Positive social advertising presentation in English. Legal regulation of advertising activities
Norms, requirements, procedural documents
Features of legal regulation of advertising activities. Basic rules of law used in regulating advertising activities.
The most important regulations governing relations in the field of advertising are:
Code of the Russian Federation on Administrative Offenses; Civil Code of the Russian Federation; Federal Law of March 13, 2006 No. 38-FZ “On Advertising”;
Law of the Russian Federation of February 7, 1992 No. 2300-1 “On the protection of consumer rights”; Federal Law of July 26, 2006 No. 135-FZ “On the Protection of Competition”
Decree of the Government of the Russian Federation of June 30, 2004 No. 331 “On approval of the Regulations on the Federal Antimonopoly Service”;
Decree of the Government of the Russian Federation of August 17, 2006 No. 508 “On approval of the rules for consideration by the antimonopoly body of cases initiated on grounds of violation of the legislation of the Russian Federation on advertising”
GOST R 52044-2003. “Outdoor advertising on roads and territories of urban and rural settlements. General technical requirements for outdoor advertising media. Placement Rules" (adopted by Decree of the State Standard of the Russian Federation dated April 22, 2003 N 124-st);
Decision of the Council of the Urban District of the city of Ufa of the Republic of Bashkortostan “On a single tax on imputed income for certain types of activities” dated November 15, 2007 No. 29/14 (as amended by the Decision of the Council of the Urban District of Ufa RB dated October 2, 2008 No. 8/5 ).
The main legislative act regulating relations in the field of advertising is the Federal Law of the Russian Federation “On Advertising” No. 38 - Federal Law of March 13, 2006.
The objectives of the law are:
development of markets for goods, works and services based on compliance with the principles of fair competition;
ensuring the unity of economic space in the Russian Federation;
implementation of the right of consumers to receive fair and reliable advertising;
prevention of violations of the legislation of the Russian Federation on advertising; suppression of inappropriate advertising.
The law does not apply to:
information, the disclosure or distribution or communication to the consumer of which is mandatory in accordance with federal law;
reference, information and analytical materials (reviews of domestic and foreign markets, results of scientific research and testing) that do not have the main goal of promoting a product on the market and are not social advertising;
messages from public authorities, other government bodies, messages from local government bodies, messages from municipal bodies that are not part of the structure of local government bodies, if such messages do not contain information of an advertising nature and are not social advertising;
signs and indicators, which do not contain advertising information;
announcements of individuals or legal entities not related to business activities;
product information, its manufacturer, about the importer or exporter, placed on the product or its packaging;
any product design elements, placed on the product or its packaging and not related to another product;
product mentions, means of its individualization, about the manufacturer or seller of the product, which are organically integrated into the works science, literature or art.
Signs of false advertising
Signs of false advertising
The law provides a list of information to which this rule applies.
The previously existing norm prohibiting the use of undocumented superlative terms in advertising has been transformed by the new version of the law into prohibition to indicate
over others, if these advantages
are not true.
Among the requirements for advertising in the Russian Federation The main ones can be mentioned as follows:
Demonstration of the processes of smoking and consumption of alcoholic beverages, as well as beer and drinks made on its basis is not allowed;
The use of images of pharmaceutical and medical workers is not allowed, with the exception of advertising medical services and hygiene products;
Special requirements for advertising
ban on showing minors in dangerous situations;
addressing minors and using their images is prohibited in advertising of alcoholic beverages, beer, tobacco and weapons (in advertising of medicines and risk-based games it is prohibited to address minors);
Advertising of certain types of goods
Advertising of alcoholic beverages and tobacco is permitted only inside newspapers and adult magazines and at points of sale. A number of restrictions are imposed on the content of advertisements for these products, including for the protection of minors. It is prohibited to use statements in advertising of these products that their use is important for achieving social recognition, professional, sports or personal success, or helps improve physical or emotional well-being.
It is prohibited to use images of people and animals, including animation techniques, in beer advertising. Beer advertising is limited in time in television and radio programs, in film and video services, it is prohibited in print publications, radio and television programs, audio and video products for minors, in media specializing in education, health and ecology, as well as in educational organizations, medicine, children's, sports institutions and so on.
