Alexander Kaptsov

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Despite the instability of the economic situation in Russia, the number of cars on the roads continues to grow steadily. Almost every family owns at least a car or motorcycle. Therefore, the need for auto parts was, is and will always be. After all, any vehicle requires periodic maintenance with the replacement of worn parts. Based on this, we can safely say that opening an auto parts store is a profitable business.

How to start an auto parts store: where to start?

After the entrepreneur has the idea of ​​​​opening an auto parts store, it is necessary to decide what will be best sold in it. This will help the study of the automotive market.

Documents for registration

What is included in the list of documentation required to open an auto parts store?

• Documents confirming the status of an entrepreneur - an individual entrepreneur or LLC, which indicates the type of activity, the name of the outlet, the type of taxation. This is the so-called founding document.
• Permission for the location of the store obtained from the local authorities.
• Documentation on the sanitary and epidemiological compliance of the store, issued by Rospotrebnadzor. This is a separate package including a number of documents:
  

1. the conclusion of the SES (validity period is limited) on the compliance of this premises with all the standards provided for in the law regarding such objects;
2. a document giving the right to place an object of trade (issued on the basis of the above conclusion);
3. a special program that provides sanitary and production control - is agreed with the specialists of Rospotrebnadzor, and only after that can be implemented;
4. an agreement with a company that will clean and disinfect air conditioners and the ventilation system of the room;
5. an agreement with a dry-cleaner or a laundry for washing the overalls of employees;
6. contract for the performance of works on disinfection, as well as disinfestation;
7. an agreement providing for the disposal of fluorescent lamps and lamps containing mercury and an agreement on the removal of garbage, including municipal solid waste.

• Permission to operate the store from the authorities supervising fire safety.
• Availability of internal documentation: magazines, which take into account inventory and spare parts, accounting documents and others.

Taxation and accounting

Trade in spare parts, as a rule, involves two types of taxation.

• USNO (simplified system)

"Simplified" in most cases is chosen by individual entrepreneurs. The tax calculation should take into account revenue, expenses and a tax rate of 15%. The declaration is submitted to the tax authorities once a year until March 31. This system does not require complex accounting, you can limit yourself to a book that reflects the expenditure and income parts.

• ENTI (single tax)

When calculating this type of tax, it is necessary to take into account some physical indicators.

1. The size of the trading floor (its area).
2. Basic yield (set value of 1,800 rubles).
3. Coefficients K1 (deflator), K2 (corrective) and a tax rate of 15%.

The amount of tax is allowed to be reduced by the amount of social contributions made. The declaration is submitted every quarter. Such a system is usually chosen by limited liability companies. By the way, they will also have to keep complex accounting records.

What kind of space is needed for the store?

To accommodate a store selling automotive parts, both rented and own premises are suitable. Its dimensions can vary, and the size of the starting capital plays a decisive role here. The recommended store area is at least 60 square meters, the size of the trading floor is 45 square meters, and the remaining 15 meters are used for storage and utility rooms.

It should also be taken into account that the store warehouse performs secondary functions. The most necessary goods and novelties are stored here. The main part of the assortment that is not presented on the trading floor should be stored in another warehouse, that is, the primary one. And here the main thing is that there should be a short distance between the store and the main warehouse, because then the delivery of goods can be carried out in a short time, without postponing it for a whole day.

The location of the outlet is also important. Be sure to take into account the availability of good transport interchanges and parking spaces. The profitability of the store increases significantly if it operates near a service station, gas station or car wash. The ideal place is the car market.

Where do stores buy auto parts?

The purchase of auto parts for stores, as a rule, goes through two or three large suppliers. The search for the right dealers can be done through the Internet, which has all the necessary information. When studying information about a future supplier, in addition to the assortment and terms of delivery, attention should also be paid to reviews about him.

This should be taken with all responsibility, because the mismatch of the goods with the declared data and the often found marriage will create problems for the store and ruin the reputation of the outlet.

Most suppliers, if the order exceeds a certain limit, deliver the goods for free. This can be seen as a bonus. This is especially important at the beginning of the store, when transport costs add to the price of the goods up to 5% of its cost.

In addition to the main supplies, it is necessary to take care of a highly specialized product, which will distinguish this store from similar objects. Suppose a special kind of high-quality oil or solid accessories, for which the mark-up is the highest. Therefore, this point cannot be ignored.

