• Market prospects
• Product Description
• Production plan
• Staff
• Financial plan
• • • • Similar business ideas:

We bring to your attention a sample business plan for a pancake shop opened in a shopping center on an area of ​​​​120 square meters. m.

How much money do you need to open a pancake shop

According to preliminary calculations, the opening of a pancake cafe will require capital expenditures in the amount of 2,190,000 rubles:

• Production department equipment (kitchen utensils, refrigeration equipment, pancake machine, etc.) - 800 thousand rubles.
• Equipment for the visitor service area (tables, chairs, etc.) - 300 thousand rubles.
• Design and decoration - 500 thousand rubles.
• Registration of a business, obtaining permits - 150 thousand rubles.
• Advertising budget (signboard, advertising in the media, printed materials) - 50 thousand rubles.
• Additional air conditioning and ventilation system - 50 thousand rubles.
• Accounting program - 40 thousand rubles.
• Creation of a commodity stock - 100 thousand rubles.
• Reserve fund - 200 thousand rubles.

It is planned to attract investments for opening a business from two main sources: funds from the founders of the project (50%) and borrowed credit funds received from one of the commercial banks (50%).

Market prospects

The pancake shop is designed to provide the population with the opportunity to purchase and consume pancakes - a primordially Russian product, which at present, due to the acceleration of travel time and the employment of people who eat mostly semi-finished products that do not create much trouble and do not take much time to prepare. Pancakes and pancakes, cooked almost in front of the visitor, satisfy the customer's need for this low-carbohydrate treat. Pancake making skills are retained only by those who have cooking as a hobby, but mostly people lose their cooking skills. That is why the “Pancakes” product is becoming more and more rare, but no less favorite dish that you always want to enjoy. That is why, being engaged in the manufacture and sale of pancakes, you can get your share of the profits in the market.

Product Description

Pancakes are the staple of our menu. You can try pancakes with mushrooms and cheese, boiled pork, cabbage and egg, ham, bacon, sour cream, butter, red caviar, salmon, condensed milk, banana, dried apricots, honey and many others. The menu of our pancake shop will be very diverse, and in addition to pancakes will include:

• Homemade dinners
• Salads
• Dumplings
• Syrniki
• Lenten menu
• Dessert
• Children's menu
• Cold and hot drinks

In fact, we will be able not only to have a bite to eat on the go, but also to have a full lunch or dinner. The average check of the institution will be equal to 200 rubles. Opening hours from 10:00 to 21:00.

Production plan

The pancake shop will be located in the shopping center in the food court area, on the third floor (there is also a cinema and entertainment complexes). The leased area is 120 sq. m., including service area, kitchen area, washing department and utility room (warehouse). The rent is 140 thousand rubles per month. The advantage of opening a pancake shop in a shopping center is not only high traffic, but also the equipment of the rented premises. There is no need to spend money on communications (water supply, sewerage and heating) and repairs. The building of the shopping center already complies with all fire and electrical safety standards, sanitary and hygienic and technological requirements.

What equipment to choose for a pancake

After the conclusion of the lease agreement, all that remains is to purchase the necessary equipment and equip the visitor service area. The following equipment will be purchased for the production room (kitchen): a pancake machine, a flour sifter, a mixer, a washing bath, a work table, a coffee maker, a refrigerator, a chest freezer, a meat grinder, a frying surface, a slicer, a vegetable cutter, a refrigerated counter for ingredients, racks and auxiliary equipment (knives, cutting boards, utensils). It is planned to purchase a super-productive pancake machine SIKOM RK-2.1. This machine automatically forms, bakes and stacks pancake blanks. By changing the pancake copier, you can produce round, square and rectangular pancakes. 200 thousand rubles will be spent on the purchase of this machine. In total, about 800 thousand rubles will be spent on completing the production department. The purchase of raw materials, products and ingredients for making pancakes and other dishes will be carried out from local wholesalers and farms.

Staff

Two cooks, three assistant cooks, a manager, four waiters, two dishwashers will be employed as staff. The accountant will be employed on a part-time basis. The total wage fund will amount to 190 thousand rubles per month.

What taxation system to choose for a pancake

The organizational and legal form of the pancake house will be a limited liability company consisting of three founders. As a taxation system, it is planned to use UTII - a single tax on imputed income (the area of ​​\u200b\u200bthe premises allows this to be done). A license to carry out such activities is not required.

Financial plan

Fixed monthly expenses

• Rent - 140 thousand rubles.
• Salary + insurance contributions - 240 thousand rubles.
• Utility expenses - 35 thousand rubles.
• Taxes (UTII) - 10 thousand rubles.
• Advertising - 50 thousand rubles.
• Accounting services - 8 thousand rubles.
• Other expenses - 15 thousand rubles.
• Total - 498 thousand rubles.

Variable costs

• Raw materials and ingredients - 25% of sales
• Income
• Average check - 200 rubles.
• The average number of visitors per day is 160 people.
• Revenue per day - 32,000 rubles, per month - 960,000 rubles.

