Often, when creating a website, you need to develop a logo that should be bright and memorable. Why is it so important? A logo is a kind of emblem, a symbol of a company or website, which is used as advertising and awareness. Therefore, a logo is an important attribute of every organization that represents its name.

A good logo should meet the following requirements:

• memorability - it is desirable that the logo is remembered by a person after a couple of glances at it;
• uniqueness - the logo should not be similar to any of the already existing logos on the market. Moreover, it should stand out against their background;
• originality - the logo should contain an interesting "chip", which also affects recognition and memorability;
• conciseness - the logo should not be overloaded with information;
• associativity - the logo should leave a clear association with the company.

Logos are divided into three types:

• The name, which is presented in the original graphic processing;
• Company logo;
• The corporate block is a symbiosis of the name and the brand name.

Creation of a logo

Large companies and organizations use the services professional designers. But when it comes to creating an emblem, for example, for your website, you can do it on your own and with Photoshop help do the work yourself. Therefore, later in the article it will be described how to make a logo in Photoshop.

Before starting the lesson, it is worth mentioning online logo generation services such as: www.logaster.ru, ogotypecreator.com, etc. Of course, this is convenient, but in this case there is no element of personal creativity and the user will not always be satisfied with the result. While creating a logo in Photoshop gives you complete freedom and the opportunity to make the logo as close as possible to the author's idea.

So, let's begin.

• After launching Photoshop, you need to create a new file. For this example, the width and height will be set to 300 by 250 pixels, respectively;
• Fill the background. To do this, select "Layers" from the menu. New fill layer", "Color ":

• In the "Filter" menu, go through the item " Filter Gallery» and choose the appropriate filter:

• Next, draw a logo in Photoshop using the Ellipse tool and fill it with color:

• After that, in the menu " Layers"Choose" Layer Style". In the window that appears, go to the tab " Stroke":

The current result is shown below:

• Now you need to complete the inscription to get a beautiful logo in Photoshop. Since on this moment only a blank was created - the background of the logo. Using the tool " Horizontal text", create an inscription of the desired color:

• Then you need to warp the text and use Stroke, as was done earlier, and apply the Shadow style. All settings for layer styles and tools are set depending on your preferences:

And at the end of the lesson on how to create a logo in Photoshop, let's add thematic images to the already created emblem. To do this, in Photoshop you need to open the pictures that will be added to the logo, select the desired areas and drag them onto the background layer. The result is a rather interesting logo:

This lesson gives general idea how to make logos in photoshop. Any user, having read the above information, will be able to create his own logo according to the same plan, using other colors and shapes.

Photoshop is a powerful tool for creating, professionally processing and converting raster and vector images. Due to the complexity of the interface and the abundance of unnecessary options for a simple user, the program cannot be named. However, Photoshop is indispensable for creating unique logos; how to make your logo in a few minutes - let's try to figure it out.

Preparation of materials

I should warn you right away: Photoshop is not very suitable for creating vector elements, which are then planned to be used in a logo. So, if the user wants to add author's curls, complex geometric shapes or contours to his logo, it is better to make them in CorelDRAW, Adobe Illustrator or similar - and then import them into Photoshop.

If you want to draw your logo based on existing elements, vector (freely scalable) or raster (having finite parameters: size and resolution), these materials should also be prepared in advance: download from the relevant sites, if necessary, crop the image in Photoshop and so Further.

Advice: all "raw" materials, from images to fonts, are recommended to be saved to a shared folder, and upon completion of work with the logo, archived rather than sent to the "Basket"; then, if necessary, the user can quickly return to editing and add or change individual details.

At the same time, it is not necessary to use third-party programs to improve photo quality: Photoshop has excellent functionality and, if the main work is done in it, it can easily replace all other options.

Creating a Canvas

Excellent! The concept of the logo has been thought out, the source materials have been prepared, which means that you can get to work. The whole process for a novice user will take from fifteen to twenty minutes to several hours; it all depends on the skills you have and the complexity of the emblem. Making a logo will be more difficult than - but with careful following of the instructions, any goal is achievable, including this one.

