The idea to open a club is visited by many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular institution? Let's take a closer look at what funds will be required for this, what needs to be done to stand out from competitors and how to attract customers.

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone is well aware that famous clubs bring fabulous profits to their owners, become a center of attraction and a venue for the most striking events.

On the other hand, before you expect a profit from your own institution, you need to invest in it. And quite significant.

The competition in this area is so high that most clubs open and close unnoticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns, there is another problem - low demand for such establishments. Especially if the city already has 4-5 clubs that cover the needs of residents in dancing and nightlife. Is it worth spending money and effort to create your own institution?

The competition in this area is so high that most clubs open and close unnoticed.

Pros and cons of opening a nightclub

If the entrepreneur is still confident that his idea of ​​a nightclub will "shoot", you can try. There is still enough room on the market for really high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses the business in this area has.

Advantages

1. High profit. With good planning and high-quality organization, a nightclub will quickly begin to bring a high income to the owner through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 customers. With an entry price of 500 to 1000 rubles, the income from tickets alone will be from 250 to 600 thousand rubles.
2. The opportunity to become the center of city life and organize concerts with invited stars.
3. The opportunity to realize your own dream by creating a unique concept institution.

Flaws

1. Very high competition. In the field of entertainment, nightclubs compete with bars and restaurants that work at night. Currently, virtually every city has at least 2-4 nightclubs that meet the needs of local residents.
2. Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that it will be possible to save on opening. An approximate nightclub business plan with calculations will be considered in a special section.

The first stage - club planning

Before starting the development of the project, it is necessary to conduct a small marketing research of the entertainment industry in the city where the establishment is planned to be opened. Find answers to the following questions:

1. Are there other nightclubs in the city, how many are there? What part of the city are they located in?
2. Which establishments are doing well and which are losing (by observation)?
3. What is the secret of the success of the former and what mistakes do the latter make?
4. Have nightclubs closed in the city lately? For what reasons?

It will be useful to study the reviews in groups of already operating nightclubs in order to understand what customers like, what is in demand. Try to organize a vote on the topic of a new institution: whether it is needed, what format is interesting for guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening institution is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special stay on the market for a long time.

What will it take to create a nightclub

Consider a typical nightclub project, more precisely the list and amount of financial costs:

1. Rental and renovation of premises. It will take from 150 to 700 thousand rubles to rent a large area in a part of the city with good infrastructure. It is not necessary to locate the club in the center, but the outskirts or sleeping areas will definitely scare away some customers.
2. Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, the costs can reach up to 1 million (or even more). This column includes:
   • furniture (bar counter, tables, armchairs or chairs, sofa);
   • lighting, including light music;
   • installation of sound equipment and DJ console;
   • dance floor decor.
3. Registration of permits - about 500 thousand rubles.
4. Advertising campaign and promotion in social networks - from 100 thousand rubles and more (for the first 5-6 months).
5. Staff remuneration - about half a million rubles for the first months, and about 3 million rubles a year. This amount does not need to be fully included in the estimate, since most employees will receive their salaries from the cash desk.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and with a more complex project - much more. Unfortunately, in the absence of significant financial investments, it will not be possible to open up and compete in the entertainment industry.

What permits are required to open a nightclub

To ensure the legitimacy of the presence of an institution in the entertainment services market, its owner is required to draw up a very significant list of documents. Also note that obtaining some documents takes several months, so you should start processing all papers in advance.

1. Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, as individual entrepreneurs are prohibited from selling alcohol.
2. A building project for an entertainment facility or a refurbishment project. Must be approved by the Sanitary and Epidemiological Service and the Ministry of Emergency Situations (State Fire Service). For new facilities - permission to operate.
3. Registered declaration of fire safety.
4. Fire safety instruction at the facility and evacuation plan.
5. Permit for the type of activity from Rospotrebnadzor.
6. Orders on carrying out sanitary measures.
7. Journals of accounting for disinfectants, as well as ventilation disinfection.
8. Production control program that meets modern technological requirements and sanitary standards.
9. Quality certificates for all sold goods.
10. Permission to sell alcohol and tobacco products.
11. Contracts for waste disposal, disinfection and deratization.
12. Regulations on labor protection.
13. Employment contracts with employees, as well as medical books with a fixed medical examination and sanitary training.
14. Orders on the appointment of the general director, chief accountant and all employees.
15. Staff schedule.
16. Certificate of completion of specialized training for a person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permits. It is better to start receiving them in advance, at the same time when the repair and preparation of the premises for operation begins.

It will take about six months to complete all permits.

How to choose a room

A well-chosen location of the club, combined with a well-renovated and decorated premises, will be half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area is likely to lead to losses.

Choosing a place for a future nightclub should be based on its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and the noise of dancing will surely provoke conflicts with the residents. A good establishment needs an area of ​​​​about 250 square meters with high ceilings (at least 4 meters).

What employees are needed for a nightclub

Only a fairly large team of professionals can provide high-quality work of the institution, which includes:

1. Director (manager) - this role can be played by the entrepreneur himself or by a hired specialist with management experience.
2. Administrators or managers, responsible shifts - 3-4 people.
3. Bartenders, waiters, hostesses - 8-10 people.
4. DJs - 1-2 people.
5. Cooks - 3-4 people.
6. Cleaners, cloakroom attendants - 2-3 people.
7. Creative director or SMM specialist.

How to promote a nightclub

1. outdoor. Rent several billboards, billboards or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your customers.
2. Distribution of leaflets. Handing out printed materials - leaflets or flyers (especially those that entitle you to a discount) is a very good idea. So you can attract a lot of students and young people to the club. It is better to distribute leaflets in the area of ​​technical schools and universities, as well as in shopping centers.
3. Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to the target audience, selected by personal information (gender, age, location) or search history.
4. Accounts in social networks. A separate way to promote your own institution, which, with a competent approach, will ensure constant interest from customers. Register club pages in all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you to constantly attract attention to yourself.

Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and institution.

Now entertainment establishments have appeared on the Russian market, having launched the sale of their own franchises.

Should You Buy a Nightclub Franchise?

Now entertainment establishments have appeared on the Russian market that have launched the sale of their own franchises:"Contrast", "Contact bar", "Nebar", "TheBarXXXX" and others. The advantages of buying a franchise include assistance with opening and recruiting staff, advice on paperwork, as well as the ability to attract clients with a well-known name. But is it beneficial?

In any case, the costs of opening a club will be very significant, and paying a lump-sum fee will increase them by 30-40%. The average value of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of the profit.

How quickly will the investment pay off

The period that will show whether the institution is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not inspire false hopes - not all of these customers will become permanent. All investments with successful work can be recouped in 1.5-2 years.

Conclusion

Opening a nightclub is a very costly business that promises, however, super-high profits. Only establishments that offer customers an original concept combined with high-quality service are retained on the market.

In the field of entertainment, good money is traditionally spinning, so opening a nightclub with the right approach is a profitable and quite feasible idea. Let's estimate how much money is needed to fulfill this plan and outline the general view of the business plan.

Every business has its pros and cons that you need to know in advance. It should be noted right away that opening a nightclub is damn expensive. Most often, you will have to look for investors for this, so it will not be possible without providing a carefully crafted business plan.

The work on the project should start with a general assessment of the industry in the region, taking into account competition. In this case, it is best to attract the clientele with an unusual idea and a non-standard approach.

The latter involves attracting a specific target audience - it will not be possible to do without correlation by age, social and financial status. Most often, young people gather in nightclubs and it is necessary to make the main bet on it.

To assess the profitability of the project, one should pay attention to the number of universities in the city - students will make up the bulk of clients. When assessing profitability, it must be taken into account that the project should pay off in a maximum of two years, since, otherwise, it will become unprofitable.

