The goal of any manufacturing company is to sell at a profit! But this can only be done by expanding your market.

It is for this purpose that contracts are concluded with trading enterprises or entrepreneurs who undertake to sell the products of manufacturing companies outside the location of the manufacturer itself.

And such sellers are called dealers.

Dealer: who is this?

In the understanding of many, a dealer is a simple intermediary who acts on the basis of...

But this is not entirely true: a dealer is a company that, at its own expense and on its own behalf, makes wholesale purchases from the manufacturer of its products and sells them.

A dealer can be either an entrepreneur or a legal entity. In this case, all risks associated with sales are borne by the dealer. However, it has advantages, one of which is complete lack of competitors in a specific city or even region for a specific product. This advantage is given to the dealer by the official representation of the manufacturer.

At the same time, she herself dealer company can:

• engage in both wholesale and retail sales;
• present products from both domestic and foreign manufacturers;
• engage in direct sales and accept applications for the supply of products, having only a showroom.

Despite the fact that the dealer company actually purchases products from the manufacturer, it cannot simply be called a “reseller”, since it works closely with the manufacturer itself, purchases goods directly and has a document from the manufacturer notifying consumers about the supply of the products offered to them from the factory. manufacturer.

By the way, what distinguishes a dealer from companies working on .

• he is not obliged to follow the manufacturer’s recommendations for advertising and promotion;
• can replenish its assortment with products from another manufacturer;
• and does not pay any commission to the manufacturer for the use of its name.

That is why many consider this format of work as an excellent way to start their own business.

A way to start your business from scratch

Yes, becoming a dealer is real profitable.

However, with this way of working there is its own nuances things to consider:

• the dealer is responsible for his actions, decisions made and losses incurred;
• to become a dealer, you will need not only to conclude an agreement with the manufacturer, but also state registration either as a legal entity (more often this is) or an entrepreneur (). Otherwise, no one will enter into an agreement, even if the proposed market is very promising. The fact is that cooperation with a simple individual is fraught with certain tax consequences and obligations that no one wants to shoulder;
• In addition, it is very important to know the product that the dealer will be dealing with. For example, if you are going to sell tools, you need to have an understanding of all their capabilities and technical characteristics in order to be successful.

But there is more one group of nuances that need to be clarified at the stage of concluding an agreement with the manufacturer:

1. payment procedure – prepayment, installments, payment after sale and other forms;
2. availability of a deposit, i.e. advance payment;
3. delivery - who is responsible for the delivery of products to the place of sale and the safety of the cargo for this period;
4. return of products in case of damage or defects;
5. presence or absence of a dealer in the same territory;
6. the presence of restrictions on the trading platform, price, etc.

These are important points that need to be taken into account when starting your own business, which indeed has not only advantages, but also disadvantages.

For an example of a dealer offer from the manufacturer of heating systems Daewoo Enertec, see the following video:

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Advantages and disadvantages of doing business this way

First of all, the dealer, as a rule, has no competitors for this type of product in a specific territory. And such exclusivity expands its sales opportunities and provides access to new products and the entire range of products of this manufacturer before others. In addition, the higher the dealer's turnover, the higher his discount from the manufacturer from the price. This difference provides a solid income for the dealer company.

Despite the fact that the dealer works on his own behalf and at his own expense, the main trump card of his sales is direct deliveries from the manufacturer.

And this for the consumer it means:

• a real factory-made product, not a homemade one;
• the price is recommended by the manufacturer itself (if provided for in the agreement with the dealer), which means it is low;
• availability of warranty and post-warranty service;
• repair using factory components;
• the ability to return the product without problems.

But such closeness to the manufacturer is fraught with its own shortcomings:

• the manufacturer can dictate the price tag, sales procedure, conditions of use;
• the dealer is obliged to buy back a certain volume of products, even if he does not sell that much;
• If the contract provides, the dealer may be limited in adding products from another manufacturer to the assortment.

However, as a rule, all these inconveniences are covered by large discounts, which the manufacturer is obliged to give when increasing the turnover of its products.

How do you become an official dealer?

Of course, to become a dealer, required not only state registration:

1. knowledge and experience in sales;
2. the ability to analyze demand and the market and know their condition in relation to one’s territory;
3. developed by dealer;
4. stable financial condition;
5. professional accounting and absence. Very often, manufacturers require certified copies of declarations (, etc.);
6. availability of those who have the necessary qualifications to work with the manufacturer’s product; or its availability from the entrepreneur himself;
7. interest in the product and its knowledge.

In addition, you need to draw up a commercial proposal, attaching your business plan to it, and send it to the manufacturer. However, this proposal must be correct not only from a spelling position, but also from a marketing position. Then it will be able to convince the manufacturer of the competence of the future dealer.

Do you want to become a dealer?

Now there is a large selection of dealer offers made by the manufacturers themselves, and, in any areas. For example:

1. auto products represented by such manufacturers as "PROMA wheels made of light alloys", "Expedition", "KAMSKY MOTOR PLANT", "Kurgan trailers", "Auto Technology Group", "Togliatti trailers", "Avtonota", "IRON MANUFACTURE URAL", " VMPAUTO", "Rossvik", "Volga Tire Company", "MOTORFIST", and others;
2. interior and entrance doors – “Cardinal”, “Vivo-Porte”, “Pharaoh”, “League of Doors”, “Euro-Doors”, “PROFF”, “Wood Products Plant”, “RosDver”, “Art Deco”, “Dera”, “Kontur” ", "DOOR FACTORY", "Cabinet Doors", "Torex", "LineDor", and others;
3. blinds - “Stroy-Life”, “RUPAN”, “Decor - CITY Ural”, “New Blinds”, and others;
4. furniture, furniture materials and accessories – “Involux”, “Cozy House”, “Ivanovo Furniture Factory”, “Somovo-Furniture”, “Geniuspark”, “BELKUKHNYA”, “Kadici”, “L-furniture”, “NOVA”, “RONIKON”, “Ikhsan” ", "Furniture Factory 8 March", "Furniture Symphony", and others.

And this is only a small part of the current offers!

An example of dealer cooperation from a car oil manufacturer is given in this video:

Who is a dealer? Why becoming a dealer is a great start for aspiring entrepreneurs. Is it possible to become a dealer without investment? Where to look for employers.

A dealer is an individual or legal entity engaged in retail trade in goods purchased wholesale from a manufacturer or distributor. Selling a finished product is the most common business in the world. It requires a small investment, which usually pays off in a short time. Many successful businessmen today with large capitals began by representing the interests of another large company. Therefore, aspiring entrepreneurs are wondering what they need to do to become a dealer.

What to do to become a dealer

Getting started isn't that difficult. If you decide to try yourself in this field, answer the questions:

• What product will you be selling?
• Where will you get this product?
• What trading method will you use to sell the product (market outlet, pavilion, warehouse, online store)?
• How much money are you willing and able to invest?
• Who will you sell the product I have chosen to?
• What form of cooperation with a manufacturer or supplier are you interested in?

Once you have roughly decided on the product, the form of cooperation with the employing company and the method of implementation, you can begin to look for a company that suits your wishes.

Finding an employing company

Companies are interested in selling their goods through dealers, since this takes less money and resources than creating their own retail network. There are many offers of cooperation, so in most cases there are no problems with finding and choosing an employing company. It is more difficult to convince company representatives that it is you who will sell their product. Often the company producing the product has a list of ready-made requirements for its dealer. They include experience in successfully selling various products in retail chains. However, if you are convincing during the interview and show yourself to be an adequate partner, then it is quite possible that the manufacturer will be satisfied with your candidacy.

Moreover, not all companies choose their dealers. Many manufacturers sell a trial batch of goods to everyone, and the better the dealer sells units of goods, the more discounts and bonuses he receives.

Registering activities

In order to carry out trading activities, you must register with the tax authorities. Most beginning entrepreneurs register as individual entrepreneurs, as it is easier. However, it should be remembered that both individual entrepreneur registration and legal entity registration have their advantages and disadvantages. To summarize, an individual (IP) is personally liable for his debt obligations with personal property, and also cannot share a share in the business with his partner. There are many more requirements for a legal entity (for example, the presence of an authorized capital, a complex system for withdrawing profits, etc.), but at the same time they are taken more seriously and cooperate more willingly. In addition, when creating a legal entity, you can divide the shares of the business between partners.

If you want to be a dealer, the business registration form must be discussed with your partner. But in most cases, registering as an individual entrepreneur will be enough for you.

A dealer certificate is a document that confirms your right to sell products from a certain manufacturer, and also serves as a guarantee of quality from the supplier company for the end consumer.

We are looking for clients to sell goods

The most important part of any business is the customers. Therefore, it is worth paying a lot of attention to searching and attracting buyers. If you are selling a product from a well-known manufacturer, then for successful sales it is important to choose a good location for your store or properly set up SEO when it comes to online sales. If the product is not so well-known, then it is worth investing in its promotion. Therefore, immediately ask yourself the question: can I convince the buyer that he needs the product? How will I do this?

Many successful small businesses reselling goods began precisely because the entrepreneur had clients. A friend of mine has her own store of orthopedic pillows. She started her business not by searching for suppliers, not by registering an individual entrepreneur, and not by opening a store. She made a joint purchase for her large family at a wholesale price from a warehouse, but in the end, due to the move, she was forced to sell the pillows. A friend wrote the price in the sales advertisement not as wholesale, but as retail. The pillows sold surprisingly quickly, and she was glad that she got rid of them so easily and even profitably. As a result, they began to recommend her to friends as a person from whom they could buy quality pillows, and she received calls and messages. After that, she decided to purchase another batch of pillows for sale, and about six months later she opened her own retail warehouse store.

Warehouse store is a fairly common business format for new dealers.

How much money do you need to invest?

Dealers, especially beginners, often wonder how much to invest in a business and what exactly to invest in, as well as whether it is possible to become a dealer without investment.

In any case, you will have to invest. But the size of the investment will depend on your ability to negotiate with the supplier and the conditions under which you cooperate. By saving on some items, you can minimize investments, thereby reducing risks.

To understand what you can save on, let’s look at where the dealer invests:

• for the purchase of goods (direct payment for the goods);
• for storage and transportation of goods (rent of a warehouse, sales area, payment for cooperation with a transport company);
• advertising and sales costs.

If you negotiate well, it makes sense to save on the first point by agreeing with the supplier to purchase goods for sale. That is, first you sell the product, and only then pay for it. But this option has its own risks and is also less profitable, since the price for goods for sale is usually higher.

Large suppliers often help their dealers with market promotion, advertising and marketing, providing their own developments, but the organization of promotions is usually undertaken by the dealer

If you want to try yourself as a dealer, but are not yet ready to invest your own money, you can try a “demo version” of this activity by working as a regional employee (for example, a sales representative) of the company whose products you are interested in promoting. This way you will gain the experience necessary to start and, if it is successful, you will earn money without your own investments. But the income with this method of earning will be significantly lower, as well as the risks.

Where can a dealer look for employers?

Nowadays it is very easy to find a supplier or employer. There are many resources on the Internet for finding partners. The most famous of them are:

1. “Russian Manufacturers” - on this site all Russian manufacturers can leave a request to find their dealer, and dealers can find a request and contact the supplier. All products are conveniently divided into categories, which makes it much easier to find what you need and what is interesting.
2. “Suppliers.ru” - this resource was created to ensure communication between suppliers and buyers. Here you can also easily find the product and supplier you need. Moreover, this can be either a manufacturer or a distributor (a person who purchases goods in large wholesale from the manufacturer and sells them in smaller quantities to dealers).
3. “I am a dealer” is not only an extensive catalog of dealer offers, but also informational assistance to beginning dealers; here you can read the latest news in the business world, as well as find a lot of useful information.

Using these and other resources, study market offers and choose partners that interest you.

How to become a successful dealer

To become a successful dealer, you need to constantly develop yourself and your business. This includes increasing the client flow, improving the design of the business, upgrading personal qualities, and finding more qualified personnel.

Sell ​​a popular product

In order to successfully sell a product, there needs to be demand for it. If you try to sell sleds in Thailand, then most likely, no matter how talented a seller you are, you are unlikely to succeed in this enterprise. The time when you could sell anything is long gone. People are wary of new offers and products, as well as intrusive advertising.

Form your client base and constantly expand it

A dense flow of customers ensures good profits and success for the dealership. Therefore, it is important to form and maintain a customer base. To do this you need:

1. Analyze the market. Where do your clients spend their time? What are they buying? What need will your product satisfy?
2. Collect buyer contacts. To offer a product to a buyer, it is important to know how to contact him. There are different ways to collect contact information about your potential client. These are both online databases, which are collected using the parsing method (if sales are carried out on social networks), and offline databases for working over the telephone. If you plan to sell goods through a store, you can issue savings cards to customers indicating their contact information, in order to inform them about discounts and bonuses later.

Appreciate regular customers

It is important to recognize regular customers by sight, provide them with bonuses and create loyalty programs. If customers see your good attitude towards them and your unique approach, they will come back to you again and again, and also recommend you to their friends, which will ensure constant sales and even expand your base due to positive reviews.

Create a positive image

To sell your or someone else's product well, it is important to make a positive impression on people. This includes an attractive appearance, a manner of communication, and the ability to negotiate, treating the interlocutor with respect and showing moderate persistence in the presentation of one’s ideas. It is important to be able to convey information not only verbally, but also non-verbally. Gestures, voice, manner of communication, gaze can also affect the impression of you and, accordingly, the decision to cooperate. Therefore, you need to create an image of a successful person who knows what to do and who you can trust.

Recently, the trade sector has begun to develop rapidly, so the profession of a sales representative has become one of the most sought-after specialties in the labor market. All companies that sell goods or provide services need such workers. In this article we will tell you how to become a sales representative and understand all the features of this profession.

Responsibilities of a sales representative

So, what kind of job is a sales representative? He acts as a kind of intermediary between a large supplier and retailers. A sales representative promotes his company’s products and works in its interests. The main goal is to develop the existing customer base and find new customers. The specialist accepts and processes applications, and also controls delivery times. In addition, the sales representative's responsibilities include tracking payment for goods.

Key qualities for successful work

You will also need minimal work experience to get hired. If you have decided that you want to become a sales representative, but have never worked in this field, look for a company that offers training for employees. Sociable, responsible people with impressive appearance usually achieve great success in this area of ​​activity.

Each employee is assigned a specific territory. To quickly go around all the retail outlets, you will need the ability to drive a car. Thanks to this, the specialist has more time to communicate with the owners of retail outlets.

During the work process, all sorts of unusual situations may arise. Therefore, before becoming a successful representative, you need to learn how to quickly solve any problems and make the right decisions.

Advantages and disadvantages of the profession

We figured out what the job of a sales representative is.

Let's determine its main advantages and disadvantages:

• The freedom of action. The specialist does not have to sit in the office, so he can independently adjust his work schedule;
• Good salary. The earnings of a trade representative largely depend on the efforts he puts in. If the plan is fulfilled, the reward will be quite high;
• Communication with people;
• Opportunity for self-improvement and career advancement.

But behind all these advantages there are also disadvantages. You need to be a driver, psychologist, accountant and sales consultant at the same time, because this is the only way to become a good sales representative. It's hard to say that this is an easy profession. To master it, you need to spend a lot of time.

Where can I work?

• Food;
• Household appliances;
• Auto parts;
• Construction Materials;
• Services;
• Electronics and more.

Search for new buyers and partners

To understand what the job of a sales representative is, you need to understand all the features of this profession. Experts search for clients through personal communication. They visit various retail outlets and offer goods. In some cases, product samples may be sent by courier or by mail. At the same time, the trade representative must interest his interlocutor and describe to him all the advantages of cooperation. This could be low prices or the usefulness of the product.

Document management

Among the duties of a sales representative, the least favorite activity is manipulating documents. This kind of work takes up a lot of time that could be spent finding a good client.

The specialist must check the quality of the product, ensure its timely delivery and ensure that the client pays for the order. To avoid any problems, these steps must be documented. All papers are a source of important information that is necessary to track demand dynamics, prepare tax reports, and identify shortcomings in work.

In addition to paperwork, the job responsibilities of a sales representative include product promotion and analytical work.

Trade representative supervisor

Such specialists usually work in large companies, trade organizations and wholesale hypermarkets. They report to the commercial director.

Large wholesale organizations may employ more than a hundred representatives of this profession. Each of them is assigned to a specific territory and has its own sales plan. The responsibilities of a sales representative supervisor include monitoring the performance of subordinates. They must observe the work of employees and point out their mistakes.

Regional Representative

Let's figure it out, who is the regional representative?

Such a specialist is a commercial agent of one or more companies. He sells their products in a certain territory and receives a commission for this.

Sales Representative Training

There are several options for organizing the work of regional representatives:

1. Commission plus rate. Finding such an offer is not so easy, since most employers only offer commissions. This is an ideal option to start working in this profession;
2. Commission remuneration. The advantage of this option is that the employee works freely. But despite this, he still must report to the main office. The main requirement that the employer puts forward is the fulfillment of the sales plan in a certain territory. The disadvantage of this method is that in the absence of sales, a person may work in vain. To reduce risk, you can enter into contracts with several companies;
3. Agent with own warehouse. Such an agreement is usually concluded with employees who have a good reputation. In this case, sales are conducted on behalf of the seller, which can significantly reduce delivery times. When trading expensive equipment, this does not matter much. Products from the warehouse can be sold wholesale and retail;
4. It is best to work as a regional representative in foreign companies that offer initial training.

1. Many people do not know what the job of a sales representative is, so they believe that in this profession you can earn a lot of money without much difficulty. But that's not true. Nowadays, we have to fight with competitors for every centimeter of shelf space at a retail outlet. Any delays in development lead to decreased sales;
2. Some people believe that trade representatives can work as long as they want. It is enough to quickly go around all the retail outlets and you can relax. An irresponsible attitude to work does not allow you to achieve good results, so with this approach you are unlikely to be able to hold on to this position for a long time;
3. The specialist's responsibilities include communicating with clients. You should know that 70% of retail outlet owners will cooperate with you. Such negative communication should not reflect on the business. Therefore, even if they don’t want to listen to you, smile and try to continue the conversation.

conclusions

If you are young and full of energy, there are no obstacles in your way to achieve success in this prestigious profession. The average salary of a specialist is 40 thousand rubles. Such employees are required in almost every company, so the demand for them will only increase in the near future.

• Cabinet furniture We are looking for furniture dealers

  Dressers, coffee tables, side tables, dining tables, bedside tables.

• Clothing and footwear We are looking for wholesale buyers!

  Our online store is looking for wholesale buyers of clothing from the manufacturer! Our assortment includes clothes for the whole family! We are waiting for you on our website tdvaleria.rf!

• Furniture We invite upholstered furniture stores to cooperate

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• Kitchen furniture We are looking for a dealer to sell dining sets

  The furniture factory presents a diverse range of models for home, office, bars, and restaurants. We keep up with the times in terms of design solutions and with utmost responsibility...

• Auto chemicals and oils We are looking for dealers - auto chemical stores, auto parts stores, car services.

  RVS TIGRoil has a line of 4 products: for the engine, transmission, power steering and fuel system. The product is packaged in a plastic syringe and blister pack with instructions. Has everything...

• Furniture We are looking for a dealer selling furniture: metal beds, kitchen tables

  The Provmet organization designs and produces metal structures, furniture made of metal, wood and glass.

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  Polymer profile, polymer pedestrian fencing. Northwestern Federal District. Questions by phone: +7-908-634-81-23, Viber, WhatsApp Skype: kea1482 Evgeniya

• Shoes We are looking for wholesale buyers from 1 box

  Our company specializes in the production of men's and women's shoes made of genuine leather and nubuck. All shoes undergo certification and quality control.

• We invite furniture dealers to cooperate.

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  TM "Barbarris" is a manufacturer of high-quality clothing for children. We offer you a wide range of products: outerwear, knitwear, school uniforms, elegant dresses and more....

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  The Sonberry company invites owners of furniture showrooms, owners of retail space in shopping centers, investors and professional furniture sellers to cooperate. Wide range of products and...

• Other food products We are looking for dealers selling oriental sweets in Krasnodar and the Krasnodar region

  Our company today has a wide range of oriental sweets, the main product line includes more than 30 types of Turkish baklava, 60 types of Turkish delight and 20 types of halva. The company is actively...

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  The ECO ZD company invites architects, decorators, interior designers, online stores, retail stores of finishing materials, construction companies and organizations, as well as...

• BRIT road tape

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• Hats I am looking for wholesale customers and buyers of hats

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• Water transport We are looking for dealers/agents! Selling aluminum cabin boats Swift Chaser

  Increase your income by cooperating with us!!! Add our boats to your assortment, and you will receive a new target audience, in-demand products and new sources of income.

If you are toying with the idea of ​​starting your own business, then this article is for you. The idea presented in this article will be especially interesting to those who want to start their own business, but do not have the financial means to do so. We will tell you how to become an official dealer.

A little theory

Most, even fairly large manufacturers, do not have their own sales offices in most regions. They prefer to sell their goods through an extensive network of dealers. For the manufacturer, this form of cooperation is quite profitable - there are no costs for opening their own retail outlets. Thus, with a minimum of costs, the manufacturer receives its representative offices in the regions.

Now let's figure out who the dealer is. The word “dealer” has a definition - it is an intermediary between the manufacturer and the final buyer, acting in the interests of the manufacturer.

Depending on the area in which the dealer operates, they are divided into several categories:

• participants in the stock securities market;
• participants in wholesale purchases for subsequent sale of goods in small wholesale or retail;
• car dealers who receive interest from cars sold.

Becoming an official representative of a manufacturer in the region means not only getting the opportunity to sell products at the best prices, but also being, so to speak, an official representative of this manufacturer in your region.

In general, the dealer’s work can be divided into several stages:

• negotiation part - discussion of prices, working conditions, etc.;
• signing a contract;
• sale of the manufacturer's main product;
• sale of additional services and related products - warranty and post-warranty service, transport services, sale of spare parts, etc.

Being an exclusive dealer in your region is a very profitable business. Not only will you be able to represent the manufacturer individually in your region, but you will also be able to attract many buyers by offering the best prices. It will be much easier for you to deal with your competitors, since your terms will be more profitable for buyers.

What is needed to start

Before becoming a company dealer, you need to clearly define what you want to sell and how profitable it is. In addition, there are criteria that a potential dealer must have and to cooperate with the manufacturer directly, you must strictly meet these criteria.

In practice, situations quite often occur when someone who wants to become a dealer does not meet a number of criteria set by the manufacturer. To assess your chances of becoming a representative, you need to know these criteria. These are the criteria:

• communication skills are a must, as you will have to communicate a lot with people;
• activity – you need to work hard to be a successful representative;
• good negotiation skills and the ability to convince oneself that one is right;
• do not be afraid to show your own initiative;
• the ability to maintain calm and sober thoughts in situations other than standard;
• the ability to present yourself better than competitors.

Read also: What kind of business to open in a small town is profitable and promising?

If you think that you have all these qualities, or at least most of them, then you are quite suitable for work in such an area as representing the interests of a manufacturer in the regions.

Of course, the main skill of a representative is the ability to sell the product he represents on the market. The dealer must be able to convince the potential buyer that the product he offers is the best on the market and at the best price. In order to do this, you must be able to convince your interlocutor that you are right, and have a certain talent and charisma.

A very important character trait of a representative as a person should be the ability to accept refusal and, accordingly, failure of the transaction. It is important to be able to analyze mistakes made and not focus on failure.

Paperwork

In order to become a manufacturer's dealer, you need to collect a number of documents. This is due to the fact that in some cases the goods are given for sale and, accordingly, the manufacturer wants to make sure who he is dealing with in order to know that he will receive money for the goods provided.

The standard package of documents that the manufacturer wants to see consists of:

• certificate of state registration of a legal entity;
• availability of documents on renting office space;
• agreement on the provision of intermediary services.

Once the manufacturer has reviewed the basic documents and determines that you are suitable, you will be asked to provide additional documents, which consist of:

• identification document;
• statutory documents of your legal entity;
• agreement on the establishment of a legal entity;
• document on registration with the Federal Tax Service;
• valid account details at a banking institution.

Of course, each manufacturer has the right to require some additional documents from you. This will depend on what is produced at a given enterprise. For example, if these are alcoholic or tobacco products, then licenses will be needed to trade in these types of goods.

In order to attract the interest of a large and well-known manufacturer, you must stand out from other applicants for the role of representative in your region.

Perhaps the most important thing will be experience in this field. If you have experience working with products similar to those sold by the manufacturer, then you will gain a huge advantage over your competitors.

Having a ready-made customer base is also beneficial for you. In addition, the manufacturer will be impressed by factors such as:

• your business reputation;
• your ability to gather a team of professionals around you;
• whether you have a decent office and technical capabilities to sell the product;
• ability to organize warranty service.

How does a representative work?

When a cooperation contract is signed, the dealer decides how the policy will be structured to promote the manufacturer’s products in a given region. To do this, first of all, an analysis of the state of the market in the entrusted territory is carried out.

Demand for the products presented is analyzed and options for increasing demand are considered, if necessary. Ways to promote products are being developed. At the same time, we should not forget that analysis of competitors’ offers and pricing policies is the basis of market analysis.