Job Description for Promotion Manager. Job description of a promotion manager, job responsibilities of a promotion manager, sample job description of a promotion manager II

An Internet marketer is a specialist who strategically plans the promotion of a company, service or product on the Internet. At the same time, an Internet marketer is more of a managerial profession than an executive one. All technical aspects of the work are delegated to other specialists. His task is to choose the optimal promotion method and monitor the work and results of copywriters, web designers, and layout designers.

The main complex of work of a marketer is next:

market research;
competently setting up an advertising campaign and attracting new clients;
using knowledge of the latest web technologies in practice;
improving the company's image.

Most employers require specialists to have work experience: some 1 year or more, some 3-5 years. The level of knowledge and experience in a given field directly reflects the salary. If you have no experience, but have certificates from prestigious schools, then some employers will be ready to hire you, but the salary in this case will be minimal.

An employment contract with an Internet marketer is concluded as with a manager and is drawn up accordingly. The employment contract, its appendix and job description regulate the work of a marketer, indicate what knowledge and skills he should have, what qualifications he should have to solve the necessary tasks.

Each employer has its own requirements for a candidate for the position of Internet marketer. This may depend on the type of activity of the company and on the specialists of this company. Basic list of job responsibilities Internet marketer is presented below:

Research of the market, business niche, promoted product and competitors.
Analysis of supply and demand in a given market.
Creating a strategy for product promotion.
Control in the creation and implementation of advertising campaigns, analysis of results.
Lead generation – attracting customers through paid traffic.
Every day, mobile marketing with website optimization for mobile devices becomes more relevant.
Development of an SMM strategy, content plan or delegation of these powers to the relevant specialists.
SEO optimization, identifying the target audience, website promotion for key queries.
Development and implementation of e-mail mailings to potential clients, creating mailing layouts and setting up triggers, evaluating results.
Development of technical assignments for freelancers and evaluation of the results of their activities.

An Internet marketer can choose where to work - in the office or remotely, in the IT field or in retail trade. The rapidly increasing number of online stores makes the profession of Internet marketer one of the leading sought-after vacancies.

Professional characteristics

A standard job description for a marketer describes the knowledge a specialist needs when working, and what a marketer should be guided by when working in a company:

Laws of the Russian Federation;
regulations of the company, charter, rules of the employment contract and annex to it;
these instructions;
orders of managers.

The job description also specifies the functional responsibilities of the marketer, the rights and obligations of the parties (employee and employer).

The personal qualities of a specialist are no less important than their professional ones. Internet business today is one of the toughest industries; competition does not allow you to relax and forces you to constantly improve your not only professional, but also personal qualities.

New digital tools appear every day, and employers are willing to pay fabulous sums to those who know how to get involved in work on time, experiment and perform their work at the highest level. Basic personal qualities necessary for an internet marketer:

initiative;
responsibility;
the ability to quickly find and assimilate new information;
creativity;
communication skills;
ability to work with objections and persuade;
the ability to quickly switch to different types of work and receive a large amount of information;
leadership skills.

According to many people, the profession of an Internet marketer is simple, and a specialist simply makes his fantasies come true. However, this is not the case, and there is enough routine in this profession. The monotonous work of counting numbers, drawing up graphs, conducting analyzes of the work received, as well as processing a huge amount of new information require a specialist perseverance and attentiveness.

Minimum Requirements to a candidate for the position of Internet marketer:

Fluency in Google Analytics, Yandex.Metrica.
Ability to set up targeted advertising and analyze the data received in Yandex.Direct, Google Adwords, Facebook.
Creation of Landing Page.
Understanding the term "marketing funnel".

How to get a profession

The field of Internet marketing is relatively new and dynamically developing, so you cannot limit yourself to one-time training and consider yourself a specialist. It is necessary to constantly update your knowledge, supplementing it with practice.

Basic Steps mastering the specialty of Internet marketer:

Take specialized courses. Today, many online schools allow you to master the profession of an Internet marketer remotely. Upon completion of most courses, a specialist certificate is issued. Some schools, after successful completion of training, provide the opportunity to undergo an internship and gain the necessary experience for further employment in any company.
Find a mentor. To gain not only theoretical, but also practical skills, beginners need to plunge into the world of Internet marketing, and do this with the help of a competent person who can explain and teach all the nuances of this specialty.
Follow industry news. To remain a sought-after specialist, you need to constantly acquire new knowledge. You should read the news and subscribe to newsletters in this area.