When considering an idea, an interesting program should also be considered. To increase attractiveness in the eyes of potential customers, it is necessary to constantly delight guests with variety. Remember: the overall style and the list of services provided are the key to the success of the enterprise.

In addition to the show program, bar and dance program in the evening, you can also provide entertainment such as theme parties, holographic installations and fire shows. A creative approach to business organization will definitely pay for itself and become the key to profitability. So, how to open a nightclub from scratch?

A more detailed example of a business plan for opening a nightclub with calculations is available at.

Business registration

Registration of a business is one of the indispensable stages of working on an enterprise. In this case, you should be prepared for a mass of various bureaucratic obstacles. For example, if a building is reconstructed for a club, the project will have to be coordinated in several instances at once, and then the object will be put into operation by the relevant acts. Such papers are signed by the SES, the fire service and Rospotrebnadzor.

Direct registration of a business is carried out as a non-profit organization. Of the permits, you will need a paper from Rospotrebnadzor with permission to organize a nightclub in a certain area or in a building. If the latter is only under construction, it is necessary to coordinate the project. In addition, you will have to prepare the constituent documents of a legal entity, including the passports of the general director and founders.

Obtaining a license for alcohol

Few people can imagine a nightclub without a bar, especially in a small town. The main problem in this case is obtaining a license for alcohol. It is important to get permission to sell alcohol in the form of retail through a bar.

Documents required to obtain a permit include:

1. Registration and founding documents of the company.
2. Coordination with Rospotrebnadzor and SES.
3. Medical books of employees.

The collected package of documents is submitted to the local authority, which issues licenses for the sale of alcohol. Most often, the process of obtaining a permit is delayed, and a nightclub simply cannot work without a bar. To speed up the process, experts recommend contacting specialized law firms.

Many are interested in how to open a nightclub in a small town without a bar. I would like to note that this is possible, but such an enterprise will not become profitable.

Club building and premises

At the stage of drawing up a business plan, you should decide whether the building for the club will be acquired or rented. Both options have their advantages. Some experts are inclined to the second option, since the periodic change of the audience will make the purchase irrational.

Separately, the construction option should be considered. As for the estimated costs: the rent will cost 4.5 million rubles (according to preliminary estimates), the purchase - 50 million, and the construction from scratch - 45 million rubles (prices are approximate and may vary depending on the region).

As for the location: it is best to choose the most lively areas of the city. If possible, you should settle right in the center. Another good place would be an area near campuses and universities. The key requirement is high traffic and the absence of large concentrations of entertainment venues nearby, which will attract some customers.

The area of ​​​​the room should be large enough to accommodate the dance floor, bar, as well as a separate relaxation area. The average area of ​​a modern club is 500 square meters, but you can also consider options for 1000-1100 square meters - this will allow you to delimit the hall into several separate zones. The height of the ceilings in the building must be at least 3.5 meters.

Night club design and equipment

As already mentioned, the design and equipment of a nightclub is one of the keys to the success of the entire enterprise. Most often, the development of the concept is entrusted to specialists, since many simply cannot work out all the little things on their own.

It is important in no case not to save on finishing, including bathrooms. The quality of work will certainly be appreciated by visitors, who will then recommend the institution to their friends and colleagues. According to experts, it is necessary to foresee expenses for repairs of about 4-9 million rubles, depending on the area of ​​​​the premises.

A separate issue is equipping the hall with the necessary furniture. It should fit into the overall style of the club. Lighting equipment should also be selected accordingly, which helps to create an additional atmosphere. Here it is better to turn to professionals for help, as design is the most important component of the club. Do not forget about the appropriate ventilation and climate technology.

Considerable costs will require the equipment of the kitchen and bar. They will require specialized equipment, refrigerators and freezers, dishes and display cases. Without this, it will be impossible to start working.

Finally, accessories will give the finishing touches to the design of the room. They include not only various decorative elements, but also branded dishes, staff uniforms and lighting. The main goal, that is, the creation of a stylish institution, must be 100% fulfilled. Calculations estimate the costs of the mentioned items in the amount of about 10 million rubles - all this must be taken into account when planning.

