A business plan for opening a car wash allows you to calculate the risks and expected profit from your own business. Many car owners are thinking about starting a business related to cars. The easiest and cheapest option is to open a car wash, which will be designed for 3-5 places. The data calculated in the plan will create an idea about the business and help you figure out what expenses will be required to open the service. Since you can open a sink of different sizes, it is also necessary to calculate which option will become more profitable and pay for itself faster.

Types of sinks

There are several types of sinks, which differ not only in their device of work, but also in size. Before you open a self-service car wash, a standard car wash or other types of services, you need to calculate all the factors that can affect the flow of customers and the demand for the service. Depending on the number of workers who will be involved in car maintenance, the amount of tax or the shape of the facility may also change.

Most often, motorists use the services of manual washes, so these types of services are the most. It takes a lot of time to maintain each car, so it must be taken into account that employees will spend at least half an hour servicing the car. It is also necessary to have consumables in stock in the form of:

• sponges;
• brushes;
• special car shampoos and other detergents.

The advantage of this type of mine is that you do not need to immediately buy expensive equipment. This moment allows you to save a lot of money when opening services. This type of car wash is the most budgetary to open and can be a good start for the development of a network of services. The cost of services and the cost of building and organizing a car wash make it possible to recoup the project within a couple of years.

A manual car wash requires coordination of work in many instances, so after creating a project and before implementing the idea, you will need to collect a lot of documents and spend money on various permits.

Automatic washing with brushes is a rather expensive type of service that provides good cleaning of the body. Cleaning equipment can cost several hundred thousand rubles. The bus station has a greater productivity than manual labor, so the payback of a car wash can be within a year and a half.

For the successful prosperity of the business, it is necessary to take into account the features of the machines and use only suitable brushes and consumables.

When washing the car with hard brushes, damage to the paintwork may occur. Defects that have arisen during the washing process will need to be compensated to the owners of the cars, so the owners of a car service should not neglect the rules.

This type of car wash involves the removal of contaminants using special devices that supply water under pressure. An active foam is also used, which removes even stubborn dirt. The foam is re-washed with pressurized water, leaving the machine clean and presentable. The final stage is a special polish that protects the car from ultraviolet radiation and other negative natural phenomena.

A touchless car wash causes minimal damage to the car's paintwork and allows you to take much more vehicles per day than other types of car washes. The disadvantage of this type of service is not adaptability to the difficult climatic conditions of Russia. In winter, when the roads are sprinkled with reagents, the car wash cannot cope with 100% removal of contaminants.

When cleaning the machine, special shampoos and polishes are used. Means soften the dirt and it can be gently removed with brushes and rags. This type of sink is not very common, as it does not cope with all types of pollution and it is impossible to clean some places. In regions with a warm climate, the profitability of dry car washes is high, but in cold regions it is better to opt for opening a car wash of another type, and include this procedure in the additional list of services.

Self-service car washes are gaining more and more popularity. The client is given the opportunity to independently clean his own car using the washing equipment of the service. The advantage of this type of service is that you need a minimum number of staff. Payment for washing occurs depending on the amount of time spent in the service.

As car owners increasingly prefer this type of car wash, a self-service car wash can be a profitable investment.

To organize a business, much less funds will be required due to the fact that there is no need to pay salaries to washers, pay taxes for them, and have complex professional equipment. To organize a car wash, you will need paperwork, renting a room, connecting communications there and buying equipment for washing.

Since most car washes have a limit on washing large vehicles, the popularity of specialized services is growing. If the car wash is properly organized and located in a place where there is a large flow of trucks, then the payback of the business can be only 6 months. Truckers highly value the cleanliness of their car, so they often turn to special services. Since trucks are large in size, a conventional car wash building is not suitable. It is better to stop at renting or building a large box.

The building should easily accommodate twenty-ton trucks, as this is the main type of customers at car washes.

Compact boxes can be installed anywhere with permits. Mobile car washes usually consist of sandwich panels that are assembled within a couple of days. The construction of the complex from scratch takes only 10 days, so if you have a package of documents, the opening of a mobile car wash can happen very quickly. Permits for this type of sinks can be issued in just 7-10 days.

