In the modern world, there is a tendency to increase the popularity of goods and services, one way or another related to children. First of all, this concerns the development of babies - various kinds of toys, educational programs, children's equipment, etc. are in high demand. Another popular area is children's development centers, which give young children the opportunity to gain new knowledge and acquire some skills.

An important feature is that the owner of such a business most often develops educational methods himself, teaches or constantly participates in maintaining functioning, interacting with staff, customers, etc. Love for children is the basis for this format of doing business. For example, such a business may be suitable for a family with young children who are willing to spend a lot of time organizing.

General information about the project

From the point of view of business organization, children's centers are a promising direction, since they are characterized by demand from parents of children aged from one to 8 years. At the same time, they are designed for both people with high and middle incomes, since depending on the region and some other factors subscription price is from 2000-2500 rubles (designed for 8 lessons).

The developing center has a large number of differences from the usual one. Firstly, it is characterized by a wide choice of different programs, each of which is characterized by the fact that the material is presented at a very high level. Secondly, children are developed by more highly qualified workers, whose activities are primarily aimed at meeting the needs of customers.

By law, such centers do not belong to institutions providing educational services and therefore do not require a license. The only exception is the case if the name of the center contains the words "educational" or "teaching". At the same time, all such institutions are divided into 2 main types:

• narrowly focused- they involve the use of various teaching methods aimed at mastering one of the areas of activity (this can be drawing, physical training, learning languages, etc.).
• general plan- in this case, the center offers a number of different programs for the comprehensive development of children.

It is important to note that children's centers are often divided into different formats, among which are a mini-center, a studio and an extended format.

• In the first case, small investments are needed, since often the rent takes place in already existing teenage leisure centers, which are most often municipal (their feature is work in the afternoon). The downside is the time limit.
• The studio is characterized by the use of a small room (about 50-60 sq m), where the founders work independently (in this case, enough staff of 3-4 people, including the owner).
• Finally, the expanded format involves the presence of several training rooms and allows you to attract more clients, but at the same time it is costly both at the stage of organization and in the process of functioning.

You can watch a detailed story about the organization of this institution in the video:

Market analysis and location selection

To open a development center, it is necessary to identify potential competitors. A special advantage of such an institution is the almost complete absence of similar companies. So, among the possible competing firms can be identified:

• Ordinary kindergartens- plus is lower cost and full-time employment of children. However, there are more children in groups, which negatively affects the development efficiency, there are age restrictions, and the qualifications of teachers are often lower.
• - provide quality services at a high level of pay. The direction is just beginning to develop, so a very limited set is carried out in groups. Accordingly, despite the good quality of services, private gardens take on a minimum number of clients.
• Sport sections are a relatively inexpensive alternative for organizing the development of children, but do not meet the requirement for the complexity of education.
• Mugs in various training centers - often conducted by non-professional teachers, but simply by people who have mastered a particular skill well (for example, some kind of creative technique). In addition, they are often not held regularly. The advantage is the possibility of frequent change of occupations and low level of payment.
• Fitness clubs, providing children with the opportunity to visit the pool and some activities (wrestling, dancing, health programs), have the same advantages and disadvantages as sports sections.
• Children's camps(mainly for the period of summer holidays) - they involve the complete immersion of the child in the life of the camp, which is not always acceptable for parents. In addition, the payment for them is high and not always acceptable for families with low incomes.

As for the location, it is necessary that it satisfies the conditions of passability and convenience. In addition, it is selected based on the target audience and the planned number of children who will attend the center.

Finally, the main factor is the need to comply with a number of requirements, among which is the fact that the center must be located in a separate independent block (this can be an apartment with a design for non-residential premises or a separate building). From the point of view of fire safety, it is necessary that there are 2 exits. In addition, there are restrictions on the height of the room, temperature conditions, etc.

Preparatory work

As for the requirements for the interior decoration of the room, first of all, it is necessary to pay attention to the decoration of the walls and floor. Thus, the smoothness of the walls and their ability to withstand wet cleaning, along with the absence of cracks and defects in the floors, are indispensable conditions. At the same time, absolutely all sockets should be located at a height inaccessible to children - classically it is 1.8 m.