Organization of an open-air club

Separately, you should consider the option of launching an open-air club. The idea is suitable only for summer time and is relevant for those regions where during this period there is a large influx of people. Most often, such clubs open in the immediate vicinity of the beaches.

Such clubs are small areas, near which a room for kitchen and appliances is installed. As an option, you can consider dilapidated buildings that are completely cleared inside and arrange the original interior.

The project is seasonal. From what you need to open your own open-air nightclub - the same list of papers. We must try and save as much as possible on the opening, because, otherwise, the project will be unprofitable.

How to promote your club?

At first, it will be extremely difficult to achieve sufficient filling of the club to make a profit. Without serious investments in advertising simply can not do. The best option is to use the services of special agencies. This option will cost a lot, but at the same time a positive result will be guaranteed.

Among other methods of attracting customers, one should single out the organization of the opening of an institution that will please the first visitors with free admission, small gifts and a special program. There is no doubt that some of the visitors will later become regular customers.

An additional contingent can be attracted by advertising in the media, and special attention should be paid to social networks, and in particular advertising in geo-publics and groups with a target audience. The distribution of leaflets and flyers also gives a positive result.

Of course, you can always buy a ready-made business with an already established clientele, but the costs of such a purchase will be even higher.

Planned expenses and income

In this section, we will consider approximate calculations, which may vary depending on the region and situation, so it is impossible to say exactly how much it costs to open a nightclub. Briefly, all the main points can be summarized in a table:

For a more or less accurate calculation, you will first need to decide what schedule the institution will work in, then calculate the number of customers per shift, and also calculate the average cost per person. For example, a club that operates only on weekdays and gathers 250 people each with an average check of around 500 rubles will bring its owner up to 2.5 million rubles a month.

Video: how to manage a nightclub?

nightclub profitability

Previous calculations have shown that opening a nightclub is a very costly activity. According to experts, even before the start it is better to accumulate an amount of about 10-15 million rubles. Specific prices depend on the region of work, as well as the level of wages in it.

There are two ways to find this amount. The first is a loan from the bank, and the second is in the search for investors. To open a nightclub, a business plan will need to be presented to a potential lender in both cases. In both cases, a carefully thought-out business plan will be indispensable.

As practice shows, the initial costs are recouped in about a year. If this did not happen, the business can be closed immediately - it will not bring any particular profit. The average profitability in this case is 20-50%.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weaknesses in terms of the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes it can be limited to the decision of the general meeting (re-planning), in another situation, the consent of the owners will be required (reconstruction).

A separate topic is fire safety requirements for catering buildings. You can get a positive conclusion from the Ministry of Emergency Situations only if all regulatory documents are observed. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also includes small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.

Oct 27

Greetings, dear blog visitors. As always, Dmitry Smirnov is in touch with you and in this article I will tell you information on how to open a nightclub ?! And most importantly, how to open a good nightclub.

Opening a nightclub from scratch is a costly undertaking, which, however, with the right approach, pays off within 1-3 years. Although the nightlife industry is highly competitive, there are plenty of niches to fill in a medium to large city. Contrary to the stereotype about the popularity of nightclubs exclusively among young people, people of different ages and status come to such establishments. Accordingly, in addition to solving financial and technical issues, a lot of attention should be paid to market analysis and thinking through the concept of the club.

Steps to open a nightclub or how to open a nightclub

To understand how to open a nightclub, you need to decide which audience will be the target. The most massive niche is democratic youth clubs with a dance floor, a bar and a minimum of other entertainment. They have purely conditional face control, average entry and drink prices (which form the basis of revenue), as well as significant audience turnover - it changes by at least 30% per year. Visitors to such places hunt for novelty, so you should simply focus on fashion trends. Opening a nightclub for a narrow target audience (thematic) requires more thorough preparation, preferably with the involvement of specialists. The right niche (gay club, strip club, club for jazz, rock or other genre fans) will allow you to form a core of a permanent audience and insure against the loss of visitors as a result of changing fashion or opening competitors.

The theme club requires careful face control, but needs less advertising due to the interest of visitors in discovering it.

Where to open a nightclub and how to open a good nightclub

A place to open a nightclub should be chosen close to major highways and public transport stops, focusing on spacious facilities. The original purpose of the premises does not play a role - it can even be a former warehouse or workshop. In any case, the ceiling height should be at least 3 meters, and in addition to the main room, you will need a lot of auxiliary ones. A significant expense item will be the cost of repairs with sound insulation, the purchase of special furniture and a minimum set of technical equipment. Decorating the premises does not require special investments: the club operates in semi-darkness, so it is better to spend money on sound and visual special effects. Approximately half of the entire area of ​​​​the facility should be allocated to the dance floor and approaches to it.

How to open a nightclub legally

To open a nightclub, you must obtain permission for its operation from the sanitary and epidemiological station and the fire inspectorate, as well as purchase a license for the sale of alcoholic beverages. Clubs can be registered as non-profit organizations.

Most owners, however, opt for a limited liability company. To prepare documents for opening a nightclub, it is better to hire an experienced lawyer.

Staff

Having figured out how to open a nightclub, you can start hiring staff. For key positions, it is worth looking for people with relevant experience. In particular, you will need a director, administrator, accountant and promoter. The latter will be responsible for the concept of the institution and its advertising. Especially a lot of work for the promoter in the first months after the opening, used to promote the institution. Of the creative staff, DJs and hosts of events will definitely be required. You can not do without ordinary workers: bartenders, waiters, cloakroom attendant, cleaners and security guards.

How to open a nightclub. Security

Security should be given special attention, because it has to guarantee not only safety, but also the comfort of the audience. This is not easy due to the presence of drunken visitors and the attraction of clubs for drug dealers. Even a small club will need at least 10-20 security guards, while an average club by city standards should employ at least 30 security officers per evening. You will have to spend money on a video surveillance system and the installation of metal detectors. Together with the guard at the entrance, a person responsible for face control should be placed, who will weed out aggressive visitors who do not comply with the club's policy.

Business plan

A clear business plan for a nightclub is a prerequisite for attracting investors, without which it is not easy to raise investments at the level of 1.5 - 3 million dollars. The payback period for a nightclub is 1-3 years. It is easy to control the prospects of an establishment by analyzing the bar's revenue - its sharp decline indicates low popularity and the need to close. Experts advise closing a nightclub or looking for another place for it (promoter, target audience) if there is no positive revenue dynamics after the first year of operation. The net income of a successful mid-range club must be at least $40,000 per month. And now you know how to open a nightclub and how to open a good nightclub!

Every entrepreneur is looking for profitable and promising business projects. There are plenty of ideas that can be brought to life. But the fact is that everywhere there are pitfalls. For example, some projects are too financially expensive, others require specific knowledge, and still others are too competitive. But you can still find a suitable business idea.

In today's article, I bring to your attention another profitable project - the opening of a nightclub. We will discuss such important points as opening a nightclub from scratch, talk about the profitability of the project, as well as the financial side of the issue.

How to open a nightclub from scratch?

Nightclubs are in great demand among people of completely different ages and social status. Despite the rather serious competition in this field of activity, opening a nightclub is quite a profitable business. The main thing is to skillfully choose a concept, determine the status of a nightclub.

Where to get money to open a nightclub?

Opening a nightclub requires considerable financial investments. Therefore, not everyone can afford to do such a thing. Money for the implementation of your business idea can be taken from the bank, borrowed from friends or found an investor. The most profitable, in my opinion, option is the search for an investor. Some rich people invest their money in promising business projects in order to make a profit. You need not only to find such a person, but also to convince him of the profitability of your idea. A well-crafted nightclub business plan will help you with this.

Night club business plan

The profitability of an idea is the ratio of the costs of implementing a business idea and profit. Analyze the demand and level of competition in the chosen field of activity and determine the relevance and prospects of the business idea for opening a nightclub.

