Often, a novice entrepreneur who wants to open his own business does not have enough initial capital or simply does not have the funds necessary for this. Then the question arises - how to become a dealer, agent or regional representative of any large firm or company. Perhaps this is the best way out of this situation. Since in a relatively short time without special investments of personal funds, you can, at the expense of this company, gain not only the necessary experience, but also subsequently start your own business in a certain direction without mistakes, risks and losses, which is very important.

Of course, it is best to become a dealer by choosing the area that is closest to you, in which you once worked, or which is, in one way or another, close to your profession. Most likely, this option will be a shorter path to achieving your goal.

Many organizations recruit regional dealers who will be interested in selling their products, providing free training to help them learn entrepreneurial work, for example, assembling or installing any of the devices they manufacture. Large organizations invite individuals both to open their own business and to earn additional income.

By becoming such a dealer, you get the opportunity to sell high-tech products at manufacturer prices. Almost all self-respecting large organizations have their own websites, on which they offer mutually beneficial cooperation. Therefore, on the Internet you can try to find the necessary information in the area of ​​interest to you.

Check out this business idea that you can become involved in by collecting the necessary information about these companies (they are published in newspapers, magazines, teletexts, the Internet) and then you can choose offers that will interest you and that will correspond to your potential.

Is it possible to become a dealer without investment?

Both large companies and small manufacturers of their own products have dealers, who develop their business by working with regional representatives, and all these companies have different conditions. You can become a dealer with investments, or without, as some organizations have special dealer conditions under which you need to work with your financial investments. Under these conditions, it is necessary to promote the products of the partner company, purchasing them at your own expense at your own dealer cost.

You can become a dealer of a small manufacturing company that does not require the purchase of its goods, that is, without your own financial investments. Such a dealer business will be based on attracting customers with its discounts and prices.

What risks may dealers face?

Now there are a lot of enterprises looking for dealers in order to successfully promote their products in various cities and regions. If you decide to become a regional dealer who will purchase a product at your own expense, stock your warehouse and start selling it, then there is a risk that you will remain stuck on this product, especially if you have not previously studied the competition, needs and have not worked on at the initial stage, at least some clientele with whom you can work in this niche. There is an option to try to negotiate with the selected manufacturer about the return of the product, if it is not possible to sell it within a certain period of time, as a rule, the organization will accommodate it. All these nuances are specified in the contract concluded between you in writing. In fact, there is only one risk here - this is the risk of not selling a product that was taken at your own expense in the best possible way, and not through a loan or fabulous debts.

Becoming a dealer without investment, that is, not repurchasing, but promoting products that are in the warehouse of your supplier or taking them for a specific order is the safest option for developing a dealer business; in this case, there are no risks as such. The only risk you will incur is the risk of wasted precious time, but you may gain invaluable experience.

How to choose a niche in the dealership business?

Some tips when choosing a niche:

1. It is not recommended to purchase a product that is completely unknown on the market and that no one has heard of yet. Promoting a new product is very difficult, especially without the support of a manufacturing partner. It is better to select something already known, even if it is some kind of analogue of a familiar product that is already on sale and people know about it.
2. Pay attention to the mass production of the product and the number of its potential consumers, as well as how consumable this product is.
3. Pay attention to the average check that will be from each customer who comes; there is a risk of becoming a dealer of a manufacturer who sells some little thing and you may not be satisfied with small transactions with insufficient earnings.
4. When choosing a dealership niche, be guided by your own knowledge or thoroughly understand and study the product you would prefer to choose, its characteristics and properties, so that you can objectively communicate with your clientele.
5. Don't forget to determine through which channels consumers in your niche might come and what costs await in this area. Channels can be either free or paid.
6. Be sure to study the competition for product sales.

Dealer Skills

Dealers are people who promote a partner's products, just like representatives in a wholesale business. The skills of a dealer are the skills of a good seller who knows how to negotiate and communicate freely with consumers; it is also necessary to be able to prepare a good, competent offer and actively work to find these consumers. In the future, it will be possible to assemble a good team of managers to work with clients, train and supervise them in the future, organize an office, plan responsibilities for everyone, and start a full-scale business project of your own.

Proposals for cooperation

Many people think that becoming a dealer is very easy. Take the product of someone else's labor and sell it for your health. But not everything is as simple as it seems at first glance.

Basic provisions

The word “dealer” itself is translated from English as “trader”. Indeed, people in this profession have to deal with the purchase and sale of certain products. There are two categories of dealers:

• some participate in the circulation of securities, and do so on a contractual basis at their own expense;
• others purchase products from large manufacturers in bulk and then sell them at retail or in small quantities.

Even after such definitions, it is clear that becoming a dealer is not at all easy. First you need to officially register your activity. To do this you need to obtain the appropriate license. For the first category of dealers, it is divided into transactions with corporate or government securities. But to register it, you must have your own initial capital, the amount of which is established in accordance with the law. Further, his responsibilities will include drawing up quotations and concluding sales and purchase agreements. Therefore, to become a dealer you must have the appropriate economic education and certain practical skills. After all, in the future he will have to represent the interests of the issuer and this must be done, focusing on the maximum benefit in the interests of each of their parties.

The result of the dealer's work

Representatives of the second category of this complex profession are most often encountered in life. Sometimes they are mistaken for speculators who sell someone else's goods, arbitrarily raising their prices. This statement is not entirely true, since the specialist carries out all his actions on completely legal grounds. The dealer in this case acts as an intermediary between the manufacturer and the consumer. He takes goods from the manufacturer at one price and sells them at another. It is called the selling price and is slightly higher than the original price. This is the whole secret. The difference between these two values ​​will represent the income of a regular dealer. His main task is to interest the buyer in the products he is selling. Essentially, a dealer's job is to make direct sales. It is for this that he receives his reward. The higher the sales volume, the greater his income. But in order to become a dealer of a specific product manufacturer, you need to conclude an appropriate agreement with him, where all aspects of their cooperation will be clearly spelled out.

Interest in an intermediary

Manufacturing enterprises, in the course of their development, sometimes reach a level where they already require the help of third parties in the matter of selling an increased volume of products. At this moment, individuals and legal entities have the opportunity to become a dealer of the manufacturer. To do this, they need to take certain steps. Firstly, in order to represent the interests of the enterprise, the intermediary must have the necessary knowledge in the field of trade and possess certain qualities, such as activity, determination, competitiveness and stress resistance. Only then will his candidacy be of interest to management. Secondly, in order to become a manufacturer’s dealer, you need to draw up the appropriate documents, namely an intermediary cooperation agreement. To do this, the other party must:

1) Be a legal entity.

2) Have the appropriate certificate.

3) Own an office for work.

Another important factor is finances. But here everything depends on mutual agreement. You can either buy the product or take it for sale, making a payment after its sale. But in the second case, the price of the product will be slightly higher.

Question of territory

Many enterprises invite companies to cooperate that want to become a dealer in the region and represent the interests of the manufacturer in this territory. This is done to improve the efficiency of interaction with potential clients, which entails:

• reduction of delivery times;
• expanding the range of products and services offered.

It is beneficial for a particular enterprise to have its representatives in different regions. This gives him the opportunity not only to be closer to the consumer, but also to ensure the presence of his products on the market in different territorial areas. The more people know about a product, the more likely it is that someone will want to purchase it. By increasing the number of such regions, the manufacturer has the opportunity to expand the geography of its sales. The management of the enterprise is especially careful when choosing a regional representative. He must have certain qualities:

• have at least one year of trading skills;
• own your own office for work and warehouse space for storing incoming goods;
• have a group of specialists ready to work on the development of a specific area.

Other issues are usually resolved by the parties during the cooperation process.

The path of the official representative

When embarking on the path of independent activity, not everyone has the opportunity to immediately open their own business or establish their own production. There are people who cope with sales faster than with production. They know how to solve issues related to sales, and this is exactly what a good dealer needs. But the work of an intermediary has its own characteristics and it is necessary to clearly know, for example, how to become an official dealer of a company. First you need to study different directions and choose a specific field of activity for yourself. Then, from a large list of manufacturers, select the one whose products you would like to promote. After this, you need to carefully consider the issues of supply and demand, identifying potential clients for yourself. Next, you need to contact the manufacturer with an offer of your services and, if the response is positive, formalize the contractual relationship. This way you can build a good business of your own. In addition, being an official dealer has its own advantages:

1) He receives products at special (dealer) prices, which are usually lower than for other buyers.

2) Such a seller may become the only one who will have a specific product in stock.

3) The dealer can always reserve goods for himself at the manufacturer’s warehouse or make a pre-order.

4) All orders from buyers in this region are sent to him.

And the most important thing is the opportunity to work under a well-known brand, which provides it with a decent reputation in the market.

The goal of any manufacturing company is to sell at a profit! But this can only be done by expanding your market.

It is for this purpose that contracts are concluded with trading enterprises or entrepreneurs who undertake to sell the products of manufacturing companies outside the location of the manufacturer itself.

And such sellers are called dealers.

Dealer: who is this?

In the understanding of many, a dealer is a simple intermediary who acts on the basis of...

But this is not entirely true: a dealer is a company that, at its own expense and on its own behalf, makes wholesale purchases from the manufacturer of its products and sells them.

A dealer can be either an entrepreneur or a legal entity. In this case, all risks associated with sales are borne by the dealer. However, it has advantages, one of which is complete lack of competitors in a specific city or even region for a specific product. This advantage is given to the dealer by the official representation of the manufacturer.

At the same time, she herself dealer company can:

• engage in both wholesale and retail sales;
• present products from both domestic and foreign manufacturers;
• engage in direct sales and accept applications for the supply of products, having only a showroom.

Despite the fact that the dealer company actually purchases products from the manufacturer, it cannot simply be called a “reseller”, since it works closely with the manufacturer itself, purchases goods directly and has a document from the manufacturer notifying consumers about the supply of the products offered to them from the factory. manufacturer.

By the way, what distinguishes a dealer from companies working on .

• he is not obliged to follow the manufacturer’s recommendations for advertising and promotion;
• can replenish its assortment with products from another manufacturer;
• and does not pay any commission to the manufacturer for the use of its name.

That is why many consider this format of work as an excellent way to start their own business.

A way to start your business from scratch

Yes, becoming a dealer is real profitable.

However, with this way of working there is its own nuances things to consider:

• the dealer is responsible for his actions, decisions made and losses incurred;
• to become a dealer, you will need not only to conclude an agreement with the manufacturer, but also state registration either as a legal entity (more often this is) or an entrepreneur (). Otherwise, no one will enter into an agreement, even if the proposed market is very promising. The fact is that cooperation with a simple individual is fraught with certain tax consequences and obligations that no one wants to shoulder;
• In addition, it is very important to know the product that the dealer will be dealing with. For example, if you are going to sell tools, you need to have an understanding of all their capabilities and technical characteristics in order to be successful.

But there is more one group of nuances that need to be clarified at the stage of concluding an agreement with the manufacturer:

1. payment procedure – prepayment, installments, payment after sale and other forms;
2. availability of a deposit, i.e. advance payment;
3. delivery - who is responsible for the delivery of products to the place of sale and the safety of the cargo for this period;
4. return of products in case of damage or defects;
5. presence or absence of a dealer in the same territory;
6. the presence of restrictions on the trading platform, price, etc.

These are important points that need to be taken into account when starting your own business, which indeed has not only advantages, but also disadvantages.

For an example of a dealer offer from the manufacturer of heating systems Daewoo Enertec, see the following video:

If you have not yet registered an organization, then easiest way This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue and will completely replace an accountant at your enterprise and will save a lot of money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Advantages and disadvantages of doing business this way

First of all, the dealer, as a rule, has no competitors for this type of product in a specific territory. And such exclusivity expands its sales opportunities and provides access to new products and the entire range of products of this manufacturer before others. In addition, the higher the dealer's turnover, the higher his discount from the manufacturer from the price. This difference provides a solid income for the dealer company.

Despite the fact that the dealer works on his own behalf and at his own expense, the main trump card of his sales is direct deliveries from the manufacturer.

And this for the consumer it means:

• a real factory-made product, not a homemade one;
• the price is recommended by the manufacturer itself (if provided for in the agreement with the dealer), which means it is low;
• availability of warranty and post-warranty service;
• repair using factory components;
• the ability to return the product without problems.

But such closeness to the manufacturer is fraught with its own shortcomings:

• the manufacturer can dictate the price tag, sales procedure, conditions of use;
• the dealer is obliged to buy back a certain volume of products, even if he does not sell that much;
• If the contract provides, the dealer may be limited in adding products from another manufacturer to the assortment.

However, as a rule, all these inconveniences are covered by large discounts, which the manufacturer is obliged to give when increasing the turnover of its products.

How do you become an official dealer?

Of course, to become a dealer, required not only state registration:

1. knowledge and experience in sales;
2. the ability to analyze demand and the market and know their condition in relation to one’s territory;
3. developed by dealer;
4. stable financial condition;
5. professional accounting and absence. Very often, manufacturers require certified copies of declarations (, etc.);
6. availability of those who have the necessary qualifications to work with the manufacturer’s product; or its availability from the entrepreneur himself;
7. interest in the product and its knowledge.

In addition, you need to draw up a commercial proposal, attaching your business plan to it, and send it to the manufacturer. However, this proposal must be correct not only from a spelling position, but also from a marketing position. Then it will be able to convince the manufacturer of the competence of the future dealer.

Do you want to become a dealer?

Now there is a large selection of dealer offers made by the manufacturers themselves, and, in any areas. For example:

1. auto products represented by such manufacturers as "PROMA wheels made of light alloys", "Expedition", "KAMSKY MOTOR PLANT", "Kurgan trailers", "Auto Technology Group", "Togliatti trailers", "Avtonota", "IRON MANUFACTURE URAL", " VMPAUTO", "Rossvik", "Volga Tire Company", "MOTORFIST", and others;
2. interior and entrance doors – “Cardinal”, “Vivo-Porte”, “Pharaoh”, “League of Doors”, “Euro-Doors”, “PROFF”, “Wood Products Plant”, “RosDver”, “Art Deco”, “Dera”, “Kontur” ", "DOOR FACTORY", "Cabinet Doors", "Torex", "LineDor", and others;
3. blinds - “Stroy-Life”, “RUPAN”, “Decor - CITY Ural”, “New Blinds”, and others;
4. furniture, furniture materials and accessories – “Involux”, “Cozy House”, “Ivanovo Furniture Factory”, “Somovo-Furniture”, “Geniuspark”, “BELKUKHNYA”, “Kadici”, “L-furniture”, “NOVA”, “RONIKON”, “Ikhsan” ", "Furniture Factory 8 March", "Furniture Symphony", and others.

And this is only a small part of the current offers!

An example of dealer cooperation from a car oil manufacturer is given in this video:

A company representative is a specialist who promotes the products of a specific manufacturer in a certain region. Any sane person who wants to achieve financial independence dreams of taking such a vacancy, since it is quite profitable and very interesting work. We will tell you how to become a company representative in your city in this publication.

Where to begin?

In order to become a representative of a large company you will need:

• Experience in a specific field;
• Competent business plan;
• Personal interest in products;
• Availability of a team of professionals;
• Necessary technical equipment;
• Willingness to invest funds.

In addition, you need to collect a package of documents:

• Charter;
• Constituent documents;
• Registration certificate;
• A document confirming that you are the head of the organization;
• Lease agreement for office space;
• Bank account.

Dealer without investment

Many citizens who want to try their hand at this field often ask the question: how to become an official representative of a company without investment? There are several ways:

Trade on order

You've probably seen the “made to order” mark next to some product items in the price lists of online stores. This means that the buyer must deposit money for the goods into the seller’s account, after which, after a certain time, he will receive his purchase.

If you look at it through the eyes of a businessman, the situation looks like this:

• The entrepreneur signs an agreement with the supplier for the purchase of goods at dealer prices;
• Exhibits goods for sale at its outlet, or rather, includes it in the price list and various promotional materials;
• The buyer pays for the purchase, after which you buy the goods from the supplier with the money received and transfer it to the buyer.

If you want to become a representative of a company in the region without significant financial investments, choose a market segment that includes goods whose cost ranges from 5-20 thousand rubles. Consumers prefer to buy inexpensive everyday goods in nearby stores, even if their prices are slightly overpriced. If you choose too expensive products, you will have to rent an elite office or store. For example, for car sales, large areas are rented for showrooms.

Goods for sale

If you have firmly decided that you want to become a representative of companies, but do not have the funds to realize your plans, you can try to enter into an agreement with the manufacturer in order to receive goods from them for sale. Many large companies are accommodating to budding entrepreneurs and willingly agree to such cooperation.

The most important thing is to sell the products on time. If you do not have time to sell all the goods within a certain period of time, you will have to pay money for it, and 1-2% more than its original cost. In some cases, suppliers take back unsold goods. Return conditions must be specified in the contract.

Free testing

The manufacturer sends samples of its products to the sales representative so that he can try them out. If you find such a company that agrees to provide you with their products for free to test, consider yourself very lucky, because many suppliers refuse to work under such conditions, so the chance to test products for free is a great success for a newbie.

Official representative

This is the most profitable option, since you get a guarantee that the products you sell will be of interest to the end consumer. The supplier provides you with full information support, and also assists in the organization and development of a trading enterprise. Advertising specialists promote products at a professional level, so you don’t have to waste time and energy on it.

Work in a foreign company

Many domestic enterprises are not adapted to agency work. In addition, some of them may not fulfill their obligations. In this regard, newcomers are often interested in how to become an official representative of a foreign company? Abroad, this form of sales has long become commonplace and has become widespread. If you have no work experience, look for a company that provides training.

Let's take a closer look at what steps you need to take to become a representative of a foreign company:

• Choose a line of work that you are familiar with. For example, a mechanic may sell industrial equipment because he has specific knowledge in that sector;
• Find a suitable company and offer your services to it. The necessary information can be obtained on the Internet or from industry directories;
• Decide on the product range. For example, along with lifts for car repairs, you can offer consumers balancing stands, compressors and other equipment for car services;
• Enter into an oral or written agreement with the company;
• Study the product carefully to determine its commercial and technical advantages.

Advantages and disadvantages

Before becoming a company representative in your city, you need to familiarize yourself with all the advantages and disadvantages of this profession.

Pros:

• There is no upper limit on income levels. The more efficiently you work, the more you earn;
• There are no competitors within the company;
• Support from a strong partner;
• Free education;
• Fast start.

Minuses:

• Lack of permanent salary;
• Large risks of losing start-up capital.

Where can I find a company?

Interested in how to become a sales representative for a company? Many manufacturers post information about available vacancies on their own websites on the Internet. You can also send your resume to different companies. Perhaps someone will respond and offer you cooperation.

Try to collect as much information as possible about the activities of different companies. This will help you choose the right supplier, on whom the success of your business depends 90%. You should not give preference to any supplier based on low prices. If you are committed to serious work, you need to pay special attention to the company's reputation. It is also very important that the products you will sell are in demand in your region.

How to choose a company?

Before making a final decision which company or manufacturer is more profitable for you to cooperate with, you must first find out.

Construction Materials

Nowadays, trade in building materials brings good profits, so many successful entrepreneurs cooperate with enterprises that produce such products.

Before that, decide on the scope of work. You can open a small retail outlet or a large supermarket. It all depends on your financial capabilities. According to experts, at the stage of formation, an average company will bring much more profit than a large retail chain. You should not strive to conclude a cooperation agreement with a large manufacturer. At first, it is better to work with a small company. In this case, you will earn good money and gain the necessary experience.

Furniture

This is the simplest and most easily implemented idea. Almost all furniture that can be purchased on the market is sold through dealers. An exception may be foreign-made products or large retail chains.

If you decide to start a business and don’t know, first of all you need to find a furniture factory and agree on cooperation with it. The manufacturer bears full responsibility for the complete set of furniture and its quality. If the buyer discovers any defect, the furniture factory is obliged to replace the product.

Baby food

Before that, many aspiring entrepreneurs get jobs as sales representatives. This allows them to gain the necessary experience and understand the range offered by modern baby food manufacturers.

This approach is completely justified, since products intended for children must be of high quality. If you open your own store and purchase low-quality goods, the company will quickly go bankrupt. Working as a sales representative allows you to learn from the inside all the features of trading such products, and the experience gained will guarantee the success of your business.

Video: About the profession of sales representative

Confectionery

It is most profitable to sell food products during a crisis. Despite the fact that almost all citizens are starting to save, they continue to buy food, and especially sweets. Before that, draw up a competent business plan and find reliable suppliers who sell quality products at affordable prices. The most profitable option is direct supply of goods from the manufacturer. In this case, you will receive the freshest products at low prices.

To reduce the payback period of an enterprise, you can install several in educational institutions or shopping centers. In such walk-through places, chocolates, cookies in small bags, lollipops, etc. are excellently sold. Since this piece of goods sells quickly and in decent volumes, vending machines will generate good income.