Marketing plan NL International. How and how much you can earn in NL.

Let's see how and how much you can earn in NL International. We will not delve into complex formulas and calculations, but will try to tell and clearly show the sources of income in an accessible way. NL International and how much they can bring NL managers.

NL International partners have access to THREE sources of income at once:
1) Bonus for Personal Volume (PV)
2) Group Volume Bonus (GO)
3) Mentor Bonus
All THREE sources of income are SUMMER. However, you decide which of them to use - no "obligation"!

Let's take a closer look at the reward for Personal Volume (PV) in NL International:

What is LO in NL? Why is it easy to make money on LO in NL International? How does LO affect the development of your business How much can you earn on LO?
—–

What is LO in NL?

Personal Volume (PV) is the SUM OF ALL purchases made through your ID:
- shopping for yourself
-purchases of customers who indicated your ID at the time of purchase
- as well as purchases by customers on their number of the Customer Card issued by you.

Important:
-All purchases are cumulative
-no obligatory own purchases (they may not be at all)

Why make money on LO in NL International easily?

LO is, first of all, trade. The success of the formation of trade turnover directly depends on the demand for products. With this NL International everything is great. Let's take a look at the range NL Store branded stores and NLStar official website:

Already more than 350 products and every month up to 20 new products!
Products from different product groups:
-household products
- products for the body
- beauty products
- health products
-sports nutrition
-slimming products
-drinks: teas/coffee/fruit drinks
-food
Evaluate the scale of the range yourself: https://nlstar.com/ref/LDjFE9/

What unites all these commodity groups? Most of them are used by most people and every day!
The average monthly budget for a family of 2 people (without children) for these product groups is 8-15 tons. rubles.

NL already has more than 300 stores - you do not need to collect orders - customers themselves go to the store, as in any other and at a convenient time for them!

The highest quality and efficiency of products.

Conclusion: even 2-3 customers who are happy to go to the store are enough to form a significant LO NLStore.

How does LO affect the development of your business?

Agree, it is logical that a light LO provides natural advantages and results:

New partners with a greater desire come into business and receive significant rewards faster (fixed)
-Each of your Partners easily makes a high LO, which means that your GO (Group Volume) is growing!

How much can you earn on LO?

You can see it best in the attached photo.

To receive the first reward 560 rubles. just 35pv is enough (and this is only about 4200 rubles. LO!). Already at 200pv (~24000 rub.) your commissions will exceed 37%!

✅Conclusion: Making money with NL International is easy thanks to the widest and most diverse assortment, ready-made infrastructure (shops/delivery), high percentage of remuneration and product quality.
Significant money can be earned only on LO (without building a team).
Thanks to LO, team building is easier and Group Volume is easier to get.

Let's talk about Group Volume (GO) rewards at NL International:

Group Volume (GO) is your Personal Volume + the sum of the PV of all your partners in the team.
Depending on the size of the GO, you will be charged a different percentage of remuneration:
-500pv (~60000 rub.) = 4%
-1000pv = 7%
-2000pv = 14%
-3000pv = 21%!
With the growth of your team of partners, the Group Volume will grow, and with it the level your income!
It should be noted separately that your income is accrued not from the earnings of your partners, but by the Company itself - everyone works for themselves and does their own business!

Briefly about the NL International Mentor Bonus:

If you have completed the minimum online activity for the past month - LO 70pv or more, then you are eligible to receive the Mentor Bonus.
NL International Mentor Bonus- this is a MONTHLY bonus for each active Partner, attracted by you personally. The bonus amount reaches 1120 rubles. for each active manager.

Thanks to this bonus, you can get significant money already at the start of your business - in the first month of work!

Your partners will also be more interested in developing their business. Consequently, your team will grow rapidly.

Summarize:

Any partner of NL International has every opportunity to take place and receive a significant income. You yourself choose what time to work, how much effort to spend, what sources of income to use ... The company is provided with all conditions for development turnkey business: website, shops, logistics, a huge range of products (certification, manufacturing and storage, implementation and promotion of new trademarks), recruitment and training of personnel, etc.
The essence of your work will be the RECOMMENDATIONS of the Store or Business.

