, meet the requirements of sanitary and fire safety. Conventionally, the entire area should be divided into a production area, a department for storing raw materials and products (there should be created special conditions for this), as well as the administrative zone.

Depending on the chosen location and area, about $ 250-500 will be enough to pay for the rental of the premises. Plus, to this amount, you will need to add $ 150-200 for payment utilities. AT winter period will be almost twice as much.

Equipment and technique.

Of course, a convenience food pizza delivery business will only require a microwave oven to operate. But, if you support the group that wants to offer the consumer quality products at an affordable price, then it will be necessary to invest some money in the purchase of specialized equipment:

1. Pizza ovens (2-4 units) - from $500 per one;
2. Ovens for baking buns for hamburgers - $400 per unit;
3. Spiral dough mixer (1-2 units) - from $1.2 thousand;
4. Refrigerator table (modern version to save space and functionality) - from $2,000;
5. Pizza press - $4,000;
6. Inventory for making pizza and hamburgers (cutting boards, knives, containers, dishes, containers, and so on) - from $3,000.

In addition to equipment and inventory, it will be necessary to buy transport for pizza delivery and special thermal bags. Some entrepreneurs offer staff to use their own transport, but it is better that the company had its own on the account.

For starters, you can buy 2-3 scooters. We need powerful, but budget options. Unit cost will start from $1.5 thousand. To buy cooler bags, you need to add another $300-500. In total, for equipping with everything necessary, entrepreneurs are counting on the amount of about $25,000.

Raw material.

If you produce high-quality pizza and hamburgers, but you must offer exceptionally tasty raw materials. Most pizzas and hamburgers are based on the following products: tomatoes, tomato paste, ketchup, meat (chicken, pork, beef), cheeses (hard, soft, semi-soft), mushrooms, herbs, premium flour, mayonnaise, sour cream, corn, fruits , vegetables, salt, sugar, spices, sausages, fish, seafood and so on.

It is beneficial to immediately develop a menu and buy in bulk what you need. You can buy from local suppliers, and use refrigerators for storage. Don't buy too much large quantities, because you can get low-quality pizza and hamburgers, which can negatively affect the company's reputation. In total, about $ 2-3 thousand are invested in the purchase of raw materials.

Staff.

For a small pizzeria, there is enough staff of up to 10 people. These will be drivers - 2-3 people, cooks - 2-3 (to work in shifts), cook assistants - 2 people, a cleaner, managers, security guards.

Chefs will play the most important role in serving pizza and hamburgers. Here we need clean, neat people with wholesale and skills. They will develop the recipe for each pizza. And the demand will depend on the quality of their work. You also need to play it safe so that people do not eat too much at work and do not steal.

To do this, you need to put your person on guard or invest in the installation of surveillance cameras. It is necessary to allocate about $4,000 to pay the staff, taking into account the shift work schedule.

Good advertising will generate real demand. It is most profitable to create your own website, present the entire range of products and make the possibility of ordering online. Distribution of leaflets in your region will also give its business. Here, too, it is worth approaching with uniqueness. You can make not just square leaflets, but booklets of an unusual shape. For example, in the form of a delicious pizza.

It is important to present an example of your pizzas and hamburgers, better as it will be in reality. Can be rented outdoor advertising, be printed in magazines or newspapers, use advertisements on radio and local TV channels. The main thing is to focus on the fact that you cook pizza from beginning to end on your own and it is really tasty.

It is also worth offering promotions to customers. This is a temporary discount (5-15%), a gift for each customer (most often it is Coca-Cola, but you can be more original and offer a hamburger or just a keychain), promotions in the form of buying three pizzas for the price of two, and so on.

Starting costs.

Own pizza businesshamburgers, as well as home and office delivery of such products entails the following investments:

1. Room rental - $400-700;
2. Purchase of machinery and equipment - about $25,000;
3. Purchase of raw materials - 2-3 thousand $;
4. staff - $4 thousand;
5. Advertising activity - $600.

In total, in building a business in the production and delivery of pizza and hamburgers it is necessary to invest about 33 thousand dollars.

Profit and payback.

