Many large companies, shopping and business centers are increasingly turning to professionals to perform such an important task as ensuring cleanliness in their premises. To clean large areas, it is necessary to employ a whole staff of cleaners, purchase household chemicals and special equipment. In addition, business personnel, as a rule, are subject to high turnover, and working with such employees can become a real headache for the organization's personnel services. Transferring all these functions to outsourcing allows the company to receive a full range of cleaning services without being distracted by ensuring uninterrupted cleaning of the premises. If cleaning interests you as your own business, read the instructions on how to open a cleaning company.

Competition in the cleaning market is quite high, so entering this business relying only on a flow of one-time orders is a very reckless decision. It’s good if you have a large object in mind with which you can agree on cooperation.

Without a solid foundation in the form of regular large clients, working on small orders does not make much sense. Such an enterprise is unlikely to stay afloat for long. Small offices still prefer to use the services of their own retired cleaners, and individuals are not yet accustomed to inviting cleaning specialists to their apartments. Although putting things in order after moves and renovations, washing windows and other labor-intensive cleaning jobs are gradually becoming more and more in demand among the population. Specialization in such services can take place when the level of competition is low in regional cities.

Where to begin?

If you have already identified potential clients, you can start organizing your business. No licenses are required to clean premises. However, the quality of work performed by a cleaning company must comply with GOST. The main regulatory document for your personnel will be state standard R 51870-2002: “Household services. Cleaning services for buildings and structures."

To officially register your business, select an organizational form and tax regime. To work with large customers, it is preferable to open an LLC using the simplified tax system or the general taxation system.

After registering the organization and registering it with the tax office and extra-budgetary funds, you can take care of the office, personnel and equipment. The number of employees and choice of equipment will largely depend on the requirements of your main customers.

As for the office, it is nominal in a start-up cleaning company and is a small room (about 20 sq. m.) with rooms for storing equipment and chemicals. It is not worth equipping a representative office with offices and good repairs at first; you can save money on this. Meetings with clients can be held on their premises. If things go well, the office can be expanded, offices can be allocated to managers, and a meeting room can be created.

Recruitment

An employee of a cleaning company is not the usual grandmother waving a mop, but a professional cleaner capable of quickly and efficiently performing a fairly large amount of physical work. Modern cleaning is a high-tech process, and it is carried out using special chemicals and equipment. Cleaners must have the appropriate knowledge, so training must be organized for them before starting work. Employees need to be trained to operate cleaning machines and select chemicals depending on the type of contamination and the characteristics of the surface being cleaned.

The number of cleaners hired directly depends on the volume of work. One cleaner should have from 500 to 900 sq.m of cleaned area in large offices or retail areas. Personnel must be provided with special clothing with the symbols of your company.

When starting a cleaning business, you must understand that high staff turnover in this area is inevitable. It is not easy to recruit workers for low-skilled labor. It is better if a separate person does this from the very beginning. Find a smart HR manager who will take on the most difficult part of the job. If you plan to staff your staff of cleaners using migrants, do not forget to settle all formalities with the Federal Migration Service: fines and problems with government agencies are of no use to you.

Cleaners can work either on a salary basis or on a piece-rate wage system. When hiring, everyone must sign a liability agreement, since cleaners have access to premises with goods and other valuables of the customer.

Particular attention must be paid to personnel safety training, since cleaning is an activity with a high risk of injury.

When the business gets back on its feet, hire an account manager who will look for additional orders and develop your company. Then it will be possible to transfer the incoming accountant to the staff.

Purchase of equipment

Cleaning as a business requires a responsible approach to purchasing equipment. The quality of cleaning and the speed of work of your employees largely depend on its choice.

You need to purchase professional cleaning equipment:

• dry vacuum cleaner;
• disc machine for cleaning carpets;
• scrubber dryer;
• washing machine for washing uniforms and cloth napkins;
• cleaning carts with bucket, garbage bag holder and wringer;
• mops, buckets, napkins and rags, other equipment;
• detergents for floors, carpets and textiles, glass, plumbing; stain removers; protective coatings.

If you service one or two large facilities, the equipment can be stored on their territory, otherwise you need to think about transporting equipment and inventory to customers.

How much does it cost to open a cleaning company?

The costs of opening a cleaning company, depending on the volume of work and services provided, range from 500 thousand rubles. up to 1.7 million rubles, including:

• State registration and office rental - 30 - 40 thousand rubles.
• Purchase of cleaning equipment, inventory, detergents – 500 – 1000 thousand rubles.
• Additionally, if necessary: ​​office equipment (100 – 150 thousand rubles), purchase of transport (300 – 500 thousand rubles)

Monthly costs (from 260 thousand rubles):

• for staff salaries, taking into account social contributions - 200-250 thousand rubles;
• for rent and utility bills - 20-30 thousand rubles;
• for the purchase of consumables and chemicals - from 5 thousand rubles;
• advertising and other expenses – from 30 thousand rubles.

If you manage to get an 8 thousand square meter facility for maintenance (the area of ​​an average hypermarket), your investment in the business will be returned in about 6 months. These calculations were made based on the average cost of cleaning - 40 rubles per 1 sq. m. m. To work on such an area you will need 9-10 cleaners. Under other conditions, the payback period for a cleaning company can range from 6 months to 2 years.

When drawing up a business plan for a cleaning company, keep in mind that the wider range of services you provide, the faster your investment will pay off. This is due to the fact that long-term cooperation with a large customer, as the basis of business, provides your company with daily employment, but it is also the cheapest. One-time services bring more income due to their high cost, but they are irregular in nature. The same applies to highly specialized work: carpet cleaning, window washing, seasonal cleaning. Therefore, over time, it is advisable for your company to cover all these services.

