If you know how to cook deliciously, and your confectionery creations have long been in demand among all relatives and friends, then all that remains is to learn how to make cakes to order and how to start a business at home. After all, such an occupation can be mastered by any woman who wants to earn independently for all her needs.

Of course, when reaching a wide audience and producing large volumes of finished products, you can start opening a cake shop and even organize a whole network across a city or region. But for now, let's focus only on exclusive products that one person can make at home.

Advantages

The relevance of this type of business will never disappear. After all, cakes are a product for all occasions. Throughout the year, we buy them or bake them in honor of the holidays, use them as a gift, serve them on the table when guests come and just occasionally pamper children or the whole family in the mood.

And in recent years, a fashion for unusual confectionery has come to us from American culture. People want them to be exclusive, created and decorated according to their wishes, especially dedicated to any important event. Hence the fashion for making cakes to order.

When creating such an exclusive product, not only the skills and mastery of the chef are manifested, but also his creative talents, aesthetic tastes. Here a professional can show everything he is capable of. And if you know how to bake such sweets, then you can earn money on it.

The business of baking cakes has a number of other advantages:

• To begin with, you need the most minimal investment, and only with development and good stable income you can switch to more professional equipment.
• It is available to work at home, which is especially important for young mothers or people with disabilities.
• The competition in any city is low to medium, as the mass production of confectionery is focused on standard recipes.
• To begin with, it is not necessary to register with the tax service.

Where to begin?

Usually people who have the gift to cook tasty and beautiful by themselves gradually reach the level when acquaintances periodically place orders for certain events or holidays.

But what about a person who has just decided to open this kind of business?

1. Start by evaluating competitors in your city. Find their groups in in social networks Please review ads. It is important for you to find out the offered assortment, the terms for making cakes to order, as well as pricing policy. It would be useful to pay attention to the ways of advertising the most popular confectioners in the region.
2. Then think about what exactly you can offer. If the level of competition is high enough, then try to stand out in some way, for example, with unique decorations, non-standard recipes, or at least low prices.
3. Create a portfolio. Every time you bake a beautiful cake, do high quality photo. By presenting visual evidence of your skill, you will be able to interest customers.
4. Also use different ways advertising.

Are documents required?

It is advisable to register a business on cakes accordingly. But entrepreneurs experienced in this business do not recommend that beginners immediately go to the tax office as soon as such an idea comes to mind. First, try to see if you can do this business, develop a client base, organize the kitchen itself properly.

If you decide on official registration, then in order to bake cakes to order, it is enough to register an individual entrepreneur. To do this, an application is submitted in the prescribed form, a copy of the passport and identification code and a receipt for payment state duty. This process will not take long.

It is much more difficult to obtain permission from the sanitary and epidemiological service and Rospotrebnadzor. They must check the conditions of compliance with sanitary standards in the kitchen and the quality of manufactured products.

Here you can download for free as a sample.

room

Since we are considering making cakes to order at home, there is no need to look for a suitable building or workshop. It is convenient enough to equip your kitchen. First, it must be perfectly clean. Secondly, all tools, utensils and products are arranged in a way that is comfortable for you to work with.

Another important point is that there should be enough space in the kitchen to fulfill orders. If the business becomes successful and you are unable to cope with the existing influx of customers on your own, you will need to hire assistants. And then, for the convenience of work, you will have to find an appropriate large room.

Equipment for the production of cakes

What do you need to start baking custom baked goods? Most likely, you already have enough equipment and tools for this. But here's a short list for inventory:

• food processor;
• oven and stove;
• fridge;
• various forms for baking;
• confectionery syringe or bag with nozzles;
• bowls;
• pots;
• rolling pin for dough, regular and curly;
• a set of tools for mastic;
• knives and a string for cutting even cakes;
• mixer and whisks for whipping;
• kitchen scales, measuring cups and spoons;
• spatulas, brushes, spatulas, etc.;
• sieve for sifting flour;
• cutting boards;
• baking paper;
• turntable for decorating cakes;
• various accessories for decoration (molds, plungers, curb recesses, molds);
• food coloring and markers.

Professional fixtures can be acquired gradually only after you start to fulfill large volumes of orders. To start, there is enough equipment, which, so, is in your kitchen.

Staff

Whether or not to hire someone to help you is your personal decision. Much here depends on the influx of customers, and if you can’t cope with it, then it is advisable to take the help of specialists who have experience working with confectionery.

But there is another side of the coin. If you start hiring employees, you will need not only to register an individual entrepreneur, but also to expand the kitchen space. And this will lead to big financial investments to the enterprise.

Where to look for clients?

Baking cakes also involves trade in confectionery products. Well, if already at first you have friends who periodically order something for themselves. Over time, they will start recommending you to their friends. Word of mouth is the best way to spread information in your case.

