At the moment, the business has the following characteristics:

• the total area of ​​the salon is 80 square meters;
• number of employees - 8 people;
• formed a base of regular customers;
• own premises, located in the central part of the city;
• initial costs - from 3 million rubles;
• monthly income - from 500 thousand rubles;
• business payback - 1.5-2 years.

The room has two entrances, a designer renovation, there are two laptops (working), connected to the Internet, a boiler, a stereo system and video surveillance.

There are three halls - cosmetic, manicure and hairdressing. In addition to the main premises, there is a small storage room, a bathroom, a shower and a kitchen.

How to open a successful hairdressing salon and where to start in the first place?

Introduction or open a hairdresser step by step

I have been in this business for a long time, and I noticed one interesting thing. Even during a crisis, women do not save on their beauty (men to a lesser extent).

Therefore, the services of a beauty salon are always in demand. You can start with one haircut room. This will be enough to get back on your feet. In the future, you can expand and create a full-fledged beauty salon.

But keep in mind one important point! When choosing a room, focus on the further development of the business (especially when it comes to buying rather than renting).

We draw up a business plan for a hairdressing salon correctly

It is quite possible to write a working business plan for your hairdressing salon inexpensively. To do this, you need to purchase a business plan template and then, with the help of a specialist, rework it to suit your needs and objectives. If you do as I suggest, then you can save a lot:

What are the types of hairdressers?

The main services provided in the hairdressing salon are washing, drying, dyeing, styling and cutting hair. This is enough to get started.

After visiting your establishment, a person should leave neat and neatly cut. In the future, the hairdresser can become just one of the branches of a large beauty salon.

In this case, several main types of salons can be distinguished:

1. Basic level. In fact, this is an ordinary hairdresser, whose main customers are residents of nearby houses and areas. The main services of such an institution are coloring and haircut.

When organizing such a business, it is very important to hire qualified personnel and try to keep them. Regular customers, as a rule, go to "their" master. The average cost of services in such an institution is from 400 rubles.

2. Average level. This is already a small salon, which offers a wider range of services.

In particular, a solarium, nail care services, a tanning studio (a solarium is enough) should be added to a haircut and hair coloring.

As in the first case, attention should be paid to the selection of qualified personnel and, if necessary, to train them.

In mid-level salons, clients pay for extra comfort and individual attention.

The cost of services will be higher - from 800 rubles.

Over time, a small shop can be opened in a beauty salon, which will bring additional income. The main products are body and hair care products.

3. High level (luxury studio). It is very difficult and expensive to open such an institution on the go. The salon provides a wide range of services.

At the same time, clients come not only to clean themselves up, but also to feel their high status, relax and have a good rest. The range of services is very wide - face, skin, hair, body care, spa services, aromatherapy, massages and so on.

Such establishments are visited by a special clientele, so the approach should be appropriate.

Beauty salon employees must be true masters of their craft, be able to properly communicate with visitors and satisfy their requests to the maximum. The cost of services in such an institution is from 3,000 rubles.

When choosing the type of hairdressing salon, be guided by your budget. In particular, to open an ordinary hairdressing salon, it is enough - from 500 thousand rubles.

If you open a luxury beauty salon, then the costs increase tenfold. On average, the organization of such a business and the arrangement of the premises cost from 5 million rubles and more.

What does it take to open a barbershop?

What are the design features?

To open a barbershop, you must collect a certain package of documents.

Here you will need:

• permission of the Sanitary and Epidemiological Station (without fulfilling all the requirements, it will not be possible to obtain it);
• certificate. The advantage of the hairdressing business is that it does not require a license;
• firemen's permit.

To quickly get a certificate, carefully study the rules for certification of hairdressing services.

How to register?

The best option for registration is an individual entrepreneur. Don't forget to register with the tax office. In addition, before opening a business, send the necessary papers to Rospotrebnadzor for registration.

The list is as follows:

• application (drawn up in the appropriate form);
• passport of a citizen of the Russian Federation;
• IP registration certificate;
• papers confirming the installation of a cash register;
• documents confirming the right to own a business premises or a lease agreement.

Which room to choose?

If you are taking the first steps in this business, then you should not spend money on buying a room. The best option is rent.