In Europe, cleaning is well developed, has existed for several decades, is considered highly profitable, and its niche is almost filled. In Russia, the first cleaning companies appeared only in the mid-90s of the 20th century, and this area began to develop seriously only in the first decade of the 21st century.

Target audience of clinical services

Now the situation on the Russian market is such that in large cities, crowded with all kinds of enterprises and business centers, competition in the field of cleaning services can be quite high, but in small settlements there may not be any competition at all. What is the reason?

And the reason is that entrepreneurs doing serious business(more often in large cities), they are well aware of the need for high-tech cleaning, the quality of which will largely determine the image of the company. They understand that the services of grandmothers, armed with iron buckets and calico rags, cannot provide the level of cleanliness and order that is so important for reputable organizations, and they do not skimp on paying for the services of cleaning companies. In the provinces there may not be such business structures, and small offices do not attach such importance to their image.

Clients among individuals harder to find. This is due to the specifics of the mentality: Russians are not used to having servants. Even if funds allow, most of our compatriots find it psychologically difficult to come to terms with the presence of a stranger in the house, putting things in order in their personal space. Most often, the clients of cleaning companies are people of high income, in whose circles it is customary to keep service personnel, single, busy men, and also those who want to help their elderly parents.

Accordingly, all entrepreneurs who decide to open a cleaning company should, first of all, focus on the appropriate clientele. Mid-level organizations, large structures, as well as high-income populations- this is the target audience among which you should look for customers. If there is such a thing, then it would be advisable to open a cleaning business. It is quite cost-effective, low-cost and promising in our country. What will be needed for this, and what difficulties may await newcomers in this matter - we will consider further.

Registration of a cleaning company, paperwork

1 Initially follows decide on the legal form. What to choose - LLC or individual entrepreneur? There are no restrictions, but there are nuances. If you are focused on large turnover and want to work primarily with organizations (their servicing is the most profitable direction), then it is better to organize an LLC, answering to clients with the authorized capital and using the basic or simplified taxation system (these systems are optimal for settlements with legal entities) . If you prefer to work mainly with individuals (cleaning private apartments, houses), then it is better to register with the tax office as an individual entrepreneur, choosing UTII as the form of taxation.

2 Also, the tax office should indicate the following OKVED codes:

• 74.70.1 Cleaning and cleaning of production and conductors. premises, equipment
• 74.70.2 Cleaning and cleaning of vehicles
• 74.70.3 Activities for carrying out disinfection, disinfestation, and deratization work
• 90.00.3 Cleaning the territory and the like. activity

3 Register with the Pension Fund and other extra-budgetary funds

4 Coordinate issues of compliance of the premises of your enterprise (if any) with Rospotrebnadzor (SES) and Gospozhnadzor. At first, you can save on rent by setting up an office at home and storing the equipment, for example, in a personal storage room or garage. Ideally, for a serious cleaning company, you need a separate room that can accommodate:

• representative office;
• warehouse for storing detergents and equipment;
• accounting room.

5 Study the document GOST R 51870-2002 - “Household services. Cleaning services for buildings and structures." This is the basic standard.

Development of a list of target objects, services, price tags

When the company is registered, the target audience and its level are determined, it is time to move on to the selection of specific business objects. It will not be possible to cover everything at once, especially since some of them may already be serviced by competing companies. This:

• offices;
• apartments;
• underground parking,
• halls of shopping and entertainment centers;
• warehouses;
• bars, cafes, restaurants;
• industrial kitchens;
• production premises and adjacent areas;
• premises after construction;
• private houses, apartments.

Then you need to draw up a specific list of services, develop price tags (it is advisable to study the price range of competitors before doing this), for example:

• furniture cleaning - from 35 rubles/m;
• carpet cleaning - from 20 rub./m;
• window washing - from 25 rub./m;
• general cleaning - from 55 rub./m, etc.

Usually most in demand post-construction and general cleaning, glass washing, carpet and upholstered furniture cleaning.

Training and recruitment

The next question that needs to be answered is how you will carry out cleaning services. It is necessary to have knowledge and represent:

• what types of pollution exist;
• by what means they are liquidated;
• what equipment is needed and how to use it;
• how certain materials react to disinfectants;
• cleaning features, etc.

For example, in winter, the shoes of visitors to shopping centers leave large quantities of salt and chemicals on the floors of the halls, which are sprinkled on city streets. And if you do not clean them promptly and competently, then marble, carpet or parquet floors will become unusable. Therefore, at night, floors are treated with special compounds, and during the day, cleaners must remove dirt in a timely manner. In a word, this is a whole science that an entrepreneur needs to master and then train staff. For these purposes, it is worth taking special courses or temporarily getting a job at a competing cleaning company.

The main staff are cleaners. The job is not very prestigious, so need to be prepared for staff turnover. It is necessary to conclude with all employees liability agreements(after all, they will work in areas where various values ​​are located). You can pay either a fixed salary or a percentage of the order amount (usually 15-25%) - everything will depend on their wishes and your capabilities.

Selection of cleaning equipment, tools, household chemicals

Cleaning equipment and special You should choose funds specifically based on what types of services you will provide. All cleaning components are divided into 3 main groups:

1. Cleaning equipment(proven brands “Taski”, “Tenannt”, “Kärcher”, “Nilfisk”, “Cleanfix”):

• vacuum cleaners for dry cleaning;
• single-disc rotary machines;
• scrubber dryers, etc.

2. Cleaning equipment(“Vileda”, TTS, “Euromop”, “Vermop”):

• cleaning carts;
• replaceable buckets, wringer, etc.

3. Household chemicals(“Taski”, “Khimitek”, “Kiel”, “Tanu”)

• universal cleaning products;
• cleaning products for textile upholstery and carpets;
• protective coatings, etc.