The room should be divided into several zones. Among them stands out reception, staff quarters, games room, intended for classes (there may be several in the case of the development of the center in different directions), as well as toilet(at the same time, it is desirable that there be 2 of them - separately for kids and for adults). Also, in the case of a long stay of children in the center, it is necessary to have a separate sleeping area.

The equipment must be bright and meet the safety criteria. Among the possible equipment stands out:

• Making an office for staff work - tables, chairs, computer, telephone, printer, etc.
• Household appliances for the kitchen.
• Game room equipment (different variations are possible here - labyrinths, toys, dry pools, slides, swings, etc.).
• Sleeping furniture.
• Devices necessary directly for the learning process.

Organization of work with personnel

The staff is the basis for the success of the development center, since it is their qualifications that are the basis for the effectiveness of training. The minimum set required by any center, regardless of its format, includes:

• educator (required with specialized education);
• a psychologist (in addition to qualifications, he needs sufficient work experience);
• methodologist (composes programs for working with children);
• housekeeper (the person responsible for maintaining the work of the center);
• administrator (responsible for interaction with clients).

The salary of teachers and methodologists ranges from 20,000-25,000 rubles per month. The salary of a cleaner is from 8,000 rubles, and the salary of an administrator will be from 13,000-14,000 rubles. In addition, an accountant is needed, who can initially work part-time, his salary will be about 10,000 rubles.

The most optimal work schedule for the center is from 6 or 7 am to 7 or 8 pm. The only problem is that during the day there will be little demand for the services of the center due to the fact that the youngest children have a sleep time during this period, and those who are older may be in educational institutions.

Financial plan

First of all, the company needs to complete all the necessary documents with the help of the services of a professional company, which will cost 20,000-30,000 rubles. The purchase of equipment will cost at least 300,000 rubles.

In this case, it is worth considering the fixed costs during operation:

• Rental costs - about 65 thousand rubles.
• The cost of food for children is about 2.5 thousand rubles a day (depending on the number of children).
• The salary of the main staff is at least 75 thousand rubles per month.
• Costs for the security of the premises - at least 10,000 rubles per month.

As variable expenses, you can consider the money needed to purchase other goods - stationery, coffee, tea, dishes and other life support resources. Finally, variable costs are advertising and promotion of the children's center, which can be organized through social networks, organizing events, distributing flyers and banners. As the business develops, it is necessary to create your own website that will help potential customers get acquainted with the services and choose the most suitable ones.

Approximate opening times

In order to open such a center, it is necessary to initially form a concept and develop training programs. To do this, you need to determine the age of the children who will study in it, select the main areas for development and then identify the principles for dividing into groups (by age criterion, based on testing, etc.).

To achieve success, it is desirable to analyze the most popular destinations among competitors and try to create comprehensive programs that are interesting and useful for children of different ages.

This process can take about 2-3 months. At the same time, it is important to organize additional services - such as the sale of books, toys and goods for creativity. They will allow you to quickly recoup your investment.

Then the business is registered and a license is obtained (if necessary), which can take from 1 month. The search, preparation and decoration of the premises will take from 3 to 5 weeks, depending on the criteria and format for the development of the center. Recruitment and search for clients is carried out at the final stage of preparation for the opening.

Approximate payback period and profitability of the project

Depending on the opening format, the profitability period can be from 1 year to 2.5 years. At the same time, an open children's center can earn money by selling subscriptions for a certain number of classes, selling goods for babies. Special master classes for the whole family can be organized once or twice a week (mainly on weekends, since it is during this period that the demand for the services of the centers decreases). Also, some time after the launch of the children, a psychologist and a speech therapist will be able to receive them.

Profitability can be increased by subleasing one of the premises to a private psychologist (in the evening) and organizing children's birthdays and other holidays.

The profitability of such a project is about 12-15% at the initial stage of doing business. As the development progresses, parallel opening of branches is possible - this will increase the number of customers. Another option is to change the premises to a larger area and expand the range of services provided.