Do you like fashionable and stylish clothes, but don't always have enough money to completely update your wardrobe? Do you think that only wealthy people can afford quality things? We'll tell you how to dress on a budget for seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sale seasons in Russia:

- autumn-winter collection - starts from the end of December to mid-February;

Spring - summer collection- in many stores, a tempting sign "Sale" appears at the end of June. Discounts continue until mid-August.

How to shop with maximum savings for the budget

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy too much and not necessary. You should not succumb to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make purchases more deliberately and hold back your shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores try to sell old collections with discounts from 70 to 90%. The choice, of course, is already scarce by this time, enterprising fashionistas sort out all the best models and running sizes even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fashionable things at a ridiculous price.

Let me take an expert position in this dialogue. I have been working with clients as a personal purchasing assistant in European countries for 7 years (400 hours or 2.5 weeks is just the time I spent in the air at the time of flights). We are talking about seasonal sales, which primarily means sales at a discount of clothes and shoes, which are held at the end of any season, both summer and winter. I propose to discuss Russian retail, since during this period it has significant differences from the European one.

Seasonal Sale Rules

If the real goal of your shopping is to save a budget, then it is seasonal discounts that are a real source of savings for a patient buyer. The red tag with the word “Discount” works like magic, and the product marked “Sale” immediately has an audience ready to purchase it. Everything wins here: the buyer is satisfied with both the price and the purchase, and the seller is glad that he sold the stale goods and freed up space for a new delivery.

Sales, of course, are beneficial to all parties to the process, but, as you understand, there are some pitfalls here. Only with a competent approach, the process of shopping at sales can be put to good use.

The first problem that you will have to face is that most often the slow-moving sizes XS and XXL remain, or those models that have not aroused interest among buyers. And if you see interesting thing, which you really need, then do not wait for the sale, as most likely it will not be there by that time. Therefore, my advice to you: have a list of necessary purchases at hand and strictly adhere to it, without deceiving yourself in the process of shopping that you will soon lose weight, and this dress will fit you just right.

The second important advice: during the discount season, sellers have a so-called “ideal buyer”, who is already warmed up by the very idea of ​​​​taking at least something quickly, until a shopping competitor has formed. The situation itself is impulsive, and a person does not have time to think about such a thing as the justification of the price. Take a few minutes to check the reality of the quoted prices. To do this, you just need to go to the Yandex.Market application via your phone and specify the initial price. Often retailers inflate the initial price in order to attract buyers. bigger difference at a price that doesn't really exist. Even if you are lured by the words “90% discount!”, do not be so naive: no one will miss their benefits.

Another important point that can be encountered during the sales season, especially towards the end of it, is the quality of the goods. Pay attention to defects in the fabric or cut, because even if they didn’t take it for several weeks, subject to a decrease in the price of the product, it is possible that the item has significant flaws.

In this regard, let me give you some advice from an “experienced” shopaholic:

1. On the eve of the sales start date, monitor the places of your planned shopping in order to buy time and, possibly, agree with the sellers.
2. Try not to waste time. Be among the first buyers and choose what you really need, otherwise you will have to buy things that others did not need. Do not expect maximum discounts: only those goods that have not been sold for years reach them.
3. Do not buy expensive items on sales. Plan their purchase for the season and try to use, for example, a discount card, which also allows you to save some money.
4. Not necessarily on sales, stores get rid of low-quality or bad things. It's just that their commercial appeal is lower than that of those models that were bought at full price. They may have a less functional cut or a model that is difficult to combine.
5. Think about whether you really need a new swimsuit at the end of summer? Or is it better to set aside this amount to buy warm clothes for the next cool and longer season?
6. Each item you purchase (not necessarily during the sales period) should be what you really need. Remember this!

But still, sales and sales sometimes hypnotize us, and then we buy things that then lie uselessly in the closet and create the very situation: the closet is full - there is nothing to wear.

• buy only those things that you really like and need, which means they will not be lying around in the closet;
• it is better to spend money on quality things, then they will last a long time;
• all personal items should decorate you, emphasize your dignity, and, of course, hide your flaws.

It is better to create a wardrobe in which every item of the costume ensemble is a favorite. Then only this fact will cheer you up. You will feel natural and comfortable, which will definitely not be missed by others. Good luck with the sales!

In the capital, there are a huge number of stores selling clothes of various prices, purposes and styles, and it is quite difficult to sort out this variety. At Infoskidka.ru we have collected the most reliable and trusted companies. Our list of clothing stores includes designer showrooms, branded boutiques, network companies, discount centers, as well as multi-brand hypermarkets selling both luxury and mass-market clothes. After visiting the site, you will easily navigate through all the profitable offers and replenish the women's, men's or children's wardrobe without difficulty.

Infodiscount: maximum information about best stores Moscow

The main advantages of the Infodiscount site include significant time savings and the ability to explore a vast assortment in a cozy atmosphere. This avoids huge queues looking for the right collection or size. Also nice and quite significant bonuses are:

• Smart Savings

We have collected full list clothing stores in Moscow selling products of absolutely different price range. Their catalogs contain both budgetary democratic casual collections for daily use, as well as exclusive holiday items from leading fashion houses.

• 24/7 mode

The client visits the pages of the sites we have collected at a convenient time for him and in a convenient mode. We provide full information about addresses and work schedule outlet, so it will not be difficult to choose the option that suits the location and opening hours.

• Catalogs with descriptions and characteristics of goods

The inability to touch the product is not an obstacle to the purchase. Official sites publish on their pages catalogs of new and last year's collections, equipped with quality photos And detailed descriptions. If you know your measurements and understand which style suits your body type, the likelihood of a wrong purchase is minimized. Having ordered delivery by courier in Moscow in the online store of several items at once, you can choose the best one and buy only it. If the store does not distribute products online, you can check the availability of the required model in advance.

• Availability of reviews

We invite you to study the opinions of real buyers, get acquainted with all the advantages and disadvantages of the service and products.

Sale of clothes in online stores

Sale of clothes on the site Infoskidka is held regularly. The best discount clothing stores regularly indulge customers with an extensive list of additional bonuses: discounts up to 90%, club and discount cards, nice gifts and prize draws. If you need quality clothes at a discount, visit our website regularly and we will inform you in time about the most profitable promotions and offers.

In many countries, the days of seasonal sales are set not by fashion stores, but by the state. In France, they usually take place in early June and last for several weeks, prices at this time are reduced by 30-70%. At other times of the year, shops are prohibited from massively reducing prices. As a result, buyers have no problem getting information.

In Russia everyone fashion clothing store he decides when to arrange sales, so the spread in terms is quite large. In the gallery of shops Bosco di Ciliegi The official sale starts in June.
In the shop "Grishko", which specializes in dancewear and shoes, is high season in August-September, so discounts will only start in November.
But usually the first stage of sales falls on July, during this period, discounts, as a rule, do not exceed 30%, but there are almost all sizes. In late July - early August, the second stage begins, prices are reduced by 50-70%, but the chances of finding something worthwhile are also decreasing. Therefore, if fashion clothing store holds a sale in several stages, try to get into the first wave. Most brands start selling only in August, that is, at the very end of the season. If you are planning to capture the velvet season at sea, this offer is especially relevant - you can buy hits of the season at a significant discount and have time to enjoy them.
Winter sales start in December and continue until mid-February, but again, there is no uniformity among our stores. Some try to attract customers with discounts before the New Year, while others, on the contrary, seize the moment and sell goods with maximum profit.
How not to miss the sale? Many sites on the Internet are devoted to this problem, but not all of them offer the necessary information in a timely manner. The point is not their sluggishness, but the fact that the stores themselves are not very willing to make contact. Some, for example, brands included in the group Zara, do not report their sales at all. Russian stores learn about the exact date from the main office in Spain only two weeks in advance. This information does not get into the press, that the sale has begun, buyers will find out only when they come to the store, even the windows are changed overnight. Most do not hide the start dates of sales, but they are not in a hurry to report them, so the result is about the same.
There is a way out of this situation - you need to become a regular customer. This is not a closed club, as it often seems. If you like a certain fashion clothing store and you plan to go there from time to time, be sure to ask if he has loyalty cards. Sometimes they are given simply upon request, in some cases you need to make a one-time purchase over a certain amount. If such a purchase seems too big for you alone, come with a friend and get one card for two. Given that most of these cards are cumulative, together you will reach the next level faster.
In all stores Bosco di Ciliegi there are Bosco accumulative discount cards, which are issued upon purchase from 1000 euros, the initial discount is 5%, and the maximum discount is 20%. In addition, when buying from 300 euros, cards are issued Articoli, for which there is a 5% discount on accessories, perfumes and cosmetics, and three cards Articoli exchanged for one card Bosco. At the end of the season, before the official start of the sale, almost all stores hold client days, when all regular customers receive an additional discount of 5 to 20%. The exact date of the event will be announced by phone. If you want to be aware of all special offers, it is better to leave your phone number in the store. And if you are only interested in the sale, do not hesitate to warn the seller about it.
Store discount card No One gives you the opportunity to participate in special promotions. Before the general sale, cardholders receive an SMS about the start of a closed sale - during normal store hours, they can purchase items with an additional discount of up to 20%.
For Parade clients, Bruno Magli and Stuart Weitzman a single accumulative discount card is provided. Clients are the first to receive information about the new collection, sales, they are sent a new seasonal catalog by mail and an invitation to the buyer's day, where a fixed discount plus a card discount is provided. In addition, on this day special discounts for certain articles. And, of course, regular customers receive congratulations for the holidays.
In the shops Levi's, Chevignon, Timberland, Naf Naf Regular customer card holders are not only given a discount (including during the sales period), they are also given closed sales. You can get there either by invitation or upon presentation of a card, the discount is from 20 to 30% for the entire range.
brand Guess in August-2008 launches bonus program regular customers. After the card is issued, 5% of the amount of each purchase is credited to it. At the same time, you can use the card to pay 20% of the cost of the next purchases with accumulated points at any time. In the near future, the holders of these cards also expect additional privileges in the form of "closed sales", special offers and gifts for the holidays.
In TSUM, two days of a closed sale are specially allocated for black card holders.
Online Rendez vous discounts are held not only during the season, but also on the birthdays of stores, dates can be found on the website.
Most stores cancel cards during the sales period, but not all. Discounts are cumulative, for example, in networks "Wild Orchid", "Bustier", Flo&Jo. In the shops Le Coq Sportif, Gant, França the money you spend is credited to the card, and although you do not receive an additional discount, you are getting closer to receiving the next level card.
Online TJ Collection and Lacoste no maps, but everyone can receive newsletters. To do this, you need to leave your email address in the salon or subscribe to news on the site.
The end of the season is not the only time when you can buy discounted goods. Brands that produce several collections per season may have several summer and winter sales.
If the store does not have a discount, then the old collections are located in separate corners. IN Cara&Co they are located on the second floor, and although they are not so easy to find, your efforts will be rewarded - things are offered there with a discount of up to 80%.
In some stores you can see corners with discounted items. For example, in Benetton. A wholesale sale is usually arranged before the liquidation of the store, and this can happen at any time. Then everything is sold at reduced prices, regardless of the season.
Look out for promotions that offer freebies with purchases. Most often this happens in cosmetics stores. It is quite possible, really worth it to buy another cream or powder and get a travel set of cosmetics. But be vigilant - before you go for an unplanned purchase, think about whether you really need this gift.

Each potential buyer needs to know when sales start on the Aliexpress site in order to purchase the desired product profitably. The largest Runet platform is interested in attracting as many customers as possible, therefore, it holds various kinds of promotions with enviable regularity. Discounts can be either purely symbolic (5-10%) or reach 50% or more.

How do you know when is the best time to buy what you need?
Friends, it's already 2020, so actual information by dates for this year, .

Different stores on the Alibaba platform have discount promotions almost daily, so you can get a discount in such situations:

1. Discount for bulk purchase. Usually, all sellers reduce the cost of a unit of goods when buying from 2-3 pieces or more. You can see the wholesale price directly on the product page;
2. Coupons. Appear at different stores regardless of whether there is a global sale. Standard coupon denominations: 1 USD for purchases over $10 and 2 USD for purchases over $19;
3. Hot Products. Positions with discounts are displayed separately from the rest in a special section;
4. Weekly Bestsellers;
5. Seasonal and thematic sales.

The latter are the most interesting for buyers, because only here you can buy appliances, clothes and shoes or household goods with a solid discount.

Seasonal and thematic sales: dates followed by buyers around the world

Regardless of whether the client uses the desktop site version or logged in from a mobile application, his field of vision always includes bright banners, notifying about future sales on AliExpress.

Thematic days include days of discounts dedicated to various anniversaries and holidays of various peoples and cultures. This also includes international holidays: Defender of the Fatherland, New Year, Valentine's Day. Anniversaries of the site are celebrated on a large scale, so there are discounts on almost the entire range of products presented.

The list of thematic and seasonal Aliexpress sales that occur annually:

• 11.11 Sale- the most famous;
• Black Friday and her brother cyber monday;
• Sale 12.12;
• Main sale;
• Discounts in honor Chinese New Year;
• Thematic promotions in honor of February 23 And March 8;
• Birthday of Aliexpress online store;
• Forever Young;
• Discounts in honor of Halloween and others.

Seasonal sales on the site are held in honor of the end of each season, so promotions are available at any time of the year. So that the largest sales on Aliexpress do not pass by, we suggest that you familiarize yourself with the rating of these events.

Sale 11.11

Sale 11.11 is the most famous event among all fans of the Chinese site. It starts annually at 11 am on November 11 and lasts exactly one day. A week before, the pages of sellers are already receiving news about future discounts, the value of which can reach 90%. On average, the price concession is set at the level of 30-40%.

At the same time, you need to be careful: cunning sellers can raise the price of a product, and then lower it again on the day of the sale, allegedly “providing a discount,” which is not really there. Therefore, it is important to put the product in the basket in advance and monitor the change in its cost so that shopping is really profitable.

Users can also use letyshops, a popular cashback that allows you to return part of the funds spent. The same application installed in the browser perfectly shows the dynamics of the price of the goods, which is very convenient. IN mobile application during the period of preparation for the sale, you can take part in different games, for which you can receive coins. Then they are exchanged for coupons.

Black Friday Sale & Cyber ​​Monday Sale

Black Friday is rightfully in second place in the ranking of popular Aliexpress sales, because it is at this time that you can buy good equipment at a great price. In her honor, sellers place coupons on the main pages of stores, which the buyer then uses when paying for the purchase. As part of the promotion in the mobile application, you can also catch coins.

Sale of the Year in anticipation of the New Year

Exactly one month after the world-famous 11.11. Sale starts on 12.12. Every year before this, a promotional video describing the event appears on the site. In a few days, flash-games with coins as a prize become available in the Aliexpress app for smartphones. You can play on average no more than 5 times a day. In turn, the accumulated coins are exchanged for real coupons, which make it possible to get a tangible discount. TMall and Lowcoster are the main sections where the price reduction will be the most significant. On the bargain shopping there are only 24 hours.

Chinese New Year is waiting for everyone in the spring

Be carefull! As part of this sale on Aliexpress, some sellers may first inflate the price, and then lower it. As a result, the site visitor sees a beautiful “90% discount” banner, although in fact the price has not changed at all. Therefore, if you want to buy household goods, appliances or things, you need to monitor the cost of the product you like in advance.

Proper shopping in Chinese New Year:

1. Analyze cost;
2. When ordering things, get ready for a delay in delivery;
3. Use coupons, do not miss drawings;
4. Look for trusted stores that value their reputation.

The celebration will take place on February 16th. You must be prepared that more than 5 days can pass from the moment you pay for the goods to the moment they are loaded on the plane - the Chinese really arrange long festivities. So it pays to be patient.

Discounts for March 8 and Patronymic Defender's Day

This is a purely women's and men's holiday, therefore, all products are divided into categories. The stronger sex can save a lot on the purchase of equipment and men's goods, the beautiful half of humanity will obviously be pleased with the abundance of handbags, dresses and cosmetics at an attractive price. To always be up to date with the news, you need to follow the promo on the main page of Aliexpress. And on Valentine's Day on February 14, everyone can get a coupon to please their soul mate with a present.

Youth Summer (Forever Young)

The last event in the rating of sales on the Aliexpress site. It starts annually at the end of May-beginning of June, in 2019 - on May 26. Timed to last calls And proms, so there is an opportunity to buy inexpensive clothes and shoes with delivery to Russia and dozens of other countries around the world. In this case, all products that are in the catalog participate in the promotion. Anyone who registers on the platform and receives a coupon can take advantage of advantageous offers and save money.

All the sales described on the site are repeated annually, so arm yourself with a diary and mark the dates of the largest ones in order to shop profitably! Aliexpress prepares a lot of interesting things for new customers and regular customers.

Sale on Aliexpress 2019 will be a great opportunity to purchase the desired products with discounts. Those who follow the calendar and make a purchase as part of the planned promotions will be lucky.

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