1. Create groups or pages on social networks and post photos of your work there.
2. Make a separate website for viewing your finished products, as well as placing an order online or by phone.
3. Place ads on the Internet, in public transport or various institutions.
4. Several times for free to prepare beautiful and delicious cakes for some corporate party.
5. Agree on permanent cooperation with small shops that sell homemade or sweets.
6. Make business cards and distribute them to everyone you know.

Cost and profitability

Since you do not need to purchase expensive equipment, you will first have to spend only on the products themselves for the first masterpieces. If you bake them for free for the purpose of advertising, then this is the cost of starting a business. But the most profitable is the work to order.

Calculating the cost is pretty easy. To do this, accurately measure how much and what products you used for the cake. Add to this the cost of electricity, gas and water, and don't forget about packaging. The final amount just shows the real cost of the product. To make money on this and evaluate your efforts, it is recommended to double or even triple this amount.

But when pricing, be sure to stick to the framework. For example, if there are many chefs of the same kind in your area, then you should not overcharge. To become one of the most popular and sought-after craftsmen in the city, it is better, on the contrary, to reduce the cost of your products. For example, for starters, it may be as little as 20-40% markup.

To reduce the cost of products, it is desirable to purchase some of them (involving long-term storage) at wholesale depots, warehouses, and farmers. For example, by purchasing flour, dried fruits, sugar, cocoa and other similar ingredients in large volumes at a low price, you can significantly reduce the cost of the finished product.

The profitability of this type of business is considered quite high. And at minimum investment after 3-4 months we can talk about net profit. If initially you already have everything you need, then from the first days you start earning only from the difference between the amount spent and the amount received.

As in any business, this business has its own troubles and difficulties, for which it is advisable to be prepared:

• Do not expect that baking cakes at home on your own, you will earn a lot. Getting rich here will not work, especially if you do not plan a large-scale expansion in the future.
• Confectioners complain of severe fatigue. After all, this is a laborious process and often women, constantly cooking to order, feel physical exhaustion. Especially if, in addition to making cakes, you also have to do household chores and children at the same time.
• It is very important to adhere to the exact terms agreed with the client. Indeed, after the expected holiday or event, the confectionery product will no longer be needed.
• Remember that the cake is a perishable product, so you need to think carefully about how long it will take to make it so that you do not have to keep it in the refrigerator for an extra day.
• With a large influx of customers, there is a risk of not having time to fulfill all orders. Therefore, decide in advance what volumes you can afford and do not gain more than you can cook. Or consider helpers.
• Periodically attend confectionery courses, then you can spend less time on individual stages of preparation or offer something original to your customers.
• Take care in advance about the conditions for returning unsuitable products. After all, it also happens that the client eats the whole cake, and then asks for a refund, because he did not like the taste.
• Don't forget your competitors. Some of them may do nasty things, such as alerting regulatory authorities about your activities or mistakes.
• Maintain perfect cleanliness in the kitchen and in the entire apartment, bathrooms, keep your hair tied up and under a cap so that customers are not scared off by the untidy appearance of the confectioner or the dirt around. Pets are also excluded from this way of earning.
• There are risks of encountering various kinds of scammers. For example, in social groups, someone can answer for you and take an advance payment for any order. It will ruin the chef's reputation. Therefore, initially establish communication methods so that there are no unpleasant misunderstandings.
• In order to exclude possible problems with the health of customers, always use only high-quality and fresh products for making cakes.

Financial part

In order to determine whether it is profitable to engage in this type of business, it is necessary to carry out preliminary calculations. Let's give the numbers in the table.

If you bake 20 cakes in a month and sell them for 2,000 rubles (at a cost of 1,000), then in two months you will be able to return the initial investment. But the exact figures will depend on your capabilities, customer base, competitors, pricing and order volumes.

Video: how to make money on cakes at home?

Some people enjoy tasting sweets, while others enjoy the process of creating them with their own hands.

If you finally have time to cook more complex dishes than soup and mashed potatoes, learn how to learn how to make cakes at home for yourself and to order. We will tell you where it is better to start this delicious and beautiful hobby, what you need to buy, where to learn the skill and how to ensure that the confectionery masterpiece is admired by guests.

Where does the path of a respected culinary begin?

Any mastery begins with desire and practice. But if you dream of learning how to bake beautiful cakes, then do not rush to immediately take on masterpieces from the portfolio of cool confectioners. Start with the basics, gradually moving up the stairs.

Simple recipes - quick results and a powerful incentive

It is known that success inspires and gives confidence in a new business. There is only one way to quickly get the desired result - choose the most simple recipes with simple decor elements available for a beginner.