What does it take to open a car wash?

In order to calculate how much money is needed to open a car wash, you need to find out what permits will be required. First of all, you need to decide on the form of doing business. Car washes open with two registration options:

To organize a small car wash, it will be enough to open an IP. This option has a simpler scheme of registration and taxation. If there was no experience of opening an IP before, then you can contact special companies involved in the registration of legal entities. LLC will be required when organizing large firms and a network of car services. The form has a complex management system, so novice entrepreneurs should not choose it.

There are several systems of taxation. The easiest of them is USN. A simplified taxation system involves paying only one of two parameters:

• 6% of total income;
• 15% of net income.

The choice of indicators from which payment will be calculated is provided to the taxpayer himself. You do not need to hire an accountant to submit reports.

The advantage of the USN system is the ability to maintain accounting records independently.

To open a car wash, you will need to collect a list of documents. Papers will allow you to work openly without problems with the law. The list of required documents includes:

1. Documentation on the form of registration of a legal entity and its registration.
2. An agreement on the lease of premises or documents confirming the ownership of the facility in which it is planned to place the sink.
3. A lease agreement for a land plot or paper that confirms the ownership of the territory where the future car wash is located.
4. Agreement with the services supplying electricity. Permits will not be issued without proper lighting and proper registration.
5. Agreement for connection to water mains and disposal of excess liquid into the sewer. A prerequisite is the installation of special equipment for wastewater treatment in car washes. If professional equipment is installed, then purified water can be reused inside the sink.
6. Agreement with waste disposal companies. When organizing your own business in the form of a car wash, you will need to remove not only household waste, but also various wastes of a different class.

After the entire package of documents has been collected, you will need to visit Rospotrebnadzor. Employees of the institution will issue a written consent to the implementation of entrepreneurial activities.

How much money does it take to open a car wash?

The main part of the cost of a car wash project is the rent or purchase of the premises. The cost may vary depending on the location of the property, its condition, summing up communications. Typically, a building can cost anywhere from 400 thousand to several million rubles. If such an amount is not immediately affordable, then you should pay attention to the possibility of renting a suitable room. How much space is required for the full functioning of a car wash depends only on the number of seats. The cost of real estate includes the execution of all permits and approval of the project in specialized services.

The second major expense is the purchase of equipment. On average, professional equipment costs around 2.5 million rubles. If a self-service car wash opens, then the cost of washing machines can be reduced to 700-900 thousand. When opening a car wash with automatic equipment, the cost of this item can increase to 5-6 million, depending on the number of seats.

The next item of expenditure is the bookmark of the payroll. In the regions, the minimum wage can be set within the minimum subsistence level (10-12 thousand rubles). In large metropolitan areas, the salary fund should be much larger.

Since a car wash involves the use of water in a large volume, it is worth considering the payment of the first payments for it in the initial costs. For washing for 2-3 cars, this amount is usually equal to 50-60 thousand rubles. Also, when using special equipment, you will need to take into account the cost of electricity. Depending on the type of car wash, an additional 50-100 thousand rubles are invested in the cost of opening it for various unplanned expenses. If you calculate how much it costs to open a car wash from scratch, then for a service for 2-3 cars the amount will be about 1.3 million at minimal cost.

Where is the best place to open a car wash?

Since a small car wash usually opens at the beginning, services for 10-15 cars will not be considered. It is better to start with services for 2-3 cars. If the niche of car washes in the city is densely occupied, then you need to immediately think over the list of services and bonuses to attract customers. Also, promotions at the opening can attract the attention of future customers and increase earnings. It is best to place a car wash in crowded places with a dense location of car washes in the city:

• markets;
• parks;
• shopping and entertainment centers;
• business centers;
• Cafe.

Another place where a car wash will be relevant is a gas station or a car service, in the list of services of which there is no car wash. If the car wash is located within the city, then it is necessary to consider its location in the center of residential areas. Car enthusiasts living in high-rise buildings often entrust their car to specialized companies for washing. If you serve customers properly, the first customers can become people who visit the car wash for a long time.

