The economic crisis corrects the plans of businessmen and their clients, and both fall under the blow. People have less money, wages go down, and prices go up. Owners of their business have to look for new prospects for earning. Among the lines of business, you should choose those that are based on the basic needs of a person. Consider a few popular ideas of what to do in a crisis.

Which business lines thrive in times of crisis?

The largest losses are expected by businessmen working in the field of entertainment and selling premium goods. It is on this that the population begins to save in the first place. Contrary to popular belief, a crisis is a reason not to close your own business, but an opportunity for new development prospects.

In an economically difficult time for the country, it is worth paying attention to the features of doing business:

• The ability to pay is declining, but people are still willing to spend money on basic needs - housing, food and clothing. When deciding what to do in a crisis, consider these areas first.
• Cheap products are in the greatest demand, even if the quality suffers. Pay attention to Chinese and Russian manufacturers producing everyday goods.
• In production, staff are being reduced; according to statistics, a third of small businesses become bankrupt. The labor market is overcrowded, those who want to work are ready to accept lower wages.
• People do not tend to buy new things, it is more profitable to repair broken household appliances or shoes.

Important advice! In a crisis period, you should not invest significant amounts in a new business, try to do business with a small start-up capital.

Be ready to implement new ideas, switch to related business areas if something goes wrong. Try to find the direction in demand.

One of the most difficult questions that faces a novice entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for a store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What is sold in popular online stores?

The Internet is a global network through which you can sell almost everything. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, household appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, is it easier to develop and subsequently expand, is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, you can sell absolutely any product in the online store. However, trading one will be profitable and the other will not be in high demand.

Sale of a unique product via the Internet

You can find sites that offer only one unique product. It is known that in the online store you can do the same thing, you can make very good money on it! For example, there is a site selling fashionable handmade bow ties made of wood. Do-it-yourself things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most commonly sold online?

What to sell in an online store? Ideas may come from looking at the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites where they are sold are presented in descending order.

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in the product subcategories are practically not occupied. Therefore, there is no need to be afraid of great competition - you should carefully study the direction that you like the most and find a place for your online store in it.

What determines the choice of goods for an online store?

The definition of a product category for sale depends on several factors:

• business project budget;
• the territory of the online store;
• personal knowledge of the product;
• Internet business trends;
• demand for goods;
• delivery options.

In a crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the methods of work. What to sell in an online store? Ideas and the chosen product should be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive shipping, so if the budget is limited, it is better to choose a medium-sized hot item.

It is best to choose the product in which you understand. This will facilitate your future activities, you will not need to learn a lot of new information.

If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is the most relevant right now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It happens that by determining the future high demand for a particular product in time, entrepreneurs earn a lot of money! In the conditions of the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell in a crisis.

What price groups of goods are popular in a crisis?

What is worth selling in an online store in a crisis? During the crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of expensive products are wealthy people who probably took care of the stability of their well-being. During a crisis, rich people try to secure their wealth and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income, who are buyers of such goods, are losing wages and running out of other means. They stop buying quality goods at average prices and try to save money.

Cheap goods in times of crisis become more in demand. The general population saves money and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget vacations are in high demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store in a crisis, two strategies can be used:

1. Sell ​​luxury expensive goods for wealthy people.
2. Establish reliable mass deliveries of cheap goods for the bulk of the population.

What to sell in a crisis in an online store?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? For ideas on what to sell during a crisis, you will find below:

1. Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
2. Household appliances and electronics. Buying broken equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
3. Inexpensive food. Food is what they try to save on during a crisis. They will buy products from your online store if you offer lower prices than competitors.
4. Auto parts. Demand for new cars falls in times of crisis, so people try to repair old ones. Selling cheap parts online can make you a lot of money.
5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in special demand among wealthy people.
6. Inexpensive clothes and shoes. The population also saves on it, however, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready-made food, and small household appliances is increasing.

How to make money on an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. Through the online store you can sell discounts on goods! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.

Small Town Online Store Ideas

For residents of the regions, the question of what to sell in an online store in a small town is important? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.

Residents of medium-sized cities pay special attention to the quality of products. Inexpensive and solid goods will be in great demand among them.

So, we present to your attention a list of goods on which you can earn money when selling in an online store in a small town.

All of these will be in the highest demand when selling online in a small town. By creating a website and filling it with popular goods, you will ensure yourself a high and stable profit.

In the article, we examined the main areas for the effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

With the onset of the economic crisis, the issue of saving one's funds from devaluation became acute. One of the solutions to this problem is the investment of free money supply in investment projects, or the acquisition of some benefits and goods that can be used for one's own needs or profitably sold after. But you still need to buy not thoughtlessly, but having calculated in advance what you will do with this product in the future, and whether it will be possible to profitably sell it if necessary. So, what is profitable to buy in a crisis?

Real estate

The purchase of real estate has always been considered a good investment, regardless of whether it was bought for own use, for rent or resale. Now, due to the reduction in mortgage lending and, accordingly, demand, real estate prices have fallen somewhat. Therefore, just now, in a crisis, there is not a bad chance to buy housing at relatively low prices. Of course, there is some possibility that prices will continue to fall, but in this case, you should not rush to sell the purchased apartment or house, but wait until prices go up again. And given market trends, this will happen sooner or later. Moreover, as practice shows, at the moment it is most profitable to buy small one- or two-room apartments for their subsequent leasing.

Cars

It is profitable to buy cars in a crisis only for personal needs, since after leaving the car dealership the car quickly becomes cheaper. For example, if you have been planning to buy a car for a long time, but did not dare to do so, now is the time to think about this prospect, as there is a possibility that your savings will depreciate anyway. This phenomenon is called “deferred demand”. Moreover, with a significant depreciation of the national currency, you need to buy cars before the market has time to react to this and prices in car dealerships jump up. However, many Russians during the last major jump in the dollar did just that.

Appliances

With a sharp fall in the exchange rate of the ruble against world reserve currencies, many citizens rushed massively and thoughtlessly to buy household and office equipment. However, this is not surprising. Thus, people wanted to minimize their losses from the rapid depreciation of the national currency. But they did not think what they would do with this technique later. As a result, some of these unfortunate buyers are now selling the same equipment at a much lower price than they purchased. Thus, they not only did not save their money, but also lost even in comparison with the fact that their savings were simply kept in rubles. But at the same time, the purchase of household appliances in a crisis cannot be called the worst option in itself.

You just need to take the technique, having thought everything through well. As in the case of cars, it makes sense to take household appliances that you personally need. At the same time, you can think about the option of buying such types of equipment, the demand for which is quite high. Then the possibility of resale, at a price close to the market, will remain, after raising the cost of these goods in stores. But in the latter case, you need to have a commercial streak.

Jewelry and banking metals

Prices for precious metals tend to rise in the long run, even despite significant price fluctuations in the short and medium term. Here, as with real estate, if you buy gold to sell, the main thing is to sell it at the best rate for you, and not undergo a momentary panic and sell it when the price starts to drop sharply. What is better to buy jewelry or bank metals depends on the purpose of the purchase. If you want to buy jewelry for yourself or your family, then jewelry is the best option in a crisis, but if for subsequent resale, then it is better to take bank metals.

Education

It is very profitable to spend money on education. After all, you can pay now, and then study for a year, two, five years. If you pay for your studies in a month, then its cost may be much higher than today.

Health

The same is true of investing in health. Invest in restoring your health right now, when the prices are more or less affordable. After all, even if you now feel only a slight ailment, sooner or later it will develop into something more serious, and you will be forced to see a doctor. But then the prices for his services and drugs can be many times higher. Pay special attention to your teeth. Perhaps they need prosthetics? But dental treatment is exactly what we often put off until tomorrow.

dollars

Yes, dollars or any other world reserve currency is also not a bad way to keep your savings from depreciating. But, given the fluctuations in the exchange rate both in one direction and in the other, when buying and selling the dollar, you need to act reasonably. That is, you should not take an example from many of our fellow citizens who bought the dollar at the peak of its value, and then, realizing their mistake, tried to get rid of it when the dollar fell as much as possible, thereby making an even bigger mistake. You need to do exactly the opposite. Buy a currency when it is at its lowest and sell at its highest.

Thus, we can say that during a crisis there is a fairly wide range of purchase options that will help save your funds from devaluation, inflation and other troubles. The main thing is to make purchases, having previously calculated all the details, and not be led by the crowd or succumb to panic.

Opinions and comments

I would also like to mention luxury items that can be bought in a crisis, when the national currency is devalued. For example, the purchase of fur products, which can then be sold, and they do not go out of fashion as quickly as, for example, equipment is updated.

The second after food is dollars, it is they who are cursed. The course floats, which means that you can earn money on it. Depending on the amount, they buy real estate, cars, jewelry. All that is valued at all times.

Ekaterina V

Jewelry is not worth buying. Then it is problematic to sell for more than a third of the cost, in buying up gold jewelry is accepted as scrap.
In education, I agree, knowledge is not superfluous.

For Ukraine, 2 options are now beneficial - essential products and dollars. People are buying up food in large quantities, since if there is an amount of several thousand hryvnias, this is one of the few available investments. By the way, it is very profitable.

Helen, buying gold jewelry is not profitable because prices for them are rising as fast as for food. The counters are full of their abundance, and no one is in a hurry to buy “tsatski”. I don’t know how it is in other regions, but our sellers are ready to let you try on everything that is in the jewelry store, but so that you only buy something from them.

Angelica

I agree that now only newlyweds go to jewelry stores for wedding rings. It's not a whim, it's "as it should be." As for the rest, neither crazy discounts nor favorable conditions will drag the client into the store.

Ekaterina V

And we have the opposite, as then fur coats were swept away, now by March 8, more and more people are in these salons. Because when there will still be an opportunity to treat yourself, apparently, and we don’t know what the month of March is preparing for us in terms of the promised default.
And gold is not a loaf, he ate it and is not there, at least he can be taken to a pawnshop, if any case presses.

And we have hysteria about the mysterious disappearance of sugar from stores. Elderly people just lost their feet in search of cheap products. For sugar they switched to salt and matches. That's what is profitable to trade in a crisis - sugar, salt and matches. Manufacturers, information for you.

Ekaterina V

Real estate can be bought, as it will always be in price. Even if demand falls for some time, then it will return. Jewelry will not become cheaper, but the demand for them will fall, and you will not sell them at a normal price. I would buy coins from drag. metals, as well as shares of Russian companies (such as Gazprom, Rosneft).

Ekaterina V, The main thing is that this does not turn into hysteria. And then in my city, too, people in a panic began to sweep away everything from store shelves, and they took everything in a row. And a few days later, prices not only didn’t rise, they even fell a little. So people are still stupid.

alyans, everything is different everywhere. We have in March, it's like with the beginning of summer, it's warm, sunny, and the prices for fur products do not fall. Lots of things, a huge range, but no discounts. It would seem the beginning of the holidays, and it's time for sales, but prices are kept, and there is no way to treat yourself.

Angelica

In a crisis, of course, it is better to invest in highly liquid assets. Most likely, they should include currency, precious metals in the form of bank bullion, metal deposits in banks. It is most likely not advisable to purchase household appliances because it will be extremely problematic to sell it later at the purchase price.

And I'm embarrassed by the purchase of a car in a crisis. It may be profitable to buy something, but now the maintenance of the car is simply ruinous. It may not be so in Russia, but in Ukraine there are now very high fuel prices, many are switching from cars to public transport. There were almost no traffic jams.

I believe that the best way to invest money is in gold, gold bars. Nothing will happen to the ingots and they will not depreciate. Having invested money in real estate, it is not known what will happen to prices tomorrow. Although real estate can be profitable, and gold just lies.

shev, but then how to sell it when you need money? Nothing will really happen to gold bars, gold prices are rising. But there is one thing, but as soon as you need all the money for gold bars, you will not be able to cash out this entire amount because you will not immediately find a client.

Angelica

Angelica, why would you need a client if you keep gold bullion, that is, buy bank gold? Then you can simply take it to the bank and hand it over there at the current gold rate.

In principle, it is not even necessary to carry it to the bank. You can store it right there. After all, storing gold at home brings a lot of problems with security, and in a bank you can store bullion in a safe deposit box and not have any problems. Better yet, invest in so-called metal accounts.

Svintus, during a crisis, many people are afraid to deal with banks. I don’t know how things are now with this in Russia, but in Ukraine a number of banks went bankrupt, people cannot withdraw their deposits, and the hryvnia is rapidly depreciating. As a result, those who put money on deposit instead of interest will take an amount that is three times less.

Enot, there may indeed be problems with the return of deposits from the bank, but the system of state guarantees for deposits can serve as sufficient protection against this, but perhaps you don’t have this in Ukraine. But the storage of gold bars in bank cells has nothing to do with the financial condition of the bank. You conclude an agreement with the bank on the storage of your property in its vault for a certain fee. Since this is your property, the bank has no rights to it and the ability to appropriate it in any way. Moreover, you rent a vault at the bank and the bank does not even know what you have stored there - gold and diamonds or just your favorite hat and gloves.