To make a canvas in Photoshop (a blank on which all other elements will be placed), you will need:

• Run the program and expand the File menu in the top bar with a mouse click.

• Select the "Create" option.

• In the new window - determine the size of the canvas. You should not set values ​​that are too low: if the logo will be used not only on a website on the Internet, but also as a full-fledged merchandising element, a good image quality will be required. In the first drop-down menu at the top, it is recommended to switch the units of measurement to pixels - the universal units of design and printing.

• And in the value fields - set the smallest parameter (height or width) to at least 1500 pixels. It is possible and more; in addition, if the shape of the logo has not yet been fully thought out, it would be wiser to use a square rather than a stretched up or sideways canvas field - this form gives more opportunities for making adjustments as you work.

• In the second drop-down list - select pixels per inch as the logo resolution unit.

• And set the corresponding value in the field located on the right. It must be at least 300 dpi for placement on the Internet and on electronic documents, 600 dpi - for printing on handouts and from 1200 dpi - for full-scale printing. Otherwise, when using the bitmap version of the emblem, the image will come out blurry; and recalculating the “vector” every time is a waste of time and effort.

• Next, select a color palette. It all depends on the concept of the logo. If it is black and white, the user is more than enough "Greyscale"; if color - RGB (easier processed by third-party editors and printers) or CMYK (a fuller palette, but if the selection is wrong, it gives dull colors). The best option for a user who wants to make a simple full-color logo would be RGB.

• With a bit depth of 16 bits - eight for high-quality printing is not enough.

• It is not recommended to use a white, black or any other color background as a background for a logo that is planned to be made in Photoshop: in the future, there may be problems with its removal. Expand the drop-down list and scroll down.

• And select the "Transparent background" option - as a result, outside the created logo there will be nothing but "emptiness".

• But as a color profile, you can use any of the upper suggested values; if the user plans to export the logo from Photoshop to another editor or print on a printer without post-processing, the parameters must be selected in accordance with the capabilities of the "receiving party".

• The last item can be left unchanged - in order to draw an emblem in Photoshop, it is not needed. Now it remains to click on the "Create" button.

• And admire the blank canvas in the center of the screen.

• To make it more convenient to draw on it, it is recommended to select the option "Show in full screen" in the "View" menu.

• Or adjust the scale manually in the lower left corner of the Photoshop window.

Important: an experienced user already presenting the sizes of the canvases, instead of manual setting use one of the blanks offered by the program - do not forget to check other important parameters: resolution, color profile, and so on.

Adding a frame

Most logos created in Photoshop and other graphic editors are framed: oval, square, polygonal, free-form, and so on. Of course, no one forces the user to add outer borders if they are not needed; however, this way the emblem looks much neater and more attractive.

To add a logo frame:

• Right-click on the rectangle icon in the left sidebar.

• Select the desired frame shape in the opened context menu - let it be an ellipse.

• In the drop-down list on the top panel, set the "Shape" parameter.

• Next - define a color in the "Fill" field - from the available options, including gradient ones.

• Or, by clicking on the multi-color icon on the right, use the sliders to set your own own version, most suitable for the logo created in Photoshop.

• In the "Stroke" field - choose whether the outline of the newly created shape should be present on the canvas. Four options are available to the user: no outline, solid, gradient and dashed stroke.

• On the example of a gradient, the contour adjustment process is as follows.

• After choosing the format and color scheme of the gradient, the user sets the thickness of the line using the slider.

• And selects its type: solid, dashed or dotted.

• After the figure is drawn, the user will see all the working information in the panel on the right; most of the parameters accidentally changed during the setup can be adjusted here as well.

• You can undo any erroneous action using the "Step back" option in the "Edit" menu.

• If, on the other hand, the user only wants an outline, select the No Fill option for the shape being created.

• And make sure that a properly colored outline appears on the canvas.

• To change the size of the frame, you can manually adjust the values ​​​​in the same panel on the right - or expand the "Edit" menu, select the "Free Transform" option.

• And manually transform the contour by dragging the fiducial points.

• Even more options (in particular, to deform the contour as you wish) the user who is going to draw a logo in Photoshop will find in the "Transform" submenu.