Detailed video on the topic:

NL International not only sells amazing and high-quality products that support good health and contribute to the acquisition of a beautiful, slender body, but also gives its managers the opportunity to receive a car as a gift. For this, the Autobonus program was created, according to which anyone can get a Mercedes from NL International. To date, NL International has given away more than five hundred cars, ranging from class A to class S. And earning your Mercedes is very easy. To do this, you need to fulfill only a few simple conditions, which will be discussed further.

Managers with qualifications from Diamond Star and above will be able to get a Mercedes NL International. Those managers (we are talking about the Russian Federation) who have been in the required qualification for three months and six months for managers from the CIS can enter the Autobonus program. The main condition for obtaining a new car under the Autobonus program is being in the achieved qualification or subsequent growth. But you can't go down. In this case, NL International employees donate a Mercedes from class C (in Ukraine from class A) to class S for free, depending on the level achieved. When qualifying for Diamond Star, Mercedes will be class C and CLA. And to get to this level, you only need to sign three people who can reach the Star qualification.

With a higher qualification, as well as with an increased status, the car will be of a premium class:

• Diamond Tutor 1 - E-class
• Diamond Tutor 2 - GLK-class
• Diamond Tutor 3 - GLS and ML-class
• Diamond Tutor 4 and 5 - S and GL-class

Over the next three years, the company itself will pay for Mercedes in NL International. At the same time, the person who became the owner of the car must be in his qualification or higher during this period. This money is not deducted from his earnings from NL International. Thanks to the Autobonus program, such a gift comes as an addition in the form of a pleasant and tangible bonus to the income received. But after three years, the car will be at the complete disposal of a specialist and he will be able to do whatever he wants with it - keep it, donate it or sell it.

How to get a Mercedes

NL is giving away Mercedes and it's not a joke. Every manager can get a car thanks to Autobonus. First, a person registers on the NL International website and gets to a mentor, who at the initial stages provides him with information support. Then he starts working as a manager and, depending on his activity and success in sales, the specialist begins to receive qualifications. Further, the structural grid of NL International begins to form, consisting of any number of people. For this to be a Diamond Star level, you need to complete at least 10,000pv of group volume per month and have three stars of the first line. And for this you need to sign three people who can reach the Star level. In this case, you need to have a status individual entrepreneur(valid for at least six months). Then the manager in his personal office sees a message that he can participate in the NL International Autobonus program. There he fills out an application and prepares a package required documents, after which he goes to any Mercedes-Benz dealership and chooses a car there. And if a person becomes the owner of a Class C Mercedes, and then improves his qualifications, then later he can exchange his car for a car of a higher class. He can also opt out of the economy class car first, so that when he reaches a new level, he immediately gets a premium class vehicle. In fact, there is nothing difficult. The path leading to a free car of a famous brand under the Autobonus program is simple and fast.

The whole truth about the NL auto bonus: what's the catch?

A free car is often presented as some kind of scam, which is why many people look for pitfalls in such an offer from NL International. But there is no catch in the Autobonus program. Specialists receive Mercedes as an addition to their main income. And such a present is just healthy motivation NL International to maintain the achieved level. The terms of the Autobonus promotion resemble a regular loan or leasing. The car is registered in the name of the person who receives it, and the property is transferred only after NL International repays the full cost within three years. As you can see, the whole scheme is very transparent.

Many are interested in what will happen if a person still loses his qualifications, and whether his car will be taken away in this case. Vehicle are not taken. Just in the month in which the manager reduces the level, he will pay the loan on his own. And then, when he regains his former position, the company again assumes debt obligations and continues to pay for the car. So there are definitely no pitfalls from NL International Autobonus.

Reviews from people who have already received Mercedes from NL

“I first met NL International as a client. And then, having learned that their specialists could receive a Mercedes as a gift, I became interested in such an idea. At first I had doubts about the Autobonus program. And on one forum, I met a senior mentor Dmitry, who has been working at NL International for a long time. He told me all the details and assured me that in NL International there is no trick and no deception. I passed and became a specialist. Now I not only buy products at a discount, but also stopped using public transport. Irina, Novosibirsk

“Many do not believe me when I say that with the help of the NL International business, I not only improved my financial situation, but also became the owner of a brand new Mercedes E-class. And this is not the limit. There are a lot of rumors around our company. But before you believe them, try to become a manager yourself, feeling all the charms and bonuses of such a business. I, too, was once a beginner, and I went through all the stages from the very beginning with some doubt. But having quickly joined this business and faced with rapid success, I advise everyone to try and, thanks to this, become the owner of a beautiful and new car. Ivan, Tver"

