Placement of advertising on the check tape. Printing contextual advertising on a receipt tape

Will advertising work for 15 kopecks?
We can say with confidence: "Yes! Advertising for 15 kopecks works!”
Do your customers make purchases in stores, fill up their cars at gas stations, visit pharmacies, make payments at payment terminals and at the Russian Post? So why not present your products and services to them at the moment when they are loyal?
We offer placement of full-color modules in the networks of our partners. Thus, you get as close as possible to the target audience of your customers.

Accommodation cost:

We bring to your attention the advertising placement parameters indicating the price for 1 advertising contact (full-color advertising layout on a tape) for various circulations, on different types of tape used in retail chains our partners.

Tape Type No. 1: Width 57mm.
(winding 30 meters)

Tape Type No. 2: Width 80mm.
(winding 80 meters)

The indicated prices do not include the cost of the design of the advertising layout placed on the cash register;
The price shown does not include shipping costs. finished products;
The circulations indicated in this table are fixed and can only be adapted to the required quantity by summing up the values;
For orders with a multiple increase in the maximum circulation - the price parameter is considered only on an individual request to the customer service department.

Ticket Com was founded in October 1998 in France. The company places full-color advertising on the back of the check tape (on checks) in supermarkets and hypermarkets.

After 19 years of growth, the Ticket Com network consists of 135 franchisees who supply tape to more than 1,000 distributors in France (Auchan, Carrefour, Geant) and 24 other countries around the world, and since October 2012 in Russia (Magnit, Perekrestok, OKEY and other). Ticket Com produces over 5 million rolls of receipt tape annually.

Ticket Com franchise offer

Entrance fee: from 200,000 to 400,000 rubles
Royalties: 8% of turnover
Lump sum: from 200,000 - 400,000 rubles

  • the ability to work with federal networks, taking into account existing agreements (Magnit, Perekrestok, OKAY networks).
  • distance learning - video course lasting 14 hours
  • complete business guides from A to Z
  • access to the Intranet system, the ability to use the central site
  • customized CRM system Bitrix24
  • production of layouts in our design studio
  • Established channel for the supply of finished receipt tape with advertising at the best price
  • daily support in all matters related to the development of your business

Other current payments: 50,000 - 100,000 rubles

Working capital for the first order, if there are enough customers, they are not needed.

Until February 28, 2019, you can choose one of three packages to start the franchise model in your city.

Three packages are offered:

  • Package "BEGINNER":
    contract for one year, exclusive rights to the city, cost from 100 thousand rubles!
  • Package "SELLER":
    contract for three years, exclusive rights to the city, cost from 130 thousand rubles!
  • Package "MASTER":
    a contract for five years, exclusive rights to the city, the first circulation of a check tape (for up to 100 thousand rubles) for three months is included in the cost of the franchise, from 200 thousand rubles!

Submit an application

  • Starting investment from:

    200 000 ₽

More and more customers want to place on check tape logo of your own company, a message about ongoing promotions and discounts, as well as any other advertising information. The company "Verbus" on its production machines prints on the reverse side of the rollers of any complexity (1+0, 2+0, 4+0, 4+1 - one, two colors and full color, printing on both sides). We successfully implement the most non-standard orders.

The accumulated experience is a guarantee of successful completion of your order!

The company "Verbus" thanks to cooperation with many large stores and banks has accumulated vast experience in the production of printing and advertising on a check tape. To complete the order, you need to send an approximate layout or drawing with advertising information. Based on the materials received, our designers will develop an original layout and a sketch that fully meets all your requirements and wishes.

Get one more competitive advantage for your business!

The company "Verbus" invites commercial banks, representatives of payment terminals, chain stores and other entities to cooperate modern business for placing advertising information on a check tape, rollers for ATMs, rollers for POS-terminals and rollers for payment terminals.

price label sells quality cash register tape for cash registers and receipt tapes for payment terminals, ATMs, receipt printers wholesale and retail.
And also carries out under the order printing of advertising on a receipt tape with a minimum circulation of 300 commercials.

We would like to warn you that almost all cash register tape on the market is sold with underwinding (there is less winding in the video). But that doesn't mean you're overreacting. The price corresponds to the number of meters of winding.

Types of check tape:

  • Receipt tape with advertising print
Tape name Qty per pack
37*60*12 thermo
44*30*12 (19m) thermo 300
44*30*12 (27m) thermo 240
44*40*12 (39m) thermo 165
44*60*12 thermo
57*30*12 (19m) thermo 240
57*30*12 (27m) thermo 192
57*40*12 (39m) thermo 132
69*60*12 (39m) thermo
76*60*12 thermo
80*80*12 (58m) thermo 72
80*80*12 (68m) thermo 54
80*80*12 (80m) thermo 45
80*150*12/18/26 (310m) thermo 8
80*180*12/18/26 (445m) thermo 5

The length of the winding of the rollers can be any - under the order!