The second important factor in addition to the location of the car wash is the recruitment of employees. Cheap labor, as a rule, treats their job duties in bad faith, so there are often jobs performed at a low level. First of all, you should refrain from hiring schoolchildren and students. It is better to pay a higher salary and have professionals with more experience in your staff than to save on wages and have non-professionals who can damage the paintwork of cars and other parts of the car.

Since it is easiest to open a self-service car wash, in the absence of competent employees, this option should be preferred. Even a self-service car wash needs to hire staff. These can be managers, cleaners, craftsmen who, in case of defects, will help to eliminate the malfunction of the equipment. All these employees must be well paid so that they have an incentive to work and improve.

Competent and kind staff is the key to the success of every company.

What equipment should be purchased?

Depending on the type of sink, you will need to purchase different types of equipment. If the car wash is manual, then you will need:

• high pressure washer;
• floor cleaning machine;
• installation for water purification after use;
• equipment for cleaning the cabin with chemicals;
• steam generators;
• vacuum cleaners.

It is better to give preference to professional equipment, since Chinese counterparts quickly fail and do not clean as well. When choosing equipment, it is better to give preference not to well-known brands, but to proven brands that have established themselves as manufacturers of reliable and practical devices. It is also worth paying attention to environmental friendliness and hypoallergenicity.

What disadvantages should be avoided?

A car wash is a profitable business, but if you only care about getting money, then soon customers will stop visiting the service. There are several reasons why motorists refuse to visit car washes:

1. Long car wash and poor quality of service.
2. Rude and unfriendly staff.
3. The absence of a price list, which indicates the exact prices for each service.
4. Lack of pre-registration or non-compliance with it.
5. Poor service and no waiting room for customers.

First of all, when a client visits a car wash, he wants comfort and quality services. If the service cannot provide these two points, then the next time the client will not visit this institution. A good way to check the quality of service is to order a secret customer visit to the car wash.

Advertising

Proper advertising is essential. A competent specialist is able to significantly increase the sales of the company's services. When opening a car wash, it is better to place an ad on banners, hand out leaflets, and launch advertisements on the radio. Such measures will allow a larger audience to learn about the opening of a new service.

You can also offer a promotion for a free car wash on a specific day or a cumulative 10+1 discount. An interesting advertising move is a discount on a promotional code or a flyer. A few days before the opening of the car wash, you can start handing out flyers that will indicate the size of the discount, for example, in the first week after opening.

(23 ratings, average: 5,00 out of 5)

The car has long been the main vehicle around the world, including in Russia and the CIS countries. Every year the number of car owners is growing, and with it the demand for thematic services is growing: gas stations, car services and car washes. In this article, we will talk about how to open a car wash from scratch with minimal investment.

Choosing the type of car wash

Before opening a car wash, the first thing you need to decide is how much money you are willing to invest in your business. The type of car wash that you can open will depend on the amount of investment. Consider the main types that are currently on the market.

• Manual contact washing- involves manual application of detergents and cleaning with sponges. This type of car wash is the most common, as the entrepreneur does not have to spend money on expensive equipment. The downside in this case is that physical contact with the vehicle can lead to scratches and damage to the body. Another disadvantage is the long service time of the car. In an hour, you will not be able to serve a large number of customers, as is the case with other types of car washes.
• Manual touchless car wash- the procedure is carried out in several steps. First, under the pressure of water, most of the car is cleaned. Then an active foam is applied, which removes the remaining dirt. Next, the foam is washed off under a large pressure of water. The final step is to apply the polish. The initial costs for this type of car wash will be higher than in the previous case, since special equipment will be required for operation.
• Self-service car wash- if you want to open a self-service car wash, then this is a very right decision. This type of sink is gaining more and more popularity every year. Customers in this case pay not for the car wash, but for the time they spend in your car wash. By having your customers do everything themselves, you can save on car wash staff as you don't need a lot of staff.
• Automatic car washes- it is immediately worth noting that choosing this type will lead to a large initial cash investment. You can save on the number of employees, but the minimum cost of equipment for such a car wash starts from 3 million rubles. In turn, automatic car washes are divided into two types: portal - when the car drives into the box and is cleaned due to the fact that special equipment is installed around it, tunnel car washes - imply that the vehicle is installed on a moving belt and cleaning occurs in several stages during the movement .