“I started selling NL International products in maternity leave. I have tried many of the products and have been very pleased with them. I began to recommend the products to my friends and little by little the business went uphill. And then a message came to my personal account that I can use the Autobonus program and become the owner of a new car. Now for me the network business is personal growth, and tangible gifts, and regular income, and training from the best businessmen. I have never regretted that I began to work as a manager at NL International. Olga, Nizhnekamsk»

NL (NL International), Russian company network business. Formed in 2000 in Novosibirsk. Head Dmitry Khokhlov and company (group of comrades).

NL Company has its own official website and online store.

Dmitry Khokhlov is a person with a good networking background, previously collaborated with by Ipsum and other projects.

Nuance number 1. Niche.

Products for weight loss (cocktails, dry soups), cosmetics, decorative cosmetics, personal hygiene, household chemicals…Main focus: cocktails energy diet to reduce body weight.

In general, as the experience of the Company shows, the niche is very promising.

Nuance number 2. Cheap product at high prices.

The organizers of the NL Company immediately laid down a good "margin" for themselves.

Energy Diet shakes with cheap soy flour are several times more expensive than professional high quality shakes in specialty diet food stores (with all the marketing hype)!

An inexperienced consumer, does he eat these Energy Diet cocktails ???

The cost of the Energy Diet jar, 450 grams, 2200 rubles??? Professional high quality Whey Protein in specialized
stores, costs the same for 1800 grams!!!

For example: Muscletech, Nitro Tech, Premium Lean Muscle Building Whey Isolate, 1800 grams.

Yeees… benefit (per unit of volume) in an ordinary specialized store in 400%!!!

In other words, the price of NL products in 4 times higher than the retail price in branded stores !!!

Nuance number 3. Harmful components in the composition.

The conclusion of experts on the composition of the product suggests that it is similar to a dry mixture of milk with the addition of inorganic vitamins, flavor enhancers and aromatic substances.

These components are practically not absorbed by the human body, including chemical additives. The remaining components are products of plant origin, namely vegetable protein isolates, cheap oils- soy and palm.

In addition, the negative impact on human health lies in the fact that there are violations of the functioning of the liver and digestive system in the case of long-term use of supplements.

Cocktails include cheap synthetic flavors, resulting in more than a dozen flavors.

From the taste of "raspberry" (atmany people smell like this bath soap) to the taste of "peas" ???

Most likely, that is why, in some people, after the first intake of NL cocktails, a gag reflex is sometimes observed ...

A sane person will understand everything, since Yaroslav uses exclusively and exposes some "lies" ...

Another interesting revealing video from sports nutrition specialist Boris Tsatsulin.

A good share of the cost of these cocktails is the pay of the show stars.

This is done in order to shift attention from the composition of the product ...

Although, we understand that show stars have knowledge about the quality of cocktails energy diet not more than ordinary person, they are the same amateurs ... they just, unlike us, are paid very well!

In my very subjective opinion, it is a controversial decision to make Rasul Mirzaev the face of the NL Company brand. Many people remember the famous tragic story Mirzaev and a Moscow student, Ivan Agafonov.

Another "story" is the former participants from "Dom-2".

The guys use the remnants of media fame, our youth, "is being carried out."

Of course, none of them have an education in nutrition, but there is fame, which, as you know, is for sale ...

Nuance number 5. Censorship.

Reviews about energy diet The official website is heavily censored. All negative reviews are not allowed to be published and are deleted by the site moderators.
Producers spend advertising campaign, which imposes a miraculous effect on the buyer.

Nuance number 6. Ponty.

“Joined the NL Company, take out a loan, buy a mink coat. Tell everyone that you earned in the NL!”

Such instruction was heard by the girls in the NL office in Barnaul. As they say: “Pont is half the battle!”

The retail difference from distributors who have not made the minimum personal volume is also returned. And this, of course, is a plus for sellers (although selling a product at many times inflated prices is not for everyone).

Nuance number 11. Pricing.

1 point corresponds 120 rubles in price. That is, products worth 1200 rubles carry about 10 points. For example, a can of Energy Diet cocktail costs 2,200 rubles and "carries" 18 points.

