Our world is being changed by individuals with unconventional thinking. They are often a real punishment for relatives who do not know what to expect from them. But at the same time, they are surrounded by an attractive aura for others. Seems like success is on their heels. What helps such people to reach such heights? Of course, this is a special view of the world. It can be formed different ways. For example, adopt your favorite principles of Steve Jobs.

A little about the "apple" genius

There was nothing about young Steve that indicated future success. He grew up in an ordinary middle-class family. Mom was a housewife and dad was a car mechanic. At school, the boy studied very badly. He often hooligans and played pranks.

In those not so distant times, the first personal computers appeared on the market. Neighbor Jobs was just engaged in the development of components for operating systems. This could not but interest the guy. So he became interested in electronics.

While still at school, Steve met Wozniak, who was developing and assembling homemade devices. Many years later, this duo founded Apple Computer, which became the beginning of a brilliant successful way genius.

Interestingly, even at the very beginning of his career, Jobs strove for spiritual growth. At the age of 17, he became a vegetarian, and two years later he went on a trip to India. Since then, Steve has preached Zen Buddhism, meditated for a long time and observed austerities, striving for enlightenment.

Thanks to spiritual searches, he managed to form his own system of worldview. She has been tested many times personal experience businessman to make sure his convictions are true. Favorite principles of Steve Jobs consisted of the following postulates:

Something curious

Like everyone a famous person, our hero was surrounded by legends during his lifetime. Separating truth from fiction is sometimes very difficult. But some Interesting Facts about Jobs can be found. For example:

• Steve had Syrian roots through his father. He was adopted as an infant by spouses who were unable to have children.
• His sister Mona Simpson is a famous writer. Moreover, Steve found out about its existence at the age of 31.
• For some reason he was sure that he was sterile. When his first child appeared, he doubted his paternity.
• Jobs was a pescatarian, meaning he ate fish and dairy products, but eliminated meat from his diet.
• In his early youth, he dreamed of becoming a Buddhist monk, but, fortunately, his guru dissuaded him.
• Steve's salary at Apple was the most modest. He received $1 a year.
• He drove a car without license plates, always parking in handicapped spaces.
• Pixar was bought by Jobs for $10 million. Disney bought it in 2006 for $7.5 billion.

Much can be said about this legendary man. His short life was very bright and interesting. But one thing becomes clear, his character helped him achieve success: inquisitive, purposeful, creative, active, striving for perfection.

Today, Steve Jobs would have turned 64. The founder of one of the world's most successful corporations, Apple, died in the United States after an eight-year battle with cancer, the legendary business magnate was only 56 years old.

In his almost forty-year career as Silicon Valley Guru, Steve Jobs came up with several revolutionary solutions that changed the face of the entire industry. Jobs will forever remain one of the most prominent personalities in the history of IT technology. Today we remember what principles Steve Jobs was guided by in his work.

Steve Jobs was attentive to details. On the eve of the presentation of the first iPod, Apple employees spent the night replacing headphone jacks because Jobs decided the headphone jack should go into them with a resounding click (Julie Jacobson / AP Photo)

Before you run trading network Jobs hired Mickey Drexler from Gap to join the team. (Daniel Barry/Getty Images)

Jobs was equally proud of the products he introduced to the public and those he froze. For example, Jobs worked hard to create a clone of "Palm Pilot", however, when he realized that mobile phones ousted from the PDA market, then without regret curtailed all developments, which gave its engineers the opportunity to work on the iPod. (AP Photo)

Jobs famous quote: "People don't know what they want until you show it to them." So he himself worked as a one-person focus group, taking prototype products home and testing them for months. (Beth Keizer/AP Photo)

While working on early drafts for Apple, Jobs carefully studied the use of fonts, ergonomics, and appearance Sony products. While working on the body of the first Mac, he wandered around the Apple parking lot, studying the structure of the bodies of German and Italian cars. (Paul Sakuma/AP Photo)

Jobs' design philosophy is one of constant simplification. When designing the very first iPod models, he told designers to get rid of buttons, including the button to turn the device on and off. The designers complained and complained and developed the scroll wheel that later became iconic. (Anonymous/AP Photo)

At Apple, no one talks too much. Maintaining secrecy helped Jobs maintain a frenetic interest in his products, with the result that the presentation of his new products invariably became the news of the day. (Paul Sakuma/AP Photo)

The original Macintosh team had a hundred people, no more, no less. If a 101st person was hired, someone had to make room for him. Jobs decided he could only remember the names of 100 people in the company. (Paul Sakuma/AP Photo)

Jobs was quite a strict boss, but for Apple employees, his charisma was a powerful motivator. Jobs' enthusiasm became main reason what is above the first Mac The Apple team worked 90-hour weeks for three years to create this legendary product. (Sal Veder/AP Photo)

Everything Jobs did was developed from prototypes: technique, software, even Apple stores. Architects and designers spent more than a year designing a prototype store in a hidden warehouse near the company's headquarters, only for Jobs to wrap up the project and start all over again. (Craig Ruttle/AP Photo)

Today it became known that Steve Jobs is no longer with us - probably one of the most prominent people not only on the IT scene, but in all parts of modern life. He did things that changed things that seemed unchanged, he inspired millions of people. Under his leadership, products were created that someone adored, and someone condemned, but everyone admired them. There were no indifferent people, just as there are none today.

In my mind, this person was the only idol I can remember, and this makes it even more offensive.

Below we offer the most notable sayings and principles that Jobs followed.

Computers are like a bicycle. Only for our consciousness.

I didn’t have my own room, I slept on the floor with friends, I rented 5-cent cola bottles to buy food, and every Sunday I walked 7 miles to have a good dinner at the Hare Krishna temple once a week. This was spectacular! [Stanford alumni speech, 2005]

The main reason why people will buy a computer for their home will be the ability to be connected to the national communications network. We are at the very beginning of this stage, but it will be a real breakthrough. About like a phone.

Better to be a pirate than to be in the Navy. [Quoted in Odyssey: Pepsi to Apple, 1982].

If for some reason we stumble, let's say we make a few fatal mistakes and lose the competition to IBM and Microsoft ... Then dark days will come for the entire computer industry. [from Steve Jobs: The Journey is the Reward, 1984].

It (the computer) executes very simple instructions - take a number, add it to another number, compare the result with the third one, but it executes them at a rate of 1,000,000 per second. And at a speed of 1,000,000 per second, the result already seems like magic.

Do you want to sell sweetened water for the rest of your life, or do you want to come with me and try to change the world? [To PepsiCo President John Schooley, luring him into office CEO Apple, 1983 Schooley will get Jobs fired from Apple in two years]

John Schooley destroyed Apple by filling the minds of the company's employees with false values. He replaced people with right principles with people with wrong ones. And together they made tens of millions of dollars, caring more about their own fame and well-being than about Apple and, most importantly, its users [Smithsonian Institution talk, 1995].

It was as if I had been punched in the stomach and had my soul knocked out of me. I'm only thirty and I want to keep making things. I know that I can build at least one more great computer. But Apple won't give me that chance.

I have a plan to save Apple. The perfect products and the perfect strategy to fit the company. But no one there will listen to me.

Looking back, I can say that my dismissal from Apple was the best event in my life. I got rid of the burden successful person and regained the ease and doubts of a novice. It liberated me and marked the beginning of my most creative period. [Stanford alumni speech, 2005]

Stay Hungry Stay Foolish. [Stanford alumni speech, 2005]

The problem with Microsoft is that they have no taste. None at all. They don't think creatively. Their products have no culture.

The desktop market is dead. Microsoft completely dominates without bringing any innovation to the industry. This is the end. Apple lost, and in history personal computers came the Middle Ages. And this will continue for about ten years.

I wish him all the best, really. I just think he and Microsoft are too narrow-minded. It would have done him good if he had indulged in LSD in his youth or lived with hippies. [About Bill Gates. The New York Times, 1997].

Creativity is just making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, they just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This is because they have experienced and seen more than others, or because they think about it more.

When you're young and you watch TV, you think the TV companies conspired to make people dumb. But then you grow up and understanding comes: people themselves want this. And that's a much more frightening thought. Conspiracy is not scary. You can shoot the bastards, start a revolution! But there is no conspiracy, TV companies are just satisfying the demand. Unfortunately it's true.

Modern Apple products suck. They are not sexy [Before returning to Apple. BusinessWeek, 1997]

This is not only my personal show. There are many talented people in the company, and for several years in a row they had to listen to the whole world telling them that they were losers. Some of them even began to believe it themselves. But they are not losers. They need a good plan and a good top management team. Now they have it. [On his return to Apple, BusinessWeek, 1998]

It is very difficult to create a product using focus groups. Often people don't know what they want until you show it to them.