On average, a 30 cm pizza can cost from $1.5 to $5. Larger pizzas will cost between $2 and $7. Hamburgers are sold at prices ranging from $0.7 to $2. Everything will depend on the filling and the owner, in the direction of doing business. The margin in this industry can reach up to 1000. And the profitability will be about 30-50%.

The profit of a harmful company, regardless of the season (although the demand for products increases sharply at lunchtime, on weekends in the evening, on holidays and in bad weather) will start at $5,000 per month. Thus, already in six months of work, you can recoup the initial investment.

Clients and further development.

Clients are people with low and medium income, aged 16 to 50. To develop business, they mainly offer to expand the range by offering other dishes and drinks. You can also make a decision and open a branch in another region, open a cafe.

Burgers, potatoes and beer - this is the menu of the current Moscow catering. The founder of the BB & Burgers chain, Ivan Kukarskikh, opened nine cafes that will bring him 360 million rubles. revenue in 2016. How does the burger economy work?

Founder of the BB & Burgers chain Ivan Kukarskikh (Photo: Oleg Yakovlev / RBC)

“Burgers are the new sushi. Only two components are needed for success: high-quality meat and good buns,” says restaurateur Arkady Novikov. Unpretentious fast food, which a few years ago was strongly associated with McDonald's and Burger King, has become the mainstream of the capital's restaurant market. New burgers open on every corner. One of the reasons for the flourishing is the emergence of affordable Russian-made marbled beef.

The trend was set a few years ago by food trucks (food trucks) and street food festivals, where The Burger Brothers, Burger Heroes and other similar projects debuted. Burgers were in demand, and aspiring restaurateurs moved from mobile points to stationary premises. “None of us had experience in the restaurant business. But we did everything ourselves, studied at the same time, ”says Alexander Zalessky, founder of The Burger Brothers.

In the spring of 2015, heavy artillery joined in: Arkady Novikov opened the first #FARSH burger joint. Now he is launching the fifth establishment of the network. In July last year, another well-known restaurateur Alexander Rappoport opened a meat restaurant and a burger shop Voronezh. In September 2016, the Black Star Burger eatery, owned by rapper Timati and his partners, opened on Novy Arbat, and huge queues immediately lined up at the establishment. Rolls with cutlets were introduced to the menu even by "Shokoladnitsa" and the Upside Down Cake confectionery.

“The dish is simple, satisfying and understandable, the price is affordable,” Arkady Novikov explains the popularity of the format. However, in his opinion, the Moscow market is already close to saturation, the wave of burgers will move to the sleeping areas of the capital and the regions.

European format in a village near Moscow

The BB & Burgers sign (Beer, Buns and Burgers) looks unexpectedly on the facade of a garage-like building on the Central Street of Glukhovo village. Usually in such premises there are cheap roadside cafes, but not trendy burgers. Around - the private sector, modern cottages side by side with wooden huts, and "Lada" - with "Mercedes". “I was looking for a place for three months,” says Ivan Kukarskikh, 27-year-old founder of the BB & Burgers burger chain. - I drove all the Ilinskoe highway from Novaya Riga to Rublevo-Uspensky, went into every room along the road, tried to negotiate a lease. This is the “golden mile”: there is no other such location beyond the Moscow Ring Road.”

Ivan just returned from Switzerland in 2012, where he studied hospitality management at the Ecole hoteliere de Lausanne. During my studies, I often went with university friends to the local Holy Cow burger joint. “I already realized then that premium meat burgers High Quality is a promising trend that is gaining momentum,” says Kukarskikh. Ivan liked the format so much that he even defended his diploma on this topic: he presented a business project for a burger shop to teachers.

Kukarskikh studied for 12 years in Canada, Spain and Switzerland, but decided to return to Russia: “In Canada and Spain, the mentality is too different from us, and in Switzerland it’s just boring.”

In Moscow, he nevertheless decided to start not with burgers, but with the Farmer culinary cafe. “Cooking seemed to me a simple and understandable format, I wanted to build a large network,” says Ivan. His father, Pavel Kukarskikh, entered the restaurant business in the 1990s, opening his first restaurant, Mister N, in Yekaterinburg. By 2007, the company of Kukarskikh Sr. "Malachite" became the largest restaurant operator in Yekaterinburg. His network of bakeries "Paul Bakery" has ten cafes in Moscow and 45 throughout Russia. According to SPARK, Malachite Management Company earned 19.7 million rubles last year. profit (with a turnover of 32.6 million rubles).