From cleaning equipment for work on large objects you will need single disc rotary machine(about $2500). It is necessary for cleaning various floor coverings and applying protective agents (varnish, polishes) to them. If it is also equipped with a foam kit, it will be possible to carry out foam cleaning of carpets. A dry vacuum cleaner ($500) will also come in handy.

Professional rotary polisher for large areas

From chemicals for cleaning purposes, for example, residential premises, you will need products for cleaning sanitary facilities, carpets, for general cleaning, glass washing (about $200-300).

You also need office equipment and transport to transport the equipment.

Features of the cleaning business

The main feature is that a cleaning company can be organized with a minimum of funds to start, for example, offering only window washing (one of the most popular services). To do this, it is enough to register a company, buy a work kit for $100 - $200, find clients and start cleaning directly. As the client base expands, you can hire additional employees, purchase additional equipment, etc.

There are also regime features. As a rule, cleaning is carried out on holidays, weekends or at night under the supervision of security staff. The schedule will always have to be drawn up individually, taking into account the wishes of a particular client.

In general, this business is quite promising. If you manage to find an unoccupied niche, enlist the support and recommendations of regular clients, and do the work efficiently and responsibly, then there is a high probability of building a reliable business that brings a stable income.

Just 25 years ago, no one knew what a cleaning company was, but today more than 600 companies operating in this field compete with each other on the market. These companies provide cleaning services for commercial and private premises, washing facades and windows, and cleaning areas after renovations or fires.

Starting in the apartment cleaning niche is low-cost, but such a business does not bring much profit. There are much more opportunities to earn money from those companies that specialize in working with commercial, warehouse, and production spaces, although it is almost impossible to get such an agreement for a newly opened cleaning company - the market has long been divided between large organizations providing a full range of services.

This article describes a step-by-step plan for opening a medium-sized cleaning company, estimates the initial costs and profitability of the enterprise, and also considers the option of starting a franchise business.

1. Analysis of the cleaning services sector

First, you need to assess the capacity of the business within the geographic location of the entrepreneur. Areas in which cleaning services are most in demand:

• wholesale and retail trade in large areas (indoor warehouses, hyper- and supermarkets, exhibitions and sales in exhibition centers);
• private medical centers (multidisciplinary commercial clinics, beauty and health centers, bath and spa complexes);
• class A and B office buildings;
• premises of workshops and warehouses of “clean” industries (food, processing, light industry);
• cottage villages within the city with a large number of multi-storey private houses;
• construction companies and design bureaus delivering ready-made turnkey projects;
• entertainment sector (children's playgrounds, shopping centers, banquet halls, night clubs).

It is worth thinking about organizing a cleaning business if there are contractual prospects with clients from the listed categories. You should not count on large profits from cleaning apartments or small offices. Despite the significant growth in this area recently, most of the work here is done independently, with the help of a salaried cleaner or a visiting assistant.

The exception is megacities, where the “Maintenance Cleaning” service is gaining popularity. The low price of entry into this niche has generated a high level of competition with constant price dumping, frequent marketing promotions and constant improvement of the website interface for prompt ordering of services. For one-time and seasonal work (window washing, general cleaning, washing the premises after renovation), the customer, as a rule, chooses the most attractive offer in terms of price, without becoming a regular customer of a particular company.

2. Business registration

Work without registering a business can be carried out if the entrepreneur himself single-handedly provides one-time cleaning services. In this case, it is possible to conclude a contract or a contract for the provision of paid services between the customer and the contractor. However, this form of relationship does not exempt the parties from paying taxes. The client organization is obliged to pay income tax and all social payments to the contractor. If the client is an individual, the income tax is paid by the contractor in form 3-NDFL.

An entrepreneur can hire staff and provide services under a contract only after the legal registration of the business.

Choosing a name

One of the most important stages that must be completed before registering a company is deciding on a name. Recognition in the market, degree of trust, difference from competitors and the design of the advertising campaign: logo and slogan depend on this.

You should make sure that the chosen name does not sound similar to the names of competitors. The most common names in this area are derived from the words cleanliness, cleaning, cleaning and their derivatives. Cute names like “Moidodyr”, “Cinderella”, “Domovenok” will not add prestige in the eyes of large customers.

The company logo should be made clear, light, bright: the client should understand what is presented in the picture or in the name at first glance. You can check this by interviewing your acquaintances and friends - if it takes them a lot of time to determine the area for which the logo was created, it is better to change it.

Organizational and legal form

In practice, contract agreements are much more readily concluded with enterprises than with individuals. But to choose a legal form, you need to decide who the client is and what requirements he has for contractors.

Small private firms, entrepreneurs, and the public, as a rule, have nothing against one-time work with individual entrepreneurs. Therefore, it is preferable to choose this form and the simplified tax regime of 6% to optimize payments to the budget.

At the same time, constant interaction with simplified companies is not beneficial for enterprises that work with VAT. Such clients hire outsourced cleaning companies or enter into an agreement based on the results of a competition, and to work with them it is necessary to open an LLC and apply a general tax regime.

The disadvantage of working in general mode is the mandatory maintenance of accounting and personnel records. That is, payment for the services of a professional will be required from the very opening of the company. However, this option allows you to conclude large contracts, participate in tenders and make a profit of a different order than when working with private individuals. Therefore, for business in this area, it is preferable to open an LLC. Next, we will consider all examples specifically for this organizational and legal form.

OKVED codes

In the new OKVED-2 classifier, cleaning activities for premises and territories are included in group 81, the subgroup is selected depending on the types of services that the organization will provide. As the main code, you can specify 81.29.9 “Other cleaning and housekeeping activities,” and when providing additional services for dry cleaning of carpets or furniture at home, you should also indicate code 96.01 “Washing and dry cleaning of textiles.”