How much can you earn on pancake products

Profit: 960,000 - 240,000 (variable costs) - 498,000 \u003d 222,000 rubles. Profitability pancake is 30%. With such indicators, the project pays off in 15 - 20 months (taking into account the period for the promotion of the establishment).

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A step-by-step plan for organizing a business

In order to open a pancake cafe that will bring a stable income, you must:

• To study the market situation and determine the prospects for this area of ​​commercial activity.
• Make a rough business plan for opening a cafe.
• Resolve financial issues.
• Complete the LLC registration procedure in accordance with the legislation of the Russian Federation.
• Rent a room, buy equipment and furniture.
• Conclude employment contracts with staff.
• Sign contracts with suppliers, security companies, service companies.

After solving all the above issues and collecting the necessary information, you can create a detailed business plan for opening and developing a pancake cafe.

List of required documents

In a pancake cafe, in addition to documents on registration of an LLC and payment of taxes, there must be the following papers:

• premises lease agreement;
• trade permit (issued by local authorities);
• CEC certificates and conclusions;
• permits from the fire inspectorate, Rospotrebnadzor and labor protection authorities;
• garbage collection agreement
• invoices for the entire range of products sold;
• contracts with suppliers and a security company.

There should be a buyer's corner in the pancake shop so that visitors to the cafe can leave feedback about the work of the establishment or get information about the company. In the application for registration person must indicate the activity code. Cafe-pancake belongs to the category of firms with OKVED 55.30 (cafes and restaurants). The positive aspect of this business is that the organizers do not need to obtain licenses or special permits.

In this material:

Pancake cafe - a place for catering for a quick bite, buying food to go or eating directly at the establishment. Based on the name, the main diet is pancakes, which is a profitable business. Firstly, this is primordially Russian food, and recently patriotism is in vogue. Secondly, the dish is so versatile that it provides up to a dozen toppings and the same number of serving methods. When organizing your own business, you need to develop a pancake business plan, determine the target audience, locations and development strategy. Each item includes a few more additional steps, following which guarantees a quick payback and a stable income.

Description of the pancake shop, advantages and business prospects

The classic pancake house is a catering establishment with a diet that is voiced in the title. If a person comes in for a bite to eat, he clearly understands that there may not be a hot dog, a hamburger, but pancakes are always available. And this is a very right move for an entrepreneur, because theoretically a visitor cannot leave upset because of an incomplete assortment.

The principle of operation of the institution is similar to similar catering places:

• compiling an assortment - the more types of pancake dishes, the better. This fact indicates the professionalism of the institution and its narrow focus. In the future, it will become clear which of the types of fillings is the most popular, and which can be harvested in small quantities exclusively for rare orders;
• cooking - it is considered a huge plus if the pancakes are not imported, but cooked on the spot. Thanks to this, the quality and taste of products remain in their original form, which attracts visitors;
• expansion of the assortment due to additional dishes and complex lunches - it is worthwhile to understand that not all people who go to a pancake shop want to taste pastries. Some people just need a snack, but pancakes are just an appetizer or dessert for them. That is why it is worth considering an alternative menu with enough first and second courses, and offering pancakes with drinks.

Business benefits:

1. The uniqueness of the institution is that the pancake cafe is no longer a standard eatery with fast food, but a specialized service for the production and sale of its own products. If you achieve high quality and high demand, then the business will bring considerable income.
2. A wide audience - pancakes and pancakes are loved by everyone, from young children to the elderly. The explanation is simple - this is homemade food, familiar to everyone since childhood.
3. Stereotypes - even people's subconscious can be played when opening a pancake shop. The popularity of healthy eating leads to a decrease in the consumption of fast food. Moms rarely buy burgers and hot dogs for their children, McDonald's is bypassed, but pancakes ... There is hardly a single person who claims that this is junk food.
4. Quick payback - with a good location, a wide range and high quality products, the business will quickly go uphill, pay for itself in 6-8 months and begin to bring substantial profits to the owner.

Of the negative aspects, one can only name the difficulty in organizing a cafe and high competition. Still, having located the institution at a point with high traffic, in any case, you will have to coexist with a network pavilion for the sale of fast food or an ordinary fast food cafe.

The prospect of a pancake shop is the expansion of business in the form of opening additional branded outlets throughout the city.

There are 2 main types of products - pancakes and pancakes. Both those and others are very popular, but preference is still given to the second option.

Pancakes are thicker, fluffier and are an independent dish in combination with sour cream, honey, syrup, jam and drinks.

Pancakes are thin and tender, allowing you to use a variety of fillings. At the same time, production costs are much less than for the "big brother".

The technology is quite simple. Flour, milk, eggs and additional dough ingredients are used as products. Theoretically, at the beginning of the business, you can bake pancakes by hand in a pan, but this is too long. It is recommended to purchase a professional pancake maker, form a clear recipe and prepare products that will be recognizable from many.

