Stephen Covey Jr., Rebecca Merrill

Trust speed. The one that changes everything

translators R. Piskotina, M. Ilyin

Technical editor N. Lisitsyna

Corrector E. Chudinova

Computer layout M. Potashkin

Copyright © 2006 CoveyLink, LLC.

© Edition in Russian, translation, design. Alpina Publisher LLC, 2013

All rights reserved. No part of the electronic copy of this book may be reproduced in any form or by any means, including posting on the Internet and in corporate networks, for private and public use, without the written permission of the copyright owner.

To my wife Jeri for her unwavering courage, incredible kindness and great trust

Foreword

How can a father who “extols” his own son, and even more so in a book on trust, count on trust?

But think about this. After Stephen was entrusted with the role CEO my company, the Covey Leadership Center, almost doubled its sales in three years and saw a 1,200% increase in profits. During this period, the company opened branches in 40 countries, and the shareholder value increased from $ 2.4 million to $ 160 million - this is how the company was valued at the time of the merger of Covey Leadership Center with Franklin Quest organized by Stephen and the eventual creation of FranklinCovey.

What is the secret of the success of the company under the leadership of Stephen? In one word, it is trust. Both Stephen's character and his professionalism inspired confidence. In turn, he trusted people. The synergistic effect of combining these two vectors of trust - people's trust in him and his trust in them - unleashed a potential for efficiency that he had not even suspected in himself before. And almost everyone who had the opportunity to observe this process considered this transformation to be the most outstanding, exciting and inspiring experience in their entire career in business.

By the way, Steven is the same "green and clean" seven-year-old son that I talked about in the book "The 7 Habits of Highly Effective People." I think you will be interested (as it was for me) to read that story from his point of view. From my point of view, the process of learning how to keep the lawn in the yard “green and clean” set Stephen a standard of excellence that he would carry throughout his life. This is reflected in the way he has transformed the company, in the number of successful training and consulting projects he has undertaken, and in the way he has created this book. And in everything, no matter what he undertakes.

Why I love this book

There are three reasons why I believe this book will become a classic. Firstly, it "cuts down to the root." Secondly, it is a deep, useful and comprehensive study. Thirdly, it inspires hope. Let me address all three reasons in order.

First. This book cuts to the core. Henry David Thoreau taught, "For every thousand people who pluck the leaves from the trees of evil, there is one who cuts them down at the root." You can easily see how important it is to "cut down" in other areas as well. Compare, for example, the prevention of diseases with treatment, the prevention of crime with the tightening of the law. The book will show this through the example of a business that, instead of adapting, focuses on optimization through character development, transparent motivation and the highest competence in achieving sustainable outstanding results.

Ironically, agreements like the Sarbanes-Oxley Act erroneously interpret trust as a "subtle matter." CFOs and auditors have replaced people development professionals and strategic HR directors. At the same time, one of the hottest topics today is ethics: discussion of ethics, ethics training programs, ethics trainings. This book shows that while ethics is extremely important and necessary, it is not enough. The book shows that the so-called "subtle matter" is actually quite tangible, measurable and affects everything else in relationships, in organizations, in the market and in society. Financial success is the result of market success, and market success is the result of workplace success. And the heart and soul of it all is trust.

This book goes beyond not only my work, but everything I have read on the subject of trust. It goes beyond ethical leadership, beyond simply achieving "agreement." It touches on the deepest true intentions and plans of people, and then explores the kind of competence that leads to enduring trust on the part of other people. Consider this: whether you define trust as mutual understanding or loyalty or ethical behavior, or you are dealing with its fruits in the form of increased autonomy, teamwork and synergy, trust is the main root and source of our influence.

Reading this book will inspire you to think in terms of "social ecology" and you will see the universality of relationships and connections, and you will see that everything is rooted in trust. The book offers a broad perspective on the issue of trust and describes the gradual process of transforming a culture of low trust into a culture of high trust.

Second. The model of trust presented in the book, characterized by depth, practicality and versatility. She guides you through an inside-out approach to the 5 Waves of Trust. Like waves from a pebble thrown into water, waves of trust spread from the person himself to his relationships with other people, to relationships with all interested parties, including society. With compelling examples, the book shows the versatility of applying the principles both at the individual personal level and at the level of relationships - one on one, in the family, in business, at school, in the hospital, in a government department, in a military unit and in a non-profit organization.