In this case, it is desirable to adhere to the following requirements:

• the minimum area per workplace is from 14 square meters. To organize each subsequent workplace, add 7 "square". As a rule, 60-65 square meters are enough to organize an average salon. This area can accommodate two places for haircuts, a solarium, workplaces for specialists in manicure and cosmetics;
• pay attention to planning. It is very important that the premises have a hall for receiving customers, an entrance hall (a place where customers will wait in line), a warehouse for storage and other storage facilities;
• make sure there is a second entrance. This is important not only from the standpoint of fire safety, but also to attract additional customers;
• in the beauty salon it is necessary to bring water supply. The easiest way is to connect to the city network, but for this an appropriate project must be drawn up and implemented. To save on this issue, it is better to rent a room in a residential building where these issues have already been resolved;
• consider lighting issues. Ideally, if natural and artificial light is supplied to the workplace;
• resolve the issue with ventilation, because various perfumes and chemical-based care products are actively used in the beauty salon. Workplaces should be provided with additional air conditioning;
• provide a shower room for staff;
• obtain the consent of the tenants. This is important when it comes to renting premises on the ground floor of a residential building. In this case, permission will have to be “begged” only from residents of nearby apartments.

Table number 1. The potential of creating hairdressing salons in Russia

The optimal location of the hairdresser is in a residential area, in a hotel, near the airport or train station. In general, the place should be accessible and crowded.
When it comes to opening a spa, it is better to open it in the central part of the city or in a large shopping center.

The cost of renting a room can be from 600 rubles per square meter (per month). Therefore, if your room will have an area of ​​​​60 square meters. meters, the costs will be from 36,000 rubles per month.

What equipment will be needed?

The purchase of equipment depends on the type of hairdressing salon. The minimum set is hair dryers, armchairs, sinks, dressing tables, a laptop, dryers. In addition, you will need various devices for hair care, cars, combs, perfumes and other "small things".

Purchase costs - from 200 thousand rubles.

How to open a barbershop from scratch and without money

How to select staff?

Pay special attention to the selection of qualified personnel. Each employee must have relevant experience, education and work experience.

You don’t need to believe a word - require confirmation of qualifications with a diploma. The number of training hours must be at least 1000. In addition, a medical book is a mandatory requirement.

As for age, there are no special restrictions. The salon can accept both young and more mature masters. Be sure to find a director who will deal with all issues of the salon.

In addition, you will need two cleaners, a cashier, hairdressers. It is better to conclude an employment agreement with the latter in order to avoid “churn”. In addition, the document should stipulate the issues of training, wages, bonuses, and so on.

The income of the master depends on the profit that he brings to the salon. On average, one person can bring from 5 to 8 thousand rubles a day. Salary is 25-30% of this amount.

The best option is when an employee receives a minimum salary (from 15 thousand rubles) plus a percentage of income. Periodic bonuses are required.
With a staff of 6-10 people, labor costs will be from 150 thousand rubles.

Table number 2. Growth of hairdressing services in Russia

How to advertise a business?

As many customers as possible should learn about the new institution. The best ways of promotion are advertising on prospectuses, mailing lists, distribution of coupons at a discount to first customers, creation and promotion of a website, advertising on TV and in newspapers.

Is it profitable to open a barbershop?

Financial part

Expenses:

• for registration - from 20 thousand rubles;
• for equipment - from 200 thousand rubles;
• for advertising - from 50 thousand rubles;
• for wages - from 150 thousand rubles / month;
• for rent - from 36 thousand rubles per month.

Income:

• total income - from 700 thousand rubles;
• net income - from 300 thousand rubles.

Payback - 1.5-2 years.

The hairdressing business is quite profitable, does not involve large investments, licensing, collection of an extensive list of permits, and is not afraid of competition. Therefore, opening a hairdressing salon is a very successful and feasible idea.

Before you open a hairdressing salon, decide on the format of the future institution. It could be:

1. Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 seats and are located in residential areas.
2. Mid-range salon offering a wider range of hairdressing, nail services, some.
3. An elite establishment providing first-class hairdressing services. In such salons, an individual approach to the clientele is practiced. The staff employs highly qualified craftsmen, has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.

Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more). First, the high cost of rent affects. Secondly, under certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is the opening of an economy category establishment.