Labor is a value (For satisfaction from a job well done, against hackwork in any workplace). For civil mutual respect against rudeness and rudeness. For the cleanliness of urban and natural reservoirs. For respect for elders in transport and on the streets, against age-related selfishness. For self-education against the growth of ignorance among the population. For clean speech in public places, against obscene use of words. For civic self-respect (For a sense of personal national dignity) Spare the planet (For saving utility resources (water, heat, gas). Advertising a certain lifestyle (advertising against smoking, drinking alcohol, against AIDS, for caring for the older generation) Civil rights and responsibilities , revival of the national idea, patriotism (love your hometown, pay taxes, etc.) Prevention of personal safety of citizens (compliance with traffic rules).
Submitting your good work to the knowledge base is easy. Use the form below
Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.
Similar documents
Characteristics and methods of implementing the main activities to generate demand for new goods and services: advertising, presentation, personal selling, branding, public relations. Analysis of the effectiveness of using these measures at the MEGAMART enterprise.
course work, added 04/18/2010
Promotion of creative (viral) videos for both the Internet and television. Hidden advertising in public places. Stop motion videos and techniques for creating them. Creation of the XAT logo from various materials. Examples and design of souvenir products.
presentation, added 04/20/2010
The concept of advertising, the history of its development in Russia. The main tasks and rules for creating ethical advertising, criteria for a quality advertising product. The main signs and legislative regulation of the inadmissibility of unethical advertising in everyday life.
course work, added 04/05/2012
Problems of psychological influences and manipulations in advertising. The essence of the concept of “hidden advertising” and its regulation. The genre palette of hidden advertising, its examples in the modern mass media space. Formation of certain ideals and values.
course work, added 04/08/2018
What kind of advertising can it be? Focus on your consumers. Promotion of your product. Unique selling points. Types of advertising. Advertising in the press. Television advertising. Radio advertising. Direct mail advertising. Commercial literature.
course work, added 04/10/2006
Hidden advertising, its concept, characteristics and types. Product placement as a type of hidden advertising and the technique of its effective use, its differences from other types of advertising. Legal basis for Product placement in modern television production.
course work, added 10/19/2010
Basic concepts and general requirements for advertising as a promotion tool. Conscientiousness and unreliability of advertising, exclusions in advertising. Products for which advertising is not allowed. Outdoor advertising and installation of advertising structures and their types.
abstract, added 08/21/2008
Advertising as the engine of trade. Advertising of mobile phones and personal computers. General requirements for advertising. The concept of unfair and unreliable advertising. List of products whose advertising is prohibited. Advertising placed on television.
History of public service advertising The first public service advertisement appeared in America in 1906, the purpose of which was to protect Niagara Falls from harm caused by energy companies. The first public service announcement appeared in America in 1906, the purpose of which was to protect Niagara Falls from harm caused by energy companies.
Directions of social advertising: The problem of drug addiction; Drug addiction problem; Drug addiction problem; Drug addiction problem; Environmental problem; Environmental problem; Environmental problem; Environmental problem; Human security; Human security; Human security; Human security; Violence, etc. Violence, etc. Violence
Anti-drug advertising. Do not protect children from scary fairy tales. “Mary had a small syringe with which she injected drugs. And wherever Mary went, the syringe was always with her. Mary loved her syringe so much that she always thought about it. She left her syringe only when she went to the next world.” “Mary had a small syringe with which she injected drugs. And wherever Mary went, the syringe was always with her. Mary loved her syringe so much that she always thought about it. She left her syringe only when she went to the next world.”
Anti-drug advertising. Do not protect children from scary fairy tales. “Johnny, Johnny! “Johnny, Johnny! -Yes, dad. -Yes, dad. -Do you snort cocaine? -Do you snort cocaine? -No, dad. -No, dad. -You're lying! -You're lying! -No, dad. -No, dad. -Say a word! -Say a word! -Aaaaaaaaaaa..." -Aaaaaaaaaaa..."
Violence against children. Mom doesn't see Uncle John coming to our house. He likes to play a game that hurts me. That's why I hurt my dolls. Mom stopped buying me dolls. Mom doesn't see Uncle John coming to our house. He likes to play a game that hurts me. That's why I hurt my dolls. Mom stopped buying me dolls. Now mom has no way of knowing. Now mom has no way of knowing.