Thermal tape (thermochemical receipt tape)

Thermal tape is a single-layer check tape with a thermo-active coating, the width of which is most often 57-80 mm, and in some cases 44 mm. Also, the thermal tape can have a different density of the paper base - from 48 to 55 g/m2.

Tape for cash registers- This is one of the most sought after consumables. none cash register does not do without such consumables as a check tape, on which the work of the entire store depends. For this reason, it is very important to buy a cash register tape in a timely manner.

On a check tape of this type, the image is formed due to the effect of temperature on a heat-sensitive coating. In order for the printing device to warn the operator in time about the need to replace the roller, a red stripe is applied to the last 1.5 meters of thermal tape.

Types of check tape for cash registers, ATMs, acquiring:

  • single layer;
  • two-layer;
  • thermal tape;
  • offset ribbon.
  • Rollers for queue management systems (coupons)

The order of prices for a check tape without printing:

  • Cash tape (offset) from 4.30 rubles.
  • Cash tape (thermo) width 80 from 51.72 r
  • Cash tape (thermo) width 57 from 13.26 rubles.
  • Cash tape (thermo), art.76x30, item 108 from 41.91 rubles
  • Cash tape, 76 offset Tue.12 st.70 from 12.30 p.
  • Cash tape (thermo) width 44 from 17.92 rubles.

Single layer receipt tape

A single-layer check tape is produced in various widths: 37, 40, 44, 57, 69, 76 mm. Receipt rolls can also vary in core inner diameter (12mm and 18mm) and outer diameter (from 54 to 70mm).

It should be borne in mind that the width and diameter of the cash register are selected strictly according to technical parameters each specific model of cash register. A red stripe is applied to the last 5 meters of the receipt tape so that the printer can prematurely notify the cash desk employee of its end.

Multilayer (two-layer) check tape

A multi-layer check tape differs from all other types of cash tapes in that it has two layers at once. Hence its name. The bottom layer of the tape is made of self-copying paper. Therefore, when information is applied to the top layer, it is duplicated on the bottom. The upper part of the tape is given to the buyer, while the lower part remains in the cash register. The multilayer cash tape in our company site is made in widths of 44, 55, 57, 69, 76, 80 mm and diameters from 54 to 70 mm. The inner diameter of the sleeve is available in only one version - 12 mm.

Note that you can order a multi-layer check tape with one or two active layers from us. We sell white and colored check tape with printing.

Thermal paper tapes are used:

  • at cash registers (cash registers)
  • at ATMs
  • acquiring (printing a tape when paying with a bank card)
  • at payment terminals
  • parking machines
  • for queue management systems.

Check tape for ATMs

ATMs use a check tape with a large winding on the sleeve. At cash service, at the end of each cash transaction, the ATM issues a check to the client with all the necessary information about the payment. ATM check tape can be of different length, size and quality.

Printing advertising on a receipt tape on the reverse side from 200 rubles

It is also possible in our company. The reverse side of the cash tape will be used as a platform for placing the bank's logo, emblem or any kind of advertising. The check tape for an ATM can be colored. Moreover, it allows applying a color image up to 4 colors. This design of the tape allows you to attract the attention of the client, becomes a distinctive attribute of a particular bank and stimulates potential clients use his services. The advertising video is stored without sun and moisture in boxes for up to 2 years!

Minimum circulation: 5000 videos(from 2200 to 7000 depending on the size).

Ordering the cost of a flexoform for 1 color - 15000-17600 rubles, two colors - 19500-23000 rubles. The price for a roller with a print 57mm * 40 (30 meters) - 38 rubles. roller, 80 * 80 (54 meters) - 59 rubles. roll.

Term 3-4 weeks print 1-2 colors. Production time for the layout for the design of advertising on checks: 1-2 days.


As for the quality of the check tape, it depends technical condition ATM as a whole, as well as the printing device installed in it. If the tape is made of good quality paper, it will provide a longer service life of the ATM. The printing of advertising on the check tape on the reverse side is available as an additional service.

Typical sizes of thermal tape:

  • Receipt tape 37 x 60 mm
  • Receipt tape 44 x 60 mm
  • Receipt tape 44 x 30 mm thermo
  • Receipt tape 44 x 40 mm thermo
  • Receipt tape 55 x 80 mm thermo
  • Receipt tape 57 x 30 mm thermo
  • Receipt tape 57 x 40 mm thermo
  • Receipt tape 57 x 80 mm thermo
  • Receipt tape 57 x 150 mm thermo
  • Receipt tape 69 x 60 mm
  • Check tapes 76 x 60 mm
  • Receipt tape 80 x 60 mm thermo
  • Receipt tape 80 x 80 mm thermo
  • Receipt tape 80 x 120 mm thermo
  • Receipt tape 80 x 150 mm thermo
  • Receipt tape 80 x 180 mm thermo
  • Receipt tape width 80mm winding 120m with sleeve size 25mm
  • Receipt tape with full color printing with roller size 80*12*80

Receipt tape for acquiring (verifone, ingenico)

Thermal tapes are universal and suitable for PinPads: verifone vx520, vx510, vx670, vx675, vx680, vx820, Ingenico ICT220, Ingenico IWL220 and other models. The main thing is to choose the tape according to the size and it is especially important for such devices that small windings (tape length) are required.

