The production of soft toys can exist as a separate type of business, or as an addition to an existing clothing production. In the second case, investments in the business will be minimal.

Soft toys are in stable demand, even though they are not essential goods. Moreover, lately, buyers tend to purchase toys of domestic production, and not cheap Chinese ones, as it was not so long ago, ensuring the market growth by an average of 30% per year. However, there is no oversaturation of domestically produced goods on the market.

But the production of soft toys is a promising, popular and profitable type of business.

It should be noted that this type of business is characterized by a seasonal nature. This fact must be taken into account when organizing a business. As a rule, demand reaches its peak in the period preceding the New Year and Christmas holidays, when people buy toys in large quantities as gifts for the holidays, especially those that are symbols of the coming year.

By May the volume of sales falls and revives again only in September, when parents want to please their children with a new toy by the beginning of the new school year.

The cost of creating a production workshop will be approximately $30,000. This will include the purchase of sewing machines (from $300), machines stuffing toys ($15,000), renting a room (from $100 per sq. m.), obtaining the necessary documentation (about $1,000). ), purchase of necessary materials (from $1 thousand). About $1,000 will be spent on an advertising campaign in an inexpensive but popular media.

Some manufacturers believe that the best advertising is sponsorship of children's charity events where toys are given away as prizes.

Equipment for the production of soft toys can be domestic or imported. As a rule, experts advise purchasing installations of the second type, since with their help the well-established production of soft toys from high-quality materials will meet international standards. You can find where the necessary equipment is sold on the Internet - with the help of it you can also find a company offering it at the most favorable price.

A strategically correct step on the part of an entrepreneur would be to find suppliers of raw materials at the stage when the production of soft toys had not yet begun. Partnerships should be sealed with a standard contract. It will be very important to find reliable suppliers, since the coherence of production will depend on regular deliveries. Sales of products can be organized through your own website, through wholesale buyers, as well as in your own outlets.

It is worth noting that the production of soft toys is one of the best ideas for creating and organizing a family business. In such a model, one of the family members can be directly involved in the toy production process, while the second one can take on all the issues related to the supply of raw materials and materials, and the third one can build and control the process of selling finished goods.

This type of activity may be of interest to women who dream of starting their own business at home. Women registered as individual entrepreneurs may be interested. By virtue of their capabilities and experience in business, they are able to organize everything on their own. They will be able to choose a location, open sewing workshops and hire the required number of specialists. You can even organize mass production.

And finally, I want to say that as a result of such activities, you can get a good profit. This is manifested in the low cost of finished products. The margin on soft toys sometimes reaches 100 percent. Sometimes it turns out that the money spent on one toy is returned several times higher.

We will try to answer these and many other questions in business organization in this article.

Production of toys from:

tree
metal
rubber
plastics
Stuffed Toys
Christmas decorations (Christmas toys)

Today, models made of wood are in demand. This is true, since these cubes, pyramids, dolls, cars and other funny trinkets have a number of advantages.
They are made from environmentally friendly materials, but more importantly, wooden toys return adults to their distant childhood. Wooden children's toys have gained the greatest popularity among buyers. To the above reasons for the demand for wooden products, you can add durability, strength, and amazing design.

Chicory is a herbaceous plant that is very similar in appearance to cornflower flowers. On the territory of our country, chicory grows almost everywhere, except for the northern regions.

Business idea: Production of soft toys

No matter how filled the soft toys market is, you can always find sales and your own niche in it. Toys are bought very often. Moreover, it is soft toys that are interesting because they are popular with both children and adults. Their assortment is the most diverse: from simple, unpretentious, small to the most gigantic and exquisite.

In addition, the factor that recently most buyers prefer domestic manufacturers, especially in this area, plays a big role.

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What is needed for the production of soft toys?

To start work on organizing the production of soft toys, you must have special equipment. It includes professional sewing machines. Their cost is in the range of 12 - 25 thousand rubles. You can immediately purchase a machine for stuffing toys, although here we are already talking about an amount of at least 300,000 rubles. At the first stage, it is still possible to do without such equipment, but this will affect the amount of products produced. In any case, the decision here depends entirely on your capabilities.

Production cannot be imagined without the cost of purchasing accessories and raw materials, which will average 50,000 rubles. The production itself at the first stage does not require large areas and can occupy approximately 20 square meters. It is also better to immediately provide for the cost of advertising in newspapers and the creation of a small page on the Internet with photographs of all products.

Of course, before these purchases, it is necessary to think over the entire range that will be produced. Despite the fact that many soft toys are intended for children, adults make the purchasing decision. Therefore, it is best to evaluate your design decisions among them. Moreover, now a soft toy is one of the most sought-after gifts for girls for all kinds of women's holidays and in romantic relationships.

Popular and profitable business lines.

The creation of their branded toys from different companies has gained great popularity. These funny teddy bears and perky multi-colored cats are often one of the components of the image of various companies. On the one hand, there is no fierce competition between soft toy manufacturers, and on the other hand, this situation shows that the most important thing in this business is the buyer.

A soft toy can be not only corporate, but also folklore style. A variety of housewives, girls in national costumes, angels and much more. That is, everything that your imagination is capable of.

Another interesting direction in this business is the production of toys to order. Such a service is now found not in every city, although it is in good demand. When working with such orders, the client understands that he receives an exclusive gift that no one else will have.

Many are now striving to do something themselves, so in addition to making soft toys themselves, another interesting area is the sale of kits for creativity. They include a complete set of everything you need to make such a toy with your own hands: a pattern, necessary accessories, a set of threads, filler and detailed instructions.

Sales of products and seasonality of sales of goods.

When starting work, you should pay attention to the seasonality of this product. Since September, the demand for it has been increasing. It reaches its peak during the New Year holidays and lasts until March 8, and by the end of May it disappears. Thus, in the summer you can safely go on vacation without worrying about production. And the time of summer vacation means new creative plans and fantasies. At a time when demand is fading, you can review last year's collection, come up with something new, and possibly upgrade equipment.

To sell soft toys, you will have to do a lot of work in all stores for children, souvenir shops. And also try to conclude contracts with wholesale buyers. You can create your own small department, where you can sell your own soft toys.

Development and profitability of soft toys business.

Previously, many retail chains worked exclusively with foreign manufacturers of these products, due to the relatively low cost and large assortment of soft toys from these suppliers. Today, the buyer himself, giving preference to the domestic brand, has changed the attitude of many retail chains to imported toys. This gives a great opportunity to conclude contracts and develop fruitful cooperation.

The organization of such a business often becomes a real family business. Someone works with wholesalers and stores, another buys the necessary fabric and accessories, and the third carries out the production itself, or works in a department. It all depends entirely on what volume of products you decide to produce.

Here, many are immediately interested in the issue of profit and profitability. The cost of producing soft toys today is quite small. When forming even the wholesale price, the margin is at least 100 percent. This allows you to recoup the cost of such production within one year. In addition, with properly established sales, the incomes themselves in this industry are not bad, even for a small, family business.

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Soft toys have always been and will be in demand, as they are a universal gift for both children and women.

And if you give soft toys with your own hands, they will certainly become a memorable gift. The demand for toys is all year round, so by organizing a women's business to create soft toys, you can always count on making a profit.

Usually do-it-yourself soft toys are not cheap. The price is increased by an average of 100-300% of the cost of production. It takes into account the time of the master, consumables, electricity.
Popular as simple toys in the form of letters, hearts, pillows, and complex ones that require special skill, for example, Teddy Bears in which all parts of the body rotate. Of course, the more complex the toy, the more expensive it is, but you can also make good money on simple products. On average, a women's business from home tailoring will be 15,000-30,000 rubles.

