Hello! Today I want to tell you a little about what web banners are, what they are for, as well as what sizes a banner can be, its main functions and characteristics. By the way, this simple banner-picture, at the top of the article, I drew myself in Photoshop, in 10 minutes, using brushes and a gradient.

What is a banner, I think everyone knows. If someone does not know, then a banner is a graphic image (picture) bearing promotional character. Banners are often used for advertising purposes, they are placed on the site to attract new customers. By clicking on this advertisement there is a transition to the web page of the customer who ordered the service.

Web banners are much more effective than the ones you see in newspapers, or billboards on the street, or flyers handed out near the subway. Why? Because the web banner has a specific address, you just need to click once with the mouse button and you will find yourself on the advertiser's resource.

Every day, looking through this or that site, you can see banners that represent some kind of advertising information. Banners can be any size, horizontal or vertical, different forms and flowers.

Banner sizes:

Usually banners are used in GIF, JPEG or Flash format. Images of such formats can be either static or animated. JPEG and GIF pictures can be easily made in Photoshop. Flash or Java banners are good because they use vector graphics, they look much more solid than regular images, they weigh little, and besides, a Flash banner cannot be stolen and used for your own purposes. But sometimes the effectiveness of such a banner can be annoying if you overdo it with graphics or add sound effects.

Now let's talk about standards, that is, banner sizes. Of course, you can do anything, but I will write the most popular ones, these are: 480x60, 400x40, 336x280, 300x250, 250x250, 240x240, 234x60, 120x60, 125x125, 728x90, 160x600, 100x100, 120x3080, 0. But this is just a small part. All banners are specified in pixels.

What are the main functions of a banner?

• The very first and main function is to draw attention to yourself.

• Interest the user. That is, to arouse interest in the advertised product or some service.

• Intrigue. For example, with such a text “Click and find out how to get $100” 🙂

• Engage in action. Let's make a colorful flash banner, when you hover over it, various effects will appear.

banner weight. That is, the size of the picture in bytes (or kilobytes). There are no special frames here, but everyone is trying to keep the weight small. Since with a large weight, the page loads very slowly and the visitor will most likely leave the site without even looking at the information he needs.

Animated banners are very popular on the Internet. Probably you yourself have noticed that the animation on the site always catches the eye than ordinary static pictures? But this should not be overdone. Many visitors complain about such banners.

Agree, you, too, at least once, but experienced dissatisfaction or even anger at a banner the size of half a monitor that suddenly appeared on the screen, which flashes in bright colors and does not allow you to read the information on the page until you remove it. And after this, I think it is unlikely that there will be a desire to visit this resource again.

Finding a balance in combination with quality and light weight requires certain knowledge, experience and talent. Instead of distracting and irritating the visitor with the constant blinking of an advertising banner, it is easier to captivate him with a beautiful animated cartoon using minimal text. Where a brief description of the company's services or product is advertised.

There are banners that offer to first play a small mini-game or perform some action before going to the advertiser's site. Such banners are quite difficult to manufacture. They are performed using Flash and Java programs by programmers and designers.

What parts does the banner consist of?

• Of course, the name and slogan.

• Picture, illustration showing the essence of this advertising banner.

• Corporate colors that are used on the advertised site.

• Text (e.g. address, phone number).

• Additional text or announcement.

It is necessary to take into account where the banners with advertising will be located and their number. It is best if the banners match the theme of the site. If the site is about cars, then there may be such banners: “where to buy tires”, or “discount on auto parts”, but in no way “we will teach you how to fish”.

The location of the banner also plays an important role. On the banner, which is placed on the main page, at the top or side, users most often pay attention. Of course, each banner contains a hyperlink to the customer's resource inside.

Banner design depends on the subject of the advertised resource. If the site is entertaining, then, accordingly, the banner will be in bright colors with attractive text. Various reputable companies, on the contrary, use soft, neutral tones and pay great attention to textual information.