The profession of Internet marketer combines several professions at once, which in the future allows you to expand the boundaries of possibilities and manage entire marketing departments.

Areas of application of the profession:

Contextual advertising.
Search engine promotion - SEO.
E-mail marketing.
SMM – social media marketing.
Web analytics.
CPA marketing.
Strategic planning.

Analyzing this specialty, we can conclude that the school of Internet marketers produces specialists of various professions in the open spaces of the Global Network: strategists, mathematicians, designers, psychologists, writers. Of course, in a large company a marketer cannot perform all tasks at once, but must delegate authority, however, the level of professionalism and diversified development of marketers is very highly valued in the business market and brings high income.

Promotion Manager- a specialist who studies the features of the product being promoted, analyzes consumer requirements for the product based on the results of marketing research and develops a strategy for promoting the product on the market. Our job description for a promotion manager spells out the responsibilities of this specialist, including: developing a pricing policy for a product, determining the terms of sale of goods and developing a sales plan for products.

Job Description for Promotion Manager

I APPROVED
CEO
Last name I.O.________________
"________"_____________ ____ G.

1. General Provisions

1.1. The promotion manager belongs to the category of managers.
1.2. Appointment to the position of promotion manager and dismissal from it is made by order of the general director of the organization on the recommendation of the HR manager.
1.3. The promotion manager reports directly to the general director of the organization.
1.4. During the absence of the promotion manager, his duties are performed by another specialist appointed by order of the general director of the organization, who acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher professional (economic) education, additional training in management and marketing, as well as work experience in a similar position for at least two years is appointed to the position of promotion manager.
1.6. A promotion manager must know:
- laws and regulatory legal documents regulating the implementation of entrepreneurial and commercial activities;
- market economy, entrepreneurship and the basics of doing business;
- market conditions;
- assortment, classification, characteristics and purpose of goods;
- pricing methods, pricing strategy and tactics;
- basics of marketing (marketing concept, basics of marketing management, methods and directions of market research);
- patterns of market development and formation of demand for goods;
- theory of management, macro- and microeconomics, business administration;
- basics of advertising, forms and methods of conducting advertising campaigns;
- basics and principles of PR technologies;
- psychology and principles of sales;
- brand features, production technology;
- the procedure for developing business plans and commercial terms of agreements and contracts;

- trade and patent legislation;
- rules for establishing business contacts;
- fundamentals of sociology and psychology;
- foreign language;
- enterprise management structure;
- methods of information processing using modern technical means of communication and communications, computers.
1.7. The promotion manager is guided in his activities by:
- legislative acts of the Russian Federation;
- the organization’s charter, internal labor regulations, and other regulations of the organization;
- orders and instructions from management;
- this job description.

2. Functional responsibilities of the promotion manager

The Promotion Manager performs the following job responsibilities:

2.1. Studies the features of the promoted product, analyzes consumer requirements for the product based on the results of marketing research.
2.2. Carries out market analysis, determines target consumer market segments for product offerings.
2.3. Develops a strategy for promoting a product on the market, taking into account proposals from marketing and advertising departments for advertising campaigns, exhibitions, presentations, and other PR campaigns.
2.4. Organizes product presentations to potential buyers and consumers, thematic seminars (professional consulting on consumer properties and qualities of the product).
2.5. Develops a pricing policy for the product, determines the terms of sale of goods (systems of discounts and benefits for certain groups of buyers).
2.6. Forecasts sales volumes.
2.7. Draws up a budget for the product, calculates the expected profit and profitability from the moment the product is introduced to the market, determines the possibility of losses for the enterprise in the first stages of product promotion and develops proposals to minimize them.
2.8. Develops product sales schemes (from the creation of new sales divisions to the reconstruction of existing sales channels).
2.9. Organizes contractual work in the product department, keeps records of payment transactions, analyzes operational data on sales results.
2.10. Coordinates product merchandising.
2.11. Monitors the position of the product on the market (progress of sales of the product, demand for it), determines and analyzes the attitude of consumers towards the product.
2.12. Identifies unsatisfactory product parameters, customer requirements for the product (not taken into account in the product) and reports them to the design, technological and production departments to adjust the product and give it new consumer properties.
2.13. Monitors the pricing policy and demand for competitors' brands, determines the position of the product relative to similar or similar competitors' products.
2.14. Coordinates and controls the work of subordinate employees.
2.15. Prepares reports to the management of the enterprise on the work done.
2.16. Performs other related duties to promote and sell the product.

