George’s mom, Louise French Harrison (1911-1970) was very proud and supportive of her youngest son. From his infancy on she encouraged George in everything he wanted to do. During the early Beatlemania years, Louise would respond to George’s fan mail taking hours on end to do so and befriended a few fans as well. ()

I love Mrs. Harrison so much and with this being Mother’s Day weekend in the UK I would like to do a very special tribute for her.

‘When George was ten, a classmate offered to sell him a beginner’s guitar for three pounds, ten shillings. It was a lot of money in those days but George’s mother bought it for him. His father had a friend who ran a pub and played guitar, and he showed George how to finger chords to tunes from the twenties and thirties such as 'Dinah' and 'Whispering' George tried the new chords out for his mother, twisting the guitar pegs until each string came as close to true as he could manage, positioning his fingers to best effect. The instruments’ cheap wooden neck bent, and his fingers bled from pushing down on the strings. "I'll never learn this' he said. "You will son,' Louise encouraged, "Just keep at it'. She sat up with him until he quit, teary eyed, at two-o-clock in the morning He looked at the toy instrument and chafed. 'You don't understand about guitars, do you Mum' he said. "No,' she admitted "But if you stick to it, I'm sure you'll make it' - Excerpt from the book, ‘Here Comes the Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene page 5

"That was one thing that was very nice. My parents both liked the music; they used to go out dancing a lot. And when I first wanted a guitar, my mother bought me this very cheap guitar worth three pounds, ten shilling, or about six dollars. And she didn't mind that I used to stay up until two in the morning polishing my guitar and trying to learn how to play. Later, when I got to know John and Paul, she used to love having them around singing in the back room. She was very encouraging about that' -George Harrison to Scott Muni, 1987

"She was excellent with the fans. Would let them into her house, give them a cup of tea. Yo u know, every day she would just sat down and write letters to all these kids. But they were very protective of George, maybe it was because he was the youngest Beatle.' - Freda Kelly - excerpt from “Good Ole Freda’

While pregnant with George, one of her favorite programs to listen to was a weekly program Radio India.“Every Sunday she tuned in to mystical sounds evoked by sitars and tablas, hoping that the exotic music would bring peace and calm to the baby in the womb.’ - excerpt from the book ‘Here Comes The Sun: The Spiritual and Musical Journey of George Harrison’ by Joshua M. Greene

“I felt as if I had lost everything. Quite silly, really, as we were in the car with them returning from the ceremony, and George took my hand and said, ‘It doesn’t mean because I’m married I don’t need you anymore, Mum. We need you more now.’ He’s such a lovable son, and cares about how people feel.” -Louise Harrison on George’s marriage to Pattie

Best business - This is a business that brings maximum profit with minimum effort. Perhaps a specific direction of activity that meets this criterion does not immediately arise in consciousness. But nevertheless, such a model exists, and we will discuss it below.

High-margin goods

One of the most profitable strategies for business development both in the offline space and on the Internet is the sale of goods on which you can make a good markup and sell quickly.

In other words, if it was possible to find products that have a price above average and are in demand among the end consumer, then we can assume that a significant financial flow is a matter of time, and not for long.

All that remains is to find out which items fall into the “high-margin goods” category. At the same time, it is important not to forget to organize the sales process in such a way that residents of different regions can receive the goods. In other words, you need to plan from the beginning

When going in search of the most relevant items, first of all you need to pay attention to the products that the Chinese market offers.

Where to begin

So, the first thing to do is to work out. In this case, it is initially better to focus on products that are light in weight and moderate in size. This will simplify the process of its delivery from China and distribution within Russia and beyond.

Equally important is the possibility of a good markup, which, combined with large volumes, will allow you to quickly earn good money. As the practice of various entrepreneurs shows, these criteria are often met by a fairly simple product. Examples include plastic bags and disposable tableware. Such items do not look impressive, but they sell quickly and in large quantities. And the benefits from the sale are more than tangible.

The category of current goods also includes travel accessories, bedding, various accessories, etc. Considering the fact that the ruble has fallen, we can conclude that people will switch to more affordable analogues of goods that are in demand. After all, it is initially known that during a crisis, demand does not so much decrease as its parameters change. Based on this principle, it is worth creating a list of goods for subsequent sale.