The easiest way is to learn how to make cakes from ready-made biscuit cakes, which are sold in stores. It is always perfectly even and has the same thickness of the cake. You just have to prepare the cream and decorate the product.

Equipment and tools - necessary tools

If you want to learn how to bake cake layers, you will definitely need a gas or electric oven. For biscuits, it is convenient to use a slow cooker with a baking function (we read more about this technique and its choice). From household appliances you will definitely need a mixer, it is advisable to buy a stationary one in order to do other things while whipping cream or dough.

If you have a lot of dishes, then most likely you won’t have to buy anything, but make sure that there are bowls of different sizes, plastic and stainless steel containers with non-stick and enamel coating, spoons and forks of different sizes.

However, the most important thing in the preparation of confectionery products is decoration tools, it is difficult to create admirable beauty with “bare hands”.

What a beginner pastry chef should have:

• kitchen scales, measuring cups and spoons;
• baking dishes - professionals recommend buying metal ones with a non-stick coating with a removable ring, silicone molds and non-stick mats are also useful;
• a pastry bag with a set of nozzles - it is better to purchase a bag, since working with a syringe is not very convenient;
• stencils for quickly transforming simple homemade tori with powdered sugar or cocoa powder;
• brushes for decoration;
• tools for rolling dough, sugar mass and mastic;
• blades for leveling;
• food film.

Of the consumables you will need: baking paper, border and packing tapes, boxes or paper disposable coasters.

There are many cooking recipes, but there are products that are bought in stock because they are used very often:

• dyes;
• vanillin, cinnamon;
• flavors;
• nuts;
• cocoa powder;
• powdered sugar;
• impregnation for cakes;
• dry milk or cream;
• gelatin;

Later, when you learn how to make cakes and decide on basic recipes, this list will be supplemented with other ingredients.

How to learn how to make beautiful cakes

There are a lot of techniques for decorating homemade confectionery, we will consider only those suitable for beginners.

Mastic - a quick result without flaws. Mastic is a sweet elastic mass that is used to cover cakes and make decorative elements. To cover the cake, the mastic is rolled out into a layer (like dough for dumplings) and the product is completely or partially wrapped with the resulting layer. The result is a ready-made field for creativity - other decorations and inscriptions can be applied to the surface. You can buy ready-made or do it yourself.

Confectionery spray - a novelty for an instant effect. This product deserves special attention, unlike mastic, it does not require any preparation. The spray should simply be sprayed onto the product, after which its surface will acquire the effect of a flocked coating.

Ready-made sugar figurines - beauty without effort. Today on sale is a huge selection of ready-made decor for cakes:

• flowers for every taste of different sizes;
• figurines of animals and people, including the bride and groom;
• toys and cartoon characters for children's cakes;
• figures for anniversaries and children's themes;
• inscriptions, names and individual letters;
• imitation of fruits and berries and other decor.

All kinds of sprinkles look interesting in the form of gold and silver balls, beads, stars.

Edible decals are another secret to a beautiful cake for those who are just learning the pastry craft. Such pictures are printed with food coloring on rice, wafer or sugar paper. The decor is applied to a cake lined with mastic.

Openwork decorations and chocolate figurines also quickly turn an ordinary cake into an elegant and festive one. Later, you will learn how to make lace and leaves on your own, but for starters, you can buy ready-made decor.

The most popular types of homemade cakes

Handmade cakes do not have to be similar to the masterpieces of eminent confectioners. Over time, you will develop your own zest, and perhaps your own style. But with all the variety of options, they can all be divided into several types. Consider the most popular and fashionable, because the confectionery world also has its own trends.

Jelly cakes contain a minimum of dough and fat, for which they are valued by adherents of a healthy diet. Jelly is made from sour cream, cream, cottage cheese, soft cheeses, juices, fruits. Read about how to cook and decorate a sour cream cake.

Puff pastry products are most similar to homemade ones, as they resemble grandmother's favorite "Napoleon".

Wafer cakes are suitable for making simple cakes at home. They do not require complex decor and are quickly transformed by sprinkling with chocolate, nuts, and powder.

Medoviki is a favorite delicacy of those who love tender and fragrant dough. The degree of softness of these cakes depends on the cream. If it is sour cream, then you get a very soft and delicate dessert, when using butter cream, a light crunch will remain.

Biscuit tori are the most popular, dozens of others are distinguished in this group, classified by the number of layers and tiers, types of cream, type of decoration.

At the peak of popularity is a naked cake - with this method, the sides of the product are not covered with cream, but left as is, showing cream layers. For decoration, fresh fruits are most often used.

