• 1 7 main rules how to start your business from scratch
  • 1.1 Start with anything
  • 1.2 Choose a growing niche
  • 1.3 Find your competitive advantage
  • 1.4 Test a niche
  • 1.5 Learn to count income and expenses
  • 1.6 Use the Internet
  • 1.7 Sell services
• 2 10 tips for a budding entrepreneur
• 3 How to start your own business from scratch: everyone should know
  • 3.1 Control of motivation and mental attitude
  • 3.2 Business mindset
  • 3.3 Ability to learn quickly
  • 3.4 Planning skills
  • 3.5 Thirst for self-development
• 4 Business from scratch: 7 steps for a novice startup
  • 4.1 Identify your strengths and key skills
  • 4.2 Study the market and competitors
  • 4.3 Consider positioning
  • 4.4 Write a business plan
  • 4.5 Find your first customers
  • 4.6 Building a personal brand
  • 4.7 Analysis of results and scaling
• 5 Which business is better to open: 3 best ideas for beginners
  • 5.1 Business with China
  • 5.2 Information business
  • 5.3 Selling goods on Avito

Now in Russia there is a great interest in entrepreneurship, especially among young people. People understand that their own business can give much more money and freedom than hired work. But entrepreneurship has a downside: according to statistics, most new businesses fail in the first 1-5 years.

The success of a future business depends not only on personal qualities and capital, but also on other factors: seasonality, demand, etc. So what kind of business is better for a beginner to open? We will talk about what business is most in demand in 2017, and what it takes to start a business.

7 main rules for starting your own business from scratch

If not everyone, then very many can become successful businessmen. Here are the main rules for the first startup.

Start with anything

If you do not have experience in running a business, it does not make much difference which one to open. The most important thing now is not to make a successful company with millions of turnovers, but just to try yourself. Understand how interested you are, how much you can sell, draw the first conclusions. Therefore, it is not so important how much money you earn in your first business, and how long the business will be afloat. At the very beginning, the main thing is to start. For example, you can start without even leaving your home!

Choose a growing niche

When choosing a niche, many people make the same mistake: they choose the one that is now heard, the most popular. But in such a niche there are always many competitors who have more resources and experience. It is difficult to win against them, you have to lower prices in order to attract at least some customers. As a result, the business becomes unprofitable and dies.

Exit: find a niche that has a chance to become very popular over time. In other words, look for a growing market. In this case, your chances increase significantly.

Find your competitive edge

Before you start a business, evaluate your competencies. If you do not know anything about the restaurant business, but decided to start it, it will be difficult for you. And you will quickly lose to a person who understands how this sphere works. Therefore, it is better to start with something with which you are at least a little familiar. For example, you have experience in this area, or at least a great interest in it.

Test a niche

You can write a business plan for 2 months, pay for the rent of the premises, launch advertising and eventually find out that no one is interested in your offer. Before starting a business, the main task is to test the chosen niche and quickly get the first money.

To do this, it is better to choose areas where the execution of the order does not drag on for several months, in order to immediately assess whether it makes sense to continue working in this direction.

For example, if you do not live in the largest cities of Russia, such as: Moscow, Kazan, St. Petersburg, Yekaterinburg, then a business idea may suit you earnings on the resale of cryptocurrency wallets.

Learn to count income and expenses

From the very beginning, you must understand how much money the business brings to you. And also compare these figures for the year. For example, if the business is seasonal, you can earn good money for several months. But in terms of annual income, this amount will not be higher than the usual salary. Your goal is to open a highly profitable business. Or at least a project that has prospects to bring high income.

Use the Internet

Ideally, your business should be directly connected to the Internet. At the moment, an Internet business requires a minimum of financial costs and brings good profits. But even if you decide to open a classic business, make sure that it has an online presence.

Sell ​​Services

If your initial capital is minimal, or you do not want to invest money at all, sell services. Unlike goods, they do not need to be purchased. You can sell both your own and other people's services.

We hope these tips will help you make your choice and choose a promising business niche.

People who are not connected with entrepreneurship often have inadequate ideas about their first business. Some people think that they will immediately reach high turnover, others overestimate the audience's interest in their product. Others invest a lot of money and go bust. How to start a business from scratch to be among the first?

In order not to get frustrated and not quit a new project ahead of time, keep these tips in mind:

1. Don't take out business loans. At the very beginning, it may seem that the business will bring instant and big profit, but in practice this almost never happens.
2. Consider possible losses. Remember that many businesses fail in their first few years of existence.
3. Have a plan ready for positive and negative developments.
4. Do not invest large sums in business, deferred for the study of children, payment of loans or mortgages. Remember that they may not return.
5. Explore the Market before stepping on it.
6. Start with projects that require minimal investment.
7. Learn from someone else's experience- Learn from existing entrepreneurs.
8. Work in a niche you know. Ideally, do what you enjoy.
9. Set a goal and make a clear plan upon its achievement.
10. Be prepared for hardships and failures. Don't give up!

Entrepreneurship is a balance between caution, rational calculation and risk. But you can only find your own balance with practice. Therefore, if you decide to open your own business, do not delay planning too much.

How to start your own business from scratch: everyone should know

Some people, including sociologists, believe that entrepreneurs have a special "commercial streak" that helps them launch and run successful profitable projects. Is it really?

If you look at other people's entrepreneurial experience, you can conclude that some people are more successful in business than others, but this is not the only factor. Many businessmen went bankrupt, and more than once, some completely went bankrupt, but some of them got back on their feet and still launched a successful project.

The most important thing that helps people to successfully run their business is a set of specific skills. Having mastered them, almost anyone can become an entrepreneur.

Motivation and mental attitude control

If you are used to a little despair, give up at the first difficulties and work only according to your mood, you are unlikely to be able to develop a successful business. Real entrepreneurs are ready for difficulties and failures and perceive them philosophically, only as a useful experience.

business thinking

This is the ability to navigate the market, quickly respond to changing situations. Everything is even more important than the correct assessment of a niche or an impressive start-up capital. The good news is that business thinking can be developed if you set yourself such a task.

Ability to learn quickly

Whatever niche you choose, it will definitely change. There will be new trends, new requests from customers. If you can’t learn quickly and keep up with the times, you will quickly be out of work.

Planning Skills

You will have to learn how to make both long-term and short-term plans, change and supplement them on the go, and measure results. Without this, you will not be able to understand not only where you are going, but even how much you earn exactly.

Thirst for self-development

You will have to constantly look for options on how to improve your offer, product or service. If you stay in place for a long time, you will quickly be overtaken by competitors. Without the desire to make a better product than the rest, there is nothing to do in any market.

If the difficulties do not scare you, let's talk about what exactly needs to be done to start your own business.

Business from scratch: 7 steps for a novice startup

The process of starting a business from scratch in any niche will be similar. Here are the 7 steps you need to take:

Identify your strengths and key skills

Before you take on a business, understand what you are doing well and what is not very good, what you are interested in and what is not. Any skills will do: repair electrical appliances, count quickly, drive a car. Perhaps, by structuring the entire list, you will realize that you would like to connect your business with a specific activity, for example, your own hobby. But be prepared for the fact that you will have to constantly develop in the chosen business.

Study the market and competitors

You need to study carefully, not just by looking at the websites of companies. It is best to go to the strongest market players. Look at their products live, understand how they communicate with customers.

If you are doing an Internet business, you can also chat with competitors under the guise of a client, or even buy some inexpensive product from them. This way you can see how customer service, help desk and other important business systems work.

Consider positioning

If you offer exactly the same as your competitors, your business will fail. You need a unique selling proposition (USP). It is especially necessary if your product or service is exactly the same as that of other market players. Then you need to think about what special you will offer the client: faster delivery, a discount, a special service.

From the very beginning, try to bet on uniqueness, otherwise the target audience will simply not notice you.

Write a business plan

The business plan should take into account the resources that you have (money, premises, staff, etc.) and the characteristics of the market (competitors, target audience). By clearly structuring these points, you can think about how best to deliver goods, how and where to advertise, how much to spend on it. Without a business plan, your movement will be chaotic and most likely doomed to failure.

Find your first clients

The first customers are needed not only for profit, but also in order to re-evaluate and test demand. For starters, it is best to use word of mouth: offer your product or service to friends.

Of the other budgetary ways to make yourself known: ads on free boards, in thematic groups, targeted or contextual advertising. Think about your proposal in advance so that it not only reflects the benefits, but also inspires confidence.

Formation of a personal brand

If you want to stay in the market, you need to build your own loyal audience. From this point of view, the first customers are very important: they will not only leave you positive feedback, but they can also tell friends and acquaintances about you. And this is the first step towards recognition and recognition in the market.

Analysis of results and scaling

If you have received the first reviews, the first money and new customers, do not rush to celebrate. Now we need to think about how to attract even more people, simplify routine processes and whom to delegate them to. If the result turned out to be worse than you expected, analyze the errors and try a new offer or another market.

Although new items may appear in different niches, these 7 steps are basic for starting any business .

Do not perceive entrepreneurship as hard labor and routine. Most likely, at first, your business will take you a lot of time, but it will soon pay off. And not only money, but also the pleasure of work.

Which business is better to open: 3 best ideas for beginners

There are many interesting niches and ideas for earning money, but most aspiring entrepreneurs have a fairly limited budget, and some do not have it at all. But this does not matter - even seasoned entrepreneurs advise starting with a minimum of investments, and not investing all their savings in a business. So what is the best business to open? Below you will find the 3 most profitable business options that you can start with a minimum of funds.

Business with China

Chinese goods are very cheap, which allows them to increase their price by 100-300% or more during resale. The most important thing is to check whether the selected product will be in demand. This can be done through free message boards and social media groups. If the ad has a response, you can safely order goods.

Detailed business start-up scheme:

• test the demand for several products, choose the best one;
• order goods in bulk;
• set up online advertising or place free ads;
• send orders by courier or through a transport company;
• invest part of the proceeds in advertising to get more orders.

The biggest risk here is to buy a product with low demand. But this can be avoided if you check it in advance.

Information business

If you are good at a topic, you can teach it to others. Infobusiness differs from classical tutoring in that you record a training program once and post it on the Internet. Thanks to advertising, interested people will find and buy the course. This is almost passive income - you just need to invest a small amount in advertising.

Infobusiness can also be scaled: conduct online trainings, give consultations, etc.

Sale of goods on Avito

This is the easiest way to get your first money and feel like an entrepreneur. Even schoolchildren will be able to try it out, because. it does not require any investment.

Here's what to do:

• find items to sell
• post ads
• receive calls and sell goods

To get the first money, you can start by selling your own things that you no longer use. And to find a product with stable demand, you can place test ads for something that you don’t have in stock yet. If there is demand, you can sell.

Many people in Russia are engaged in earning on Avito. Someone uses it as additional income, and someone turns it into a full-fledged business. Yes, it is quite possible! If you are interested, I recommend reading our article on

A complete step-by-step guide and a practical algorithm for starting your own business: from idea to launch, thoroughly and seriously

"How to open your business from scratch?" - hundreds of thousands of people ask themselves this question every month - a proven fact. And that's just on the Internet. To make it completely true, I will say that similar requests are also taken into account: how to start a business from scratch, how to start a business from scratch, how to start a small business, how to start a small business, what kind of business is profitable to open from scratch etc. But from this the essence does not change in any way, you must admit - all the same, everyone is interested in one thing: how to open your own business?

The fact that many are interested in how to start a business from scratch is good. The trouble is that 99% of those who want to open their own business will never do it. They want their own business, but never start it. But what about this 1% who still managed to start their business from scratch? What do they do in order to still open their business from scratch?

So, let's go in order about all the main issues that concern all those who want to start their own business from scratch.

Where to get money for a business from scratch? The main concern, of course, is money :-). You know, it would be easiest to simply list the main ways to get money to start your own business. For clarity, we will list them, but still further we will discuss another point of view.

Here they are:

• Own funds;
• Bank loan and / or leasing;
• Attracting investors and/or partners;
• Borrow from relatives and friends;
• Get grants and government subsidies;
• Sell ​​something;
• Earn.

You can, of course, consider other options such as robbing a bank (I don’t recommend :-)), or begging in the subway (all the more I don’t recommend it, the competition is super high there :-)). A joke is a joke, but business is not a joke. There are ways to get money, but so far this is not the main thing. The main thing is to think! Think out!

Is it possible to start a business from scratch, without money? Do you really need money? Is this not an excuse - it seems that I want to open my own business, but there is no money. I will not say that any business can be opened without investments.

No, you can't, of course. But a lot of money will be required if you are going to open a plant. Or an expensive restaurant on the Arbat or Nevsky. A SMALL business can be started with little or no investment. In fact, there are many areas where you can really start your business from scratch. From real zero. Of course, I do not take into account the costs of registering a company and other procedural points. Of course, you can't do without them. Although…:-).

You don't need a cool office, a leather armchair, super new equipment and a secretary model. Sometimes such thoughts even interfere, and very strongly. My neighbor Vanya is a super car repairman. He wants to open his workshop, but he lacks $50,000 for new advanced equipment.

“Wan,” I tell him, “why don’t you start small. Buy for a couple of thousand the most necessary, and then slowly. You will have clients, you are a good master.
- No, what are you! - answers. - If you open a business, then only this way, with your own equipment.
His own, and dear ... For ten years now, and he is still working for his uncle ...

Yes, with money it's faster, sometimes easier. Again, sometimes in some businesses. That is, it is not always easier with money, if someone does not understand. Like this. Why? Yes, because when you invest money, sometimes your brain slows down. Because you are afraid, because you are waiting, because there is something to lose. And if you have invested ten thousand, you feel freer, you take more risks, you make other decisions. Indeed, at the beginning of a small business, the main thing is how you will implement your business idea. Not the amount of money invested. And what and how you will do. Money alone will not do anything, only you. With or without their help, it depends on how it is easier for you to work. And if you are ready to plow, then you can definitely open a business from scratch.

Once again, when you are just starting a business from scratch, it is not “where to get the money to open your business” that is of paramount importance, but “how to implement this business.” And money helps someone, hinders someone. I'm serious. I will clearly show this with two almost mathematical formulas:

Large investment + poor implementation = 0 (and literally ZERO)
Small investment + smart implementation + hard work = SUCCESS

There are times when having money will definitely help. For example, you can either on your own or spend a week, or you can entrust this to specialized offices for a fixed amount, and do something more useful for your business. Or you can open your own business and immediately hire a secretary and a courier, or you can answer calls and deliver orders yourself (at first). And these are banal, but illustrative examples - you can do this and that. That is, when you start a business from scratch, you can spend either time or money. And so it is in many matters. The main thing is to find a balance.

You can open your own business from scratch, without money. Yes, without money at all (I said that I don’t take into account state duties and so on). Of course, you will have to work a lot yourself, but you cannot start a business without investments. Or you can start a business with a small investment. For clarity - a small investment, it's not 300 rubles. And not 3000. But I am sure that with $1000 it is quite possible to start your own business. And it's a small investment.

I say this for a reason– I started my first business with $1000. What happens next is up to you how you manage your business. If there is no experience - yes, it will be difficult. I myself had no experience - I did not succeed much. But he didn't go broke, by the way. The business was sold and is still in business. Most importantly, I studied. And you learn - after all, there is no other way to learn, the only way.

So, I hope you figured out where to get money to open your own business. Or rather, where to get them is immediately clear (we listed several ways above) - it was necessary to understand that you can open your own business from scratch, without money. There are many businesses that you can start from scratch even sitting at a laptop. Well, how are you now :-). Just find your...

What do you need to know and what qualities and experience to possess? Rather, you don't need to know anything. So that the answer is not so harsh, I will try to justify my opinion. At the same time, I will make a reservation - we are talking about those who have never been involved in their own business.

Accordingly, there is no experience of opening and running a business. And the experience of working as an employee can be different. Certain knowledge and skills, of course, can come in handy.

But you know what's the point? The more experience you have in a certain area, the longer you have worked for someone. And then it is more difficult to rebuild, to become an entrepreneur. I really hope I don't offend anyone, but that's the way it is. This is human nature, the brain is already used to thinking in certain categories. And all of a sudden it needs to be different. And with age, it becomes more and more difficult to make drastic decisions. I'm not saying that all of the above is 100% true - of course there are and will be exceptions - but the trend exists.

Another thing is if you once had entrepreneurial experience. Even if indirect. What an entrepreneur needs to do is not taught anywhere. This is life teaches. Experience, and entrepreneurial. So, don't worry if you don't know anything about how to open and run a business. Who knew before they started? Nobody! And you will learn - just start!

At the expense of personal qualities - faith, perseverance and work. I understand how trite this sounds and how many times you've heard it. Well, yes, here's another one, you probably thought. Believe - and everything will come true. Nothing like this. Well, look. Believe, and everything will come true - this is nonsense of course. Philosophy. Faith alone will not help you start your own business from scratch. But understand - without the greatest work you will not succeed. It will definitely work. And more. And stubbornly. And again, and again. And if you do not believe in what you are doing, in what you are doing it for, then you will not work hard. It doesn't work once and quit. And not everything will turn out the first time, of course. That's why faith is needed. Everything is logical actually. There is no philosophy here.

If you want, I can call it differently - you need to understand that what you are doing is really feasible. If you yourself doubt, then you will not have enough energy and motivation to work. And if you do not work, there is nothing to hope for, I say again. To work, moreover, more on business than in it. We'll talk about this later.

Now you understand why it is so important to believe in order to open your business from scratch and yourself?

You don't have to have special knowledge to start your own business. You still get the knowledge of an entrepreneur, only doing business. Certain skills can help, yes. For example, communication or sales skills. But it is quite possible to do without them. V-p-o-l-n-e! They are not decisive in the career of an entrepreneur, understand. Bill Gates, for example, is not a model for either. The determining factor is your desire to work, to do it. About what moment I consider the most important business factor, and not only to open your business from scratch, but also to successfully run it, I wrote a separate article.

Options for starting your own business“I want to start my own business – what should I do?”

There are several options here:

1. Start your business from scratch, i.e. implement your own business idea;
2. Buy a ready-made business (if you have finances, of course);
3. Buy a franchise (the issue of money is also important);
4. Do business in network marketing (this is bad for us, otherwise it is a normal working business).

Each of the above options has its own advantages, and we probably won’t dwell on each of them here. Let us consider in more detail only the first option, i.e. "start your business from scratch".

Where to begin? Let's figure out how and where to start your business from scratch. And what are the important factors that influence success in this difficult but interesting process?

5.1

Business idea: Business starts with a business idea. more details can be found in the relevant section.

Here we will focus on the most important thing in this matter - what is an idea for a business in fact. A business idea is not necessarily a fundamental innovation or advanced technology. A business idea is your own way and plan for the implementation of even a long-existing business. For example, trade in products or furniture.

You know, businesses that offer a fundamentally new product on the market go bankrupt the most. Only we rarely hear about it. But food is sold on every corner. Cafe as well. Plastic windows offer almost everything. Well, they still work, for some reason. But not all, of course, there are those who turn off the business. But, believe me, businesses are closed not at all because of competition, but because of a mistake in doing business.

Your business idea is your highlight- a little trick, a novelty, or something that will give a little more perspective to your business. Look what Oleg Tinkov did - I hope you all know him, he is a successful entrepreneur. It would seem, somewhere, where, but in the market of finance, loans and banks - there is already a sick competition. But, they offered loans and bank cards without leaving home. Fill out the form, and we will do everything ourselves - they say. And what? They work very successfully. Here is their highlight - cards and loans at home. Business something ancient, right? Nothing new was invented.

5.3

Goal (and plan): And finally, there must be a goal if you are going to start your business from scratch. I'm not from the point of view that you need to clearly define goals, then write a plan and tasks, the implementation of which will lead to the achievement of the goal. All this is not bad. But I'm in a different way.

The goal is needed not so that there is something to fill in and draw, but to make it easier for you to make the right decisions. That's all.

If you have a clearly defined goal, you will subordinate all decisions to it, respectively, and will move towards it. If your goal is some kind of vague concept (or not concept) of success, then every time you will be guided by something else, and you will spin like a squirrel in a wheel. So, the goal and plan should be - even if not on paper (although this is better from a purely practical point of view), but in the head - but clear, specific. This is important so that you can see better what has already been done and what remains to be done. Success requires a goal, you need an understanding of what you are doing, how you do it (or are going to do it) and why.

Business idea or project mission Every business starts with a business idea.

6.1

How to choose a business idea In this part, we will consider the principles and methods of generating ideas for small businesses, i.e., we will try to answer the questions: where do small business ideas come from? What are the main criteria that a small business idea should satisfy? How to test a small business idea for relevance?

6.1.1.

Choose a business idea through 50 questions I bring to your attention 50 questions, the answers to which will help you to choose the right business that is truly right for you. Try to answer sincerely. You can only deceive yourself.

6.1.2.

Choose a business idea - 6 tips A good business idea requires creativity and creativity. But creativity is not always and not for everyone is at the proper level. Here are some tips on how to stimulate creativity to generate creative business ideas.

6.1.3.

5 steps to a business idea Another way to find a working business idea based on 5 postulates.

To study the demand for a product or service In this material, we will talk about the study of demand and the assessment of the demand for your product (goods and / or services). When, to whom and with what tools and methods to study demand.

To start your own business, you need to choose a suitable line of business, draw up a business plan, find a platform for the implementation of ideas. After that - purchase equipment and tools for work, register with the tax office, hire staff and get to work!

Own business is the cherished dream of millions of Russians: who can be a better boss than yourself? With whom else to share success, if not with yourself and your partners? Thousands of start-up entrepreneurs are not even afraid of the crisis and the prospect of complete ruin. The most difficult thing is to take the first step, abandon the usual behavior and plunge headlong into the world of high earnings.

Before you start your business, you need to create a certain reserve. It is possible that for several months the new enterprise will not bring any profit - only losses. It is important to evaluate each step, analyzing its prospects, otherwise ruin is a matter of time. What should a young entrepreneur do on his way to success?

Starting a business includes many steps:

Idea selection.

Maybe you will enjoy selling ice cream in the children's park: the profits here are solid. Or you are crazy about beer, and therefore want to open your own factory. Or, like Oleg Sirota, organize the production of parmesan in the Russian outback. Perhaps the entrepreneur is attracted by his own shugaring studio - there are many options.

1. Site search.
2. Any business needs a headquarters where activities are planned and coordinated. This could be a traditional office space, a co-working space, or a virtual space. This item of expenditure is very important for productive work.

Activities should be based on a competent and accurate project, which will achieve success in the foreseeable future. The fewer "white spots" in the plan, the clearer and more understandable the labor process.

Registration.

An institution or an LLC can act as an organizational and legal form. Less common forms of doing business require more time and money to register.

Obtaining permits and approvals.

Licenses are required for the sale of alcohol, private detective, educational, medical activities and other areas of work. Decisions of various bodies are also needed for trade, construction - it all depends on the specific circumstances.

Arrangement of credits and loans.

If your own working capital is not enough, you need to think about attracting resources. A loan can be issued to start work on a franchise, equipment is also purchased on lease - you need to look for options. In addition, a newly created company can nominate shares, which is also an excellent way to raise funds.

Purchase and installation of equipment.

To conduct any activity, objects and means of labor are required: they can be machine tools, cars or just computers. Without your own equipment base, it is impossible to ensure stable operation and plan it.

Recruitment.

Under a specific business plan and company, you need to select all the necessary employees: from the chief accountant to the cleaner. The process of hiring them depends on the legal form, but in any case must comply with the law.

Choice of taxation system.

Different alternatives are suitable for specific companies, depending on the number of employees, turnover of funds. The choice of taxation system is very important to keep the maximum amount of resources in the company's account.

Launch of the project.

After the main stages are completed, you can proceed to the start. A big mistake is made by those entrepreneurs who start working without their own business plan and an intelligible answer to the question of what they want to achieve from life.

There are many other steps that a future millionaire will have to take. When thinking about how to start your business, do not forget to make sure that it is legal in Russia. So, in our country, the sale of psychotropic (narcotic) drugs, the activities of financial pyramids, totalitarian sects are prohibited.

For 7 months of 2015, 383 thousand individual entrepreneurs were registered in Russia (this is almost 17% more than a year earlier). The total number of entrepreneurs was 3.5 million: approximately 5% of the total working population of Russia. Rapid growth is also noted among farms: the annual increase has almost reached 50% - 18,500 more. In total, there are 139.6 thousand of them in Russia.

Buying a franchise as a sure way to start a business

Don't know how to start your own business without the hassle? Then you should definitely try an easy start with a franchise. This is a ready-made model of work, more detailed than a business plan, thanks to which stable and successful activities are ensured. The most common types of franchises are chain restaurants, cafes, beauty salons, clothing and footwear stores.

A franchise has a number of advantages:

1. Fixed costs. The level of expenses is carefully verified by the developers, deviations from the "general line" are within 10%.
2. Training and assistance. Franchise creators will help in training staff, creating a corporate style, and achieving the desired level of service.
3. Rapid progress of the project. A good promotion of network companies is a great opportunity to quickly take your share of the business.
4. Stable profit. Unlike the system of trial and error, working with a franchise guarantees a certain amount of revenue if all the recommendations of the model creator are fully followed.

Not everyone is equally lucky: entrepreneurial activity is always associated with high risks. Thus, in just 3 months of 2015, 3,756 legal entities in Russia were declared bankrupt in the prescribed manner. This means that they could not pay off their obligations and were forcibly liquidated. In total, 14,500 companies became bankrupt in 2014, and about 10% in December.

Buying a ready-made business

To avoid doubts and torments at the very beginning of your entrepreneurial career, you can purchase a ready-made business. It is much easier than creating your own store, restaurant or beauty salon. The buyer does not have to go through the process of registering a company, hiring personnel again. It is enough just to competently take up the management of activities so that the organization brings a stable profit.

Unlike buying a franchise, acquiring a ready-made business does not require paying royalties. It is enough to pay off the seller once in order to keep all the dividends for yourself in the future. Some banks issue loans to buy other people's enterprises, so theoretically you can buy someone else's dream even without your own funds, but in practice this is unlikely.

Crowdfunding platforms - an investment tool

One of the main problems of a young entrepreneur is the lack of own resources. KF-platforms will help to solve this issue: a place where money is issued against promises. The idea itself originated in the West, but it also took root in Russia. Various amounts of funds are collected over several days or weeks. The main thing is that the idea be fresh, original and catchy: in this case, success is guaranteed to the entrepreneur.

Summary: stop dreaming, it's time to act

So, starting your own business is a significant risk as every entrepreneur risks everything they own. However, with a competent approach to business, success is inevitable: every year, thousands of people around the world become millionaires, and you have a real chance to become one of them.

What is a small business? What are the origins of entrepreneurship in Russia? How to start a small business on your own for a beginner?

Hello dear readers! Eduard Stembolsky is in touch!

The article will help you start your own business from scratch: I will provide you with step-by-step instructions for starting your own business and explain how to avoid common beginner mistakes.

Read the article to the end, and you will not have a single question or doubt on this topic.

Let's start friends!

1. What is a small business and entrepreneurship in general

Small business is synonymous with private enterprise. In the special economic literature, the definition of this concept is as follows:

is a set of legal structures and individuals engaged in entrepreneurship and not part of monopolies and large corporations.

Small businesses are characterized by limited production volumes and a small number of full-time employees. Sometimes you can find this definition:

- entrepreneurial activity carried out by a limited group of persons or a company controlled by one owner.

Economic experts classify small business as a type of high-risk financial and commercial activity.

The ultimate goal of entrepreneurship is to receive a constant profit from the production or sale of goods (services).

The efficiency of a small business is determined by the growth of income over a certain period. Business profitability (economic benefit) - the ratio of the costs of organizing business activities to the profit received.

We all know that in the capitalist world it is impossible to live without money. To be more precise, without a certain amount of them, which will be sufficient to satisfy at least the basic needs of a person in food, food and a roof over their heads. For me, this is a very simple and rather cynical fact that should be taken for granted, since this is how the world works.
Let me introduce myself - Vitaly Larin, an active businessman, I want to tell my story of how to start your business from scratch.
Realizing that big earnings are needed, I began to think about how and where I can get the amount of money that will allow me and my loved ones to live in abundance.
The first thing that came to my mind was to get some kind of job as a hired employee. As for me, this is the easiest way to earn money and it is quite good, because it has a number of advantages:

1. In essence, it is not you who earns money, but your boss, because the main entrepreneurial burden falls on him;
2. The hired worker does not risk anything except his time, maximum salary for the last month of work;
3. If you don’t like the job, you can always quit and look for something better – there will be enough work for everyone.

As you can see, being an employee is really easy, in terms of commitments. And one could say that this is just a great way to earn money, if not for one huge minus - the salaries of employees are given by the boss and their size is almost always insufficient. Which is quite normal - the higher the salary of the worker, the less profit the employer has.

And what should a worker do if he is really not satisfied with the monthly salary or he just wants more? The answer is quite simple - he should become the boss. Understanding this path is more difficult, but the benefits of this kind of activity more than compensate for all the difficulties:

1. First, you decide what, how and when to do it.
2. Secondly, you will be financially independent.
3. Thirdly, starting your own business is an excellent incentive for self-development and self-realization.

And frankly, everything will not be so difficult if you know in advance what and how to do. This is what I will try to help you with by describing how I decided to start my own business from scratch, what it took for me to do this, and what you may need if you decide to become an independent entrepreneur.

I want to be the boss!

To be honest, I quickly abandoned the path of a simple worker and decided to become a boss, because I did not want to work 10-14 hours a day and receive a small salary for this.

In addition, I was always frightened by the thought that I would be deprived of bonuses or fined at the whim of my superiors, just at the moment when I urgently needed money. Which has already happened to me.
Realizing this, I began a futile study of how to start a business with minimal start-up capital and even less self-employment experience.

Here I was a little lucky, having a very extensive and deep knowledge of economics, I clearly understood that the generally accepted opinion that you need to be engaged in some kind of production in order to earn a lot is a big nonsense. Money in modern capitalism is earned in two ways - through speculation and through the provision of services.

It should be mentioned here that I used my economic inclinations mainly to predict the exchange rates of the CIS countries. Thanks to this, he had a stable additional income by trading binary options.

This may seem like a difficult activity, which is partly true. However, if you understand this issue, then even a beginner will quickly realize one thing - in the long run, the price of the dollar can only grow, because this is how the global financial system works.

Therefore, anyone who wants to make money on binary options should only predict how much the dollar will rise in price in the near future. What is done through technical analysis, which is easy to learn if you are diligent and patient.

Experienced Tips - 7 Basic Principles From Those Who Started Their Business From Scratch and Succeeded!

1 . Henry Ford - founder of the Ford car brand: “Everything can always be done better than it has been done so far.”
In other words, you always have the opportunity to start your business from scratch in any field of activity.

2. Elon Musk - Founder and CEO of SpaceX and Tesla Motors: “Study the sciences carefully—learn to reason according to fundamental principles, not analogies.”
The discoverer of space, as a market for commercial activity, speaks of a simple law - you cannot copy the success of another person without understanding what caused it.

3. Steve Jobs - founder and CEO of Apple: “There is no point in hiring smart employees and then telling and ordering what they should do. We hire smart, educated and experienced people to talk and tell us what to do.”
If you need to hire a person, then take only sensible people and do not stand over their souls, commanding them.

4. Grant Cardon - Founder of What ever It Takes Digital Network and New York Times Top Sales Writer: "The best investment you can make is in yourself."
So Grant's grandmother said, and one eminent grandfather said something similar: "Study, study and study again." And I completely agree with them - a businessman should develop by reading a lot, improving his skills and communicating with successful people.

5. Mary Kay Ash - Founder and CEO of Mary Kay Cosmetics: “If you think you can do what you have in mind, you can. However, if you are in doubt and unsure, you will not be able to.”
The most successful business woman of the 20th century speaks of confidence, without it you will fail at the first difficulties.

6 . Bill Gates - Microsoft co-founder: "Your most unsuccessful clients are your richest source of knowledge."
In business, not only the experience of success is important, but also the experience of failure. Realizing this and analyzing your mistakes, you will understand what not to do, and where you can do much better.

7. Many many busted entrepreneurs : “You should not borrow money if you are going to start a business from scratch. Also, do not use funds for this that were intended for the education of children, medical treatment or mortgage payments.
You must be aware of all the risks and understand that there is always the possibility of failure. Therefore, you should not go for broke.

Dream! Dare! Rejoice!

So, I decided to become an entrepreneur. But can I, do I have the makings of a businessman?
Looking for an answer to this question: “how to start a business from scratch”, I read a lot of literature and several autobiographies of successful businessmen. And this is what I understood:

1. First, you need to thoroughly go to the question of choosing the scope of your activity.
2. Secondly, without strong motivation and willingness to overcome difficulties, you can’t do anything.
3. And, thirdly, it is always necessary to set clear goals - the common good and a happy life is not the goal of business, its main task is to make a profit from its activities.

Motivation is 95% success!

First, I decided to deal with my motivation. To do this, I asked myself the following questions:

1. What do I want from life in material terms?
My answer: an apartment, a car, many, many books and prosperity for my loved ones.

2. Can I get what I want through the business?
Answer: yes.

3. Are there easier or faster ways to achieve your goals, other than personal business?
Answer: You can try to win the lottery, but I'm unlikely to be lucky.

4. Can I make difficult decisions on my own, or have I left these decisions to others in the past?
Answer: yes, I got used to it from early childhood.

5. How quickly do I make decisions?
Answer: with a slight delay, I like to think things over, but I do it quickly enough.

6. Am I strong enough to overcome possible difficulties?
Answer: I'm not 100% sure, but I definitely don't like to give up.

To me, these are the answers of the average person, except that I want to have a large collection of books with the writings of philosophers and key scientists.

You should also ask yourself these questions and think carefully about the answers. Remembering that it is not worth lying or embellishing - you are doing it for yourself, and no one will know about it.
Because at this stage, you, like me, should find out what motivates you.

It can be the desire to buy a car that you have dreamed of since childhood, an apartment for your family, the opportunity to travel, or a strong desire to prove to yourself and everyone around you that you are capable of more than living your whole life at work from 8 to 18:00.

In essence, the reason for your “I want!!!” not essential. The main thing is that it should be a desire with three exclamation points - the strength of motivation and its constancy are important.

My main "I want!!!" - these are books, each time overcoming difficulties, I thought about a new rare edition or a whole series of books. Which gave me the incentive to continue after the first difficulties with suppliers appeared and then when I was simply tired of daily petty annoyances.
By the way, I spent my first serious profit on the cycle "Philosophical Heritage" from the publishing house Thought. As far as I remember, it cost me two or two and a half thousand dollars.

What will you buy with the money from your first earnings?

What makes a profit - Business ideas!

Realizing that I had enough incentives to start my business from scratch, I moved on to the next stage - a business idea. With my resources and opportunities (no experience, no connections, almost no money), I picked up the following options.

1. Training and consultations.
This is a good way to earn money if you are good at something and can teach it to other people. In addition, it does not require a lot of money. Let me explain with two examples how people make money in this area.

Example #1. You are a professional plumber, locksmith, welder of the highest rank, working in the ZhEK and you are not satisfied with your salary. If I were you, I would buy a good video camera and shoot some instructional videos on how you repair or do something.

Next, I would create my own YouTube channel and upload the captured video there. After through the social networks and specialized forums began to advertise their training. If you do this systematically and do it well, then over time you will have a sufficient number of subscribers and your YouTube channel will begin to make a profit.

Later, having gained considerable popularity (from 20 thousand subscribers), you can engage in hidden advertising, using or mentioning certain tools, brands or store names in the video.
The thought may come to you, they say, no one needs it, but you are mistaken! I myself recently changed the fittings in the drain tank, guided by the video instruction. In addition, by doing such a business, you do not need to leave your main job.

Example №2 . I have a friend named Eugenia, the proud owner of a red diploma in psychiatry from one of the eminent universities, specializing in human archetypes and family psychology.

So, two years ago, when the economic crisis of 2014 hit, she lost most of her clients, as people began to save on everything and on her services in particular. And she has two small children in her arms and a husband who has a high chance of losing his job.

Realizing the direness of her situation, she decided to take matters into her own hands by opening her own small seminar business. To do this, she called her colleagues and classmates, found among them those who were also experiencing financial difficulties, and invited them to her home for a cup of tea.

At the meeting, Evgenia told about her situation and suggested that they unite to create a company for training and advising people through seminars. But she did it wisely, having found out in advance:

• How much do these teachers earn?
• How many competitors will they have;
• How much does it cost to rent a room with an open area for lectures;
• How to formalize such activity from a legal point of view;
• What is in demand among the local population, what problems do they have.

In other words, Evgenia did not propose an idea, but a normal business project with sufficient justification. Several of her colleagues decided to give it a try, and after a couple of weeks of preparation, they held the first workshop on how to survive a crisis.

I will omit the details of how they prepared for the seminar, as these things are individual. Let me just say that a year later, their small "troupe" began to be invited to other cities. And that says a lot.

2. Trading on the Internet.
This is probably the easiest way to make money. Since this is a common purchase and sale of goods (speculation), only in this case, customers do not come to your store, but to your website.
Therefore, for such activity you need:

1. Analyze possible options regarding what you will trade;
2. Establish a legal face;
3. Create your own website or social media page networks where you will offer your product to visitors;
4. Find suppliers and make the first purchases;
5. Advertise your store and product by all available means;
6. Make the first trade and continue in the same spirit, increasing the pace.

This is how a medium or large online store is created. But there is another option for speculation on the Internet - trading on avito or Olkh. These are web portals where people post ads about what they want to sell or want to buy.
To trade like this, you only need to do four things:

1. Understand what you will trade;
2. Register on avito.ru and/or other similar site;
3. Post an ad about what you are selling;
4. Wait for the buyer and make a deal.

As you can see, it is not difficult and accessible to everyone. The only difficulty is to understand what you will trade. But given the audience of such sites, which is tens of millions of people, it is best to choose what you are knowledgeable about. And do business on it.

3. What I can do, I do, but without the authorities!
This section includes all types of entrepreneurial activities for the provision of a wide variety of services. For example, if you are a gas equipment repairman and work for an intermediary firm, then you can refuse the extra link and communicate directly with your customers.

Let me give you an example from my personal life. I have a friend Victor, who used to work as an auto mechanic at a large automatic telephone exchange, he earned relatively good money, but he had enough for his own car. And after another conversation with the boss about a salary increase, he got angry and quit.
When the anger passed, he was a little scared and even thought about the humiliating return to the automatic telephone exchange from which he quit with all the presuming pathos of an offended employee.

But he can be said to be lucky. One of the leaders of the construction company, which often repaired its equipment at the mentioned automatic telephone exchange, was surprised that Victor was not there. Remembering the professionalism of my acquaintance, he found him and offered him to repair several cars at their station. Thus, another private entrepreneur appeared.
I must have been wrong. Victor was not lucky - it was entirely his merit.

5. Banal, but very simple earnings on the Internet - advertising!
Surely you all already understood what I will write about from the title. Yes - it's trite, yes - everyone and sundry do it, yes - this ad got you. But it does bring in a lot of money. Therefore, this way of earning fits into the category of how to start a business from scratch.
So what do you need for a novice advertiser?

1. First, you need to create a place where advertising will be placed - a page in the social. networks, blog or website.
2. Secondly, you need to attract as many people as possible who will regularly visit your site or page - to create interesting and constantly updated content.
3. Thirdly, after you need to find advertisers and make them an appropriate offer to advertise their goods and services on your portal.

The last point can be done independently, or you can use special advertising banners from Internet search engines. By placing them on your page, you will make a profit without making any effort to find an advertiser.
This is one of the easiest ways to make money, but it has one significant disadvantage - a lot of competition. Which is natural - the easier it is to enter the market, the more people want to enter it.

6. How can you make money if you have a lot of money?
The options listed above worked for me and may work for you if you have little experience and little to no money. However, if your resources are not as limited as mine, then you should probably consider other, more costly options.

1. Startups- this is, roughly speaking, making money on the business ideas of other people. There are two types of them: the first is the search for people with ideas and the implementation of their ideas; the second is to act as an intermediary between people with ideas and investors.
2. Classic production is the creation of goods by processing any raw material. For example, the creation of clothes, cast iron pans or children's toys.
3. Agriculture- apart from growing mushrooms in the basement, this is a difficult and very expensive undertaking, requiring very specific knowledge of what you will grow.
4. Mining is the extraction of fossil resources from the bowels of the Earth. Difficult, expensive, requires connections.

What kind of entrepreneur am I? Which one of you?

So, we have determined that we have a reason and motivation to start our business from scratch, and we have considered the possible options for how you can make money.
Our next step is to select the most suitable for us among the types of entrepreneurial activity.
To do this, I used a method borrowed from psychologists. It consists of the following:

1. We take a piece of paper and divide it vertically into three parts: my pros, cons and what excites me. Regarding the latter, this is something that you can do for a long time, and it does not cause you negative emotions. We fill in all the columns.
2. After, in a similar way, we divide the A4 page in MS Word and send it to all our relatives, friends, classmates, colleagues, clients. At the same time, we kindly ask you to take some time and fill out the document with all seriousness and honesty. Justifying the request with the fact that you decide your fate or, alternatively, it is necessary to participate in a seminar on advanced training.
3. After receiving the answers, analyze them, highlighting the repetitive ones. Compare the result with your answers.

This simple method will allow you to understand how you see yourself and how others perceive you. Among the answers, we are most interested in observing people about what you are interested in and what inspires you. Once you find this, you will know what to do.

Given the responses I received, my skills and education, I came to the following conclusion:

1. The only services I can provide are teaching philosophy or consulting from an economist.
2. But making money on buying and selling is not new to me. I worked for a construction company for several years as a wholesaler. And judging by the reviews of my colleagues and former clients, I did it pretty well.

I decided to become a speculator. Understand in the best sense of the word.
After reading a lot of success stories of entrepreneurs and tips on how to start a business from scratch, I chose for myself the easiest and at the same time the most budget option for starting a business - this is an online store selling clothes and shoes.

And that's why:

1. First, the cost of opening such a store is very small. It is enough to buy office equipment, open an individual entrepreneur and make a small supply of goods.
2. Secondly, ease of entry into the market combined with ease of management. Of course, there is competition in this segment, but it does not satisfy all existing demand. And management comes down to technical solutions, understanding which is sufficient once.
3. Thirdly, footwear and clothing are in stable and steady demand. I decided to trade in those clothes that are considered branded in our country, although in fact they are not. That is, this is what costs from 50 dollars in our country, and in Europe from 5 euros.

Using the scientific method to build a business from scratch.

You probably already understood that I have a technical background and I love philosophy. Therefore, you are unlikely to be surprised by my approach to the process of creating your own business.

To achieve my mercantile goals, I applied the Scientific Method of Cognition to solve the set tasks. Which proved its effectiveness 2 thousand years ago and is successfully used to this day.

It consists of 5 steps:
1. Definition of the task, goal or problem.
2. Observation.
3. Making hypotheses about how to accomplish a given task or solve an existing problem.
4. Conducting the experiment, that is, the implementation of the hypothesis in practice.
5. Summing up: if the goal is achieved, then this leads to the end of the process; if not, go to the first point and start a new cycle.

Next, I will tell you how to apply the Scientific Method to starting a business. But first, I suggest you read Robert Pirsig's Zen and the Art of Motorcycle Maintenance. This is a best-selling book of American literature of the last century, which is considered by many people and publications like The New York Times to be among the 100 best books in world literature.
In this case, it will be useful to you for two reasons:

1. It tells a lot about how to apply the Scientific Method of Knowledge in everyday life;
2. There is also a whole chapter on estimating in the book.

Regarding the latter, this is an old word that combines three concepts: will, desire and enthusiasm. The book describes how to work smart so that it does not disappear, and you always have the motivation to do what needs to be done.

The first step is understanding the problem.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

After you and I have decided which business is best to open, we must take the next step - set clear and very specific goals for ourselves. Both intermediate and final.
In my case, this is a monthly stable income of 2 thousand US dollars, buying an apartment, creating a collection of books.

At the same time, I should receive such a profit a year after opening a business, I planned to buy an apartment in a maximum of five years, and the collection of books should be replenished monthly.
As you can see, according to the scientific method, the goals should not only be identified, it is also necessary to set a time frame for their achievement. By not doing this, you will always find a reason to put off something important until later.
As for the ultimate goal, I have prosperity and well-being of my family. You may have something similar or something more specific. For example, earn $222 million and retire. You can also wish to become a leader in your market segment.

Step two - observation (market analysis)

After setting the goal, it is necessary to understand the environment in which we will act, highlighting the subjects and objects, cause and effect in it. What in our case will be a marketing analysis of the market.
In other words, you need to conduct research on your own or turn to a marketing campaign. During which we must understand the following:

1. Who is our consumer and what are their needs;
2. What about the competition;
3. What will we sell - specific items of goods or services.
4. Where will we get the goods from if we trade;
5. What are the advantages of our product and what are the advantages in my organization compared to competitors;
6. How to attract customers and how to stimulate sales by increasing the average check;
7. How to increase the number of regular customers;
8. In what legal field will we act.
9. Who is the most successful among my competitors and why.
10. What is the stability of the market, and what are the risks in this area of ​​activity.

In my case, the answers will be:

1. Women from 15 to 45 years of average income, men from 20 to 35 years of average income, parents and guardians of children from 15 to 18 years of average income. Their need, which I focus on, is the purchase of branded, high-quality clothing at low prices.

2. My competitors are divided into two types: stores and private sellers selling via the Internet, as well as ordinary boutiques. I decided to select clients in the latter.

3. Sports shoes and clothes from famous sports brands, budget category. And outerwear is mostly women's from well-known brands. I don’t remember the exact names, it was a year and a half ago, and fashion, as you know, is highly changeable.

4. We bought goods almost directly from manufacturers and transported them on our own, we also bought goods with big discounts on Aliexpress and similar portals.

5. Our main advantage is the price. Also, we have offered many discounts for customers and generous coupon draws for free shopping in our store.

6. It was decided to attract clients through the Internet and acquaintances. In addition, in front of several boutiques, we bought banners and showed a couple of goods on them that are sold in boutiques nearby and with us. Comparing prices. Very effective, but there may be problems with boutique owners.

7. We attracted regular customers with the quality of service and its speed, as well as promotions and discounts.

8. To open a business, it was necessary to establish an individual entrepreneur and hire a contractor to provide accounting services. In general, nothing complicated.

9. The most successful competitors are boutiques in crowded places (we cannot repeat their success) and several online stores that have been operating for a long time. The latter were successful thanks to excellent (I would say expensive) advertising. They also had a huge assortment and big seasonal discounts. From this, at first we adopted only seasonal discounts and some positions of their Top Sellers.

10. Given that our segment is budget clothing and footwear, we can say that the market is very stable and there is always demand. But there are also risks, for example: border closure for trucks, changes in legislation in terms of duties and customs clearance rules. I bet you will come up with something similar in many positions. And like any novice entrepreneur, you will earn on the market by offering the same, but: cheaper, faster and better. Just like Gerald Ford said.

The third step is prediction and hypotheses. Business planning!

Having understood what our environment is, you can start laying the foundation - creating a business plan. It is a fundamental document for any enterprise. Because it prescribes what, how and why to do in a given situation. In other words, this is the instruction by which you will act when you open your business. As a rule, a business plan consists of the following sections:

1. Description of goals, objectives, environment, current state.
2. Description of what you will do, what services or products your company will offer to customers.
3. Marketing part. How you will sell, to whom you will sell and by what means., including advertising and other marketing tools
4. Where will you get the goods or how will you create services for sale.
5. Organizational part. It describes everything about the staff and the technical aspects of your activities.
6. Budget. More precisely, its planning for several years ahead.
7. Methods of control and methods of summing up the final results.
8. Description of critical situations, such as ruin or force majeure.
9. In what ways, if necessary, the legal form of your business will change.
It is necessary to draw up a business plan in such a way that it prescribes the most probable development options, as well as extreme options. With the addition of instructions for action to each of these options.
It is important to note that a business plan is very often a document of internal (secret) use. You understand that you should not disclose your action plan to potential or current competitors.

Step Four - Practice!

I will not describe this step too much, since a scientific experiment in our case means the implementation of a business plan in practice. And everyone at this stage will have their own personal and unique experience. I will describe only the basic details.

I did not want to get involved with legal issues, so I used the services of a firm that specializes in this. Their employees opened an individual entrepreneur and took care of my accounting.

This was over a year and a half ago. There were no problems with the tax service and other government agencies, so I have no desire to refuse this cooperation and hire a full-time accountant. After creating the IP, I bought the necessary office equipment and set up an office at home. I also hired an assistant. By luring him away from a successful competitor, offering a partnership if the store starts to make a profit.

This, by the way, helped me a lot, both with the creation of a client base and with the search for suppliers. And frankly, at the beginning I was a subordinate, and my future junior partner was a boss. Which for sure saved me from a lot of growth problems.

In parallel with solving legal and technical issues, I also started a small advertising company. Which mainly consisted of the distribution of advertising cards on the Internet.

On one side, they showed celebrities in casual clothes, and on the other, photos with an assortment of boutiques. At the same time, price tags were drawn on the image, showing how much it cost to buy clothes for celebrities and how much they cost in boutiques. And at the bottom of the picture are small slogans like “feel the difference” or “not everything is gold that costs a lot.”

We also placed such pictures on banners near boutiques. Which had a twofold effect. We have increased our clients, but the owners of these boutiques “noticed” us and decided to “help”. Sending the tax and fire departments to visit us for a cup of coffee was fun.

Step five - preliminary results and amendments to the primary action plan.

This step, according to the Scientific Campaign, is carried out to monitor the effectiveness of the tasks and draw conclusions about the success of the hypotheses.
In entrepreneurial activity, this is the preparation of quarterly, semi-annual and annual reports. What is needed to understand the general situation and control the level of sales, profitability, availability of goods in warehouses, etc.

Having compiled a report, it must be compared with the forecasts described earlier in the business plan. If there is such an option for the development of events, then you need to continue to do everything, as it is written in the instructions. However, if the results achieved and the state of affairs go beyond what was predicted, it is necessary to make adjustments to the planned action plan.

At the same time, you need to once again compare the tasks and your resources, because sometimes everything changes so much that you will not be able to make a profit even with the optimal development of events. In addition, sometimes there are risks that outweigh the possible benefits - this means that you need to close your business and start from scratch in a different market segment.

In my case, everything was very successful. After organizing everything and buying the goods, my store started working.
The first clients were my friends and acquaintances, who knew that I would not deceive them. After that, acquaintances of acquaintances came, and then their acquaintances, and in such a simple way, my shop found the backbone of the client base. Which gradually grew over time, thanks to advertising and satisfied customers.

A year and a half later, my online store ceased to be only mine - I had two partners. What made it possible to increase turnover, and more importantly, it freed up a lot of time that I can spend on what I like.
I have not changed my plan for the development of an online store, it still works.

The big problem is where to get the money for start-up capital?

As you can see, my example turned out to be very simple and easy to repeat. The only thing you may have difficulty with is the formation of start-up capital.

Frankly, it is the money to create your own business that is the main obstacle to most new beginnings. For this reason, I missed this point in describing my experience as an aspiring entrepreneur.

However, I did this not in order to bypass this detail, but in order to pay more attention to it by devoting an entire section to it.

Where can I get the right amount?

To begin with, let's look at all the possible options from where, at least theoretically, you can get money for start-up capital.

1. The first option - take a bank loan either lend money to relatives, friends or private lenders. I will write about this in more detail a little later in the text.

2. The second option - use of personal funds and savings. As for me, this is the best option if you have free money or savings without a specific purpose for using them.

3. The third option - search for an investor. That is, you need to find someone who will give you money to implement your business plan. Not a bad option, but as a rule, this way you will lose some control over your business even before it opens.

If you want to find an investor, you can contact special startup structures or put your business plan on one of the crowdfunding sites.

Crowdfunding is the group financing of something on a voluntary basis.

In the CIS, these are such platforms as Kickstarter and Boomstarter. By the way, posting your idea on one of these sites, you can understand how feasible it is and how much investors believe in it. Big and small.

4. The fourth option - earn. It’s hard to add anything here, just work and accumulate funds until there are as many as you need to open a business.

5. Fifth option - sell what you don't need property, but one that you can do without. For example, a house in the village, a summer house, a car or an unnecessary decoration. In this case, carefully weigh everything and think about whether it is worth risking what you already have.

6. The sixth option - few people know, but there are many international foundations that donate funds various kinds of undertakings. As a rule, this is everything related to the environment, the fight against poverty, the development of society, and the like.

If your business project directly or indirectly affects these goals, then you can receive a grant to create your own business.

How to start your business from scratch without loans?

Remember the advice from those who built their business from scratch? Among them there is one who says that you should not take a loan to form start-up capital. This is really not worth doing for beginners, and here's why:

1. First, without experience in a novice entrepreneur, the risk of ruin is very high. By taking out a loan, you take on financial obligations that will remain even if you go bankrupt.
2. Secondly, loan payments will eat up the lion's share of your income, which will hinder your development or completely deprive you of income.
3. Thirdly, by taking money on credit, you by and large become under the control of the lender.
4. Fourthly, the need to pay money to the lender every month almost always has a detrimental effect on the emotional state. As a result, the quality of decisions made decreases.

Where did I get the money?

Having calculated in the business plan how much money I need at the initial stage: about 10 thousand dollars for solving technical problems, about 5-10 thousand dollars for promotion and about 3-5 thousand more dollars in order to live until the store will start making a profit. I realized that I was missing half of this amount - 10-15 thousand dollars.
I did not want to take a loan - it is unlikely that they will give it to me without collateral, and if they do, then the interest rate will eat up all the profits.

There was another option with loans to relatives, but as smart men say on television, “modern economic realities did not allow this idea to be implemented, and therefore it is necessary to look for other options to achieve the optimal development of this situation.” Therefore, I decided to follow the proven path - I began to trade binary options more actively.

For those who do not know what it is, I will explain. Binary options are a kind of tool for trading contracts for the purchase of goods with a predetermined time for their execution at a price predetermined in the contract. With such trading, the trader makes a profit if he correctly determines the movement in the value of the goods.

In other words, if you bought an option on Rosneft shares for $100 with an upward forecast, and the price of these shares increased by 40% before the contract expires, then you will make a profit of $40. If the value of the shares fell, you will lose $100 in full or most of it, depending on where and under what conditions you trade.

As you can see, earnings on binary options come down to predicting the movement of the value of goods. And it's actually not that difficult. In addition, trading can be entrusted to a third party, in which the percentage of successful binary options transactions is quite high - 85-95%. And just make a profit, like with investments, but faster.

Examples of successful stories from new entrepreneurs who built their business from scratch!

I probably won’t sum up my story with beautiful words and praise itself. Let me tell you two more stories of successful business start-ups from scratch that can serve as a good example for you and maybe you will repeat them.

Masha, who could!

I have a great friend Masha, who received a diploma in ethnological history a couple of years ago. When asked why she needed it and how she would earn money, Masha always answered - I like it, but I will somehow get the money.

So, after graduating from the institute, she got a job as a waitress, because of which many made fun of her. And what to dissemble - I also often did it. And to her, at least henna, she was always cheerful and self-confident. Which we attributed to her friendly nature. But after some time we realized how wrong we all were. It turned out that all this time there was a grandiose plan lurking in her lovely head, which she gradually embodied in secret from all of us.

The essence of her idea was simple - to find those who make authentic things of the 16th-19th centuries and find those who need them. You will say that it is simple and everyone can do it! However, by doing so, you only show that you do not know what is at stake.
Yes, there are many copies and surrogates of antiques, but there are very, very few truly authentic, authentic products of antiquity. It's like selling Katanas - there are genuine swords from masters of their craft, which take months, and sometimes even years, to make. And there are simple stamped copies in souvenir shops.

Let's continue the story. It took Masha a little more than one year to carry out her plan. During this time, she traveled around the darkness of cockroach towns and villages, where she sought out blacksmiths and craftswomen needlewomen who do everything the old fashioned way. When enough of them gathered, Masha arranged an exhibition of these products, inviting representatives of the press, owners of firms involved in organizing various kinds of celebrations. In addition, there were many lovers of historical reconstructions.

At the exhibition, our heroine offered everyone to try everything on and with extraordinary generosity handed out her business cards "Representative of the best masters of needlework and blacksmithing." In the end, the idea worked out. Six months later, she put this case, as they say, "on stream." And now he makes fun of us, sometimes.

From photoshopper to head of an art studio.

The second story will be about a simple guy named Dima. He did not stand out in anything special and lived a quiet, calm life, working in a photo studio, receiving quite normal money for this. Dima, as they say, was a professional “photoshopper”. But as often happens, he was not lucky - he met my friend Alla. I love her of course, but frankly, such a "saw" still needs to be looked for. Yes, and her requests are not small.

And when everything became serious with them, she began to eat away his brain with talk about the future, about children and the need to strive for more, which means earning more. Dima, as a true man, of course, resisted for a long time. About a week, but at the end he unconditionally capitulated.

At first, he began to work as a freelancer, fulfilling orders that he received on specialized exchanges. And very quickly, he began to add money. Literally after two months of work as a free mercenary, his salary increased two to three times.
During this time, Dima acquired regular customers and began to cooperate with several freelancers like him, only those who were engaged in programming and copywriting. Together they from time to time made websites for one customer.

Surely you already understand what is going on. Yes - Alla got her way and Dima opened an Art Studio.
I won’t talk about what happened next, as they say - this is a completely different fairy tale, but with a “happy ending”.

Epilogue.

I will probably end my story with one of my favorite quotes: “In baseball, like in business, there are three types of people: those who make things happen; those who look at what is happening and those who are surprised that this is even happening. This was said by the famous basketball coach Tommy Lasorda.
Of course, he talked about his own - about baseball. But, as for me, this is the best parting word for a novice entrepreneur. You have learned how to start your own business from scratch, now act!
Be the surprise, not the surprise!