3. Rights of the promotion manager

The promotion manager has the right:

3.1. Independently determine the forms and methods of promoting the brand and establishing business relationships with consumers.
3.2. Sign and endorse documents within your competence.
3.3. Request personally or on behalf of the immediate supervisor from heads of departments of the enterprise and specialists information and documents necessary to perform his job duties.
3.4. Get acquainted with the documents defining his rights and responsibilities for his position, criteria for assessing the quality of performance of official duties.
3.5. Submit proposals for improvement of work related to the responsibilities provided for in these instructions for consideration by management.
3.6. Require the management of the enterprise to provide organizational and technical conditions and prepare the established documents necessary for the performance of official duties.

4. Responsibility of the promotion manager

The Tourism Manager is responsible for:

4.1. Poor quality and untimely fulfillment of the duties assigned to him by the job description within the limits determined by the current labor legislation of the Russian Federation.
4.2. Causing material damage within the limits determined by the current legislation of the Russian Federation.
4.3. Offenses committed in the course of their activities, within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

January 29, 2020 - International Digital Performance Marketing Agency iProspect opens a vacancy for Search Engine Optimization and Website Promotion Manager (SEO Manager). Key responsibilities: Implementation of clients’ SEO projects in complex strategies together; Communication...

February 4, 2020 - Responsibilities: Technical website optimization; Development of a 2020 strategy for website promotion in search engines; Achieving annual KPIs for traffic growth from search engines and website visibility; Increasing CR of incoming organic traffic; Development and...

January 14, 2020 - Responsibilities: Managing campaigns in Google Adwords and Yandex Direct, optimizing campaigns. Call tracking, performance analysis, reporting preparation. - SEO promotion. Monitoring the work of contractors. Collaborating with contractors to bring websites to the TOP 10...

February 5, 2020 - Hello, dear friend! I am writing to you about our pressing issues that there is no longer any way to solve on our own! You remember that we are a small but quite effective production-digital-boutique agency, with our own big and small tasks...

February 4, 2020 - Who we need: Algo Capital is an investment company specializing in the development of quantitative investment strategies. On the market since 2003, top 15 on the Moscow Exchange in terms of turnover on the futures and options market. Are looking for...

February 4, 2020 - Ashmanov and Partners is one of the most prominent companies in the Russian Internet marketing market. The agency was founded in 2001, has developed the now generally accepted professional terminology in search engine promotion, and conducts the largest annual industry...

January 22, 2020 - You have a wonderful opportunity to promote and develop exclusive product brands on the Russian market. Responsibilities: analysis of the existing customer base, search for new customers, development and implementation of the company's sales strategy in the assigned segment, ...

January 27, 2020 - Ingate is looking for a Sales Manager! About us: Ingate Holding is one of the three Russian leaders in the field of Internet marketing and information technology. For more than 19 years, our company has been providing quality services and using the latest methods...

January 21, 2020 - Responsibilities: Creating groups and a sales channel through social networks (developing a strategy, content policy, headings) Creating content (texts, assigning tasks to the designer/gif animator, cross-promotion with partners), Posting, increasing the number of subscribers, . ..

January 23, 2020 - Healbe Limited Liability Company Vacancy Marketing Communications Manager/Marketing Specialist at HEALBE About the company: The international company Healbe is a developer, manufacturer and distributor of an innovative device for tracking the condition...

January 23, 2020 - Startsmile Group is a group of companies created in 2010 and operating in the Digital field. Our areas of focus are web development, marketing, SEO, PR, research and publishing. We are looking for an experienced, attentive, responsible...

January 22, 2020 - Ingate is looking for a Lead Acquisition Manager! Ingate Holding is one of the three Russian leaders in the field of Internet marketing and information technology. For more than 19 years, our company has been providing quality services and using the latest...

