How to develop a cleaning company. Cleaning company business plan

Relatively recently, a fairly new line of business appeared in Russia, which has been dynamically developing in the West for decades and has received recognition from numerous clients. We are talking about companies providing cleaning services. An example of such activity is the cleaning service for private and corporate premises. Gradually, cleaning services are becoming more and more in demand in our country. After all, cleanliness of an office or apartment is a prerequisite for normal business or living.

Cleaning concept

The first companies engaged in high-quality cleaning appeared in the markets of America and Europe. They quickly took the place of unprofessional services.

In simple terms? The very word denoting this service appeared in our country relatively recently. It comes from the English word cleaning, which broadly translated means taking a set of measures to ensure the cleanliness of shopping malls and offices, hotels and apartments, cottages, etc. This action means work, the result of which is the absence of any dirt or stains , garbage and unpleasant odors on both horizontal and vertical surfaces of premises.

Why is cleanliness necessary? The answer to this question is clear to everyone without any unnecessary explanation. First of all, this is the health of the people in the room. However, if we take, for example, office cleaning, then cleanliness here also has another, image side.

Often, the appearance of an office that has been cleaned to a shine can play an important role in making the right decision for the company, since it will gradually be associated with purity of intentions.

What is included in cleaning?

Professional cleaning is not just washing. This is a rather complex process, which involves taking comprehensive measures to promote cleanliness of the premises. Of course, windows and other glass items are washed with water. But at the same time, the cleaning company provides its service using a fairly wide range of equipment and devices. This includes special equipment that allows you to clean surfaces under pressure, and special products necessary to remove specific stains.

For example, chewing gum from pile coverings can only be removed by freezing. Cleaning companies use a temperature-reducing spray for this purpose. And there are a great many similar solutions.

Main list of services

What does a cleaning company do? When it comes to cleaning residential premises, owners of private houses and apartments can count on the following:

  1. rooms. This professional work includes washing floors and furniture, bathrooms and kitchens, chairs, carpets, etc.
  2. General cleaning. In this case, moving cabinets and other furniture, washing windows, and cleaning baseboards is added to the standard list of services.
  3. Cleaning premises after repair work. Cleaning companies take on a lot. This is not only a complete cleaning of an apartment or house. They provide services for the removal of construction waste, as well as for cleaning up contaminants created when working with plaster and paint.
  4. Cleaning premises after a fire. These are cleaning services for burning and soot. After the work performed by the cleaning company, the premises will be completely free from the consequences of this disaster.

In addition to apartments and private houses, offices need professional cleaning. In such cases, a cleaning company can provide its daily cleaning services. It is worth keeping in mind that all employees of such a company are pre-instructed on how to properly care for the office equipment located on the premises.

Additionally, the cleaning company offers the following services:

  • Washing façade windows. If these are stained glass windows of multi-story buildings, then industrial climbers who have sufficient experience and skills to work in such conditions work to complete the task.
  • Caring for the external territory located outside the building. This means washing facades, as well as maintaining landscaping and storm drains.
  • Warehouse cleaning, which involves complete cleaning of premises from contamination.

Business idea

Many people working in conventional organizations are often dissatisfied with the sense of stability that is impossible without performing the same duties every day. This routine does not lead to financial satisfaction either. There is no significant change in living conditions even during periods when the employer slightly increases wages. Someone who is not satisfied with their life sometimes decides to open their own business. From the implementation of a planned project, a novice entrepreneur can receive 3-4 thousand dollars a month, depending on the direction he chooses. And here it is worth considering the question of how to open a cleaning company, since this event is quite promising, not complicated and does not require large financial costs.

This kind of entrepreneurial idea is quite simple. A cleaning company takes money from companies and individuals for providing services that they are unable to perform themselves.

Selecting a locality

Many aspiring entrepreneurs invariably face the question of how to open a cleaning company from scratch. And for this you will need to develop a project for this event, which is a business plan for the future company. It should begin with a description of this industry and the situation that has developed in the locality chosen for work.

To date, the cleaning sector has not yet been fully developed. That is why the level of competition here is not too high. However, everything will depend on the city. And in this case, it is worth considering the rating of cleaning companies offering their services in a given locality.

Thus, in megacities the competition rate sometimes rises to 80%. And if we move on to considering the question of how to open a cleaning company in a small town, then there are no such problems here. However, other obstacles may stand in the way of an entrepreneur. After all, in a small locality it is unlikely that there will be a massive demand for such services. And this will also deprive the company of profits, even in the absence of competitors.

Registration of the case

How to open a cleaning company from scratch? To do this, you will need to go through some stages of organizing your own business. First of all, the company must register with the INFS authorities. When choosing an organizational form, the best options are the simplified tax system or joint stock company. However, you will have to ensure that certain conditions are met. Thus, when attracting investors, the share of capital invested by them should not exceed 25%. In addition, you will need to plan the annual total revenue within 60 million rubles. The staff should consist of no more than one hundred employees.

Only if these conditions are met will registration with the tax authorities be successful. After this, you will need to register with the Pension Fund.

Selecting a room

The business plan of a cleaning company should consider the issue of renting the building necessary for the operation. A novice entrepreneur should keep in mind that for such a company a classic office look would be clearly inappropriate. The room must be selected so that specialized equipment can be stored in it. There should also be an office for the manager and accountant. There must also be a shower room in the room. The entrepreneur does not need a separate room to meet with clients. After all, the assessment of the scope of work will be given directly on site.

Anyone who is deciding for the first time how to open a cleaning company should keep in mind that the layout of the rented building should include a hall and a dressing room, a bathroom and shower room, an office and a storage room. Based on the specifics of the work, you can not pay attention to the location of the office. This will allow you to save on rent and choose a suitable building for yourself somewhere on the outskirts or in industrial areas. The main thing is that it has all the necessary communications and is equipped with a good entrance.

What to do next in order to solve the question of how to open a cleaning company? For rented premises, you will need to conclude agreements with organizations involved in the maintenance of ventilation ducts and waste removal. The office will require a fire alarm.

It is worth remembering that all of the above procedures are a very lengthy process, so you should not delay them.

Purchase of equipment

What do you need to open a cleaning company? At the initial stage, this business is not very expensive. The main financial investments go to the purchase of equipment. However, you should not purchase it until the first orders have been received. After all, cleaning is a rather specific business. Depending on the services chosen by the customer, a variety of tools may be needed. That is why, first, it is worth talking with potential clients, deciding on the range of necessary equipment and its cost.

Thus, washing the glass of a business center, as well as other high-altitude work, will require more than one hundred thousand rubles for the necessary equipment. But to provide staff with equipment for cleaning office premises and other buildings, a much smaller amount will be required, in the range of several tens of thousands.

The business plan of a cleaning company should consider the list of the most necessary equipment that will be needed to provide services in the first place. This list includes:

  • two window cleaning kits;
  • two two-bucket trolleys with wringer;
  • small equipment such as mops and buckets, sponges and dustpans;
  • two scrubber dryers;
  • rotary single-disc cleaning device;
  • polisher;
  • device for industrial carpet drying.

The above list can be slightly adjusted by the entrepreneur himself. In addition, equipment can be acquired gradually. However, for those who plan to accept large corporate orders without the above equipment, it will simply be impossible to provide such services.

How to open a cleaning company? To do this, you will need to remember some details in the business plan. Thus, it is important to consider the costs required to purchase professional cleaning products produced by well-known companies. Their list should include both universal household chemicals and substances with a narrow spectrum of action. In general, an entrepreneur should count on 150-200 thousand rubles. investments.

You will need to find a driver with a personal minibus. After all, for work it will be necessary to transport a floor scrubber and industrial vacuum cleaners, and other equipment.

When purchasing equipment, don’t forget about office equipment. It will consist of two computers, a multifunction printer and a mini-PBX. The list of additional equipment will need to include desks for the accountant and director, kitchen equipment, several chairs and cabinets for the locker room.

Recruitment

How to open a cleaning company? The business plan of the planned project will also need to reflect those nuances that must be taken into account when forming a staff. In this case, it is worth taking into account the specifics that the work will have, as well as the format of the company’s activities. Thus, to perform only routine and general cleaning of private homes and offices, only women can be considered among candidates for employee vacancies. If the company’s plans include seasonal landscaping or cleaning of premises after repair work, then men will be needed. Moreover, there should be as many of them as there are women.

The staff of a company that will offer clients a wide range of services should include:

  • two cleaners;
  • two assistants;
  • a foreman who simultaneously performs the work of a driver;
  • accountant.

At first, the entrepreneur must take over the general management of the company and communication with clients. Over time, it will be possible to include two managers on the staff.

Considering the specifics of the company, preference should be given to people under 45 years of age. The only exceptions are the foreman and accountant. Candidates must be polite, sociable and responsible. It is also important that they are capable of learning quickly. This will allow the company to apply new products that are constantly appearing on the cleaning services market.

Business promotion

Under what conditions can you expect a cleaning company to operate effectively? In addition to taking into account all upcoming expenses, you will need to pay great attention to advertising. Only a large-scale campaign can significantly increase the rating of cleaning companies. It may include the production and distribution of flyers in transport and on city streets, as well as in business centers. Pylons and boards located on the city streets will help attract private individuals. Information about the company can also be posted by reference agencies. It would also be appropriate to create a website.

It will take a lot of effort to attract regular large customers. It will be necessary to consider potential clients among megamarkets and large enterprises. At the same time, it will be necessary to periodically conduct negotiations with each of them regarding ongoing cooperation. However, it is worth keeping in mind that not every manager of a large company will make a decision in your favor. To do this you will need to achieve a certain fame. At first, it is worth considering cooperation with small offices. And after that, gradually expand the circle of customers. Good luck!

Defeat the dirt and earn money.

Cleaning is a service in demand. Over the past 10 years, the number of companies wishing to develop this niche has only grown. Clients can include owners of apartments and houses who do not have the time or desire to do housework, or legal entities who want to outsource the work of cleaning offices, retail, and industrial areas to third parties and organizations. The threshold for entering this business can be zero, or it can start from 500,000 rubles - this will depend on your specialization and the form of doing business.

Working on the principle of a “single artisan” has its pros and cons. The first includes minimal costs and the ability to keep all aspects under personal control. The disadvantages are the inability to cover “everything at once”, a small flow of orders that you are able to service.

Organizing a cleaning company carries the threat of problems with personnel, financial investments, risks, while at the same time providing the opportunity to expand, increasing the number of facilities and clients.

Starting with a zero budget means working in small areas with one or two employees, interacting mainly with individuals. Since competition is quite high in this type of business, in most cases it is possible to win serious customers by resorting to price dumping.

When opening a cleaning company, orders are sought by distributing leaflets and posting advertisements in multi-storey residential buildings and cottage communities, posting advertisements on the Internet and social networks, among friends, through direct calls.

Infographic: 6 steps to start a cleaning business from scratch:

In the infographic, we will consider the opening of a cleaning company with a sufficient number of employees capable of serving large facilities (cafes, restaurants, offices, several cottages, production bases, etc.).

After you have officially registered, start looking for clients: advertising, direct sales over the phone, participating in thematic events, etc. and at the same time, recruiting staff. The best option is to select workers for a specific object. If you find the cleaners early, you will either have to pay them to wait, or they will run away.

How to open a cleaning company with minimal investment

A limited budget for starting a business or its actual absence should not become an obstacle to the realization of your goal.

What format of work should I choose if there is no money to promote my business?

In this case, feel free to choose the “single” format - act as the main employee and manager. When you find a client who requires services that you are not able to provide yourself, look for an additional employee.

The most important thing to start a business is determination and action. There will never be anything perfect in this world. The main thing is to take actions every day that, according to your calculations, will bring financial results.

Steps to start a cleaning company with a zero start-up budget:

  1. Registration of individual entrepreneurs. The main OKVED code is 74.70 - Cleaning and cleaning of industrial and residential premises, equipment and vehicles.
  2. Searching for orders: placing ads on Avito, other resources, groups on social networks, calling companies to make an appointment.
  3. Conclusion of an agreement (a standard agreement for the provision of cleaning services can be downloaded here).
  4. Prepaid expense.
  5. Execution of work.
  6. Final payment under the contract.

Try to always take either the full amount or an advance.

But in fact, in real business conditions this is quite difficult, since most cleaning companies offer payment for services upon completion of work. And clients are afraid that you will “dump them” or do the cleaning poorly.

At the same time, remember that paying after the fact will be risky - you may simply not get paid. Which solution to choose is a matter of your internal willingness to take risks and the market situation.

Working aspects: registration, personnel, equipment, uniforms and facilities

Once you decide to start, register your business. You can choose the LLC or Individual Entrepreneur form (the latter option is preferable for beginner businessmen). Your OKVED codes are 74.70 (cleaning and cleaning of industrial and residential premises, equipment and vehicles) and additional ones.

You can register an individual entrepreneur without leaving your home, through the government services portal.

The purchase of work uniforms and professional chemicals will require small expenses - in general, about 10,000 - 20,000 rubles.

The list of equipment you will need for the job will depend on your specific needs. So, if you plan to start with cleaning houses and apartments, then the following household devices are suitable for you:

  • rotor;
  • water/mud/vacuum cleaner;
  • extractor;
  • polishing machine;
  • stepladder, buckets, sponges, couplers, professional chemicals.

Personnel should be recruited for a specific facility. Those. You and your client have agreed to clean a cottage with an area of ​​400 sq.m. with furniture dry cleaning - immediately look for specialists who can help you. They look for similar workers on Avito, regional portals where similar resumes are posted, in the VKontakte and Odnoklassniki groups, and by posting job advertisements on neighborhood bulletin boards. Recently, unfortunately, access to applicant data on Avito has become paid.

If migrant workers contact you, pay attention to the presence of a work permit, otherwise you may face fines.

List of cleaning company services for cleaning apartments, cottages and non-residential premises

Differentiated services are understandable to customers and satisfy their needs, and allow cleaning businessmen to make a good profit.

Standard gradation of residential cleaning services and their cost:

  • express cleaning on an area up to 70 sq.m. (1.5 -2 thousand rubles);
  • general cleaning in a residential area up to 70 sq.m (3-5 thousand rubles, includes dry and wet cleaning, furniture polishing, kitchen degreasing);
  • cleaning after renovation (from 5 thousand rubles);
  • cleaning after a fire (from 10,000 rubles);
  • additional services at different rates (garbage removal, dry cleaning, etc.)

Providing cleaning services for legal entities may include the following services:

  • industrial mountaineering (washing display cases, windows, glass facades);
  • cleaning the area in front of the building;
  • cleaning toilets,
  • cleaning of industrial and kitchen premises for cafes, restaurants, canteens;
  • cleaning pools, baths.

Apartment cleaning and work equipment

When working with professional chemicals, you should have a good understanding of the peculiarities of the action of a highly alkaline substance on a particular material in order to avoid damage to property and related problems. For example, laminate flooring is not polished. Instead, protective coatings such as SMART-PROFI, Clean & Buff “Premiere Clean&Buff” are applied. To work with floor coverings, it is recommended to use a rotary polishing machine, a polishing machine (you can use a household one from Karcher).

Minimum for cleaning apartments and cottages you will need the following equipment:

  • rotor for washing floors and dry cleaning carpets;
  • water/mud/vacuum cleaner;
  • extractor;
  • stepladder for working with chandeliers, ceilings, high furniture;
  • buckets, ties, fur coats, professional chemicals.

Cleaning of premises after renovation

After construction work, we need effective acidic agents that can quickly remove traces of cement, plaster, lime, mixtures, rusty and salt stains.

Contaminants can be removed manually or using foam generators or high-pressure apparatus.

Prices for work start from 140 rubles/sq.m. (in rooms up to 50 sq.m.). In an apartment or cottage with an area of ​​up to 200 sq.m. (this is the most frequently ordered option) the price starts from 120 rubles/sq.m.

Cleaning products after renovation

Highly concentrated Shine No. 5.

Designed for work on internal and external surfaces with stains of building mixtures, cement, etc. Cost for 5 liters - from 300 rubles.

Used for manual and mechanized cleaning. The solution is applied to the surface with a brush, sponge, brush or spray method, after 5-10 minutes the surface is washed with water.

Consumption for light pollution is 10 ml per 1 liter of water, for heavy pollution it is 1:1.

Alkaline cleaner for oil and oil stains Power No. 8.

Suitable for metal surfaces, tiles, marble, artificial stone, self-leveling floors. Using this product you can remove carbon deposits, soot, oil stains, fuels and lubricants. Cost for 5 liters – from 300 rubles.

Try to purchase professional cleaning products for residential and non-residential premises from wholesale suppliers - this will allow you to save a lot, since the consumption of chemicals for daily orders will be significant.

Dry cleaning of upholstered furniture, carpets, chairs

Dry cleaning is the second most popular cleaning service. It is often ordered for residential and office premises in order to remove grease, stains from blood, food, ink, felt-tip pens, paints from mattresses, sofas, carpets, chairs.

Approximate prices:

Chair – from 200 rubles/piece.

Chair – from 400 rubles/piece.

Sofa 2-seater – from 1300 rubles/piece.

Corner sofa – from 2400 rubles/piece.


Photos "BEFORE" and "AFTER". Expand your portfolio - be sure to take photos!

Window cleaning, industrial mountaineering

This service is also very often ordered from cleaning companies. The price for cleaning a window with two sashes and plastic starts from 500 rubles on average. A professional will spend about 15-20 minutes on this type of work. These services are seasonal: most often they are ordered in spring and autumn.

Cleaning windows, facades, balconies, and shop windows from the outside at height is considered dangerous work and requires licensing. Employees performing this work must be provided with the necessary equipment and undergo specialized training. Otherwise, you will not be able to provide such a service.

Important! To perform high-altitude work (industrial mountaineering), a license is required. This means that your organization must join the SRO at its location and pay the entrance fee (300,000 -700,000 rubles). Workers must have permits and certificates as a high-altitude fitter; work permits must be issued with instructions.

Industrial mountaineering is an expensive service (standard cleaning of windows from the inside and in one-story houses is not taken into account - the prices here are low). The salary of an installer in the regions is on average 50,000 - 60,000 rubles; in Moscow it is usually 2 times higher.

Such workers are expensive.

Cleaning up after a fire

It is very difficult to remove the burning smell due to the release of resins and phenols at high temperatures and their ability to penetrate deeply into materials, so owners of residential premises where smoke has occurred often turn to specialized cleaning companies. Therefore, this service should definitely be on your list of options, especially since the price for it starts from 200 rubles per square meter.

Equipment and tools necessary for working with a room with traces of soot, soot, burning:

  • high pressure apparatus;
  • foam generator;
  • detergents (concentrate);
  • dust extractor;
  • nozzles

Diluted concentrates from the Karcher series and Kiehl HODRUPA A soot remover are often used as detergents. The latter is used undiluted for manual cleaning of fire-damaged objects and in certain proportions if high-pressure apparatuses are used.

The sequence of actions when cleaning premises in which there is a fire or smoke:

  1. Application of foam.
  2. Interaction of chemistry with surface.
  3. Flushing the chemical with an AED.
  4. Removing water with a vacuum cleaner.
  5. The final stage can be aromatization of the room with professional air fresheners: the unpleasant smell in the room is eliminated with the help of disinfectants and neutralizing agents.

Pool cleaning

To clean swimming pools you will need separate specialized equipment, chemicals and trained personnel. The standard set of cleaning services includes:

  1. Draining water and collecting garbage.
  2. Cleaning the floor and walls of the pool, including algae removal, and disinfection.
  3. Wiping and disinfection of sun loungers, handles, rugs.
  4. Cleaning plaque and polishing tiles and other surfaces.
  5. Cleaning and disinfection of showers and locker rooms.

Your clients can be private owners of cottages, as well as baths, saunas, sports and fitness centers, and swimming pools. Average price per 1 sq.m. - from 200 rubles. The cost may be higher if the pool is deep and heavily soiled.

Cleaning of cafes, restaurants, industrial facilities

Industrial premises require constant monitoring of cleanliness. While daily cleaning is carried out by permanent staff, specialists from cleaning companies can be invited for general cleaning.

If this is a public catering facility, then you should use special products against traces of fat, oil, and burning.

Subtleties of cleaning work: do not offer sex!

Apartment cleaning is usually done by women aged 25 to 45 years. They come to someone else's house, completely unaware of who will meet them. Cleaning staff periodically receive offers of an intimate nature, so working alone may be unsafe.

Most private traders are forced to immediately warn: do not offer sex!

Your safety or how to defend yourself against theft charges

Accusations of employees of cleaning companies of theft and damage to property are a nuisance that those who open a business cleaning cottages and apartments very often face. This is also a common fear of new business owners.

How can such accusations be prevented and avoided?

There are several options here.

If you work independently or with trusted persons, then the risk of theft is minimal. If the company employs several people and their number is growing, then sooner or later you will encounter such a problem.

A way out of this situation may be to insure civil liability of employees. Any damage caused by cleaners to the customer (theft, damage, etc.) is covered by the insurance company. Purchasing such an insurance policy will not only minimize unpleasant situations, but also increase customer loyalty, and this is a definite plus.

Problem customers and accounts receivable

One of the most common problems that cleaning companies face is late payments and non-repayment of debts.

Be prepared for the fact that 1 in 10 of your clients will delay paying their bills. In difficult cases, you will have to “knock out” debts in court. To do this, you must have a lawyer on your staff (or outsource) who will deal with claims and litigation on accounts receivable.

In practice, the “risk zone” is legal entities that have recently been operating on the market (so-called fly-by-night companies), clients who are already acting as defendants in court in similar cases. Having ordered services, dishonest companies begin to delay payment, citing financial problems, and it can be difficult to achieve payments even through the courts, since they do not keep funds in bank accounts.

In order to insure against non-payment, you must always conclude an agreement and sign a work acceptance certificate. Even if you know the client well and have worked with him many times, always try to protect yourself from such problems by preparing the documents correctly.

What to do if the client refuses to pay or starts feeding him “breakfast”?

In this case, a claim letter is first drawn up and sent to the client by registered mail. If the money is still not transferred to your account, go to court and seek a court decision in an administrative case. If the amount of debt is more than 350 thousand rubles, you can try to initiate a bankruptcy case for the debtor legal entity.

Search for orders and promotion of services

Tenders

Competitions for the provision of cleaning services are held quite often. They are organized by large retailers (Magnit, Auchan, Pyaterochka, etc.), management companies of business centers, regional and municipal authorities, and industrial enterprises.

Such tenders require significant budgets (from 500,000 rubles to several tens of millions of rubles), however, the requirements here are strict: the number of employees, price category, availability of equipment and tools, work experience, financial security, etc.

If your clients are individuals, do not refuse to constantly post information about your services on specialized Internet resources (“Avito”, “From Hand to Hand”, etc.) Additional orders can come from publications in groups on social networks, forums, stock exchanges freelancing, resources for finding orders and performers (“Professionals ru”, “Repairman ru”, etc.)

Post advertisements in city neighborhoods, drop advertising leaflets in mailboxes - this can give, albeit a small, but positive effect.

Create a website that will represent your company in the Internet space. Develop it and look for clients using contextual advertising and SEO.


This is what your competitors website looks like. Do better.

Direct access to clients through telephone conversations

If your business employs several dozen people, you cannot do without direct sales. You or your sales manager should call a certain number of potential customers every day in search of a real order.

Your advantages over competitors can be:

  • lower price;
  • employees with Russian citizenship or a work permit if the backbone of your staff consists of labor migrants;
  • customer focus;

Thematic events, competitions, etc.

From time to time, exhibitions, master classes and other events are held in the cleaning industry where you can offer your services. It is not necessary to wait for “cleaning” events. At exhibitions dedicated to design and cottages, your target audience may also be present - use every opportunity to introduce yourself and your business.

New trends come into our lives, and with them new opportunities for starting a business.

Cleaning companies began to appear quite recently, and so far their implementation is not going at a very fast pace, despite a relatively inexpensive start. There is a lack of understanding of the advantages of the services of these companies over regular cleaning, in which office employees take part.

Benefits of starting a cleaning company

In some cases, offices are cleaned centrally by a full-time cleaner, who is armed with a mop and a broom, even an advanced one. But she has to clean so many rooms per day that thoroughness is out of the question.

The result is superficial cleaning, which over time leads to various illnesses among employees. And there is a way out of this situation - the services of a cleaning company.

This is, or approximately this, and preferably much better, a company representative will have to talk to potential clients when he has to promote its services. And the advantages of creating a cleaning company are obvious:

  1. Inexpensive entry into this business.
  2. An unfilled niche in the market.

You can start in this business with small investments. The main costs will be equipment, and if you take it on credit or lease, or rent it, you can start almost from scratch. As for the unfilled niche, this is most likely due to poor awareness of citizens. There is no awareness among the masses that ordinary cleaning cannot replace thorough cleaning with professional equipment.

How to create a company from scratch, what is needed for this?

To create a cleaning company from scratch, you need to issue all permits, purchase or rent the necessary equipment and hire qualified specialists. We need qualified specialists who can perform the task assigned to them.

That is, you are not selling cleaning services, but trying to make your clients healthier. From this perspective, the activities of a cleaning company look different.

Required permits and documents

No special permits are required to open a company. Register as an individual entrepreneur or limited liability company with some catchy name and take action.

After registration, you can find a premises, enter into a lease agreement, borrow equipment, and start an advertising campaign.

Equipment, specialists

You should immediately discard ordinary equipment for apartments. It is not intended for commercial cleaning, it works much worse and breaks down quickly.

Moreover, your clients who will be watching the cleaning process will not be happy if they see that the cleaning company is using the same or weaker equipment than what they have at home. And their attitude will be completely different if they see a miracle device in the hands of workers. The specialist talks about other important aspects of business in the following video:

The face of a company is not only its employees, but also the equipment they come with. Please take this into account. Therefore, immediately get ready to purchase professional vacuum cleaners and other devices. You will need:

  • a vacuum cleaner that will cost around 35–40 thousand rubles;
  • a machine for washing work clothes and cleaning materials, at the same cost as a vacuum cleaner;
  • a disc-shaped machine used for intensive deep cleaning of carpets; its cost can reach up to 120-150 thousand rubles;
  • a special cart, which has a wringer and a net for containers, where the solution with a garbage bag is placed; its cost is within 10 - 12 thousand rubles;
  • a set for wiping office equipment and washing windows, costing 8–10 thousand rubles;
  • a flat mop instead of a broom and mop, costing 2 thousand rubles.

The presence of such a set of equipment allows for thorough cleaning both in office premises and in apartments of residential buildings and private houses.

But please note that at first, profits should be directed to advertising and the purchase of new, more powerful equipment, the cost of which is several times different from the above. This will not only increase the range of services that the company can provide, but will allow it to noticeably distance itself from its competitors.

When it comes to recruiting specialists, take this very seriously. We need responsible workers who will not be afraid of this work. At the same time, they must be as tactful as possible.

If a woman with the habits of a cleaning lady from the housing office comes into the office and starts ordering everyone around and telling everyone where to go, then this will be her first and last visit to the customer. And with it, the customer says goodbye to the company. Such employees can be recruited through agencies that will bear some financial responsibility for their candidates.

Assessing competition and profitability

How much profit can you expect from the company's activities? To calculate it, you need to start from the prices for the services provided in the cleaning business. Let's look not at the prices in the capital, but at cities like Kazan or Rostov. The cleaning costs there are as follows:

In this case, conditions are set that the minimum cleaned area is no less than 40–60 square meters. And if the cleaning area exceeds 150 square meters, then transport services are at the expense of the company. Otherwise, the customer will have to pay shipping costs as well.

Specialists and owners of cleaning companies estimate the profitability of this activity very high - from 25 to 40%, if we take certain types of cleaning work.

Possible risks

There are also considerable risks in this type of business. Firstly, company owners are faced with pronounced seasonality in demand for their services. The only way out of this situation is that this type of business was conducted in parallel with another.