Choosing a concept, drawing up a basic set of services

The purpose of this project will be the creation of an economy institution, designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide on the basic set of services. For our institution it will be:

• simple and model haircuts;
• hairstyles and styling;
• caring procedures for hair;
• perm;
• staining;
• shaving.

Gradually, the list of services can be expanded.

Registration of a hairdressing business

You can register a hairdressing salon as an (individual entrepreneur) or a legal entity (). The first option is preferable because:

1. The level of responsibility of an individual entrepreneur is lower than that of an LLC, and the opportunities are approximately the same.
2. To register an LLC, you need to have an authorized capital, so you won’t be able to open a hairdressing salon from scratch. You will also need to draw up constituent documents, make a round seal, open an account, and issue other attributes that are mandatory for legal entities.
3. The institution provides services to individuals.
4. Individual entrepreneurs pay less taxes and keep accounting according to a simplified scheme.

In fact, an LLC for a hairdresser is beneficial only if the founders of the institution are several people.
for salon business:

• 93.02 - and hairdressing. This category includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, trimming hair, pedicure, makeup, manicure, etc.
• 52.33 - and also 52.13 - retail sales of other types in non-specialized outlets. These codes will be needed if the institution will sell hair / skin care products;
• 85.14 - other health protection activities, as well as 93.04 - sports / recreational activities. These codes are needed if you are going to complete the establishment with a massage parlor, offer weight loss services, etc.

Choosing a taxation system for hairdressing

Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the taxation system before opening a hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually beneficial for hairdressers to work according to the UTII scheme. But if you expect your establishment to bring in more than 900 thousand rubles annually, it is advisable to acquire a patent. To calculate its value, the planned annual income should be multiplied by 6%. So, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is allowed to apply only to individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.

What permits are needed to open a barbershop

You do not need to obtain a license to run a hairdressing business. But you should get a sanitary and epidemiological conclusion for communal services. Let's figure out what you need to open a hairdressing salon from permits:

1. Rospotrebnadzor is notified that you have started business activities. This must be done prior to opening.
2. The room, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Control over the implementation of these requirements is carried out by Rospotrebnadzor.
3. The premises must meet all fire safety requirements.
4. Hairdressers must have sanitary books.

It is desirable for owners to perform voluntary certification. This procedure confirms the safety of the services provided in the institution, their compliance with all standards / norms.

What are the requirements for a hairdressing salon?

The choice of premises for a future hairdressing salon is a very important stage that directly affects the profitability of the institution. It is recommended to open an economy category salon in sleeping areas. When choosing a room, you should pay attention to its compliance with fire and sanitary standards, the presence of communications.

There must be at least 6 m2 of space per 1 place. Before you open a hairdresser, you will need to equip a waiting area, a room for staff, a bathroom. After carrying out simple calculations, we find that the minimum area of ​​\u200b\u200bthe room should be about 40 m2. It should be noted that it is forbidden to place a hairdresser in residential apartments. An exception is when an apartment is transferred to a non-residential fund.

When creating a technological project, it is necessary to calculate and plan all of the above zones. On the basis of this document, a communications project is being developed, which includes ventilation, water, sewerage, electricity. Then they make a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully approach the choice of a construction team and carefully read the contract. After all, the success of a business will largely depend on the quality of the design of the institution.

What equipment will be needed

To open a small salon, you need a little equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is required for a hairdressing economy category:

• Tools: scissors, combs, razors, curlers, clips;
• Appliances and equipment: dryers, hair dryers, clippers. The institution is equipped with the 1st sink with an armchair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
• Furniture and items: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs / armchairs for the hall, computer desk, hanger;
• Textile products - capes, towels, napkins, overalls / uniforms for staff;
• Computer for administrator workstation;
• Consumables, cosmetics.

You can choose equipment for a turnkey salon by contacting a company that specializes in equipping hairdressing salons. A more complicated, but cheaper option is to independently select all the necessary products in. You may be able to work with the public employment service. This will make it much easier to start your business. Moreover, a grant is allocated for a business in the service sector with a much greater willingness than for a retail outlet.

Recruitment

The staff of a small barbershop consists of:

• Administrator;
• An accountant working on an outsourcing scheme or on a part-time basis;
• 3-4 masters who work in shifts.

Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and goodwill of the masters. There is no universal scheme for finding good shots. You can opt for young professionals who strive to improve, or prefer experienced hairdressers with an established clientele. The latter are likely to ask for a higher salary.
To search, you can use the Internet, specialized publications, or trust the recommendations. Typically, a hairdresser earns up to 40% of the amount of revenue. Labor relations are formed with employees. It is important to check the availability of health records. It should be borne in mind that most clients tend to be served by a certain master. In the event of the dismissal of the hairdresser, be prepared for the fact that the institution will lose some of the customers. Therefore, initially aim for a long and mutually beneficial cooperation with the masters.

12Oct

Ways to register as an entrepreneur and taxation

To open a beauty salon as a business, you should choose a registration system as an entrepreneur. It can be an LLC or an individual entrepreneur. It is better and easier to start with an individual entrepreneurship, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In the salon where cosmetic and medical manipulations are carried out, taxes should be paid according to the simplified taxation system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After the repair of the premises, it is necessary to begin to draw up documents. The main paper is the technical passport of the premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

• Administration of the city or district;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also control the work of the institution.

In addition to the fact that the room for the salon should look modern and presentable inside, and outside there are also requirements from the SES, the fire department.

It would be good for a novice businessman to get acquainted with the full list of requirements from the SES, they are spelled out in San PiN 2.1.2631-10. For example, here are the most important excerpts from this document.

• can not be used for salons and hairdressing basements of houses;
• you can open such establishments in former residential apartments, but only after transferring them to a non-residential fund;
• the size of the room is not less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite - the presence of sewerage and water supply;
• ventilation systems should not be combined with the ventilation of residential apartments and public premises;
• wall decoration indoors should not be done with paper wallpaper;
• the illumination of each workplace should be at least 40 lux.
• entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

Equipment requirements are:

• mandatory availability of passports, certificates and certificates for all supplied consumables, equipment, tools;
• devices must be authorized by the Ministry of Health of Russia, otherwise their use is illegal;
• all technical equipment must have warranty service, contracts serve as evidence.

Linen (towels, peignoirs, aprons) should be in three sets. One in the wash, another in work and the third for a shift. You can conclude an agreement with the laundry, but recently it has become convenient to use disposable kits. You can order them from consumable suppliers. They are inexpensive and solve the problem with hygiene.

Experienced directors of hairdressing salons are advised to introduce a special uniform for staff. This will help to maintain a working mood and a corporate image that customers like.

For SES such documents should be prepared:

• magazines: sterilization of instruments, general cleaning, work of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• export agreement: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution for inspection.

It is necessary to submit papers and documents to the Pozhtekhnadzor for opening a beauty salon:

• personnel briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• an order to appoint an employee responsible for safety in case of fires;
• action plan for employees in case of fire at the facility;
• document - the conclusion of firefighters.

It is necessary to monitor the constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for the opening of a beauty salon from scratch.

In addition, it is necessary to arrange a visitor's corner, where there should be: a book of complaints, trade rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

How to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the institution. In other words, determine what services will be offered in the salon, their level and class, how many masters will be needed.

Marketing research will help answer these questions - sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future customers. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my acquaintances told how competitors often visited them in the salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after the opening of a beauty salon by my friend, the attendance of the neighboring salon fell sharply. As they say, everything is known in comparison!

If you neglect this information, then you can open a budget institution in an area where people are used to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option- salons that provide inexpensive services for manicure, hairdressing, and some cosmetic procedures. They differ in inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The level of staff qualification is low.
• Business Class - These are well-furnished rooms. Services are presented in a wide range, but their prices are higher than in the previous version. The professionals are highly qualified. Cosmetics of famous brands. Equipment and furniture are in the middle price category.
• VIP-class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Cosmetics only elite class. A lot of services, as a rule, at a high price, are performed by masters of the highest qualification.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, the prices in such salons will be higher.VIP– salons, as a rule, of the closed type. They differ in an individual approach to each client.

It is better for a beginner in the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has an eminent master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs first open a budget option for a salon in one city. Then, gradually, if things go uphill, several business-class salons are opened in neighboring cities. Masters gain experience and in parallel study constantly at courses. A businessman has money to buy expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Now it is fashionable to call your beauty salon "beauty studio" or "beauty boutique".

Requirements for the location of the beauty salon

Successful entrepreneurs in the hairdressing and salon business claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. It is necessary to pay attention to the popularity of this place, that is, its passability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the side of the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, then it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and fix it in writing.