Where to improve skills and learn professionalism

If you have been baking sweets at home for more than a day, but want to learn how to make cakes to order, consider taking courses. There are three options here:

Homemade cakes are in demand because they are associated with naturalness. Making money on dessert lovers is a hot trend, but making it a reality will require a little more effort than learning how to bake for yourself. This is detailed in our other publication.

If you are determined to learn how to make homemade cakes with your own hands, then start baking! Skills and abilities come only with experience, no books can replace practice.

* Calculations use average data for Russia

30 000₽

Starting investments

200 - 300%

Product markup

1 month

Payback period

From 10 000 rub.

A home business on cakes is a great business idea for moms on maternity leave, as well as everyone who loves to cook beautifully and tasty. In this article, we decided to answer the main questions of beginner cake makers and give them an incentive to act.

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the wisdom in baking cakes for free and on your own only if you have the desire and ability to self-organize. It is best if you conduct the first experiments on your home, slowly and step by step honing your skills. Do not rush to immediately sell without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more firewood, but let no one except the closest people know about it. Oh yeah, don't forget to take pictures of successful attempts. They will come in handy for your portfolio.

Cost price. How to calculate the price of a cake

To bake cakes to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a margin that will allow you to extract the desired profit. talking plain language, the cost of a cake is the cost of all the ingredients included in it + the price of packaging and other consumables. To calculate the cost, you will need to know the number of ingredients. The inconvenience is that you will need to transfer many ingredients from teaspoons, tablespoons and faceted glasses to grams and kilograms. To make calculations easier, keep translation tables close by, like this one:

There are a lot of similar tables on the Internet, translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without dishes, do not forget to subtract the weight of the dishes from the resulting figure. Also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

How much do you charge for your cakes? Experienced cake makers advise boldly multiplying the cost by 2-3 times (markup 200-300%). That is, if the cost of a conditional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your work, which should also be rewarded. The second criterion when setting the price is the price of competitors. The price should not be higher than other cake makers.

How to calculate profit? What do you want? 30 thousand rubles a month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. It's elementary math Primary School. Of course, all cakes will be different size, weight, and cost, but sketching out a rough plan is a simple matter. As a rule, most often private traders order cakes weighing 2 kg or more. You can't earn much in the production of cakes and mini-cakes.

Competition. What kind of cake to surprise the sophisticated

"Households". They “sit at home in their kitchen and try to bake to order”.... “They don’t have a health book, they don’t have special equipment.” This is “lack of any control over the production process” ... Some seasoned confectioners, whose interviews can be found on the net, in their own words can demotivate you. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery and make money on it. He is not even very versed in catering, does not know the norms of SanPiN and does not have a network of pastry shops behind him. To figure out how to stand out, you need to do two things. The first is to see what offers are available in your city. The second is to see what offers are not available in your city yet. You should pay attention not to the assortment of large confectioneries (although knowing their cakes and prices will not hurt either), but to what private traders offer. The best way to search is through social networks. A simple query with the word "cakes" and the name of your city will give you a lot of food for thought. For example, the query “Moscow cakes” on the Vkontakte social network gives 1838 answers, “Krasnodar cakes” - 414 answers, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such a beating! Probably half of these groups are dead. Their number well illustrates the number of failed attempts to start a business. See what quality is offered in the largest and most active groups: this is what you should strive for. Here, at the same time, you can see the methods of doing business on social networks, but more on that later. Please note that no one offers ordinary Napoleons and sour cream to order. Most often, these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons ...

Ready-made ideas for your business

No matter how unfortunate it is for you, but all the ideas for cakes have already been invented. On the one hand, this is good - there are many examples for inspiration. A good selection with 300 ideas for decorating cakes from the 1000 ideas portal. On the other hand, you can't invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase "cake in the form of ..." and then substitute any words that come to your mind: "piano", "iron", "elephant" and so on. Whatever request you make, all the cakes have already been invented by someone. Moreover, the features of the cake business are such that the client himself sometimes acts as the main creative inventor, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same and no other. Here we are gradually approaching the fact that the idea itself does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hand on cooking cakes for your family, start moving on to acquaintances and friends. Surely by this time recipes and photos that you are not ashamed to show will appear in your portfolio. Be sure to create a group or page on Vkontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters, inspiring ideas. Try to lead communities not too banal - people like a lively approach, lively emotions, watching the process. Remember that the main thing is your customers, so set up phone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will understand what social networks can be for you. launch pad for much more. Many cake makers through social networks are beginning to gather an audience for their own master classes, hold promotions with free tasting, upload educational videos, and hold contests with reposts. Remember that you must use the word “cakes”, “cakes to order” and so on in the name of your accounts so that you are sure to be found when searching.

Pay close attention to the Instagram page. Up to 80% of your customers are likely to come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best pastry art Instagram accounts. As a rule, photos of food with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, background are also very important. Here is a good article on how to properly sell food through Instagram, from which you can get some useful ideas. Also, take a good look at the tips for designing Instagram profiles - a lot of articles have been written on this topic.

Many decide that the most important thing in starting a cake home business is to create your website. And it is desirable that the design of the site looks richer and more expensive. But this step should be taken only after considering the consequences well. Otherwise, there is a risk of getting what the majority gets - a bunch of money spent, a slanting-curve page that Yandex and Google bypass (and therefore your customers don’t see), periodic blocking and a whole set of hitherto unfamiliar technical problems, that distract you from your main occupation.

Ready-made ideas for your business

Secondly, in the psychology of people, a site is something more than just a set of pictures. This is your official representation, a kind of administration, the demand from which is increased. The site, as a rule, is started by those stores that have already acquired their own identity and somehow stand out from competitors, have well-established mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of delicious cakes and a designer interior style, the customer comes to your house for an order and sees stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be justified.

If you already have something to brag about, then another matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish the faces of satisfied customers, their wonderful reviews of their work, and so on. In the meantime - gain experience, collect photos of your creations, reviews of those who have tried them, develop, but don't start a website.

Underwater rocks. You are hard, the share of the cake maker

Baking cakes is not without a fly in the ointment. The most common complaint of those who have started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfillment of orders with the parallel upbringing of the child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to the kindergarten or to sections and circles. Legs begin to hurt, nerves fail, patience bursts.

And it also happens that demand has gone, orders have gone, and not only there is no time to fulfill them, but also knowledge, it turns out, is somehow not enough. Orders are filled in a hurry at night, and a person suddenly finds himself spending several hours leveling a cake, which he could do much faster if he just knew how. Tortodel suddenly discovers that there is no time to study, and there is not much time. Cakes come out slanting, and the client is dissatisfied with the result. Time is generally a headache for everyone who makes cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to take orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss return conditions with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning nails, hands, teeth, and so on. Wear gloves, meet the customer in a cap or with collected hair, keep the kitchen, apartment and bathrooms clean, where the client can go, taking your finished order. Avoid situations where pets roam freely near orders. The client may be put off by this.

Another pitfall is scammers. Unfortunately, your activity on social networks will certainly not go unnoticed. One way to get divorced is this. A client enters your group and leaves an order on your wall. While you are not online, a scammer immediately answers the customer on your behalf in private messages - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, the scammer immediately disappears. Then the dissatisfied client writes in all publics that your community scammed him for money, and you are a scammer. Warn potential customers about such cases and clearly indicate who exactly you need to contact to complete the order. Also, never forget to watermark your photos so they don't get stolen.

IP opening. A little about the fears of “torto-makers”

One of the debatable questions among beginner cake makers is whether or not it is worth opening your own IP, officially registering a business and paying taxes to the state? From a legal point of view, of course, this is necessary. But in practice, when starting a cake business at home, most home bakers turn a blind eye to the formalities. Until a decent customer base has been built up and there is no stable sales volume, no one usually bothers with registration. For such a business in the format of a part-time job, this is not profitable: you need to pay taxes and pay for yourself the mandatory insurance premiums(in 2019 this is a one-time payment per year in the amount of 29354 rubles). Of course, one can easily succumb to fears while reading legal advice. Up to the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability arises for tax evasion on an especially large scale, and it is rather difficult to prove this. Here it is necessary that the employee law enforcement made a test purchase for a large amount or proved that you received large incomes. And secondly, excuse me for being so direct, nobody needs you with your cakes. You can verify this if you open any news aggregator and see exactly who is being fined for illegal entrepreneurial activity according to article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit antifreeze from the garage. Sometimes raids are organized along the embankments and parks, from where they drive any illegal trade of an unsightly appearance, flea markets, or, for example, hookah workers who sell hookahs from the floor. In a word, trouble awaits those who either sell "opium for the people" or simply an eyesore to the authorities.

Here .

It’s worth thinking about a more serious business if you, at least, bought an additional refrigerator, hired “extra hands” and experience acute crowding in the room, which clearly does not correspond to the level of your ambitions and income. Then you can already open an individual entrepreneur, look for a room for your own outlet or a mini-workshop, purchase new equipment, expand the sales market. The ideal option is to combine streaming production with the production of products to order. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments in the amount of 500 thousand rubles.

This business is not a business, but "self-employment". When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very sensitive to the source material! If the recipe says "animal oil", then it must be a good quality oil. After all, not always "animal oil" - "animal". At dairy plants, other products, mainly of plant origin, are added to it to reduce costs (coconut and palm oil at best). And so in everything! At the same time, it must be understood that a strict approach to the quality of feedstock has reverse side medals - an increase in the cost of the finished product. Balancing it is almost impossible. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. On home equipment, it is impossible to reach ... conditionally "industrial volumes" of production, in other words, to a decent revenue. That's what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of "orders" will be "jumping" in nature, and a permanent customer base is created over the years. Therefore ... maybe it makes sense to add something different with elements of meat to the sweet? Scientifically, this is called "diversifying the assortment."

