Today, approximately 30% of the population has serious vision problems. Given the great pastime in the evening near the TV, as well as the computer, these figures are increasing almost every year. And glasses are becoming not only a tool for vision correction, but also an attribute of modern style. Most people enjoy using them without having any visual problems at all. This, in turn, increases the number of potential customers. Based on this fact, you need to seriously think about how you can create your point trading point. And in this article we will try to tell you about Surely, our publication will allow you to learn a lot of interesting information.

Market and competition analysis

This publication will help you find out whether it is profitable to open an optics salon in your city. Of course - this is a profitable event, but it is important to take into account many features.

It is worth starting the opening of such a point with a market analysis. But it is worth saying that many entrepreneurs have already done this. And the results of the study of this market turned out to be very optimistic. It turns out that over the past few years, the retail network selling optics has increased by almost 8 times. And, according to many experts in this field, the optics market is only 55% full. But still, there is a deterrent, called the Russian mentality.

Many Russians cannot afford to buy a frame that costs several hundred dollars, and very rarely visit an optometrist, while wearing for several years the optics that have long ceased to correspond to their level of vision.

How much does it cost to open an optics shop

conclusions

By creating a salon-optics is excellent. In this area, there is a fairly high profitability and fast payback periods. But still, you will need to obtain licenses, special pharmaceutical equipment and have a decent start-up capital. And remember that there is no way to do without personal efforts. Therefore, be patient and hope that everything will work out for you.

There is no need to cite statistics to understand that the situation with the vision of the population in Russia is not the best. A large number of people on the streets are by no means wearing sunglasses, in offices half of the employees use glasses and lenses for work, about three million school graduates have poor eyesight. As of the end of 2013, a quarter of the country's population has vision problems, which means that the glasses trade will only increase momentum.

For 20 years, the “tray” trade in glasses has flourished, where Chinese consumer goods are sold. Cheap prices (150 - 500 rubles) attract the low-income population, which is not chasing appearance, but is satisfied with low quality. Unpretentious appearance, but low price - such products consistently attract pensioners. Bright colors and unusual shapes of sunglasses are a magnet for children and teenagers who absolutely do not care about the quality of funny "peepholes" bought with pocket money. Many shops selling frames and sunglasses have grown out of such a lotus trade.

To open a store with an area of ​​3 x 3 sq. meter will require a starting capital of about 100 thousand rubles, the basis of the assortment will be the same inexpensive "China", today it is most popular with budget consumers, but better and more expensive products need to be introduced. In price terms, the assortment should be formed from 200 rubles to 3 thousand per piece. It is desirable if at the start you will have at least 500 pairs of glasses and frames.

The location should be with good traffic, it is either at the entrance to the shopping center, or a store in a busy underground passage, or a shopping pavilion in the clothing market. A lively place of trade will make it possible to recoup the increased rent (as a rule, the cost of a meter in these places is usually from 1 thousand rubles). Diversify the assortment with colored lenses and related products, such as cases, cases for glasses, accessories in the form of chains, laces. You do not need special permits to trade non-correctional glasses. With proper business management, investments pay off in one season (3-4 months).

Optics salon

A feature of this kind of trade: all points must have the status of a medical institution, be located either at pharmacies, or have their own area in large shopping centers. It will be necessary to obtain a pharmaceutical and medical license to dispense prescription glasses, take orders for manufacturing and be able to have your own workshop. Accordingly, the staff must have special education. Despite the tendency of Russians to change their glasses no more than once every three years, the situation is slowly changing, and the fashion for stylish high-quality frames is growing not only among the youth.

The number of optics salons is increasing year by year, although there are practically no random people here, mostly they are either former doctors or lens makers, those who have studied the market well. The successful location of the salon is the key to a quick payback.

The promotion of a small store will require about 1.5 million rubles to purchase equipment, shop windows, pay rent and train staff. The assortment is also more extensive and of high quality and should represent all price categories from budget Korean and Chinese to expensive Italian frames. The average cost of a check of such stores is about $100. And the profitability is over 20%.