Supplier search

Before choosing a specific supplier, it is necessary to determine the key criteria for assessing the relevance of the offer. The best business from scratch is a process that does not require large capital investments at the initial stage. Therefore, you need to look for those offers that imply the possibility of deferment. It is also important to understand that the first batches of goods should be small, since large volumes are associated with the risk of significant financial losses that can neutralize the business at the very beginning of its formation.

It is also worth recognizing the fact that you can almost always find it cheaper, therefore, having identified a specific product group, you need to devote time to searching for alternative offers with more attractive prices. This will allow you to set a higher markup later.

You need to choose a product, especially at the beginning, within the framework of a line of extremely profitable products. In fact, in every product group there are positions that go “with a bang.” It is these profitable products that should be included in the offer.

New markets should not be overlooked. Various areas of production are constantly being modernized, and the market is steadily becoming saturated with new niches. Therefore, trends in the category of high-margin goods need to be monitored on an ongoing basis, otherwise you may miss quite bright opportunities.

How to start selling

When the product selection stage is left behind, you need to find customers. There are two key ways to do this:

Next comes the period of collecting pre-orders and prepayments. Based on the requests received, a wholesale order is formed in China and paid accordingly. Then everything is simple: the products arrive and are sent to customers.

In order to maximize the benefits from the sale of high-margin goods, it is not enough to introduce products and set the required markup. It is necessary to competently organize the process of working with clients and skillfully set business priorities.

Thanks to the experience of other businessmen, those who are just trying their hand at trading on the Internet and beyond can receive extremely useful recommendations:

• In the initial stage, both retail sales and wholesale operations need to be maintained. This will ensure a stable income even if large clients refuse to cooperate.

• To avoid such troubles as refusal of goods upon receipt or return, you need to take an advance payment from customers of at least 50%, and preferably 100%.
• Even if you have to work without registering a legal entity, you still need to conclude official contracts.
• At the first stage, you should not borrow or invest large sums in the purchase of goods. The trial batch of goods must be paid for with funds received through prepayment.
• There is no need to create groups on social media. networks and one-pagers personally. Such responsibilities need to be delegated. Otherwise, you will have to spend a lot of time on secondary processes, distracting from the business strategy.
• Having found one or more high-margin, profitable products, you need to immediately look for new trends and additional products through which you can expand your business. It is difficult to earn money consistently on the same products, and even more difficult to move to a new level with such an approach.

Using these tips and constantly looking for new trends will allow you to turn high-margin products into a stable source of high income.

What products sell best

If we talk about offline business, then the relevance of positions is determined taking into account the characteristics of demand that has formed in a particular region and locality.

But if we touch on the capabilities of the Internet, then it is much easier to identify the most popular product groups.

The list of products that attract the most attention on the Internet is as follows:

• small and large household appliances and electronics;
• mobile phones, smartphones, tablets;
• computers, their components and laptops;
• Perfumes and cosmetics;
• Products for children;
• software;
• clothes, shoes;
• stationery and books;
• tickets to theatre, cinema and concerts;
• furniture;
• Food;
• toys;
• medicines.

It is easy to see that there is plenty to choose from. Therefore, you need to boldly get down to business, analyze the market, find suppliers and earn good money.

If we consider the exact definition of the concept, then high-margin goods are products or services that are always in high demand, but the market is represented by only a few sellers. It is these goods that are always in great demand, which means that an entrepreneur can receive increased profits and become rich.

In other words - margin- This is the excess profit received. It remains with the entrepreneur from the difference between the cost of the product and its selling price. Thus, margin is net revenue. Therefore, if the product is sold at the highest markup, then the owner receives the greatest benefit, which means it is most profitable to trade such a product.

Therefore, most retailers are engaged in compiling a list of the highest selling products, on the sale of which they can make the highest profit.

Types of marginal goods

Low-margin goods

Medium-margin products

The second group of products are medium-margin. There is a slightly higher markup on goods of this type than on low-margin goods, since all goods of this type are not essential goods, which means they are sold much less frequently. The brightest representatives of medium-margin goods are construction materials and electronic equipment.

High-margin goods

Rating of high-margin goods 2017

Retailers have responded to a frequently asked question: which high-margin products of 2017 should definitely be included in the supermarket assortment.

Soft drinks

Experienced entrepreneurs and fast food cafe owners know that drinks are product with the highest markup.

Natural flowers

Rating of high-margin products Real flowers truly top the list, since it is on them that the markup reaches crazy proportions. For example, the well-known Dutch tulips in Holland cost 1 ruble, but in Russia one flower is sold for 50 rubles. Of course, we should not forget the fact that the price of selling a flower includes the cost of its delivery and maintenance of the retail space.

Hand-made products

High-margin goods include handmade products. Only its author can know the price of a product, which means handmade products are high-margin goods.

Attributes for festive events

Services of this type are obviously attracted to products with the highest markup. This is due to the fact that buyers will want to buy a product of this class, only otherwise the holiday will be ruined. A bright hello to the markup on a product - a poster - its cost is 1 ruble, while in a supermarket on average it will cost about one hundred and fifty rubles.

This product has a high markup, the sale of which in the store will guarantee you a large income. Because this product is always needed, since all women want to be beautiful, and jewelry allows a woman to look great without spending a lot of money.

Elite alcoholic drinks

This goods with a high markup one of the most difficult for private entrepreneurship. Since in order to sell alcohol it is necessary to obtain a license, comply with the entire legislative framework and many other tasks.

Sale of elite varieties of tea and coffee

Many, when faced with the choice of which business to choose, set their sights on selling loose tea and coffee. There will always be connoisseurs who are willing to pay a lot of money for good taste. And with a competent approach to choosing a supplier, you can put a large markup on the product. Those who have already tried received a guaranteed profit of 400-500%.

Women are the fundamental part of consumers of this link. They are the ones who spend colossal amounts of money on beauty and the purchase of cosmetics. Like anyone goods with a high markup, cosmetics have high margins. Getting used to their favorite brand, women continue to pay money specifically for the brand, because often the composition of economy cosmetics is no different from luxury cosmetics.

Related product or service

Nowadays, high-margin products are sold together with basic products. This option is very beneficial for both the seller and the buyer. After all, when you come to one supermarket, you can buy everything at once.

Today, budding businessmen face difficult questions: “What is interesting to the consumer? In what direction should we start acting? Indeed, the modern market is ready to offer “everything and a little more.” In order for entrepreneurial activity to bring not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. In-demand goods in Russia in 2017 are the topic of our article, because they are the ones that influence the economic structure of the country.

What is it - the most popular product in Russia

To begin with, you should pay attention to food products - these are the goods that will always be bought:

meat, fish, sausage;

milk and products made from it;

• "pasta";

  vegetables and fruits.

In addition, the most popular goods in Russia are personal hygiene items and household chemicals. They are needed in any case, regardless of the current economic situation in the country. No matter what income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergents and cleaning products;

creams and cosmetics.

Groceries, chemicals and hygiene products are always part of the consumer basket, so experts recommend that budding entrepreneurs start with them, paying special attention to the product range.

When thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be made from the production or sale of seasonal goods: clothing and shoes, ice cream, etc.

When working on your business model, do not forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this rather large advantage can turn into a good profit.

Analyzing the last year, which, by the way, was quite difficult economically, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two items. So, there was good demand for the following products:

Technology and electronics. Mobile phones, tablets, laptops, digital video cameras took the leading place in sales via the Internet in the crisis year of 2016. Of course, working with such a product will require certain financial resources and knowledge.

Products. Opening a grocery store in a good location can bring good regular income to its owner.

Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and sell them at retail at affordable prices.

Stationery. At the beginning of the school year, this is the most popular product.

Products for maintaining a healthy lifestyle. Today we can safely say that these are in-demand products in Russia, since more and more people are now inclined towards a healthy lifestyle and purchasing exercise equipment, sports equipment and clothing.

Fabrics. During the crisis, many people began to replenish their wardrobe with things they sewed themselves. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis can cancel the celebration of a wedding, anniversary and other special events, which, according to established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decorative items), so this business is able to provide a comfortable existence for its owner.

Goods for children. As a rule, parents want to give their children everything they need and try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is most in demand in Russia, you need to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing the buyer is interested in. If the quality and price indicators coincide, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the product, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that corresponds to the market price. This step is only applicable if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done quite carefully. This move requires explanation, for example: “I sell cheaply in order to attract a buyer and give them the opportunity to be convinced of the high quality of the product.”

Competitors' prices. One of the key factors influencing demand. Clients do not trust “price extremes.” And it doesn’t matter: it’s too expensive or too cheap – both of them arouse suspicion. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences of potential clients. To begin with, it is important to find out what products are in demand in Russia during a period of economic stability, to understand what products are “selling” directly in your region (if they prefer and buy beef well, then there is no point in offering pork or lamb). Only after this can customer demand be correctly generated.