4. When designing this business- special attention should be paid to the problems of "transportation" finished products. Sometimes it's costly, sometimes it's not.

5. And the last, the so-called "illegal business". In fact, it is desirable to do everything in order not to fall under the "radar of the state", but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but ... one must always be on the alert. It is necessary to consult with a lawyer in advance how to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not arise. In the meantime, we have ... Friends - everything, the rest - the law!

1872 people are studying this business today.

For 30 days this business was interested in 143344 times.

Profitability calculator for this business

I read several articles "How to bake cakes to order" that are very far from real life. Then I noticed that they were all posted on sites for collecting business ideas "about making money on the Internet for women", "open a business", "secrets of millionaires", etc. From the point of view of a person who is far from the confectionery business, everything is logical there. I bought the missing equipment, went to courses and started earning.

7. Treat friends and colleagues to collect feedback.

First of all, we describe the assortment in a lively, bright, appetizing language. Attached is a photo of the cuts. Specify the price of the cake. No need to hide this information and answer in direct.

We show examples of work. Never take other people's photos. You can immediately put an end to the reputation. Do not overestimate yourself, you will not be able to repeat in the same way. Maybe you can do even better, but not 1 in 1. And this is already a hoax. Let it be simple cakes with berries and smudges, but neat and yours.

Post reviews from friends and colleagues

Write about the terms of delivery.

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Hi girls! I have a question right now. Love cakes? Silly question, I know. Sweets are the biggest weakness, and not only ours, but also our men. Indeed, according to statistics, 87% of men and only 46% of women have a sweet tooth! Do you want to learn how to bake cakes to order or for yourself?

From this article you will learn:

It's not as scary as it seems at first glance. I once learned, and you can! No matter how trite my words sound, but the main thing in this matter is desire and diligence. Talent is by no means a key condition for success, but just a natural inclination that needs to be constantly developed.

Why do I need it?

Baking is a good source of income. Now every second family orders cakes from home confectioners for children's and adult holidays, for weekends, and for no reason to indulge. So the good craftswomen are doing well.

Not ready to do business - just please yourself and your family. Imagine how surprised guests will be when you offer to drink tea not with store-bought cakes, but with an amazing home-made dessert!

In general, everything related to cooking and housekeeping is in our blood. Just don't give up. There is no need for these conversations about the fact that in the modern rhythm of life it is easier to order a ready-made cake and not take a steam bath.

My friend Oksana is a convinced careerist. She works day and night, she made herself, she is so self-sufficient that she divorced her husband, she simply does not need him! How much she doesn’t like doing housework, but no, no, and she will ask me for a recipe for a good pie or bake a cake.

Even adherents of proper nutrition, vegetarians and raw foodists make cakes according to their own special recipes. Because it's in our blood! You can't fool nature.

I'm ready! Where to begin?

First, take a hard look at your skills. Based on them, choose the best plan for further action.

1. Zero level - you have never approached the oven at all, and you don’t even know where it is. You don’t keep flour at home, and you can’t imagine what a baking dish should be.
2. So-so culinary - you made charlotte twice, but once you had to throw it away. Somehow I found a simple recipe for cupcakes on the Internet, my husband praised, but in general they were harsh.
3. The beginning of a career - you bake cakes on holidays, and making them brings you pleasure. There are a couple of proven recipes. It turns out very tasty. But lack of experience. There are problems with the decor, and some of them look crooked. Yes, and already tired, I want something new, unusual.

What category do you belong to?

If to the first, then your case is the simplest! You are like a blank slate. And here the main thing is not to spoil your impressions of baking, not to be scared. Therefore, I definitely recommend contacting a trusted confectionery school and starting to study under the strict guidance of a teacher and curators.

The second case is also from the category of simple ones. You just need to find good workshops online or live. Take a few lessons and things will run skipping.

And the most difficult case is the third one. You picked up the tops, it seems that you already know everything, why study something? Now I’ll quickly watch the video on the Internet and there will be a new cake.

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No, it's not like that. Confectionery art is a whole science. Previously, they studied at vocational schools to become confectioners. Now this is mainly done specialized schools. But there is only one meaning - this is a profession, the intricacies of which you need to delve into, deepen and constantly learn something new.

It seems that I’m throwing food into the mixer bowl, vzhik, pour it into molds and into the oven. No, my dears. All this is only done on Instagram by bloggers. But in fact, you need to study the technology of confectionery production, know the chemistry and physics of processes in order to understand what will react with what and how, which form is better to take for a cake, and which one for mousse so that nothing sticks, etc.

Equipment and fixtures

Well, you found a suitable recipe on the Internet or bought a good course. I want to start brewing as soon as possible. But let's check if you have everything you need in the kitchen?

Now in stores there is just a crazy choice of all kinds of equipment, and smiling sales assistants will surely tell you that you will die of starvation without a planetary mixer, a multi-cooker-steamer-pressure cooker with built-in Wi-Fi and expensive dishes from a reliable German manufacturer. Don't be fooled by ads!
Of course, all these devices can make your life easier, but also turn your kitchen into a warehouse of unnecessary equipment and empty your wallet.

In order to bake almost any cake at home, a beginner will need a minimum:

1. any serviceable oven;
2. conventional mixer,
3. egg beater,
4. large bowl for kneading dough
5. form for cooking,
6. the right attitude.

Everything else can be purchased gradually as needed. Over time, you will have experience, and you will understand what is really needed and what is not.

For example, it took me several months to adjust to an old gas oven. But when I changed it to electric, all the recipes began to turn out the first time. Convection, electronic programmer and temperature control do their job.

I do not bake cakes on an industrial scale, so a simple mixer with 4 speeds is enough for me. But I have several convenient bowls. Plastic and glass with a rounded bottom, bigger and smaller, so that you can mix the dough and several creams at once. I always keep a couple of silicone spatulas on hand, which are so easy to collect leftover food from the walls of the dishes.

I have so many baking molds that my mom always persuades me to throw out half of them. There was a time, I bought everything in a row - glass, ceramic, silicone, aluminum, expensive Italian and cheap Chinese. In part, my mother was right. because most often I use a detachable round metal mold or a ring. in the ring it is also very convenient to collect cakes. then they turn out to be very neat and alignment takes much less time and cream.

I also purchased a turntable and three spatulas for assembly. I apply them according to the situation - I apply cream with a triangular one, smooth the upper part of the cake with a long rectangular one, and go through the sides with a square one. So this step was very easy.

How about products?

It is worth thinking in advance not only about the technical side of the issue, but also about the ingredients. It is better to buy everything you need in advance. Of course, most of the products can be bought at any store close to home. But if you are going to do everything professionally to the maximum, then you will have to look for something in specialized pastry shops or on the Internet.

And before you rush to cook, carefully read the recipe. Do not ignore food temperature recommendations. Sometimes it's better to take the eggs out of the fridge ahead of time, because whites are much easier to beat at room temperature. And cream, on the contrary, is better to keep in the cold for at least a day. then the cream from them will come out very dense and stable.

Decoration and decor

The cake is baked and assembled. Let's move on to the fun part - decorating! It's a very creative process that I always look forward to. Usually I still don’t know what kind of biscuit I will bake and what I will put in the filling, but the image of the finished cake is already ripening in my head. What will it be like outside? White, pink, colorful? Will I cover it with mastic or cover it with ganache? Or maybe it will be in the shape of a heart or with figures of cartoon characters, as children love it?

It's great that you can fantasize about any topic and easily bring everything to life. If you really try, you can learn how to make unrealistically beautiful cakes. For beginners, I recommend a simple one:

1. Fruits/sweets. This is the most relevant way to decorate desserts. I threw pieces of fruit and berries on top - that's it! And most importantly, it always looks fashionable and fresh, does not oblige you to anything. Instead of berries, you can use ready-made sweets - marshmallows, small meringues, pieces of chocolate, cookies, M & m's, Raffaello, marmalade and all kinds of confectionery toppings. Such a cake will have both a children's table and an adult. And if you put a mini-bottle of alcohol on top, you get a great birthday present for a man. Any topper or candle will do here.
2. Printing on sugar or wafer sheet. Also a no-frills option. Even I have several places in Murom where you can print any picture on a special confectionery printer. In big cities, this will not be a problem. In online stores, I often see ready-made pictures. All you have to do is choose the right size and order home delivery. Previously, such pictures were sculpted on the surface of the cake. Now many of them are cut out and attached vertically. The cake becomes dynamic, alive.
3. Cream roses and swirls. You are wrong to think that this is a relic of the past. just choose a modern nozzle for a pastry bag and practice a little. See how modern confectioners play this theme cool.
4. For wedding cakes, real flowers are often used instead of cream ones. Of course, they look more tender and fresh, create a unique atmosphere of celebration. Decorating them is very easy. Nature has created this beauty for you.

A novice confectioner should always remember that you should not overdo it with the design. A cake with a simple glazed inscription "Happy Birthday" will look much neater. It is better to put a couple of cherries than to pour everything at once.

Modern Cakes

The decor options that I brought have become almost classics. But the confectionery industry is developing rapidly, something new is constantly appearing.

The real sensation is this. They broke into our refrigerators and thoughts a couple of years ago and still have not lost their relevance. This is a huge field for experiments with tastes and textures. Add some exotic taste - and a new dessert is ready!

In addition, these cakes require a minimum of decor. For example, “three chocolates” is good on its own. You add any dye to the mousse, a strawberry on top, look at it and smile. You can slightly freeze and top with glaze - regular or mirror - to your taste.

Has anyone gotten bored? What if I told you about the desserts that have practically replaced the classic cakes from the top of the most ordered sweets? Yes! And there are many.

In the first place here are cupcakes - either cupcakes or cakes. Inside, you can hide any filling, berries, nuts, and “put on” a voluminous cream cap on top. Their beauty lies in their ease of preparation. minimal cost in general everything - time, money, utensils. Just think, you don't need a knife or a plate to serve your guests a cupcake. Bake them in paper molds and forget about the long dishwashing.

And here is another portioned dessert - trifles. They are served in disposable transparent cups or any glassware. The idea for their preparation can be taken from any cake - even from red velvet, even from Snickers, even from Napoleon. Lay layers of cakes, cream, fillings, berries or fruits in a mold and get absolutely the new kind dessert that everyone will love.

Well, my absolute favorite is ! 20 minutes of free time, 500 rubles for groceries, and as a result, the most popular dessert of all coffee shops and restaurants.

We make to order

We smoothly approached the topic of baking to order. It's not just like that. In fact, many come to this. If you love baking and are good at it, why not turn your hobby into a source of income?

Mostly women think that it is difficult, you need to invest a lot at the initial stage. But look around? You are not running a factory, but a small home bakery. You probably already have all essential tool and the technique that I wrote about at the beginning of the article. You use several proven recipes. There is always a couple of glasses of flour, eggs and butter. What is missing in this scheme?

That's right, customers! But if you start baking regularly, they will appear on their own. First, relatives will be asked to bake a cake for a family celebration, then a girlfriend, and then word of mouth will start working. At the initial stage, it is important for you to fill your hand and earn a reputation. Therefore, housewives often sell their first cakes at cost. My colleague just gave her clients a list of what they needed.

It is important not to forget to take pictures of all your work, collect feedback to create a portfolio, start maintaining a page on the social network, and then you can start advertising.

Where to learn everything? Choosing courses.

I think a lot of people are in a mess right now. How to organize everything, put it on the shelves, so that everything works out? We need some kind of system in education, step-by-step instruction whether. Do you think there is one? You can search for answers to your questions on the Internet for a long time, shovel a bunch of information. Or you can save time and go to confectioner courses.

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I would conditionally divide all courses into two types - live and online.

The living have one big advantage - you can feel everything with your hands. You cook side by side with the pros, ask questions, supervise the process and at the end taste the finished cake or even take it home with you.

But the disadvantages of this method of teaching, in my opinion, cover all the advantages.

First, you need to have a lot of time and be relatively free. Not everyone will be able to go somewhere after work or on the weekend. For mothers of small children, this option is unlikely to suit.

Second, the prices are outrageous. The cost of your education includes the cost of products, inventory, studio rental, utility bills, salaries of teachers and organizers, not to mention advertising and other little things that you do not feel, but they are.

Thirdly, you will study in a group of 10 to 20 people. Think back to school and laboratory works. Someone understood, someone did not understand, someone asks questions, and someone is shy. And you will come home, and in general, half of what you have covered will fly out of your head.

Often online schools carry out free master classes as a presentation. On them you will cook together with the confectioner live. As a rule, recipes are selected simple so that the cooking process does not stretch over time. In such classes, you will appreciate the quality of distance learning.

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Video lessons

Full-fledged cakes are usually not prepared online. Lessons are videotaped and edited. At the same time, you see all the stages of preparation, on complex and important points special emphasis is placed.

From the video, you can immediately start cooking. After all, it is easy to rewind or pause it at any time.

If you are looking for a trusted online school, then I advise the school of home pastry chef " ProfiTrolls».

There are courses of different difficulty levels, and prices are below average. It is wonderful that each student is assigned a personal curator who will answer all questions at any time and give useful advice. So, no general chats for you and a bunch of unanswered questions. The curator, like a guardian angel, is always in touch in the messenger.

You can try your hand at a free master class tomorrow. Register via the link and start making your dreams come true! You will not only learn how to bake, but also quickly understand how to get to the first sale.

And I wonder what kind of cake would you like to cook right now? Do you have a favorite or who really wants to learn how to bake?

Thanks in advance for your comments! Wait for new articles on the confectionery theme, coming soon!