From March 23 to June 21, 2017, when making a purchase in Eldorado stores in the amount of at least 1,000 rubles, the buyer receives a coupon "Coupon for new categories" with a face value of 1,000 rubles.

THESE CATEGORIES OF GOODS YOU CAN PAY BY ELDO-CHECKS

• For mothers and children
• For repair
• For summer cottage and garden
• Plumbing
• Perfumes and cosmetics
• Suitcases and bags
• For animals

Rules for retail stores

1. The promotion is held from March 23 to June 21, 2017 inclusive.
2. The action takes place in retail stores OOO ELDORADO (hereinafter referred to as ELDORADO).
3. The promotion applies to goods purchased through the ELDORADO online store, issued for self-delivery from retail stores.
4. In the period from March 23 to June 21, 2017, inclusive, when making a purchase in the amount of at least 1,000 rubles, the buyer receives a coupon “Coupon for new categories” (printed on a cash receipt, hereinafter referred to as the “Coupon”) with a face value of 1,000 rubles.
5. Coupons received as part of the "New Categories Coupon" promotion can be used to pay for certain goods for no more than 50% of the check value during the Promotion period. Coupons are not cumulative within the promotion. One check can be paid with one coupon. Coupons for this promotion are not cumulative.
6. To pay for the purchase, you must present the Coupon, which includes a bar code, pin code and information about the accrued face value.
7. The promotion applies to all products at the stage of issuing coupons, at the stage of accepting Coupons, the promotion applies to certain products. For information about which products participate in the Promotion, check with sales consultants.
8. The promotion does not apply to goods purchased on credit.
9. The promotion does not apply to the payment of ELDORADO gift cards, payments for credit, mobile communications and similar services.
10. At the stage of issuing the coupon, the accrual is made for Bonus card loyalty program "Club Eldorado" in the amount of 3.3%. When participating in the promotion at the stage of accepting Coupons, a bonus card is credited in the amount of 1% on the residual value of the goods participating in the promotion.
11. One Coupon can be used to get a discount on one check, the denominations of several Coupons are not summed up.
12. If the face value of the Coupon exceeds 50% of the value of the purchased goods (purchase), the remainder of the Coupon will expire and will not be restored. The coupon is blocked and becomes unavailable for reuse.
13. Exchange of goods purchased under the Promotion for the promotion "Easy to choose, easy to change!" is made if the Coupon has not been used. If the bonuses accrued on the Coupon were used to purchase certain goods, the exchange under the promotion "Easy to choose, easy to change!" not produced.
14. The promotion applies only to consumers within the meaning of the Law of the Russian Federation "On Protection of Consumer Rights".
15. In case of payment (or partial payment) of the purchase gift card B2B, gift card or EPS, participation in the Promotion is not possible. Coupon is not issued, Coupon discount is not available.
16. In case of payment (or partial payment) of the purchase by Eldo-card/Eldo-check or "Favorable discount" card, the Coupon discount is not provided.
17. When returning goods of good quality for which a Coupon was issued, the Coupon is blocked and becomes unavailable for use. If at the time of the return of the goods for which the Coupon was issued, the Coupon was used in whole or in part to purchase the goods, the buyer is obliged to return the goods that were fully or partially paid for using the Coupon. If the buyer wishes to keep the product that was purchased using the Coupon, then the buyer is obliged to purchase such product for its full retail price.
18. In case of payment for the purchase with a Coupon for the Promotion, a new Coupon for the Promotion is not issued.
19. In case of loss cash receipt with a coupon, the coupon is not renewable, the discount is not provided on it.
20. When paying for an online order, the Coupon is not issued.
21. The Promotion may be terminated early by the decision of the Organizer of the Promotion.
22. Promotion rules are subject to change without prior notice to buyers.
23. By participating in the Promotion, the buyer agrees to all the rules of the Promotion.
24. Organizer of the Promotion LLC "ELDORADO", 125493, Russia, Moscow, Smolnaya st., 14, OGRN 5077746354450

Plugin "Flexible discounts and bonuses" for Shop-Script 7 is designed to create discounts and accrue bonuses for affiliate program. More than 78 types (conditions) of discounts are at your disposal.