Third. This book instills hope. As you read chapter after chapter, you begin to feel optimistic and hopeful that in any situation—even the lowest levels of trust—you can become an active agent of change, building and restoring trust, and rebuilding relationships. As Steven shares stories from his own and others' experiences of miraculously transforming unpleasant, difficult, costly situations, you will feel more and more confident in yourself. You believe you can do it, you want to do it, and do it in a way that will endure.

A key driver of the global economy

As we rapidly move towards an increasingly transparent, interdependent global reality, confidence becomes more critical to success than ever before. At the same time, my communication with business leaders from different countries clearly shows that speed- the most important competitive weapon on the market.

A low level of trust leads to friction, no matter what behavior led to it: unethical or incompetent, although ethical (because even the best intentions do not compensate for the lack of common sense). Low trust is the biggest expense in life and in various organizations including family. Low trust leads to plots, intrigues, interpersonal conflicts, inter-unit competition, win/lose thinking, defensiveness in relationships, all of which reduce the speed of trust. A low level of trust slows down everything - any decisions, communications and relationships.

On the other hand, a high level of trust creates high speed. As Stephen points out, one of the most important factors in building trust is “results.” The results create brand loyalty. Results inspire a culture of winners. Consistent achievement of results encourages customers not only to increase their own orders, but also to recommend you to others. Thus, your consumers become your main promoters, sales managers and marketers. In addition, the results inspire confidence in managers and employees. Sustained results also make suppliers strategic partners, which is essential in the new global economy of the knowledge worker age.

Trust is like an aquifer - a giant underground reservoir that feeds all underground water bodies. In business and in life, these reservoirs are called innovation, complementary teams, collaboration, delegation of authority, Six Sigma, and other similar terms. These bodies of water feed rivers and streams of human interaction, commerce and business. They provide sustainable high quality all relationships, including relationships within the family, relationships between departments, relationships with suppliers and customers - any relationship that involves making significant contributions.

You can't change your life overnight, but you can change thoughts that will change your life forever!

How do you want to radically change your life, make it rich, interesting and happy. Each of us at least once in our lives thought about it. And what is the result? Success or disappointment? Joy or sadness? How to concentrate your efforts on success and take the path of well-being and peace?

How to start a new life and change yourself right now? Let's look into this, direct our actions and thoughts to a successful result, find mistakes in thinking and try to change the world around us. Ready? Then let's start!

How to change your lifestyle once and for all?

Many psychologists claim that only the thoughts within us give rise to reality! Everything that surrounds us today is a figment of the imagination! Our consciousness "plans tomorrow", programs for good and bad deeds.

You think that nothing can be changed, you complain about the bad people around you, insensitive bosses, naughty children, and so on. But, in this way, you doom yourself to failure in advance, do not want to conquer fears, expel them from your thoughts, look at the world with different eyes, more confident and courageous.

Laziness gives rise to powerlessness, makes you close your eyes to the existing way of life, negatively adjusts your consciousness, plays a bad joke on you. What is missing? Common sense or wise advice?

Yes, you say, talking is one thing, but what practical methods can be applied in order to confidently answer the question - how to radically change your life in better side and achieve the set goals. So, wise advice from scientific sources!

Top 5 life hacks that can change your life!

1. In her practical and theoretical instructions, Louise Hay, a well-known psychologist, said: “The power is within us, and therefore we need to change our thinking, and the environment will adjust to the inner reality!”. These wise words can change everything, your intention changes everything.
2. The second rule is that strong motivation is needed in order for the desired to become a reality. Many video sources about working with the subconscious carry information that the Universal Kitchen is able to accept any order, you just need to formulate it correctly and give a powerful message that can change everything around.
3. The third rule is positive thinking, it is important to look at the world differently, answer the question for yourself - what is wrong, what is the problem, find the root of evil, and try to make every effort to eradicate negative thoughts. You say: no money, no car, no housing, you have already programmed yourself to fail, the Universe hears only the word "NO".
4. The fourth rule is to learn how to plan your life, not to leave everything to chance. Only you must be the master of your position and not lose the reins of power even for a moment.
5. Feel happy, visualize the picture, when everything is fine with you, you have achieved what you wanted, received a lot of positive impressions, let these thoughts firmly sit in your head in order to begin the process of correcting reality.

Attention: it is important to take the first step, not to give up and not give up, go to the end, overcome possible obstacles and be inspired by the thought that all this will lead to a new, long-awaited, happy life!