Bonus payments are made at a price 35 rubles for 1 point!???

Note: one point costs 120 rubles in the price of the product and 35 rubles in payments, a difference of 300%, tin!

marketing-plan NL, 1 block

marketing-plan NL, block 2

Marketing trick. All advanced networkers know that the main turnover is in the depths.

So, if we look at the percentage of payments for the 2nd block of the NL Company's marketing plan, we will see that it decreases significantly to deeper levels, where the turnover is greater! For example, from the 1st level 8%, and from the 6th already 2%, from the 7th and further 0% ...

"Underwater rock": growing lateral volume.

marketing-plan NL, block 3

"Underwater rock": the leader needs to control from the 3rd block, two leader levels in depth!

.

Nuance number 12. Be more significant than it really is.

"Fat Bonuses" often shown by NL leaders on the Internet in personal account(back office), often turn out to be the sum of bonuses, his personal and all bonuses of distributors of his structure, who have not yet issued an IP. Like this!

In other words, while the distributor has not issued an IP, his bonus is included in the statement of the first higher leader who is registered as an IP. Many often use this, misleading their interlocutors!Yes-ah-ah, “pont is half the battle!”

Nuance number 13. Work through social networks.

In the NL Company, in separate branches, good system promotion of products through social networks.

When registering, each distributor is given a referral link, through which his friends can go to “like his website” and buy products at a retail price. Retail earnings are received by the distributor.

That is why, in social networks, there is a lot of “inflated” excitement around very mediocre, many times overpriced Energy Diet cocktails. Everyone wants to earn retail! Therefore, as a rule, they "embellish" the effectiveness of the use of products.

This system is attractive to young people, so, on this point, not bad.But, to sell products to my friends at repeatedly inflated prices, for me personally, this is not ...

Under this program, a major leader who performs certain qualification requirements, can lease (loan) a car at the expense of NL Company.

Moreover, NL Company is corporate client Mercedes, but at many presentations, naive simpletons are told that they are partners

How to explain it better. For example, if you sometimes go to Lenta and make purchases there, then you are not a Lenta partner, you are a Lenta customer! And this, as they say in Odessa, is a big difference!

In my subjective opinion, this program is not a plus for 99.9% of regular NL distributors. Yes, and these programs have "pitfalls". This idea, I have already voiced.

And about the autoprogram.

A targeted campaign is underway on social networks to “fake” the generosity of the auto bonus. “Winners” pee @ t with boiling water, telling, splashing with saliva, “how cool it is when they give you a car” (watch the videos, you will have fun).

As the NL majors say: “The most difficult thing is to choose the color of the Mercedes that the NL Company will“ give you ”. Yes, "pont is half the battle." All this, of course,

Remember once and for all: the car itself Company NL don't give to anyone! The car is personally borrowed distributor of the NL Company and is responsible for the loan payments within 3 years!

Company NL can only compensate (in whole or in part) for payments on the loan, subject to certain qualifications in this particular month. Did not qualify - pay yourself. Many leaders got into loans for expensive Mercedes, and the qualifications of some of these leaders began to “fall down”. Which exit?

They found a way out - it is necessary to lie even more in order to compensate for the outflow of distributors who were disappointed and left the NL Company by attracting "newcomers" (who are promised a Mercedes). In reality, 99.99% of these distributors will never complete the NL auto program! It's simple in action. They are simply untwisted for a monthly purchase of 8,000 rubles.

The reverse side of the auto bonus. In June 2018, I went to Yekaterinburg. They told one very sad story about one very active guy in the NL.

The story is like this. The guy worked actively in the NL Company, went to the qualification, with which you can take a credit Mercedes. Get into this loan. At the beginning, he was well promoted ... Then, the qualifications fell, the NL Company, under the terms of the auto bonus, stopped paying his loan. He was late on his payments as the personal bonus dropped. From the car dealership went fines, penalties, the car was arrested ... In general, the guy is selling the apartment in which he lived! Complete depression!

H about NL already from DOM-2 « Subscribers are ready to donate money for a new suit to Alexander Gobozov.” Don't get me wrong, behind the events in DOM-2, unlike life network companies I don't follow. The information just "popped up" in the news feed.

This is a former member of DOM-2, which I mentioned at the beginning of the article. By now, he is already again, as it were, an “acting” participant, and the couple broke up ...