• As soon as the frame acquires required view, you can proceed to the next step - adding graphic elements.

Import elements

To add a bitmap image to the logo in Photoshop (for example, in PNG, BMP, JPEG or GIF format), you must:

• Select the "Open" option from the "File" menu.

• Specify the path to the file in the "Explorer".

• Agree to process the color profile of the picture - or, which in most cases is enough, check the "Leave unchanged" option.

• The drawing will open in a separate tab in Photoshop. What to do with it further, we will tell in the next section.

If the image is vector (AI,CDR,SVG, etc.), you will need:

• Open it as described above.

• And in the new window, select the conversion options: resolution, size, and so on.

Important: as a rule, vector elements opened in Photoshop look a little more faded than raster counterparts. You should not be afraid of this: the reason is not in the worst quality, but in the intermediate processing methods used by the program.

Outline drawing and other transformations

To convert a "solid" graphic element into an elegant transparent outline, suitable for overlaying a logo, you should:

• Call the "Quick Selection" tool on the left panel (to get to the context menu, you need to right-click).

• "Paint" with the mouse, holding the left button, the entire figure. To add a free-standing block, you need to hold down and hold the Shift key during the process; to remove an erroneously selected fragment - Alt.

• Right-click on the selected element and select the "Stroke" option from the menu that opens.

• In the new window, specify the preferred width and color of the outline.

• In the new generations of Photoshop, the user who is going to draw a logo will have to select a shade in a separate window using the slider and cursor. When finished, click "OK".

• And make sure that only the frame remains of the graphic element - it can be used as an independent design component.

• To get rid of the flickering around the figure, which is unpleasant for the eye, it is enough to select the "Cancel" option in the "Select" menu.

To fill one or more elements, you need to:

• Select them, as described earlier, and select the appropriate option in the left panel.

• Select the appropriate color from the palette on the right.

• And sequentially click the left mouse button on each figure until they are all colored as needed.

• Each component can be repainted in the same way as many times as desired. When finished, to make the elements more aesthetic, it does not hurt to draw a border around them. Before the next step, you can remove the existing selection or leave it as it is - it will not affect further manipulations.

To create an outline around a graphic element, the user must:

• Open the "Layers" menu and select the "Stroke" option in the "Layer Style" nested list.

• Place a checkmark in the "Perform Stroke" checkbox.

• Define the outline color in the right panel.

• And its thickness.

• Excellent! Now it remains to remove the selection from the layers and proceed to the next step.

Important: in a similar way, you can process handmade ones found in printed edition and design elements obtained in other ways - they must be scanned into any convenient format and opened in Photoshop in accordance with the above algorithm.

Combining elements

The easiest way to transfer shapes from separate tabs to the logo canvas that you plan to create in Photoshop is to select them with the mouse pointer and drag. Now you need:

• Using the "Free Transform" option, fit the size of each component to the workpiece.

• At the same time, all previously created elements remain in force.

• Using other features of Photoshop (rotation, deformation, and so on), place the details in the planned order.

Important: While transferring effects in Photoshop shouldn't be a problem, in some cases it may be necessary to first resize the shape before reapplying the transformations.

Creating Text Blocks

To add text to the logo, you should:

• Click on the “T” icon located in the left panel.

• Decide on the font style.

• Height.

• And, less importantly, alignment.

• Type text.

• And drag it by holding the left mouse button to Right place. Most likely, the block will at least slightly not correspond to the required size. To fix the situation, the easiest way is to use the already familiar option "Free deformation".

• It should be noted that in this case the proportions of the inscription as a whole will change - so if the user had to "compress" the text, it will visually become a little higher.

• The inscription can be edited at any time - just double-click on the corresponding text layer in the lower right corner of the Photoshop window.

Very often you want to fit text to a curved line. There are two ways to complete the task. According to the first user:

• Converts the inscription to a bitmap object (Rasterize Text Layer option in the Text menu).

• Using the "Deform" function from the "Transform" nested list, distort the inscription so that it fits into the frame.

The method is not so bad, but the user is guaranteed to violate the proportions of the font; to avoid trouble, you will need:

• Proceed to the creation of the figure, as described earlier.