Let your ideas and actions radically change your thinking, give you a happy personal, family, professional life, in a matter of days, months, lead to confidence and fearlessness in the future!

How to find the strength in yourself to change your life for the better?

Why do we always endure to the last, and do not dare to take a radical step into the unknown, why we consider ourselves losers in advance, do not change our way of thinking, and yet everything can be different ... with or without you.

Maybe you should force yourself to become better, change your attitude to life, turn to your subconscious and conquer your own fears. What are we afraid of? How many days and nights you can change everything back, renounce painful memories and stop living in the past.

You need to look around, decide what pulls you into the abyss, what does not allow you to rise above your fears. If these are the people around you, then it's time to change them to those who love and appreciate you, support you in all your endeavors, and do not complain about your shortcomings.

Important! To be happy, you need to start appreciating what you have. Yes, you do not own a mansion in Monaco, but you have a house or an apartment that hundreds of thousands of people dream about, wandering around rented dwellings.

You need to live in the present, stop for a moment and realize what can now make you successful and prosperous (people, circumstances, knowledge, material aspects, wise instructions from your spiritual father).

If you notice small pleasures every day (a cup of invigorating coffee, the touch of a hand loving person, purring kitten), then soon you will feel how much more beautiful ordinary life becomes, consciousness changes, laziness disappears, there is a desire to do something more, both for yourself and for others!

It is not for nothing that psychologists confidently say one thing - positive instructions and meditations make thinking bright and outstanding, and as a result, actions become bold and decisive!

There are 365 days in a year, take and plan this time for weeks, months, decades, half-years, set small and global goals, take full responsibility for your life and go forward with your head held high!

The story of one life!

“She lived and did not know what would happen tomorrow, her husband completely took control of her actions and even thoughts. Protected from what he loved, forced to quit his job, did not give the opportunity to give birth to a child, because, as he put it: "Children are not included in my plans." And she endured everything, and there were no more tears to cry over her miserable life.

And so, one day she had a dream, their unborn baby, who said: “Mommy, I want you to be happy and give birth to my brother and sister!”. The woman sobbed until the morning, and then decided to firmly leave her husband.

Of course, the faithful did not approve of this act, he got angry, shouted, waved his fists, but his thinking had already been reprogrammed and launched to implement new, cardinal plans.

Hope (our heroine) is gone. At first it was hard, her husband left her penniless, all her friends turned away, because the ex-husband forbade them to communicate with her. The woman found the strength to get up, did various jobs, traded in the market, washed the floors in the entrance, where she was given a small room, barely made ends meet.

Strength, assertiveness and desire helped her defeat all the evil that surrounded her. Over time, Nadia found Good work according to her specialty, she rented a cozy apartment with decent living conditions, and after a while she met the one with whom she is happy to this day, raising her long-awaited children - a son and a daughter.

Life is beautiful, and no matter how evil it is, you need to thank the Higher powers for the opportunity to be on this earth, enjoy its gifts and not give up, no matter what happens! Forgive the offenders and love yourself truly, listen to the wise instructions of the experienced and learn from your own and others' mistakes! Drawing conclusions from mistakes will become a springboard for inevitable success.

How to change your life in a short time?

Any business needs to start with planning, this is a special step-by-step instruction, which will help not to forget something important and basic. It is best to take a notebook and a pen, and fix all your thoughts on paper.

To make it easier to plan, use the following table:

Such a program works, because you actually see that you are being pulled down and that it does not allow you to achieve what you want. When there are changes in life, there is no place for a bad mood and depression, the main thing is not to stop there, use meditation to improve the quality of your life!

Positive affirmations can turn your world upside down, and in order to master the art of meditation, you need to consciously take the right path, cast aside all the bad, take control of yourself and your life. For clarity, you can view a fragment of Elena Gorbacheva's webinar on how to improve your life in all directions!

Important: the documentary film "The Secret" will be able to answer many of your questions that will arise after the decision to radically change your life. Let this film become your support and support for the first time!

How to change consciousness?

Is it possible to manipulate consciousness in order to set thinking on a positive wave and improve the way of life? Where to start? First you need to change the picture of thought in your worldview, conduct a number of useful meditations that can affect the cognitive sphere of a person.