The cost of renting in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to consider some points:

• The number of people coming to the mall;
• The average price of a product in boutiques, and how it compares with the average bill of a future salon; for example, if a hairdressing salon has an economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is inappropriate.
• The client flow in the shopping center is not the clients of the salon, so advertising and other tricks will still be needed to attract people.

Beauty salons of an average level are best placed in a residential area of ​​​​the city. For the center, the opening of an institution with an expanded range of services and a higher average check is suitable.

Beauty salon equipment

The choice of equipment depends entirely on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• chair swivel for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon has manicure services, then you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require the purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for procedures.

To save on the purchase of equipment, it is better to place an order via the Internet.

Consumables for a beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors - 3 varieties;
• clipper;
• hair brushes - 3 pcs.;
• thinning scissors - 2 varieties;
• dangerous razor - 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Do not forget about all consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for staff in a beauty salon

There are no special requirements for the education of employees when it comes to non-licensed personal services of the salon - cosmetic and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). It's all at the discretion of the owner. Is he interested in the masters having qualifications and diplomas, or is he recruiting staff at his own peril and risk, and then following his work.

As for the cosmetologist, the requirements are very strict. Only a dermatovenereologist with a specialization in Therapeutic Cosmetology can be accepted for the position. It can do:

• hardware tattoo;
• deep and medium peelings with the use of chemical compounds;
• anti-aging procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a degree in Nursing in Cosmetology. You must have the appropriate certificate in hand. Performs the following procedures:

• superficial and chemical peels;
• sparing hardware cosmetic procedures;
• medical makeup.

All employees of the beauty salon must be provided with medical books. They should be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

There is a clause in the Regulation on Licensing Medical Activities, according to which salons providing medical services must have a head with a higher medical degree. education.

In addition to the masters in the beauty salon, the following employees are needed:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then the seller, for the sale of hair, skin, and nail care products.

To reduce staff turnover, it is necessary to stipulate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for masters to improve their skills;
• make sure that new masters have clients;
• send experienced employees to master classes.

There should be a cost item for training masters. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to meet all the needs of customers.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total cost of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hairdresser to calculate the approximate costs.

• repair- from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, clippers, armchairs, cabinets, etc. - up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, dyeing, shampoos) napkins, towels - all with a margin of 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners - from 30 thousand rubles;
• salary for employees(depending on revenue) - 40-60 thousand rubles;
• accountant services, the introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs pay off quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the masters perform - styling, painting, perm. These services are more expensive from 500 rubles. If the institution is popular, then it is visited by 20 customers per day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month - from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a conventional salon. But the price of the service will be higher by the same amount. Payback periods will be the same, if not faster.

In order not to work at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• The number of regular customers after six months of operation of the institution should be 60 percent of the total number of visitors.
• If the sale of cosmetics is carried out, then it should bring 20% ​​of the profit.
• To calculate the salary for the master, a scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the work of the salon, the salary is charged regardless of the workload of the staff. Otherwise, it will be difficult to keep the masters.
• Administrator as a bonus - 1% of the total profit of the salon.
• When the production rate of one master falls, you should check if he is working for himself, and if he has a conflict with the administrator.
• We must be prepared for the fact that in the first months you will have to work at a loss - expenses will be greater than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them inconspicuously. To prevent such actions, strict adherence to the norms of expenses per client is necessary. It is useful to keep a daily account of consumables.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has sufficiently studied the marketing plan, knows how to interest the client, and paid sufficient attention to effective advertising. In this case, the flow of customers will provide a good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

Here are 2 articles to help you with this:

How to attract the first customers to the beauty salon

1. Advertising booklets– should be beautifully and colorfully decorated. It is better to spread them to nearby houses in mailboxes. Clients who live nearby are the most important, because they become permanent.
2. Signage on the outside of the building should be located so that the name of the salon can be seen from a long distance.
3. Electronic directory 4 Geo and 2 Gis. You can add your beauty salon to these systems for free, and they will definitely bring new customers.
4. Advertising on local television. It is better to advertise some event, for example, a share in the salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and creativity are important. Service should be carried out according to the principle - the client is always right, so that a person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the stage of opening the salon

To comprehend all the intricacies of opening a beauty salon, you need experience, and where to get it if a businessman is a beginner. And during the opening phase, he encounters a number of snags. Next, we will present the most common problems and methods, suggestions for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of devices and other equipment. A businessman will definitely not have problems when checking.