Spare parts for which machines should the assortment of the store be oriented towards?

The store can also combine the above specialized areas.

What is the most sought-after product, regardless of the brand of car?

• Headlights and bumpers.
• Side mirrors and side doors.
• Stoplights and engines.
• Gearboxes and hubs.
• Hangers and racks.
  

What's the best way to set up a store?

The profitability of an auto parts store, in addition to the quality of the goods and the skill of employees, is also affected by the correct display of products, flawlessly designed windows, the climate in the store and design.

Many novice businessmen, when starting interior design, turn to the services of professionals - firms specializing in the creation and implementation of design projects for retail outlets.

The store should be designed in such a way that visitors are pleased to be in it. Properly laid out goods, convenient and, most importantly, understandable navigation, and light, unobtrusive design also contribute to sales growth.

The calm atmosphere of the store will be complemented by the optimal air temperature in the room and pleasant music.

Each point of sale has its own product matrix, which dictates the optimal location of the product. It is individual for a certain assortment and a specific sales area. It is this fact that should be the basis of the design project.

A large selection of products involves the use of merchandising and well-thought-out navigation.

What commercial equipment will be needed for the operation of the store?

Here is a list of commercial equipment for the full functioning of the store:

• display racks and showcases where you can freely decompose and arrange the goods;
• shelving. They are useful both in the trading area and in the warehouse;
• computers, connected to the local network and the Internet. Firstly, with the help of special programs it is easy to keep inventory of spare parts. Secondly, having special software, you can facilitate the selection of spare parts by code, as well as visually display the desired part;
• cash desks- places where the purchase of goods is made and a landline phone is installed;
• tables, chairs perhaps small sofas for buyers.

The number of commercial equipment depends entirely on the size of the store.

What should be auto parts store staff medium size?

Quite often, "independent" masters are involved as experts. They can give advice on the quality of any part, explain the reasons for its rapid wear or breakdown, in some cases, perform an urgent replacement or repair of a car right next to the store.

The first time after the opening of the store, the owner of the business personally controls the trading process, since it is necessary to train the staff and set up a trade point. Experts recommend hiring employees with experience in selling spare parts.

Sometimes a client brings a part in hand, not knowing its exact name, purpose and other parameters. The consultant needs to quickly navigate the situation in order to offer the visitor exactly the same or similar in a short time.

How to promote a business?

Spinning up a store that sells auto parts three directions can be used.

• Promotional events directly in the place where the store is located. These include a recognizable and well-visible sign, as well as the presence of a stationary or remote design - citylight.
• Promotional activities aimed at conveying information about the new store to the target audience. These include:

1. placement of advertisements in specialized magazines and newspapers for motorists and Internet advertising;
2. distribution of business cards and flyers containing the company logo, information about the main product, prices, address, contact numbers. Where is the best place to distribute them? Not far from the traffic police, parking lots, intersections, that is, where potential customers may be;
3. you can advertise the store on transport (in buses, trolleybuses, trams), on billboards, run commercials on radio or TV;
4. sponsoring various events also contributes to the promotion of the store.

• Advertising through intermediaries:

1. mutually beneficial agreements with those organizations, thanks to which the store can be replenished with new customers. Employees of gas stations, car washes, tire service, paid parking lots can distribute promotional material, and their services will be advertised in the same way in the store;
2. well-established relationships with service stations or mechanics who repair cars at home and in garages allow you to attract new customers. True, they will have to make a discount on spare parts or be interested in other profitable offers.

The name of any store, including auto parts, refers to effective marketing tools. This rule has been tested many times. Experts recommend adhering to certain requirements when choosing a name.

It should be:

Several options need to be considered. For example, "Auto Parts Shop", "Everything for your favorite car", "Kingdom of Auto" or something funny: "AvtoMisha", "Avtomaster Petrovich".

From the selected names, you need to cross out the most unsuccessful ones, and with the rest, contact the patent office to check the uniqueness. This will avoid accusations of appropriating an already existing name.