You may need the help of a psychologist to reprogram an unsuccessful life script, but if you yourself are able to improve your life, then go for it. Top 5 legal ways eradicate bad thinking:

• vivid visualization - a representation of the desired reality;
• correct meditation is to speak in the present tense, not to use the particle “no” (for example, I want to be healthy, and not - I don’t want to get sick!);
• learn how to enter a state of trance, yoga lessons will help with this;
• thank the Universe for the gifts received;
• do not give up, even if at first nothing works out, you need to discard negative thoughts and create a positive image of reality.

When reprogramming your thinking, you should not be distracted by secondary factors, and various circumstances, people with negative thoughts, wrong meditations, and so on can injure the core of your essence.

Each person up to 12 years old receives a set of standard ideas about the world, creates his own way of life, realizes what is bad and what is good. Sometimes these are false beliefs, and they have nothing to do with your worldview. So that's why you need to stop and look at the world with different (your) eyes!

There is nothing difficult in changing our consciousness, only laziness and indecision prevent us from taking a responsible step into a better future. Meditate every day, say to yourself: “My life is beautiful and perfect, my thoughts are pure and open. The Universe protects me and protects me from all troubles!”

Problems in the professional sphere - how to eliminate them and improve life?

Answer the questions in front of you - what exactly does not suit you at your previous place of work, salary, attitude of the boss, colleagues, subordinates, kind of active and so on. Tell yourself, now I am changing the rules and making my life bright, financially stable, interesting and happy.

1. Talk to your boss about salary, is there a chance to get a bonus or promotion? Direct your efforts to the maximum return in order to become an indispensable employee, then the boss will definitely have no doubts about the salary increase!
2. If colleagues are unpleasant for you, then stop wasting your time and emotions on them, ignore them, look for a smarter and more adequate team where you will be respected and appreciated for your efforts.
3. Field of activity is not suitable? So what are you doing here! The richest people made their fortune not at work, but by pursuing a desired hobby that brought them success, fame and material wealth.

If there are no visible problems, but you invented them for yourself, then you are still deprived of something, try to spend your free time with benefit, read more, develop yourself, discover the spiritual world, do charity work, find like-minded people and completely change not only your life, but also the world around you!

Top 10 life hacks from those who have already managed to change their lives for the better once and for all!

1. Need to get out of your comfort zone more often– every day to perform such actions that frighten, are contradictory and unusual. Try to do opposite things - like to argue - keep silent, wake up late - get up early tomorrow, change the route of work, put on bright makeup and so on.
2. Give your brain one task, and do not scatter energy over trifles, do one important thing, and do not grab onto several at once.
3. Ask yourself what will happen in 5 years if I don't change anything now? Are you satisfied with this answer?
4. Write down all the little things, and keep priority tasks in mind, do not deviate from the set course. visualize, imagine final result, correctly use meditations that will help change your life for the better.
5. Take a chance do not be afraid of anything, learn from your mistakes, go forward, not stopping there!
6. Do what pleases you and not others! Enjoy small joys, thank the Almighty for care and help!
7. Get rid of unnecessary things, projects, thoughts that inhibit consciousness, stop complaining about life, thereby making it even worse.
8. Ask around, instead of guessing who thinks what, in order to avoid dire consequences. They don't charge for asking!
9. Plan your time and don't take someone else's!
10. Love yourself and your life, create warmth and comfort, try to realize yourself in your favorite business and then success will be guaranteed!

Have you been able to realize what to do when everything around is bad and bleak. Or maybe you have been experiencing this state for many years and do not know what you want? Even if your ideas cannot drastically change your family, professional, personal life, then you should not be upset, the process of self-awareness has already been launched and there is no turning back.

Correct meditations can change thinking, improve the quality of thought, overcome inner stiffness and fear, remove laziness and passivity, give independence, infinity and faith in a beautiful future!

Conclusion!

Now you know for sure that you can do anything if you really want to! The power within you can transform your thinking, get rid of laziness and a negative attitude. Be kind, polite, purposeful, so that no one can lead you astray.

Joy to you and the fulfillment of all innermost desires!

I often hear that changing a person is impossible. And changing a person for the better is doubly impossible. Sounds kind of hopeless. If you think like that, we're all doomed to get worse. But that's not true.

Man is such a complex being, so many things are mixed in us, such depth that such a system simply cannot but change. Our psyche is an incredibly complex Rubik's cube. It is worth changing the smallest detail, and the whole picture changes. And since little things happen to us every second, we change every moment.