Ticket rollers for queue management systems

We sell check rollers in rolls of 1000, 2000 and 3000 checks, which are consumables for Q-matic queue management systems, etc.

We accept orders for thermal videos for the electronic queue (tickets on thermal tape), for various types parking machines, bank terminal.

The special thermal rollers for the electronic queue have the necessary black marks for the photo sensor of the printing system, as well as transverse perforation of coupons for easy tearing, and even winding of the tape on the sleeve. Our Price Label company can offer thermal paper coupon tape at market prices. It is possible to order the production of rollers from thermal paper with a density of both standard 55 g/m.2 and thick coupons 70 g/m.2.

Also, in systems with an auto-cutter, you can use a conventional thermal tape with a large winding.

Dimensions of thermal paper for electronic queue:

  • 60x100x25 Q-matic
  • 57x100x25
  • 57x100x12
  • 60x100x25
  • 60x100x12 thermo
  • 80x80x25
  • 60x80x25
  • 82.5x150x25
  • 82.5x120x25

Thermal paper rolls for ATMs and payment terminals

The standard roller width is 80mm, and the winding diameter can be from 80 to 250mm, the standard sleeve diameters are 18mm or 25mm. It is possible to print advertising on the reverse side of the receipt tape.

Dimensions of rollers for ATMs and terminals:

  • 80x120x12
  • 80x120x25
  • 80x130x18 thermo inside
  • 80x140x25
  • 80x150x12
  • 80x150x25
  • 80x180x12
  • 80x180x18
  • 80x180x25
  • 80х200х18 Top sales
  • 80x200x25
  • 80x210x18 thermal layer inside

Models of devices for which tapes are suitable

thermal tape

KASBY 02K, LADOGA-K, OKA-102K, OKA 600K, FELIX-02K, EKR 2102K, EKR 2102F, EKR 3102K, atol 30f, atol 90 f

thermal tape

AMS 100K, AMS 110K, MERCURY 115, MERCURY 130, MINICA 1103F, Orion 100K, PRIM-21K, SPARK-617TK, SPARK-700TK, Felix RK, SHTRIH-MINI-K, SHTRIH-FR-K, ELVES MICRO-K, ELVES-FR-C, EKR 2102K, EKR 3102K, Verifone VX520

thermal tape

MEBIUS-2K, Mercury MS-K, MiniMax-MK, PRIM-08TK, PRIM-09TK, PRIM-60TK, PRIM-88TK, SPARK-700TK, SP101FR-K, Felix3SK, SHTRIH-COMBO-FR-K, Shtrih-Mini FR-K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, NCR, OMRON, POSprint FP410K

two-layer

two-layer

Samsung ER-250 RF (with cartridge), EKR 2102.K, ELVES MINI, NCR RealPOS Tiger FIT-K, SHARP 250F

two-layer

ACCORD KF

two-layer

Stroke-950, M-Star

single layer capillary

2102K, 3102K, Samsung ER-4615 RF, Sam4s ER-4615 RK

single layer capillary

Mercury 112Ф, Samsung ER-250 (without cartridge)

two-layer capillary

EKR 2102K, EKR 3102K

two-layer capillary

Samsung ER-250 (without cartridge), SHARP 250F

single layer

Oka 2000, ELECTRON NCR, EKR 3102, ELVES 01

single layer

Mercury 111F, MICRO 105F, Oka A100F, Oka 400F, Oka 500F, OKA 600K, Oka 2000F, Oka 2500F, EKR 3101.1F, EKR 3102F

single layer

Oka auto, EKR-2102F, EKR-3102.3F, Samsung ER-4615 RF, Sam4s ER-4615 RK, OMRON (two-station

single layer

Mercury 112F, Mercury 114F, Mercury 115F, Mercury 120F, MICRO 103F, MICRO 104F, EKR 2102F, Samsung ER-250 RK, SHARP ER-A250RK

single layer

EPSON TM-U950 R, GARANT-K, MEBIUS-8K, MiniMax-MK, PRIM-07K, SHTRIH-950K, EKR-2102, OMRON (three-station), BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne- K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER

single layer

MEBIUS-7K, BEETLE-K, BEETLE-20K, BEETLEPOS-K, IBM SureOne-K, IBM SurePOS-BK, IBM SurePOS-K, IBM SurePOS-SK, GEG POS MASTER, M-Star

How to choose the right cash register size

The type of cash register that fits your equipment should be listed in technical documents attached to the cash register, fiscal registrar or receipt printer.

Very often, receipt tape manufacturers do not wind the roll on the roller and sell a shorter length. From here you can get a lower price.

ON A NOTE:

  • thermal tape 57 mm wide is the most common in Russia and is used on 80% of all autonomous cash registers.
  • some cash registers, such as Mercury 180, will not fit a roll wider than 45 mm.
  • Cash thermal tape 57 mm wide is used on KKM: Mercury 115, Mercury 130, Mercury 180, AMC 100, Elves-Micro.

The SJ-COMPANY company provides a service for placing one-color and full-color advertising on the back of the receipt tape.

Order

Advertising on the back of a cash receipt

A check tape is a fiscal document given to the buyer in his hands and confirming the purchase. The front side of the document displays text and graphics information. The tape is used in cash registers, terminals, ATMs and other control and counting devices.

The reverse side of the check tape is an effective information carrier and is used for advertising. Buyers are attracted ad blocks in the form of a picture, text or photograph containing information about the activities and services of enterprises and organizations. The greatest interest among potential customers is caused by messages about discounts, sales and promotions.

  1. With one-color printing, one color of ink is applied to the receipt tape. The cost of such advertising is much lower than full-color. The price is negotiated individually.
  2. Full color advertising is the use of the entire gamut of colors when creating advertising on the tape. Printing is done in two stages. First, an image is applied in the printing house and advertising text and then the tape is cut and wound. The advantage of full-color advertising is the ability to realize creative ideas with the help of images.

Currently, there are no cash registers that print simultaneously fiscal information along with advertising, so such check tapes are ordered in advance. The size of the advertising area on the reverse side of the tape directly depends on the length of the knocked out check.

The customer chooses the method of placing information that will be displayed on the receipt ( ad size, image, one-color or full-color printing). The calculation of the optimal size of advertising modules is carried out, which reduces the impact of your ad on the tear-off line.

Features of advertising on a check tape

  • Full color module presents to the consumer detailed information about the company that posted the ad.
  • Preservation of saturated colors on the check for a long time.
  • Possibility to break the standard advertising module (the length of the standard advertising module is 10 cm).

Messages about services and goods that are provided or sold in your company will quickly reach the consumer, you just need to take advantage of the offer of our company and place contextual advertising on the receipt tape. Thanks to the application of advertising information on checks, the traffic of the promoted company will increase, which means that its income will also increase.

The size of the advertising space on its reverse side directly depends on the length of the knocked out check. Based on the planned costs for this type of advertising, you choose the type of placement of information that will be printed either on each check, or after one check, or on every third check (every two checks). Our experts will correctly calculate the optimal height of advertising modules, which will reduce the likelihood of your message hitting the tear-off line to 2%, 4-5% or 6-8%, depending on the chosen type of placement.

We will select for you the optimal type (color, size) and design of the advertising module on the receipt tape. One-color printing is made directly in the process of receipt tape production, therefore, in this case, the cost of advertising is much lower than for full-color advertising.


Benefits of advertising on a check tape

  • Receipt tapes are widely used in supermarkets, shops, cafes, restaurants, pharmacies, organizations providing paid services(polyclinics, medical centers, legal and other companies). This provides a large coverage of the target audience.
  • The buyer sees advertising at the point of sale, when paying for goods or services.
  • The audience is the solvent population, i.e. people who came for shopping.
  • The seller hands over the cash receipt to the buyer without fail.
  • Many buyers do not throw away the check, but take it with them, and some of them keep the checks and, accordingly, keep the advertisement on the tape.
  • Unlike television advertising, such advertising is unobtrusive to the consumer.
  • The ability to reach the right target audience and calculate the exact return on your investment.
  • Low cost of advertising blocks. Information posted on the cash register is much cheaper than media advertising.

Our company provides advertising services on the reverse side of the check tape. We will select for you the optimal design of the advertising module, based on your needs and capabilities.

Main dimensions
The size Tape Description
37x60x12/1
40x60x18/1 Single-layer tape for cash registers and receipt printers
44х57х12/1 Single-layer tape for cash registers and receipt printers
69x60x12/1 Single-layer tape for cash registers and receipt printers
76x60x12/1 Single-layer tape for cash registers and receipt printers
76х57х12 (2 lines)
81х57х12/1 Single layer receipt tape
81x57x12 (2x w.) Two-layer tape for cash registers and receipt printers
57x57x12 (2x w.) Two-layer tape for cash registers and receipt printers
57x57x12 (2 act. w.) Double-layer receipt tape, with two active layers for cash registers and receipt printers