Auto Parts Store Business Plan From Scratch

Business project for an auto parts store with the following data:

• leased area - 100 m²;
• opening hours - 9.00-21.00;
• two people work on a shift (4 employees in total);
• offered range — spare parts for GAZ vehicles;
• average markup - 35% (for expensive spare parts - 20%, for various small things - 100%);
• estimated monthly revenue on average - 1,200,000 rubles.

Capital cost

The amount of capital costs is 1,600,000 rubles, this amount consists of:

• inventory costs - 1,000,000 rubles;
• the cost of repairing the store - 150,000 rubles;
• advertising events (signboard, printed material, advertising in the media) - 150,000 rubles;
• retail equipment costs - 300,000 rubles.

Store monthly expenses

The amount of expenses each month is at least 200,000 rubles, and this amount includes:

• payroll fund - 850 00 rubles;
• payment for renting the premises - 60,000 rubles;
• payment of utility bills - 15,000 rubles;
• payment of taxes - 40,000 rubles.

Store profitability

If the average monthly income is 1,200,000 rubles, the cost of goods is 890,000 rubles, then the gross profit will be 310,000 rubles. After deducting expenses for the month, net income will be 110,000 rubles. Therefore, the profitability of the store is 11%. Taking into account the amount of capital investments, it can be assumed that the outlet will pay off in 14-15 months.

Opening a new franchise auto parts store is the most promising way to grow your own business.

Franchising is a reliable and profitable activity that does not require large financial investments. In this case, the business does not start from scratch and it does not require huge efforts. The entrepreneur has nothing to worry about advertising and promotion of the store, because the acquired well-known brand is already popular in the market.

To buy a franchise for an auto parts store and run a successful business, businessman will need:

• minimum investment for the purchase of franchising, which is approximately 500,000 rubles;
• premises with a retail area of ​​at least 15 m²;
• the presence of at least three employees (at the first stage).

As a result, the business will pay off very quickly - it will be possible to return all capital costs in just 4-5 months.

How much does it cost to buy or rent a ready-made business in Moscow and St. Petersburg?

The cost of a ready-made business - a store selling auto parts - is very diverse both in Moscow and in St. Petersburg. The price is affected by the size of the premises, the location of the object, the age of the business and other factors.

1. Suppose that a small outlet with an area of ​​14 m², which has been operating for 7 years, makes a profit of 70,000 rubles. Such a store will cost 690,000 rubles.
2. A store with an area of ​​30 m² in the city center, operating for 15 years and generating a profit of 120,000 rubles, will already cost 2,650,000 rubles.

It is quite difficult to find offers for renting a ready-made business, because the sale of auto parts is a profitable business. Therefore, either the businessman himself is engaged in his store, or he simply sells an already established business for some objective reason.

This material can serve as a model for writing a business plan for an auto parts store when obtaining a loan from a bank, to attract a financial partner, receive government support, and simply to justify the feasibility of investing money in your business.

Project Description

We bring to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite high competition, the sale of auto parts is a profitable line of business, as this market in Russia shows an annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial from both an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Receipt in the budget of the city N up to 80 thousand rubles a year.

Economic indicators of the project implementation, according to the calculations of the business plan:

1. Profit - more than 1 million rubles a year;
2. The payback of the project according to preliminary calculations is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds in one of the city's banks:

Which taxation system to choose

The legal form will be individual entrepreneurship. The choice of this OPF is due to an inexpensive and simplified procedure for registering activities. As tax systems the patent system will be applied, while the cost of a patent for an auto parts store for the year will be 36 thousand rubles.

At the moment, practical activities have begun to implement the project:

1. Produced business registration, OKVED code 50.30.2 - Retail trade in automotive parts, assemblies and accessories;
2. A preliminary lease agreement has been concluded for the placement of a retail outlet on the street. Lenin house 101 with a retail area of ​​40m2 and a warehouse at the same address with an area of ​​15m2. The rental price for 55m2 will be 30,000 rubles per month. The room does not need renovation;
3. The search for wholesale suppliers of auto parts and consumables on favorable terms has been completed.