Search for masters in a beauty salon

To begin with, you need two specialists who will be able to carry out the full range of services of the institution. In special schools, you can recruit young masters who are easily trained in a particular style. After the salon gains a client base, and all systems work stably, you can expand the number of seats and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon, you need permission from the Territorial Property Management, SES, fire inspection. How to quickly open your own beauty salon from scratch, if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with state institutions and the collection of documents for them.

A bad idea about how much money it takes to open a beauty salon

Often an entrepreneur does not know what real amount he will need and gets into an unpleasant situation when there is a shortage of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon franchise

Opening a franchise salon or franchising in another way is an opportunity to acquire the right to bear the name of a promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• sometimes advertising costs are also borne by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• the owner of the salon has virtually no voting rights.

Another thing is when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - a lot of competition due to the lack of brand promotion.

9 typical mistakes newbies make when opening a salon

What does it take to make a beauty salon profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large beautiful salon with sophisticated equipment.

But there are no masters, no other clients. What could be the problem?

Mistake 1: No promotion for opening day

The entrepreneur opened a salon and hired craftsmen, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, it is necessary to pay great attention to advertising even at the stage of repairing the premises. Make sure that there are customers by the opening day. How to do it? Mass advertising campaign , What does it take to open a beauty salon?

• Firstly, create a website, place on it all the services of the institution, great offers, benefits of treatment, a description of the qualifications of the masters, tell us about the cosmetics you use.
• Second, create a big banner at the entrance. It indicates the opening date, promotions, phone number. Flyers are sent out with attractive open house service offers that are hard to refuse. Already by the opening day, you can get a good customer base.

Mistake 2: Outdated service delivery practices

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Customers are more willing to go to a salon with innovations to get the best modern services.

Mistake 3: Ineffective advertising

Many entrepreneurs do not understand how to properly create an advertisement. For example, the leaflet contains a small percentage of the discount and many conditions to get it, including registration on the site, filling out a questionnaire, and receiving a coupon. The second case is when the discount percentage is large enough and the promotion period is extended for several months. The client begins to suspect that the salon is not all right - poor equipment, unprofessional craftsmen, and so on. Proper effective advertising is a whole science that needs to be given great attention, it is better to hire professionals in this field.

Mistake 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• courtesy with regular and potential customers;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with the arrival of clients to the salon, advertising is established, the masters work professionally, then the administrator’s work should be checked. To do this, just ask your friends to call the salon and listen to how the conversation is being conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All the rules should be written there: how to behave, how to dress, how to talk with customers. It is necessary for the whole team to draw up these rules. For everyone to make suggestions.

Mistake 6: Lack of measurement of salon activity

Key performance indicators are the value of the average check, the number of potential customers, how many people come per day and for what services, what days they are, the conversion of primary secondary customers. In case of any problems, you can always analyze this information and find the right solution.

Mistake 7: There is no personnel selection system

It is important to write job advertisements correctly. Even if the salon does not have a need for masters, suitable questionnaires must still be postponed. There are times when the master leaves unexpectedly and you need to quickly find a replacement so as not to lose customers.

Mistake 8: Wrong pyramid of values

There are no other opinions - the main masters in the beauty salon. It is they who work and provide money for the entire salon. Second is the clients. Often there are salons where the masters do not have the right to vote, the management team dominates all the staff. It must be remembered that the work of masters is creativity, and it depends on the mood and freedom. It is difficult to create when a person is constantly under pressure. Clients feel this and stop going to this salon.

Mistake 9: Lack of salon position and individual approach to the client

In order to make the client feel most comfortable, client managers are hired. These people not only keep an appointment, but also tell in detail about the services, conduct tours of the salon. Offering drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his job. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start working in other salons, to understand the beauty business thoroughly and find your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

• Salon summary
• room
• Permits
• Equipment
• Staff
• Advertising
• We make a count
• Our advice

Today we will talk about how much it costs to open a hairdressing salon, or rather, what expenses you should prepare for and what is the payback period for such a business idea. We want to clarify right away that in this article we are considering a hairdressing salon business plan with 2019 calculations for 4 chairs: 2 seats for men and 2 for women. Such a number of jobs will be quite sufficient if the amount of your investment is small and all you count on is an economy class cabin. So, step by step we will consider all possible costs, after which we will summarize the earnings.