Plugin features

The plugin allows you to create:

• Discounts by categories, lists and types of goods.
• Discounts on the characteristics of goods, discounts on individual products up to articles, discounts on delivery.
• Discounts on the quantity of goods, on the amount of the order, on total sales.
• Discounts for categories of users, individual users.
• Scheduled discounts, weekday discounts, hourly discounts.
• Discounts based on sales for selected time intervals.
• Discounts for different Showcases, etc.

You can combine discounts with each other.

At the very bottom you will find a complete list of possible discounts.

Plugin Features

• Ability to specify fractional discounts.
• Create discount coupons manually and using a coupon generator with an expiration date.
• Ability to use multiple coupons for one discount rule.
• Grouping discounts with setting your own calculation rule (sum, maximum, minimum).
• Ability to limit discounts.
• Changing the basis for calculating discounts up to each article.
• Displaying the price with a discount on the showcase.
• Displaying information about available discounts for goods.
• Dynamic update of discounts.
• Ability to create a page with personal discounts in your account.

List of all possible conditions for creating discounts

Conditions are divided into groups:

• Product Name
• Product SKU
• Article name
• Short description goods
• Product Meta Title
• Product meta keywords
• Meta product description
• Product description
• Product creation date
• Product age
• Item modification date
• Does the product have a video
• Does the product have a picture
• Product Rating
• Number of product reviews
• The price of the product
• Crossed out item price
• Purchase price of goods
• Product price - Purchase price of the product
• Product price - Purchase price of the product (as a percentage of the product price)
• Crossed out item price - Item price
• Crossed out item price - Item price (as a percentage of the crossed out price)
• Minimum item price
• Maximum item price
• Number of product leftovers
  For the selected time interval up to the specified warehouse
• Amount of product sales for the period.
• Number of product sales for the period.
• Last modified leftover goods X days ago
• Availability of the ordered service for the goods
• The presence of a specific tag on the product

3. Shopping cart

• Total quantity of all goods
• Number of goods
• Quantity of a certain item
• Quantity of goods from category
• Quantity of goods from the category and its subcategories
• Quantity of goods from the list
• Quantity of goods with goods type
• Number of all products from the category
• The number of all products from the category and its subcategories
• Number of all products from the list
• Number of all products with product type
• Number of products with characteristics
• Number of unique products
• Total order value excluding discounts
• Total cost of all goods
• The total cost of goods from the category
• The total cost of goods from the category and its subcategories
• The total cost of all items with features
• The sum of the values ​​of the characteristics of goods
• The price of each item
• Availability of the service in the basket

4. User

• User category
• Individual user
• User creation date
• User data
  First name, last name, email, client type and other fields that belong to the contact

5. Completed orders

• Total amount of all orders
• The amount of orders for the period..
• Number of all orders
• Number of orders per period..
• Orders contain item
• Orders contain goods for the period..
• Orders contain a product from the category
• Orders contain a product from a category and its subcategories
• Orders contain a product from a category for a period.
• Orders contain a product from a category and its subcategories for a period.

6. Date and time

• Day of the week
• Time

7. Variables

• cookie
• session
• $_GET
• $_POST
• $_SERVER
• Coupon

8. Showcase

• showcase
• Payment
• Delivery

Make it easy. Just follow the instructions below:

Depending on the site, this algorithm may vary slightly. Therefore, on the pages of the site you will find step by step instructions activation of promotional codes for specific stores.

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Our goal is to help you save as much as possible. more people engaged in online shopping in domestic and foreign trading floors. To do this, we become official partners of online stores and services, monitor, check, sort and publish current promotional codes, promotions and discounts on the pages of the Pravda portal.

By taking advantage of these great deals, you can, for example:

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Earn additional bonuses under the loyalty program of a particular store or get an increased cashback.

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What it gives our clients:

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The idea for this article came out of the blue. While sorting through documents on my computer, I found a file containing 10 types of the most unusual discounts.

And looking at them, I thought, why not take and write more in the form of a training manual, it will be useful for us in the company, and for you, our readers, it will be useful in your work. Therefore, today we will talk about discounts. Rather, I will write the types of discounts in marketing.