Description of products and services

The range of outlets will include spare parts and consumables for cars of both foreign and domestic production. In addition to the goods presented on the windows and shelves, the store will also work on orders from the catalog. In general, the supply department will work according to the principle: the most popular items should always be in stock. These products include:

• Engine oil;
• Wheel disks;
• Tires;
• Filters (oil, air, fuel);
• light bulbs;
• Candles;
• wipers;
• Oil seals;
• Hardware, washers, self-tapping screws, caps;
• Clamps, branch pipes;
• Alternator and timing belts;
• Tools;
• BB wires;
• Autochemistry;
• Gaskets;
• grenades;
• Steering tips;
• Silencers;
• Bearings;
• First aid kits and pumps;
• and so on.

In this case, the customer will be offered spare parts from different manufacturers at distinctive prices, such as "original" or "non-original" spare parts.

The price level will be slightly lower than the average price level for spare parts in the outlets of our city. And thanks to a well-thought-out logistics system, orders will be delivered as soon as possible.

marketing plan

First, let's define the market capacity. According to statistics, in Russia there are about 270 cars per 1000 inhabitants, that is, every fifth person has his own car. Our city is home to 120 thousand inhabitants, respectively, they account for about 20 thousand cars.

The most popular car brands are: Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales are for domestic cars and 48% for foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on the maintenance of his car (without gasoline and insurance). Basically, these are the costs of engine oil, rubber, filters, spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (car expenses) = 300 million rubles a year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars is growing. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the study, there are about 30 outlets in the city that sell a similar group of goods, of which 10 are large service stations that have their own retail departments (Recommended reading: “STO business plan”.

In close proximity to our outlet are:

1. Service station with its own sales department. They mainly trade on pre-orders;
2. Center for motor oils. The main assortment - oils, filters and other consumables;
3. Retail outlet on 5m2 in a small shopping center. They sell only by catalog with delivery within a week.

We will conduct a comparative analysis of the strengths and weaknesses of our competitors:

Advertising and marketing activities

1. Advertising in the media, development of a business card site for our store;
2. Advertising on billboards, distribution of flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of trade margin on goods will average 40-50%. The sales season is in spring and autumn.

The planned sales volume in monetary terms (revenue) is as follows: The monthly dynamics of revenue is presented in the form of a graph: To reach the break-even point of sales, it is necessary to sell goods in the amount of 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been operating in the wholesale supply of auto parts for more than one year and have proven themselves only from the best side. These are companies such as Part-Kom, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing of our organization:Increased requirements will be imposed on the staff, in terms of:

1. Good knowledge of the device of the car and spare parts;
2. Ability to communicate with clients;
3. Sales experience (preferred).

Calendar plan

The list of activities for the launch of the project and their cost can be presented in the form of a calendar plan: It will take 30 days and 2.1 million rubles of initial investments to launch the project.

How much money do you need to open an auto parts store.

To open a retail outlet, investments in the amount of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be attracted in the form of a bank loan.

Financial plan

The main expense of the entrepreneur will be material costs, that is, the acquisition of goods for the purpose of subsequent resale. Rather large expenses for an entrepreneur, in addition to wages, will be the payment of insurance premiums to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly of the wages of employees. A complete list of all costs, as well as the calculation of gross and net profit, is presented in the table - the forecast of income and expenses of the store:

How much can you earn by opening an auto parts store

Net profit based on the results of annual sales will amount to just over 1 million rubles. The profitability of an auto parts store, according to the business plan, is 25.7%. This figure is higher than any bank deposit. This suggests that the investment in the business will fully justify itself. Return on investment should not be expected before 24 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. The auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving experience or worked in a car repair service before, it is still worth learning. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, rugs, etc.

It is also worth paying attention to competitors: what is sold in your area, at what price, what is more in demand? The competition in this niche is quite high, so you need to think carefully about the business plan and how you can attract a buyer. An auto parts business can be successfully combined with another car-related business, such as a car wash. Or invest in the car in this way which will bring significant profit in 2-3 years.

Many people have their own car. Moreover, in some families there may be several vehicles at once, so various types of businesses that are directly related to cars are profitable and promising. This includes service stations, outlets for the sale of automotive spare parts, car dealerships and other organizations. Entrepreneurs often think about how to open an auto parts store from scratch, which, if properly organized, promises to be very profitable.

Preparing for the opening

For a competent business, an entrepreneur must have certain knowledge in the design of various machines, as well as in the main varieties of their components. In this case, the auto parts business will be understandable and interesting for a businessman, and can become a source of significant profit.