We've made the icons on the screen look so pretty you'll want to lick them. [About Mac OS X. Fortune, 2000]

Some sneakers cost more than an iPod. [Explaining the $300 iPod price. Newsweek, 2003]

If building great products was as easy as writing checks, then Microsoft would have great products.

It's like a glass of ice water in hell [On the popularity of iTunes among Windows users. Joint presentation with Bill Gates at the AllThingsD conference, 2007]

Today we present three new products in one. It is a revolutionary mobile phone, touch screen iPod and internet device. [At the presentation of the iPhone. 2007]

We do not climb into the search, but they decided to do the phones. Make no mistake, they want to destroy the iPhone. We won't let them [About the new mobile operating system Google Android. 2010]

“Don’t be evil” is complete nonsense [About Google’s corporate slogan “Don’t be evil”, 2010]

It's amazing [At the presentation of the iPad, 2010]

I've said this before, but I'll say it again: It's in Apple's DNA that technology alone is not enough. Only technology in alliance with the humanities produces results that make our hearts sing. Now many people are entering the tablet market and looking at them as new PCs. Hardware and software are made by different companies. They talk about speeds like they're PCs. And all our experience and every bone in our body says that this is the wrong approach. [At the presentation of the iPad 2, 2011]

It just works. [At the presentation of iCloud, 2011]

For the past 33 years, I have looked in the mirror every morning and asked myself, “If today is the last day of my life, will I do what I have planned for today?” [Stanford alumni speech, 2005]

I don't want to be the richest man in the graveyard.

The problem is that I got older and realized that technological innovations are not able to really change the world. Sorry, but it's true. This understanding comes with the advent of children. You are born, you grow old, and then you die. And this has been happening for many years now. And nothing will change that.

I am confident that the brightest days and innovative inventions of Apple are yet to come [Message to Apple employees dated August 24, 2011]

Remembering that I'm about to die is a great tool that has helped me make all the most important decisions in life. The thought of imminent death The best way get rid of the illusion that you have something to lose. You are already naked, and there is no reason not to follow your heart. Death is the best invention of life." [Speaking to students at Stanford, 2005]

An IT world that for many years anticipated the technological revolution. Steve Jobs made a huge contribution to the development of the industry. With his death, the world lost the greatest man, and Apple is a creative genius. Today, MacDigger, with reference to decided to recall what principles Steve Jobs was guided by in his work.

1. Strive for excellence

Steve Jobs was attentive to details. On the eve of the presentation of the first iPod, Apple employees spent the night replacing headphone jacks because Jobs decided that the headphone plug should click into place.

2. Work with experts

Before launching the company's sales network, Jobs hired Mickey Drexler from Gap to join the team.

3. Be merciless

Jobs was equally proud of the products he introduced to the public and those he froze. For example, Jobs worked hard to create a clone of the “Palm Pilot”, but when he realized that mobile phones would be forced out of the PDA market, he turned off all development without regret, which gave his engineers the opportunity to work on the iPod.

4. Don't Focus on Focus Groups

Jobs' famous line: "People don't know what they want until you show it to them." So he himself worked as a one-person focus group, taking prototype products home and testing them for months.

5. Study and research is a never ending process

While working on early drafts for Apple, Jobs carefully studied the use of fonts, ergonomics, and the look of Sony products. While working on the body of the first Mac, he wandered around the Apple parking lot, studying the structure of the bodies of German and Italian cars.

6. Keep it simple

Jobs' design philosophy is one of constant simplification. When designing the very first iPod models, he told the designers to get rid of the buttons, including the button to turn the device on and off. The designers complained and complained and developed the scroll wheel that later became iconic.

7. Keep your secrets

At Apple, no one talks too much. Maintaining secrecy helped Jobs maintain a frenetic interest in his products, as a result of which the presentation of his new products invariably became the news of the day.

8. Work in a small team

The original Macintosh team had a hundred people, no more, no less. If a 101st person was hired, someone had to make room for him. Jobs decided he could only remember the names of 100 people in the company.

9. Less stick, more carrot

Jobs was quite a strict boss, but for Apple employees, his charisma was a powerful motivator. Jobs' enthusiasm was the main reason why the Apple team worked 90-hour weeks on the first Mac for three years, thanks to which this legendary product was created.

10. Use Prototypes

Everything Jobs did was developed from prototypes: hardware, software, even Apple stores. Architects and designers spent more than a year designing a prototype store in a hidden warehouse near the company's headquarters, only for Jobs to wrap up the project and start all over again.