Business with China - a complete guide to where to start. Trade with China

The low price and mutually beneficial terms of cooperation fuel the interest of Russian entrepreneurs in Chinese products. Consumer goods in this country can be purchased at 60% cheaper than in Russia, and you can also borrow promising small business ideas from your neighbors in China.

What to offer Russian consumers in the coming months? What goods and services are guaranteed to find a market and occupy their niche? In today's review, we have collected interesting current and new business ideas from China in 2018.

Cleaning up excrement is a dirty job that farmers and livestock keepers have to do on a daily basis. In the conditions of import substitution, when the regions are actively developing agriculture, the sale of deep fermentation bedding promises to become a profitable business.

Deep bedding is made with the addition of lactic acid bacteria. The principle of its operation is similar to a dry closet: bacteria absorb animal waste and process it into heat. As a result, barns and pigsties are dry and warm.

The sale of such bedding belongs to the category of innovative Chinese business ideas, which are not available in Russia. Litters are not eternal - their resource is designed for 3-5 years. As soon as they darken, you will have to buy a new product. Worn out is also useful - it can be used as compost on a personal plot.

Skeptics will now object that wooden spoons, plates and mugs are an anachronism. In China, the popularity of eco-ware made from natural materials is growing rapidly. Gradually, wooden cutlery is becoming fashionable all over the world.

The production and sale of such products is a promising direction in the coming years. Wood is durable, hygienic, easy to process, but for the implementation of such production requires skill and tools for processing.

Not everyone has them, but each user has the opportunity to order finished products in China and sell in their own country.

3. 3D printing

Purchasing a large format printer in China and printing merchandise, teaching materials, designer items, custom figurines is another promising business idea for 2018 and beyond.

A 3D printer is a universal tool with which you can quickly and cost-effectively print cases for smartphones and bracelets, or you can use 3D technology to create exclusive jewelry.

High-tech experts predict mass printing of human organs on printers in 20-25 years.

High-quality 3D printers are produced by Chinese manufacturers, they can be purchased for 30-60 thousand rubles.

4. Kitchen gloves instead of a knife

Another interesting know-how that will interest Russian entrepreneurs and make life easier for women in the kitchen is cleaning gloves. They replace the knife, potato peeler and vegetable peeler.

Wearing gloves on your hands, the cook can easily peel carrots, potatoes, beets, zucchini, zucchini and other vegetables. The gloves are made of waterproof material, the outer surface is abrasive, while there is no direct contact of water and vegetable peel with hands. The risk of injury is excluded, unlike processes in which a knife is used.

The result is important for women - cleaning gloves are pleasing in this regard, because they remove a thin layer of skin, and not half of the vegetable.

5. Travel bag with weight indicator

This product has already been appreciated by travelers and business people from China who often have to fly by plane. Now it's the turn of enthusiasts who are ready to make money on an actual business idea.

Its relevance is that air carriers often change the requirements for baggage, increase the cost of its transportation in excess of the established norm. A bag with a built-in weight indicator is insurance against surprises, because the passenger always knows the exact weight of things and the amount that he will have to pay.

The services of air carriers are used daily by tens of thousands of passengers - they are the target audience for the suitcase business.

6. Wireless sockets

Selling wireless sockets from China is a business idea for beginners, because products will quickly find their buyers. We live in the age of information technology and electronics - gadgets need to be recharged on trips, hotels, outside the city. But not everywhere there is an electrical network.

Where there is no electricity, wireless sockets help out. They are compact and powered by solar energy. Install the device in such a way as to ensure direct contact with sunlight. Window glass is best suited for these purposes - the device is attached using a built-in suction cup.

7. Queues and other services

Representatives of the service sector also have something to borrow from the Chinese. In the Middle Kingdom, for example, you can delegate standing in lines to other people and go about your business. Naturally, the service costs money. The national average is $3 an hour.

The popularity of computer games has given rise to another profession - a virtual farm manager. Users play Farm and similar games, develop and expand their business, and invest serious money in it.

The virtual economy needs constant monitoring, but the gamer cannot sit at the monitor around the clock. During leisure hours and other business, he turns to the company and hires a manager who will take on some of the responsibilities for an Internet farm or other game.

Another popular service is the delivery of goods. While specialized services compete with each other, attracting customers with low prices and high speed, Taobao marketers decided to organize the delivery of goods by female models.

In order to please customers 100%, they created an online catalog and placed photos of charming couriers in it. Photos of models adorn advertising printing and invoices that are attached to the order. The service costs more than regular delivery, but this does not bother customers of the service.

Orders can be delivered not only by girls, but also by men of model appearance, if there is a demand for their services.

8.Alcohol stock

If models can earn extra money as couriers, then why can't elite alcohol be sold in thrift stores, stocks and second-hand stores? In China and some other Asian countries, such a service exists and is in demand.

Donated or bought alcoholic drinks are brought to alcoholic second-hand stores, which are gathering dust on the shelves unclaimed. Often among the bottles there are elite drinks. There are enough people who want to buy them at promotional prices.

The drains work, observing two main conditions: the bottle must be sealed, and the expiration date must not have expired.

Summing up

As you can see, the Chinese know how to profit financially from everything. There are more and more ideas every year. Some of them seem absurd at first, but in the long run they bring good profits to entrepreneurs. For this reason, each project deserves to be looked at more closely. How do you know if this is your gold mine?

Good afternoon, dear readers! Evgeny Guryev is with you - an expert of the online business magazine "PAPA HELP" on the subject of Internet commodity business and business with China. The topic of this article is business with China.

If you think that the times of brisk trade in Chinese goods have irrevocably sunk into the past, then I hasten to please you - it is not! Thousands of businessmen from Russia and other countries continue to make money on supplies from China, selling goods at a price of 3-5 times more expensive than purchased.

Do you want to start your own business with minimal risk, low initial investment and with a work scheme that has been proven for decades? Then business with China suits you in all respects. In this article, I described the features and nuances of trading in Chinese goods, plus step-by-step instructions for "dummies" to launch a business project from "A" to "Z".

Are you interested in how to make money? from 100 000 rubles per month"clean" in the trade of Chinese goods? Then read the article to the end!

Is it realistic to start a business with China from scratch in 2019, or is it a bygone train?

Yes, it's real! And in my experience, I have proven this many times, earning million rubles .

Chinese-made goods still make up a significant share of the global market. This is not surprising - China has a developed industry, cheap labor, many years of economic growth and, in the end, 1.5 billion people.

Marking "Made in China" is no longer an indicator of low quality. Modern goods from China have become more functional, high quality and durable. And they look much better than 15-20 years ago.

In Russia, up to 80% of light industry products are produced in China. There are such goods in every home - these are wallets, watches, phones, household appliances, toys, jewelry, accessories, cosmetics and much, much more - do you agree with me?! Surely at least half of the goods in your home are made in China.

What does this mean for you? This means that the market for Chinese goods is simply huge, billions of dollars are “spinning” here every year, and why shouldn’t you be the one to break off a piece of this huge financial pie?

The main advantage of doing business with Chinese goods is that the resale scheme has been worked out to the smallest detail and is available to everyone. You don't even need to have initial capital to start your own business.

For example, the dropshipping model* allows you to earn income with almost no investment. If you wish, you do not even have to leave your home - all operations will be performed online.


Working according to the dropshipping scheme, you reduce financial risks to a minimum!

The algorithm of work is reduced to three points:

  1. Find a supplier in China and purchase goods at the manufacturer's price.
  2. Deliver to Russia.
  3. Implement at a premium.

You ask: what about customs, documents, taxes? But do not rush, we will analyze each stage of the business process in detail in the following sections.

Remember:

philistine skepticism and the position “this niche has long been occupied, it makes no sense to break” are the main obstacles to success. Any entrepreneurial activity requires courage, but at the same time a meaningful approach.

Why China? It's simple - mass production in this country was initially "sharpened" for export to other states. The cost of production here is extremely low due to low wages and the use of industrial technologies.

Chinese factories operate non-stop, supplying products to all corners of the planet.

The stereotype “Chinese means wretched and breaks down quickly” is no longer relevant. My Chinese e-book has been working for five years without failures and complaints. The quality of products from this country is constantly growing, but at the same time prices remain low. China has no competitors in this parameter. So, you need to buy goods there.


Practice shows that business with China is not a “gone train”, but, on the contrary, a direction that is gaining momentum

If you are still in doubt, here is a visual list of the main advantages of working with Chinese manufacturers:

  • Low prices. Working with domestic manufacturers, you will get a "cheat" on goods in the area 20-50% . Trade in Chinese goods will bring from 100 to 1,000% markup.
  • A wide range of. Not just an assortment, but an “assortment”. The choice of products is almost endless. The Chinese market has absolutely everything. If you want to work on popular products - please. If you prefer an exclusive niche that has no analogues in the country, no problem.
  • Refined algorithm. You don't need to invent anything. There are websites of suppliers, there are schemes for the delivery of goods. Even if you work with a large wholesale, you do not have to look for transport companies for a long time, conduct tedious negotiations, etc. The manufacturer will deliver the goods either by himself or by professional intermediaries for a moderate fee. They will also help with customs, paperwork, certificates.
  • High competition among Chinese manufacturers. There are many sellers in China, and each of them is trying to find its niche in the market. Firms value each client and are ready to conclude contracts on the most favorable terms for the buyer (price reduction, compensation for transportation costs, bonuses for bulk purchases). They are in touch around the clock, ready to start with minimal lots, you can bargain with them, request samples of goods for free. Experienced buyers know how to keep the price to a minimum and earn maximum profit by selling high-priced Chinese goods in their own country.

You ask, if goods are so easy to buy from a supplier, why do people need intermediaries?

Everything is simple!

People do not have the time and desire to understand all the variety of Chinese sites, calculate the cost of products, taking into account delivery, and wait for the package. It is much easier to act through a responsible intermediary who has already agreed with the manufacturer and placed the product with a clear description in Russian on his website.

I am sure that I was able to convey to you in an accessible way the prospects and benefits of building a business with China and prove that this is not a train that has gone away, but a real opportunity for you to start your own business.

How to start a business with China without big investments - 10 easy steps for a beginner

Now let's move on to practice.

Below is basic circuit business. Delete and add items depending on the specifics of the product you have chosen and other objective factors.

Step 1. Choose a business model

There are several effective business models for reselling goods from China. First you need to choose the best option depending on the specifics of the product and the size of the initial capital.

Trading methods (models):

  1. Dropshipping. I have already talked about this model above, I will briefly repeat it. This method does not involve the purchase of goods in large quantities. You don't need a warehouse - just a site to sell. In other words, it is exclusively an intermediary activity. You simply look for customers, collect money from them, and only after that you order the goods from the supplier, and he himself sends the goods to the customer's address. By using the dropshipping model, you simply get the difference from that sale.
  2. Wholesale. The main thing here is to find a reliable supplier and customers who will purchase goods from you in large quantities. You again take on the role of middleman, but this time for large deliveries.
  3. Retail sales offline and online. A method for those who have their own point of sale online or in real life. Competent marketing, attractive prices, professional design - these are the main components of success.
  4. Joint purchases. A group of several people buys wholesale lots of goods from the supplier and then sells them. The goal is to reduce shipping costs and purchase products at the lowest (wholesale) price due to volume.

Whatever scheme you choose, success depends on the competent organization of the process and a responsible approach to business.

Step 2. Define resources

Your resources may be:

  1. Time. The most important non-renewable resource. Sometimes even one of them is enough to successfully launch your business. Time can compensate for any other resources, if used properly.
  2. Money. Their presence will be a plus, but is not a prerequisite for starting your project. You only need a few hundred dollars to get started. For example, a dropshipping scheme does not require money to purchase goods. Mediation eliminates the risk of failure, however, and the income will be small under such a scheme.
  3. Information and knowledge. A well-known expression says: "Who owns the information, he owns the world." In the topic of business with China, it is fully justified, because I know the schemes of work, pricing and ways to promote goods, you will always be one step ahead of your competitors.
  4. Experience. By experience, I mean any commercial skills that you have acquired in the course of your life: the ability to negotiate, marketing, work with social networks. networks, knowledge of special analytical and graphic programs, English, and even better Chinese. All this is for you the foundation for a successful start in the Chinese "theme".
  5. Connections. It's no secret that in our time connections play the same important role as money. In contrast to “close ties” with the local city administration or an acquaintance of the prosecutor, here I mean the presence of friends and acquaintances in China or cities close to this country, in particular in Vladivostok.

One of my acquaintances successfully traded Chinese teas, goods with wow effects from the Middle Kingdom in the city of Stavropol, having experience in purchasing Chinese goods at a previous job and an acquaintance in Vladivostok.

Step 3. Find your niche (the product that we will sell)

Let's define this concept.

Niche is a commodity line. For example hours.

Product is a unit of production in this niche. For example, watches with a GPS tracker, CASIO G-SHOCK watches, etc.

What to trade? Beginners should start with products that enjoy constant attention (demand) from buyers.

A few tips for choosing the right Chinese products for resale:

Tip 1. Determine in advance the demand for the categories of products you choose with the help of special Internet services, of which there are quite a few. But the simplest and most effective of them is YandexWordstat. This service allows you to determine how many times a month this or that phrase (word) was typed by Yandex users in the search bar. That is, this tool allows you to determine the demand for a particular product.

Now I will show you clearly how it works, and you repeat!

Using the example of a watch with a GPS tracker, let's determine the frequency of the request: " buy gps watch».

Go to YandexWordstat and type this phrase in the search line of this service.


The higher the frequency of a query for a particular product in Wordstat, the more in demand it is

And you will see that this phrase was searched for 11,700 people per month. And this means that there is a demand for this product.

In my experience, if this figure exceeds 10,000 requests per month, then you can easily start selling this product.

Another cool life hack from me! Type the same phrase in the Yandex search bar.


The presence of advertising in the "SPECIAL PLACEMENT" block of Yandex indirectly indicates the demand for this product

And more advice. Below I will give you several CPA networks and groups in VK (VKontakte) where you can buy goods from China. So, you can use these groups and services to make a decision on choosing a product for sale. If a product is advertised in VK groups, and the same product occupies TOP positions in CPA networks, then this means only one thing - the product is popular and you can earn money on it.

Tip 2. Choose a product that is popular, but not very competitive. It should not be sold in thousands of copies in every supermarket.

Before choosing a product for sale, go to the large stores in your city and make sure that the offer of this product or its analogues is there, but it is small.

This will allow you to sell your product to potential buyers without much effort.

Tip 3. Pay attention to quality. If you sell products of handicraft factories, the first customers in your store will be the last.

Tip 4. Understand thoroughly the product you have chosen. A real pro knows all the features and characteristics of the product being sold, correctly determines the price for it and selects a marketing strategy for promotion.

EXAMPLE

I have a friend who sells modern electronic gadgets. His knowledge in this area is simply amazing. He is aware of all types of virtual reality glasses and knows which health sensor is suitable for a weightlifter and which one for a runner.

Tip 5 Do not immediately purchase large quantities of new goods. It's always better to buy a trial quantity, evaluate the quality, "probe" the demand, sell the entire test batch, and only then make a large purchase.

When testing a niche, you can order a trial batch of goods from a small wholesaler in Russia. You will receive the goods much faster than when ordering from China. It will cost a little more, but you will quickly get results and be able to move on.

Step 4. Choose a product

There are two ways you can go when choosing Chinese goods to sell.

For a beginner , who just wants to start a business and is considering the option of cooperation with Chinese manufacturers, consumer goods with a high margin will do.

The ideal option is trending products that are now sold through one-page sites. These are products that solve the consumer's pains (lose weight, a bone in the leg sticks out, back hurts, loss of strength, moles in the garden, etc.) or have a WOW effect (new cool toys, luminous headphones, gadgets, unusual covers, etc. .d.)

Where to look for them? Yes, even on the same CPA networks or in groups of domestic wholesalers VKontakte.

Here are some of them:

  • kma.biz - CPA network
  • ad1 - CPA network
  • m1-shop - CPA network
  • Goods from China wholesale- group in VK;
  • Goods from China wholesale— group in VK;
  • Cupinato goods from China Taobao- VK group.

The main secret is to trade such goods not one at a time, but immediately with an assortment, launching several one-page sites with different goods at once.

EXAMPLE

You sell GPS watches on one site, on another you sell wireless headphones, on the third you sell video recorders, on the fourth you sell unusual toys. You earn from every product. In a month, profits are possible in 150-800 thousand rubles.

Now it will not be difficult to create a landing page (one-page site) for you. For symbolic money 10$ ) or even for free, you can create a full-fledged website on intuitive designers.

And this is a short video for you to get acquainted with the designer:

Soon we will have a separate article-instruction on how to create a one-page site yourself.

For the current entrepreneur , whose business is not related to the sale of Chinese goods, the strategy of expanding the range of already existing product categories and services of this businessman is more suitable.

EXAMPLE

Your business is suspended ceilings. Already know how to attract customers, the business is working, but would you like to earn more? What can be brought from China? As an option - LED chandeliers with control panels. It is no longer necessary to attract and look for customers: the audience is all site visitors.

Today, to organize a trading business, it is not at all necessary to travel to China, communicate with company representatives and sign papers in offices. All products are available online.

At first, while you do not have experience and knowledge, I recommend that you undergo preliminary training from experts. My team and I also provide support to newcomers in business with China and conduct training on this topic.

Comparative table of the most visited sites:

Name Peculiarities Pros (+) Minuses (-)
The platform is focused on small and large wholesale Security for customers - transferring money only after delivery of products. There is a Russian version of the site. Excessive popularity drives up prices
The oldest site, suitable for bulk purchases The main plus is low prices Not suitable for retail purchases
One of the ten most visited Internet resources in the world, suitable for any business model Hundreds of millions of items of goods, some categories are not available on the Russian market at all There is no Russian version of the official site

Two more life hacks when choosing a product on the AliExpress website.

Life hack 1. Use product sorting filters correctly.

Do everything as shown in the screenshot below and you will find the cheapest product with free shipping.


Use filters on Alixexpress to get the best price and shipping terms

Life hack 2. Use cashback services.

I recommend that you use the SmartySale cashback service. By making purchases using this service, you will receive up to 5% cashback (return of the amount paid for the purchases made) to your bank card.

If you are counting on constant trade and long-term cooperation with Chinese manufacturers, be sure to register on one of the above sites to start.

The absence of a Russian-language version is not yet a reason to refuse to work with a certain site: use an online translator, including for negotiations with suppliers. Successful online communication is the key to success.

Step 5. Search for a supplier and check for reliability

In the 4th step, I told you on which sites to look for the right product. And now let's figure out how to choose the right supplier and check it out.


Choose a supplier according to the criteria below

When choosing a supplier, pay attention to the following points:


Any activity related to money involves certain risks. There are a lot of scammers and dishonest "businessmen" among Chinese suppliers. Never negotiate with intermediaries and firms without prior verification.

Every company on the web now has reviews. Each official seller has documentary evidence of his status and recommendations. The best option when working with large wholesale is to request product samples, certificates, permits. Most of the scammers successfully merge after such requests.

Frequently asked questions about choosing a supplier, I answered in this short video:

Types of fraud faced by beginners, and sometimes experienced businessmen:

  1. Supply of low quality goods. In China, there are thousands of semi-legal factories that drive goods from second-class, and sometimes dangerous materials. In the picture, the product looks like a hundred dollars, but in reality it is not worth even one.
  2. Fake one-day companies. Fraudsters register a domain and conduct an advertising campaign on the Internet. The buyer is tempted by fantastic prices and favorable conditions. After receiving payment, the company safely ceases to exist.
  3. scammers in the process of negotiations, they get access to your data - card details, bank account and payment systems.

To protect yourself from these types of scams, follow the tips above when choosing a supplier.

Signs of a scam:

1) A domain that was registered only a few weeks or even days ago. You can check when a domain was registered on the Reg.ru website. To do this, enter the domain name in the search box of the service and click the " WHOIS". See picture below.


Checking the lifetime of a site on REG.ru in 3 steps

2) Lack of contacts, legal and actual addresses on the supplier's website.

3) Low quality site design. Almost 100% indicates that this is a one-day site created by scammers on the knee.

Conclusion: check everyone you deal with!

Step 6. Calculate profitability

EXAMPLE

You bought 100 wristwatches of a well-known brand in China by 1,000 rubles per piece. Spending on it 100 000 rubles. During the year, you sold the entire volume of goods for 3,000 rubles per piece. The profitability of your business in this case will be: (300,000/100,000)*100%=300% per annum or 25% per month.

This is a very rough example, since the cost of attracting customers, staff salaries, and transportation costs can also be included in the expenditure side, which will reduce the profitability of your business. However, you need to plan this indicator in order to understand whether your commercial activity makes economic sense.

Step 7. We study the terms of delivery of products

Here I will tell you how to deliver the goods from China and further to the final consumer.

1. Delivery from China

Official suppliers detail the terms of sale and delivery on their websites. But each buyer has the right to offer his own terms of cooperation, which are more beneficial to him. For small consignments of goods, customs clearance and other manipulations with documents are not required.

How to bring a wholesale batch? Is there a way to deliver goods from China in small batches in 1-2 boxes or is it necessary to transport a container at once? Is it possible to do all this without registering an IP?

Use options such as "cargo" and "groupage cargo".

In short, these are ways to bring goods from China in small batches without registering an individual entrepreneur and without problems at customs. Approximately in terms of money 3,5 $ behind 1 kg and autodelivery 28 days.

Issues with customs are already included in this price. This is a great option for those who are already ready to buy goods directly from China with significant savings, but have not yet developed to such a level that they can buy in containers.

With the advent of such delivery methods, the prospects for start-up entrepreneurs immediately expanded - now they can purchase goods directly from China in small batches. It is convenient and profitable.

Here is an example of a company ecb.bz, which is engaged in cargo delivery. The video below details this delivery method, its advantages and features.

2. Delivery to the end consumer.

The next question that every entrepreneur needs to solve is “How to deliver your goods to the client in order to receive payment from him?”

Let's imagine that an entrepreneur lives in Ryazan. Of course, he is interested in selling his goods both in Moscow, and in St. Petersburg, and in other regions. By the way, Moscow and St. Petersburg are more than 70% of all online sales in Russia. You probably want to cut off for yourself, albeit not a big, but tasty piece of such a pie.

How, then, from Ryazan to sell goods via the Internet throughout Russia?

Muscovites want courier delivery. It is desirable that the goods be delivered yesterday and, as a last resort, tomorrow. You can’t deliver from Ryazan to Moscow in a day, or you can deliver it, but it will cost a pretty penny. What to do?

Everything is simple. There are wonderful fulfillment services, which can store your goods in a warehouse, issue it to your customers, deliver it by couriers in Moscow and St. Petersburg and send cash on delivery throughout the country.

Just magicians and wizards of logistics. Examples are a company such as Reworker.

Watch the video on how the fulfillment service works:

Ideally, for those who have been doing business for a long time, everything is done like this:

  1. Goods from China go directly to the fulfillment service warehouse in Moscow.
  2. All accepted orders from the Internet are transferred to the CRM system.
  3. The fulfillment service delivers the goods to the client and accepts payment.
  4. Once every 2 weeks, he transfers money to the owner of the online store.

That is, ideally, it is possible to achieve such a format of work when an entrepreneur does not see either goods or customers, and at the same time is not limited in any way in his geographical location.

Step 8. Find buyers

Finding a product at a bargain price is only half the battle. Attracting customers is the main difficulty of business in an oversupply environment. If you want to get a stable profit, you will have to show imagination in the use of marketing techniques.

Now the main battlefield is the Internet.

Consider several options (channels to attract customers).

1st option. One page site.

It can be purchased for some trendy product for 250 rubles. To do this, you just need to go to the Yandex browser, enter the request " Buy landing" or " Buy a one page website". Renting a hosting, domain and buying a one-page site will cost no more than 1 000 rubles .

As I mentioned above, you can create such one-page websites yourself using the LPGenerator website builder.

2nd option. Bulletin boards Avito and Yula.

The first orders can be obtained from these boards. Especially if you spell the name of the ad correctly and choose an attention-grabbing picture. You should build your ads according to the system ODC (Offer-Deadline-Call-to-Action) and pay for a couple of ads so that they are higher in the search results.


An example of an ODC ad (Offer, time limit, call to action)

3rd option. Targeted advertising in social networks.

To generate more profit, you will need advertising on social networks. Modern advertising allows you to make an offer only to those people who are really interested in this product.

But there are also more interesting approaches. Do you remember how the famous Sherlock Holmes found criminals? He used the so-called deductive method, that is, he thought outside the box. And you have to develop an out-of-the-box marketing mindset in the process of finding customers.

Friends, to make your life easier in the search and segmentation of the target audience, I recommend that you use the understandable and convenient Targethunter service. It allows you to quickly find the audience you need, save 90% of your advertising budget using analysis tools and automate many processes.

Use promo code: papapomog and get 2 days of free access at the maximum rate + two months of using the service for the price of one.

Watch a short video about this service:

4th option. Yandex.Direct.

Make the most of the Yandex Advertising Network (YAN). Have you ever noticed that if you became interested or searched for some product in Yandex or Google, then the advertisement of this product will then follow you everywhere on all sites and even on social networks. This thing also works well: offers come to those who are most interested in this product.

Here's what it looks like:


Contextual advertising Yandex Direct is succinctly embedded in the text of the site

You can use all the options for finding buyers at once, or stop at one. In any case, do not spray, study each one in sequence and only then apply them.

Step 9. Procurement and testing of goods

Be sure to check the quality of the product. Nobody needs cheap fakes now. If you start selling third-rate products, it will kill your business in the bud. Reputation in business circles is expensive.

If, according to some criteria, the product does not satisfy you, it is better to refuse the transaction, despite the low prices or favorable delivery conditions. An honest name is more valuable than momentary profit.

Step 10. Launching a business

The decisive moment is the start of sales.

Don't rush things: if you have done preliminary work and chosen a niche, the result will definitely be.

To work in the dropshipping system, it makes no sense to legally formalize your activities. Start thinking about this as your turnover grows and your customer base grows.

And remember - commercial success favors the brave. Don't let failure discourage you. In commerce, local failures are inevitable, followed by a rise.

How to understand which products can now “rise” in resale

Demand changes every year and every season. To understand what the buyer needs, the same Wordstat.yandex service, which I already mentioned, will help.

But there are universal human needs that are more or less permanent. A competent choice of a niche for trade is the most important condition for a successful business.

We have prepared for you a list of the most profitable Made in China products:

  1. Gastronomic disposable trifle. The mark-up for such goods purchased in bulk is from 200 to 500%. Disposable tableware, plastic cups, hygiene products, clothespins, ropes and other small things that are always needed.
  2. Cloth. In China, they have long learned to make high-quality clothes for people of all ages. It looks aesthetically pleasing and is cheap. And the demand for it is constant.
  3. Shoes. In China, there are entire markets that sell only shoes. Choose such a product depending on the season.
  4. Accessories– women's handbags, wallets, umbrellas, belts.
  5. Mobile devices– smartphones, iPhones.
  6. Cases for them and other accessories.
  7. Chinese electronics (branded). In terms of quality, Chinese computers, camcorders, and cameras are inferior to South Korean and Japanese ones, but the difference is no longer as noticeable as it was 15-20 years ago.
  8. Electronic gadgets- video recorders, navigators, devices for computer games.
  9. Food products (bulk) with a long shelf life- teas, dried fruits, nuts.
  10. Auto accessories. Brushes, air fresheners, stickers, steering wheel covers.
  11. Furniture. Oddly enough, furniture in China is made of high quality. At the same time, even with delivery, it will cost you less than domestic, and even more so, Western manufacturers.
  12. Household appliances and household goods.
  13. Toys. In China, inexpensive analogues of all successful brands are made. For example, Lego-type construction sets are ten times cheaper, and children like them no less than branded ones.
  14. Special equipment. An option for serious businessmen, since the price for such a product is, by definition, higher than for gastronomic trifles. Tractors, trailers, cranes, other construction and industrial equipment from China are inferior to European counterparts, but for several years such equipment has been working properly.
  15. Industrial machines. In the conditions of the economic blockade, this is a promising niche - the wear and tear of equipment and spare parts for it is inevitable. Chinese analogues of European models will cost dozens of times cheaper.

This is not a complete list of popular products. It is in your power to find your niche and promote it on the Web or in your city.

The success story of Evgeny Guryev in launching his own business with China

Dear friend, you are welcomed by the founders of the online business magazine "PAPA HELP" Alexander Berezhnov and Eduard Stembolsky.

Here we will tell the success story of our good friend Zhenya Guryev, so that, inspired by her, you can take action and launch your business on goods from China in the near future.

Evgeny Guryev is an expert on business with China

Before Zhenya became an entrepreneur, he worked as a loader, waiter, handyman, and manager. He started his business with retail sales of Chinese goods through coupon sites and landing pages.

Then there were wholesale deliveries, successful online stores and even larger and more profitable projects. In business, he had not only ups and downs. Both brought the result - invaluable experience of entrepreneurial activity.

Now Evgeny is a speaker of a large online project to organize a business partnership with China. It sells goods from China not only in the Russian Federation, but also in Kazakhstan, Ukraine and Belarus. I am ready to share my experience with small and medium-sized businesses, novice merchants and have already helped hundreds of people create their own profitable online stores.

His students make turns on Chinese goods in tens of millions of rubles . Here is one of his students Sergey Lipin.

Zhenya writes books, conducts both paid and free training events on BSC - for example, 5 day marathon on this topic For everyone.

By visiting it, you will receive answers to all questions about BSC that you have and may have in the future.

Do I need to study before starting in business?

Dear reader, I have told you in some detail about the steps and nuances required to start a business with China. All of them are extremely practical and will help even beginners to enter 100 000 rubles profit net and more in the next few months. It all depends on your perseverance and available resources.

Is it worth it to study - you decide!

However, it is obvious that any professional and commercially successful activity is impossible without deep theoretical knowledge and developed practical skills.

Another important point is that training will reduce the time to start a business, save you from serious mistakes and save tens or even hundreds of thousands of rubles.

Successful trading also needs to be learned from those who have achieved real success in this direction.

I suggest signing up for a five-day course right now. free BSC marathon, which will allow you to start your successful business selling Chinese goods over the Internet.

You will learn:

  • what products are profitable to sell right now;
  • get contacts of reliable suppliers in China;
  • find out which sales algorithms are the most effective.

All this is based on specific examples and schemes that are working and being used right now.

7 golden tips for a beginner from an expert on business with China - Evgeny Guryev

If BSC is so profitable, why is it that not everyone succeeds in trading successfully? The reason is not high competition and not interference from the state. Nobody prevents you personally from launching a successful project for the sale of goods from the Middle Kingdom.

The main problem in the specifics of the business is that without knowing the nuances and details, you will miss out on profits.

Some useful tips for those who decide to try their hand at the BSC niche:

  1. Always check suppliers before doing business with them.
  2. Learn! Books, trainings, courses, business clubs. Not less than 10% from profit It is recommended to invest in yourself through training.
  3. Take care of the client - he must be sure that he receives a quality product. Test the samples yourself - do not trust the photos and the seller's assurances.
  4. Bargain with the Chinese as if your life depended on it. You will get favorable conditions and outperform competitors if you discard the constraint when discussing the terms of the transaction.
  5. Conclude official contracts and test product samples personally.
  6. The first sales should be made on those products that are already on the market. It will be much easier for a novice entrepreneur without experience and resources to earn the first money than climbing where there is “no competition”.
  7. Expand your range. It is much easier to earn a couple of millions on 10 products than on one. Try to work without intermediaries and unnecessary steps - they take both money and time.

And a few more chips from me in video format:

conclusions

So, business with China is still a promising and profitable commercial idea. To get the maximum profit from trading, it is enough to organize the process competently, find a reliable supplier and work with him directly, without intermediaries.

Popular goods from China: is it profitable to trade them + 3 online platforms with suppliers + TOP-10 product categories.

If you decide to engage in trade, then you probably want to know what are the popular products from China.

But it is impossible to give an unambiguous answer to this question, because sales affect all aspects of our lives, and what one buyer needs is not at all interesting to another.

It is also worth considering that it will not always allow you to determine the popularity of goods, since they all have different costs and margins.

Why is it profitable to trade goods from China?

The stereotype that everything made in China is poor quality and defective is beginning to lose its strength.

In recent years, one can notice a trend towards the fact that manufactured goods (including fakes) have become better and more expensive. But still their cost remains more affordable. Even deciding to purchase something for yourself in a single copy directly from China, you can save a lot.

What makes goods from China stand out from the rest:

    Low cost

    Since the goods are produced in large quantities, and their deliveries are established around the world, the cost price is quite low. And given the fact that in the end they are sold with a margin of up to 300%, it is quite profitable to trade popular goods from China.

    Wide range of products

    It is probably easier to list what is not produced in China. Therefore, any entrepreneur can find those products that he will be interested in selling.

    Availability and well-established delivery schemes

    Not a problem, moreover, you can get in touch with them remotely, so you don’t even have to go to this country. Of course, there are many risks associated with this, but before cooperation, you can familiarize yourself with samples of goods.

You also need to find a logistician who will live in China. He will take over some of the duties of checking, packing and shipping the goods.

Thus, you only need to find reliable suppliers and set up trade - open a stationary store or an online store and make yourself known.

You can even create your own brand if you wish. Certain products will be produced under your name and logo. You will be required to promote your business and develop an advertising campaign to make yourself known.

Why are buyers willing to buy popular Chinese products from us?


It's no secret that you can order the item you like directly from China. Then the question arises: why trade in popular goods from China?

And there are several reasons for this:

    Time saving

    Not all buyers are ready to wait for an order for several weeks or even months, many are willing to pay for the goods to be in their hands a few days later.

    Reluctance to look for something yourself

    Again, not many Internet users can independently search for a product that suits them, view reviews and study seller ratings. Some of them will prefer to pay extra, but get the most understandable and complete information in Russian.

    Availability

    Not everyone can cross the psychological barrier and decide to order goods directly from China.

    Many people prefer to shop locally, and this applies to both stationary stores and online shopping, where you can pay in cash or cash on delivery.

    In addition, many appreciate live communication, when you can call a consultant or contact the seller to clarify the details of interest.

Thus, all the work on the search, description and shooting of goods is carried out by you. By the way, the last point is very important, as buyers are interested in how the product looks live.

And you include all your work in the margin, for which buyers are still willing to pay, which once again confirms the profitability of trading in popular goods from China.

3 large online platforms with suppliers of goods from China

And before moving on to an overview of the top most popular products from China, let's go through the popular online platforms with suppliers:

    https://www.aliexpress.com

    Everyone has heard of this site. Here you can buy anything. Due to the fall of the ruble, many goods here have ceased to be budget, but still many people continue to buy goods here.

    The undoubted advantage is free shipping, which applies to most goods, the Russian language, the ability to communicate with the seller and bargain with him.

    https://russian.alibaba.com

    This site is designed for small and large wholesale, that is, it is a vivid example of an intermediary working on B2B principles. Before you need to pay attention to the status of the seller, the presence of a good website, as well as a retail store.

    https://www.lightinthebox.com

    A large Asian hypermarket with a wide range and decent quality of goods. There is a multilingual support service, the ability to pay for an order in several currencies (including rubles), but delivery is paid, and prices are an order of magnitude higher than in other inmags.

The most popular goods from China: TOP 10 categories

1. Electronic gadgets and accessories for them.

The crisis has left its mark on the purchasing power of many citizens of our country, so the demand for electronic gadgets from China has grown. Most of them are distinguished by a reasonable price and a good “stuffing”, but still there is a “more expensive” category, which is also popular among technology lovers.

So, these include:

  • smartphones and tablets;
  • memory drives;
  • wired and wireless headphones;
  • smart watch;
  • fitness trackers;
  • media players.

As for the first option, Asian versions of gadgets are cheaper, but then you have to take care of the global firmware yourself. Or you can immediately purchase international versions of smartphones.

Before ordering a large batch of gadgets, start by testing a few copies, take them to a service center to make sure they are of good quality.

Separately or additionally, you can trade various accessories: covers, protective glasses and films, portable batteries. In any case, the output from such sales will, of course, be subject to their competent organization.

2. Small household appliances.


Electronic gadgets are followed by small household appliances. These popular products from China include electric kettles, coffee makers, juicers, blenders, and food processors. This can also include various gadgets for the "smart home" - climate stations, cleaning robots, video surveillance.

Chinese manufacturers follow trends and new technologies, so you can always offer customers relevant products at affordable prices.

But, as in the first case, investments in the business will be impressive, because you need to provide customers with a wide range of goods.

3. Clothes, shoes and accessories.

Fakes and replicas of well-known brands are in demand, but in this case, you should indicate this when reselling goods and choose quality copies. But you can go the other way - follow fashion trends and look for clothing and footwear options that match them.

Since many sellers resell this category of goods, both in stationary showrooms and on the Internet, order small quantities of the most popular items and test your business so that you can then proceed to larger purchases.

4. Goods for the home.

The Chinese market is distinguished by a variety of home goods that can be matched to any interior style and season. This includes various decor, bedding, textiles, hobby items, and garden accessories.

You can stop at one category of goods or cover most of the range.

Investing in a business will depend on what you choose to deal with. Relatively little capital will be needed to trade in small decor items: garlands, frames, wall stickers, artificial flowers.

5. Pet supplies.

Most of the pet products are made in China, but we sell them at a hefty markup, although some items may cost a few dollars to purchase.

What will be in constant demand are toys for pets, brushes, rugs, beds and pillows.

But goods with a maximum markup, such as costumes, unusual collars, houses, have a maximum markup, since such purchases are approached more deliberately.

Do not be lazy and look for something that is not offered in other stores in order to stand out from their background and thereby win over customers.

6. Office.


High-quality and stylish stationery has always been in demand. At any time of the year (you can not even talk about the eve of the school year) people buy notebooks, pens, pencils, sketchbooks.

But now diaries (of which there are a lot in China), multi-colored adhesive tapes, stickers, and stickers are especially popular.

You can also trade in items for artists - brushes, paints, easels, which are inferior in price to European copies.

7. Goods for sports and recreation.

Sports and outdoor activities are now in vogue. These two categories of popular goods from China stand side by side, so if you decide to open a store, you can combine them, thereby controlling the level of sales.

For example, in autumn and winter, many people buy sports equipment, and before summer, tents, tourist backpacks, and barbecues are extremely popular.

As a rule, the sizes of goods are small and medium, which significantly reduces the cost of delivery of goods, and on some sites where you can order small lots, it is completely free.

8. Lighting items.


Another important category of the most popular products from China is lighting items: chandeliers, night lamps, table lamps, decorative garlands, LED lamps.

As a rule, the purchase cost of small items is not large, and delivery will not be expensive either, so doing such a business is quite profitable. Again, do not forget that most of these products are made in China, so buying them from there is the most profitable option.

In addition, buyers always want to check the light bulbs and diodes in operation, so as not to purchase defective goods.

9. Crockery and kitchen utensils.

Most of the products in this category that we see on store shelves come from China. Here you can find everything - from silicone molds to expensive pots and dinner sets.

Various fashionable water bottles and devices that make our lives easier (cup teapots, food-grade silicone, decorative cutting knives) can be purchased directly from China.

And here such a moment is important that many people prefer to find all sorts of little things in the place, rather than ordering via the Internet and waiting for a small parcel for several weeks, which, moreover, can be lost along the way (and this is a fairly common occurrence).

What are the most popular products from China?

In this video you will learn about the TOP 5 cheapest and most popular things:

10. Furniture.


And finally, we left the most interesting ...

Probably, many will be surprised, but China is by far the leader in the production of furniture. Many eminent companies moved here, and this did not affect the quality of the furniture produced.

Selling furniture from the Middle Kingdom is quite profitable and interesting, despite the fact that the niche may seem busy. From there you can carry a variety of specimens, which we simply do not have.

But in this case, looking for suppliers via the Internet is quite risky, because the investments in the business are huge.

In the province of Guangdong, namely in the city of Foshan, there is the largest wholesale center where furniture tours are organized. At the exhibitions, you can personally see the samples and directly order the furniture you are interested in.

The time of its production and delivery will take about one and a half months, and the amount of prepayment is often 30% of the total order value.

In one article it is difficult to fully cover all the most popular products from China, because it's easier to list what is unprofitable to buy here.

Manufacturers from the Celestial Empire always follow the latest fashion trends, “peep” the secrets at branded factories, and implement cheaper options, which are in great demand in our country as a result.

You are required to find goods with acceptable quality at the best prices and sell them, thereby building your own profitable business.

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It is common knowledge that China has become a global trading superpower. His leadership is largely provided by cheap products coming from the Middle Kingdom to all corners of our planet. If you join with the most powerful Chinese commodity distribution network, you can make good money on this. It is recommended to start such activities only when a high-quality business plan for the sale of goods from China has been drawn up. Such a document will help not only to calculate all the steps for organizing a business, but also to get acquainted with the nuances, which are quite a lot in this field of activity.

General concept of the project

The considered business plan for the sale of goods from China with calculations involves the creation of a trade enterprise that will sell goods, according to the “bought in China - sold in Russia” scheme, without affecting the organization of its own production in this country. As you know, the production in it is exclusively mass-produced. The production of batches of a wide variety of goods is carried out for hundreds of thousands and millions of items. This partly explains their cheapness, and, consequently, the profitability of retail facilities selling Chinese products.

The idea of ​​organizing trade in Chinese goods is based on several obvious inferences.

The first of them is that around us in everyday life there is a huge amount of Chinese products. Perhaps only food from China has not yet dominated our refrigerators.

The second conclusion, convincingly confirmed by statistics, is that although many people can already order goods on Chinese marketplaces on their own, nevertheless, the number of those who prefer to buy the necessary goods directly in Russia and not wait a month for their delivery is not decreasing.

The third conviction is the recognition of the indisputable fact that China is the world's most masterful counterfeiter. Moreover, many well-known brands themselves go for it, selling Chinese manufacturers the rights to manufacture certain types of products. Considering that the quality of production in China is constantly growing, consumers receive quite decent goods of world brands at incomparably lower prices than they could buy them, for example, in Europe.

The business idea of ​​organizing trade in Chinese products is also attractive because it can be started almost alone at very little cost. After the promotion of investments in this business, of course, will increase, but the profit will also become greater.

Another nuance of organizing trade with China is that you should not immediately create a “department store” in which you will sell everything in a row, presenting various product groups. You should start with a certain type of product, it is best to determine this based on the demand for goods in your area. It can be clothes, shoes, goods for children, tools, spare parts for cars, electronics, etc.

An example of a business plan that is brought to your attention is designed for such a popular activity as the sale of spare parts for Chinese cars.

Market analysis

According to experts from the reputable media holding Expert, in the coming years, Russia will face a “new Chinese automobile invasion”. At the moment, the share of Chinese cars on our roads is relatively small, their number does not exceed 3.9%. But at the same time, one should not turn a blind eye to the fact that 2 years ago this figure did not exceed 1.8%. Taking advantage of the favorable geopolitical and economic situation, Chinese automakers have stepped up significantly and are beginning to attack the domestic car market in all directions at once, including the organization and expansion of their own production facilities in the Russian Federation. These aspirations are clearly demonstrated by the list of Chinese automakers present on our market. But that's not all, the list of players from China is constantly updated. For comparison, now the Russian car market is represented by: German marks - 6, Korean - 3, Chinese - 11 (!). Leading among them are 4 companies: Chery, Lifan, Geely and Great Wall.

The presence of Chinese auto giants is manifested not only in the fact that more and more of their factories are opening in our country, but also in the fact that the dealer and service infrastructure is gradually expanding. Many Chinese automakers are already immediately entering the market with a ready-made package of solutions for the supply of vehicles and their after-sales service.

Of course, Russians in Chinese cars are attracted primarily by the price, although with an increase in the quality of production, it is gradually increasing. Demand is held back by the lack of special prestige of models and experience in their long-term operation. In addition, to this day, Chinese models are characterized by very low liquidity in the secondary car market. Considering that the production costs of Chinese cars are low, no problems stop Chinese automakers from striving to expand their presence in the domestic market. Evidence of this is the trend towards solving one of the oldest problems - providing Chinese car owners with spare parts. Until recently, this issue was one of the most "hot" in the attitude of Russians to the Chinese auto industry as a whole. But it is already obvious that many companies are concerned not only with the quality of their cars, but also with the creation of a service network in Russia and the supply of spare parts.

That is why the organization of trade in spare parts from China is a very attractive option in this particular situation in terms of the choice of marketable products.

Description of the object

The trading facility for the sale of spare parts for Chinese cars and other related products is designed to solve the following socio-economic problems:

  • Meeting consumer demand for spare parts for Chinese cars.
  • Profit by creating a highly profitable enterprise.
  • Creation of new jobs.
  • Replenishment of the local budget by deducting taxes from the profits of the enterprise.

The main stages of the project implementation:

Stage/month, decade 1 2
Dec 1 Dec 2 Dec 3 Dec 1 Dec 2 Dec 3
Independent activity of the founder, formation of a base of suppliers of spare parts + +
Registration of an enterprise, registration of permits + +
Buying a car +
Signing a contract for the lease of retail space + + +
Acquisition of trade and technological equipment + + + + +
Coordination with the State Fire Supervision and SES + +
Installation of trade and technological equipment + + + + +
Recruitment + + + + +
Conclusion of contracts with suppliers of spare parts + + + + +
Launch of a trading enterprise +

The location for the Chinese spare parts store is selected in the business part of the city. It is advisable that it be located near large car markets, service stations and dealerships. Considering the prospect of expanding the range of Chinese goods, the store should be located in places with the highest traffic of people during the working hours of the trade object.

This business plan assumes the use of a leased premises with an area of ​​​​at least 200 square meters. meters. This will allow to place in it all the necessary storage facilities, a trading floor, rooms for staff.

To equip the store, standard trade and technological equipment is purchased, the cost of which is indicated in the summary table.

Organizational and legal form

The best option for creating a store selling spare parts for Chinese cars is to register the founder as an individual entrepreneur. At the initial stage of implementing a business idea, this will greatly simplify the registration of a retail facility, will not require significant bureaucratic red tape, and will make it possible to apply a preferential tax regime: UTII. According to it, the declaration is submitted to the tax authorities once a quarter, UST and 3-personal income tax are paid, which does not require the creation of its own accounting department and allows outsourcing accounting.

Recruitment

To ensure the normal functioning of the facility and the fulfillment of the profitability indicators laid down in the business plan, it is necessary to have a staff of the following composition:

Job title Number of staff units Salary (thousand rubles per month) General personnel expenses (thousand rubles in m-c)
Store manager (at the initial stage of the project, the duties are performed by the founder) 1 25 25
Merchandiser 1 14 14
Art. salesman 2 22 44
Store sellers 2 17 34
Total 117

For employees of the enterprise, the following working hours are established:

  • Merchandiser - 5-day work week from 10:00 to 19:00.
  • Sellers - in shifts of 12 hours (2 people in a shift work two days after two).

The store is open from 09:00 to 21:00.

In order to increase the motivation of employees, it is planned to introduce a bonus system based on the payment of bonuses in the amount of 10% of the excess revenue.

Product range

As mentioned above, an important success factor in this business is a clear definition of the range of products that the store will sell. To do this, even at the stage of developing a business plan, the founder needs to study the needs of the local market for auto parts for Chinese cars. In our paper, we used the statistics of the average values ​​of the distribution of models of Chinese automakers among Russian motorists.

This is also done for:

  • Collection of information on the availability of dealerships and the level of car sales for specific brands and models.
  • Collection of data on sales from car dealerships.
  • Analysis of statistics of private announcements on sales of Chinese-made cars.
  • Analysis of advertisements in the media and the Internet about the need for spare parts.
  • A study of the statistics of the most frequent breakdowns by models from Chinese automakers.

Our business plan for the sale of goods from China with calculations proceeds from the fact that the range of spare parts sold should be focused on owners of such car brands as:

  • Great Wall.
  • Chery.
  • Geely.
  • LIFAN.

The most important condition for the smooth operation of the store is the choice of reliable suppliers of spare parts. It is assumed that these will be wholesale companies that have proven themselves in the Russian market:

  • ADK (GlavAvtoSnab company).
  • KITPARTS group of companies.
  • Vin-motors company.

These suppliers have a wide range of spare parts for various models of Chinese cars, deliver them quickly at reasonable prices. You can place an order with them online.

Marketing and Advertising

In order to promote the marketable products of the store and increase sales, it is planned to carry out ongoing activities aimed at improving the reputation of the enterprise and attracting new customers.

For this, the following methods will be used:

  • Publication of flyers and banners.
  • Advertising on elements of urban infrastructure and vehicles.
  • Announcements on local radio and television.
  • Distribution of information about the store in car dealerships and service stations.
  • Website development and work through social networks.

The store is equipped with a bright signboard with lighting elements.

Financial plan

Estimated capital costs for opening a store:

Capital cost items Amount of expenses (in rubles)
Purchase of trade and technological equipment (showcases, racks, cash registers, etc.) 350 000
Purchase of spare parts and formation of a commodity stock 3 000 000
Payment for renovation costs 300 000
Total 3 650 000

Thus, over 84% of capital expenditures are spent on purchasing spare parts for Chinese cars. Procurement is financed by obtaining a commercial loan in the amount of 3 million rubles for 24 billing periods at 17.5% per annum. Payment of interest and repayment of borrowed funds begin from the 1st month of the project implementation.

The calculation of the cost of production and the projected amount of revenue is made on the basis of the average statistical value of the trade margin for these retail facilities of 40-50%. In some cases, the size of the trade allowance may increase up to 70%.

The calculation is based on the terms of the lease of a 250 sq. meters.

The total project costs for 1 month of the store operation will be (in rubles):

An analysis of the costs and projected revenue of the enterprise allows you to calculate its profit and profitability:

Thus, if the amount of capital investments in the project is 3,650,000 million rubles, the trade enterprise will pay back the investments in 28.5 months. At the same time, the store will receive a monthly profit of 128,000 rubles.

Conclusion

Establishing a trading facility for goods from China will be a profitable business for a number of reasons at this time and for the foreseeable future. It is associated with medium-level risks and is easily diversified. With a competent organization of interaction with suppliers, the enterprise has good prospects for expanding the range, increasing the volume of goods sold, creating its own retail network at the regional level.

For Chinese entrepreneurs, 2017 was a year of lower prices for imported raw materials, less economic pressure from the United States and, as a result, an increase in foreign trade. Only exports to Russia increased by 22%, and in general the growth was almost 26% compared to the previous year. Experts say that 2018 will be just as favorable for China, and therefore Russian entrepreneurs can expect new interesting products, convenient logistics schemes, good discounts and higher quality standards for Chinese products.

Pros and cons of buying from China

The main part of export transactions between Chinese and Russian businesses is the supply of equipment (about 60%) and small-scale wholesale trade in clothing and footwear, plastic products, furniture, leather goods, jewelry and toys (about 30%). Of course, similar products can be found in Russia, but often their cost is so high that the reseller does not have the opportunity to make that extra charge that will cover all pre-sale costs, and also make it possible to earn.

The average small-scale wholesale margin for the Russian manufactured goods group is about 30%, for the Chinese one - 200%.

It is obvious that any businessman who knows how to count money will invest in a scheme with Chinese supplies. But the Chinese export offer is attractive not only by the possibility of colossal markups.

Important advantages of implementing business ideas from China are:

  • a huge selection of relevant and innovative goods (such a number of new products as in China is not produced in any country in the world);
  • the ability to bargain with Chinese sellers to a very significant reduction in the initial cost;
  • convenient, fast and cheap logistics (dozens of consolidation warehouses operate in Russia today, and their number will only increase).

The weakest point of Russian-Chinese commercial schemes is the difficulty of translation. It is not uncommon for the parties to seem to have agreed on the same terms of the deal, but in fact the Chinese partner begins to fulfill its obligations with a significant deviation from the agreements. And only when the circumstances are clarified, it turns out that the Chinese kept silent about something or joked about something, while the Russians did not specify in a timely manner.

In order to avoid these problems at the first stages of organizing trade with Chinese suppliers, it is recommended to hire a reliable consulting agent for the first three to five transactions. He will teach you how to properly negotiate with the Chinese side and correctly fix the agreements on paper. The cost of the services of such an agent is about 10% of the transaction.

Business with China and laws

Any commercial activity between Russian and Chinese entrepreneurs must be regulated by an appropriate agreement drawn up in writing. Of course, if you order 100 watches on Aliexpress, pay for the goods through the payment system of the Internet resource and wait for the watch to arrive at your warehouse, you do not need to conclude any additional written contracts.

But if you contact a supplier or manufacturer directly, transfer money through a bank yourself and arrange delivery, then you cannot do without a written bilateral document sealed by both parties.

Do I need to pay customs duties for the import of goods purchased in Chinese online stores

Customs duty must be paid on deliveries worth from 1 thousand euros and more or weighing 31 kg or more. The billing period is a calendar month. These norms are established only for postal items to the address of individuals.

Accordingly, if an individual receives monthly parcels from China in the amount of up to 1,000 euros and up to 31 kg in his own name, he is exempted from paying import duties and taxes.

If the cargo is transported across the border by a legal entity or an individual entrepreneur, completely different customs rules apply to such an operation.

Legal entities (including small businesses and individual entrepreneurs), when importing goods into the customs territory of the Russian Federation, are required to pay duties, VAT, excise duties, as well as pay for customs clearance services.

The total cost of legalizing a consignment of goods from China is 45.15% of the declared contract price of the products.

After the product is legalized, it can be sold on the territory of Russia, with the payment of taxes according to the taxation system under which the entrepreneur works.

If you are just starting to work with China, you should not immediately get involved in commercial deliveries. Work for a few months as a private person, evaluate the prospects of the direction in which you work, and only then enter into commercial contracts. Moreover, it is not recommended for newcomers to the Chinese market to immediately invest more than 500 euros in business.

Ways to bypass the fee

As practical experience shows, attempts to save on customs payments can be very expensive and put an end to an entire entrepreneurial career. Therefore, if you decide to trade an actual product and make a markup of 150 - 200% of the cost, do not save 45% on paying all necessary duties. You run the risk of being left without goods, without money and with a damaged business reputation.

But if you have an adventurous spirit, you like to fool the system, and you do not want to share your earnings with anyone, then you can try to get around the payment of fees in the following ways:

  • agree with the supplier to underestimate the contract value of the goods in invoices (there is a risk of not receiving the goods, while claims for the return of the advance can only be made within the invoice, which you deliberately underestimated);
  • involve several partners in the business, in whose name to receive parcels, without exceeding the monetary and weight limit (1 thousand euros / 31 kg).

If you do not want to deal with duties, customs clearance and shipping at all, then the best option is to hire an intermediary who will look for you a good product in China and take care of its delivery. Intermediaries publish a full list of services and their cost on their websites. On average, cooperation costs 10% of the cost of the party.

How to start trading with Chinese suppliers

The main thing you need to get started is a great desire! A person who wants to do something is looking for all possible ways to realize his intention. He tries, he fails, he tries again and achieves his goals.

Who can do business with China

If we analyze the success stories of Russian entrepreneurs who have built a legal and profitable business with China, then most of them initially had a merchant instinct and an economic education.

Yes, they had already traded goods of Russian, European, American production and knew how to build relationships with suppliers. They simply entered another market with their skills, with a cheaper product and the possibility of a higher markup.

Therefore, if you are currently involved in the field of trade, working with Chinese suppliers will not be a novelty for you.

Those who understand the latest in the electronics market, spare parts, accessories for cars, as well as gadgets of various types and modifications, can earn good money.

There are also chances of success for those entrepreneurs who can anticipate fashion trends for future seasons.

At the stages of launching new products on the market and during their promotion, manufacturers offer buyers the most comfortable conditions for cooperation (low prices, free delivery, free trial samples, etc.).

Experts note the cyclical nature of the Chinese goods market. The cycle is approximately 3 years. There is a high probability that some commodity items that were actively sold three years ago will be popular this year (with the exception of gadgets).

Business with China in 10 steps

If you do not know how to start trading Chinese goods, you can use the ten easy steps. Here is a simple step by step plan:

  1. Find a capital of 1 thousand euros (better than your own, it is difficult to rise on borrowed money).
  2. Choose the five highest rated products (ratings can be tracked using the functionality of the Aliexpress website).
  3. Find the most loyal to wholesale buyers suppliers.
  4. Depending on the conditions offered by suppliers, choose the most profitable business model for the operation.
  5. Order trial copies of commodity items.
  6. Determine the target audience who will be interested in this particular product.
  7. Build an after-sales communication strategy with your target audience.
  8. Calculate your markup percentage.
  9. Form the first order to the supplier (the price of the first purchase should not exceed 50% of the initial start-up capital, or better - 30%).
  10. While the order is coming, start collecting applications for implementation according to the chosen scheme.

These steps need to be worked out on paper first, adding details as they go. This scheme should always be in front of your eyes, and then you can restore the logic of your actions at any time if you feel that some processes have begun to get out of control. To correct the situation, it will be enough to return to the point at which the mistake was made and work it out again.

Business visit to China

A business visit to China for one person costs about 1.5 thousand US dollars for 3 days (including visa and air travel in both directions). This amount does not include the services of an interpreter and a business consultant, without which it is difficult for a Russian entrepreneur to do at first. If you are bringing specialists from Russia with you, multiply the cost of the trip for one person by three. A Chinese translator and consultant will cost several times cheaper, but you need to negotiate and sign a contract with them while still in Russia.

If you plan to come to China and look for assistants there, then most likely you will just waste your time and will not be able to solve the business tasks that were planned.

Obviously, a business trip to China is an expensive undertaking, especially for a novice entrepreneur, so it is recommended to organize such a visit only after a few months of work and only with the money earned.

Experts advise saving up to 20% of earnings from each operation to a business development fund and direct this money to travel, organizing negotiations with Chinese manufacturers and expanding your own business.

Where to go in China:

  • to exhibitions (Shanghai International Spring Exhibition, Beijing Exhibition, Shenzhen Exhibition, etc.);
  • to fairs (Canton Fair, etc.);
  • to manufacturers interested in direct cooperation;
  • for themed sales.

It is quite difficult to track these events on your own, therefore, again, at first you will have to use the services of consultants.

It is believed that the most valuable advice that the pros can give to beginners is not to be afraid to start! But this advice does not work well if you don’t really know where to start. Therefore, we have put together a few business recommendations on what you need to do to feel confident in the market from the very first steps:

  • order a marketing research on the group of goods that you want to trade (the view of a third-party specialist will expand the scope of your ideas about the business that you plan to do);
  • take a motivational training specifically on Chinese business topics;
  • find a like-minded person on online platforms (forums, social networks, offline);
  • approach each of your transactions as if it were the work of your whole life (carefully study suppliers, demand from them all the necessary documents for the goods, stipulate delivery dates in detail, study the calendar of Chinese holidays, etc.);
  • always be prepared for the fact that your partners may turn out to be dishonest (do not fall into total distrust and paranoia, but it is always necessary to stipulate the conditions for exiting a failed transaction in advance);
  • form a reserve fund (at least 10% of profitable operations);
  • from the first purchase, keep your own advanced statistics (the more accounting positions you track and analyze, the more deliberate your every market entry will be).

Classic Beginner Mistakes

Here are three main mistakes that prevent newcomers from starting a business with China on their own:

  1. Lack of a business plan. This is not only about financial performance, but also about the fact that any business undertaking should have a goal. The best goal for a startup is to increase the turnover, register your own company and expand the scope of your business.
  2. Lack of specific deadlines (if you are looking for start-up capital, then a specific deadline must be set - no more than six months, but preferably three months).
  3. Unwillingness to learn new things. The business technology market every six months gives out modernized formulas for successful sales, if you do not study and use this information, you will not be able to compete adequately in your niche.

Unfortunately, universities, colleges and academies do not teach the intricacies of organizing business supplies from China. Yes, in academic institutions you can get basic knowledge of economics, logistics, financing, etc., but you need to gain practical experience on your own.

Or you can pay successful practitioners to share their work. Today, several well-known specialists work in the field of training in trade with China:

  • Dmitry Kovpak;
  • Evgeny Guryev and Vasily Noginov;
  • Alexander Martynov.

All trainers conduct online training, publish books, and also engage in individual counseling.

The average cost of a book is about 500 rubles, an online course is about 10,000 rubles, and individual counseling is about $200 per month.

Before you buy a subscription to a course or arrange for consultations, read the book written by the trainer. The material of the book will give you the opportunity to understand how well the author of the course is oriented in his business, whether he explains in detail to his clients the nuances of debugging a business and whether he is ready to share really successful schemes.

Define your resources

Correctly determining your starting positions is perhaps the first important step towards building a business strategy. If you overestimate your capabilities, you will quickly find yourself in the minuses, if you underestimate, it is highly likely that you will never reach a leadership position.

Is it possible to start a business with China without investment

Of course, it is possible to organize a business without investments at all, but with such a start, it will take you a very long time to increase the turnover.

Yes, you can order two watches on Aliexpress for 300 rubles, wait for delivery for a month, and then resell them for 1000 rubles. With such a scale, your earnings per month will be 1.4 thousand rubles. In order to earn 30 thousand rubles on the same watch, it is necessary to ensure a turnover twenty times more.

If you want to organize a resale business without investments, you should understand that although you really don’t have to invest money in the purchase (since the entire purchase is made with customers’ money), you will still be promoting your site and collecting orders for your own money.

Even if, for example, you are an Internet marketing guru and you yourself can organize a powerful promotion of your project on the network, then in any case you will invest your efforts and time in this business - the resource that could be profitably sold to customers.

Yes, perhaps a few years ago, some active businessmen managed to make money “out of thin air”, but today the market for Chinese goods is very saturated, and in order to make money on it, you will have to give all your best.

How to define your niche in business

If you have a small starting capital, up to 1 thousand US dollars, and absolutely no experience as a reseller, then it is safest to trade goods with a purchase price in the range of 300 to 500 rubles. The advantage of doing this:

  • opportunity to receive bulk discounts;
  • in the middle price range, the risk of getting a product of very low quality is not so great;
  • large market.

Stay in this segment until you can invest up to 5 thousand dollars in purchases. With such investments, you can switch to higher quality goods and sell them not only through social networks and one-pagers, but also through shops and outlets in your city.

As for the choice of assortment, then trade in the product that you understand, that you feel and that you can evaluate as a specialist. You should know and be able to tell a lot of useful and interesting information about what you are trading. If you already have such a product in mind, start with it.

Efficient business models for trading Chinese goods

The main tasks of an entrepreneur who wants to do business on goods from China:

  • minimize the risk of purchasing unclaimed commodity items on the market;
  • cheap to buy a quality product;
  • cheaply and quickly deliver it to the end customer.

The ideal schema looks like this:

  • a reseller finds cheap goods in China;
  • attracts potential customers;
  • sets its own high margin;
  • collects orders;
  • makes a purchase from a Chinese manufacturer;
  • the manufacturer directly sends their purchases to customers;
  • Goods delivered to customers are of the right quality and on time.

The downside of this scheme is that it is very difficult to implement. However, you can get close to it. Moreover, there are a number of business models in the market today that bring the trade of Chinese goods as close as possible to an ideal intermediary scheme.

This model is for entrepreneurs who want to start a business with China from scratch. Within the framework of this project, the maximum that you can do is to receive wholesale discounts from suppliers for single purchases. Chinese manufacturers give wholesale discounts from 20% to 50%.

To implement this model, you need to find partners who also want to save on volume discounts. It is best to look for co-customers for a joint purchase on local forums or in regional social network groups.

You can arrange a face-to-face meeting with partners from your city, make sure they are trustworthy, and thereby minimize the risk of fraud.

There is no need to worry that, by organizing a joint supply to one city, the partners thereby create competitors for themselves with their own hands.

If the product is really worthwhile, in any case, you can sell it quickly and at a good price.

It is almost impossible to organize retail dropshipping from China, especially at the initial stage of business development with minimal investment. And that's why.

The dropshipping scheme assumes that the manufacturer himself organizes delivery to customers, and the dropshipper acts only as an intermediary (looking for customers for the manufacturer and giving him delivery addresses).

The functionality of Chinese purchasing sites (Aliexpress, Alibaba, Taobao, etc.) does not allow any other delivery, except to the address of the buyer.

But if you still consider the idea of ​​dropshipping to be the most attractive for you, you can purchase a ready-made online store operating on a franchise of Chinese marketplaces.

Such franchises are traded today by the same Aliexpress, Taobao, Alibaba. The essence of the franchise is that a Russian entrepreneur buys a ready-made showcase site that hosts goods from Chinese manufacturers, promotes this site, promotes its advertising and forms orders to China through his showcase.

The cost of such a site is from 1 thousand dollars.

Wholesale

Wholesale of Chinese goods is a less risky business than buying a showcase site. The wholesaler's task is to find the most profitable product and then sell wholesale lots to smaller retail outlets.

This scheme can be implemented with business experience, official registration as a business entity and a purchase capital of at least 300 thousand rubles. With such a purchase, you can get good wholesale discounts.

The advantage of this scheme is that you will not have to spend time on retail sales. Having invested in a large wholesale and sold all the goods in one go, the entrepreneur gets the opportunity to accelerate the turnover of goods. By investing 300 thousand rubles and scrolling them three times in two months, you can earn a million rubles.

The complexity of this scheme is the search for reliable small wholesale customers. Usually, at first they agree to a deal, but when you need to make money for the goods, they begin to doubt and refuse to cooperate.

To prevent this scenario, immediately conclude sales contracts with your customers and take an advance from them. Then even in case of refusal you will be able to minimize your risk.

Search for business partners

You can look for partners in China when your business is officially registered, focused on foreign economic activity and has a turnover of at least one million rubles a month. This result can be achieved in two months of active work, provided that you started the business from scratch.

Partners can perform the following tasks:

  • help the Chinese manufacturer comply with the terms of delivery (partner-consultant);
  • set up the production of products to order (you agree with the Chinese manufacturer that he manufactures the goods especially for you);
  • produce goods for you (according to your specifications and under your trademark).

Finding a conscientious assistant in China is not at all easy. But if you have found it, then consider that you have taken the lead in the competition.

Assistant Partner

Most often they work independently or on behalf of a large consulting company. Contacts of two or three consultants in China can be obtained from companies that organize business trips to China. But in any case, you need to look for these contacts at the stage when you no longer want to be limited to purchases in online stores and you have a desire to make a business proposal to Chinese manufacturers.

What can a Russian merchant offer to a Chinese one:

  • an interesting idea in a cheap execution;
  • a good percentage of the sale of a batch of finished products;
  • redemption of draft blanks (with their subsequent refinement already in Russia).

The difficulty is that at the stage of developing an idea, you not only do not know the Chinese language, but also do not have up-to-date information about:

  • what is the unit cost of the product produced in the Chinese shop;
  • how much raw materials and resources cost;
  • how really new and relevant your idea is.

The answers to these and a number of other important questions will be given to you by a business consultant in China. He will also compile a list of the most reliable manufacturers with a good reputation and organize the most convenient way to deliver goods to Russia.

To make sure that your assistant really fulfills his obligations in good faith, at the stage of pre-contractual negotiations, ask him for the contacts of his clients, who can give recommendations.

Supplier search

If you plan to switch to wholesale purchases in China as soon as possible, you need to look for a reliable supplier from the first days of work.

Even making small purchases on Aliexpress, enter into business negotiations with sellers for further cooperation. Yes, it is likely that 80% of your negotiations will fail, but even having three reliable suppliers will allow you to establish a profitable business.

Look for large manufacturers with about 1,000 employees. Cooperation with such companies is the least risky and more promising in terms of developing your own business reputation.

The disadvantage of cooperation with a large company is that the purchase price of the goods is higher than in small workshops that use cheap labor and outdated equipment.

To check whether your Chinese partner (intermediary, manufacturer) deserves trust, test it according to the following checklist:

  1. Own website (in Chinese and English).
  2. Date of creation of the site and information about its owners. This information can be verified using special identifying services (one of these services is http://whois.domaintools.com).
  3. Unhindered provision of company registration documents.
  4. Link in correspondence to business contacts.
  5. The fact that the counterparty does not hide the address of the production facilities (and you can check it on the map).
  6. The payment term is the counterparty's bank account.
  7. The absence of the company in the black lists of scammers.
  8. Willingness to provide product samples.
  9. The willingness of the counterparty to provide you with an invitation to apply for a business visa (even if you do not plan to travel to China yet, ask about the possibility of assistance from that party in obtaining your entry documents).
  10. Information about the supplier on the Internet. Use Google search, check all the data that you know (company name, legal and email address, contact names, etc.).

And, it goes without saying, before buying, you need to carefully study the reviews of real buyers about goods and about the manufacturer on electronic trading platforms.

Where and how to buy goods in China wholesale and retail

Alibaba, 1688 and Taobao sites are designed for wholesale deliveries from China, and Aliexpress for retail deliveries.

Taobao and 1688 only provide information in Chinese. Aliexpress is now available in many languages ​​of the world, including Russian.

Despite the fact that many experts in purchasing on Chinese online platforms claim that today it is almost impossible to find a high-margin product for resale online, these conclusions are not entirely true.

Yes, today it is much more difficult to open a super-profitable business than it was five or seven years ago (even on the American Amazon, some groups of goods are sold at the same prices as in China). But, for comparison, if the average retail margin for goods of Russian manufacturers is 50%, then the minimum markup for goods purchased on Chinese wholesale sites is 100%.

And then, the prospects for working with the Chinese are much more attractive than with a Russian manufacturer, because with an increase in turnover and long-term cooperation, Chinese companies are ready to double or even triple discounts on their goods, and a domestic manufacturer is unlikely to agree to such concessions.

A little about the psychology of Chinese businessmen

As already mentioned, we do not understand the mentality of Asian peoples, their laws and business customs, so the most reliable way to start a business in China is to cooperate with a business consultant. But if it is not possible to pay for the services of such a specialist (approximately 300 US dollars per month), then you must learn to navigate the specifics of building relationships with Chinese partners on your own. And here are some rules:

  1. Learn English and at least start learning Chinese.
  2. Be always friendly, calm, but never take a word.
  3. From the very beginning of building joint plans, demonstrate your professionalism and seriousness of business intentions (study the documents in detail, make your suggestions and adjustments, be attentive to the little things).
  4. Be open to partners (provide all your registration documents), but do not devote to your future business plans (in case of questions, it is better to prepare some clear and simple wording without details).
  5. Ask the Chinese for advice, but follow these tips with extreme caution, as the Chinese are very fond of "poking fun" at the Europeans (this step will allow you to better understand whether you are dealing with a prankster or a really conscientious partner).
  6. Fix all agreements on paper, and first consult with a lawyer about how a legitimate contract should look like under Chinese law.

We start our successful business

The most responsible moment for a businessman is to find a product , which suits both the price, the quality, and the terms of delivery. If you have found one, then consider that very soon your small business will turn into a large profitable project.

What goods you can earn on - TOP-10 goods from China

First of all, look for something new and not yet promoted in Runet among the following product groups:

  • pet supplies;
  • goods for children (literally all positions, from diapers to bicycles);
  • inexpensive haberdashery;
  • auto accessories.

Benefits of trading in these product groups:

  • they are in demand all year round;
  • cyclical demand (even if immediately after the purchase you did not sell the entire batch, it is highly likely that in a couple of months the demand for this product will become active again);
  • long shelf life;
  • the possibility of selling through offline points with a higher margin.

By purchasing a batch of such goods for 30 thousand rubles, you can earn at least 50 thousand rubles.

30 cent goods from China for resale

Goods with a purchase price of up to 20 rubles apiece sell very well in markets, stalls and supermarkets. Such purchases are best made by entrepreneurs who already have their own retail outlets and want to diversify their assortment.

The most popular product in this category:

  • car chargers,
  • liquid lipstick,
  • disposable tattoo,
  • cases for keys and credit cards made of eco-leather,
  • hairpins and jewelry,
  • key rings and cases for headphones,
  • magnets and silicone bracelets.

The average cost of goods purchased at 20 rubles per item in the market is at least 100 rubles. The wholesale selling price is about 60 rubles per piece.

So it turns out that by purchasing a batch of 200 thousand rubles (10 thousand pieces), the entrepreneur will immediately earn 400 thousand rubles. And this is a real business that is spinning today in every city and small town.

New ideas

Promoting new ideas of Chinese light industry in Russia is a profitable business, but very risky. They can be dealt with only after gaining experience in the Russian and Chinese markets.

But if you still want to promote such a new idea, then it’s better to do it not through online stores, where buyers come for goods they already know, but through landing pages and one-pagers. The format of such sites allows you to comprehensively advertise a new product, acquaint visitors with feedback from product owners and give maximum other useful information about the product.

Edible in small containers

One of the novelties of the Chinese market is small snack sets in colorful and convenient small containers. Such a set may consist of dried fruits, a tea or coffee bag, snacks, etc.

It is best to sell sets in bulk for gas station chains, supermarkets, pharmacies, drogerie stores.

The cost of such containers is from 100 to 500 rubles per purchase. You can sell them at double markup.

For a fur coat - to China!

You can make a business on fur coats only if you understand natural furs and can appreciate the quality of tailoring, and also if you have the opportunity to personally go to the Middle Kingdom, select the product yourself and arrange its delivery with a reliable carrier. In this case, you will be able to sell each fur coat for three times the purchase price (on average, fur coats that are sold in China for 1,000 US dollars cost 3,000 US dollars in Russia).

Almost all types of fur and the most popular models are represented on the Chinese market.

Product packaging

Another profitable idea, the essence of which is the purchase of bulk batches of semi-finished products in China and their subsequent packaging in Russia. In this format, you can trade Chinese tea, seeds, nuts, etc.

Packing material can also be purchased from Chinese manufacturers.

On average, earnings on such operations are up to 200% of the cost of the initial purchase.

Test purchase and markup determination

This is an obligatory stage for which you do not need to spare either time or effort. Order 10 units of a product and offer it to retailers for evaluation. If the product is relevant and in demand, retail itself will offer a good small wholesale price.

Yes, with such a scheme, there is a danger that while the main product is on sale, the retail buyer with whom you discussed sales options will find another seller or lose interest in your product. But this is your task as an entrepreneur: to stipulate all the terms of delivery so that your partners do not refuse their obligations.