Preliminary stages of work

Before opening the selected case directly, the following steps should be performed:

• Conduct a market analysis. Opening an auto parts store from scratch is not difficult, but it is important to know what competitors are in a particular region, where these outlets are located, what is the demand for auto parts, etc.
• Decide on the specifics of the chosen business.
• Choose the legal form of activity, as well as decide which taxation regime will apply.

Spare parts trading as a business will be successful if all the above problems and issues are resolved.

Choice of store specifics

How to open an auto parts store that will be profitable and interesting for the entrepreneur himself? To do this, it is important to decide which type of activity will be chosen. It is simply impossible to open a retail outlet that will present auto parts for all types and brands of cars, so the following store format is chosen:

• sale of spare parts for certain brands of vehicles;
• sale of parts either for foreign cars or for domestic cars;
• sale of spare parts for special equipment or trucks;
• sale of used spare parts;
• trade through an online store.

Opening an auto parts store from scratch in any format is a rather complicated process. In addition, do not forget about the many competitors. That is why the entrepreneur must choose the option that will be interesting for him.

Choosing a place to trade

It is important to decide where exactly the outlet will be located. It is best to choose a separate room, which can be located both in the city center and in a residential area. The premises should have sufficient area to accommodate not only a fairly large trading floor, but also a good storage room.

The requirements for the premises will be as follows:

• area should not be less than 100 sq. m.;
• all necessary engineering communications must be connected to the premises, which include sewerage, water supply, heating and electricity;
• there should be no competitors in close proximity to the outlet;
• there should be convenient car parking near the building where the store will be located;
• the store should be divided into several separate rooms, each of which will have its own purpose (there should be a trading floor and a warehouse, as well as a utility room for employees).

Purchase of commercial equipment

To open an auto parts store and start working, you need to install the entire set of necessary equipment on the trading floor. It includes:

• showcases and racks;
• shelves and boxes in which it will be possible to store small auto parts;
• tables and chairs for employees;
• quality office equipment;
• cash machine.

Note! Additionally, in the process of work, you will have to purchase many other equipment and elements that simplify the process of doing business.

Formation of the assortment depending on the form of the store

The range is fully selected depending on the chosen specifics of the work.

If we talk about how to open an auto parts store for foreign cars on order, then it’s enough to choose a small room in which one manager will work. He will have catalogs that potential buyers will study. After that, an application will be made, and the selected spare element of the foreign car will be delivered. Shops that sell spare parts for domestic cars work in the same way.

Another format will be a store offering a wide range of auto parts. How to open a spare parts store in this case? Here it is necessary to carefully consider the assortment, since each buyer must find the right item in the store.

Supplier selection

Auto parts should be purchased from trusted and reliable suppliers. Therefore, each company with which cooperation is planned must be checked. It should not have any debts or negative reviews, and the organization should not be included in the list of debtors or insolvent companies.

The best solution is to work with official dealers of various brands of auto parts. In this case, you can be sure that all goods are of high quality, and if a defect is found, you can return the product to the supplier.

When concluding an agreement, it is important to consider the following conditions for cooperation:

• the possibility of obtaining a deferred payment;
• payment must be provided, both by bank transfer and in cash;
• the document must provide for the return of the marriage.

You can open a spare parts store even by cooperating with suppliers located at a significant distance from the store. In this case, all spare parts for cars can be sent by a transport company.

Recruitment

Opening a parts store from scratch is actually not difficult. However, for the optimal operation of the outlet, it is necessary to pay enough attention to the selection of personnel. It is believed that qualified salespeople who are able to advise the buyer are half the success of the activity.

Personnel must have the following qualities:

• professionalism, since sellers must inform potential buyers about all the goods in the store, and at the same time they must interest and captivate them;
• experience that ensures the effective work of each employee who knows how to behave correctly in a given situation;
• the ability to communicate, which ensures the establishment of communication between the store and customers, since silent and gloomy managers do not cause positive emotions among customers.

Advertising and store promotion

Since the outlet will be initially unknown, it is necessary to conduct a high-quality advertising campaign.

Some of the best ways to promote your auto parts store include:

• create your own official website;
• make groups in social networks;
• distribute leaflets on the street;
• post advertisements on billboards near the entrances of houses adjacent to the store;
• advertise the store on radio or local television.