Important: product quality has 2 types - GOST and TU. The first option eliminates the use of low-quality products and substitutes. TU also allows you to develop your own recipe and change the ingredients of a familiar dish. However, people trust technical conditions less than the state standard.

Regardless of the technology for preparing products, they must pass tests at the SES and Rospotrebnadzor.

Pancake business plan: how to get started

After studying the theoretical part of business, it is too early to move on to organizational activities. Initially, you should weigh all the chances for the success of the business, assess the risks and analyze the market situation.

Market and competitor analysis

The fast food market is overcrowded and it makes no sense to argue otherwise. Despite this, the existing pavilions or cafes continue to work, and new outlets open regularly. This means that there is a demand, as well as a benefit for business owners.

The secret lies in the wide reach of the consumer. Fast food outlets are located in one place in several pieces, but you can hardly find 2 identical cheburek or hot dog pavilions. There are always differences in establishments - some are aimed at shawarma, others specialize in take-away meals, and others - pies, homemade cakes. In this case, the buyer always has a choice, excluding going to different places.

When analyzing competitors, you need to pay attention to both products and business format. A pavilion with takeaway food and the opportunity to have a bite to eat without leaving the cash desk is the most profitable and popular. To do this, you can open several seats inside the building or place food stands near the pancake shop.

Special attention is given to promotions and discounts. For example, 3 pancakes for the price of 2 is beneficial for the buyer. However, the entrepreneur initially puts additional costs into the product, which pay off with high demand.

Mode of operation - a lot of fast foods, working around the clock. It depends on the chosen location. If you plan to open a pancake shop next to competitors who sell goods 24/7, then you will have to do the same.

Cost of products - in no case should prices be higher than a competitor. If possible, you need to reduce them at least a couple of rubles, otherwise the start of the business will fail before it opens. The buyer, discovering a new point, hopes for cheaper high-quality products. He must get it.

Target audience of pancake

The age guideline for pancake consumers has no boundaries. It all depends on the location. If this is an educational institution, then the target audience is schoolchildren, students and teachers. An institution near or on the territory of the mall - all visitors.

The target audience at night is taxi drivers, passers-by, walking couples. The main thing is that the place provides for the flow of people even at late hours of the day.

Tip: you can attract an additional audience with the help of marketing by naming some dishes with original names - "Children's Pancake", "Student", "Family", etc. For children, you can come up with a special gift in the form of a toy. Fortunately, miniature figures of cartoon characters are sold in the same "Fix Price" for 50-100 rubles. The cost of the gift will be 5-10 rubles, and the impressions and desire to visit the institution will be months in advance.

Possible risks

The main risks are associated with low purchasing power and a long payback period for the business. This is typical for the following situations:

• wrong choice of place;
• high prices;
• low quality products;
• big competition.

By the way, problems are typical for any type of activity related to catering, so everything can be solved with a competent business plan.

organizational plan

It's time to move from theory to action. Beginning - registration of entrepreneurial activity, search for a place, obtaining permits from regulatory organizations. The end of organizational events is the opening of a pancake shop.

Franchise or own brand?

A franchise to open a pancake shop involves acquiring the rights to work under the logo of a well-known brand. At the same time, it is required to strictly comply with the requirements for doing business, up to the necessary inventory and the number of employees, not to mention the assortment.

Own brand - opening an institution on the terms that suit the entrepreneur. Roughly speaking, he is his own boss.

Franchising has both pros and cons. Main positive aspects:

• quick payback due to brand recognition;
• support in the advertising campaign;
• work according to a clear plan;
• assistance in organizing a business, including the search for premises.

• high cost of the franchise;
• the need for monthly interest payments;
• lack of own style.

In this case, advice is not needed, because the entrepreneur must decide for himself how to work. In this case, it is necessary to take into account the availability of funds. You can open your own pancake cafe for 200-300 thousand rubles, and with a franchise, investments reach 4 million rubles and more.

It is worth noting the popularity of the brand, which is sold by franchise. Still, this is not a Kinomax cinema, not McDonald's, not Eldorado, whose brands are known in any city and village in the country. Pancake "Skovorodka" may be popular in the capital, but in small and medium-sized cities of Russia this name will not say anything to buyers, so even a franchise can go broke, especially with such investments.

Business registration, documents and permits

To open a catering point, you can register an individual entrepreneur or establish an LLC. For a pancake shop in a single copy, an individual entrepreneur is enough - the status is simply and quickly registered, it costs 800 rubles and implies doing business in full.

A legal entity (LLC) requires an authorized capital, a bank account, and stricter reporting. However, when working with suppliers who are also legal entities, you will have to establish an LLC. In particular, this applies to the franchise, because the conclusion of contracts, bookkeeping in this case will be much easier. The cost of registration is 4,000 rubles.

Reference: in terms of the speed of registration, the package of documents and the choice of taxation system, both statuses differ little from each other.