You can not do without such a group of goods as contact lenses. The main thing here is to choose a supplier with a good reputation and all the necessary licenses. One trade in lenses can give a profit of 100 thousand rubles a month to your store, because the main buyers of lenses are young people who want to look different every time, and lenses provide an excellent opportunity for frequent change of image.

A good eyeglass maker is a great success for your business, because no matter how attractive the salon is, unsuccessful work will negate all efforts. With a full cycle and competent business management, one salon is able to generate a profit of about 300-400 thousand rubles per month. Many salons, especially in small towns, initially enter into contracts with a “free master” who serves several opticians at once, this is an opportunity to save a lot on special equipment.

Single branded optical stores occupy a significant segment of the market - about a third of all sales of frames and finished glasses are accounted for by them. But they are gradually being replaced by network salons. Wanting to immediately gain a foothold in the market, businessmen simultaneously open several shops with diagnostics, and a common workshop in a peripheral room (to reduce rent).

Franchise

It is even more cost-effective to open a salon by purchasing a franchise. In cities with a population of 30-50 thousand people. finding a suitable premises and buying a ready-made business, you will avoid many difficulties. And you will get - constant and frequent replenishment and updating of the assortment, a high percentage of branded exclusive models (up to 90%), the ability to perform custom-made work of any complexity in a centralized workshop and much more.

A good franchise can be purchased from 1.5 million rubles, thus you will receive a turnkey business solved in a corporate style with professional support at the time of the start, and possibly for the entire life of the project.

According to statistics, chain stores have the fastest payback and average monthly profit (about 500 thousand rubles), the retail mark-up reaches 300%, competitiveness is high due to trade in branded products, designed in a single conceptual style, and many well-known brands. So there are companies that provide a franchise on very favorable terms without royalties and a lump-sum fee, with training and education of staff, with free provision of advertising, development of a personal marketing plan and professional support at all stages of the development of your salon. In this regard, I can recommend the icraft franchise, which has opened more than 300 stores and has a good reputation in the franchise market.

Video - a hit about glasses

The WHO (World Health Organization) has given quite alarming data - in recent years the number of people with vision problems has been increasing quite rapidly. If no measures are taken, then in the very near future, about 80% of Russians will have visual impairment. And the current situation can be explained as follows - the load on vision has increased very sharply. A huge number of smartphones, various tablets and computers, and frequent work with these devices, force citizens to wear optics. Today, almost every fifth inhabitant of our country suffers from the problem of poor vision. These statistics are not encouraging. It makes you think carefully about creating your own optics store as a necessary and quite promising business. In this article, we will try to tell you in more detail how to start opening an optics salon, and what costs this enterprise will require from you.

Legal nuances

If you read this article to the end, then you can learn how to open an optics salon from scratch. No business can do without proper registration. You can choose to conduct this business LLC or IP. If your plans include the sale of only finished goods (glasses), you will not need to have a license. It follows from this that individual entrepreneurship is more suitable for you. But still, our advice, you should immediately register as a legal entity. In this case, you can get a special license to practice medicine. This, in turn, can maximize the number of services provided in the sale of glasses or lenses, which are usually prescribed by a doctor.

To do this, you will need to arrange the arrangement of the glasses production room. To obtain special licenses, you will need to collect a number of documents:

• Sanitary and epidemiological conclusion;
• A package of documents for a room for optics and equipment;
• Registration and constituent documents;
• Qualification document for optometrists.

Collecting a package of these documents will take you about a month. You will also be required to pay a government fee.

Room selection

An optics salon can become a profitable business. And before opening such a business, it is important to understand whether it is profitable to open such a point of sale. If you went to register, then it's time to take care of other things.

First of all, you have to start looking for the right place. As a rule, a lot in this case depends on the number of services you provide. But still, an optics shop should be located in a place with a very high traffic. If your plans do not include the organization of a diagnostic room, then for the salon you will have enough space of 45 sq.m., since you can place glasses in a small area. But if you decide to open a large optics store, with the provision of vision diagnostic services, and the production of glasses, then the total area of ​​\u200b\u200bthe premises should be larger. According to the established standards, the diagnostic room in its area should be at least 19 sq.m. You will also need to provide additional space for the workshop. All premises must comply with established standards, fire and sanitary requirements. But when choosing the right room for an optics salon, you still cannot do without some difficulties. If you can overcome them, then you will stand firmly on your feet and be able to reap excellent profits from the services provided.

Range

When you find a suitable room, then think about the goods. In this case, first of all, you need to decide on the client audience that will contact your salon. You can focus on the middle class of the population. Because wealthy people like to change glasses quite often. The range of these products should be very wide, and include products of different price categories. In addition to corrective optics, it is necessary to sell more popular contact lenses, all kinds of simulators to improve vision, sunglasses, and accessories.

Equipment needed for an optics store

In order to equip your diagnostic room, you will need special equipment.

• Slit lamp.
• Ophthalmoscope.
• Refractometer - keratometer.
• Sign projector.
• A set of trial lenses.

The cost of this equipment will be approximately 350-360 thousand rubles. you will need an amount from 1.3 to 1.9 million rubles.

Staff

Optics as a business- this is a great opportunity to earn. Therefore, learn about how to open a point for the sale of glasses. For diagnostic services in the salon, you will need to hire a professional ophthalmologist. He must also be a contactologist, and be able to prescribe contact lenses. As a rule, 2 specialists work in shifts in optics salons. And on the trading floor there should be sales assistants who assist customers in choosing the right frame for glasses and lenses. And the head of this salon should be a qualified pharmacist with an accreditation certificate. The staff of the optics salon, which consists of a manager, 2 sales consultants, 2 doctors, will require payment of approximately 150-160 thousand rubles. Around 45% of this amount will go to the tax authorities as deductions and payments to funds.

We should talk separately about the spectacle collector, the specialist who manufactures prescription glasses. His professionalism and the quality of the work performed will depend on the equipment that you buy. Let's say that a master who has excellent skills in manual ore can work on semi-automatic or fully automated equipment. But on a manual machine, only a qualified master will be able to carry out work.

Issue price

From all of the above, we can draw the following conclusion - this one will require quite a large investment from you. In addition to the listed costs for the purchase of the necessary equipment and wages for employees, finance will be required for:

Purchases of goods - 230-400 thousand rubles. 2. Rent of premises - from 20 to 25 thousand rubles.

The main profit from this type of activity, as a rule, depends on the location of the salon. But still, the demand for these products is very high, and every year it is growing steadily. The income of the enterprise will be more tangible due to the difference between the purchase and sale value. Profit can be 220-300 thousand rubles a month. Net income - 90-200 thousand rubles. Based on this, all your cash costs can pay off very quickly. Consider all these tips and open your own optics salon for profit.

Encyclopedic reference: an optics store is a trade enterprise whose assortment is based on sunglasses and corrective glasses, frames, lenses, as well as eyewear care products and accessories for them.

Optics is a very attractive field of activity for businessmen. According to statistics, 25% of Russians have vision problems and almost 100% use sunglasses. At the same time, experts note that the optics market in Moscow is only 50% full, and even less in the regions. If you want to try your hand at the optical business, our article might be helpful. You will learn how much it costs to open an optics store, how to set up trade and bring your business to a high income level.

Step by step to a stable income from the sale of optics

Step one: preparing a legal framework

Theoretically, you can open an optics store with IP registration. But practical experience shows that it is better to start by registering a legal entity - this will make it easier to obtain a license, if needed.