January 21, 2020 - SMM manager/content manager, promotion manager, targetologist Responsibilities: promotion in social networks and search resources; market analysis, formation of marketing plans. Requirements: ability to work in a team; creative approach to solutions...

January 13, 2020 - Company vacancy: LIBERTY TRAVEL LLC Travel company. Responsibilities: - active search and attraction of clients interested in the company's product; - negotiations with potential partners; - registration and management of transactions, conclusion of contracts; - ...

December 31, 2019 - OneTwoTrip is the most high-tech travel service. Every day, tens of millions of searches turn into tens of thousands of trips on our website and mobile app. We are actively developing the b2b segment of our business. The role of a manager...

January 20, 2020 - Objectives: increasing the level of sales of a country recreation center; loading of weekdays and low season periods; development of corporate sales; expansion of the client base (children's groups, sports and thematic groups, weddings, summer children's and adults...

January 30, 2020 - Responsibilities: Administration of YouTube channel: - development and coordination of an SMM strategy for the introduction and promotion of a YouTube channel - short-term and long-term planning for channel development - posting video content - tracking content and sponsorships...

January 29, 2020 - JoyMechanix designs and manufactures robotic camera equipment for television and film. Our clients are the largest Russian and international news studios, television and film companies. Our equipment...

December 23, 2019 - Responsibilities: Development of a marketing plan and its implementation in order to increase sales and promote the website, Monitoring the content of the website, Conducting presentations and business meetings, Managing search engine promotion (SEO), Development and creation...

January 29, 2020 - Responsibilities: Development of a sales channel (product/brand promotion) through architects, designers, construction companies. Search and cold calling of designers, architects, construction organizations, etc. Working with our own client base and maintaining...

December 23, 2019 - Ingate is looking for a New Business Attraction Manager! About us: Ingate Holding is one of the three Russian leaders in the field of Internet marketing and information technology. For more than 18 years, our company has been providing quality services and using...

January 29, 2020 - Responsibilities: Manage individual traffic acquisition channels in electronic channels in accordance with the overall e-commerce traffic acquisition strategy. Development of new electronic channels for attracting traffic. Planning, launching and scaling...

December 30, 2019 - Your tasks: Ensure a systematic flow of leads - acquisition; Development, planning and implementation of strategies to increase sales and brand awareness, including lookalike and programmatic buying mechanics; Formation and control of budget execution...

Job Description for Promotion Manager

I APPROVED
CEO
Last name I.O.________________
"________"_____________ ____ G.

1. General Provisions

1.1. The promotion manager belongs to the category of managers.
1.2. Appointment to the position of promotion manager and dismissal from it is made by order of the general director of the organization on the recommendation of the HR manager.
1.3. The promotion manager reports directly to the general director of the organization.
1.4. During the absence of the promotion manager, his duties are performed by another specialist appointed by order of the general director of the organization, who acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with a higher professional (economic) education, additional training in management and marketing, as well as work experience in a similar position for at least two years is appointed to the position of promotion manager.
1.6. A promotion manager must know:
— laws and regulatory legal documents regulating the implementation of entrepreneurial and commercial activities;
— market economy, entrepreneurship and the basics of doing business;
— market conditions;
— assortment, classification, characteristics and purpose of goods;
— pricing methods, pricing strategy and tactics;
— basics of marketing (marketing concept, basics of marketing management, methods and directions of market research);
— patterns of market development and the formation of demand for goods;
— theory of management, macro- and microeconomics, business administration;
— basics of advertising, forms and methods of conducting advertising campaigns;
— basics and principles of PR technologies;
— psychology and principles of sales;
— brand features, production technology;
— the procedure for developing business plans and commercial terms of agreements and contracts;

— trade and patent legislation;
— rules for establishing business contacts;
— fundamentals of sociology and psychology;
- foreign language;
— enterprise management structure;
— methods of information processing using modern technical means of communication and communications, computers.
1.7. The promotion manager is guided in his activities by:
— legislative acts of the Russian Federation;
— the organization’s charter, internal labor regulations, and other regulations of the organization;
— orders and instructions from management;
- this job description.

2. Functional responsibilities of the promotion manager

The Promotion Manager performs the following job responsibilities:

3. Rights of the promotion manager

The promotion manager has the right:

Creating a new product, analyzing its market, pricing and quality control are the direct responsibilities of a product manager.