In Moscow, Ivan did not have to be bored. First of all, he launched cooking in the village of Malakhovka near Moscow, where the production of blanks from the Paul Bakery network was located. The cookery was located in a small area allocated by the father's company, selling salads, meatballs, side dishes and desserts to take away. The monthly turnover was about 2.5 million rubles, net profit - 600 thousand rubles. Invested in the launch of 2 million rubles. fought off in a few months.

But as soon as cooking was launched at the other end of the Moscow region, on Ilyinsky Highway, serious problems began. “In cooking, there is usually a huge percentage of write-offs, from 50%, but ours was even higher,” Kukarskikh recalls. “The production was located in Malakhovka, people did not see where and how the food was prepared, and they did not trust us.”

The project, in which Ivan also invested 2 million rubles, worked in the red. When the losses exceeded 300 thousand rubles in the third month of operation, Kukarskikh Jr. decided that it was time to change the concept and realize an old dream - to make a burger joint.

Burgers and rock and roll

The burger joint project that the entrepreneur advocated in Switzerland did little to help. “A beautiful business plan and reality are just different planets,” says Ivan. He drew knowledge about cooking meat from YouTube. Before the start, I watched hundreds of videos about how burgers work in the USA and other countries, how to fry meat correctly. The father helped with advice: he supported the son’s idea to do something of his own, and not work in the family company, and he lent money for the first institution. “In our family, 80% of conversations are still about food and catering. Sometimes my father asks that, they say, I can only talk about burgers on dates with girls too? Ivan laughs.

The cookery was turned into a burger place in two weeks: they bought a grill and an extractor hood, in total, 200 thousand rubles were spent on equipment. Meat was a problem. Then, in 2012, marbled beef, according to Ivan, was still considered an exclusive product and cost several times more than now. He agreed with farmers and dealers on the supply of chilled beef and began to fry the meat.

“At first I wanted to make such a cute European cookery in white colors - the consumer did not understand,” says Kukarskikh Jr. - Then I thought: well, get it - grill, meat, onions. We started playing rock music in the background, allowing guests to draw on the walls with felt-tip pens while waiting for their order.” It worked: already in the first week they began to sell burgers and french fries for 15-20 thousand rubles. per day, and according to the results of the first month, the turnover amounted to 600 thousand rubles. Cooking earlier in the same place brought only 450 thousand rubles.

A novice entrepreneur made a mistake that nearly cost him his business. “I bought the hood myself, and the owner of the premises installed it; we had no idea there were supposed to be filters. And once, in the second month of the burger shop, I open the door, and smoke comes out from there: it turned out that the hood was clogged, miraculously there was no fire, ”recalls the entrepreneur.

In total, about 3 million rubles were spent on the launch of the burger restaurant, the institution reached operating profit in three months, and now the “garage” on Ilyinsky Highway brings 3-4 million rubles. revenue per month, profit exceeds 500 thousand rubles. “If I didn’t make all the mistakes and didn’t start cooking first, I could meet 1 million rubles,” the restaurateur calculated.

When in the spring of 2014 the first point began to consistently make a profit, the entrepreneur decided that it was time to scale up the business. “I understood that we were in a trend, we have a positive trend, but it was very scary. It is psychologically difficult to jump from a rent of 120 thousand rubles. per month immediately for 600 thousand rubles, which was in the center. After all, in order to recoup such costs, it was necessary to make sales three to four times higher, ”recalls Kukarskikh.

One of the most popular burgers in Moscow at that time was Burger Brothers on Krasny Oktyabr. Ivan focused on her. “I thought they were cool, and we are sitting in the back. I even took their bun and went to my bakers, said “I want the same one,” recalls the restaurateur. What he didn't know was that The Burger Brothers had a lucky lease. “We were contacted by the owners of the Produkty cafe-bar at Krasny Oktyabr, who had a small room with a window to the street, they offered us to take it on partnership terms - for a percentage of the profits,” says Alexander Zalessky, founder of The Burger Brothers.

Kukarskikh found a room of 65 sq. m on Tsvetnoy Boulevard, whose owners agreed to provide two months of rental holidays, and began to prepare for launch. It took 4 million rubles to rent, repair and equip a new point. Ivan claims that he earned this money at the first burger.