After registering the activity, you should contact the regulatory authorities to obtain permits for opening a business - SES, Rospotrebnadzor, fire inspection. It is necessary to fulfill all the requirements for organizational issues, bring the premises into the appropriate form and re-submit documents for the opening of the outlet. If there are no complaints from the theoretical and practical sides, then the entrepreneur receives the relevant papers in his hands, which must be kept inside the institution along with the document on registration of an individual entrepreneur or LLC.

Choice of pancake location

The main requirement is high permeability of people. Such a place could be:

• market;
• railway station;
• City Park;
• embankment;
• cinema;
• supermarket;
• taxi stand.

Do not be afraid that there is already a fast food point in the chosen place. This means only one thing - the location is good and brings income to the owner.

Rent and arrangement of premises

Here are some options:

• capital structure;
• mobile pavilion;
• pancake on wheels.

If the choice fell on a capital building, then it is recommended to pay attention to those buildings that were previously used for catering services. This will save you from expensive repairs, communications and other problems associated with paperwork and repairs. Simply put, if the point before that worked on fast food, then it complies with all legal norms.

Mobile pavilion - the convenience lies in the fact that wherever it was previously, the frame can be transported to any chosen place. Minus - such trailers are not designed for seats and a large area of ​​\u200b\u200bthe outlet.

The business plan for a pancake on wheels is no different from other options, however, you can exclude the point with the choice of location. The advantage of such a room is that it is not only mobile, like a pavilion, but can also move freely around the city at any time. It is very beneficial at the time of mass celebrations - city day, concerts, fairs.

Purchase of equipment, furniture, inventory

The minimum set of equipment for opening a pancake cafe:

1. Fridge.
2. Crepe maker.
3. Dishes.
4. Coffee machine.
5. Washing.
6. Showcase.
7. Rack.
8. Cutting table.
9. Product packaging device.
10. Mixer.

If a hall with seats is meant, then you will also need tables and chairs for visitors, a hanger, a bar counter and related equipment of the room.

Drawing up an assortment and a list of services

Mandatory assortment - spring rolls:

• meat;
• potato;
• mushrooms (combined with the previous ingredients);
• boiled condensed milk;
• jam;
• jam;

It would also be useful to diversify the list of dishes offered with pizza, pies, hamburgers, first and second courses.

Tip: the assortment directly depends on the status of the establishment. If this is fast food, then you can do without lunch, limiting yourself to fast food. If the cafe is of an average level, then you can include salads, snacks, soups, hot dishes in the menu.

It’s not worth talking about drinks - juices, water, fruit drinks, tea, coffee, energy drinks are mandatory.

Recruitment

The staff of a pancake shop must include at least one seller and a cook. It is desirable that applicants have experience in the fast food system, as well as relevant education (for a cook).

The main criteria for employees:

• pleasant appearance;
• age - 25-45 years;
• gender is not important, but it is recommended to take a woman for the role of the seller;
• no bad habits.

Marketing and Advertising

In order for as many people as possible to learn about the opening of a new outlet, you should use the following:

• advertising posts in social networks in city publics;
• distribution of leaflets within a radius of 200-300 meters from the institution;
• advertising on the radio will definitely attract taxi drivers and minibus drivers.

A commercial on local television in this case is irrelevant due to the high cost and lack of effect.

How much can you earn on pancake?

To understand the net profit and the payback period of the business, it is necessary to calculate the costs in stages.

Investment in the project

Investments at the start (in rubles):

• rent of premises - 20,000;
• repair work - 50,000;
• purchase of equipment - 150,000;
• paperwork - 10,000;
• advertising with a sign - 15,000.

Result: 245,000 rubles.

Current expenses

Monthly expenses (in rubles):

• rent - 20,000;
• utility bills - 10,000;
• salary (2 employees) - 40,000;
• purchase of products - 50,000.

Result: 120,000 rubles.

Income and calculation of profit and profitability

The profitability of a business is calculated on the basis of the profit received minus regular expenses.

If we take a standard pancake shop with 50 customers per day and an average check of 100 rubles, then we can calculate the income.

The daily income is 5,000 rubles.

Per month - 150,000 rubles.

Obligatory expenses are deducted from this amount - 150,000 minus 120,000.

The net profit of the entrepreneur is 30,000 rubles per month. If we consider that on weekends and holidays the average check and the number of customers increase, then it is quite possible to judge income up to 50,000 per day.

Profitability - the ratio of net profit to dirty and multiplied by 100%.

30 000/150 000 * 100 = 20%

The payback period for a pancake cafe business, even with minimal profit calculations, will be 4-5 months.

Despite the high competition, the complexity of paperwork, the need to choose a room and place, a pancake business as a business is relevant and profitable. Even the name sounds in Russian and does not cause rejection, like Bistro or Cheburechnaya. In the future, a pancake cafe can be turned into a status establishment and open its own network for the production of branded pancakes.

The tradition of tea drinking in our country is rooted in the distant past. From the usual bagels to exquisite cakes and pastries. All these treats can be found on our tables. However, pancakes are considered to be one of the most favorite dishes. This is a fairly easy-to-prepare delicacy that is available to every family. But pancakes can not only be eaten, you can still make good money on them. Good pancakes are not inferior to traditional fast food establishments and are popular among both young people and older people.

Reconomica I talked with an entrepreneur who opened a pancake shop on his own plot of land, near the highway. He earns money while at home. The businessman will share with our readers the secret of his success, as well as provide a detailed business plan and strategy for opening a small pancake shop. Anyone who wants to start their own business can use these tips.

Greetings to all. My name is Fedor, I am 24 years old. I live in one of the villages of the Krasnodar Territory. My house is located along one of the busy highways leading to Krasnodar. In summer, many vacationers pass through our village, who are on their way to the coast. But even without the holiday season, our track is always busy.

Everyone trades along the highway, and it is very profitable. I also decided to do this

Almost everyone who has real estate along the highway sells various goods. Souvenirs, towels, pillows, soft toys, stuffed animals and other things.

Many people in the resort regions are engaged in roadside trade.

I started to analyze the situation, I needed a business idea

I thought for a long time about what kind of goods I could start trading. All niches have already been repeatedly occupied and all that remained was to come up with something new.

The idea was born from a market analysis

After considering all the options, I concluded that passing people have almost no place to eat. We have few canteens, and even more so there are no pancakes. This is the niche I decided to take.

Garage after reconstruction turned into an attractive cafe

My lot was right next to the road. The house was in the depths of the site, and a brick garage went out to the highway. The garage was non-standard, with an area of ​​30 square meters. I decided to make a pancake out of it. I reconstructed the garage, made a good repair, and instead of a gate, I put a large double-glazed window with a door. Outside, I made an adjoining canopy of lightweight construction so that tables could be placed there for customers during the warm season.

A little imagination, and any garage will turn into a cozy cafe.

The whole operation cost me 300,000 rubles. But everyone has their own situation, maybe someone has a ready-made premises, but someone doesn’t, so I will only provide a business plan for pancake equipment.

Pancake business plan. Specific figures

A short overview business plan for opening a pancake shop.

• A room with an area of ​​30 meters - individually for a separate project.
• Bar counter with recesses for equipment - 24,000 rubles.
• Cabinets (2 units) for kitchens with shelves and decorations - 13,800 rubles.
• Refrigerated showcase - 21,000 rubles.
• Electric pancake maker for large pancakes 1 pc. - 9 250 rubles.
• Pancake maker for small pancakes 1 pc. - 4,400 rubles.
• Electric stove - 9,300 rubles.
• Electric hood 2 pcs. - 8,050 rubles.
• A set of dishes for fillings - 4,950 rubles.
• Crockery and other kitchen utensils - 14,000 rubles.
• Dough mixer - 18,000 rubles.
• Microwave oven - 4,000 rubles.
• Kettles electric 2 pcs. - 3,000 rubles.
• Refrigerator - 32,000 rubles.
• Furniture (metal and wood construction) 4 tables and 16 chairs - 24,000 rubles.
• Plumbing equipment, sinks, taps, drains - 8,400 rubles.
• Bar stools 4 pcs. - 16,400 rubles.
• Plastic outdoor furniture, 4 tables and 16 chairs - 6,900 rubles.
• Aprons, T-shirts and caps for staff - 2,000 rubles.
• Decorative design (clocks, paintings, vases, etc.) - 5,000 rubles.
• Registration of an individual entrepreneur with all trade permits, a sanitary book - 11,000 rubles.
• Alarm equipment, fire extinguishers and other special equipment - 9,550 rubles.
• Advertising signs and a running line - 22,000 rubles.
• Other expenses, including transportation - 10,000 rubles.

The total amount is 280,300 rubles.

I had enough money to open a full-fledged small pancake shop.

From the staff, I planned to hire two shift workers who will work two through two from 10:00 to 22:00. The employee's salary was 18,000 rubles. His duties included baking pancakes, preparing the filling, serving and cleaning the table, washing dishes and keeping the room clean.

Profitability and payback of pancake

For a pancake, as for any fast food, are characteristic:

• Low competitive prices.
• Markup 150 - 250%.
• High traffic.
• The average check is 150 - 350 rubles.

The usual average bill includes a portion of pancakes with stuffing costing from 130 rubles. Tea or coffee from 35 rubles. Small pancake without filling costing 40 rubles. Portion of jam for 35 rubles. Mineral water or juice from 50 rubles. These are the best-selling positions, and the average check is calculated from them. But in fact, during the holiday season, the average bill exceeds 300 rubles.

How much does my institution bring in practice

Pancakes, like any fast food product, have a high percentage of wrapping. Up to 250%!

A pancake shop is a very profitable business. Even with a low traffic of 25 visitors per day, with an average check of 200 rubles, the revenue is approximately 4,500 - 5,500 rubles per day.

Let's take 5,000 rubles as an average and multiply this amount by 30 days of the month, we get an amount of 150,000 rubles. If we take into account all the expenses for the purchase of products, salaries to employees, payment for electricity, taxes and deductions, then at least 60,000 rubles remain clean, we subtract from this amount another percentage for equipment depreciation and 50,000 rubles remain.

I made a calculation based on the minimum attendance of 25 people per day. But in my personal experience, at least 35 - 40 visitors per day. So earnings of 75,000 rubles are guaranteed at any time of the year. Since I have my own premises, I do not pay rent, but these calculations will be useful and serve as a guide for entrepreneurs who want to rent premises.

franchise option

I was also considering buying a franchise of some famous pancake shop. But a franchise is a good thing when there is a lot of competition. I had no such problem, and I refused to buy a franchise. But I learned a lot of useful things when I got acquainted with the principle of operation of these network companies.

And if you have to buy a franchise, then you need to be prepared that the franchisor (right holder) will sell the most expensive equipment. It is, of course, better than usual, and is produced by famous brands, but some factors must be taken into account. In an environment where there is no competition, you should not spend extra money on expensive equipment. The principles of operation and many useful features can be adopted from networkers, but with limited funds, it is better not to get involved in buying a franchise.

Problems when opening a pancake shop and their solutions

But I will not be distracted and go back to the topic of my pancake.

I opened the pancake. Visitors began to come, stop and dine. The most visited times were from 12:00 to 17:00 and from 20:00 to 22:00. But there was still a peak of visits just before closing.

Since everything was closed in the area, and even there were no shops open after 22:00, I decided to change the work schedule and purchase another refrigerator for drinks. Almost every client took mineral water or juice with them on the road.

I had to make adjustments to the work of the institution

Since the sellers were very tired after the work shift, at first I stayed to work myself. They baked pancakes during the day shift, so I had to add filling to them and heat them up in the microwave. Coffee and energy drinks also sold well at night.

Gradually, I also began to trade in cigarettes, at first illegally, and over time I completed the necessary documents. I did not want to sell tobacco products, but at night it was mostly truckers who stopped by, and every second of them asked for cigarettes. I did not want to lose clients, and I also started selling tobacco.

Replenishment of another employee

A month later, I hired another employee - a night seller, and changed it myself with a two-by-two schedule. Night trading brought a small income, but with an increase in client flow, I raised the price of goods at night by 25%.

I did not want to spoil the reputation of the pancake

Over time, night trading with its own specifics turned into a separate business, and I decided to open a convenience store in the near future. The pancake shop was not very suitable for this kind of activity. Moreover, it was the only place in our village where alcohol was not poured. I often held, and I did not spoil the reputation of the pancake.

A successful business required expansion. My marketing moves

Pancake worked for a year and reached a stable income of at least 90,000 rubles a month. As options for expansion, I considered the opening of a large pancake shop. Already in a rented room with an area of ​​​​150 meters.

My pancake shop had gained good popularity and required expansion. Many drivers appreciated our dishes and became regular visitors.

Pancakes with red caviar have become a particularly popular dish. The price of such a portion was 300 rubles, but there was always a demand for them. They were hearty and replaced a full meal.

Such temptation is impossible to resist.

Bestsellers

Pancakes with cheese and mushrooms, pancakes with turkey, chicken, and liver were in the leading places in sales. Of the sweet portions, pancakes with fig jam, peach and apricot jam went well.

We also constantly come up with our own recipes. For example, pancakes with a baked apple and cinnamon can hardly be tried anywhere else.

Our chips

Original recipes have generally become our feature.

We hung a wish box on the wall, and customers could leave their recipes, from which we chose the best ones and then added them to the menu. The prize for the best recipe was that if the recipe won the competition and was included in the menu, then its name would be whatever the client desired. Within the limits of decent, of course. For example, we have pancakes with the name “from Seryoga from Tyumen” and pancakes “from St. Petersburg with love” on the menu. This is our creativity, which helps us to develop and keep the brand.

We also hold various contests, for example, for the coolest car that arrived in a week. The winner is announced a prize - a free portion of pancakes to choose from. This may be stupid, but such a move allows you to attract more customers with an above-average income. Such customers increase the average bill of the institution.

Pancakes and tea are inseparable friends.

Pancakes without tea - money down the drain!

Also in the pancake shop there is a big emphasis on tea, as according to tradition, pancakes are served with tea. On sale there are both bagged tea and loose tea, which are brewed in separate teapots of different capacities. The most popular varieties are our local ones. Mountain herbal tea sells especially well. Tourists like it very much, as some varieties can only be tasted in our region.

Impromptu promotions

Of the advertising tricks, I want to note our joint advertising campaign with one network of gas stations. We sent drivers exactly to their gas stations, and they handed out flyers advertising my pancake at their gas station. They attached flyers to the fuel bill. This gave good results. When carrying out such a campaign, our revenue grew steadily by 50 - 70%.