Most likely you may have a question “Why do we need this?”. And rightly so, you yourself know very well what types of discounts there are, for example, “for regular customers” or “buy more get more”.

However, this is all selectively, in fits and starts. I tried for you and found different types and types of discounts with examples, and structured them. And you already think about how to use them, using in profitable promotion or sale.

Wow I'll figure it out

types and examples of discounts: TOP-30

Below you will find the types of discounts and the conditions for their application. Choose those that are more suitable for your field of activity and for your task.

1. Discount for one day. Works great, even often I buy it myself. Highlight a product and set a discount on it. By the way, if you highlight it with the “Today Only” price tag, then the product, especially if it is, will scatter perfectly.

And do not forget that you need to highlight not the goods that you already sell well, but the one that you have “already stale”.

2. Discount on days of the week. Almost the same as the discount for one day, but is tied to a specific day of the week.

For example, on Friday, you can buy various meat products at the SPAR international supermarket chain for significantly cheaper prices. It's called Meat Friday.

3. Discount for any period. An analogue of discounts for one day or day of the week, only the period can be any. I recommend not to set large intervals. The benefit, as always, is in the simplest thing - in greed.

Buyers understand that good offer will end soon, so they are actively parting with their money.

4. Discount on a specific product. Discounts on goods may be limited in time (preferably), they may not. An excellent solution is to highlight the “Product of the Day” price tag (with the old and new price).

5. Discount for pre-order. Who orders earlier, and therefore gives money earlier, he receives a significant discount. Your profit is extremely simple - you get the money that you pay for this very product.

Yes, earnings may not be so big due to the discount provided, however, you save time and do not use loans and credits (if we talk about a large purchase).

6. Magnetic Discount. Upon reaching a certain volume of purchases, a discount is provided. Why magnetic? Because it works great with “ ” technology.

This type of discount, for example, worked very well for our client, who sells jewelry. Only in the first week of the introduction of such a tool, the number of checks with an amount of s__ increased by 19% compared to the previous month.

7. Discount for wholesale / large amount. The larger the purchase amount from the client, the more he will want to receive a discount. You can play on this when developing your marketing strategy.

8. The discount is cumulative. Quite a popular type of discount now. With each purchase, a certain percentage falls on the client's balance, which he can later pay off.

9. Discount for payment in cash / non-cash. We don't like banks. Rather not. Most entrepreneurs do not like paying with bank cards.

There are 2 reasons for this: the acquiring commission is on average 2%, and with a large turnover it is not profitable. And the money comes for a long time. Therefore, offer a discount if the client pays in cash.

10. Discount with personalization. Examples can be the following: “Only for Nikit” (at least he mentioned himself somewhere), “Only with this promotional code”, “Say this word and get a discount”. Of course, do not use them in such a direct form, as I wrote above. Change for your company.

11. Holiday/event discount. Day of the city, New Year, Day of Russia, yes, for any professional holidays.

By the way, you can invent your own holidays. For example, discounts and bonuses in honor of the director's grandmother's birthday (a real case).

12. Discount on the launch of a product or service. Although they are an event or a holiday, they are still singled out in a separate block, since they happen only once when starting a business.

13. Discount on the Internet. A fairly common move in marketing now, when a discount is provided for an online order through the site. It can be 5-10% or more. All this works as additional advertising for your site.

14. Discount for action. Put "Like" and get a discount. Repost, show the administrator and get a discount.

It is very popular among young people now. Its main task is not even to make a discount on the price and they bought from you now, but to start a chain reaction in in social networks and increase the reach of potential audience.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

15. Melting discount. They are set for a certain time and are reduced every day / hour. Example: cars are exhibited on December 1st with a 30% discount and every day the discount is reduced by 1%.

16. Discount in the moment. The most popular discount. The one that any buyer asks for when he buys a product with the words “Will you give a discount?”.

17. Unexpected discount. The reason can be anything. Of those that I liked: “First Buyer of the Day”, “Last Buyer of the Day”, “1000th Buyer”.

18. Discount for certain groups of people. Select a certain group of people and give them a discount. Example: “10% discount for all students” or “15% discount for pensioners”.

19. Affiliate discount. Popular in network marketing. That is, a discount is provided to all newly arrived partners.

21. Collective discount. Provided to a group of people with a certain number of people. In fact, the same as the wholesale discount, only in public.

22. Cross discount. One or more products are sold at standard prices, and an additional or accompanying one is already at a discount. Example: discount belt for jeans.

23. Discount for speed. Most interesting description this discount, which I met - "Discount for fast bunnies" :). That is, the faster the client makes an advance payment (perhaps even before the agreement is agreed, etc.), the big discount he receives).

For example, we have extremely interesting conditions for people who know us and quickly make decisions about cooperation with us.

24. Discount on the first purchase. The trend of the last couple of years. Very relevant on the internet, but recent times actively goes offline. When buying the first item, the buyer receives a discount on it.

25. Discounts-subscriptions. Common in fitness clubs. A one-time lesson costs 1000 rubles, and, for example, when buying a subscription, its cost is reduced for the client to 200-300 rubles.

Recently, they have been doing very well in catering. Subscriptions for business lunches and coffee in some coffee shops.

26. Bonus discount. This is when, even if the buyer has a discount card, you give him another discount (bonus), but only for a certain type of product.

27. Seasonal discount. If you speak correctly, then this is an off-season discount. A simple example is down jackets, fur coats, ski suits.

That is, the discount is given for groups of goods for which it is now “out of season”. As a rule, experienced (and economical) people wait for such “sales” and buy summer tires in winter and vice versa.

In response to your answer that this is not entirely profitable, let me remind you about one entrepreneur from Izhevsk, who in the off-season makes a turnover in the sale of fur coats more than in the season.

28. Club discount. If your store is part of the system of discount clubs, for example, "Rainbow" or "Discount Club", then customers receive a discount on this card.

To be honest, this system is already dying in its original sense, as most stores are already implementing their applications with discounts.

But at the same time, applications that contain 20-30 discount cards for small stores are beginning to be promoted.

This application is much more convenient to use. Therefore, I recommend taking a closer look at it if we are the owner of a small store. Sort of modern level 21st century.

29. Trade-in-discount. Most famous in cars and technology. By renting an old car of the same brand and buying a car of the same brand, you can get a significant discount.

Do you think it only works in large purchases? By no means! For example, we introduced this discount for one of our clients when selling / buying musical instruments.

And she quite successfully fulfilled herself in the disastrous months. Here are a couple more niches where this approach definitely works - jewelry (especially important if you have your own pawnshop) and computer equipment.

30. Discount about. All the same, he singled it out in a separate block. The occasion can be anything - the day of the angel, name day and so on.

Briefly about the main

As you can see, the types of price discounts are varied and there are a lot of them (I assume that I have named far from everything, I do not pretend to be 100 percent accurate).

For example, I did not mention the sale of discount coupons, as recommended by popular discount services like Biglion or Frendi.

That is, you buy a coupon for 200 rubles, for example, which gives you a 50% discount on the entire menu in a particular restaurant. However, the main types of discounts, I think I have named you and to the question “what are the types of discounts?” I replied.

Your main task after reading the article is to test all the options presented in your marketing.

You may think that this is not necessary, because “there are workers”, however, I assure you that if competitors tried, but they “didn’t work”, this does not mean that they did everything right. So your list of things to do is:

1. Read the article again and write down discounts that suit your niche. Or rather, the types of discounts and the conditions for their application;
2. Calculate the profitability of each discount (you won’t give them to yourself as a minus).
3. Implement in your business by writing Short text with an explanation on the application (and processing of objections) for employees for each type of discount.

The third point is especially important so that it does not happen like one of our clients (niche - products).

He raised prices, but at the same time introduced funded discount cards. If everything is calculated in the context of 3-4 purchases, then the prices were even lower.

However, he forgot to write an explanation for his sellers and people just started to run out of the store when they asked “Why did they raise prices?” instead of explanations, they heard the answer: “But because the leadership wanted it that way.”