You can do the production of toys yourself at home, for this you will need:
1. Mastery.
Even if you are not a professional, there is a lot of material on the Internet with training master classes, even ready-made patterns. After understanding the basics of pattern building and sewing technology, it is worth trying to model your own toy design.
2. Equipment.
A sewing machine that can sew thick thick fabrics. It is best if it is a professional machine.
The second necessary thing is an overlocker.
Equipment is the most expensive item of expenditure.
3. You will also need consumables like needles, scissors, fur, filler, pieces of leather, etc.

Particular attention should be paid to the selected material. Usually toys are chosen to be pleasant to the touch. Therefore, when choosing fur, pay attention not only to the color, but also to the texture of the fiber. After all, it is much more pleasant to touch soft silky fur than dense, hard, prickly fiber.

It is also worth taking care of the variety of material.
When in one toy there can be fur of different shades. It is not necessary to become attached only to fur. On the Internet, craftswomen make combined soft toys with their own hands from velveteen, drape, wool, dense cotton, fleece, mohair, plush, combine fabrics with each other.

Prepare beautiful accessories for shaping the muzzle, like eyes, beads.

The filler can be: synthetic winterizer, foam rubber, sawdust, weighting agents in the form of plastic, glass, silicone, cotton granules.
They even stuff toys with cereals, but it is unlikely that such a toy stuffed with natural raw materials can withstand several washes. To create a quality toy with your own hands with a long service life, use better artificial fillers.

If you want to create a unique toy, dress it up in a costume, headdress, it will immediately highlight your work.

For sales of toys in ordinary stores, you will be required to have a quality certificate. And to get it, you need to register a business.
For home production, IP registration is not always relevant, so we will consider options for how you can sell in a different way.
The main place for the sale of home toys are Internet platforms, such as craft fairs, your own online store, and social media stores. networks, free classifieds boards like Avito.

To expand women's business and increase income, you should apply the following recommendations:

1. Diversify the range. For example, to release not only some bears, but also to come up with plush friends for him.
2. It is also worth opening the production of products from related areas. For example, slippers, pillows in the form of toys, flower bouquets from soft toys.

Gradually, your online store will gain popularity and you should think about expanding your business. This raises the question of increasing production capacity. First you need to officially register with the tax service, get certificates of product quality.

For production, you can rent a workshop and hire staff, as well as use the services of home-made seamstresses.
3. Increasing sales involves working with wholesalers and retail children's stores.

4. Marketing ploys will also increase sales.
The popular ones include a system of discounts for the volume of purchases, promotions with discounts, competitions among buyers (for example, for the best review), a deferred payment system (only for time-tested buyers), a convenient delivery, return, and exchange system.

5. Try to reduce the cost of purchasing consumable raw materials, both material and filler. To do this, you should go to the manufacturer or wholesalers.

Dare!

Quite a lot of caring parents buy wooden toys for their children, which are safe and environmentally friendly compared to cheap plastic toys. It makes sense to think about starting a business that does not require large investments, but the profit will grow along with the quality of the products. To start production, it is necessary to draw up a business plan for the production of wooden toys, we propose to study an example in this article.

We are considering opening a workshop for the manufacture of wooden toys in a city with a population of 500-800 thousand people. The workshop will be located in a rented room on the outskirts of the city, which will significantly save costs when starting a business. The advantage of this business is that you can safely engage in it in absolutely any city. The main thing is to produce really high-quality toys in a wide range and find large buyers for stable sales.

The target audience of wooden toys is parents, grandparents with an average and high income level, toy stores and children's institutions, which fundamentally require the purchase of toys that are safe for children's health.

Competitors are similar workshops and factories for the manufacture of wooden toys in Russia and abroad.

Main business risks:

A business plan for the production of wooden toys with calculations will help to overcome risks and properly organize the process, where all investments will be taken into account, price offers for equipment and raw materials will be analyzed, and the profitability of the project will be calculated.

To work in the direction of manufacturing wooden toys, you will need to register with the tax authorities, obtain permits and quality certificates, because we plan to work with children's institutions, shops and large buyers for whom these documents are required.

Therefore, we will register as an individual entrepreneur and choose a simplified taxation system according to the “income minus expenses” system of 15%. We choose the OKVED code 52.11.1 or 16.29, which allows us to manufacture products from wood and cork.