The best option in this case is to open a contactless car wash with employees, or on a self-service basis.

About business seasonality

Car washes are a seasonal business. In summer and winter, demand in this niche drops sharply, while in autumn and spring, on the contrary, it grows. This must be taken into account when starting a business.

If you are going to open an automatic car wash, then the best time to do this is right before the start of the season.

In the event that it is planned to open a standard car wash, then it is better to do this in the off season for the following reasons:

• Staff need to be trained
• Poor customer service strategy
• The supply of consumables has not been debugged

If you open at the beginning of the season and immediately encounter a large flow of customers, then either you or your employees simply may not be able to cope.

What services can car washes provide?

In addition to the usual body wash, this company can provide a large list of other services, which will bring big profits. Many car washes take advantage of this and can offer their customers a wide range of services. For example, interior cleaning is usually one of the most expensive services, and one such cleaning is equal in terms of profitability to several standard car washes.

Examples of services provided:

• Standard body wash, the main specialty of this business
• Interior cleaning
• Sketching bumper and wheels
• Engine cleaning
• Body polishing
• Dry cleaning
• Trunk cleaning
• Treatment with "Anti-rain" or "Anti-fogging" means
• Washing wheels from dirt with drying
• Removing tough stains
• etc.

It should be noted that the more services you want to provide, the more variety of equipment you will need. The salaries of employees will also increase, as they will be engaged in the provision of not the simplest services.

Location

In this example car wash business plan, after you have chosen its type, the second step is to select a location. It is necessary to decide on the place where to erect our enterprise as early as possible, since it will take a lot of time to obtain permission to create a car wash. You will learn about this a little later.

Mobile car wash

When choosing a location, it should be noted right away that instead of building a new building or refurbishing some garages, you can choose a mobile car wash for your business. It implies a moisture-resistant box that can accommodate one or two cars. The cost of such boxes starts from 700 thousand rubles, and a huge plus is that if you are located in some unfavorable place, then at any time you can move with all your equipment to another. This is especially beneficial if you want to open a self-service car wash from scratch with minimal investment.

in garages


A great option would be if you can rent several garages for a car wash. In order to have a good flow of customers, they should be located near some highway, or next to a large area of ​​​​residential buildings.

The main difficulty in this case is that you will have to invest in adapting garages for your business. You will have to pave the road, connect various communications.

Also, ordinary garages cannot boast of high resistance to dampness and over time they will begin to collapse, and this will lead to additional expenses for major repairs.

On the outskirts of the city

The next option is to stay on the outskirts of the city next to some busy highway. The advantage in this case is that most likely you will not have to argue long and hard with the city administration for permission, since there will be no residential areas nearby in which there will be people who are dissatisfied with the placement of a car wash near their house.

In the town

Getting permission to operate a business in the center of a residential area is very difficult. But if you manage to do this, then most likely you will create a business that will never need to find customers.

In some cities, industrial buildings, such as factories or warehouses, are sometimes located right in the center of the city. You can try to get permission to open a car wash in such places. Of course, the flow of customers will not be as large as if you place a business on the main square of the city, but in any case, it is better than placing it in small microdistricts.

in the parking lot


In many large cities, car washes in parking lots are a success. They can be placed on the street parking lots of shopping centers, or underground. The profitability of such car washes directly depends on the number of parking spaces and their workload.

Also, such car washes are placed in underground parking lots in elite houses, where people drive expensive cars and a daily car wash will not hit their wallet.

In the village

If you want to open a car wash in a village, then you should definitely assess the potential demand. As a rule, villagers do not often drive expensive cars and prefer to wash them themselves. Given the fact that the population of villages is usually small, opening a business in such a place you may not see a profit.

The situation changes dramatically if the village is located on a busy highway. In this case, the idea has the right to life.

On your own plot in a private house

Many people wonder if it is possible to open a car wash on your own site in order to save on renting a room? This is a great idea, but keep in mind that according to the law, each piece of land must be used strictly for its intended purpose. Therefore, if you open a car wash in your country house, you will not be able to use it to grow vegetables, fruits, etc.

What do I need to get permission to open a car wash?

A car wash is a rather complex business, the opening of which involves the collection of many different documents and permits. So, what does it take to open a car wash?

To begin with, we must register a legal entity, namely an individual entrepreneur or LLC. If this is your first business and you have neither one nor the other, then we recommend that you stop at the option of registering an individual entrepreneur. Thus, you will save yourself a lot of time and effort.

Next, you need to choose which system of taxation you will work with. We recommend the simplified taxation system (STS). It offers two options for paying taxes: 6% of income, or 15% of profits. In the case of this business, we recommend choosing to pay taxes of 15% of the net profit of the organization.

Accounting under the simplified tax system does not carry any big difficulties, so you can manage it yourself, or by hiring a freelance accountant.

The next step in our car wash business plan, which must be completed, is to submit a letter of request and receive a resolution from the city administration. You must obtain permission from the city administration to create your own enterprise. At the same time, you must already choose and decide where you want to place your business.

After submitting the documents, you will have a few weeks before you receive feedback. During this time, you must prepare a sketch of your car wash and coordinate it with:

• city ​​administration
• municipal architect
• fire department

After you receive a response from the city administration and coordinate your sketch with the services described above, all received documents must be sent back to the city administration. Then you can start developing a full-fledged project for a room or building a building.

What documents are needed to open a car wash:

• IP agreement on tax registration
• Agreement on the ownership of the premises or its lease
• Agreement on the right of ownership or its lease on the land plot under the premises
• Agreement on the supply of electrical networks
• Agreement on code connection to water networks
• Contract for the export of solid waste and waste water

The finished project is sent for examination to the same organizations, and in case of positive feedback, you reach the final stage - the state examination.

The procedure for obtaining permission to open a car wash is not so simple and you may need the help of professional lawyers. The cost of services will be approximately 10-20 thousand rubles.

Important Requirements

A very important requirement of this business is compliance with environmental regulations. Every day, car washes discharge wastewater into the sewer, so it is necessary to conclude an agreement with the WSS (municipal water supply and sewerage company), which will indicate the maximum amount of water that you can discharge and its composition.

Installing a water purification system is a must. The more water you use, the more powerful the system you need. For example, heavily polluted jeeps will come to you from the forests and steppes on the outskirts of the city. To clean them you will need 160 liters of water, to clean an ordinary passenger car driving only in the city center, 60 liters will be enough. This means that outside the city, water purification systems should be more powerful and, accordingly, more expensive.

Such treatment systems reduce the amount of waste thrown into the sewer and work only at temperatures above +5 degrees.

Equipment

After you select a location and obtain all the necessary permits to operate a car wash, you need to buy equipment for the car wash itself. Equipment may vary depending on the services provided. As new services are added, you will purchase the necessary equipment. Below is a list of equipment for a self-service car wash business plan and with employees.

The most popular car wash equipment suppliers in Russia are the following companies:

• Karcher
• Carebridge
• California Kleindiest
• Weidner

Of course, this is not the whole list. There are other less popular manufacturers from Europe.

In addition to specialized equipment, it is also necessary to equip a rest room for employees and a waiting room for customers. If you can save money on the premises for employees and put only sofas, tables and chairs, then the waiting area for customers needs to be thought out.

It's no secret that with the same cost of service, customers will go where they are more comfortable. Therefore, you need to try to equip the customer waiting area well. You can put high-quality chairs, a TV that will show car shows and a hot drinks machine.

How much it will take to equip a recreation and waiting area depends only on you and your budget. This amount can be 100.000r and 1 million.

Staff

After purchasing and installing all the necessary equipment, you can proceed to the search for employees. Candidates for this job do not need to be educated. It is enough that they are in good physical shape, understand a little about cars and be friendly with customers.

For the operation of a small enterprise, 2-4 employees with a salary of 20,000 rubles will be enough. Of course, if you are going to open a car wash in Moscow, then the salary should be higher.

Customer acquisition

The final step in this business plan is to attract customers. The most effective way to attract customers, time-tested, is promotions.

After opening your business, you can do the following promotions:

• "Free car wash from 14 to 20 September!"
• "Discount for all customers 50%"

These promotions are the best. You will attract the attention of the public. Yes, for some time you will have to work in the red, but a large number of people will know about your business, and if they are satisfied with your service, they will come to you again and again.

Inform people that you are open and you have a super-cool promotion in the following ways:

An example of unusually engaging the public can be seen in the community “Car Wash st. Herzen, 94 Tyumen Behind the shopping center "Voyage". This is a VKontakte community of a non-existent car wash in nature, which was created by two schoolchildren. They attracted public attention through heavy marketing, which was subsequently written about by major online publications. In their community, they instantly gathered 10,000 people who at first did not suspect that a car wash did not exist.

An example of provocative publications from this community

How much money does it take to open a car wash?

It is very difficult to predict what costs will be when creating a car wash, as it depends on many different factors:

• Will it be a self service car wash or not
• Automatic or manual
• The property is rented or owned

So, let's demonstrate a car wash business plan with calculations, an example will be as follows:

• We have 8 employees, with a schedule of 2/2
• We rent space
• The car wash will provide various services described earlier in the article.
• We need to buy equipment for contactless washing
• Working hours from 12 noon to 12 noon

Based on this, we get a table of expenses.

As a result, the initial cost of opening a car wash is 1.895.000 rubles, and the monthly costs are 250.000 rubles.

Income

Our company can serve approximately 50 customers per day. Depending on seasonality, there may be different workload, let's assume that the workload will be 76%, then we will serve 38 clients per day. The average check will be approximately 350 rubles.

Income per day— 13.300 rub.
Monthly income— 399.000r
Net profit per month— 149.000r
Payback– 13 months

Car wash franchises

There is an easier option for opening a car wash - buying a franchise. Then you will not have to figure out what equipment to buy on your own, they will help you choose a profitable place for placement, they will help you solve legal issues. In general, with the purchase of a franchise, life will become easier.

But there are also negative sides:

• You will have to share profits
• Any organizational changes will have to be coordinated

A huge disadvantage is that some franchises prohibit the provision of any additional services. And this is a loss of profit for us. Therefore, before signing the contract, all points should be taken into account.

If these cons do not scare you, then we can move on to a review of franchises.

Wash Max

This franchise offers two formats for doing business.

Mobile car wash

• Lump sum — 250.000r
• Investment volume — 890.000r
• Payback - 6-9 months
• Monthly profit - 246.000r

Stationary car wash

• Lump sum — 250.000r
• Investment volume — 990.000r
• Payback - 6-10 months
• Monthly profit - 260.000r

To cooperate with this franchise, you must meet the following conditions:

Zebra

This franchise holds the record for starting a business. After purchasing it, you can start full-fledged work in 10 days. Full payback is also not long in coming.

The amount of investment is only from 300.000r to 500.000r

Requirements:

• 6 employees
• The room is not less than 10 sq.m.

Digital Moika

The franchise has a different set of packages. The cheapest package costs only 39.000 rubles, the most expensive 549.000 rubles.

This option is good for those who do not want to invest too much in this business. You can open a very small and simple car wash and see if customers come to you or not. If not, then you can close without a big loss of money, but if there are customers, then you can expand.

Requirements:

• 3 employees
• Minimum area 2 sq.m.

I want to buy a ready-made car wash business!

There are a huge number of ads on the market that offer you to buy a ready-made business or rent it. I would like to note that the goose that lays golden eggs is rarely sold, with good car washes the situation is exactly the same.

Most likely, after buying a car wash, you will find things in it that you will have to work on well. For example, unqualified personnel, repairs, lack of customers, etc.

If you still want to buy a ready-made car wash business in Moscow, St. Petersburg or in some other cities, then you definitely need to check everything before buying.

You need to check the following:

• Does the car wash meet all the requirements of the SES, firefighters, etc.
• Documented profitability for the last year
• Documented income for the last year
• Is the owner of the premises from whom it is rented going to evict you?
• Are employees willing to work for the new owner?
• Does she have a good reputation among car owners

Also, check when this car wash opened. The less it has existed, the more likely it is that something is wrong with it.

The cost of a profitable car wash will start from 1 million rubles, you can find these ads on Avito.

Approximate data:

• Monthly income - from 210,000 or 165,000 rubles.
• Net profit - from 39,100 or 28,475 rubles.
• Initial costs - from 728,800 rubles.
• Payback - from 1 year 9 months.

In this article, we will draw up a detailed business plan for a small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical interior cleaning, engine washing. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and it’s not easy to find such a room. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far away from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If speak about potential buyers , then it will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to the appearance of employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

1. Capabilities:

• An increase in the number of cars and, as a result, an increase in the number of potential customers, demand for the service.
• Income growth.
• Reducing the level of competition.
• Free market entry, no barriers.
• The possibility of opening an adjacent business (car service, for example).
• Provision of related services.
• Sale of spare parts, car care products and more.

1. Threats:

• The growth of competition.
• Increasing the tax burden.
• Legislative changes (eg reintroduction of licensing).
• Reduced demand due to the economic downturn and less purchasing power.
• Forced move to a new location.
• The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
• Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. Internal factors include:

1. Strengths:

• Relatively low level of competition in the selected territory.
• Favorable location.
• Opportunity to hire experienced workers.
• Search for favorable conditions for renting premises.
• Low costs for the provision of services (especially raw materials).
• Acceptability and affordability of prices for customers.
• It is possible to change the cost of the service.
• Low follow-up costs.
• Almost all costs are directly related to the volume of work, which reduces possible losses to a minimum.

1. Weak sides:

• Lack of experience in this area.
• Lack of regular customers.
• Zero business reputation of the organization.
• Limited demand is due to the area of ​​the leased premises.
• Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
• Unprofessionalism of employees.
• Lack of training courses, training of specialists.
• Lack of motivation among employees.
• Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

1. Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of motor vehicle maintenance services. This code is valid for 2016 as well.
2. An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
3. If you need to accept payment from a client using bank cards, then .
4. The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
5. Car wash services do not have to be certified. This is purely voluntary.
6. When purchasing the necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
7. It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
8. When using KKM, its registration is required before the work of the organization begins.
9. It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. The environment will not be polluted, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the environment).
10. There must be a contract for the provision of utilities (electricity, water).
11. The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts. Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should include ( don't forget its quality!):

• Use of billboards. They should be as informative and vivid as possible, memorable.
• Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
• It is worth considering promotions. For example, “Only today you get interior cleaning with a 50% discount if you wash your car with us!”.
• Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
• Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
• You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often from Karcher), compressor units, and more. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

1. Brigadier - 33% of the shift revenue.
2. Assistant foreman - 27% of the shift revenue.

The interest includes tax deductions and insurance premiums.

organizational plan

Financial plan

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

• High SES requirements, fines. Possible losses can be eliminated by following all the necessary standards.
• High level of competition. Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
• Wrong choice of location. It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
• Unqualified personnel. It is important to engage in careful selection of candidates, to conduct a kind of training, to take on a trial period. You can motivate employees with piecework wages (actually, as in our example).
• Force majeure. This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Every day, with every kilometer, any car is polluted to one degree or another. We are all used to seeing car washes for SUVs, minibuses and cars, but there are sorely lacking places where you can wash a truck 20 meters long. Not every production, and even more so a grocery warehouse, will not allow a dirty car to enter its territory; such requirements for heavy vehicles are more common at warehouse food depots. If for passenger cars washing is available in almost every city, then in the case of heavy trucks, the statistics leave much to be desired.

The main consumers are truck drivers, bus drivers, and, in the future, car fleets. Since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be in order and cleanliness. But they don’t forget about the outside of the truck either, which is why they use the services of car washes.

The essence of the business idea is to satisfy the needs of drivers and owners of freight transport in washing heavy vehicles, tractors, buses.