A few years ago, the guy joined the NL. Since he is a media personality, he quickly qualified (due to fans who were not very advanced in the network business) and took a Mercedes on credit thanks to NL.

But something seems to have gone wrong. The NL Company's conditions for retaining qualifications do not suit the campaign. Well, it's business as usual! If you slipped from qualifications, pay for the loan yourself. So the fans of the guy from House-2 noticed that in all the photos he is in the same dark blue suit. We decided that the guy with finances is tight, we need to help 😀

Nuance number 15. Let's compare the "invested effort / return."

The “old” Argo marketing plan and that, more profitable than NL marketing

Recording of the webinar of the marketer of Argo Company, Andrey Krupin: Comparison of marketing plans of Argo Company and NL.

It should be noted that Andrey Krupin, "on the figures" proved that in the Argo Company the payments according to the marketing plan are significantly higher than in the NL Company! And this, even with the "old" marketing plan of the Argo Company!

Conclusion: strongly "inflated" prices for NL Company products; medium quality products at expensive prices; bad marketing plan...

Where is the catch ... tell me?

Of course, the NL Company will be able to “pull up” its certain part of the population. As a rule, these are young people and overweight housewives. The NL has proven certain technologies to involve them in the network. This part of the population, as a rule, wants to believe in a miracle, and is not accustomed to "turn on the head"!They, for example, sincerely believe that Olga Buzova, a good singer

But, build these people in the NL long term profitable business, it's like "finding your love" on the TV project "DOM-2"!

You already know that Nl International is a network company. The company is glad to each new client, but its employees and partners are also important for any company.

For any business, it is important to promote what needs to be realized and for what to make a profit. Without this, you can’t make money, whether it’s selling your knowledge and skills or products. Network companies promote products not only through personal sites, but also thanks to their managers.

success and strengths companies are in successful marketing and thoughtful solutions of professionals.

What are they paying for

Marketing plan in the usual sense is part of the company's strategy, it is step-by-step instruction, which allows you to clearly understand what you should start from today and what you need to come to.

In ordinary organizations, in ordinary work, planning is carried out by a special department, the analysis of the work is strict and thorough. It is impossible to fully see the contribution of each person to the work. Profit is not divided in direct proportion to the efforts invested, but depends on the position, immediate supervisor, and the desire of the employer.

None of this is in the marketing plan of nl international.

Let's see what principles the work is based on:

1. receiving ready business systems (franchises) for the development of your business;
2. personal interest and responsibility;
3. your approach to work: choosing how you want to do business with the support of the company;
4. the opportunity to earn not only from daily efforts at the end of the month, but to receive passive income for a long time;
5. increase in income in proportion to the forces invested in the work;
6. the ability to convert bonuses into explicit profit (money, products, car).
7. reassessment of values ​​that allows you to live better, use eco-products (biological products for linen and dishes), take care of the health of loved ones (energy diet complex, energy slim, green flush).

First payments

Conventionally, the nl international business plan consists of the following steps: start - growth - expansion - strengthening - stability. Already at the first stage, the manager gets the opportunity to develop without own investments. In many respects this is the merit of the mentor. From how accessible, open and honest he will tell the newcomer about the NL, it will be so much easier for both of them to work. You can watch the video of Petr Chubarov about the specifics of the business and the marketing plan:

At the next stage, the newcomer becomes a manager with various categories. Income is summed up from personal volume + group volume + bonuses for the appearance of "stars" in the structure. Therefore, it is always beneficial for a mentor to work with beginners honestly.

By the third step, you reach the status of a diamond tutor, "diamond tutor". Your task is to attract employees, grow the team, train the team and help them move forward. When promoting new generation products, you need to use them yourself and understand their value.

"Strengthening" speaks for itself - one-time activity is not a guarantee of success, monthly work is needed. The last step is so attractive that it is worth striving to reach it. What bonus is shared between its participants - network business professionals: 1% of all income from the sale of NL International eco-products.

What is Nl International marketing plan plain language :

• registering;
• learning and developing;
• attract customers and maintain a customer base;
• invite managers, train and support;
• you study further: the higher you go, the more skills and abilities you need to develop in yourself.

Two types of income: personal volume and group

NL International declares (shows) a monthly growth in turnover. But some grow, while others hardly even reach the first star! What goes wrong and why do managers in the same company have different incomes? It's all about personal interest, the desire to learn, a serious approach and responsibility for your decision.