Calculation of expenses and income

The auto parts business is quite profitable if you know where to start and how to grow your business. However, to open it, you will have to initially spend quite a lot of money. During work, you will also have to face constant high expenses.

Table. Initial costs (averages)

Table. Monthly costs (averages)

The markup on automotive spare parts can vary from 20 to 100%. The average revenue of a promoted store is approximately 900 thousand rubles, so the net profit can be equal to 200 thousand rubles. Accordingly, the initial investment pays off within a year.

Summary

Thus, if you have a well-developed business plan on hand, you can form a profitable and promising business that will be a source of constant income.

The auto parts business has a high profitability of up to 25% and a payback period of the initial investment within 1 year. Every year there is an increase in the number of cars in Russia and the CIS by 10-15%, and the auto parts market is growing accordingly. First of all, the number of foreign cars is increasing. The number of sales of parts through online stores is also growing. In the article, we will analyze how to open an auto parts store from scratch and with minimal investment and give an example of a business plan with calculations.

Analysis of the auto parts market in Russia and the CIS

Subdivide the secondary and primary market of auto parts. The primary market is the sale of parts for the direct production of a car, the secondary market is the sale of parts through services and stores.

In Russia, according to the analytical agency AUTOSTAT, the share of the primary market is 24%, the secondary market is 76%. Auto parts for domestic cars are leading in the secondary market. So spare parts for domestic cars account for 58%, and for foreign cars 42%.

One of the factors increasing competition in this market is the unification of parts, when the same elements are used for different brands. There are mergers and acquisitions of small companies by larger ones. One of the negative market trends is the increase in the number of counterfeit parts (from 30 to 50%). In addition, the share of gray imports of original parts is large.

According to the marketing agency DISCOVERY Research Group, the share of buyers (aged 20-50 years) of auto parts through online stores is 15%, while in the UK it is 70%. The growth rate of annual sales of auto parts via the Internet is ~25%. This makes the development of Internet commerce promising for the Russian Federation and the CIS. The figure below shows the top 10 global manufacturers of automotive components.

According to PwC analysis

Advantages and disadvantages of auto parts sales business

Consider the main advantages and disadvantages of an auto parts store.

How to open an auto parts store: a business plan

Business form

Auto parts store taxation

When an entrepreneur switches to special taxation regimes, all other types of taxes are not paid. To switch to preferential taxation regimes, the annual income of an individual entrepreneur should not exceed 60 million rubles.

The retail sale of auto parts is one of the activities that are subject to UTII (single tax on imputed income). It should be noted that an individual entrepreneur is obliged to switch to UTII if a law on the use of UTII is adopted in the region. The tax period is a quarter. The declaration by the owner is submitted quarterly by the 20th day after the end of the quarter, paid before the 25th. The tax rate is 15%. If there are more than 50 employees, then it is necessary to report via the Internet. It should also be noted that if the activity of an entrepreneur also implies a type of activity using the simplified tax system, then he must keep separate records! In the event of further expansion of activities and an increase in sales, it will be necessary to become a VAT payer. The reporting form will be - 3 personal income tax.

Stages of opening a store

It is necessary first of all:

• search for contacts of suppliers of the required brand;
• buy or rent a room;
• register as a private entrepreneur;
• hire workers.

Before you open an auto parts store, it is important to familiarize yourself with some legal issues. It is not necessary to register as a legal entity.

Choosing a location and premises for the store

Choosing a location is a key important point for success in this business.. Consider the main aspects of choosing a place and premises:

Supplier selection

Typically, auto shops enter into an agreement with two or three major suppliers, mostly with official representatives. The necessary information for finding dealers is available on the Internet. You should read all reviews related to a particular supplier. In the case of frequent complaints about marriage or low-quality products from a particular supplier, it is better to look for another one. Poor quality products will ruin your store's reputation.

After choosing the main suppliers, you should decide on specific products that will allow you to stand out from your competitors. It can be original high quality accessories or rare oil. Usually the highest margin is for accessories, so this item is worthy of attention. It is important to expand as far as possible the range of auto parts to attract more buyers.

Some suppliers deliver goods for free when ordering a certain amount. This for you at first is an important additional bonus, because transport costs add 2-5% to the cost of goods. Agree on the possibility of returning defective products, because marriage occurs even with trusted manufacturers.