• Select the "Contour" option for it.

• Draw the path that the text should follow.

• Select the "Create Text" option, move the cursor over the newly created line and, as soon as a curved line appears above it, start typing the text.

• With a high degree of probability, the inscription will be incorrectly deployed or located in the wrong place where it was planned. The user should find and select the Path Selection tool.

• And drag the text to the correct position.

• Each new block can be edited in exactly the same order; perhaps, in order to give the text a more aesthetic appearance, the user will have to add a font to Photoshop - the program contains too few Russian-language options.

Preservation

In the most in general terms the creation of the emblem in the logo is completed. Now we need to save the result. Whatever plans the user builds, be sure to create a PSD file that allows further editing:

• By selecting the "Save As" option from the "File" menu, the owner of the computer.

• Specifies the name of the emblem that I just made in Photoshop and selects the specified format.

• Now it remains to select “Maximum Compatibility” so that the logo opens with equal ease even in older versions of Photoshop.

• The recommended format is PNG.

• To speed up the process - refuse compression, and in order to improve the output quality of the picture - refuse interlacing.

In this case, the logo will be saved on the hard drive with the initial size. A user seeking fine-tuning should:

• Select the "Export As" option from the "File" menu.

• Specify new parameters in the window that appears.

• And click on the "Export All" button, and then specify the save directory.

Important: since the logo was created on a transparent canvas, some elements may not be visible when viewed on substrates of a certain color; To get rid of this feature of the PNG format, you should save the logo as a JPEG/JPG or GIF.

Summing up

To make a logo in Photoshop, you need to prepare the source materials in advance and think over the concept. Next - create a canvas, draw the elements and combine them into a single composition. Upon completion, the user must save the result - in the original PSD format and any of the raster ones, such as PNG.

The development of logos is considered to be the field of activity of professional illustrators and design studios. However, there are cases when it is cheaper, faster and more efficient to create a logo on your own. In this article, we will look at how this can be done using the multifunctional graphic editor Photoshop CS6

Photoshop CS6 is ideal for creating logos thanks to its free drawing and shape editing features, as well as the ability to add ready-made bitmaps. Layered organization of graphics elements allows you to work with large quantity objects on the canvas and quickly edit them.

After installing the program, you can start drawing the logo.

Note: The logo creation procedure shown below is just one of many possible examples. We simply show what and how can be done in Photoshop to solve an existing problem, taking, or rather, creating the simplest possible drawing as a basis. And when we write - move the figure so and so, increase it or reduce it, set such and such a color - this does not mean that you should act in the same way with your drawing. It all depends on preferences and/or requirements.

Stage 1: Setting up the canvas

Before making a logo, let's set the parameters of the working canvas in Photoshop CS6. Choose "File" — "Create". Fill in the fields in the window that opens. In line "Name" coming up with a name for our logo. We give the canvas a square shape with a side of 400 pixels (you can specify larger or smaller values, it all depends on what size the image you create should be). It is better to set the resolution as high as possible - 300 points / centimeter will be optimal. In line "Background content" choose "White". Click OK.

Stage 2: Freeform Drawing

Step 3: Copying the Shape

To quickly copy a layer with a filled outline, select it, on the toolbar, click "Moving" and, with the key pressed Alt, move the figure to the side. We repeat this step one more time. Now we have three identical shapes on three different layers, which were created automatically. The drawn outline can be deleted.

Stage 4: Scaling elements on layers

With the desired layer selected, select from the menu "Editing" — "Transformation" — "Scaling". Holding down a key Shift, reduce the shape by moving the corner point of the frame. If let go Shift, the shape can be scaled out of proportion. In the same way, we reduce another figure.

Note: Transformation can be activated with a keyboard shortcut ctrl+t

By eye or more accurately choosing the optimal shape of the shapes, select the layers with them, right-click in the layers panel and merge all those selected by us. After that, using the already known transformation tool, we increase the figures in proportion to the canvas.

Step 5: Filling the Shape

Now you need to give the layer an individual fill. Right click on the layer and select "Overlay Options". Let's go to boxing "Gradient overlay" and select the type of gradient that fills the shape. In field "Style" put "Radial", set the color extreme points gradient, adjust the scale. Changes are instantly displayed on the canvas. Experiment and settle on an acceptable option.