NL International has two reward systems:

1. for personal volume;
2. for group achievement.

Personal volume is personal purchases from which bonuses are accrued at the start according to the IDC system, immediately after registration and ordering from 35 pi.

Group - for the entire turnover of your structure.

In addition, 3 accounts are displayed in your personal account:

• delta account according to the IDC system;
• monetary;
• final gift bonuses.

Delta: for personal purchases and sales, for online customer orders. They are credited immediately, after registration and placing an order from 35 pi.

The corporation has its own system for transferring bonuses from a delta account to a cash one. All calculations are made automatically, there are no errors.

Gift: for every 200 pi you get 3500 rubles, which you can spend on products.

The business is built in such a way that, without having "extra" money, warehouses, you get the first funds for the purchase already at the entrance to the system. Activate the contract and earn!

The corporation operates on the principle of making a profit from the group volume. As you can see from the definition, this is the income that is made up of the profits of the people you subscribe. In the company they are called "first line". From the moment you have the "first line", you receive % of the income from the turnover of your team.

you've made purchases of 70 PV, the minimum sellable threshold for group turnover rewards. The system automatically multiplies them by a factor of 0.4, and then by 35 rubles, it turns out - 980 rubles. Any sales above the minimum are calculated differently. If you have made more than 70 PV, the coefficient for "excess profit" is 0.8. Example for 100 pi vee:

70 PV=980 rub.
100-70= 30PV
30 x 0.8 = 24 c.u.
24 x 35 = 840 rubles
Total: 980 + 840 \u003d 1820 rubles.

The structure at NL International is mobile, qualifications vary from "manager" to nlstar. Depending on how the "stars" appear in your group, the class increases, and with it the fee. The more actively you work on the marketing plan, the better the structure is organized, the faster your profit grows.

IDC system

IDC - payment system in nl store.

The material side of Nl International is well structured and based on a marketing plan. It is clearly shown in the pictures. For easy understanding, think of IDC as levels in computer game. Passed one level, received a bonus, passed the second - the next gift is ready for you.

1. Signing a contract with the company and the first money in the account when creating a minimum turnover.

2. As soon as you have made a full activation, the nl marketing plan begins to operate and, according to the rules, you are immediately credited with money for the marketing plan. Even with a minimum turnover without the involvement of managers, you will receive real money on the delta account. And if you have managers, the check will be higher and after a month of sales, a larger check is automatically generated in your personal account.

3. Activity+. If you are on your wave and sales are up, then the numbers quickly go beyond 70PV, increasing your income.

4. Tempting level - 200 PV bonus. Having organized a turnover of 200 PV for the first time, you will receive a gift certificate for 87 USD, which are credited to your account at the end of the month. It turns out that next month they can pay for products, if in simple terms - you get goods for free!

If within 3 months you manage to work on 200 PV, all unused delta goes to the cash account.

5. By gathering a team of energetic, positive people who have signed a contract with NL-International and put together a business plan, you begin to profit not only from your sales, but also from the sales of each person.

There is nothing complicated about the structure. Enough desire and registration. And we will help you understand the system, tell you about the nuances of the marketing plan, and teach you how to work with Nl International products.

To complete the task, I need the total turnover of my group of managers (for the calendar month (August)) to be more than 1,150,000 RUR. To do this, I need to find or develop three leading partners in my group, the sales volume of my own groups, each will be no less than 350,000 RUR, and my personal turnover will be no less than 120,000 RUR.

Termination Criteria

Qualification is determined by the Sales volume and the structure of the group of managers for whom I am a mentor.

The goal is completed if in the Report (Statement) in my personal account of the business part of the NL international website:

column "Qualification" contains: ME>DS

Personal Resources

1. A sufficient number of acquaintances, ( potential clients and partners) 2. Skills for presenting business and product in person at a meeting. 3. Internet technologies are outlined: A. to expand the sales funnel; / B. to automate the process of registration and training of new partners. 4. Appearance and charisma to create your own expert image. 5. The concept and sequence of training has been developed (it is necessary to personalize and refine - there are materials)

Green Goal

Achieving the goal is up to me. The peculiarity of public opinion is determined by the stereotypes of the perception of "Network Marketing"