On our part, work of a different nature was carried out. The duties of my employees included the following: when a client asked a question about where they could fill up, the employee of the pancake shop had to indicate exactly our partner gas station. And not just to point out, but to tell a story that other gas stations with low-quality gasoline may come across along the way, about which all local residents are well aware and go around these places.

Plans for the future and parting words for novice businessmen

Now, for May 2018, I am negotiating the lease of a large room. From my garage converted into a pancake shop, I'm going to make a convenience store.

Be decisive!

As parting words, I want to say the following: if you want to do something, do it. Gather as much information as possible about the business you will be doing. Everything can be calculated. There are no fully occupied niches in a small business. Always and everywhere you can find your place under the sun.

A bit of business psychology

When a person starts doing business and reaches a certain level, he calms down and finds his comfort zone. Being in his comfort zone, the businessman weakens and partially loses control over the business. It is for this reason that new stars are lit, it is for this reason that companies appear that take control of the market in a matter of time. If all businessmen gave 100%, then competition would not be possible.

Very briefly about the development strategy in business and planning

With the right planning, any goal is achievable. Planning should be divided into two parts - strategic (long-term) and operational (short-term). Long-term planning consists of a chain of short operational decisions.

The goal (namely mine) was not to open one pancake shop. One pancake is an operational solution, working out one element out of many. I made a conclusion from this operational decision, and now I know exactly how I should develop further. Now, according to the developed algorithm, I will expand, further improving and improving it.

I have plans to expand and create my own branded network.

The most valuable commodity is an idea

The most valuable commodity is an idea, and every person is given to think. If you want something, just take it. If someone makes money, then so can you!

I wish you all success and development!

Cafe "Blinnaya" is open for quick service to visitors. Not all housewives, at the modern pace of life, can spend a lot of time pampering their loved ones. Therefore, the products should be tasty and of high quality, as close as possible to homemade cakes.

Fast food cafe

Before you open a pancake shop, you need to choose a room, decide on the assortment, find out who will visit it more often, think over the interior and draw up documents.

The location, taking into account competitors, is preferable on the main streets or near some large educational institution. In the first case, the rent is too high. In the second, most likely, repairs will be required, which must be done before opening a pancake shop.

A nearby dining room will not become a competitor if there are no similar products on its menu. And under the condition of fast service and take-away trade, students, schoolchildren, teachers and residents of nearby houses will give their preference to cafes.

Before you open a pancake shop, you will need to purchase equipment: dishes, furniture, refrigerators, air conditioning, a computer. The main ones in the kitchen will be Tefal pancakes, for a start there are 5 pieces. A large area is not needed for a production room. Enough and 20 sq. m. The trading floor should occupy an area of ​​50 sq. m. m. The room should be equipped with a bathroom.

Before opening a pancake shop, all documents must be drawn up, contracts agreed and signed, suppliers identified, advertising given, staff hired and sanitary standards observed.

Cafe equipment

At the initial stage, the dough will be kneaded with a mixer. Subsequently, with an increase in production, a dough mixer will be needed. In addition, the necessary and auxiliary equipment for a pancake house includes such as:

• Two refrigerators - 100,000 rubles.
• Air conditioning - 30,000 rubles.
• Five pancakes - 15,000 rubles.
• Two mixers - 4000 rubles.
• Kettle - 1000 rubles.
• Microwave oven - 3000 rubles.
• Stove - 20,000 rubles.
• Laptop - 30,000 rubles.
• Bar counter - 40,000 rubles.
• Furniture - 40,000 rubles.
• Music center (TV) - 10,000 rubles.

Total: 293,000 rubles.

Production capacity depends both on the production plan and on the quickness of the cook. Taking into account the sales volumes at the initial stage, equipment for a pancake shop will be required in a slightly smaller amount.

Production plan

The first thing to think about is the sale of fresh and high-quality home-made products and related products. The initial volume of production will be small. As consumer demand increases, the range and quantity of products will expand. In the future, it is planned to deliver orders made by phone and the Internet.

In addition to the main direction of public catering, it is planned to hold banquets, anniversaries and memorial dinners. Therefore, the cafe menu will include snacks (cold, hot) and main courses.

Business plan

In the future, you can create a network of pancake shops around the city with a wide range of dishes and services.

The business plan of the Blinnaya cafe involves the manufacture of products from yeast and choux pastry without preservatives and concentrates. The price at the first stage should be lower than that of the main competitors - pizzerias and bars, but higher than the cost.

The work schedule (from 8.00 to 22.00) will allow students to have breakfast before lectures, and in the evening have time to have a hot dinner, so as not to cook on the stove in the hostel.

Pancakes should become quite popular, as this native Russian dish will remind visitors of home cooking. Especially since pizza and greasy pies with minimal toppings have already become boring to everyone. Therefore, the business plan of the Blinnaya cafe will be implemented, and the founders will receive a considerable profit.

