Analysis of network marketing of the Mary Kay company. Analysis of the marketing activities of the Mary Kay company. How much does a networker earn in Mary Kay?

Every consultant's career begins with the magical Ladder of Success. By selling cosmetics at free beauty classes and consultations, consultants make a profit. The amount of income available to independent consultants increases as they move up the Ladder of Success, from being a simple Beauty Consultant to the top position of National Leader. As new members are attracted to the Personal Group and the creation of their own Business Group, the formation of subsidiary Business Groups, the consultant has the opportunity to receive bonuses and commissions from the total sales volume of the members of the Personal Group and his Business Group.

Steps of the Ladder of Success.

Consultant
Senior consultant
Main Organizer
Candidate for Business Group Leaders
Leader of Business Groups
Senior Business Group Leader
Lead Senior Leader Business - Groups
National Leader
Activities of a beauty consultant

Basic concepts:
Active order
- one-time order for an amount of at least 1.00 B.E. (basic units). 1.00 B.E.= 65$ (consumer price) = 39$ (price for consultants).
Consultant status- indicator of the Consultant's activity. It is generated automatically based on the results of the Consultant’s work in the previous month.
Happens: Active (A)– Consultant who placed an order in the previous month;
Passive (P)- The consultant has not placed active orders for 1 to 5 months;
Terminated (T)- The consultant has not placed orders for more than five months.
For new consultants there is a one-time 50 % discount on first order no more 300$ at wholesale prices (discount 150$ ).

Consultant

The necessary conditions:
Place active orders with the Company at least once every 5 months. The minimum order quantity for any product is $65 at retail prices.
Possibilities:
- receive income from selling products at beauty classes;
- participate in various competitions and programs of the Mary Kay company;

Senior consultant

Possibilities:

Participate in all Internet projects of the Mary Kay company.

The Mary Kay company rewards Consultants based on the results of their work for the quarter according to the following scheme:

per calendar quarter

Corresponding Star

48.00 base units

Sapphire Star

64.00 base units

Ruby Star

80.00 base units

Diamond Star

120.00 base units

Topaz Star

160.00 base units

Emerald Star

When the Consultant receives the first star, a Ladder is issued.
A Consultant who commenced operations during the second and third months of the current calendar quarter must meet the quarterly sales minimum to receive the Ladder and Star.
When you receive a Star, no commissions are awarded.
Income:
.

Main organizer

The necessary conditions:
An Independent Beauty Consultant must be active and have a minimum of three active Group Members to earn 4-12% commission.
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;

The commission is accrued monthly in the form of a trade credit and is calculated based on the total sales volume of the Members of the Consultant’s Personal Group at wholesale prices, excluding orders placed by the Independent Consultant himself.
Income:
40% of the cost of products according to the Order Form
4-12% of Personal Group sales volume
Personal commissions:
3-4 active Members of the Personal Group 4% commission;
5-7 active Members of the Personal Group 8% commission;
8 or more active Personal Group Members 12% commission.

Candidate for Business Group Leaders

The necessary conditions:
Comply with the requirements for the Main Organizer;
Must be active in the month prior to the start of the program;
It is necessary to have 8 personal Group Members who are active in the month preceding the month from which the Consultant expects to begin the qualification program for the title of Business Group Leader;
A qualified Business Group must consist of personal Business Group Members, as well as Business Group Members of the second, third, fourth, etc. generations, who signed an agreement with the Company after the Consultant was awarded the title of Candidate Business Group Leader;
The aggregate total sales volume of a qualifying Business Group must be at least 320.00 B.U. for the qualifying period (this can be four months or less), but the total sales volume for the month must not be less than 80.00 B.U.;
At the time of completion of the qualification program, the Business Group must consist of at least 25 active Consultants (including the Consultant), i.e. in the last month of the program, at least 25 consultants, including the consultant himself, must place at least one active order;
The Business Group Leader qualification can be obtained within one, two, three or four months, depending on when the Business Group's sales volume reaches the required level and the Business Group has 25 active Business Group Members (including the Candidate himself).
If one of the members of the Business Group is assigned the status of Candidate for Business Group Leaders during the qualification program, then he and his Personal Group Members leave the Business Group, i.e., form their own Business Group.
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;
- Receive 8-12% commission on the total sales volume of Personal Group Members at wholesale prices.
Income:
40% of the cost of products according to the Order Form
8-12% of Personal Group sales volume

Leader of Business Groups

The necessary conditions:
The total minimum order volume of the Business Group must be 100.00 B.U. monthly. If these requirements are not met for 2 months in a row, the Business Group Leader loses his status.
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;
- Receive 4-12% commission on the total sales volume of Personal Group Members at wholesale prices;
- Wear a suit of an Independent Business Group Leader and a special insignia. Receive 9-13% commission on the total sales volume of your Business Group at wholesale prices;

Receive bonuses from $45.00 to $900.00 depending on the total sales volume of your Business Group;



- When a Beauty Consultant becomes a Business Group Leader, she begins to receive monthly commissions and bonuses from the total sales of his Business Group, which includes his personal sales.
These income items are in addition to the commissions she receives as the Chief Organizer.
Income:


9-13% of sales volume of the Business Group.

System for calculating commissions based on sales volume of Personal Business Groups

Prize in $

700.00 or more

Senior Business Group Leader

The necessary conditions:
A Senior Business Group Leader must have at least one Independent First Line Business Group Leader (if a Consultant from a Business Group receives the status of a Business Group Leader, then she becomes a subsidiary First Line Business Group Leader of her Leader).
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;
- Receive 4-12% commission on the total sales volume of Personal Group Members at wholesale prices;
- Wear a suit of an Independent Business Group Leader and a special insignia. Receive 9-13% commission on the total sales of your Business Group at wholesale prices;

- Take part in the Auto Program;
- Receive 2-5.5% commission on sales volume of subsidiary Business Groups at wholesale prices;
- Participate in Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales volume;

2-5.5% of sales volume of subsidiary Business Groups.

Number of subsidiary Business Groups

One or more

From one to three

319.00 or more

From one to three

319.00 or more

Lead Senior Leader Business Groups

The necessary conditions:
The Senior Business Group Leader must have at least five First Line Business Group Leaders (if a Consultant from a Business Group receives the status of a Business Group Leader, then she becomes a subsidiary First Line Business Group Leader of her Leader).
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;
- Receive 4-12% commission on the total sales volume of Personal Group Members at wholesale prices;
- Wear a suit of an Independent Business Group Leader and a special insignia Receive 9-13% commission on the total sales of your Business Group at wholesale prices;
- Receive bonuses from $50.00 to $1,500.00 depending on the total sales volume of your Business Group;
- Receive 2-6% commission on sales volume of subsidiary Business Groups at wholesale prices;
- Take part in the Auto Program;
- Participate in the Assembly of Leading Senior Leaders, Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales volume;
9-13% of sales volume of the Business Group;
2-6% of sales volume of subsidiary Business Groups.

System for calculating commissions based on sales volume of subsidiary Business Groups

Monthly volume of orders of Personal Business Group (B.E.)

Number of subsidiary Business Groups

% commission on sales volume of subsidiaries of the Business Group (in wholesale prices)

Five or more

Five six

Seven or more

319.00 or more

Five six

319.00 or more

Seven or more

National Leader

The necessary conditions:
A National Leader must have at least thirteen First Line Business Group Leaders (if a Consultant from a Business Group receives the status of a Business Group Leader, then it becomes a subsidiary First Line Business Group Leader of its Leader).
Possibilities:
- Receive income from selling products at beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet projects of the Mary Kay company;
- Receive 4-12% commission on the total sales volume of Personal Group Members at wholesale prices;
- Wear the costume of an Independent National Leader;
- Receive 9-13% commission on the total sales of your Business Group at wholesale prices;
- Receive bonuses from $50.00 to $900.00 depending on the total sales volume of your Business Group;
- Receive 5-8% commission on sales volume of first-line subsidiary Business Groups at wholesale prices;
- Receive 3% commission on sales volume of second-line subsidiary Business Groups at wholesale prices;
- Receive 1% commission on sales volume of third-line subsidiary Business Groups at wholesale prices;
- Receive one-time bonuses in the amount of $3,000 and annual bonuses in the amount of $600 for the emergence of new first-line subsidiary Business Groups;
- Receive one-time bonuses in the amount of $6,000 and annual bonuses in the amount of $2,000 for the appearance of a new subsidiary National Leader in any line;
- Participate in the Assembly of National Leaders, in Conferences for Leaders of Business Groups;
- Take part in Meetings for Business Group Leaders;
- Participate in the annual Summit of National Leaders;
- Use a status car.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales volume;
9-13% of sales volume of the Business Group;
5-8% of sales volume of first-line subsidiaries of Business Groups;
3% of sales volume of second-line Business Group subsidiaries;

1% of sales volume of third line Business Group subsidiaries;
System for calculating commissions based on sales volume of a subsidiary Business Group

Personal Business Group order volume (B.E.)

% commission on sales volume (in wholesale prices)

Prize in $

560.00 or more

System for calculating commissions based on sales volume of subsidiary business groups:

Monthly sales volume of the 1st line Business Group (B.E.)

% commission on sales volume of subsidiary Business Groups (in wholesale prices)

478.00 or more

Monthly sales volume of Business Group 2 lines

Hi all! I have again prepared for you a detailed review of a company from the world of network marketing.

This time, the company targeted was Mary Kay, which is known to many women who prefer high-quality decorative and caring cosmetics, as well as luxury perfumes.

Let's try to understand its features.

The name Mary Kay was not chosen by chance - it is the name of the founder of the brand. In 1963, she decided to create a cosmetics company on the principles of giving women the opportunity to build their own beautiful business and gain independence.

Now the company's products are in demand in different countries. More than three million sales consultants cooperate with the cosmetics brand. Annual turnover exceeds three billion dollars.

The company's production facilities are located in Dallas (producing cosmetics for the American market) and in Hangzhou, China (manufacturing and packaging products for the Chinese market).

When entering the European market, the need arose to organize production in Switzerland, but this plant did not last long. Therefore, now the main production is still concentrated in the USA.

Official website of the company www.marykay.ru.

What the company offers

Compared to other cosmetic brands, for example, which operate through a network marketing system, Mary Kay’s assortment is quite modest.

There are basic positions that hardly change from season to season. Sometimes they are replenished with new items.

In addition to the regular line, there is also a limited edition. It is produced constantly, changing the composition of cosmetic products.

Please note that the products from this series are limited and after a complete sale they will never be repeated.

Mary Kay offers luxurious fragrances for men and women with rich and intense notes. Only natural and high-quality ingredients are chosen for perfume.


In addition, the brand offers caring cosmetics for the face, hands, feet, and body. The line of make up products deserves special attention. By the way, many professional makeup artists use them in their work.

Decorative cosmetics are presented:

  • ink
  • glitter and lipstick
  • foundations
  • blush
  • loose and compact powder
  • concealer and highlighter
  • masking agents.

Mary Kay's line has everything you need to create flawless makeup for any occasion.

Business with Mary Kay

I can say that business with Mary Kay looks quite promising.

  1. Firstly, the products are of high quality and are hypoallergenic. It is in demand in different countries of the world.
  2. Secondly, the company offers a good consultant discount (from 30% immediately after registration), an interesting marketing plan, and various competitions for consultants that allow you to win numerous valuable gifts.

Considering the high quality of the product, it will definitely not go to waste for those who purchase it.

Get instructions

How to make money with Mary Kay

To register with the company, you need to purchase a starter kit. Standard scheme...


After this, you will need to sign a cooperation agreement and create an account on marykayintouch. This site was created specifically for consultants so that they can get acquainted with company news online, place orders, and track their activities using reports.

The company constantly holds webinars and offline meetings. They allow you to gain all the necessary knowledge about products and methods of promoting them.

Beginners are actively assisted by Leaders who are interested in their rapid advancement. Consultants invite people to beauty classes, during which they offer to do day or evening makeup using Mary Kay products.

Such meetings allow people to try cosmetics and find the right shade.


In addition, dissemination of information about companies on social networks is encouraged. The company sends out regular mailings containing tags for product promotion, ideas for challenges on social networks, and offers real tools for sales.

Immediately after registration, it becomes possible to order products from the site with a 30% discount, but only if the order is placed for a basic unit (this is a set amount in retail prices).

If you buy products regularly, you can keep the discount at 40%. In addition, constant interesting promotions allow you to increase both the overall discount and the discount on individual products.

Company consultants have the opportunity to advance their careers, receive recognition and awards, for example, leaders can receive a gift in the form of a status car or a luxurious trip. The reward system is obviously not new either :)

Subscribe also to the blog’s Telegram channel - t.me/site.

P.S. I recommend paying attention to free training on Automation of cold contacts, which will help you create a System for attracting partners to your team on full autopilot online.

The Mary Kay retail network is a network of female dealers. The uniqueness of the company lies in the fact that it does not spend money on offices and stores where products can be sold. Expenses are only necessary for warehouses where products are stored and issued to network consultants.

Mary Kay strives to provide ample opportunities for women around the world to achieve self-realization and create successful businesses.

    Be your own boss: As Independent Beauty Consultants, women have the opportunity to work without a boss and manage their own hours while enjoying the joy of running their own business.

    Flexible work schedule: the opportunity to work at a convenient time, devoting more time to family and yourself.

    Possibility of unlimited earnings: The income level of Independent Beauty Consultants depends only on their activity. Women conduct classes on skin care and consultations on decorative cosmetics, attract new Consultants as business partners and create their own team.

    Self-confidence and personal growth: your sense of self-confidence grows as you move up your career ladder. For excellent work, Beauty Consultants receive not only real income, but also additional incentives from the Company.

    Support from the Company: As Independent Beauty Consultants, women build their own businesses while receiving free professional training and support materials prepared by the Company, as well as significant product discounts.

    Friendships and Social Opportunities: women enjoy communicating with clients and the opportunity to learn about new products and developments in the world of cosmetics, feel the friendly participation and support of Independent Consultants who are united by common interests and goals.

    Mary Kay's Marketing Plan opens up opportunities for systematic career growth; The first step is the status of an Independent Beauty Consultant, then you reach the status of an Independent Business Group Leader, and the highest step, which gives truly royal recognition: the status of an Independent National Leader.

    With Mary Kay capabilities, you create your own career success story. You can build your flexible work schedule and plan to sell high-quality products that will bring you high income. But you can also do more: build your team and unlock unlimited potential in developing and training others.

Career development

Independent Beauty Consultant

Starting an Independent Beauty Consultant business - holding beauty classes and meetings with clients, offering Mary Kay products and business opportunities with the Company.

Independent Business Group Leader

When a Beauty Consultant creates his own team, this means a new stage in development. The status of an Independent Business Group Leader develops the ability to teach and transfer experience to others, helping them plan successful sales and become true business professionals. More than 33,000 women in the world have the status of Independent Business Group Leader.

Independent National Leader

The internal potential for teaching others will allow you to rise to the highest level of the career ladder - the status of an Independent National Leader, a status that opens up prospects for luxurious gifts and recognition. More than 500 women around the world have received the status of Independent National Leader.

Mary Kay beauty classes

High-quality products, individual approach and training.

The basis of the Consultants' business is conducting beauty classes, where they introduce their clients to Mary Kay cosmetic products, talking about their action and properties. In addition to beauty classes, Consultants can conduct themed meetings, reviews of cosmetic collections or individual consultations for their clients. At these meetings, clients have the opportunity to receive individual recommendations on the selection of products depending on their skin type, advice on applying decorative cosmetics and the art of makeup - all this will be provided by a professional Mary Kay Beauty Consultant in a class at the client’s home or office. Clients are given detailed recommendations on the application regimen, so they can independently learn to care for their skin and see excellent results from the Company’s products. Thanks to the Company's "Try Before You Buy" principle, customers have the opportunity to familiarize themselves with the effects of cosmetic products before they make a purchasing decision.

My close friend has been doing network marketing for Mary Kay (cosmetics) for 10 years. Her status is Independent Beauty Consultant, Senior Business Group Leader. I would like to outline some of my observations that I have accumulated over these 10 years (I note that we have been friends for 25 years, since school). I will try to present only the facts. I will mark my comments as “my own”.

Lack of taste

The first thing I began to notice about my friend was that she had lost her “sense of taste” (they say “no taste,” and primarily in makeup and wardrobe). Having gone through all kinds of makeup training, every morning she applies 100 percent “paint” on herself, completely seeing “what suits her” (in the sense of “befitting her face”). The main thing is that it corresponds to the “makeup trends of this season” and the rules for applying makeup: for example, eye shadow, at least three shades. And the presence of a warehouse of cosmetics of various colors and shades at home (worth $6,000) tempts you to try everything for yourself.

On a personal note: I personally (I’m 40 years old) see that as you age you need to wear as little makeup as possible so as not to emphasize wrinkles, especially in the eye area.

Bad taste in clothes. This is especially true for corporate colors, which change every season. For example, this season the company announces the corporate color “raspberry” (the colors are always bright), the fabric is also dictated by the company, the models may differ slightly, but must be chosen from those offered. Each adherent must buy fabric from the company and sew it (himself or to order), of course, all at his own expense. And so every year (or season - I didn’t go deeper).

Crazy network house: trainings and seminars to “improve” moral and spiritual degradation

At the very beginning of her career, a friend invited me to a presentation. Women, about 20 people, gathered in the cafe hall (rented with the money of the invitees). At the beginning, everything was as usual: applause, introduction of newcomers, sincere joy for them, instructions that “you will succeed.”

Then they announced a new product - a new lipstick (or a new shade of lipstick - I don’t remember). We took out a tube. All participants had to apply lipstick to their lips. After that, every woman had to stand up and say how she felt after applying this lipstick? One by one, women stood up and uttered utter nonsense about extraordinary freshness, deep hydration, etc. And since there are 20 of them, it is not convenient to repeat yourself, but your imagination is not limited.

On a personal note: I personally can only say one thing about lipstick: either it “suits” me or it doesn’t.

We are sitting with a friend in a cafe. She shares with me. I attended a seminar (I don’t remember the name, it had to do with a woman, her success, health, tone). Just imagine, she says, it turns out that for a woman to be healthy, she needs to have at least three men (roughly speaking, three biological materials). Then she will be healthy both physically and psychologically, and therefore successful.

From myself: I thought: she was a normal woman, wife, mother. Now she believed that she was not living correctly (before this would not have occurred to her, but now she thought about it). The problem is that you need to find two more men somewhere, healthy, and probably to be liked.

After another seminar (about the same topic).

A friend tells me: you know, it turns out that during intimacy a man likes a woman to tell him “dirty words” about “this.” “I checked it with my husband,” she says, and it works. That's how I got wound up. And, he continues, at first I was offended that they called me a “bitch” at “this.” And now that I understand everything, I’m not offended - this is normal. Yes, I'm a bitch.

Seminar (something about how to correctly understand people, their classifications and character traits).

A friend calls me and says: I attended such a cool seminar. In general, you understand, we are all gods! Do you know the gods from Greek mythology (Aphrodite, etc.)? So, you just need to determine the type of god you belong to, i.e. what you are. To do this, you need to understand the character of a person. There is a lot of information, I need to sort it all out. Now I want to understand about you and me - what kind of gods we are.

I ask: “how much money did you pay for this horoscope?” The friend was offended (for a while).

Stupidity

Relatively recently... My friend was pregnant with her second child. During pregnancy she was admitted to the hospital for 2 weeks. When leaving the hospital, she said: while she was in the ward, she sold cosmetics worth 5,000 rubles. This child is divine (points to his belly). Even in his mother’s belly, he knows how to do business for her.

All this happened to my friend (and continues to happen) under the “flag” of the Mary Kay network company.

I would like to note that my friend graduated from a pedagogical institute with honors and was a highly sought-after speech therapist-defectologist and, in my opinion, a sober and adequate person. What happened to her when she distributed all her manuals, techniques, materials to her colleagues and bought the first suitcase with Mary Kay cosmetics (a necessary condition) for 6,000 rubles? This remains a mystery to me.

Sofia Styazhkina

The Mary Kay network company or Mary Kay (in honor of the founder Mary Kay Ash) is one of the most popular direct sales companies in Russia and the world. Founded in 1963 in the USA, Texas. The company's turnover in 2015 exceeded $2.9 billion, and the number of distributors, or as they are called in Mary Kay, Independent Beauty Consultants, amounted to 2.4 million people, with about 500 thousand in Russia alone. As of 2016, Mary Kay operates in 35 countries, and in most of them it is a member of the direct sales association, including Russia as Mary Kay CJSC.

Mary Kay Products

On the official Mary Kay website at http://www.marykay.ru/ you can find almost all the necessary information about the company’s products. Including the Mary Kay catalog, prices, and even composition. Although it is presented in the form of “Main Ingredients” and it may well “miss” harmful components. You can also buy products online on the official Mary Kay website, although the transaction is completed not through the company itself, but through one of the Independent Beauty Consultants you are looking for in your city.

Reviews of Mary Kay products can be easily found on distributors' websites and forums. As usual with cosmetics, some people like it and some don't. Some people think it’s too expensive, while others think it’s the opposite. Moreover, since the Mary Kay company is one of the most popular in Russia, there are as many negative reviews about its products as there are positive ones. Therefore, as in the case of Amway, it is better to try Mary Kay products for yourself. True, unlike Avon, Mary Kay cosmetics are from a more expensive category and are comparable in price to. Therefore, now during the crisis, you don’t experiment much.

Mary Kay cosmetics on the website website

By the way, more or less average opinions and independent reviews about Mary Kay cosmetics can be found on this site. There's even some kind of rating there.

Mary Kay Marketing Plan

On the official Mary Kay website, in the “Becoming a Consultant” section, you can find the following: “The first step to starting your own Mary Kay® business is purchasing a Starter Kit. Mary Kay® Starter Kit contains:

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  • Mary Kay presents a new product - A girl's hands can be used to judge her age and state of health. Therefore, the skin of the hands needs special care, especially in cold weather...
  • 55 years of Mary Kay - In September, the beauty company Mary Kay celebrated its 55th anniversary. A grand celebration took place at the preliminary opening...
  • Time Wise - a new anti-aging complex from Mary Kay - Skin is an imprint of our lifestyle. Poor environment, unbalanced diet, irregular work schedule and stress...
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  • Tips and tricks for a successful start.
  • Exclusive offers to help you get started with Mary Kay.
  • Samples of Mary Kay products to demonstrate to your first clients!
  • DVD with useful materials and much more."

From February 1 to March 31, 2016, the cost of the starter kit is 1,500 rubles, subject to placing an order for at least 1 b.u. (basic unit, price for consultants $39 or 2,800 rubles) according to the Mary Kay catalog.

You receive commissions depending on the volume of your sales. As I understand it, until you reach a turnover of 48.00 base units per calendar quarter, you can only buy Mary Kay products at consultant prices ($39 per 1 b.u.) and sell at retail prices ($65 per 1 b.u.)

According to official Mary Kay statistics, the global average consultant rotation rate is estimated at 80%. Moreover, in developed countries it is significantly less than in Russia (in the USA 68% per year, in Russia approximately 85%). That is, 85% of new Mary Kay consultants fall out within a year. In part, such a high figure is associated precisely with tests, that is, a person becomes a consultant simply to buy products at a discount. Having tested Mary Kay products and realized that they are no better or no worse than previous cosmetics, the client continues to look for the Holy Grail.