Salon summary

Before you create an economy class hairdressing business plan, you need to completely decide for yourself what the salon will be like by making a brief description of the enterprise.

So, in our calculation example, there is a hairdressing salon with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for customers. From the services at the opening, you can include:

• haircuts (including model ones);
• hairstyles;
• shaving;
• hair dyeing;
• perm.

In order to open an economy class hairdressing salon, this will be enough. In the future, with the development of business, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

room

Having decided on the number of seats, you can easily calculate the required area of ​​\u200b\u200bthe room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 places will require 28 m 2. We add a waiting room (hall), a bathroom and an area for working personnel, we get approximately 40-45 m 2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdresser.

Depending on the initial capital, you can either rent the premises or buy the whole property. As for renting, it will significantly reduce the initial costs. The only point is to conclude an agreement for at least 5 years, because. You will invest in interior trim.

On average, the rental of non-residential premises in a residential area of ​​​​the city in 2019 will amount to 20 thousand rubles, the purchase - about 2 million (for Russia). It is clear that the calculations of this hairdressing business plan can be called average, because. in the village and in the center of Moscow, the costs will be very different.

It should also be noted that the cost of repair and decoration of the premises. If you try, you can find good specialists who will repair the interior for 100,000 rubles, excluding materials.

Permits

Having picked up the premises, you can proceed to the execution of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 printing and 1000 current account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to individual entrepreneurs, you will need permits from the SES, state fire supervision, and, of course, a certificate of a hairdresser if you decide to participate in the business on your own. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project must also be included in the ready-made business plan of an economy class hairdresser. As a rule, the cost of all the listed documents is, taking into account the independent opening of an individual entrepreneur, no more than 10,000 rubles.

Equipment

We turn to the calculation of the following costs in the business plan - for the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

1. 2 hydraulic chairs for the men's room.
2. 2 armchairs with a sink for the women's room.
3. 4 hairdresser's workplaces (large mirrors with a bedside table).
4. 1 wardrobe or hanger.
5. 2 benches in the waiting room.
6. TV.
7. Office equipment.
8. 4 sinks.
9. 8 clippers.
10. 4 hair dryers.
11. 3 curling irons.
12. Combs, scissors, razors.
13. Shampoos, creams, varnishes with the expectation of the first 3 months of work.

May be of interest: Step-by-step instructions for opening a tattoo parlor

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the room of working staff, as well as a bathroom. In total, the cost of equipment in the business plan for opening a hairdresser will be:

In total, the cost of equipment when calculating a finished business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working personnel. Please note that the cost of all items in the calculations was taken for 2019 and at the same time is not the lowest, so the price tag of the plan can still be slightly reduced if you find cheaper, but at the same time high-quality products.

Staff

The next thing you have to spend money on when opening an economy class hairdressing salon is the salary for the masters, administrator and accounting department. As for the masters, it is most profitable to work on a percentage of profit system. A payout of 20 to 40% will be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment by several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs, you will need to hire 6 people with a floating work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you yourself can meet clients and book them for certain services. It is recommended to hire accounting outsourcing. For such services, you will pay approximately 80 thousand rubles a year, but for that all paperwork will be handled by a qualified worker.

Advertising

Well, the last thing to include in an existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. With an increase in the number of “own” clients, the salon’s advertising will be distributed precisely thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have the initial capital from which you can allocate money for more visible and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, the cost of advertising campaigns is usually about 50 thousand rubles, which we will take for our example.

Do not forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group in social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a count

So, we have considered all the possible costs of opening a hairdressing salon, now let's summarize, and see in the tables of consumption and payback how profitable such a thing is. female business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of a hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last, most interesting question for our readers - what is the benefit of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average check, especially for a woman, is 500. For calculations, let's take a check of 350 rubles. With the right location of the hairdressing salon in the first months, there will be at least 900 visitors per month. In the future, the growth should be at least 50%, namely 1300-1500 customers. The total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income - at least 95,000 rubles per month. The payback period of such a project will be 5-6 months (the average indicator ranges from 6 to 14 months).