Production technology

The baking process consists of several operations - receiving an order, kneading dough, quality control, direct preparation of pancakes, placing and submitting an order. One product takes 1.5-2 minutes, depending on the recipe and the quantity ordered.

Before you open your pancake shop, you need to decide on the suppliers of raw materials and choose recipes and items that will be presented on the menu. For example, at the first stage, four types of goods can be considered: “Royal”, “Ukrainian”, “Russian”, and so on.

Prices for the main products from the supplier in rubles:

• Flour - 8.
• Milk - 9.
• Sour cream - 20.
• Cream - 16.
• Butter - 55.
• Vegetable oil - 30.
• Meat - 150.
• Egg - 22.
• Yeast - 35.
• Bow - 15.
• Sugar - 18.
• Salt - 3.

The suppliers are Dairy Plant, Bakery (flour), Agrocomplex (sugar). And one or two IPs (meat, vegetable oil, tea).

Some products may be purchased from markets.

Planned output per day

If we assume that “Royal” pancakes will be sold in the amount of 20 servings (two pieces each), “Ukrainian” - 30, and “Russian” - 80, then a total of 260 items will be needed. Taking into account the costs of raw materials, electricity, wages, fuel, rent and contingencies, you can calculate the cost price.

It will amount to 17.96 rubles for pancakes "Tsarski". per serving (2 pcs.), "Ukrainian" - 19.02 rubles, "Russian" - 17.6 rubles.

Thus, 20% of the total production will remain for “other”. Consequently, pancake products must be sold per day in the amount of at least 5,000 rubles. 15% of this will add a bar.

The sale price of pancakes is calculated as follows:

"Royally"

• Cost price - 17.96 rubles.
• Markup - 20%.
• Price excluding VAT - 21.23 rubles.
• VAT - 18%.
• Total: 25 rubles.

"Ukrainian"

• Cost price - 19.02 rubles.
• Markup - 20%.
• Price excluding VAT - 22.8 rubles.
• VAT - 18%.
• Total: 27 rubles.

"Russians"

• Cost price - 17.6 rubles.
• Markup - 20%.
• Price excluding VAT - 21.12 rubles.
• VAT - 18%.
• Total: 25 rubles.

Product prices may change depending on inflation.

Cafe organization

The business plan "Opening a pancake shop" includes the choice of legal status, personnel issues and documentation. The cafe will be a limited liability company. The authorized capital is 210,000 rubles. The founders represented by the director, accountant and technologist have equal shares. Private form of ownership.

To open a pancake shop, you need to have equity capital in the amount of 210 thousand rubles and borrowed capital in the form of leasing - 293 thousand rubles. These funds will be used to purchase equipment. The annual lease payment will be 15% of the initial cost of equipment, that is, 43,950 rubles. The term of the contract is five years. Marketing financing is planned to be carried out from the development fund - 30,000 rubles annually.

Documentation

In order for the pancake house to develop as a business and bring in a good income, you need to obtain permission from RosPotrebNadzor (SES) and GosPozhNadzor. An LLC will require the following documents:

1. Notification of the beginning of entrepreneurial activity.
2. Production control program.
3. Sanitary and epidemiological conclusion.
4. Calculation of disinfectants.
5. The conclusion of the State Fire Supervision (Ministry of Emergency Situations).

Personnel issue

At the initial stage, the cook and attendants are provided one per shift.

The duties of the director include organizing the entire work of the enterprise, concluding contracts, searching for suppliers and marketing. In addition, he bears full responsibility for the condition of the cafe and the team, manages the property, represents the pancake in all organizations and institutions, opens bank accounts, issues orders, hires and fires workers.

The technologist is responsible for product quality and assortment expansion, controls production and finished products, draws up a work schedule, checks incoming raw materials and eliminates the causes that interfere with normal operation.

The accountant, who is also the deputy director for economic affairs, is engaged in planning, identifies the reserves of the enterprise, draws up reports and calculates wages. It also settles accounts with suppliers and customers, receives bank loans, makes timely contributions to the state budget and the pension fund.

Two cooks, a waiter and a bartender, a driver and a cleaner will be hired. Their average age will be 30 years. The salary of employees will directly depend on the profit of the cafe. At the end of the month, with an increase in profits, bonuses are provided.

Taking into account the Labor Code, the working hours of cooks, bartenders and waiters will be set two after two, from 7.30 to 22.30. Administrative and managerial staff from 10.00 to 18.00 with a lunch break. The driver will work 5 days a week from 8.00 to 20.00 with a lunch break. Cleaning lady - before the opening and after the closing of the cafe.

With good bandwidth, business profitability will be ensured. But it is impossible to develop consumer loyalty to only one product, albeit a favorite one. Therefore, it is necessary to think about an additional assortment. For example, soft drinks, ice cream, especially in the summer, when most of the students go home. Of the proposed initial positions, you need to leave the most popular ones and constantly add something new.