In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2018, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are thinking about what is profitable to sell during the 2018 crisis, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales of building materials in 2015 increased by 20-25%. According to experts, in 2018 the demand for them will begin to gradually decline, but, despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when the construction of the started facilities will be completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2018 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Chinese products

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The easiest and most affordable option is dropshipping. To engage in such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2018? Open your own pharmacy. Modern people try not to save on their health, so sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

Cloth

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income is brought in by wholesale or retail trade in second-hand goods. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and marry, no matter where the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before starting work, you should decide on the direction of activity. It could be a small funeral home or a bridal salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in the children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade in alcoholic products is considered to be a very profitable and profitable business, but before you start such a business, you need to issue permits and officially register your business. If you manage to properly organize the business, it will bring a decent income even in a crisis.

Related videos

Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in high demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

A crisis is a special period during which the behavior of buyers changes significantly, in contrast to times of stability.

Customers may decide not to buy a particular product at all, to buy it in a smaller (and sometimes more) volume, or to switch to substitutes. Let's see what groups of goods the population most prefers to purchase in a crisis.

Models of buyer behavior in a crisis

Crisis, as they say, crisis is different. Therefore, the average buyer builds his model of behavior depending on the nature of a particular crisis, on the level of its impact on the population and development forecasts, as well as on the basis of the funds that it has at the moment.

To a large extent, the behavior of buyers is influenced by the general mood that prevails in society. Depending on whether it is panicky or relatively calm, consumer demand for specific goods is determined.

Let's take a look at the most typical sets of buyer actions depending on the level of crisis events.

Behavior of buyers in a "soft" crisis

During the so-called mild crisis, when negative changes in the economy have a gentle effect on the financial condition of the population, forecasts and expectations play a significant role in its purchasing behavior.

So, if the expectations are negative, then the society is seized by panic, unmotivated and uncontrolled purchases begin, which further aggravate the crisis situation in the country.

The specific assortment of purchased goods largely depends on the material well-being of society as a whole and of each individual individually at the time of the onset of the crisis.

If people have accumulated certain accumulations of funds, then many of them, succumbing to general panic, begin to buy quite expensive, but not always necessary things for themselves, ranging from jewelry to appliances, cars and even apartments, and in quantities exceeding all reasonable limits.

Actually, this was observed in Russia in December 2014, when supermarkets and car dealerships, under the influence of panic, were overwhelmed by a wave of mass purchases.

If the standard of living in the country even before the crisis did not allow the population to accumulate significant savings, then under the pressure of negative forecasts, the population may begin to massively buy food and essential goods.

But there is another variant of the development of events, when panic moods do not dominate in society, but an optimistic or neutral forecast of further developments prevails in general.

In this case, the population is in no hurry to make thoughtless purchases in stores and make any other sudden gestures, but looks at how the situation will develop in the future.

Although it is possible that the mild form of the crisis encourages people who have been planning to buy an apartment or a car for a long time, but have not yet decided to do so, to make these purchases when it occurs.

But in this case, these acquisitions can no longer be called thoughtless, since they were planned in advance, and the crisis only played the role of a catalyst.

By the way, a deliberate purchase of real estate during a “soft” crisis can be a good investment, because housing prices tend to “sag” in times of economic instability.

Behavior of buyers during a "hard" crisis

A “hard” crisis is of a completely different nature. It completely penetrates the structure of society, starting from the economic system of the state as a whole and ending with a specific family. Moreover, people feel the consequences of such a crisis not superficially, but quite deeply.

With such economic problems, people do not have a wide opportunity to choose what to buy, but first of all they purchase essential goods. These include:

• food (bread, cereals, salt, sugar, etc.);
• candles;
• matches;
• medicines;
• personal hygiene products.

Moreover, to a large extent, these massive purchases are motivated not even by a panic mood, but by a cruel reality.

After all, there is no guarantee that cereals sold at the same price today will not cost twice as much tomorrow, and the day after tomorrow they may not be available for sale at all. But this is already in the most pessimistic scenario.

In most cases, people simply try to accumulate a certain stock of essential goods, and when they reach a sufficient amount, in their opinion, they switch to the usual shopping mode.

True, given the difficult economic situation of the country as a whole, the average citizen will not be able to count on buying something significant and valuable in the near future. For example, the chances of saving money to buy real estate or a car in the midst of a crisis are quite low.

General results

Thus, a number of objective and subjective factors influence the preferences and activity of buyers during a crisis. Objective factors include the real consequences of the crisis itself, as well as the financial capabilities of consumers.

Subjective factors include public sentiment and forecasts for further economic development. Moreover, subjective factors can be quite easily manipulated, and with the help of this, either artificial excitement and panic can be created, or the illusion of positive changes in the future.