When is a license needed? If you plan to just sell ready-made glasses or lenses, you don't need a license. But in this case, you will greatly limit the circle of potential buyers, give up the bulk of the profits and, in the end, become like stalls in the market.

In order to be able to offer the customer corrective glasses that meet the doctor's prescription, it is necessary to equip an optician's room for making glasses (installing lenses in the frame chosen by the client). This activity is classified as the manufacture of medical equipment and is subject to mandatory licensing.

If you have any doubts about the correctness of the execution of permits, contact the Bureau for Licensing Medical Equipment and Medical Products of the Ministry of Health of Russia and the Medical Industry of the Russian Federation to clarify whether your store needs a license or not.

step two: choose a format, look for a room

As already mentioned, the easiest and cheapest way to open an optics store is to rent a small space in the market, in a shopping center or even an underground passage and sell cheap Chinese-made optics. The share of such outlets accounts for 60% of the total sales, therefore, the economy category is in demand.

The second option is a reputable optics salon, where you can not only buy a stylish, solid frame, but also consult a doctor, pick up contact lenses and order prescription glasses. For such an optics store, you need a retail space with an area of ​​​​40 m? and at least 18 more "squares" for the diagnostic room. Choose objects in a prestigious area of ​​the city, close to expensive boutiques and large shopping centers.

Pay attention to the design of the room. The atmosphere of a professional salon is created by an abundance of light, good showcases, and a stylish interior. Experienced salespeople should work in the hall, who will help you choose a frame, brand of lenses and advise on other issues.

Step Three: we form an assortment, we establish trade

The assortment of an optics store depends on the format you choose. If you are targeting the middle class, try to form the widest possible range of models from different price categories. In addition to frames, offer sunglasses, contact lenses, vision aids, eyeglass cases, chains and other accessories for sale.

Most of the profit will provide sunglasses. Their assortment should be displayed already in February, as the season starts in March and peaks in April. The mark-up for s / o points starts from 100% and can even be several times higher.

An optician's shop needs an ophthalmologist who can see you there and give advice on choosing glasses and eye care. This is a medical activity, which also requires a license. Ideally, you need not just an ophthalmologist, but a contactologist who can prescribe contact lenses. A good criterion for choosing a doctor is whether this specialist writes prescriptions for glasses for astigmatism. A professional doctor knows how to work with astigmatism, and clients with glasses according to his prescription should see well.

A computer for checking vision - an autorefractometer - is a necessary, albeit expensive purchase. You can save money by buying a used device - the diagnosis is made on the basis of working with a table for checking eyesight, and you need a computer rather to create an image. Many clients go exclusively to opticians who have a refractometer, although, strictly speaking, there is not much use from it.

A great way to increase income is to open an office for classes with children with vision problems. There are exercises that help get rid of strabismus without surgery, as well as train the eye muscles to slow down the loss of vision in babies. Unfortunately, the number of children with myopia, astigmatism and other vision problems is huge even in small towns. Parents are willing to pay considerable sums for the opportunity to restore vision or at least stabilize its loss. And since many modern treatment programs are effective, queues form in children's offices. For such an office, you will need a separate room, several computers and other equipment that is not as expensive as an autorefractometer, and a nurse or two on staff.

Where to get money?

Most market participants answer the question of whether an optics store is profitable in the affirmative, but they warn that it will take 1.5–2 years to reach the level of good income.

Underwater rocks

To work in the field of optics, you need to understand the issue or hire a very good consultant, perhaps try to find an optics owner from another city. Forming an assortment, you will first take risks if you cannot distinguish a frame that is universal in shape and suitable for almost everyone from a “demanding” one to facial features.

You must personally monitor the skill level of consultant opticians, and for this you need to know a lot about plastic and glass lenses from various manufacturers.

The problem may be finding a master who will make prescription glasses - you will have to pay for the training of a specialist, since there are simply no unemployed craftsmen. However, remember: the more expensive the lens turning machine you buy, the lower the craftsman's qualification may be. To work on a cheap manual machine, you need a highly qualified specialist who is almost impossible to find, a young person who is interested in technology and able to do something with his own hands can learn to work on a semi-automatic machine, and minimal training is needed to work on a fully automatic machine.

So, large expenses await you, the main part of which will be the purchase or rent of a spacious room, the purchase of an autorefractometer and a machine tool for the master, as well as the payment for the training of consultant opticians and the master. We recommend that you go through training with your future employees in order to be able to train new employees yourself.

Summing up

The domestic optics market is not yet filled, so the sale of glasses and accessories is considered a promising business. Before you open your optics store, research the potential consumer audience - this will help you choose the right trading format.

If you overcome all the initial obstacles and understand the intricacies, you will become the owner of a highly profitable stable business, in which “newbies” rarely come.

Having briefly studied the environment of prospective competitors, we distinguish three types of optical points of sale. The most common type is retail outlets located in markets, train stations, shopping centers, crossings, etc. Designed mainly for grandparents, they sell ready-made glasses with unpretentious frames and dubious optics. But an attractive price (on average, a purchase of up to 300 rubles) makes the pensioner forget about the quality of the product and its possible negative impact on the visual organs in the future.

The second type is multi-brand stores. Their main visitor is the middle class, ready to fork out up to about 8,000 rubles to improve their eyesight. In such a salon, the current state of your visual organs will be assessed. Specialists, based on your financial capabilities, will help you choose the appropriate frame and optimal lenses.

Premium salons, belonging to the third type, cater to the elite, who are ready to pay for a purchase of $ 1,000 or more. During the crisis, such salons practically disappeared due to a significant shortage of customers.

Based on the foregoing, we will focus on the second type and consider the sequence of actions for opening an optical salon.

Obtaining a license to open optics

You are planning to open an institution where you will carry out both pharmaceutical activities and medical services. Therefore, you cannot do without a license from the Federal Service in charge of healthcare.

Obtaining a license is accompanied by paperwork and bureaucratic red tape with the execution of many constituent and registration documents, obtaining approvals and permits in various instances. For example, SES requires, in addition to constituent papers, documents for premises, equipment, medical diplomas and personnel certificates. Sanitary inspectors may require other documents, and the sooner you provide them, the faster you will take the inspectors to the facility. True, sometimes the verification of all documents is enough to obtain the conclusion of the SES.

All these concerns should be placed on intermediaries. If there is a “preliminary package”, specialized agencies are ready to help for a fee of up to fifty thousand rubles. Obtaining a license on your own will cost half as much.

Premises and equipment of the optics salon

A prominent convenient place at the intersection of human flows is the best option for the location of the future salon.

An optics salon should be such that customers not only feel comfortable, but are also satisfied with the attention provided. Therefore, in addition to the premises for sales, a separate office is needed, where it is possible to perform an eye examination and possible medical procedures. The minimum requirements for a medical office include the presence of a place for washing hands, windows with a height of at least 1 m from the floor. The length of the cabinet must be at least 2.5 meters.

The salon will not interfere with a small storage room for storing frames, lenses and other attributes.

A set of equipment in the salon is necessary so that it is possible to carry out a comprehensive check of the client for visual acuity. To do this, you will need: autorefkeratometer, dioptrimeter, slit lamp, pupillometer, sign projector, a set of exemplary lenses.

Taking into account the purchase of furniture and commercial equipment, equipping the salon will cost from 750 thousand rubles to 1200 thousand.

Components

Among the suppliers of lenses and frames, focus only on trusted brands.

Frames of "economy class" from manufacturers Aristocrat, Elegant, Nimani cost up to $30. Brands Antonio Sordi, Marc O "Polo, Christie" s offer middle-class frames for prices up to $ 100. And premium frames from TAG Heuer, Rodenstock, Ray Ban will cost $150-500. The average margin on frames ranges from 100 to 200%.