Recruitment

You need to prepare for the first time every day to be in the store, playing the role of a purchasing manager and a salesperson. It is necessary to supervise and train new staff in the standards of your business. Often the buyer, coming to the store with some spare part, does not know its purpose and name. The seller must learn to quickly navigate and select either an analogue or the same spare part. Therefore, the staff must be experienced and have a great desire to work.

With the acquisition of experience, the sales staff is able to resort to various tricks, how to sell bypassing the cash register, using the "left" goods. You need to prevent this immediately and decisively. A surveillance camera can help here to monitor the shopping areas, as well as rewarding employees with decent wages, depending on the revenue received by the store. Create comfortable working conditions so that it is more profitable to work honestly. In case of repeated theft, it is better to fire one or two guilty employees.

Cost calculation for a 50 m² store

Before, how to open an auto parts store area of ​​50 m², you need to take into account the following costs:

1. Documents when applying for legal assistance - 4000-10000 rubles. Save on this is not necessary, take care of your health and time.
2. Commercial equipment - per 1 m² of total area, including the warehouse - 1000 rubles. In our case - not less than 50,000 rubles. Savings of 20-30% are possible when using used furniture (for example, for a warehouse that is not accessible to the visitor's eye).
3. The initial purchase of goods is not less than 2,000,000 rubles.
4. Repair of the premises - about 50,000 rubles.
5. Advertising at the opening (flyers, billboards) - 50,000 rubles.
6. Signboard - 50,000 rubles.

Total 2210000 rubles. This is the required starting amount to open a store.

Let's calculate the necessary amount of expenses to support the business, regardless of profit:

1. Salary of workers (4 people) - 80,000 rubles. The amount depends on the region and is taken conditionally.
2. Room rental - not less than 50,000 rubles. If the premises are in Moscow or in the center of a metropolis, then the amount will increase significantly.
3. Taxes - 10,000 rubles.
4. Utility expenses - 20,000 rubles.

Total - 160,000 rubles per month.

Income calculation

The markup for accessories is up to 100%, and for expensive spare parts - from 30%, the average markup is 50%. Having goods worth 2,000,000 rubles in a 50 m² store in a busy place, you can earn more than 1,000,000 rubles.

Let's calculate the income of an auto parts store:

• Revenue - 1,000,000 rubles;
• Cost price - 660,000 rubles;
• Monthly expenses - 160,000 rubles;
• Net profit - 180,000 rubles / month.

So, the profitability of the business is 18% ( net profit / revenue).

We calculate the payback period for long-term investments: we divide 2,210,000 rubles by 180,000 rubles, we get a little more than 12 months.

Due to the low threshold of entry into the business and its high profitability, the auto parts market is characterized by very tough competition. Therefore, it is important to choose your specialized niche, in which you will need to distinguish yourself with a high quality of service. Examples of such niches:

• right-hand drive Japanese cars (rare parts, can be brought to order);
• trucks of foreign and domestic production (heavy wear and tear due to commercial use);
• domestic passenger cars (often break down).

The most popular products, regardless of niche:

• engines;
• bumper;
• side doors;
• stop signs;
• headlights;
• side mirrors;
• hubs;
• racks;
• pendants.

To simplify the work of a sales manager, you can use special programs. The manager will have access to information from a single source. Saving his working time will be 30-50 hours per month. The payback of such a program is 1-2 months. One of the good options for such a program is Auto Business Assistant.

For a motorist, the most valuable qualities in a seller are the competence and ability to help in the selection of the necessary part, to adequately assess its quality. The customer will become more loyal with the possibility of returning a defective part. When selling, it is important to give him a guarantee, which is provided for by law. It is important to create a feeling in the client that he has acquired the best at the best price, and in which case the money will be returned to him.

Not the best option is to attract penny discounts or low prices. This will alienate those customers who believe that good things don't come cheap. In addition, your authority, accumulated over the years, may suffer.

So, after assessing all the risks and costs, you can start your interesting, but difficult auto parts business. Income will gradually increase over the years if everything is done correctly.

Nowadays, almost every family has a car, and the number of car owners is growing steadily from year to year. This trend will continue, despite the situation in the economy. It is not difficult to guess that in proportion to the growth of cars on the roads, the demand for spare parts will also grow. Thus, opening an auto parts store can be a good investment and a guarantee of a stable income.