Night club registration

As a rule, organizations in the names of which contain the word "club" are registered as non-profit. First of all, you should decide on the substantive form of activity, as a rule, the majority opts for a limited liability company.

You will need to collect and issue a lot of documents and permits. To begin with, it is necessary to conclude a lease agreement for the premises, as well as obtain permits for activities from the fire and sanitary service. In addition, the sale of alcoholic beverages requires a license.

An experienced lawyer will help you complete the entire package of documents.

Premises for rent

A very important stage is the location of the nightclub. The attendance of the institution, and, accordingly, the profit will depend on this. First of all, consider the main contingent of the institution. For example, if you are planning to open a youth club, then it is desirable to locate it in the central part of the city.

The area of ​​the nightclub should be large enough. After all, it is necessary to accommodate all the equipment, arrange a dance floor, a locker room and a toilet for visitors. Keep in mind that the ceilings in such an institution should be at least 3 meters high, because they have lighting and sound equipment.

Staff

Nightclub Staff:

• Director;
• Administrator;
• Accountant;
• waiters;
• DJ;
• Bartender;
• Security guard;
• Wardrobe attendant;
• Cleaners.

Particular attention should be paid to the selection of guards. A nightclub needs to maintain order and ensure the safety of visitors, so hire reliable people to guard.

Financial expenses

No one can answer the question exactly how much it costs to open a nightclub. It all depends on many factors that significantly affect the cost of opening such an institution. On average, you will need about 10-15 million rubles to open a nightclub in a small town. In the capital, the cost of opening such an institution is much higher, this is due to the relatively high price of renting the premises and the wages of hired personnel.

Necessary costs:

1. Renting or buying premises for a nightclub. It is rather difficult to name the exact cost, because it depends on the volume of the area, the condition of the premises, as well as its location;
2. Repair. As a rule, it is difficult to find a room that meets all the requirements, so at least minimal cosmetic repairs will be necessary. Its price will depend on how expensive the interior will be;
3. Purchase of equipment. Professional equipment for a nightclub is not cheap. Therefore, you will have to pay a substantial amount for its acquisition;
4. Salary of hired personnel. Consider the average salary in your area for similar work. Do not forget that qualified personnel will not work for a penny;
5. Advertising campaign. Your establishment needs advertising in order to attract customers. This will require a considerable amount of money, consider this nuance.

Nightclub income

Money for visiting the institution. Your main income is the amount earned for entering a nightclub. You can set any cost for visiting your establishment, but remember that the competition in this area is very high, so it is important to correctly determine the price. Everything will depend on the concept of the institution and the category for which the nightclub is designed (businessmen, golden youth, students, sexual minorities).

Profit from the sale of alcohol and snacks. As a rule, in a nightclub it is forbidden to drink drinks brought with you, so visitors purchase alcohol and snacks in your establishment, and the proceeds from this.

Event income. If your establishment is popular, then you can make a profit from holding closed events, for example, parties, birthdays.

Advertising campaign

Opening a nightclub is not the most important thing, the most important thing is to attract customers to this institution. The competition in this field of activity is quite large, so you will have to try hard to succeed and surpass your experienced competitors.

Advertising option

• Word of mouth radio. A very effective way to attract customers. A well-chosen concept, interior, service, music, in a short time will turn your nightclub into a popular place in the city.
• Internet advertising. Young people mainly learn about events and new institutions that have opened in the city from social networks. Therefore, advertising on the Internet is an inexpensive and very effective way to interest and attract many people.
• Celebrity invitation. Be sure to use this proven method of PR. If popular artists perform in your nightclub, famous DJs play music, then the attendance of the institution will be very high.

It can be concluded that opening a nightclub as a business is a rather costly idea of ​​earning money. But despite this, this project can become very successful and profitable. Therefore, if you dream of opening a nightclub and you have the necessary start-up capital for this, then forward to the goal.