BannerBoo is a service for creating HTML5 and AMP HTML banners online. Convenient, fast, without programming knowledge. All banners are stored in our cloud storage and can be changed at any time. You can export banners to PNG, JPG, animated GIFs, as well as download ready-made ZIP archives. Just try it - it's easy and fast!

How it works?

Who uses the banner maker?

BannerBoo is a great tool for creating animated HTML5 banners that display on any device (tablets, smartphones, etc.) You don't need to know how to code or be an animator - just follow the prompts, choose from ready-made templates and create your banners quickly and effortlessly efforts. For professionals, we have also provided advanced settings and features.

Is it possible to download BannerBoo?

The banner can be downloaded as PNG or JPEG. You can also download a ZIP archive and generate a GIF. These features are available in the paid plan. Read more about tariffs on the "Tariff plans" page.

What is a responsive banner?

Responsive banners automatically adjust to the width of the block/website they are in. They will always display correctly and proportionately

Responsiveness can be activated for any banner made in BannerBoo - you just need to check the box.

Advertising is a necessary thing for any site. Only the cost of advertising tools is higher than the income from it. That's when many begin to be wiser in order to save at least a little. For such "tricky" we will tell you how to make a banner.

What are banners

A banner on the Internet is a rectangular advertising image with static or dynamic (animated) content. A banner can include both text and graphics. The banner, as a rule, is provided with a link that is activated after clicking on it with the mouse button.

Modern growth in the effectiveness of banner advertising is associated with the use of contextual targeting. At the same time, only those goods and services that are “consonant” with the theme of the resource are advertised on the site’s banners:

It would be nice to know how you can make a banner for the site. But first you need to understand the existing types of banners. There are the following types:

• Static banners - consist of a static image. They are pictures in JPEG or PNG format. They are characterized by low weight, which does not affect the page loading speed.
• Animated banners - animations created using GIF. Consists of several pictures replacing each other with a given frequency. The weight of a banner depends on the number of images used in it.
• Flash - in such a banner, the animation is based on Flash. It can respond to user actions.

Interactive content can be presented in the form of a game or questionnaire with the addition of sound. Drawings for animation are created using vector graphics.

There are many different banner sizes for the site. But the most popular ones are:

• 88 by 31 pixels;
• 120 by 60 pixels;
• 120 by 90 pixels;
• 120 by 240 pixels;
• 125 by 125 pixels;
• 120 by 600 pixels;
• 160 by 600 pixels;
• 180 by 150 pixels;
• 234 by 60 pixels;
• 240 by 400 pixels;
• 250 by 250 pixels;
• 300 by 600 pixels;
• 300 by 250 pixels;
• 336 by 280 pixels;
• 150 by 150 pixels;
• 468 by 60 pixels;
• 728 by 90 pixels.

Signs of an effective banner ad

The effectiveness of an advertising banner placed on the site depends not only on the popularity of the site. To a greater extent, its effectiveness depends on the level of implementation of the advertisement itself. A high-quality banner must meet several basic criteria:

• Attract the user's attention - but this does not mean that the banner should be too bright and blinking. Such advertising will irritate the visitor, not attention. The content of the banner should unobtrusively "hint" the user about its presence. Therefore, when selecting an image and text for it, the psychological factor should always be taken into account;
• Arouse interest - banners for the site should arouse the user's interest in the object of advertising. A product or service must be presented not only with taste, but also in an original way. The use of light wit and humor is encouraged:

• The incentive to click on the banner link is achieved due to the effect of some mystery and understatement,
  embedded in the banner content.
• The motivation to order a service or purchase - first of all, depends on the content of banner advertising. It should show the most the best sides object of advertising or the benefit that the user can receive from its acquisition.
• If the banner is intended to increase brand awareness and increase its image, then the advertising content should inspire a sense of trust in the consumer. But do not cause negative associations.

Patterns that should be considered before placing a banner on the site:

• The larger the banner, the higher the probability of a user clicking on it. The most effective size is considered to be 240 by 400 pixels;
• Banner ads placed at the top (in the header) have the greatest effect. It can also be placed on the side or bottom of the page, but the efficiency here is somewhat lower;
• Animated banners are able to quickly attract the user's attention - the human eye intuitively reacts to movement.

Creation and placement of an advertising banner

Before you insert a banner on the site, you need to decide on the location of its placement. In this case, you need to take into account the size of the banner and the available free space on the pages. Having decided on the location of the ad unit, you can insert the banner code into the html page.

The code of most banners matches the template:

• a href="/link to the advertiser's site" - the address of the resource to which the user clicks on the banner;
• title="title" – the text displayed in the tooltip when hovering over the banner area;
• target="_blank" - sets the rules for displaying the advertiser's site after clicking on the banner link ("_blank" - opens in a new window);
• - prohibits search engines from processing this link;
• img src="https://www.website/wp-content/uploads/image path" - sets the path to the image displayed in the banner;
• alt="alternative text" - the text that will be displayed in the banner if its image is not loaded.

But it is not necessary to develop a banner yourself. To do this, you can use special online generators. To generate a banner code on such a service, you need to fill in several fields and click on the button:

Or you can order the creation of a banner in a professional studio. Then it will cost more ... Here are the approximate prices:

• Development of a regular GIF banner - from $25;
• Creating a banner based on Flash - $70-150;
• Resize - about 50% of its original price.

But if you're a little smarter, you can create a simple banner yourself. Here's what happens after ten minutes of manipulating the html code and image in Coreldraw :

Banner code:

If you tinker with the code a little more and add a couple of event handlers, you will get a banner with a changing picture. The image in the banner changes when you hover over it with the cursor.

Here's what happened:

Example code:

Create animated and video banners

Let's take an example of how to make an animated banner using the Ulead GIF Animator program.

From the File menu, select Animation Wizard. In the window that appears, set the size of the future banner. In the next step, we load the prepared images:

Then the speed of changing pictures in the animation is set. In a small window, this speed is demonstrated by changing numbers.

Banners are advertisements shown on a web page. They can be either static or animated, and of course they have different sizes. Crello includes 4 types of banners: vertical, medium rectangle, large rectangle and horizontal.

The banner is a powerful digital marketing tool, they are the second largest segment after search advertising. Internet users often use Google Adwords, Google Display Network, Yandex Advertising Network and Bing Display Advertising for their own marketing purposes. The main role of any banner ad is to attract customers and showcase what is on offer. This is why companies try to create amazing media advertising and use Google Adwords and Google Display Network effectively. Best of all, you can make your own ads, as Crello has all the features you need to create great banners.

How to create a banner: the concept of a banner + the relevance of banner advertising + 4 ways to create an ad unit + 3 tips for beginners in this matter.

You are most likely already familiar with all kinds of advertisements and know what they are for. Advertising promotion of goods and services on the Internet has gained great popularity today, and this, in turn, has led to the emergence of many new ways to present your product to the buyer.

But, despite all the new trends, one of the most selling types of online promotion is still banner advertising. In this article, we will tell you how to create a banner, and whether special knowledge is needed for this.

What is a banner: relevance and general concepts

It is unlikely that today you can meet a person who would have heard the concept of "banner" for the first time. And all because the first blocks of banner ads appeared 14 years ago and have since become more and more popular.

Despite the fact that for many years network users have been trying to create more and more new ways to block banner ads, numerous studies in this area still claim that banners have been and remain among the most popular and sold.

The diagram below confirms this:

So what is a banner? How do experts interpret this concept?

Banner in translation from English means a banner. But, if we talk about a specific term, then a banner is ad block, presented in the form graphic image or an animated picture that aims to attract potential consumers goods and services.

The banner contains not only an image, but also a hyperlink, when clicked, the visitor goes to the advertiser's resource. Today's technologies involve following a link not only by clicking on it, but also by simply hovering over it with the mouse cursor.

Most often, banners are used in the form of logos to attract the attention of potential buyers.

There are many classifications of banners, but we will consider only the most basic ones.

And now let's move on to the main issue - creating a banner. Many believe that this requires special knowledge or at least material investments. We will consider all the ways that are available to each of us.

4 ways to create a banner

Whether you're looking to promote your own website or plan to become a professional custom banner maker, we'll show you 4 basic ways to help you create a banner.

Which one you choose will depend on your end goal.

Option 1. Create a banner using the services of professionals.

If you are interested in how to create a banner for advertising and at the same time have the provided capital for an advertising company, then this method is for you.

This option is the simplest, since you only need to find a suitable organization or person who is engaged in the creation of such objects and place an order with them. But, on the other hand, this method is the most expensive, which is quite logical. If you don't put in any effort, you have to pay for necessary work.

Finding such an agency online is not difficult. There are many small companies that are ready to create your banner in as soon as possible.

Here are a few examples for you:

• http://beflystudio.com/razrabotka-bannerov.html
• http://www.alexfill-design.ru/razrabotka_i_sozdanie_bannerov_flash_i_gif.htm
• https://tolkunov.com

But not only on such resources, you can agree to create a banner. You can also use the services of freelancers by looking for such on specialized sites.

The most famous of them are the following:

• https://www.weblancer.net/freelancers/bannery-8
• https://www.fl.ru/freelancers/dizajner-bannerov-design
• http://freelance.youdo.com/design/banners

Concerning pricing policy, then it will differ depending on which ad unit you need to create. If we are talking about an ordinary static banner, then its cost will be from 500 rubles. When you plan to order a set of 5 animated banners, get ready to pay up to 5 thousand rubles.

Option 2. Create a banner using a graphic editor.

Having considered the simplest, but costly way to create a banner on the site, let's move on to the most inexpensive, but difficult option.

In principle, anyone can create the necessary advertisement in a graphic editor, but the complexity of this method is that you need to start work from scratch. Moreover, if you do not know how to use the editor, then first you need to get necessary knowledge in this area, and then get to work.

True, today this is not a problem, just look at a couple of lessons on You Tube, and you can already become a skilled user of one of the editors. But which editor should you choose?

Asking such a question, most often you can hear the same answer - in order to create a banner, it is best to use Photoshop.

Yes, indeed, this graphic editor is very versatile, but it has a lot of tools that you can deal with for years. Therefore, we advise you to create an advertisement in the editor that seems most convenient for you to work with.

• photoshop- as already mentioned, such a program requires a professional approach, so if you want to learn how to use it or already have some skills, then you can safely try to create a banner in Photoshop. For convenience, you can use the online version of the editor: https://online-fotoshop.ru
• paint.net (http://paintnet.ru) is an easy-to-use, but functional graphics editor that resembles Photoshop with its capabilities. It is the prototype of the standard Paint, just as easy for beginners, but at the same time very advanced.
• GIMP (http://gimp.ru) is another very good and simple graphic editor that allows you to create a banner and web site design. Works on the most popular operating systems.

The scheme of work with each of the editors is almost the same, and all of them are not difficult to use, so this option is very suitable for a beginner.

Consider the principle of action on the example of working with Photoshop:

Option 3. You can create a banner using special programs.

This method is another method of how to create a banner without any extra effort, and even more so without spending money.

Programs designed to create an ad block are in many ways superior to graphic editor because they have many advantages.

They should include:

• Ease of use - the programs allow beginners to easily and free of charge create a bright and selling banner.
• Multifunctionality - such services have many tools for supplementing banners with various special effects. In addition, most of them already have a large number of templates, which allows you to quickly decide on appearance banner advertising.
• Russian-language interface - many programs use English as the main language, but almost all of them allow you to change it to Russian.

The main advantage of programs for creating banners, of course, is their ease of use. In order to create a banner in one of these programs, no serious knowledge is required. In addition, there are a lot of such sites today, which allows you to choose any of them at your discretion.

Let's analyze some of the most famous services:

1. EasyBanner is a multifunctional and easy-to-use site that allows you to create both a regular and an animated banner. Here you can select the desired image, work on effects, insert text. The biggest resource advantage in in large numbers ready-made templates that greatly simplify the task.
2. Sothink SWF Easy- a program that allows you not only to create a standard banner, but also to design a professional animated block with bright elements. At the same time, the resource is designed for use by beginners, since all actions can be performed by referring to small tips. The interface of the program is easy to use, besides, there is also a large selection of templates and images.
3. Atani- a multifunctional program that will compete even with professional services. Here you can create static and dynamic banners using images in a variety of formats.

Using each of these programs is not difficult.

The algorithm of actions is as follows:

Now you have created your banner and you can start promoting your brand or product.

Option 4. Create a banner using the online banner maker.

And the last way out of the 4 presented is the option of creating using online constructors. This method is the most versatile and simple.

Even compared to banner creation programs, using the banner designer is even easier. This is explained by the fact that in order to form a promotion tool, you do not need to install or disassemble anything. In addition, such web services have no less functionality, are most often free and, like programs, have a Russian-language interface.

The main thing is to choose the most optimal of the designers for your situation in order to be able to create a high-quality and salable banner.

Let's analyze some popular resources.

No. 1. Banner Fans.

http://bannerfans.com/banner_maker.php

To the main advantages this service include its simplicity and versatility, as well as support for many languages. As soon as you follow the link to this builder, the interface language will be English, but you can change it in the upper right corner.

You will have a banner layout in front of you, which you can change to your taste by selecting the necessary elements, background and applying the template. If in the end you don't like something, then you can change your banner. At the bottom of the page, after creating the product, you can get a code in order to insert a banner on the site.

This resource is free, but has several disadvantages:

• Firstly, the Russian language, into which the translation is carried out on the site, is very far from ideal.
• Secondly, it is not always possible to print the text in Russian; it does not read many signs.

Therefore, it is best to try to create a banner using this constructor only on English language.

No. 2. Bannerovich.

A very easy-to-use online banner maker that allows you to create a banner in two ways:

A noticeable disadvantage of this editor is the lack of templates, but there is a large selection of images and backgrounds. In addition, the service is Russian-speaking and free.

No. 3. Canva.

https://www.canva.com/ru_ru/

One of the most popular and easy-to-use banner creation services. The service is free, but you have to pay to expand the number of tools. You can buy a period of use lasting one month, or you can purchase such a right immediately for a year.

The resource is very functional, it allows you to choose a wide variety of layouts and ad block templates for different needs. Here you can also select the desired background, write text and insert an additional element.

First, to work on this site, you will have to register, after which you can proceed with registration.

So, we have analyzed the 4 most popular ways to create a banner on your own or with the help of webmasters. Finally, I would like to add a few words about how to make your advertising product more competitive in the market.

The concept of "the right banner" suggests that it will become a good tool for advertising and promotion, thereby attracting many potential consumers.

Such banners do not bring the desired visitors or additional income. They are more likely to annoy the audience, which is unlikely to want to return to your site after that.

The banner should carry the necessary information and be memorable.

In continuation of the speech about too colorful and bright advertisements, we recall that the main objective banner advertising is to be remembered by a potential buyer or make him think that by clicking on the link, he can get important information.

Place banners on sites based on target audience.

Often big role It is not the design of banner advertising itself that plays the role, but the portrait of the audience to which it is addressed.

You must clearly understand who you are directing your advertising to and design it accordingly.

We dealt not only with the main question of how to create a banner, but also gave many ways how exactly this can be done, with the help of which program or resource.