He fully controls the production process, is involved in marketing and collaborates with technical staff. support.

The product manager is the link between all specialists, management department employees, engineers and other areas of the company.

Main functional responsibilities

The main task of a product manager is team building, specialists in their field, with the help of which a high-quality product will be manufactured. He is responsible for the entire production process, from the very first to the last stage. Further implementation is also on his shoulders.

He is a leader in his own way, determines the development strategy and makes important decisions. But it is important to understand that a product manager is not a full-fledged director; to a greater extent, his organization of leadership over people is built on respect and trust.

His powers do not include direct power over his subordinates, so an illiterate manager who decides to disrespectfully command participants in the process will most likely not achieve a positive result.

The interesting properties of a product manager include the fact that he does not perform any one task, but is versatile specialist. He needs to listen to the opinions of employees and clients themselves. Subsequently, based on their opinions and preferences, conclusions are drawn that are reflected in the production of the product and its quality.

Direct responsibilities and tasks that can be specified in the job description of a product manager:

creation and sale of a new product;
management of Key Performance Indicators;
creating a price category;
sales management;
competitive market analysis;
development of a program to increase sales;
creating quality marketing;
project presentation;
communication with the client;
creation of a development strategy.

The entire work cycle of a product manager can be described in a few words. At the initial stage of creating a product, the main task is to define it and understand what to create. Next, you need to create a team and do everything to ensure that it worked productively. Ultimately, he needs to take care of the release of the product.

Taking a more detailed look at the entire creation cycle, the diagram looks like this:

planning and detailed analysis;
packaging design development;
conducting tests after implementation;
presentation of the finished product.

Depending on the complexity of the organization of the creation process or the norms of an individual company, the responsibilities of a product manager may be divided between two or more performers, while the job description of each product manager should set out his functional tasks.

The first performer is responsible for business processes, his position is called product manager, and the second is for technical part– technical product manager.

When searching for a job and further interviewing with an employer, a product manager needs to prepare and take into account some factors. During an interview, the applicant needs to think not only about future functional responsibilities.

Next, we will try to consider the most popular questions that are raised during an interview with a future company employee applying for the position of product promotion manager or service promotion manager.

For successful communication with the employer, of course, it is important to know all the information and correctly answer the questions asked. But it is also necessary to take care of minor, but very important things, such as appearance, well-written resume. It is imperative to work on the presentation of information and on your own confidence. And don't forget about punctuality.

Skills a successful product manager needs to have:

the ability to win people over and build successful communication with them;
ability to think strategically and organize work processes;
ability to create a competent team;
have creative thinking;
resistance to stressful situations;
be a true leader;
It is ideal to know your professional responsibilities.

Let's consider 10 popular questions that may be asked during an interview:

What is the most interesting and main project you have worked on? Explain why he is like this;
Do you enjoy working as a Product Manager and why did you become one?
How do you plan to improve the product creation process in our company in the future?
What professional tools do you use to create a development process?
What difficulties and unpleasant situations did you encounter at your previous place of work?
What would you recommend to improve in the packaging of our website to increase conversion?
What situations during work hours can throw you off balance?
What are your most memorable career failures?
What three words would your previous colleagues use to describe you?
Why did you choose our company?

Work on these questions and on the other qualities described, and then success will be inevitable for you.

Monthly income depends on the size of the city, on the success of the company and on the personal and professional skills of the product manager himself.

In Moscow, the monthly payment is from 100,000 to 250,000 rubles.

In Kaliningrad, a product manager has a monthly income from 30,000 to 90,000 rubles.

In Krasnodar, the average salary reaches 80,000 rubles per month.

The highest paying product manager vacancies are in big cities such as Moscow and St. Petersburg. Wages go down as the city gets smaller. Also income depends on the applicant's work experience, recommendations from previous places of work, a properly written resume.

Working on yourself, developing professional and personal qualities will lead to inevitable success, which will directly affect your monthly income, demand and career growth.

For more information about what a product manager is and how to become one, watch the video:

Job Description for Promotion Manager. Job description of a promotion manager, job responsibilities of a promotion manager, sample job description of a promotion manager II

Professional characteristics

How to get a profession

Main functional responsibilities

Read also on the topic: