Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. The scheme, which seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful buyers pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

• you can get by with a minimum start-up capital;
• there is no need to solve problems with a “real” outlet, that is, to look for and rent a room, obtain various permits for it, repair it and arrange it;
• an online store does not need to hire numerous qualified personnel;
• here you can apply the approach of self-implementation of the idea, where it will start the whole project and save money;
• when using the Internet site, there is no need to purchase goods and store them in a warehouse;
• market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store, the format allows you to expand the boundaries and time frames of work.

Statistics also confirm the prospects of this direction.

E-commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This has contributed not only to the fact that declining incomes have forced people to look for ways to save money when shopping (online stores are known to offer lower prices than "real" stores), but also the fact that many companies have transferred all or part of retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:

• over the past five years, the pace of development of Internet commerce has significantly exceeded the growth rates of global trade;
• volumes of sales of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
• The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:

• competitive prices;
• ease of use;
• expanding the possibilities of the buyer in terms of the use of various payment systems;
• related service and its improvement.

However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and even a small, but still significant amount of money, this is a promising direction in retail.

Brief overview of e-commerce in Russia

Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."

Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of electronic books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.

TOP best-selling goods on the Internet in Russia

Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.

Electronics and technology

It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and accessories for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.

Demand is driven by several factors:

• the price on the Internet is always cheaper than in stationary outlets;
• the possibility of calm shopping without effort;
• you can choose the best model according to the descriptions, specifications, photos, reviews.

Product niche for the seller and its advantages:

• high margin allows you to make work i / m more efficient, that is, you can earn more money on one operation, spending less effort on it;
• the justification of the ratio of the cost of delivery to the purchase price - the consumer more easily agrees to the purchase.

Disadvantages of a niche for i / m:

• high competition, often too big, which simply will not allow a newcomer to break into it;
• massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount on the difference in exchange rates;
• potential dangers of obsolete models and a sharp decline in demand for them;
• the need to keep prices low, which is often problematic for small businesses;
• the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
• the risk of product returns, the need to deal with after-sales service and similar issues;
• cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothing and footwear

According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:

• high quality goods and a well-known brand manufacturer;
• convenient store navigation;
• excellent photos with correct color reproduction and detailed descriptions of each model;
• services for the delivery of several models, fitting "on the spot".

Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.

Advice: if you decide to sell goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out if it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.

Niche cons:

• seasonality of goods;
• transience of fashion trends;
• the need to receive high-quality photos from the manufacturer or supplier;
• the complexity of organizational issues in the activity and / m (synchronous work with professional delivery services is required, additional agreements with suppliers on the return of unpurchased models when sending several to the buyer for fitting);
• often requires the purchase of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
• it is necessary to have a taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains offering good-quality and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.

auto parts

These products account for almost 10% of the total e-commerce sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:

• There is a long range of positions that are hard to come by. Here we are not even talking about “native” parts for imported or rare cars, for which the demand is not very high, but about those things that are used everywhere, for example, sun screens on the rear window. It is much easier for a motorist to find such a product in the i / m and not go to all the car shops and markets of the city.
• Narrow specialization. Applying this approach to the formation of the assortment, you can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
• The small dimensions and weight of many auto parts, which facilitates and reduces the cost of delivery.
• No need for service in most cases. If this is required, then many manufacturers have an extensive network of centers where a warranty card issued in your i / m will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:

• the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
• or he found an attractive position in i / m, went to the store, sniffed / used a probe and bought it online, saving on the purchase.

In the necessary conditions and / m working in this niche:

• excellent window dressing, photos, competent descriptions;
• compliance with the deadlines for the sale of products;
• proper storage of cosmetics, if it passes through the warehouse and / m;
• obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Home goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item they are about to purchase. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.

With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.

Of particular note are interior items from the exclusive category. A handmade picture frame, a mosaic wall panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.

Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Goods for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

• high quality goods;
• mandatory certification of each unit of production;
• compliance with the established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
• the possibility of returning some items for various reasons;
• convenience and multivariate payment, as well as the receipt of goods.

CDs and books

Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.

It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.

In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:

• Author's jewelry and bijouterie. By concluding a cooperation agreement with the craftsmen, you can sell their products. The conditions for obtaining income can be different - either a trade margin, or a buyout at a wholesale price, or a format.
• Souvenir products and gifts. There are also interesting things author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not products of general use, so the approach to their implementation must be original, as well as to advertising campaigns. It takes a lot of time to search for such goods in reality, so potential buyers prefer to look for them on the Web.
• Stylish leather goods, belts, wallets, bags, handmade purse. Finding them within walking distance is problematic, but buying on the Internet is convenient. There are no fittings required, you can choose a thing from the photo. The popularity of the product is at a high level, and / m with such products need only a well-constructed advertising campaign.
• Goods for pets. Toilet fillers, food, leashes, clothes for dogs, collars and much more. The Internet is more convenient for buyers of this kind of products according to several criteria: lower prices, delivery to the door is free (you don’t have to carry heavy bags on your own, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the right product , and it is inconvenient to go for the necessary food through half the city.
• Items for collectibles and hobbies. A huge single topic with an incredibly large number of possible positions. Here it is necessary to understand that the trade in this product group requires the owner and / m and his staff to be passionate about the subject of sale, deep knowledge of the subject and full dedication. Among the disadvantages of the niche is a limited number of buyers, but it can turn into an advantage if the brand proves itself on the positive side and has constant repeated appeals. Of the indisputable advantages - an enthusiastic person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
• Goods for tourism and recreation. This niche slightly echoes the previous one, here the enthusiasm of people also plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for a product niche is increasing.
• Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our life. Yes, and you will always pay for the pleasure. And this is already a significant prospect for development.

• When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without understanding how one router model differs from another.
• When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can be overcome only if you really love the product that you offer to customers. Otherwise, your project will certainly be doomed to failure.
• Focus on creating an accompanying service that can make any purchase in your i / m as convenient as possible for the buyer. Only then can you count on positive feedback and customer returns.
• The future of e-commerce is not only in the capitals and metropolitan areas. The format is slowly moving to the regions, capturing small towns and the countryside. Give the customer from there what he needs, that he cannot buy it in nearby stores. So you can win this market.

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to establish and successfully develop a business selling goods via the Internet. Before creating an online store, you should carefully study the sales statistics in recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, relying only on popularity is not worth it, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what's good for selling? So, according to statistics, we can assume that in 2019 the best-selling goods on the Internet will remain:

• Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
• Shoes and clothes;
• Tickets for transport, cinema, theater, concerts;
• Perfumes and cosmetics;
• Medicines;
• LEDs;
• Books;
• Chinese products.

Depending on the size of the starting capital, you need to choose the price category of what will be sold in your online store.

According to 2019 statistics, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes more important than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and home appliances. If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms in Russia, but also Chinese online stores.

Clothing and footwear

Even though shopping for clothes and shoes usually requires trying them on, these are the most sold items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and wear shoes, regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store - featuring. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, a thorough approach should be taken to advising clients. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money have gradually passed. New technologies, including e-commerce, allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets can be called one of the best-selling goods on the Internet. Of course, it will not be easy for a newcomer to this business, since the competition in this segment is quite high. But if you are determined to work seriously on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners - organizers of events will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand by buyers even in difficult times. When opening an online store for perfumes and cosmetics, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what are the best-selling products on the Internet on the eve of the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product becomes a wonderful gift for the New Year, Valentine's Day and March 8th.

Medications

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can harm human health. When reselling such products, be vigilant, sell only a quality product. Pay special attention to the expiration dates of the goods and the credibility and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume two times less electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people tend to save energy. The LED resale business is profitable, although the competition in this area is already quite strong.

Books

The rapid development of the e-book market could not completely replace the traditional ones. Are books among the best-selling goods on the Internet, how to find out? - Very simple: take a look at what many people are doing in public transport. They read paper editions! Finding a bookstore that sells the necessary literature is a troublesome business. Therefore, buyers are looking for books on the Internet. Therefore, the resale of traditional books is a lucrative business, even though many of us find the electronic form of publications and documents more convenient. The margin for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of in-demand items. The purchase price of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet are fakes or, more correctly, replicas of things from famous brands:

• adidas
• Nike;
• UGG Australia;
• Timberland;
• iPhone from Apple;
• converse;
• Lacoste.

Many of the best-selling things on the Internet are not original, but are made by the Chinese with very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production facilities in China, so local craftsmen learn the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock to quickly reorient in the event of a sharp increase in the purchase price of the items sold. You can search for them on specialized forums, classified ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options:

1. Purchase with further storage in your warehouse;
2. Purchase from the supplier's warehouse by availability;
3. Selling directly from a third party warehouse (dropshipping) is the best solution to the question: “?”.

The next steps will be: registration of hosting (about 1000 rubles per year) and domain (about 100 rubles per year), creation of an online store website using a special constructor, launch, filling the site with goods and thematic content, advertising and promotion of an online store, analysis sales figures and find ways to increase them. The profitability of an online store at the first stages will be 20-25,000 rubles. per month. If you wish, you can turn a small online store into a huge platform where hundreds of items of goods will be sold. Income will directly depend on the quality of your work.

Everyone at least once in their life thought about creating their own business. Someone successfully implements their ideas, while someone sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, it is necessary to choose the product sold or the service provided, which is bought most often. Which are the most in demand?

Technique

In modern times, it is hard to imagine your life without the use of mobile phones, computers, washing machines, TVs and many other types of equipment. Any equipment sooner or later breaks down, you have to acquire a new one. Every day in Russia, new families are created, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, for the purchase of equipment and rental of premises, a huge start-up capital will be required, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless.

Food

Opening a grocery store is considered the most winning option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What goods are in the greatest demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without the use of soap, shampoos and cleansers.

Sporting goods

Today it has become very fashionable not to have bad habits, go in for sports and maintain a healthy lifestyle. In connection with this fashion, goods intended for sports began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers are needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds the cost by several times, which means that small losses in the form of withered plants will pay for themselves in any case.

funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand daily. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business lies in the huge competition.

Once you have decided which products are in high demand, you need to calculate the costs and purchase goods for the business. It is not necessary to buy a large quantity of goods at once, for the first time it is worth limiting yourself to a minimum quantity. If among the above list you did not find a suitable category for yourself, let's look at which product is in great demand on the market in addition to the main ones.

As long as there is money, or items that can replace them, there is trade. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied an extensive range of goods, they choose exactly the one that is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, the entrepreneur involved in the market is in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.

Trade has been and remains the most profitable business in terms of getting profit as soon as possible.

Main trading rule– creation of its own extensive customer base, as well as the sale of goods in demand. With skillful goal setting, a small initial capital and strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet in the market that sells household chemicals, you can earn a solid income without worrying about damage to the product and lowering its value. There is always a demand for goods such as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur has remained in the loser.

The only thing about worth remembering new businessman:

• trade can be profitable only when the number of competitors is minimized;
• everything depends on the buyers;
• investments will definitely pay off, therefore, in an effort to save money, you should not overstep the boundaries.

The ideal option is a family trading contract, in which all family members take part. In this case, the costs of a loader, a seller, and even an accountant are minimized, which makes it possible to save significant amounts on this expense item that go to the family budget.

Features of the organization of a retail outlet in the market

Having not yet decided on the product, but having an idea of ​​\u200b\u200bwhat kind it will be, you should start search for a place under the outlet. The most profitable places are considered to be places with greater cross-country ability of people - entrance, exit, first rows adjacent to them. Naturally, they are all occupied or rented at inflated prices. Most often, newcomers are offered distant boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take a more expensive one, but near places with a large crowd of people.

Having decided to organize a point of sale, you should decide on form of doing business. The easiest way is to register as with. Registration in this capacity will not take away more than 1000 rubles, which is important at the initial stage.

To rent a place for the sale of goods, you should receive a new status, as this will greatly simplify relations with the administration of the market and future suppliers.

If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Selecting a product for sale

Trading always begins with the selection of goods to be offered for sale. The type, shape and name of the goods occupy an important place in obtaining. If possible, trade in inexpensive but exclusive products that are highly competitive and in demand by consumers.

Before looking for a supplier, it is necessary to devote several hours to studying the trading assortment located near the sales premises of the boutiques of competitors. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and purchase exactly the product that is lacking in this market segment.

So, if in a neighboring pavilion they sell cleaning products for furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own outlet: towels, dishes, shelves and plastic cabinets, mops and the like. If we are talking about the sale of T-shirts and sweaters, then trousers, skirts and jeans should be delivered to your own outlet. In addition, the choice of products may depend on the time of year and demand for it.

For example, in winter, boots and outerwear are in great demand, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, demand for them fell, buyers prefer shoes with wide heels or platforms.

Assortment analysis by location

Small city

In terms of trade, small towns have their advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, it is possible to bring quite ordinary goods to a small town and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

• inexpensive, but fashionable things and shoes this season;
• household chemicals of foreign manufacturers;
• confectionery;
• alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start trading in buns, bread, sweets and consumer goods, for which people do not specifically go to the supermarket, but they will gladly purchase them when they go down to the entrance. Near gas stations, you need to trade in spare parts for cars, oils, cigarettes and alcoholic beverages.

Big City

Large cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.

So, when planning to trade things, shoes, sports equipment, you should rent a room in the clothing market. If the trade is related to household chemicals, vegetables and fruits, you need to rent a trade kiosk at the grocery market. In addition, there are also construction and mixed markets. Do not forget also about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at the same time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring a good income.

Village

When planning to open a retail outlet in a market in a village, you should carefully study the contingent of local residents. The goods for filling the counter should be selected depending on the needs of customers, bearing in mind that most of the villagers are elderly people who do not need branded clothes and the latest in modern technology.

most popular in the village enjoy such goods as:

• bread;
• flour;
• sunflower oil;
• salt;
• matches;
• sugar;
• sweet water;
• ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, shorts, work gloves. Such goods always find their buyer, they are not perishable, so the benefit from their sale is obvious. Do not forget also about alcoholic beverages.

Center or outskirts

When it comes to a point of sale downtown, then you should understand that people go to the center for a specific purpose: to take a walk, go to the theater, cafe, meet friends. In the city center, you can open a retail outlet with flowers, clothes and shoes, or a grocery store, which will offer alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, building materials and small appliances will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go shopping in the city center. On the outskirts, it is allowed to open only a grocery store with a small cafe where you can order coffee, tea, breakfast or dinner.

Embankment and other places of recreation

When planning the opening of a retail outlet on the embankment, in parks, at a bus and railway station, near a parking lot and the like, it should be understood that despite the large crowds of people, it will not be profitable to trade large and expensive goods.

Ideal goods are considered:

• seeds;
• ice cream;
• move-dogs;
• coffee Tea;
• hamburgers;
• pies;
• sweet and carbonated water;
• alcohol;
• napkins.

Analysis of the range depending on the field

food

Planning to open your own store in the food market, it should be understood that at first you will not have to expect large incomes. On average, no more than 6 thousand rubles are collected from one food point per day.

The assortment should be selected based on the above information, personal preferences should not interfere with the desire to earn. It is most profitable to engage in the trade of potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. No less profitable to trade in meat. In the latter case, the business can become practically waste-free.

non-food

The non-food sector of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, and electrical appliances. You should choose high-quality, but not expensive goods, the margin on which will not make the buyer want to pass by.

Construction

The sale of building products requires not only studying the market in order to find a free niche, but also having certain knowledge in the construction field. Not all buyers can sensibly explain how thick the timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the product supplier does not know this, the business will fail from the very beginning.

Selection of goods sold depending on the season

Trying to get the most benefit from trading, one should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading in vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In autumn, you can organize a wholesale trade in sweet peppers, eggplant and cabbage.

The same applies to clothes and shoes. The assortment of the outlet should change following the change of seasons, otherwise, the entrepreneur will not benefit from the business he has started.

Typical mistakes of novice entrepreneurs in the field of trading in market squares

You should not count on the fact that by purchasing cheap goods, renting a retail outlet and finding a few buyers, you can build a real business that you can pass on to your own children.

Many entrepreneurs stay afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.

In fact, these problems arise from numerous mistakes made in the process of trading, here are some of them:

These reasons are far from the only ones, but in most cases they have a negative impact on the trading business.

Impact of the crisis on trading in the market

Successful trade largely depends on the purchasing power of citizens.

In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.

During the crisis years best to trade groceries and essentials. Clothing, shoes and small household appliances are in less demand, as are interior items. The crisis is detrimental to trade, but having a lot of experience in this area, you can adapt to it.

Many enterprising and ambitious people are visited by the thought that it’s enough to work for the “uncle”, it’s time to open your own business. And so you are determined, but a number of questions immediately arise - where to start, and most importantly, which direction to choose, which would be in demand and popularity.

Most often, the capital of a novice entrepreneur is not so large, but given this factor, there is an opportunity to choose your niche, which you will like and perhaps become one of the successful enterprises in the future.

Today, quite successfully, the sphere of trade is developing. In cities of any size, a large number of all possible shops, supermarkets, department stores have already settled perfectly, so finding and purchasing this or that product is no problem. Now going to the store is a common thing that does not take much time.

There are two types of sale of goods through markets and shops.

As for the markets, there is always a high traffic of people, especially large crowds of people on weekends, and the goods in demand disperse very quickly.

In order to get a trading place in the market, you need permission from the market administration and rent a pavilion or counter from them.

According to statistics, meat products are considered to be hot goods on the market. The market will not demand expensive, branded or exclusive goods. As a rule, goods are offered on the market at low prices and in large quantities.

A store is a different type of trade, they can be opened in hypermarkets, shopping centers, in separate premises or on the ground floors of residential buildings. The difference from the market is that the store can not always provide a large customer traffic, especially new stores that have not proven themselves. But there may be more customers in the store, as people purposefully came to your store for some product, which will help increase sales.

Goods can be in stores the most diverse, for every wallet and taste. There are no restrictions or special criteria here, the goods can be both expensive, exclusive, and at low prices.

It is worth noting that opening a store will require more funds for advertising. And those stores that are open in shopping centers should analyze the methods of work of their competitors and focus on pricing and offers.

What products are in high demand right now?

Of course, in order for the store to be profitable and in demand, it is necessary to choose a product that will be in demand among customers, such as sports goods, clothes and shoes, fabrics, accessories, bit chemistry, stationery, flowers.

Today, technology is a very popular, relevant business - phones, smartphones, acoustic equipment, tablets, laptops, cameras. But the complexity of this business lies in the fact that the equipment is constantly updated, almost every month new models appear, and those that, for example, you have already purchased, have become obsolete in a short time. And also, the opening of such an enterprise requires a large start-up capital.

A grocery store is probably the most profitable solution, but with a well-chosen location, as well as researching the needs of potential customers and the offers of competitors in the vicinity of your store. this business will bring large profits all year round, especially during the holidays.

Household chemicals, such a store will be useful in every area, and the goods are in constant demand, it would be a good idea to make a grocery store and have a department for chemistry, but the main thing is not to store these goods together.

A shoe and clothing store, for a wide audience, you need to buy models and sell them at low prices, in this case, customers will buy more goods, which will significantly affect profits. High-end products are much more expensive, but are sold less often and in smaller quantities.

Stationery is a necessary commodity and is in constant demand, and the peak of sales occurs at the beginning of the school year. And also in such stores you can carry out copying and printing services of texts and photographs.

Now it has become very fashionable to lead a healthy lifestyle, and, accordingly, the demand for sports goods has increased, most often these are special sportswear and accessories for practicing at home, for example, dumbbells, phytoball, skipping ropes and other useful little things.

But, as for the sale of simulators, this business requires large investments, well, as an option, you can create an online store for sports goods and include simulators in the list of goods, the client can familiarize himself with, select and order equipment for himself on the site, and purchase it in the store.

People who want to design their own clothes and sew them or to order often turn to fabric stores. But, it is necessary to think over, in addition to a wide range of fabrics, also related products, such as threads, needles, locks, buttons and much more.

Flower shops, people shop in them all year round, both just to please dear women, and on significant dates, anniversaries, weddings, March 8, all these and many other holidays are held with flowers, which means with a big profit for the entrepreneur. And the price of bouquets can be several times higher than their cost.

In whatever direction your business was built, it is imperative to take into account its profitability and competitiveness in your area. It is worth noting that the goods that are considered popular in large cities may not be in demand in the periphery.

A professionally drawn up business plan, constant monitoring and analysis of performance, competent employees, competent marketing, these are all important criteria for the successful operation and big profits of your store.