Stage 6: Adding text

It's time to add your text to the logo. Select a tool from the toolbar "Text". We enter the necessary words, after which we select them and experiment with the font, size and position on the canvas. To move the text, don't forget to activate the tool "Moving".

A text layer is automatically created in the layers panel. For it, you can set the same blending options as for other layers.

So, our logo is ready! It remains to export it in a suitable format. Photoshop allows you to save an image in a large number of extensions, including the most popular PNG, JPEG, PDF, TIFF, TGA and others.

Conclusion

Here we have considered one of the ways self-creation logo. We used free drawing and layered work. With practice and familiarity with other Photoshop features, after a while you will be able to draw logos more beautifully and faster. Who knows, maybe this will become your new business!

Every self-respecting modern company cares about its image, so it creates and subsequently maintains conditions aimed at continuous improvement image, which helps to attract a large number clients.

The most important part of the image is the logo, viewing which the client forms his initial idea of ​​the company. A logo is a unique image, consisting of drawings, textual information, or both of these components.

You can create a company logo and business card using the capabilities of the Adobe Photoshop graphics editor. Creating a simple version is a completely uncomplicated and fun creative process, but true professionals know the secrets of how to make a logo in Photoshop so that it can be used even when printing large posters.

Creating a simple company logo is within the power of anyone who masters the basics of working with the Adobe Photoshop graphics editor and learns the recommendations of real pros on how to create a logo in Photoshop.

Varieties of logos

Before starting to create a logo, it is important to clarify what it should be, what variety it should belong to. Graphic designers distinguish three types of them.

The first is to create a simple variant accompanied by only a specific text information. Most often, the name of the company is taken as a basis and the letters are beautifully drawn. Professionals consider this variety as the easiest to create, but at the same time quite strict. Of course, the inscription must be accompanied by creativity, otherwise it will hardly be possible to attract the attention of consumers.

The second variety is graphic images, drawings, which can be created using specific objects, as well as absolute abstraction. It is only important that the graphic option allows the client to independently understand what activities the organization represented by such a logo will carry out.

The third variety includes mixed logos that successfully combine textual information and graphic image. This view is the most difficult, because it is important not only to connect two graphic elements, but to combine them beautifully. Graphic designers with sufficient practical experience, still prefer the mixed type, since it is he who allows maximum creativity.

The process of creating a simple variant

If an aspiring graphic designer wants to improve his skills with Adobe Photoshop, it is useful for him to study the information on how to make a logo in Photoshop.

Initially, you should start graphics editor Adobe Photoshop, then create a new document. The program will ask you to specify the requirements for this document. The user must specify the width and height of the logo in pixels, as well as the pixel resolution of the graphic object.

Now that the document has been created, you should open the Text tool and use it to write any words using different variants font, choosing the best option.

The finished text cannot just be left alone, it is best to subject it to creative modification. In particular, with the help of various effects, the text can be accompanied by a shadow, additional volume, highlighting. You can also change the size of the letters, their direction, the angle of inclination.

Create graphic element Photoshop is easy too. On the menu bar you can find tools that allow you to easily draw a circle, rectangle, polygon.

If you really want the figure to have unusual shapes, you should find the “Transformation” item in the “Editing” menu, clicking on which additional tools appear that allow you to change the external outlines of the previously selected figure.

After the graphic element has taken the desired shape, you can direct the action to change the style. By clicking on the "Layer Style" menu, a dialog box will open in which the "Shadows" and "Embossments" items are alternately selected, in which various parameters are set at their own discretion. The good news is that the dialog box has a built-in preview option so you can make adjustments right away.

A mixed logo is obtained by superimposing textual information on a graphic image. In the end, it remains only to save the result by choosing the correct extension. Experts recommend using the PNG extension.

Having carried out the creation of a logo at least once with your own hands, it will become absolutely clear how to make logos in Photoshop, so in the future such skills will only be honed, and the level of skill will increase.

Basics of creating a complex logo

Having learned how to create simple variants, the user can continue to improve their practical skills by moving on to creating complex logos, which include animated and vector varieties.

Goals of creating a vector variety

The use of simple shapes, fonts allows you to create a raster logo that will look quite successful on a monitor. It can be embedded on the company's website, print business cards.

However, disappointment can arise as soon as the company wants to use this logo for printing huge posters, calendars, luminous signs. In this case, it is necessary to enlarge the finished image, but on the first attempt to do this, the user will immediately notice a clear loss in quality.

A vector logo is a complex mathematical information about the outlines of an image. Using a vector logo, the image can be enlarged to any size.

In this regard, if you want to become a professional graphic designer, you should know how to draw a logo in Photoshop, accompanying it with a vector image.

Creating an Animated Variety

Depending on the purpose for which the logo is created, the graphic designer can decide which variety to give preference to. In particular, if the logo is planned to be placed in the header of the site, it is best to give preference to an animated variety that can maximize the attention of visitors.

Before you start the animation process, you should create a simple logo, the text of which should be on a separate layer.

By clicking on such a layer, the designer must go to the "Window" menu section, then find the " Working environment", and then click on the item" 3D ". Having done such simple actions correctly, the layer with text information will instantly turn into a 3D object.

Now on the 3D panel that appears, find the layer with text information, click on it to make changes to its properties. In particular, you should change the extrusion depth parameters and uncheck the boxes for the shadow parameters.

On the timeline panel, find and click the "Create Video Timeline" item. After that, all existing layers will be displayed as separate video layers.

Calling the properties of the first layer, select the parameter "Position of the 3D Scene", then start the stopwatch and use the blue pointer to determine the duration of the animation.

Next, on the 3D panel, go to the "Scene" layer, there make changes to the coordinates of the Y axis, setting the full angle parameter (360 degrees). After such an adjustment, you can make sure that the image begins to rotate.

So, the creation of a logo is within the power of everyone who is able to show patience, perseverance, perseverance, and is also focused on a constant creative process. You can become a popular web designer only if you learn how to create logos of various levels of complexity, satisfying the needs of consumers.

Depending on your artistic talents, creating a logo can be something you can do even in your sleep, or it can be something that will give you insomnia. If you are one of those who find it difficult to invent and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the format of the finished file. Your logo may not win any awards, but at least you will have a decent logo that you can put on your website or business card. So let's get started! Steps 1 to 4 are all about brainstorming the logo. Steps 5 to 7 will teach us how to create a logo design, including aspects such as choosing a shape, font, color. And in Step 8 we will learn how to create the final design as a finished file.

Logo Creation Statistics
Before we move on to tips on how to create a logo, we would like to provide some statistics about top brand logos. Here are a few key points you might want to consider as you develop.

Step 1. Finding an idea for your logo
Online logo galleries like Canva.com and LogoFury.com are great places to get inspiration from designers.

Look at the logos of other companies that are similar to yours. Ask yourself what you like and dislike about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style in your own design. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make a few sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in a word, everything related to your company and product / service. Perhaps one of these sketches will become the basis of your logo.

Step 2: Think About Your Target Audience
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly understand who your customers are, what they like, what qualities of your company they appreciate. Finding out is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that you need to answer before creating a logo

Step 3. Stick to the principles and rules of creating logos
To make a logo really effective, you need to follow certain rules. To know detailed information about the principles of creating a logo, you can in the article, below we have selected the most important principles with a brief description.

The logo must be simple A: The simple design of the logo makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved through the originality of the logo, which will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be "for the future" and effective in a few years. For example, famous companies do not create new logo, but only slightly improve it, making it more modern.

The logo must be universal: A quality logo always looks great in any environment and in any form.

Step 4. Draw some sketches of the logo
Sketching is a quick and easy way to get ideas out of your head and onto paper. So after you have collected all the ideas, take paper and pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphic programs such as Illustrator, Photoshop. If they can’t do it, use online logo designers. With their help, you can find the right icon or font for the logo.

Step 5. Choose a Logo Shape
The shape of the logo has a psychological effect on people. With the help of certain forms, you can evoke the right feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose the right logo shape? Look at the picture below from Logowiks and choose the one that suits your business.

Step 6. Decide on a logo color
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative, and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the color of the logo based on the theme of your business. Click on the picture to view it in larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers distinguish you.

Also, don't forget to think about the functional impact of color on things like readability, eye strain, and attention grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and don't use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be subtle complementary colors.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space so that the eyes can remain relaxed.

Useful services for color matching
Finding the right color is not an easy task. Fortunately, there are many online services, which will help you with the selection of colors for the logo.

Kuler.adobe.com
The service from Adobe provides a large library of ready-made color schemes, and also using a special color wheel, you can choose colors that will be combined with the desired color. Detailed video how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but with slightly fewer features. Detailed video how to work with Colorscheme

Step 7. Choose a font for the logo
Font selection is important aspect logo design. The right font can emphasize the dignity of your company, and the wrong one can make the logo unreadable and nullify all your efforts in creating a positive image of the company. At the same time, among the thousands of the most diverse and so attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are some simple tips to help you: Avoid popular fonts Yes, your office suite Microsoft office includes a set of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The same rule applies to popular publicly available fonts. Be timeless If it seems like everyone is suddenly using a particular typeface style (like the ubiquitous Sketch Block these days), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole must stand the test of time. Trends come and go, and what you definitely don't need is to invest a lot of your time and money into a design that will become obsolete almost overnight.

Choose a readable font. Logo text should look great, and even more readable at a small size. Check how the font will be displayed in different sizes. Give Some Space The great jazz trumpeter Miles Davis once said that the notes you don't play are just as important as the ones you play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look “scattered” and incoherent, while too little can make it illegible.

Use font personality. Your logo is the face of your brand. It is number 1 on the list of your company's touch points with society. Therefore, when choosing fonts, think about the nature of your brand and what you want to convey with your font. Is it speed, strength, reliability, affordability or attention to detail? The style and personality of a typeface go a long way in creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.ru
Some fonts on the site are distributed for free, but for using it in commercial purposes you need to buy a license.

Webfont.ru
Catalog of free fonts (there are Cyrillic fonts). There is a search and filter by font families.

Also see a selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to its actual creation. You can do this in 3 ways: - create a logo yourself in a graphics program; — create a logo using an online logo generator; - use an online logo maker tool.

Create a logo yourself
If you choose this method, you will need to decide on a drawing program such as Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Logo design tutorials with Adobe Illustrator:

Adobe Photoshop is the most popular photo and bitmap editing software. Its use ranges from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Logo creation tutorials with Adobe Photoshop:

Create logos with an online logo generator
Online logo generators are a good option if you don't have the skills and knowledge to create logos yourself and don't have enough resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator with Cyrillic support in logos. We have described the process of creating a logo using this service below. Let's just clarify that after creating the logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, letterheads, favicons based on the created logo.

Zillion Designs
This is a simple logo design tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - the picture, color, font. After successful creation logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full various tools and settings so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple but interesting logos. There are also disadvantages - you cannot edit the elements, in addition, the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click "Create a logo".

Enter your logo text and choose a theme. Click "Next".

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change the text, color, icon, font, etc., then click "Edit logo".

Use the color matching infographic to help you choose the right font for your business. Similarly, use the tips for choosing a font. If you're happy with the logo, click Save. Download the logo for free (small size) or for $9.99 full size.

In addition to the logo, you can also create other products. For example, a business card or letterhead.

Keep listening
Once your logo is created, it's important to stay open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them multiple designs or just the one you feel is the strongest. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You have created a great logo. If not, you might need to redesign your logo.

Choose correct format logo files
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both formats. Vector format (PDF, CDR, EPS, SVG) is used for logo editing, as well as for scaling, printing. Raster format (PNG, JPEG) is used for web browsing. For example, to place your logo on the website, social networks, in the caption to e-mail. To work with vectors, programs such as Corel, Adobe Illustrator, Inkscape ( free program), for a raster - Adobe Photoshop, Pint.Net and others.

That's all! I hope our article was helpful. Do not forget to write what tips you have when creating a logo and share a link to the article on social networks.