Own business: meat trading. Basic Steps

What variety of beef can be made, I mean semi-finished products other than canned food? Cutlets there are minced meat, what else can you do in view of the specificity of beef meat?... With pork, it’s clear that you can make a huge assortment, starting from minced meat and ending with different sausages, but with beef, in my opinion, everything is more complicated... Who can advise what...

Here I found it....

Based on size, natural semi-finished products are divided into portions, small-pieces and large-pieces.

Portioned semi-finished products produced from the most tender muscle tissue, cut across the muscle fibers in the form of one or two pieces of meat with a total weight of 125 g (tenderloins - 250 g).

Portioned semi-finished beef products are available in the following types.

Tenderloin– internal lumbar muscles; Available in one piece.

Steak prepared from tenderloin in the form of one piece of pulp without fat, oval or irregularly rounded, 2–3 cm thick.

Fillet differs from beefsteak in thickness – 4–5 cm.

Langet, unlike beefsteak, are 2 pieces of pulp, almost identical in size and weight, 1–1.2 cm thick.

Steak with a notch - one piece 2–3 cm thick, oval or irregularly round in shape, from the pulp of the posterior pelvic part. The muscle tissue is beaten to give it a loose consistency, and checker-shaped cuts are made on the surface of the piece, which speeds up the heat treatment.

Entrecote- an oval-oblong piece of meat, 1.5–2 cm thick with a layer of fat up to 1 cm, prepared from the pulp of the dorsal and lumbar parts.

Roast beef- this is one or less often 2 pieces of pulp from the lateral and outer layers of the posterior pelvic part, irregular in shape, 2 - 2.5 cm thick.

A portion of small-piece semi-finished beef products, in contrast to portioned ones, consists of finely chopped pieces of meat with a total weight of 125 to 1000 g. Azu, beef stroganoff and goulash can be sold as goods by weight.

Assortment of small-sized semi-finished beef products: azu, beef stroganoff, shish kebab, shish kebab meat, goulash, frying, stew, soup set.

Azu has the form of cubes or sticks of meat measuring 3–4 cm, 10–15 g each, cut from the pulp of the lumbar, dorsal and posterior pelvic parts of the carcass. Serving weight: 125 g.

Beef Stroganoff, unlike azu, is cut into pieces in the form of oblong sticks weighing 5–7 g.

Shashlik prepared from tenderloin. Pieces of 30–40 g each are strung on a stick, alternating with slices of bacon and onion. A serving includes 110 g of meat, 8 g of pork lard and 7 g of onions.

Meat for shish kebab– pieces of tenderloin, 30–40 g each, packaged in portions of 250 and 500 g.

Goulash– pieces of pulp, cut from the edge, as well as from the scapular and subscapular parts, 30–40 g each, with a fat content of no more than 10%. Goulash is packaged in 125 g portions.

Roast special– pieces of pulp weighing up to 50 g each, cut across the muscle fibers from the hip and shoulder parts, as well as from the chest (from the 1st to the 5th rib). This semi-finished product is packaged in portions weighing 250, 500 and 1000 g, as well as in portions of indefinite weight - from 250 to 1000 g.

Roasting– pieces of pulp from the shoulder part and meat trimmings, of indefinite shape, weighing 10–15 g, containing up to 20% fat and connective films. It is packaged in portions of 250 and 500 g.

Stew– meat and bone pieces from 40 to 60 g each, meat with fat and bones should be 50%. For the stew, the cervical, dorsal, lumbar, sacral and thoracocostal parts are used.

Soup set differs from stew in that the meat and bone pieces are larger in size and weigh 100–120 g. The soup set is usually packaged in 1000 g pieces.

Beef for stewing– meat and bone pieces from the rib portion of category I beef, weighing no more than 200 g, with a bone content of up to 25% of the weight of the semi-finished product.

Lump semi-finished products There are two types of beef produced.

The highest grade boneless semi-finished product is prepared from chilled category I meat from young animals. This is the pulp of the dorsal, lumbar, hip and scapular parts, freed from tendons and rough surface films. The boneless semi-finished product is produced in portions of indefinite weight - from 250 to 1000 g, and also packaged in 250, 500 and 1000 g.

Cutlet meat– pulp in the form of trimmings obtained by stripping large-sized semi-finished products and bones, or pieces from the cervical and intercostal parts and from the flank. Cutlet meat is used, as a rule, for industrial processing (preparation of minced semi-finished products).

12.10.2018

Content

Money cannot be superfluous, and therefore many people are constantly looking for ways to earn extra money. Stable receipt of passive income is not a bad way to improve your financial situation. There are many methods of how to get money: investing, deposits, the Internet. However, to earn money using one of these methods, you need at least luck and initial capital, and at maximum, financial literacy.

If you have neither one nor the other, but the desire to earn money prevails, then having a personal car, you can try to earn income from advertising (car wrapping). You won’t be able to become a millionaire this way, but it’s quite possible to make money on fuel, lubricants, garage rent, or small running expenses. How can you start your own business that will work almost independently?

Placing advertisements on your car as a way to earn money

  • This type of advertising is much cheaper than Internet, television, radio advertising, placement of banners and billboards.
  • Guarantees a large audience reach. Cars constantly travel around the city, and the advertised product is seen by many people. Even if the car is stuck in traffic, advertising works. If an advertiser wants to cover a large area, then it is possible to cover trucks performing intercity transportation.

Benefits for the car owner:

How much do they pay for advertising on a car?

  • Who do you work with? You can enter into an advertising contract directly with the company, or you can act through intermediaries, who are advertising agencies.
  • Body type. They may pay less for passenger vehicles, and more for trucks.
  • Age of the car. The newer the car, the higher the cost.
  • Appearance. Often clients pay more for advertising if the car looks unusual, since the rare color and tuning of the car attracts more attention, which means the advertising works more effectively.
  • Place of pasting and area. The advertising price must include the parameters of the stickers; the larger they are, the more they pay for them. The price will also be influenced by location. Advertising on the rear window of a car has one price, on the fenders - another.
  • PR type. Most often, stickers are placed on cars, but they may be asked to place more creative advertising elements, for example, some designs, which naturally will cost more.
  • City. In big cities, mobile advertising per car is more expensive, in the regions it is cheaper.
  • Route. Where exactly the car is driven has a big impact on the price. If the driver often moves around the center, where there is a large flow of cars and people, then they pay more, for driving outside the city limits they pay less or do not pay at all. Frequent intercity trips may cost more.
  • Individual rates. Naturally, the price of an advertising campaign, including for a passenger car, depends on the advertiser’s tariffs in force in the organization at the moment. Some people pay a lot, others - pennies. Tariffs may differ depending on what time you drive around the city (at rush hour and weekdays - more expensive, at night and on weekends - cheaper).

On average, per month a vehicle can bring its owner from 500 to 8,000 rubles if it is a passenger car, and from 1,000 to 12,000 rubles. will be brought to the owner by truck in St. Petersburg.

How to rent out a car for advertising in Moscow

If you are interested in such earnings, then you can proceed to action and find a contender who is ready to place his sticker on your vehicle.

You can search for clients in different ways:

  • On your own. Print out a detailed commercial proposal and send it to organizations in your city. Do not make decisions for others when choosing companies, send an offer everywhere, let business owners, without your intervention, think whether advertising on cars is suitable for them or not.
  • Through advertisements. Often on popular classifieds sites, companies are looking for car owners who are ready to cover their vehicles with advertising.
  • Through an agency. You can contact advertising agencies that provide search services for companies interested in such offers. You need to understand that agencies charge car owners a fee. This may be a one-time payment or you will have to pay a percentage of the money received from advertising for several months.
  • Through special networks. There are special websites on the Internet that act as intermediaries between customers and car owners. By registering on such a resource, you can immediately get to work. The entire collaboration process is fully automated and secure.
  • Through friends. If you have friends who have their own business, then try offering them a personal vehicle as a billboard.

How it works?

Having decided to provide a car for advertising using any of the methods described above, it’s time to proceed to finalizing the transaction. To begin with, the car owner and the advertiser must enter into an agreement that will spell out all the nuances of cooperation, for example:

  • Period for placing advertising on a vehicle;
  • Preferred daily route of the car owner;
  • Type and size of advertisement;
  • The specific location where the car will be wrapped;
  • How much will the service cost (cost per month);
  • Terms and method of payment for advertising. You can pay for a car daily, weekly, monthly. Payment can be made by card, cash or bank account.

Then, the client develops a mock-up of the sticker, which, after approval, you will hang on your vehicle. Be prepared for the fact that the customer may require that your vehicle be equipped with a GPS tracker, which will monitor your movements and help you calculate payments correctly.

When all the details have been agreed upon, you will have to take the car to a service center, where specialists will apply advertising materials to the rear window or body of the car. When your vehicle is completely ready, you can start earning money.

Letter of the law

Advertising on a car can be anything. Sometimes this is a short informational text describing the service and the advertiser's contact information. Sometimes a client, for example, in Yekaterinburg or Rostov, asks to stick an advertisement on the rear window or body, a bright, flashy picture or a provocative inscription that attracts attention. It happens that you need to place paraphernalia associated with the customer company on a vehicle. But how legal such activities are is another question.

Advertising on cars for money is not registered anywhere. You do not need to go to the traffic police and get permission, write a statement or warn about your intention to put advertising on the vehicle. Carry whatever you want with the car you own.

On the one hand, the vehicle is your property and you have every right to design it the way you want, but:

All these rules are relevant when interacting with the traffic police. What about the tax authorities?

Essentially, you earn money from your car, and according to the law, when you receive earnings, you must pay income tax in the amount of 13%. If you cooperate with specialized services on the Internet on an ongoing basis, then they will take care of the interaction with the tax office. They deduct the necessary amounts themselves and provide declarations. If you work independently, then whether or not to pay to the tax office is up to you. But, if you are somehow caught evading taxes, you will be charged with an administrative or criminal violation.

  • Law. Your task is to thoroughly study the law on advertising in general and its Article 20 in particular. After all, the FAS can fine you and the customer even for incorrect wording of the advertising notice. And Article 20 of the law is devoted specifically to mobile advertising.
  • Agreement. The law requires a mandatory contract between the parties. In addition, it will protect you from unscrupulous clients. Carefully study all clauses of the contract. They must be formulated as clearly, accurately and understandably as possible.
  • Sale. If a decision is made to sell the vehicle, the contract must either be terminated or re-registered to a new owner.
  • Control. Make sure that all manufactured materials do not contradict the rules of the traffic police, since you will have to pay the fines yourself. Advertising on cars for money should not provoke controversial situations, offend someone’s feelings, etc. You will have to bear the consequences.

No matter how easy such earnings may seem, remember that customers carefully choose with whom to cooperate and enter into fairly strict contracts that impose certain obligations on drivers. They may require you to drive a specific number of kilometers each day or navigate specific streets. The main thing is that the requirements presented are economically beneficial to you in the first place, so think carefully and calculate everything before signing the contract.

Demand for meat products remains consistently high. This is understood by most entrepreneurs who are actively seeking to enter this business by opening their own retail outlet or an entire chain. However, despite the win-win concept, in this business you may encounter many difficulties, such as high competition, the need to sell goods as soon as possible, etc. That is why it is necessary to know how to advertise a butcher shop so that it brings a solid and stable profit. This article is intended to help entrepreneurs choose the most correct and profitable methods of promotion and immediately eliminate ineffective methods of advertising.

Point design

Facade


Showcase


Signposts

Install pillars in front of your store - they perfectly serve as signposts. Moreover, it is not necessary to order signboards with ready-made printed posters. You can indicate special prices on them or attach sheets describing attractive offers.


Advertising in elevators

Advertising in elevators is a fairly effective way to promote a butcher shop. However, remember, placing such advertising throughout the city is simply impractical. In other words, you should only focus on the immediate area. You should also make sure that your poster stands out from similar advertisements.

Internet advertising

Website

Not every butcher shop needs to have its own website. So, if you open a small outlet in a specific area, such advertising simply will not make sense. However, if you supply meat to restaurants or to homes, these services can be actively promoted on the Internet, and you should start with your own website. It will be possible to place an order through it and, of course, it will allow each client to carefully study all the information he needs.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Advertisements on classifieds sites

If you work not only in the store itself, but provide additional services, for example, selling a special marinade for barbecue with delivery, supplying meat products to public catering outlets, place such advertisements on free city resources. Such advertising is free, but very effective.

Printable advertisement

Leaflets

Posting and distributing leaflets is perhaps the main way to promote a butcher shop. You can distribute them through mailboxes, peck them out on porches, and hand them out near the store. This method is budget-friendly, but much more effective than, for example, sending out booklets or one-off newspapers.


Business cards

Despite the fact that not every store or butcher shop provides the customer with business cards, it is still worth printing out a batch and handing them to visitors upon their first purchase. This is especially true if you also provide targeted delivery of your products.


Other

Discount cards

Discount cards significantly increase customer loyalty. Having special discounts for regular customers motivates people to visit your store to buy meat products, even if they regularly visit the supermarket to buy other products.

Carrying out price promotions

Arrange interesting weekly promotions that will benefit both you and your customers. This way you will ensure stable sales of perishable products and increase profits.

What advertising doesn't work for meat shops?

  1. TV advertising. Streaming videos and tickers are simply not useful for these types of outlets, even if you advertise on local TV channels. Moreover, it will cause almost irreparable damage to your budget.
  2. Radio advertising. Such advertising is slightly more effective than television promotion, but it is also impractical for meat stores or even entire chains. It's better to focus on cheaper but more effective methods.
  3. Billboards. Billboards are good for almost all types of businesses, but not for this one. In order for them to bring any significant benefit, you will have to order billboards throughout the city, and each of them will cost you from 10-20 thousand. This is impractical even for large companies and chains, and disastrous for small butcher shops.

Examples of butcher shop slogans

  1. Excellent quality meat products!
  2. The choice of your nature.
  3. Nothing can replace meat!
  4. Eating tasty food is healthy.
  5. Life becomes more delicious.
  6. Natural choice.
  7. The desire to please everyone!
  8. A thick slice makes your mouth happy!
  9. Proven quality.
  10. Healthy taste of life!

Approximate data:

  • Monthly income – 1,500,000 rubles.
  • Net profit – 85,850 rubles.
  • Initial costs – 869,800 rubles.
  • Payback – from 11 months.
This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a store selling meat with calculations of expenses and income.

Description of service

This business plan discusses the concept of a small butcher shop, which will sell fresh and chilled meat, semi-finished products, packaged portions, and various sets of offal. The possibility of working with product orders with subsequent home delivery will also be highlighted. We will start with an analysis of the meat market and possible competitors.

Market analysis

A butcher shop is perfect for budding businessmen. There are several reasons:

  1. easy and smooth entry into business and exit from it in case of failure;
  2. you can get by with a small investment;
  3. meat is a consumer product, so it will be somewhat easier to regulate your sales and market your products;
  4. lack of strict requirements (no need to obtain a license; certificates are issued by product suppliers);
  5. the ability to change the assortment depending on consumer demand.

Of course, before talking about the advantages, you need to understand whether such an enterprise is profitable and will it generate income? Everything will depend, first of all, on the entrepreneur himself. Almost any business can be effective if it is managed correctly.

Meat is a consumer product. People constantly consume this product and, therefore, need it. Even in a difficult crisis situation, few people refuse meat.

As a result of recent events, the crisis is affecting meat shops less severely than stores in other segments. Another advantage is the introduction of sanctions on certain types of products, including meat. This prompted domestic manufacturers to increase production scales. And today’s buyers themselves prefer to buy Russian-made meat and semi-finished products.

Looking at the chart below, there are several very important trends:


If we consider the most popular types of meat separately, we can also talk about positive dynamics. Here are the results to date for the period from 2013 to 2015:


If you look at the diagram below, you will notice that these 3 types of meat today account for more than 95% of meat consumption in Russia. Poultry is in first place (40.1%), pork is in second (32%), and beef is in third (25.7%). Much of the lower demand for beef is due to higher costs.

It should be noted that in this market segment the price must be set based on consumer demand. People are willing to pay well for quality products, but they are not willing to pay dearly. You can't set a high markup. Its average level in the meat business is 30%. Anything higher can scare off the client and force him to look for another place of sale.

Before opening your own store, it is also very important to study the market structure of a particular city. The situation is different in different federal districts. For example, with regard to the production of sausages, more than 50% occurs in the Central and Northwestern District. The lowest figure is in the North Caucasus Federal District, accounting for less than 1%. This may indicate the following facts:

  • Demand is higher in regions where production levels are high.
  • The cost is higher where there is practically no own production, because products have to be brought from other regions.

It's no secret that people in the Caucasus prefer kebabs and lamb. Of course, sausage consumption there is small, so selling it in large quantities will not bring success to an entrepreneur.

So you need to consider each type of product in order to decide what to sell in your store especially actively, and what to move to the background.

Here you can make adjustments as your own store develops. Often, consumers themselves tell the entrepreneur what needs to be added and what is better to remove from the counter.

We will sell the following types of products in our store:

  • chilled poultry, pork, beef (you can add something else depending on the region, maybe it will be lamb, horse meat, rabbit or something else, no less exotic);
  • various sets of offal;
  • packaged portions;
  • various semi-finished products (this can be cutlets, dumplings, shish kebab, minced meat and much more).

Having sorted out the assortment, you can think about competitors. This can be done in parallel with identifying the products sold in the store. You can work with competitors based on the following strategies:

  • perceiving them as competitors;
  • seeing them as your partners.

The latter option allows you to strengthen the positions of both sellers. Firstly, the volume of consumer demand is very large; it will still not be possible to cover it alone. Secondly, each seller may have their own strengths and weaknesses. So, they may willingly buy meat from one person, and minced meat from another. This is exactly the strategy I followed Alexander Kerimov (owner of a chain of meat stores, working in the Russian market for more than 5 years), opening his own butcher shop.

If we talk about customer preferences, then most often they visit super and hypermarkets to buy meat. Their shares account for 40 and 26%, respectively. Food markets are preferred by 1/5 of the country's population. The share of manufacturing stores accounts for about 13%. To many this may seem like a small amount. But a small store cannot provide even a tenth of a percent of the demand for meat in the city. Therefore, they also have plenty of opportunities.

When choosing a premises, you need to take into account the location of other retail outlets specializing in meat. There is no need to locate your store near supermarkets and hypermarkets. It is better if it is a regional retail outlet, which local residents can subsequently trust. Thus, loyalty to the products of a particular store will be additionally developed, which will have a positive effect on the organization’s profit.

Compose portrait of a potential buyer in this case it is not necessary, because all segments of the population (including the class with above-average incomes), people of different ages and genders will become consumers.

SWOT analysis

Of particular importance are external and internal factors that influence or can affect business performance.

External factors are factors that cannot be influenced. For a butcher shop they are as follows:

  1. Possibilities
  • Review of pricing policy during the operation of the store.
  • Fast customer service, especially in the evening, will ensure an excellent flow of customers into the store.
  • A high assortment will be a competitive advantage. This is due to the lack of competitors in this market segment.
  • Possibility of switching to a 24-hour work format in the absence of 24-hour convenience stores nearby.
  1. Threats
  • Dumping center from large stores. Federal-level discounters like Pyaterochka, Magnit, and Diski pose a particular danger.
  • More meager assortment in contrast to large stores.

Internal factors are those that can be influenced by an entrepreneur, if necessary. If we talk about a butcher shop, then internal factors include:

  1. Strengths
  • Average level of competition for stores of the same format.
  • High vehicular and pedestrian traffic.
  • Excellent store visibility.
  • Being close to shops and institutions with related offers (grocery store, for example).
  • High population density in a particular area.
  • High level of well-being of the population in a particular part of the city.
  1. Weak sides
  • High competition from city super- and hypermarkets.
  • Lack of parking and convenient access roads.
  • Low traffic during the day, lack of significant buildings nearby that could provide additional flow of customers.
  • Store unknown.
  • Lack of work experience.

Opportunity Assessment

When assessing the capabilities of a store, you need to understand that this is a seasonal product. The lowest level of demand is observed in the hot season. Is it possible to fight this? Yes, you can. This should be done in two ways:

  • Look for wholesalers who would purchase products from the store. These can be restaurants, small summer cafes and verandas.
  • Change the assortment. During the hot season, people prefer to relax in nature and barbecue. Consequently, the main level of demand needs to shift to preparing preparations for barbecue and marinating it. At the same time, sales in other product categories will be significantly lower, and the overall level of revenue will be almost at the same level.

As for suppliers, it is better to work either with large factories or with those farmers who can provide a veterinary certificate for the products sold. In this case, the cutting in our case will be done by a butcher working in a store; he will chop the meat and sort it into portioned pieces. It is very important to find an experienced worker who knows how to cut the carcass in such a way as to sell the resulting pieces as expensive as possible. Much will depend on the work of this employee.

The seller will sell the products. There will be two of them in total. They will work in shifts - two to two. The store will be open seven days a week according to the following schedule:

Total: 84 hours per week, 360 hours per month.

The butcher will work according to his own schedule. He will arrive at the store at 8:00 and leave at 14:00. Total: 42 hours per week.

You will also need a loader driver to bring products from suppliers and unload them. He will do this in the first half of the day, and leave work as it is completed. You can consider another option, when the supplier himself will deliver the goods, and the butcher will unload it.

Accounting will be done by a third-party organization (outsourcing), and cleaning in the store will be done by a part-time cleaner. Sunday will be her day off, when the rest of the staff will clean the premises (the butcher in his premises, the sellers in his territory).

If the store subsequently sells meat wholesale, then the driver will also handle its distribution.

Organizational and legal aspects

  1. Organizational and legal form or. When registering, you will need to indicate activity codes according to OKVED. For this store it will be:
  • 52.22 – Retail trade in meat, poultry, products and canned goods from meat and poultry;
  • 52.22.1 – Retail trade in meat and poultry, including by-products;
  • 52.22.2 – Retail trade in meat and poultry products.

If you plan to expand the range in the future, then it is better to think in advance about including the sale of these products in the list of activity codes.

2. Retail trade, according to the Tax Code of the Russian Federation, makes it possible to use preferential taxation systems. In this case, the entrepreneur can choose:

  • “Income” 6%;
  • “Income minus expenses” 6-15% (the rate is determined depending on the region);
  • UTII;
  • form.
  1. To work, you will need a certificate from veterinary services, which is issued by Rospotrebnadzor. To draw it up, a preliminary inspection report of the veterinary shop will be made.
  2. All workers, including the driver, are required to have a health certificate. Employees must undergo the necessary examinations on time.
  3. Permit for retail trade, which is issued by the veterinary service (doctor) after examining the carcasses. To avoid such a need, it is better to look for suppliers with a ready-made veterinary certificate and certificate.
  4. The store must have a book of complaints and suggestions. You should design a consumer corner by placing in it the texts of various documents that must be in the store by law.
  5. Permission from the fire department.
  6. Permits for the store itself from the veterinary service.
  7. It is worth reading the document “Requirements for meat industry enterprises”.
  8. If you accept payments from customers using bank cards, then you need.
  9. You can do your accounting in .

Marketing plan

It is very important to properly promote your own store. To do this, it makes sense to use the following types of advertising:

  • Local advertising in the form of posting leaflets at entrances and in elevators.
  • Placement in local newspapers.
  • The store must have a sign. Nearby you need to place appropriate signs, pillars, and banners above the road.
  • You can use advertising on the Internet, but spending a large amount of money on it is impractical.
  • Communication with clients on thematic forums. This advertising method is especially relevant when searching for wholesale buyers.

And yet, the main tool will be word of mouth. To do this, it is necessary that the buyer likes the product, atmosphere and service in the store. Getting recommendations from your customers is not easy. But it’s possible to do this, you just need to be careful about your own business.

Calculation of projected income

Every day a small store is able to sell about 250 kilograms of various meats, bones, and bacon. The approximate revenue is 50,000 rubles. At the same time, the cost of production is about 38,500 rubles (the markup, as mentioned above, is about 30%).

Monthly revenue will be 1,500,000 rubles, and the cost of production will be 1,154,000 rubles.

Production plan

To organize your own store you will need premises. Many people believe that for the “face” of a retail outlet, it must be large. In reality, everything is completely different. It is important that the store is well-groomed and neat, and the size does not really matter. Inside you will have to place:

  • shopping area;
  • area for preparing semi-finished products and cutting products;
  • area for cutting up carcasses and deboning them.

For the first time, the last two rooms can be combined, especially since the butcher will do both.

It is very important that the place has high traffic. Having serious competitors nearby is undesirable.

It is better to look for a room that has already been renovated in order to minimize the cost of decorating the store.

One of the major cost items will be the purchase of equipment. You don’t have to buy everything at once; you can rent something or buy used. As you make a profit, you can purchase the necessary equipment. So, for work you will need:

  • cooling chamber;
  • refrigerated display case;
  • freezer;
  • trays;
  • scales (conventional and industrial);
  • block;
  • ax (1-2);
  • set of knives;
  • Packaging equipment;
  • thermometers;
  • meat grinder.

For the first time, you need to purchase consumables (price tags, bowls for finished products, packaging).

Inventory will be small, as products deteriorate quite quickly.

Regarding salaries (including tax and insurance contributions):

  • seller – 29,000 rubles;
  • butcher – 32,000 rubles;
  • loader driver – 31,000 rubles;
  • cleaning lady – 15,000 rubles.

Organizational plan

You can do without a car and order delivery, but it is better to have your own car, as practice shows.

Financial plan

  • Profit before tax: 1,500,000 – 1,399,000 = 101,000 rubles.
  • Tax (we will calculate the simplified tax system for the difference between income and expenses): 101,000 * 0.15 = 15,150 rubles.
  • Net profit: 101,000 – 15,150 = 85,850 rubles.
  • Profitability: 85,850/1,500,000*100% = 5.72%.
  • Payback: 869,800/ 85,850 = 10.13. Therefore, the business will pay off in at least 11 months.

Risks

One of the most significant risks is seasonality. How to deal with it was discussed above.

Another serious risk is excessive savings. Under no circumstances should you skimp on products or equipment. Let it be already used, but high-quality equipment, rather than cheap and bad. The success of the store and the duration of storage of the goods depend on the storage conditions.

We must not forget that products can deteriorate. Therefore, it is very important to calculate approximate daily revenue and compare the demand for goods for each item in order to adjust your purchases and not accumulate excess products.

It is imperative to establish cooperation with suppliers. Outages can result in serious downtime and losses for the store.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

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Make the Client Feel Appreciated Let me illustrate my point with a short scenario. Customer: Hal, could you bring a few extra packages of #243 to our office on Saturday morning? Our supplies are running low. You: Fred, I was

From the book 45-second presentation or lessons on napkins by Failla Don

Napkin Lesson #8: "The Sizzle of Cooking Helps Sell Steaks" Another name for this lesson that we sometimes use is "Starting the Flames." Imagine yourself on a hike. You will easily notice that if you scatter logs in a fire, the fire will go out. Again

From the book Hypnotic Advertising Texts: How to Tempt and Convince Clients with Words Alone by Vitale Joe

From the book Pour Your Heart Into It. How STARBUCKS was built cup by cup by Howard Schultz

From the book Lead People with You by Novak David

Give feedback if it's important To make sure you're seeing the positives in your business, you'll need a system by which you can track your progress and determine when things are going well and when things are going poorly. People care when they

From the book Active Sales 3.1: The Beginning author Rysev Nikolay Yurievich

4. Method “Give me advice” Start a conversation with the secretary by stating the essence of the matter and asking for help, that is, to give advice. Secretary: Zlyuka-Glyuka Corporation, good afternoon. Seller: Hello, Ukrainian Telephone Network, development manager , my name is Vitaly Dobry,

From the book Anatomy of Word of Mouth Marketing by Rosen Emanuel

From the book New Weapons of Marketing Wars by Rice Al

6.9. Positioning of "organic meat" In the second example of "organic meat" we find positioning in a similar way. When the consumer asks himself the question: “Why should I choose this chain of meat stores?” - he easily

From the book Selling goods and services using the lean manufacturing method by Womack James

From the book Marketing as a Strategy. The role of the CEO in the intensive development of the company and the introduction of innovations by Kumar Nirmalia

Empower Inventors The ability to discover is critical to the development of many revolutionary ideas. To allow this ability to manifest itself, 3M's R&D employees are allowed to spend on new

From the book Business Coach. Profession No. 1 author Sergeev Alexey Viktorovich

What is better - to be a free dog or to have a piece of meat every day? A Tale of Two Dogs Once upon a time, there lived in a knacker's farm, among many other dogs, two young dogs of different breeds. One had the blood of a Caucasian Shepherd in her veins, and the other was a collie. It so happened that they didn't

From the book Hug Your Customers. Outstanding Service Practice by Mitchell Jack

From the book Raise Money! 150 effective “tricks” and sales tactics that make money at the cash register author Teplukhin Arkady

Give a discount 1. Do not offer a discount first. Let the buyer himself make you an offer for a discount. 2. If you are ready to provide a discount, you should not agree immediately - this will only encourage the buyer to make further demands.3. Ask the buyer why he wants

From the book Persuasion [Confident performance in any situation] by Tracy Brian

Give Your Listeners Hope The French philosopher Gustav Le Bon wrote, “Humanity has always had, has, and will have one religion—hope.” When you speak effectively, you usually give your audience some hope. Remember: the ultimate goal of any speech is to inspire

From the author's book

Make it clear that you are finished After you have spoken your final words, it should be clear to everyone that you have finished speaking. There should be no doubt or uncertainty left in the minds of the listeners. Let the audience know: this is the final. Many speakers