Experts say that a car wash as a business is a very profitable business. And in order for it to bring real income, a number of important points should be taken into account.

It is assumed that the funds will be provided by the bank, or investors, and so that the costs of starting a business are not high, a portal car wash can be leased.

Capital investments- 2740.8 thousand rubles.

Net profit- 409 thousand rubles.

Payback period- 6-7 months

Profitability of sales - 68,2%.

2. Description of the business, product or service

It is planned to start a business with one portal installation worth 2.5 million rubles. After the payback of the first installation, it is planned to install a second portal sink.

After two installations start to generate a stable income, it is planned to install a stationary car wash with the same gantry installation. It will be possible to expand the range of services, for example, to open a tire fitting, because you always need to develop.

Also open a small auto parts store for consumables, i.e., these are motor oils, filters, various liquids such as antifreeze, antifreeze, mixtures for diesel kindling, etc. Later, open a car wash for cars.

3. Description of the market

This business is just beginning to gain momentum in our country. And it is developing at the moment is not very fast. It is not very developed in our city either.

Washing trucks as a business is not only a promising, but also a highly profitable enterprise. Profit from such activities can significantly exceed the income received from car washes for cars.

It is enough to compare the cost of the service:

• For the owner of a car, washing the car costs 250 rubles. (average price of the service).
• The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.

Therefore, it is worth actively developing this industry, it will bring considerable profit, enable truck owners to keep their trucks clean, and provide people with jobs.

In our city, according to the portal 2gis, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.

car wash place

Competitive advantage is expected to be achieved through the choice of location for the car wash and additional services. The place for a car wash is located along the Dachnoye Highway.

Because Since this site is located on the outskirts of the city, the flow of both trucks and cars is provided, especially in spring, summer and autumn.

4. Sales and Marketing

5. Organizational structure

First you need to decide on the form of business organization. Two options are possible here: either registering as an individual entrepreneur (individual entrepreneur), or “opening” a legal entity, such as an LLC. Each of these forms has its pros and cons, therefore, to make it easier to make a choice, you need to familiarize yourself with each of them in more detail.

Both for registration as an individual entrepreneur and for opening a legal entity, state registration is required, the procedure for which is determined by the Federal Law on the Registration of Legal Entities and Individual Entrepreneurs. When applying to the registration authority, it is necessary to draw up an application in the prescribed form, prepare and submit constituent documents, and also pay a state duty.
The next step is to obtain permits allowing you to run a car wash business.

In particular, these are:

• permission from the local authorities in charge of the territory where it is planned to open a car wash. To obtain it, it is necessary to submit a letter of request to the administration of the city or district for the allocation of a land plot for its construction;
• a car wash project that is being developed by a design organization. Without fail, this project must comply with the current sanitary-epidemiological, architectural, environmental and fire regulations and be agreed with the authorities responsible for compliance with all these standards;
• permission of the Committee of Architecture, Sanitary and Epidemiological Station, Department of Environmental Protection, Fire Protection and Labor Protection for the provision of vehicle washing services. In the absence of at least one of the conclusions listed here, the project will not be approved;
• an act for permanent or temporary ownership of land, which is drawn up after the approval of the project. Only after receiving this document, land is allocated to you and a warrant for the construction of your facility is issued.

This is a list of the main documents that are required to open a car wash. There are no special requirements for their composition and form.

6. Financial plan

7. Risk factors

We will evaluate the possible risks of the project on a 5-point scale.

External:

• Probable change in legislation. Risk assessment - 1. This risk may tighten the environment for the development of the business and lower the level of profitability. Compensation is carried out at the organizational moment when the form of government, type of ownership and form of taxation are introduced.
• War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.
• Opening in the city, with a population of 410,000, new car washes, price cuts by competitors. Risk score - 3. As we have said, demand exceeds supply, but revenues may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to encourage the client for his right choice.
• Seasonal decline in the number of services. Risk assessment - 5. This risk has no clear time limits. Everything depends on the weather. This risk is managed by marketing policy, promotions, reduction in the number of employees.