From my own experience and from the experience of other people, I know that even a small remark, said at the right time and on the right question, can completely change a person. An idea can grow out of a remark, and then that idea starts to transform the person. For such a remark to work, it must fall on the ground of doubt.

If a person at the moment doubts who he should be, then even a small remark can change the direction of a person’s whole life. You can tell a person that he draws well, and because of this remark he will become an artist. And you can say at such a vulnerable moment for a person that he is a nonentity, and then he will become a nonentity. In this example, a person is offered an answer to the question “Who am I?”.

This simple question changes everything. Who you are? Genius or fool? Good man or villain? Unfortunately, people like to get into roles that they choose randomly.

The history of the tramp.

Once I talked with a man who had been homeless for three years, but had been living normally for a long time. He told me his story.

It happened in the early nineties. By that time, this man had nothing but his basement. Once, teenagers began to drop into the basement to drink vodka there. Soon they found a tramp, and somehow it happened that for the sake of fun they began to communicate with him, asking about his life.

He said that these teenagers were an example of a different life compared to him. After all, for several years now he has only been with the same as he spoke. This gave birth in him to a longing for a lost life, about which he had almost forgotten. Emotions returned when he himself was such a teenager. Difficult, from a bad family, but still generally normal, like everyone else.

He remembered that his family was in another city. Of course, he remembered this before, but now he remembered feelings from the past. And he was seized with such melancholy, such remorse for what he had done with his life, that he already wanted to die. Suddenly, one of the teenagers asked him a question: “Why don’t you restore your passport?”

The remark itself is banal, but it fell on his melancholy like a stick extended to a drowning man. It's not about the word. If it were not for this melancholy, then the question would have hit by. But he felt so bad that he seized on this question as the only way to continue living. First, he restored his passport, then he found some simple work. I bought simple but new clothes, and then left for my native village. There, someone allocated an abandoned house to him, gave him a job, and he revived. Of course, he did not rise to heaven, but he got up from the mud, and even found his little happiness.

Such stories sound like miracles. They are miracles.

Even finished drug addicts who have lost everything, from somewhere they take the strength to change and return to life. Yes, this rarely happens. One, two out of a hundred, maybe less. The results of such a transformation are quite difficult to achieve on purpose. In the tramp example, the teenager accidentally poked at the only place that appeared for an hour when the tramp's defenses collapsed. When he forgot all his excuses. And it worked.

How does this happen? When I studied this question, I felt that it was almost magic. But in any magic there is a pattern.

The key is emotions. But not just emotions. An image of what we want should come to us, based not on reason, but on feelings.

But even such emotions do not guarantee that a person will change. One more ingredient is needed: hope.

Trust is the foundation of any relationship, whether personal or business. If you do not trust someone, the execution of any request or assignment will have to be constantly monitored and checked. People who are not trusted lose motivation and work less well. By trusting people, we not only simplify our lives, but also change our attitudes for the better. “There is no economy more profitable than the economy of trust,” says Stephen Covey Jr. and confirms this not only on own experience, but also examples of the achievements of many prominent people in the world of business and politics.

FOREWORD

How can a father who "exalts" his own son count on trust - and even more so in a book devoted to trust?

But think about this. After Steven was appointed CEO of my company, the Covey Leadership Center, sales almost doubled in three years and profits increased by 1200%. During this period, the company opened branches in 40 countries, and the shareholder value increased from $2.4 million to $160 million - this is how the company was valued at the time of the merger of Covey Leadership Center with Franklin Quest organized by Stephen and eventually creating Franklin Covey.

What is the secret of the success of the company under the leadership of Stephen? In one word, it is trust. Both Stephen's character and his professionalism inspired confidence. In turn, he trusted people. The synergistic effect of combining these two vectors of trust - people's trust in him and his trust in them - unleashed a potential for effectiveness that he had not even suspected in himself before. And almost everyone who had the opportunity to observe this process considered this transformation to be the most outstanding, exciting and inspiring experience in their entire career in business.

By the way, Stephen is the same "green and clean" seven-year-old son that I talked about in the book "The 7 Habits of Highly Effective People." I think you will be interested (as it was for me) to read that story from his point of view. From my point of view, the process of learning how to keep the lawn in the yard “green and clean” set Stephen a standard of excellence that he would carry throughout his life. This is reflected in the way he has transformed the company, in the number of successful training and consulting projects he has undertaken, and in the way he has created this book. And in everything, no matter what he undertakes.

THAT CHANGES EVERYTHING