Required documents

Cleaning services for premises and territories are not subject to licensing, and therefore a standard package of documents is required to start activities. It includes a passport, an application for opening an LLC, a participant’s decision, a charter and a receipt for payment of a fee. If the founder does not own the premises that provide the address for registering a legal entity, then a letter of guarantee from the owner is also required.

The easiest way to register a company is through the MFC or online on the State Services website. The standard readiness period is 3 working days, in some cases delays of up to two weeks are possible.

After registration, you must complete a number of mandatory actions: order a stamp, open a current account, and officially hire employees. By the 20th, submit a report on the average number of employees, and within 4 months - pay the full amount of the authorized capital.

3. Assortment management

The services provided are divided into external (yard cleaning, pool cleaning, window washing, sidewalks) and internal (all types of indoor cleaning) work, cleaning with mechanical tools (brooms, mops, rags) and with the help of equipment (high pressure washers, polishing machines, dryers) cars), daily or seasonal. It is necessary to decide on the list of services at the initial stage of opening a business, since the capital costs of purchasing equipment depend on this.

Many companies do not engage in exterior work and facade cleaning, since this niche is often occupied by industrial climbers who are certified to work at heights. These services can be introduced later, with the expansion of the business or at the request of a regular client in need of a complex of works.

An approximate list of work that should be included in the list of services of a newly opened cleaning company is given in the table.

For each position, you must have a list of works or a checklist, as well as a list of additional services that are provided for a fee.

For large industrial enterprises and retail spaces, checklists are developed based on existing cleanliness standards.

The standard price list also includes additional items that allow you to attract the interest of a new client and create a competitive advantage. For example, cleaning an apartment before leaving the maternity hospital, characterized by using only environmentally friendly, natural cleaning products and treating all surfaces with steam. Customers will also be interested in pool cleaning, parquet polishing, express cleaning after a party and other interesting offers that do not require the company owner to purchase additional equipment or hire additional staff.

4. Equipment purchase

Cleaning private apartments and cottages is possible without purchasing expensive equipment. It is enough to buy buckets, mops, brooms. You can even borrow a vacuum cleaner and a stepladder from the client. However, this approach to doing business will not inspire confidence in a large client and will not bring much profit.

For manual cleaning, you will need to spend at least 60 thousand rubles on equipment:

• universal cleaning carts – from 15 thousand rubles;
• mops for dry and wet cleaning – from 5 thousand rubles;
• replacement buckets for carts - from 400 rubles;
• window cleaning kit – from 10 thousand rubles;
• scoops, brushes, scrapers - from 200 rubles.

If a cleaning business is created, as recommended, for a large client, then even a minimal set of equipment will have to spend 250 thousand rubles. Cleaning machines are used daily and for a long time, and therefore the quality of work of the cleaning company directly depends on the quality of their assembly, reliability and warranty conditions of the manufacturer.

The first stage of cleaning is to clear the room of large debris and dust. Traditionally, a broom and dustpan are used for this, but to increase productivity in large areas, a sweeper is purchased. This equipment is suitable for cleaning workshops, warehouses, medical and commercial institutions as preparation for floor washing, as well as for outdoor work.

Sweepers are:

• mechanical (from 10 thousand rubles), the drive shaft of which activates the movement of the wheels, are used in medium-sized rooms;
• rechargeable batteries (about 100 thousand rubles) are charged from the mains, suitable for working in narrow aisles of medium size;
• with an internal combustion engine (from 150 thousand rubles), using gasoline or diesel as fuel, used in cleaning large open areas;
• with a seat for the operator (about 500 thousand rubles), used at large production facilities with a continuous dry cleaning cycle.

It is most convenient to use a machine with a suction mechanism, a waste bin and a dust collector. You should also pay attention to which floor coverings a specific model is recommended for: linoleum and ceramic tiles are easily damaged if improperly cleaned. A neat, environmentally friendly and silent model to start with is the EurekaPicobello 151.

To wet clean the floor, you will need a scrubber dryer. Modern models have a built-in vacuum system, which allows you to dry the surface immediately after washing and avoid purchasing a floor dryer. Additional equipment with special brushes allows the device to work also with carpets. Scrubber dryers are divided into:

• network (from 60 thousand rubles) require a 220 V or 230 V cable no more than 20 m long for operation, which is suitable for small and medium-sized rooms;
• battery batteries (from 120 thousand rubles) are distinguished by maneuverability and ease of use in rooms with furniture and warehouse equipment;
• with a seat or standing place for the operator (from 420 thousand rubles) are used for continuous cleaning of hypermarkets, hospitals, large production workshops;
• single-disc (about 30 thousand rubles) for washing hard-to-reach places, stairs, window sills and other small-area coverings are necessary for enterprises providing cleaning services for multi-storey buildings or private cottages.

The most versatile of them are battery-powered devices, for which the presence of furniture in the room is not a hindrance, which means they can be used for washing areas for various purposes. For example, the GhibliRolly 7 scrubber dryer can be used in small spaces with a 230 V connection.

To clean carpets and furniture, you need a professional vacuum cleaner. They can perform dry or wet cleaning; there are also models that combine both types of work and are even capable of sucking up liquid dirt. Vacuum cleaners come in different types:

• construction ones (from 10 thousand rubles) absorb concrete dust, shavings, large fragments of debris and often have increased wear resistance and a stainless steel body;
• for dry cleaning (from 5 thousand rubles) differs from household models in power, cord length, noiselessness;
• detergents (from 20 thousand rubles) can be used both dry and wet cleaning, and due to their compact size they are often used in everyday life;
• water vacuum cleaners (from 7 thousand rubles) suck up large amounts of liquid, which is necessary in production in various fields of industry;
• backpack (from 15 thousand rubles), convenient shoulder design, used in rooms with narrow passages: airplanes, cinema halls, stairs;
• brushes (from 25 thousand rubles) cope best with long-pile carpets, which is important for hotels, kindergartens and administrative institutions.

The most functional for small cleaning companies are washing vacuum cleaners with dry cleaning capabilities. For example, the Delvir WDC PLUS model combines both functions and additional dry cleaning.

To eliminate odors, fungi, mold, rust, and greasy stains from surfaces, use a professional steam generator. For this equipment there are various replaceable attachments that expand the scope of use. The BieffeMagicVapor steam generator has an iron-shaped attachment that allows you to iron and steam clothes and bedding.

Since services are provided on the customer’s premises, transport in this type of business is much more important than an office. The car must be well-groomed, clean, ideally a minivan with company advertising on the body. A used PeugeotPartner, for example, costs about 400 thousand rubles on the secondary market. It is better to hire staff for home cleaning without special equipment with personal transport, compensating for the costs of depreciation and fuel.

5. Selection of consumables

Professional cleaning requires special products that differ from household ones in concentration, strength of impact on dirt, safety for others and large packages:

• universal cleaner for all types of surfaces - 4500 rub./10 l, depending on the concentration, enough to wash 400–1000 sq. m;
• product for carpets and upholstery fabrics - 2000 rub./10 l, enough to clean 300-600 sq.m.;
• sanitary area cleaners – RUB 3,000/10 l;
• air purifiers – 6,000 rub./10 l;
• stain removers - 1000 rub./l;
• for glass, mirrors and display cases – 2000 rubles/10 liters for 300–600 sq.m;
• for wood and parquet – 3000 rub./5 l per 50 sq.m.

In addition to chemicals, you will need cleaning materials (rags, rags, napkins, sponges, microfiber), rubber bands and mops, bottles and spray bottles for detergents, garbage bags, and gloves.

6. Recruitment

The attractiveness of the cleaning services sector for workers is that such employment does not require special skills, is often paid on a piece-rate basis, and can be easily combined with study or main work on a shift schedule. However, like any personnel in the field of personal services, they are required to have a medical book, uniform, and a liability agreement.

Salary depends on the volume of work and frequency of site visits and averages 15 thousand rubles. To maintain accounting, personnel records and pay taxes, an LLC needs an accountant, half-time or visiting. The responsibilities of a customer service manager (visiting the office, concluding contracts, accepting orders, advertising) can be performed by the business owner, but as volumes increase, additional staff will be needed.

7. Do you need your own office to conduct business?

Home office space is one of the hottest trends in small business, suitable for taking calls, solving problems remotely, advertising, and even storing equipment and cleaning supplies. Since meetings and discussions take place on the client’s premises or by telephone, there is no point in renting commercial space.

Of course, a successful company with a well-known name needs office space with a customer reception area, a small warehouse, a place for administrative staff to work, and a laundry room. But at the initial stage, all these functions are assigned to the premises (residential or not) of the business owner.

8. Search for clients and advertising

The overall size of the cleaning services market is huge, and to properly position a company, it is necessary to choose a specific niche. Specialization in cleaning commercial areas or residential cottages, industrial premises or medical centers require completely different platforms for advertising and finding clients.

The next step is to assess the geographic area of ​​the work. It is necessary to decide what distances the team is ready to travel and deliver equipment; this will outline the circle of potential clients and allow you to assess whether there are enough of them for the chosen niche.

Even if you have one or two customers for cleaning large areas, it is worth developing in the field of home services. This does not require the purchase of additional equipment or special consumables, nor does it bring much profit. However, this is an opportunity to earn reviews, fame, be heard and optimize processes within the company. The first clients may be friends, relatives, neighbors, or former colleagues of the entrepreneur.

After this step, you can order advertising placement. In the field of household services, promotion works well with the help of color booklets with detailed working conditions, clear pricing and realistic photographs of the cleaning process. Such materials are placed on laundry counters, in stores, bathhouses, and mailboxes.

For advertising among legal entities, electronic mailing lists, cold calls to offices, and participation in tenders work better. In addition, the company must have a professionally designed website, which details all services, time standards, equipment and cleaning products used, as well as a detailed price list and a form for writing reviews.

You shouldn’t give up on modern methods of promotion. For example, a channel on Youtube will introduce potential customers to the peculiarities of the company’s work, give advice on daily cleaning on your own, show the premises before and after cleaning, as well as reviews from happy clients.

9. Should I open a cleaning company as a franchise or start from scratch?

The businessman himself must decide whether to launch a business on his own or choose one of the ready-made franchises on the market. Each method has its pros and cons.

The franchisor will provide a carefully developed market analysis, business plan, marketing support, and often a ready-made online store for selling services. For this you will have to pay a lump-sum or marketing fee, and/or make monthly royalty payments as a percentage of revenue. However, you will still have to do most of the work yourself: search, hire, train staff, make purchases, interact with the client, place advertising.

You can independently start a cleaning business if you have entrepreneurial experience and preliminary agreements with at least one customer. In this option, the business owner decides what services to provide, what to specialize in, and where to make mistakes.

Popular franchises

In a service business without complex processes, expensive equipment and secret technologies, buying a franchise provides few additional opportunities. Sometimes the franchisor company provides discounts on the purchase of consumables and advertising assistance at the federal level, and then only subject to the presence of a recognizable brand. This is the main difficulty: there are many medium-sized companies on the market that sell franchises, but large players with well-known names do not do this. As a result, a businessman, when purchasing a ready-made business, does not receive anything beyond what he could organize on his own.

This is the reason that many cleaning companies have curtailed their franchising development programs - information in franchise databases has not been updated for several years or leads to sites whose service has been suspended. Of the “live” offers on the Russian market, only two are valid.

Financial calculations

Considering the low start-up costs, the return on investment of the business depends only on the entrepreneur’s activity in finding clients and promoting the services of his company.

How much money do you need to start?

To start work, you will need a sum for registration of an LLC, development of a logo and advertising materials; purchase of equipment; website creation and promotion; purchase of special clothing for personnel.

Monthly expenses

Expenses for the company's monthly operations consist of staff salaries, purchases of consumables and cleaning products, gasoline payments, advertising budget and tax deductions.

How much can you earn?

For cleaning office and retail space, one employee is required per 600 sq. m. m, which means 2 employees using a sweeper and washing machine, as well as manual equipment, can service a small supermarket with an area of ​​less than 1200 sq. m. m. Monthly revenue from servicing such a facility will be 1200 sq. m. m*30 rub./sq. m*30 days=1080 thousand rubles. Net profit 1080-200=880 thousand rubles. However, for non-stop shift cleaning of such an area, it will be necessary to involve all personnel and take into account the purchase of a car for transporting equipment from 400 thousand rubles in the costs.

Revenue from household services is of a different order. Cleaning an apartment requires 2-3 hours of working time and one person, the minimum check is 1800 rubles. This means that during a working day, taking into account travel, one worker cleans 2 apartments, and five workers are able to service 10 apartments per day. This means the monthly revenue will be: 1800 rubles/apartment*10 apartments*30 days=540 thousand rubles. Profit for the month without operating expenses 540-200 = 340 thousand rubles.

Thus, if you open a business for a specific client, the costs will more than pay off in the first month of work, and if you occupy the niche of household cleaning - in the second month of work. However, it should be remembered that these figures were obtained taking into account the full workload of all employees, which in reality is extremely rare.

Conclusion

The scope of cleaning services in the country is close to saturation: the client chooses from many competing companies based on price, reviews, and market position. The niches of commercial and domestic cleaning are firmly occupied by companies with many years of experience and high quality services.

However, if you have a preliminary agreement for cleaning large commercial facilities, you can start your own business with a starting capital of 350 thousand rubles and recoup it in the first month of work. In the niche of cleaning private apartments, the entry point is smaller due to the lack of costs for electronic equipment, but the monthly profit is low, depends on the number of orders and employees, and is also subject to significant seasonal fluctuations.

Opening a cleaning company means cleaning premises; these companies appeared in the country not so long ago and cause skepticism among businessmen and consumers in terms of assessing their prospects.

According to statistics, the cleaning business is a good option for making money if you calculate everything well and start.

How to open a business well

Opening a company is divided into stages:

• registration with the tax service, the pension fund, other social insurance funds, statistics agencies and Rospotrebnadzor;
• selection of clients (firms, wealthy clients, other customers);
• development of a list of services;
• develop a price list;
• selection of employees;
• purchase of tools, detergents.

Cleaning is a narrow concept that reflects part of the services: employees of a cleaning company clean carpets, furniture, pillows, wash blankets and that’s not all.

It is advisable to immediately find a regular client, whose payment will be the company’s first constant source of income.

The services should be offered to a business center in need of cleaners. These establishments hire cleaners for a low fee, there are not enough of them there, and the problem is already solved in the usual way with the help of cleaning companies.

Opening a cleaning company in a small town

How to open a cleaning business in a small town? Doing business in a small town has its own specifics; it has its own advantages and difficulties. Businessmen do not flock to such places because of the small number of clients, their low solvency, because there are serious risks.

It is worth trying to cover several categories of clients with services: both individuals and companies. Entrepreneurs have recently paid attention to their image, and prefer to entrust cleaning to professionals who work at a high level.

The company's services are used by people who need helpers and do not have time to do the cleaning themselves. These are rental property owners or people who want to help their parents.

In a large city, it is better to occupy a narrow niche. For example, start cleaning up construction waste and restoring floor coverings, getting developers interested. All new buildings, without exception, remain littered, with an abundance of defects that the developer company does not eliminate.

In a small town it is not so difficult to find clients and build a reputation. The specifics of the business force us to serve different categories of clients, but there is a chance to receive a regular income.

We rely on the business plan

A business plan from scratch for a cleaning company is a document that describes the goals of creating the company, calculations, market analysis and other information. If you do it exclusively for yourself, without demonstrating it to outsiders, you should limit yourself to the practical part:

• who is the participant or participants in the project;
• plans for organizing the enterprise (who has what responsibilities);
• market analysis, comparison of competitors, description of their advantages, what to do to become more attractive in comparison with others;
• circle of potential consumers, price list;
• financial part – expenses, income, their structure;
• analysis of risks, ways to reduce or avoid them.

Each of the listed points can be divided into several additional ones or combined. A business plan is a living document; changes and additions need to be made to it regularly. They will help you plan your future development path and take into account past mistakes. This will allow you not to overload your head with additional information. For those who do not know how to open a company from scratch, a business plan will be an excellent auxiliary tool. Drawing up a business plan will be successful if you remember that it is created primarily for your own needs.

Video

How much does it cost to register a cleaning company?

The statement that you can start a business with only a rag and a bucket is not entirely true. This approach forces clients to immediately refuse the company’s services or limit themselves to a short period of cooperation, looking for those who work at a more professional level.

It is better to immediately buy suitable equipment, detergents, and hire specialists. The minimum amount that directors of successful companies talk about is 300 thousand.

Almost the entire amount will be spent on purchasing equipment and cleaning products. Expenses for salaries and office rent require less money, but they are constant and cannot be delayed.

Payment plans include taxes, payments to compulsory social and compulsory health insurance funds. In the case of an individual entrepreneur, tax payments are minimal, they can even be eliminated if you work alone on the general taxation system. You are allowed to choose a patent - 4 or 5 thousand, rubles. for 12 months. Insurance premiums are around 30 thousand for 12 months.


Payments are allowed to be made throughout the year, the main thing is that obligations are fulfilled before December 31.

If an individual entrepreneur hires employees, tax and insurance payments are calculated according to a different scheme.

It is advised, in order to avoid conflicts with clients, to insure the liability of employees in case of property damage, theft and other situations when the obligation to compensate for damage arises. Insurance will protect you from unexpected problems and costs, and will make your clients more favorable.

An individual entrepreneur or a company is required to keep records, so it is better to outsource accounting, tax reporting, and legal support to other companies. This approach is more profitable compared to hiring employees; the cost of these services is reduced by 2 times.

What documents are required for a company from scratch?

• certificate of registration with the Federal Tax Service;
• notification of registration with the pension fund;
• charter, if a legal entity is registered;
• a work book for each employee or an employment contract signed with each of them;
• office lease agreement.

No licenses or permits are currently required to run a cleaning business.

Requirements for personnel and premises

An office is needed for negotiations, communication with employees, storage of tools, chemicals, etc. Having a full-fledged office, albeit a modest one, gives some solidity to the company. At first, a small room will do, but later you will be able to move to another office, where there is enough space for both administrative staff and tools. If there is a lot of equipment, large machines, a separate room is hired, and everything is stored there.

A company that claims to be reputable provides employees with visits to store work clothes, rest and take breaks. If a company only demands from staff and does not take care of them, the company will face a shortage of personnel. Treating employees attentively will attract potential employees if they are needed, and provide them with an incentive to work harder and hold on to their jobs.

How to open a cleaning company from scratch

Evgeny Smirnov

# Business ideas

A cleaning company is a promising business in many Russian cities. Competition in this niche is currently quite weak.

Cleaning is a promising area for starting your own business. In Europe, the business of cleaning apartments and commercial premises has existed for many years, is considered highly profitable, and the niche is almost full. As for the domestic market, the first cleaning companies appeared here at the end of the last century, and the direction itself has only just begun to actively develop.

The cleaning company cleans premises both inside and outside, regardless of their purpose. In simple terms, the activities of cleaning companies are a set of measures aimed at ensuring cleanliness in the premises.

In recent years, this type of service has become increasingly in demand due to the increased demand for professional cleaning, as well as the problems that companies have to face when creating their own services.

Main advantages

The cleaning business has the following advantages:

• The market is in a stage of active growth, the niche has not been filled, so there is an opportunity for the development of new companies. Despite this, cleaning services have long been familiar to domestic consumers and are in demand among them.
• The main client base is legal entities seeking cooperation on an ongoing basis.
• The low level of competition and minimal investments significantly simplify the process of entering the market.

As already noted, you can start with a small investment. Major expenses include funds for equipment, which can also be borrowed or leased, and hiring staff.

How to start a cleaning business

In order to open your own cleaning company, you need to obtain permits, purchase or rent equipment, and hire qualified specialists.

Close attention will have to be paid to employee training, because the main difference between a cleaning company and regular cleaning is high professionalism and the use of specialized equipment. You need to make sure that you have highly qualified specialists working for you who can cope with the tasks assigned to them.

The main mission of a cleaning company is to make the place where people stay not only clean, but also safe.

Franchise business

One of the ways to organize a cleaning business for apartments and premises is to buy a franchise. This greatly simplifies the process of creating a company and allows you to receive full support from the franchisor: development scheme, advertising strategies and plans.

What is it and why is opening a franchise cleaning agency considered the best option for aspiring entrepreneurs?

1. Opportunity to use the franchisor's experience. He already knows where the biggest problems can arise and how to deal with them. The entrepreneur gets the opportunity to contact the franchisee for information support, rather than solve problems by trial and error.
2. Launch scheme. Any franchise includes information about where to start a business, step-by-step development and features of organizing work in a new branch.
3. Discounts or special conditions for the purchase of equipment (provided that the franchisor is its manufacturer).
4. The ability to use an already promoted website as an advertising platform for your own company.
5. Profitability. Any franchise usually includes an approximate payback time for the company, which makes it possible to evaluate all prospects and opportunities.

When choosing a franchise, you should definitely pay attention to the ratio of the lump sum fee and what the franchisor offers. For example, if a step-by-step development strategy is not offered, then such a franchise is of no use. Even the possibility of using a corporate identity will not help if a person does not understand how this field of activity works and does not receive help from the head office.

Each company independently determines the cost of a franchise, taking into account many factors: the popularity of the brand, how much effort the head office spends on preparing a partner, etc.

It is easier to develop a ready-made business if there are no competitors under the same brand in a given city or region. Therefore, you should make sure that the central office will not sell the right to establish a cleaning company near you in the near future. Otherwise, part of your effort will be spent competing with a company that follows the same strategy as you.

Business from scratch

Before opening a cleaning company from scratch, you need to carefully study this area of ​​activity, develop a step-by-step development strategy, and only then take action. This will allow you to save money on opening, as well as approximately estimate how quickly the investment will pay off and in what direction you need to move.

What you need to know before opening a cleaning company

The peculiarity is that it can be organized with a minimum of funds and effort. To do this, it is enough to register an individual entrepreneur or LLC, purchase a set of equipment for work, find clients and you can get started. As your clientele expands, you can hire additional employees, buy equipment, etc.

The specifics of the job should also be taken into account. Cleaning is usually carried out on holidays or weekends, especially for large companies. The schedule usually has to be drawn up individually, adapting to the needs and wishes of each client.

Where is the best place to open a cleaning company?

Of course, entering the markets of large metropolitan areas, where dozens of established companies already operate, is difficult and futile. It is best to choose areas and cities where the level of competition is not too high, and the number of clients will allow you to build the necessary client base for payback and profitability.

How to choose your target audience

To select a target audience, you need to decide which clients you plan to cooperate with. Interaction with legal entities is simpler than with individuals. The reason is that large companies are well aware of the importance of professional cleaning, the quality of which largely determines the image and prestige of the company.

But ordinary people rarely hire a cleaning company. This is due to the peculiarities of the mentality: our people are not used to being served by servants. Even if they have the means, most compatriots find it difficult to come to terms with the presence of another person in the apartment.

Accordingly, all novice businessmen who decide to create a cleaning company should focus on mid-level organizations, as well as large commercial structures.

Business registration

To open a cleaning company you do not need to obtain any special permits from government authorities. It is enough to register as an individual entrepreneur or LLC, after which you can begin your activities.

Which form of ownership to choose

Initially, you need to decide on the legal form of activity of the cleaning company - LLC or individual entrepreneur? From a legal point of view, there are no restrictions, but the nuances of each form must be taken into account.

When deciding to create an LLC, it is better not to use a sample charter downloaded from the Internet, but to hire an experienced lawyer who can develop it according to your preferences and wishes. But if this is not possible, use the standard document:

Download sample

OKVED cleaning services

When submitting documents to the tax office, you must correctly indicate the OKVED codes:

• 70.1 – cleaning and maintenance of industrial and residential premises and equipment;
• 70.2 – cleaning and cleaning of vehicles;
• 70.3 – activities for carrying out disinfection, pest control, deratization work;
• 00.3 – cleaning the territory and similar activities.

Sample business plan with calculations

A sample business plan with calculations will help you understand the features of this type of activity, present the work process and payback period. You can create a ready-made business plan for a cleaning company from scratch or use our example.

Business plan

The goal of the project is to open a cleaning company. The main source of income is payment for professional cleaning services.

Expenditure part

Registration of an enterprise costs from 1800 to 5000 rubles. You will also have to spend about 200 thousand rubles on equipment, but these costs can be reduced if you take out everything on credit or lease. You can also save on rent, since there are no special requirements for the condition of the premises: not clients will come to you, but you to them.

When creating a list of initial expenses, you should also take into account the salary for the first time:

• driver – 20–25 thousand rubles;
• cleaners – 2–4 people, 18–20 thousand rubles each.

Initial Investment

Before starting a project, it is imperative to calculate how much money is needed to open, taking into account the costs of equipment and technology.

Thus, the initial investment for opening a cleaning company (subject to the purchase of all equipment and not taking out a loan) will be 836,000 rubles.

Monthly expenses

So, monthly expenses are determined at the level of 268,700 rubles.

Revenue part

Estimated monthly receipts

In order to understand what kind of profit you should expect, you need to start from the prices for certain services in a given market segment. If we take into account regional prices, we get the following:

Most cleaning companies also have minimum limits on the area to be cleaned - 40-60 square meters. meters. If the territory is more than 150 sq. meters, the client does not pay transportation costs.

Profitability and payback

With such calculations, the profitability of a cleaning company will be about 40%, which is a fairly high figure. Individuals will mainly pay in cash, while legal entities will pay by bank account. Of course, there will be less cash receipts from individuals, so you can take a 40/60 ratio.

Let’s assume that a cleaning company can receive 90 orders from individuals and 20 orders from other companies per month. With revenue of 560,000 rubles, the net profit will be 117,000 rubles. Profitability is more than 20%, and the payback period is 12 months.

Selecting a room

On the one hand, you don’t have to worry too much about choosing a room. Clients will not come to you, and the office is needed only for registering a company, storing equipment, etc. On the other hand, the location will be important if most of the clients are located in a certain part of the city. This will save money on transportation costs.

List of required equipment

The list of necessary equipment depends primarily on the services that you plan to offer to clients. If it's a complete package, then you'll need the following:

• industrial vacuum cleaner;
• floor washing machine;
• floor drying machine;
• cleaning trolley;
• bucket on wheels;
• various cleaning equipment;
• household chemicals;
• window cleaning tools;
• steam cleaners;
• clothing for staff.

The amount of equipment depends on the number of clients that will be served simultaneously.

How to select personnel for a cleaning agency

The quality of work largely depends on the professionalism of the staff, so close attention should be paid to their selection. Workers must have certain experience. If a newcomer is hired, it is better to temporarily assign an experienced employee to him for supervision and training.

The appearance of the employees will also be useful, as it should evoke pleasant associations of professionalism and respect. Regardless of the qualifications of the personnel, they must undergo training. If a business is organized as a franchise, then the head office usually takes on such concerns.

If a cleaning company is opening from scratch, then you can send staff to specialized courses. There is no point in hiring a special person for training at the initial stage: it is only effective if there is a high staff turnover.

How to find clients

You can promote your own cleaning business both offline and online. In most cases, a new company receives its first orders through personal contacts and connections. It is worth trying to find potential clients through acquaintances, partners and friends.

Advertising of cleaning company and services

It is better to pay close attention to regular customers. One-time orders bring big profits, but instability does not end well. You can look for regular customers in office centers, shopping centers, and entertainment complexes. Communication with administrators, managers, and acquaintances is a proven approach that bears fruit.

It will be effective to use the Internet to promote your own company. This can be done through:

• A corporate website, where all the information about the company, the cost of services and the features of the work will be provided.
• Contextual advertising and social networks.
• Advertising of a cleaning company on thematic platforms.

Ways of business development

Cleaning is a process that includes many areas, so there is a lot to expand on. The development of a cleaning company can take place in the following ways:

1. On-site dry cleaning of carpets and rugs, upholstered furniture at home.
2. Professional cleaning.
3. Cooperation with shopping centers, offices and stores.
4. Cleaning of windows, facades, etc. is excellent.
5. Organization of a carpet washing workshop.

If business in one city is successful, the brand has become recognizable, then you can think about expanding. To do this, you need to register a branch in another city and carry out everything by analogy with the original option. In addition, you can offer a franchise for those who want to open a cleaning business under your brand.