Permits from Rospotrebnadzor and the fire authority will be required to obtain the consent of local authorities to open the production of children's goods.

We will receive a certificate of conformity from the licensing agency worth from 15 thousand rubles.

We will spend about 35,000 rubles on registration and permits.

Let's start our business with the production of children's toys in a rented premises. We will use a semi-basement on the outskirts of the city with an area of ​​​​30 square meters. m worth 15 thousand rubles per month. We will pay immediately for 2 months. We will divide the room into 3 parts:

• Manufacturing area.
• Painting and drying toys.
• Product packaging.

When choosing a room, we pay attention to the electrical wiring, it must be in good condition, the ventilation system and plumbing, it will also be necessary to paint the walls and ceiling. We plan to spend about 30 thousand rubles on the repair and preparation of the workshop. We will spend about 7,000 rubles on utility bills.

Starting costs for the premises - 60 thousand rubles.

The equipment must be purchased depending on the planned volumes and the specifics of the produced toys. We plan to manufacture all the most common categories of children's toys for maximum demand and supply of wholesale buyers.

We will purchase the following:

Based on the analysis of competitors and the target audience, we have formed an approximate assortment, which we will focus on in the process of work. We will adjust the assortment depending on the demand and requests of buyers.

The range is presented in the table:

To ensure the production process for the above products, we need materials and raw materials. We will make toys from beech, alder and pine, as well as from plywood, such as bingo, doll houses and lacing.

The cost of toys is the minimum, the size and complexity of the work also affects the price.

For the smooth operation of the production workshop of wooden toys, a number of specialists will first be required. It is planned to establish a 5-day work schedule, when the enterprise reaches high turnover, the working personnel will be transferred to shift work.

Let's reflect the personnel costs in the table:

It is quite difficult to advertise, given the specifics of the company's activities. It will not be possible to launch full-scale advertising with the involvement of media at the first stage. Therefore, the emphasis is on wholesale sales. A visual catalog of products is made, a list of toy stores and playgrounds that may be interested in your products is compiled. Responsibilities for attracting partners are assigned to the sales specialist.

It is also necessary to seize the Internet, since business organizations that organize playgrounds for customers, shopping centers and end customers may periodically need your products. Focusing on clients in the B2B sector, you can limit yourself to creating and promoting a professional landing page. To focus on B2C, you will have to spend money on an online store.

At the first stage, we will allocate 200 thousand rubles for promotion on the Internet. Further, contextual advertising, retargeting and SEO promotion will need to allocate about 70 thousand rubles a month.

Here we will consider the costs that we have listed in the business plan, we will separately reduce the initial investment and the monthly costs of organizing the production of wooden toys. Next, we will determine the potential profitability, which we will put in the plan from the 4th month of work.

For the first 2 months, work is underway to attract orders, there will be single orders with which stores will test the demand for your products. It is important to actively seek buyers and professionally support the promotion campaign on the Internet. It is difficult to detail the sales plan for individual positions, since it depends on the specific demand. Surely, you will have to discontinue toys that are not in demand, periodically redesign.

It is expected that after about 1 year of work, it will be possible to reach a stable revenue of 1,000 thousand rubles per month. By this time, it is already necessary to switch to a shifting nature of work and increase the number of craftsmen in the state, hire another designer and distribute responsibilities among them by product groups.

With this indicator, the net profit of the production shop after deducting mandatory costs, taxes and payments from raw material suppliers will be about 200 thousand rubles. However, this profitability should not be expected in the near future.

A good profitability of such production is at the level of 25-30%.

We expect a return on investment in the second year of operation.

Business in the production of children's toys is quite profitable in the long run. The priority is the high quality of products made from natural materials, a wide range of current choices and active advertising on the Internet.

The plans for 18 months include an increase in the production facility to 100 sq. m, hiring 2 more experienced craftsmen, creating an online store and selling toys wholesale and retail throughout the region, forming our own brand of high-quality, natural toys.