Despite the existing competition, there is enough space under the sun for absolutely everyone. Investment in this business can be
the most minimal - to open a business, it is initially enough to have 200-300 thousand rubles, while income can be up to 110%.

Where to begin?

It is desirable that a person who decides to open an auto parts store, well versed in the product and trade features. Otherwise, you will have to rely on suppliers and involved specialists, which is a rather big risk.

First of all, you should analyze the market: find out if there is a demand for spare parts, what is in great demand, and so on. Decide on the specialization of your auto parts store.

It is important to identify the distinctive feature of the store being opened so that it differs from competitors in some way. So, you can specialize in domestic car models. The assortment must be considered in advance at the planning stage.

For cooperation with legal entities (large car depots, taxis). This is also important if you do not want to stop at one store and plan to open branches and other stores in the future.

The next steps are the selection of premises, the order of office equipment, the selection of personnel, the choice of a supplier of goods, and the preparation of a cost estimate (business plan). They are very important, so we will talk about these points in more detail.

If there are financial opportunities and if the premises allow, a car wash, tire fitting and an auto parts store can be combined and opened in one place.

Room selection

The area of ​​the premises should be determined by the chosen store format, as well as the available capital. If finances are limited, you should not look for large areas. For starters, you can open a retail outlet for 15-25 square meters. m. and work by appointment. It makes no sense to create a large warehouse of auto parts with limited capital.

So just allocate an area for storing the most popular product and that will be enough. So, in any store, brake pads, candles, oils, oil filters, light bulbs, etc. are in demand. Other spare parts - by order through the catalog.

Finding a shop next to a service station would be ideal. In this case, there will always be customers, unless the station has its own retail departments. The ideal situation is if even before opening the store you understand who your potential customers are.

Also good places for an auto parts store are shopping centers in crowded places, office centers or detached buildings in a residential area of ​​the city. Do not consider high rent premises, even if they are located in the city center.

At first, the store may operate at a loss, and high rents will only spoil your mood and place a heavy burden on your shoulders. It is important that there are no stores nearby with a similar assortment as yours. And lastly, try to find a place with a parking facility equipped for customers.

Selection of assortment and supplier for the store

If we talk about the assortment, you can only sell specialized auto parts, or you can work with both foreign and domestic spare parts. The demand for domestic spare parts is still higher, since there are more domestic cars in our country. In the case of the Russian assortment, it is easier to calculate the minimum configuration.

When choosing a supplier, compare prices and only then make a choice. Compare prices with your competitors, if they differ greatly not in your favor, look for other suppliers. It is desirable to have several partners, this is the key to the stability of the store.

Official dealers do not offer counterfeit products, so it is better to choose them. In cooperation with official manufacturers of spare parts companies, it will be possible to use on your sign the logos of the cars for which you sell spare parts. Your reputation will largely depend on the reliability of the supplier and his work, so before entering into a contract, be sure to read reviews about him on the Internet.

Advertising and marketing

In addition, you can distribute business cards, print in the advertising pages of newspapers, specialized publications, hold exhibitions, and so on.

Staff

It is unlikely that you will be able to work seven days a week seven days a week. Try to find an experienced salesperson who knows the design of cars and is good at selling merchandise. He must not only know the available assortment, but also visually represent it. It is also important to be able to maintain a conversation, help solve problems and find the right detail.

Auto parts store business plan calculation

You will have a lot of expenses, and you definitely need to draw up a business plan. It is needed in order not to miss anything and clearly identify upcoming expenses. An example list of expenses would look like this:

• registration of an individual entrepreneur or LLC;
• the cost of renting the premises;
• purchase of goods;
• sellers salary;
• store equipment;
• advertising;
• taxes.

Online auto parts store

Opening an online store will help attract additional customers and simplify the task of finding suppliers.

All that is required is to create a website, add an assortment to a single database and update information daily. If you create a database yourself, you will have to scan manufacturers' catalogs, recognize texts and create a single format.

Opening an online auto parts store is not much different from. You will need a website and advertising.

At first, neither an office nor a warehouse is needed - this is the main advantage over an offline store.

If you already have a store, then you can get additional customers from the Internet.