Secondly, there is a sharp decrease in demand for cleaning services during crises. When entrepreneurs are under pressure, they begin to save on everything they can. They cut bonuses for their employees, optimize their staff, and switch from expensive services to cheaper ones. And they refuse services such as cleaning the premises altogether, entrusting the process itself to their employees.

Where to start?

After registering an enterprise, purchasing equipment and hiring staff, begin to promote your business and acquire regular customers who would cover the current expenses of the newly formed company. Until you develop yourself, you will have to take on a number of functions.

But definitely you need to hire the cleaners and driver themselves, who will have a car to transport staff to fulfill orders. You will have to pay extra for using the car, but it is much cheaper than buying a company car right away.

You can find regular customers not only in office centers. Create a competent commercial proposal and go to the offices of lawyers, notaries, and dentists. As a rule, they do not have a full-time cleaner, so they will be glad to have the opportunity to use the services of professionals.

Place banners and banners in public areas as much as your budget allows. Take a collection of addresses and telephone numbers of enterprises in your city, select certain categories of potential customers and start calling them. You can send a specially prepared SMS message.

Pay special attention to your promotional materials. Spend money on professionals who will prepare good advertising text for you, make an attractive picture and draw up the right commercial offer according to all the rules of a selling text.

Calculation of approximate costs for starting a business

Registration of an enterprise will cost from 1800 to 5000 rubles. The equipment will cost another 200 thousand rubles, but these costs can be reduced at first if you take out the equipment on credit or lease. There are no special requirements for the premises, since it is not the clients who will come to you, but you who will come to them to determine the amount of work on site. Therefore, renting a room can cost 15–20 thousand rubles. The staff salary for the first time will be:

  • driver – 25 thousand rubles;
  • cleaners - 4 people for 18 thousand rubles.

When starting a company, focus on regular customers to eliminate the seasonality of your activities. Pay attention to individuals who need high-quality cleaning in apartments and houses. After all, their asthma caused by indoor dirt costs them more than regular cleaning.

This article will discuss how to open a cleaning company from scratch step by step.

To begin with, having registered a business (individual entrepreneur or LLC) with the tax office, you should begin to study:

  • target market;
  • work of competing companies.

What do you need to open a cleaning company? You need to decide who to provide services to:

  • commercial organizations;
  • for private individuals (washing floors, windows, walls, dust control).

More profitable work for legal entities is servicing various industrial buildings, warehouses, and offices. There are fewer private clients (usually quite rich people, or single men busy with work), in addition, the profit here is less. But the first option is more complicated; it will also require more investment.

Cleaning happens:

  • one-time (including capital, including after repairs);
  • daily;
  • specialized (carpet cleaning, etc.).

So, it’s roughly clear how to open a cleaning company business. It is advisable to choose one direction, gradually expanding the scope of your activities. Gradually, a fairly large customer base will be developed. It is necessary to take into account the presence of competition - other companies providing the same services. To begin with, it is recommended to study the activities of companies in this field: the list of services provided, prices, experience in the cleaning market. After this, you need to create a list of services provided, select suitable target objects, think over a business strategy, and resolve the issue of prices, which will allow you to get more profitable clients. You will need to open an Internet page or website with a detailed description of the company’s services (IP) and contact information. It is quite appropriate to advertise on television - it will pay off in just a couple of weeks - a month. Promotion through print media will be even cheaper. The creation of a website must be entrusted to professionals who can create an online cleaning order form. All this will allow you to quickly find new customers. Now it’s roughly clear where to start a cleaning business.

Step one– registering a business, determining the services provided, studying the work of clients, creating a website.

Cleaning company staff

Recruitment

The next stage is personnel selection and training. Employees must be selected carefully because this determines the company's image, customer experience and, ultimately, the income generated. Recommendations from friends or advertisements are suitable for hiring employees. When the recruitment is completed, the employer teaches the cleaners how to properly use modern equipment and detergents, and conducts training. Hiring, training, and control of work can easily be delegated to the manager. Customer requests are accepted by the employer himself or found by a dispatcher.

In total, several groups of employees will be required. Cleaning is better done by women, so teams should be formed of four women aged 25–50 years; the foreman can be a man who can carry heavy loads and move heavy objects. Let the dispatcher take orders. A driver is needed to deliver the work group to the site. A large company will need a director, an accountant, a secretary, and shift supervisors. Personnel turnover is quite likely, especially among cleaners, since this job is not prestigious, and not everyone is able to hold on to it. In addition, for a small payment it is difficult to find decent employees who are not prone to theft (and this is very important, since it determines the reputation of the company). It is recommended to enter into material value agreements with the cleaners. Some companies pay for work in the form of a salary, sometimes it is a percentage of the order amount (usually about 20%).

Initially, it is recommended to hire a minimum of employees and perform administrative functions yourself. This will reduce expenses at first and reduce the payback period. Further, the number of people can be increased depending on the actual size of orders. And if the demand for services increases sharply for a certain period, it is possible to resort to outstaffing - hiring third-party personnel.

The cleaning business starts with people. When searching for them, you need to pay attention, first of all, to having sufficient work experience (maids, cleaners), skills in handling equipment, inventory, benevolence, neatness, pleasant appearance, modesty, and ability to behave, especially if you have to clean the properties of private clients. If the skills are not enough, it is advisable to further train the staff. Inexperienced cleaners need to clearly and in detail explain the principles of organizing modern cleaning. Training is possible independently by the supervisor, or it must be referred to special courses.


Equipment

When preparing to open a cleaning agency, you should purchase everything you need to carry out your activities:

  • professional vacuum cleaner;
  • battery-powered and corded scrubber dryers;
  • carpet hair dryer;
  • various small equipment;
  • detergents, cleaning products;
  • garbage bags;
  • office equipment.

Most likely, you will need a car (it is better to buy a minibus or several). It should be noted: everything must be of excellent quality, especially since there will probably be orders for cleaning upholstered furniture and carpets, but they are not cheap and require careful handling. It is advisable to purchase products from well-known Western brands. Here's a quick look at how to start a cleaning company from scratch. It is important to foresee all this in advance, before opening the office. If you study the necessary information in detail, think through the nuances of the work, it will be much easier to act later. For example, in a shopping center, the shoes of people who come there in winter leave behind chemicals that are used to sprinkle the city streets. If they are not removed in a timely manner, parquet and marble coverings will become unusable. This can be prevented by treating the floors with solutions at night, and during the day you need to remove any emerging dirt. This is a whole science; before starting an activity, the entrepreneur needs to carefully study it, then explain these nuances to the operating personnel.

Cleaning service

Business plan

Before starting a business, a cleaning company must think through a business plan. Without it, successful activity is impossible. You will need to detail expenses and estimated income. In principle, the cleaning industry is not complicated, the risks are minimal, and no special investments are required. It is necessary to officially register (tax, pension fund) and maintain reports. Most likely, you will need office space, and for it - permission from Rospotrebnadzor and firefighters. There are enough rooms for equipment, a reception area, and a locker room. Of course, you need a business plan from scratch for a cleaning company. It is important to ensure high-quality communications (cell and landline phones, the Internet) in order to accept orders on time and resolve emerging problems with employees and customers.

What is a cleaning company as a business? This is a staff of employees, rented or purchased office space, a set of equipment, inventory, and a valid viable business plan. It's simple. The cost calculation is approximately as follows:

400,000 - equipment, inventory, detergents;
100,000 – office equipment, computer, furniture;
300,000 – motor transport and fuels and lubricants;
20,000 – advertising expenses;
300,000 - advertising company
10,000 - working capital;
50,000 – rental of premises
50,000 - wages to employees;
5,000 – utilities.

Total 1,235,000 rubles.

Cleaning service

Income

In the calculations of income and expenses, they reflect all the little things and try to predict the demand for the service. So, primary expenses will amount to 1,235,000 rubles. In the future, expenses will decrease; they will be approximately 180,000 rubles. per month.

Income is described approximately like this: let the cost of cleaning 1 “square” of area be approximately 25 rubles. There are daily orders - good, that means when you take on 500 sq. m. m, the revenue will be 12.5 thousand rubles. (in a month – already 375 thousand “wooden”). Taking into account expenses, the income will be almost 200 thousand rubles. This is an approximate business plan for a cleaning company with calculations. Be sure to indicate income, expenses, and approximate payback periods. When setting prices and choosing a pricing policy, you should take into account how much consumers of services are willing to pay, and take into account the cost of cleaning from numerous competing companies. If you wish, you can always find examples on the global network in which everything is described in more detail. There you can download a business plan for a cleaning company for free. There are more than enough examples on the Internet. You will need to carefully study them and draw conclusions for yourself. In any case, you should pay primary attention to such an indicator as the profitability of the cleaning company and think through everything carefully so as not to end up losing. Being a winner in practice is not as easy and quick as it seems. You should pay attention to this.

By properly organizing a cleaning business from scratch, you will be able to recoup your investment fairly quickly (a little over six months). Compared to production, it is much more profitable, and you don’t have to wait years for a return on your investment. In addition, there is no threat of a financial crisis.


What's next?

What does a cleaning company do? Cleaning of offices, retail spaces, apartments, private houses, industrial premises. In order to effectively develop a company and attract the attention of potential clients, you need to find your own characteristics in the “pure business”, some kind of zest. It is also important to plan your work effectively. It is recommended to focus on long-term cooperation with customers. The company will be able to earn credibility through the quality of its cleaning. Having gained a reputation, you need to maintain it and constantly improve. Additional services can be gradually introduced. Cleaning services include, in addition to the actual cleaning, dry cleaning of upholstered furniture, washing bedspreads, washing windows, facades, stoves, refrigerators, garbage removal, and disinfection. As a result, there will be more clients, although costs will also increase. To ensure savings, it is recommended to rent a not very large office.

It is important to understand that there are possible pitfalls, but you will have to work without interruptions, immediately solve any problems, and maintain the trust of clients (for example, if they are regular, it will be useful to send them greeting cards for holidays and birthdays). So you will need to constantly improve in the areas of marketing and psychology. Employees will have to undergo regular training. They must be able to communicate with clients. Over time, positive recommendations will appear, which are akin to advertising. A cleaning company is a constant struggle for clients. By organizing everything correctly, you will be able to achieve success and profit.


Conclusion

So, the article addresses the question of what a cleaning company is. First of all, these are personnel and a certain organizational structure. In addition, there must be an office, utility rooms, inventory, and necessary equipment. And of course, starting work is impossible without drawing up a business plan, which calculates:

  • expenses
  • income
  • profitability.

What are cleaning services? They can be basic (actual cleaning in a house, apartment, office, industrial enterprise) and additional (carpet cleaning, garbage removal). The list of services varies, and here the management itself chooses what to give preference to. In any case, you need to think through everything carefully, purchase equipment, inventory, select and train employees. Only then can you be sure that the services are provided with sufficient quality, and the client will also be satisfied.

In this material:

A cleaning company, whose business plan from scratch involves certain investments at the start, is in demand in today's services market. The increasing division of labor and concern for their own health is forcing office plankton to turn to the services provided by a cleaning company. And this is correct, because professional staff, using special tools and devices, will do in a short period of time what office workers will not be able to do.

Why is the demand for these services increasing?

Skeptics will believe that in the office, employees can clean themselves if necessary. But it often happens that there is staff in the room, the management forces them to clean up after themselves, but very quickly the carpet becomes covered with dirt, dust, dirt and cobwebs under the table, cabinet and radiators are not cleaned, and a persistent unpleasant smell appears in the room. It only takes a week of not cleaning a room before it becomes unpleasant to enter.

The management has faced this problem more than once, so it tries to allocate funds for the services provided by the cleaning company. Moreover, a poorly cleaned room becomes a source of pathogenic bacteria, especially if strangers constantly enter the room. Therefore, a regularly cleaned office reduces staff illness and production losses. Finally, when the room smells fresh, it’s pleasant and easy to breathe, the staff’s productivity increases. The agency does not so much provide services to restore order, but is directly involved in increasing the efficiency of labor at the enterprise and, as a result, increasing its profitability.

Where to begin?

How to open a cleaning company from scratch? We will have to purchase equipment, equipment, hire and train personnel.

The first thing you need to decide is the need for an office. Potential clients will not go to the company's office. They dial a phone number, inquire about the type of services and their cost, and place an order.

To do this, you can put an operator on your home phone. But you will need a room to dry equipment, a floor scrubber, and store all these products for production. This could be some small office of 15 square meters. m, the rental of which will cost 10-12 thousand rubles. per month.

Organizing a business from scratch is not easy; it will require a lot of effort and financial investment. Reception of personnel can also be carried out on neutral territory.

To do this, you can advertise for a job, collect applications from applicants over the phone, set one day for an interview and conduct it in one of the offices of the business center, which is rented for half a day.

If you can somehow manage without a good office and if you have a good garage, that will be enough, then without professional cleaning equipment for this project it will be impossible to get positive reviews and regular customers.

Office workers can also wipe off the dust with a rag, but it doesn’t make it much cleaner. The cleaning equipment set includes:

  • professional vacuum cleaner - 14-20 thousand rubles;
  • a flat mop, a modern analogue of a mop and broom, costing 1.2-1.7 thousand rubles;
  • a trolley with a wringer, equipped with a net for containers with solutions and a bag for collecting garbage, costing about 6-7 thousand rubles;
  • window cleaning kit - 2.3-2.7 thousand rubles;
  • scraper for removing adhered dirt - 420-480 rubles;
  • napkins for wiping dust - 180-250 rubles.

The cleaning business requires that every cleaner be equipped with this kit, costing 24-32 thousand rubles.

If you plan to clean shopping centers or other large premises, you need to plan in your business plan the purchase of a floor scrubber, which will cost at least 80 thousand rubles. The cost of good models reaches 450-500 thousand rubles. But such equipment replaces the work of several employees of a cleaning agency, speeds up the cleaning process, while improving its quality.

The initial expenses don't end there. The staff still needs to be trained and this must be done without fail. Training is carried out by large cleaning companies, the cost of which ranges from 5 to 20 thousand rubles. Choose a training format in which you would teach:

  • what types of pollution are there;
  • how to select chemicals;
  • cleaning technologies.

Based on the results of the courses, the cleaner must understand the composition of chemicals, the degree of their concentration in order to clean dirt from a particular surface, and clearly determine what is suitable.

In addition to equipped personnel, you will need a vehicle that will deliver personnel to and from sites.

A passenger GAZelle is suitable, which can be purchased with mileage for 250-400 thousand rubles, or leased. You can get by with a car. The main thing is that cleaners with a cleaning kit do not travel on public transport. The company must maintain a certain brand and be reputable.

At first, you can add to the business plan that 3 employees will work simultaneously. Work schedule: week to week. Total you will need:

  • 3 cleaning kits - 72-96 thousand rubles;
  • training for 6 people - 30-120 thousand rubles;
  • scrubber dryer - 80 thousand rubles.

Training can be made diverse. For example, 2 people will take expensive courses for 20 thousand rubles, and 4 - for 5 thousand rubles. As a result, the total training will cost 60 thousand rubles. You can choose the cheapest scrubber dryer, and you need to buy it when you already have a suitable client. For the first time, you can do without it. In this case, the total start-up costs will be 132-156 thousand rubles, excluding a car and office rental. But this is a ready-made enterprise that is ready to provide services and earn money.

Promotion, expenses and income

It is better to promote your cleaning company through the Internet by creating a one-page website and promoting it through contextual and targeted advertising. This is the cheapest, fastest way to get targeted clients for your cleaning business.

The pricing policy for providing services is 25-40 rubles. for cleaning 1 sq. m. At this price, it is cost-effective to clean a room of 5 thousand square meters. m. Finding one such premises can be difficult, but if you take floors with retail outlets or offices for service, then it is quite possible to collect orders in one building at such a price that it would be profitable for the company to deliver cleaners there.

If we are talking about one-time trips, then the cost of cleaning should cover the trip, the expense of funds, the work of staff and also generate profit.

It is believed that the normal gross income of such a company ranges from 140-200 thousand rubles. The costs are:

  • rent - 12 thousand rubles;.
  • telephone expenses - 1 thousand rubles;
  • accounting support - 6-8 thousand rubles;
  • operator's salary - 12 thousand rubles;
  • staff salary - 50-70 thousand rubles;
  • chemicals - 2-3 thousand rubles;
  • delivery costs - 12 thousand. rub.
  • unforeseen expenses - 5 thousand rubles.

Expenses amount to 95-118 thousand rubles. Less taxes - 8.4-12 thousand rubles. — the enterprise’s profit is 36.6-70 thousand rubles. per month.

You can develop a business plan for a project with the purchase of just 2 cleaning kits and training of just 4 employees. This approach will further reduce the required investments at the start of this project. Additionally, you can purchase everything you need as soon as you realize that the hired staff cannot cope with orders.

At first, the project owner himself will have to take on the responsibilities of the operator, driver, and promotion manager. Subsequently, when there are no problems with orders, you will have to work on the business, and not in it.

In this case, the cleaning business will have to expand: hire more staff and increase the number of regular customers.

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