“I thought that we worked out all the processes with our small team that worked at Ilyinka, selected the most popular menu items. But in reality, we weren’t ready for anything, everything went wrong,” Ivan recalls. The fact is that the traffic of customers in the center was much higher than on Ilyinsky Highway, the team did not have time to prepare burgers and keep clean. Customers were waiting in lines, tables were littered with rubbish. The chefs could not keep up with the pace of work and quit after a month. “We managed to exhale only in the third month, when we reached zero and formed a team. I understood: everything, we were hooked in the center. There is our sign here,” says Kukarskikh.

Drunk Granny effect

Today, there are already nine establishments operating under the BB & Burgers brand in Moscow and the Moscow region; the first two belong to Ivan Kukarskikh, the rest he opened with partners. “I often came to the first burger on Ilyinka and saw how everything was arranged there, even then I believed in the idea,” says Bogdan Panchenko, who wholesales vegetables to Azbuka Vkusa stores. He invested 2 million rubles. in a burger on Sretenka and the same in a cafe on Novy Arbat, in return he received 15% in both establishments. According to Bogdan, the investments paid off in a year and a half after the opening.

Cooking burgers in one of the establishments of the BB & Burgers network (Photo: Oleg Yakovlev / RBC)

“The most difficult thing now is not even to attract money, there are always quite a lot of people who want it. It’s hard to find good venues,” says Kukarskikh Jr. According to him, he works with the largest real estate agencies that are looking for good points in the capital market. commercial real estate but you still have to make compromises. For example, for a burger shop on Maroseyka, a room was found that previously housed the Volkonsky bakery. But the site was too big, and Ivan suggested that his father open a "Paul Bakery" in the neighborhood. On Pyatnitskaya, according to the same scheme, the father and son shared the premises of the former shoe store.

According to the businessman, the average monthly rent for a burger bar in Moscow is from 1 million rubles. per month, monthly revenue ranges from 4 million to 6 million rubles. depending on location and time of year. Profit is usually around 20%. According to preliminary calculations, the revenue of the entire network in 2016 will exceed 360 million rubles, profit - 80 million rubles.

An important feature of the format is that burgers do not need large premises. Burgers are quick to prepare and eat, and are often taken to go. In fact, this is fast food, although the average check is twice as high as in economy format establishments. So, the average check in BB & Burgers is about 700 rubles. (usually they take a burger for 380 rubles, a potato for 140 rubles and a drink for 170 rubles). The most popular burger is Drunk Granny, which is prepared according to a recipe Ivan brought from Chicago (original name drunken granny).

Buns are baked in Malakhovka, beer (2-3 thousand liters per month) is purchased from a craft brewery, meat is ordered from market leaders - Primebeef and Miratorg.

Premium McDonald's

“If earlier we set up a grill, a table and gave freedom to the cook - assemble it as you like, as long as it tastes good, now our kitchens are mini-factories,” says Kukarskikh. “Every movement is worked out: I took a bun, put a measured amount of ingredients on it, turned around, gave it away, repeated.”

Kukarskikh is obsessed with the idea of ​​building a network of burgers throughout Russia and competing with McDonald's, so he decided to develop a franchise as well. In 2015, he found franchisees who opened a burger joint near the Kitai-Gorod metro station. We agreed on a royalty of 5% of the turnover, without a lump-sum fee. But six months later, the franchisees stopped paying the promised amounts, and then completely changed the sign. However, a few months later the institution closed, says Ilya Klimov, marketing director of the BB & Burgers chain. “The burger market within the Garden Ring is clearly overheated, it is now worth opening in good sleeping areas,” says Alexander Zalessky.

For example, former marketer and event manager Igor Nikulin did this when he opened a Bear Burgers burger shop a month and a half ago near the Preobrazhenskaya Ploshchad metro station, in the building of the cinema named after. Moscow City Council. He rented the former premises of a cafe with European cuisine, bought the necessary equipment for 200 thousand rubles, began selling burgers to managers from a nearby business center and visitors to local clubs and dance studios. At first, sales were not very good, but now regular customers have appeared, the entrepreneur sells 60 burgers a day, the average check is 600 rubles.

Kukarskikh also seeks to open points outside the center. For example, I recently opened a second burger shop outside the Moscow Ring Road in the Riga Mall shopping center. A new huge shopping center for 80 thousand square meters. m began to work in 2016, and most of the areas are still empty. But here BB & Burgers has a monopoly: the company occupies 150 sq. m opposite Kinomax, and there are no other cafes here. On weekdays, sales are poor, but weekends “make the box office”: people come to the cinema from all over New Riga and its environs. The opening of this point has already cost 20 million rubles, but Kukarskikh is convinced that he will recoup investments as the shopping center fills up.

Ivan's fixed idea is to build a network of burgers throughout Russia, but he is still not sure that Moscow's burger fashion will reach the provinces. “Still, we have somewhat hothouse conditions here. Not everyone in the regions can afford burgers for 380 rubles,” he said.

In today's fast pace of life, modern people often do not have enough time for a normal diet of homemade food. That is why people are so used to snacking on fast food. But fast food should not only satisfy hunger, but also bring pleasure. Therefore, there are many recipes for hot dogs. Despite a lot of competition, a burger selling business can bring in a good monthly income, as food industry in demand and growing rapidly.

Burger history

Previously, it was impossible to imagine that an ordinary cutlet in a bun could gain such wild popularity among representatives of all walks of life. In 1904, the burger rose to prominence at the St. Louis Fair. But it wasn't until thirty years later that it became a gastronomic icon when Walter Anderson of Kansas founded a chain of eateries called Hamburger.

Every day this gastronomic product gained more and more popularity, most people wanted to repeat its recipe. It was then that entrepreneurs began to have their first thoughts about how to open a burger joint. So, how to make money on burgers?

How to open a burger joint?

Like any business, a burger joint must be opened with official registration. entrepreneurial activity. How to open a burger shop in your city and what needs to be done for this? First you need to resolve the issue with the form of entrepreneurial activity: individual entrepreneur or LLC. Most of those who opened a burger shop choose the form of an IP enterprise, because a small institution does not have such large financial turnover. For a burger restaurant, it is best to choose a taxation system - a single tax on imputed income (UTII).

The process of opening an IP is very simple. First you need to contact the department of the Federal Tax Service (FTS) with a copy of an identity document, write an application, pay a state duty in the amount of 800 rubles. It is also necessary to select the type of activity in the OKVED classifier. For a burger you can choose the following codes activities:

• 56.10 Restaurant activities and food delivery services.
• 56.10.1 "Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants."

At the end of the company registration procedure, employees of the relevant authority issue a certificate of PSRN, which indicates the status of an individual entrepreneur.

Documents required to open an institution

How to open a burger joint so that there are no problems with government bodies? To do this, you need to choose a room that will successfully pass all sanitary checks. It is necessary to collect a package of required documents for unscheduled inspections. At the request of the authorities, as a rule, it is necessary to present the following documents:

• OGRN certificate;
• safety magazine;
• TIN certificate;
• certificates for finishing necessary requirements SES;
• documents for checking instrumentation and measuring utensils;
• contracts with SES and fire service;
• an agreement with the energy saving service and the sewerage service;
• an agreement with the housing complex for garbage collection;
• agreement with the tenant and contracts with employees.

Setting up a burger joint in a small town

As a rule, in a city with a population of up to one hundred thousand people, there is a small selection of good fast food establishments. Therefore, opening a new, trendy burger place can attract a lot of attention from unspoiled residents. small town. A big plus for these settlements- is that in this business there are practically no worthy competitors. The answer will be only in the affirmative to the question: is it worth opening a burger in a small town? But in order to start, you need to calculate all the pros and cons.

How to open a burger: a business plan step by step

When developing a business plan for a fast food restaurant, you need to distinguish between the target group of your customers. Most of the visitors will be students and schoolchildren, so the food should not only be tasty, but also affordable.

How to open a burger joint? detailed instructions includes the development of the following items:

1. The concept of the establishment. At the very beginning, you need to develop the concept of your restaurant and hire design specialists to bring the plan to life.
2. Finding a location for a burger joint. The room for the hall should not be less than 70 square meters. It is desirable to create a restaurant in the city center, in a place with high traffic.
3. Preparing the premises and inviting special public services to control the fulfillment of all requirements. When opening a burger joint, it is necessary to pass an inspection by the sanitary and epidemiological service and the fire inspection.
4. Recruitment of personnel for the institution. All employees must have health books. At the initial stage, you need to hire: a welder, two workers in the hall and a cleaner.
5. Advertising campaign. The most important point for ensuring a quick payback of the enterprise and making a profit. To promote an institution, it is necessary to correctly think over an advertising company. The institution must have its own website, which provides a menu and lists all the services of this institution. When providing delivery on the website of the institution, there must be a form for filling out the order. It is advisable to advertise the institution on social networks.

Burger equipment

When choosing equipment for the premises, one should adhere to the concept of the institution. In order not to miss any small nuances, you need to make a list of necessary things:

• purchase chairs and tables, according to the design;
• order a bar counter and bar furniture;
• develop and order an outdoor sign;
• purchase or make to order a uniform for employees;
• install alarms and video cameras;
• buy kitchen equipment.

When choosing equipment, it is advisable to focus on models of reliable and trusted manufacturers.

Facility menu

The tastier and better the food in the burger, the more profit the establishment will bring to the owner. To ensure variety, the menu usually uses a lot of vegetables, seasonings, sauces and, of course, good quality meat. Since the contingent of the institution will be very different, the dishes should also be varied. Therefore, it will be a big plus if, in addition to burgers, salads and french fries, the menu includes vegetarian dishes, dishes for children and people with diabetes.

How much does it cost to open a restaurant?

How to open a burger joint? Will the business generate income? How much does it cost to open such an establishment? How to open a small burger joint? Of course, this business is profitable, but on condition that the market does not a large number of competitors with a similar business concept. Opening a burger shop from scratch can cost about 5-10 million rubles, which already includes all the costs for the payback period of the business. At the initial stage, you won’t be able to earn much on fast food. At first, the profit will be about 30 thousand rubles. per month. But with the right approach and thoughtful advertising campaign income can be doubled or tripled. The payback period for this business is about two years. For a small town, that's pretty good. Therefore, it is beneficial to open a burger from scratch, investments pay off relatively quickly.

Required investment

The financial plan in the early stages includes a lot of costs, but this business is good because you can invest in it gradually. You can start with just a few types of burgers and a few drinks. Initial investment in rubles:

• somewhere around 420 thousand will be the cost of equipment;
• about 40 thousand rubles - payments to personnel;
• the cost of consumables will be somewhere around 20 thousand;
• room rent - about 50 thousand rubles.

The total amount of initial costs will be approximately 530 thousand rubles.

To receive a steady income and not violate legislative norms, a beginner in business needs to know some of the nuances of his business. Some helpful tips for start-up entrepreneurs include:

• mandatory registration of a cash register with the tax service;
• cooperation exclusively with reliable food suppliers;
• the presence of features in the institution, features that distinguish it from competitors;
• at first, it is necessary to win the trust of the client, to interest visitors, including potential ones;
• organize the room in such a way that the interior looks interesting and not cluttered;
• waste disposal should be considered.

Business Marketing

One of the main aspects of opening a fast food restaurant is marketing. If an entrepreneur decides to open a franchised establishment, then at the initial stage he will be accompanied by a franchise company. This is one of the easiest options for starting your own business. But businessmen who decide to embark on an independent voyage need to develop their own logo and brand so that customers can easily remember the institution.

The most powerful marketing tool today is the Internet. Now many people search for a restaurant on the Web, read reviews about the establishment and order delivery. Therefore, when opening a burger joint, you will need to make a local press release, launch special offer for customers who will visit the institution on the opening day. A big plus will be an invitation to the opening, a free tasting of dishes, attracting the attention of the media and food bloggers.

Another good decision to attract new customers is to create with coupons and cumulative discounts (this will force the customer to return to the restaurant again). You must always remember about additional services(e.g. home delivery). Perhaps for even more income, a takeaway restaurant concept should be developed.

Summarizing

In a business like fast food there are many risks involved. These risks can begin both with negative customer reviews and with SES inspections and fines. The owner of a burger shop needs to pay great attention to the quality of products and the shelf life of food. One bad food incident can ruin an entire business. Satisfied customers bring money to the institution.