So what product is the most in demand in Russia?

The leading place in the Russian commodity market has been taken by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to pay a significant amount for an original item, so Chinese analogues are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find something that they like and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire have become in demand:

• Louboutin - women's shoes with red soles and high stiletto heels.
• Converse is a very popular sneaker, both for men and women. This product has been in the TOP 10 for more than one season.
• Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (of course, “almost” original production).
• T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
• Christian Dior sneakers are very comfortable women's shoes, which quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most popular in the 2015–2016 season.

Please note that China is different from China. Many branded imitations can be of quite decent quality. It all depends on the material and fittings used by the manufacturers of the “brand”.

An accurately imitated product made from high-quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original (appearance, inscription, etc.).

Products for children are no less popular on the domestic market. And this applies not only to clothes and shoes. Products in demand in Russia include baby hygiene products, strollers, tables, and much more.

Third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so their target audience is quite broad, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.

Below we will talk in more detail about the products in demand on the Russian market in 2017. By working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are purchased cheaply and sold at a high price. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present to you the TOP popular goods in Russia, imported in order to obtain the highest profits or not losing their popularity among consumers.

Disposable items - the most popular goods in Russia in 2017. We put this type of product in first place, because if you look a little more closely at the market for Chinese retail small items: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they You can buy it in bulk for 10 or even 1000 times cheaper. The wholesale price of the product is simply “penny”, but there will definitely be income from it.

Food. A product that is always relevant. Bulk products, which are packaged in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell by the container at very competitive prices for wholesalers. After packaging, the cost of the products increases significantly, so profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, and tuning items have become quite popular among Russians. Demand for this market segment is increasing with enviable consistency. DVRs and rear view cameras, radio tape recorders, lighting - this is not a complete list of products with which the domestic manufacturer cannot yet compete (if we exclude Chinese products manufactured under the Russian brand). If you continue the list, adding various little things that can personalize the car (stickers, chrome, etc.), then you will understand why car accessories occupy such a high place in our TOP.

Electronics. What is meant here is not a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End; as a rule, this refers to analogues of products from the world's leading manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to products of famous brands (headphones, protective glasses and films, etc.). In China they are 3–40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur - products in demand in Russia, especially since many popular brands have moved their enterprises to China. High quality clothing is not cheap, but it can be sold for many times more.

Furniture. For China, furniture is a significant product. Especially if local solid wood is used in production (there is much less of it in Russia). Despite the rather high cost of furniture on the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the furniture business is becoming increasingly popular.

Shoes and accessories. Just like outerwear production enterprises, shoe production workshops and factories moved to China. Now Chinese shoes are not only affordable, but also completely replicate all the features of their branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.

Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is room to “unfold”).

Household products - incredibly popular products in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the wide range of products, demand for products is unstable.

Machines and equipment Chinese-made ones, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or are modernizing purchase analogues made in China. Of course, the service life of such equipment is usually limited to two to three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at a minimum, to repair broken devices.

To identify the most in-demand products, an organization needs a large amount of market information, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company “VVS” is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

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chemical and petrochemical industry;

Construction Materials;

medical equipment;

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Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

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A high-margin product is a product for which there is always a consistently high demand and a small percentage of supply on the market. Each seller tries to sell products with high margins: they not only increase the average check, but also provide the largest profit. “Business.ru” has compiled a list of the highest-margin products of 2018.

Products with high margins for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the revenue received from its sale that is the “margin”.
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers all over the world today have the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article we will talk specifically about trading (market) margin. We all know that a trading company can stay afloat only by marking up goods, which is necessary to make a profit.

Useful documents to download:

The Business.Ru Retail program will help you calculate the marginality of not only a specific product, but also the entire store. It will also allow you to easily automate the cashier’s workplace, work with weighted goods, maintain warehouse records and sales analytics. Supports 54-FZ and EGAIS.

By “increasing” a trade markup on a product of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. What “stimulates” them in this process is that today in our country the maximum margin has not been established, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for the product.

Important! If the markup on your goods is prohibitively high, then simply no one will buy such things or products.

When introducing new products to your retail store's assortment, you must use calculations to determine the optimal level of markup to achieve the desired level of margin after covering all costs.

Buyers of goods and consumers of services will never know how much money they actually overpay for goods - we can only guess about it. On average, the margin level is 20–30% of the cost of a product or service, but for different categories of goods the margin can reach 1000%. And, despite this, they are actively bought.

This, for example, is the purchase of items from world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low-margin goods. These types of goods are sold everywhere, the demand for them is quite high, but due to the fact that such things can be bought on every corner, you cannot put too much of a markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not established on them. But, at the same time, such products are the best-selling, which means they will quickly “leave” from store windows.

The profitability of selling low-margin goods lies in the fact that the benefit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin goods include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the transport sector;

2. Medium-margin products. For such groups of goods, the markup is higher than for low-margin goods, and all because these are no longer everyday goods and there are significantly fewer offers on the market. This category includes household appliances; in some stores the margin is 30-40% of their cost, or, for example, building materials;

3. High-margin goods– these are goods that sell well “here and now”. They are the most coveted among retailers. These can be new items, “seasonal goods” or goods for which demand is high on certain days of the year, or goods for which demand is always consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This may include Apple products, items of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that 100% mark-up will not scare away customers!

As for the service sector, the absolute leader here, receiving the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400, or even a thousand rubles.

How to choose a profitable product to sell: ideas for business

Important! The cheaper the cost of a product at which the retailer purchased it for further resale, the lower the markup on it will be, and therefore the size of the margin.

You can automate the calculation of the cost of goods and trade margins by connecting

• add up the average cost of transportation costs spent on delivering goods to the store;
• the average cost of servicing a client, including the salary of the seller, the cost of maintaining a trading enterprise;
• funds invested in advertising one unit of goods, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on the goods.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store’s assortment to increase the average check and obtain the greatest profit?

The online magazine “Business.ru” lists the top 10 high-margin products that can be sold with the highest markups in 2018.

Top 10 product categories with the highest markups

Beverages

Imported copies can cost up to a hundred rubles or more. For example, in resort towns (on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And still, tourists will buy drinking water at such “crazy” prices.

This is certainly beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, and in fact its actual cost differs many times from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by adding hot tea or coffee, cocktails or refreshing drinks to your grocery store’s assortment, you can “win” a decent amount of money and get a good margin.

Flowers

Selling flowers is always profitable, especially during the holidays. And, if you can competently and beautifully “introduce” the sale of flowers into the store’s assortment, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high markup. The only problem lies in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018.

Handmade

Today, exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to “inflate” any price. Hand-made products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and similar beautiful and stylish little things.

Retailers are confident that with the right approach, adding such exclusive hand-made items to the store’s product range, you can make a fortune in the shortest possible time. The margin level here is really high, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Handmade products are really profitable to sell to any retailer today.

You can automate the calculation of the cost of goods and trade margins by connecting

Accessories for the holiday

That is why many retailers are introducing these high-margin products into their store assortment: cards, balloons, room decorations, “caps,” as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a pittance, but the “margin” from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

The markup on products made of colored plastic and glass - costume jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories from famous brands can reach the cost of gold or silver jewelry. In other words, it is through the sale of “penny” jewelry that you can get particularly large revenues in the store.

Expensive alcohol

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, if you “increase” the markup by 100%, you will get a good profit. For elite alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest-margin product and brings net constant profit to those involved in its retail sale.

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Loose tea and coffee

For example, by purchasing teas directly from China and selling them in your store with a 300% increase in cost, you can definitely get significant benefits.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only of tea shops, but even in sports stores in the sports nutrition departments and in retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

The same goes for perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average check and receive consistently high profits. This option for related products is also suitable for women's clothing stores, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

For example, by opening even a small point selling chewing marmalade, which children love so much, popcorn and other snacks near a movie theater, in an amusement park, near a city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs of its production do not justify the high prices for this type of product: in cinemas the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, chewing marmalade, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to “spend” a tidy sum for them. By adding, for example, to the assortment of a children's goods store a stand with “related” products - candies and chewing marmalade - you will receive tangible benefits after a short time.

About other effective ways to increase sales in a grocery store

Accompanying services

For example, for a clothing store - these are clothing fitting services, for a furniture store - furniture collection and delivery services, for a household appliance store - their repair, refilling cartridges, installation of software with on-site visits, for a flower shop - bouquet delivery services, decorating rooms with fresh flowers, etc.

You just have to use your imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make them stable, thereby diversifying your business and finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the retail sector not to be afraid to take risks and introduce high-margin products into the store’s assortment. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase your profits.

But you shouldn’t think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .