Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

Please note that there are more and more transport companies that offer tourist trips around the country and beyond.

Entrepreneurs understand that the demand for inexpensive vacations and travel is growing, and therefore they are rushing to occupy their niche in the tourism segment.

Tourists are attracted by the average affordable price range of such trips, the opportunity to plan leisure time and vacation for affordable money.

The business of organizing tourist routes by bus is of interest to budding entrepreneurs and investors.

What areas may be promising for business:

• weekend tours, excursions, visits to historical places;
• pilgrimage trips to holy places;
• organization of children's excursion tours with animators, especially during the holidays or New Year's holidays;
• trips to the sea, to a water park, dolphinariums, etc.;
• organizing trips for contestants to festivals and competitions;
• shopping tours, trips to culinary master classes.

Transport resources, one of the key points when comparing a business plan

Purchasing a new bus is quite expensive, but there are other ways to solve this issue. You can take out a loan for the purchase of vehicles, but provided that you are ready to provide the bank with an equivalent guarantor as collateral, make a considerable amount for the down payment.

If you decide to organize tours for foreigners, that is, to be the host, doors to European banks for lending may be open for you.

The basis for such loans is an impeccable reputation, the presence of a profitable development project, reliability and stability of the partnership. This is a chance to purchase vehicles on the most favorable terms.

If you're considering buying a bus, it's a good idea to start with two transportation options. For example, the Waggon Union company offers a comfortable bus based on the MAN chassis, model SD 200F.

Today, its cost is about $460,000. To this amount add a customs duty of 20% of the total cost of the vehicle.

This double-decker bus with excellent visibility from a solid window is equipped with comfortable seats for 60 seats, 24 seats on the first floor, and 40 on the second.

If purchasing is not part of your plans, the best solution is to conclude a contract for transportation services by a transport company.

Your existing business is developing and brings in a stable income, has a positive reputation in the market, you will be interested in a profitable scheme for purchasing a bus on lease.

To do this, you need to make a down payment, and you will be offered a favorable interest rate on the loan.

The demand for auto tourist excursions is seasonal. The largest number of orders occurs during the warm season, on holidays and weekends.

A noticeable decrease is observed in the winter months. Winter earnings are enough to pay drivers and guides, pay off bank interest on loans and cover fuel costs.

According to the business plan, repayment of the full debt on the loan occurs on average in 5 years.

Having sorted out the vehicles, it is necessary to create an excursion package and formulate a pricing policy, this will ensure an influx of clients and regular routes.

All costs for purchasing (or renting) a bus are included in the cost of the tour for a group of tourists. To do this, you need to set a plan for the minimum number of people in the group, and divide the amount for everyone.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchising basis. We invite you to get acquainted with.

Why starting a business with a franchise is easier and more convenient can be found out from a selection of articles published in the case studies section:

Renting a bus for tour trips is one of the options for many organizers. Renting a comfortable bus with a driver will cost you 1,500–1,800 rubles per hour.

With a successful start, business development will take about three years, during which time people will learn about you and you will have a permanent client base.

Neoplan Cityliner - VIP class tourist bus

An important point is the recruitment of guides and tour guides - who will make the trip not boring, informative and interesting.

For every tourist, the main thing is road safety. Professional drivers, comfortable and good transport significantly increase the company’s reputation in the eyes of tourists.

Focus on the interests of your potential travelers; your income and business prosperity depend on this.

According to Russian experts, today long-distance bus transportation is an unprofitable business. The most serious problem of the Russian long-distance transportation market is disgusting roadside service, which scares away potential customers from buses. Dirty or non-functional toilets, broken air conditioners are not so bad, the main problem is that most buses are not equipped in any way, which poses a threat to passengers.

We see a completely different picture in the American market: according to the American Bus Association ( American Bus Association), about 4 thousand companies engaged in intercity and international bus transportation are registered in the United States; About 850 million people use their services every year, the annual turnover of the American long-distance bus transportation market ranges from $30-50 billion, their total operating fleet is 44 thousand vehicles, and the total number of employees is about 200 thousand people. At the same time, 65% of companies have no more than 15 buses in their fleet, and only about 50 companies have more than 100 vehicles.

23-year-old entrepreneur Ray Land ( Ray Land) owns the Fabulous Coach Line bus transportation company, which has a fleet of 40 buses and employs 77 employees. The Fabulous Coach Line's profit was $3 million in 2009, and $4.5 million this year in 2010. The young entrepreneur’s business cannot be called large; his company has only existed for five years. The idea of ​​a bus transportation business came to Ray while still in college after an excursion bus trip that he organized for classmates. Ray bought his first Van Hool bus for $25,000 using his own savings ($5,000) and borrowed funds in 2004.

What helped the young American, in a few years, turn his small start-up company, which had only one used bus in its arsenal, with the owner Ray Land himself behind the wheel, into a thriving million-dollar business. What is the secret that Russian road carriers still don’t know or don’t want to know? Everything is very simple: there is no secret. It's all about the good service that the 23-year-old entrepreneur offers (and which Russian bus company owners don't want to spend money on).

All 77 Fabulous Coach Line buses are equipped not only with toilets and air conditioning, but also with TV monitors on each seat, leather interiors, wooden flooring, carpets, and rooms for relaxation, just like in a good hotel. The cost of one charter for 56 people is $1,150/day. This company's clients include schools, travel companies, athletes, dance groups, business companies and even the White House. The largest order Ray Land received was a $1.1 million order from the War Department in 2005 during Hurricane Katrina.

As you can see, bus transportation long-distance travel can very well be a highly profitable business if you approach this matter wisely and set your priorities correctly.

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Transporting passengers is not only a responsible task, but also a very labor-intensive one, which is why many avoid this area. Nevertheless, those few who do come to this business progress quite quickly. Therefore, if you decide to organize passenger transportation as a business, then first you need to familiarize yourself with the theoretical part and learn all the subtleties and nuances.

Organization of passenger transportation

First of all, you need to worry about creating a high-quality, and most importantly, an effective business plan that will allow you to make your business profitable in the shortest possible time. Of course, everything must be legal, so a little later we will talk about the package of documents required for opening, which, by the way, are not always so easy and cheap to obtain.

Don't forget about such an important component as advertising. Without high-quality slogans and logos, it is unlikely that you will quickly get many clients. But if you have a clear and well-thought-out advertising campaign, then consider that half the battle is already done.

We also have to figure out the purchase or rental of transport, since without this we will not go far. Of course, you should immediately set yourself up for big expenses. For example, we rented a used bus. Besides the fact that we pay a certain amount for it every month, we also have to repair it. It is best to prepare for the entire available amount another 10% for other expenses that will definitely occur.

Passenger transportation business plan

To say that this point is the most important is to say nothing. Without a business plan, your company will fall apart in a month, so it is better to pay great attention to its preparation. Without proper experience, it is not recommended to compile it yourself. It is better to entrust this matter to professionals who will conduct a structural analysis of the market and calculate each point in detail.

It is worth noting that passenger transportation as a business should have something like this:

• obtaining the necessary package of documents;
• work space (office);
• rental of necessary equipment (purchase is possible);
• market analysis;
• organizational issues (setting routes, etc.);
• advertising;
• seasonal downtime.

Your business plan should look something like this, the only difference is that it will be written in more detail and will take several dozen pages, or even more. Now let's look at each point in more detail.

Step one: company registration

There are several ways to proceed here. It is not recommended to open a PBOYUL (entrepreneur without the formation of a legal entity), since there are a lot of unnecessary taxes. It is best to give your preference to CJSC (closed joint-stock company), OJSC (open joint-stock company) or LLC. Of course, the easiest way is to open a limited liability company; the hardest thing will be to open a closed joint stock company, since the process itself is tedious and lengthy due to the presence of a huge number of nuances.

If you are planning to open passenger transportation as a business, it is strongly recommended to seek help from professional lawyers. This will not only speed up the process of collecting documents, but also avoid various types of financial and legal mistakes. Today there are restrictions in the form of depositing 10,000 rubles before registration. This amount must be deposited into a pre-opened bank account.

Search for premises for a company office

So, it is the office of our transport company that will be the legal address of the organization. A special rental agreement will be concluded between the office owner and your company. In principle, this is a fairly simple and quick procedure that does not require lengthy formalities.

If the start-up capital is not so large, then at first it is advisable to limit yourself in recruiting personnel. However, you won’t be able to work without people at all. The only adequate way out of the situation is to hire employees who can combine several positions at once, for 1.5 or 1.75 rates. Despite the fact that this will slightly slow down the development of your passenger transport company, this approach will allow you to save a little and improve the situation in the future.

In principle, a business plan for passenger transportation should take all this into account. I would also like to say a little about the working staff. Most often, it makes sense to recruit a young team and immediately train employees. This is guaranteed to improve qualifications, since it is very difficult to find a high-level specialist who will agree to work for a low salary.

A little about the positive and negative sides of business

First, let's look at the main advantages of running such a business. Firstly, organizing passenger transportation does not require large initial investments, since we will basically rent everything. This is undoubtedly a huge plus. Secondly, such a business pays off very quickly. In just 2-3 months you will have at least a small, but net income.

But as noted at the very beginning of this article, there are also disadvantages. For example, unexpected expenses. This could be payment of a traffic police fine, bus repair, etc. But this is quite normal; in other areas, you have to pay the SES and other organizations. And we also need a license, and it’s not so easy to get one, which we’ll talk about now.

Required package of documents

So, we cannot transport people around the city or intercity without the appropriate permission, that is, a license. This document is issued by the Ministry of Transport of the Russian Federation. To obtain a license, you need to have experienced drivers with a good reputation, work experience and relevant documents. You will also need to issue a license card, which is attached to a specific vehicle for the duration of passenger transportation.

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It may be surprising that there are virtually no school buses in Russia. Still, this is a fairly convenient form of transport for delivering schoolchildren to classes in an organized manner. But the budget of most educational institutions does not allow them to maintain a fairly expensive car, and the authorities are not at all keen to develop this area.

In this regard, schoolchildren are forced to get to school in any way convenient for them - from driving their parents’ car to traveling by public transport or even on foot. In big cities, parents always take some risk by sending their child unaccompanied to school, so running a special bus may seem like a fairly profitable undertaking.

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However, this type of business is associated with many difficulties and features. In any case, maintaining your own minibus is much more profitable than a school bus from an economic point of view, which is why businessmen are in no hurry to engage in such a business. But for those seeking to combine making a profit with a socially significant cause, launching their own school bus can be a good start.

In such a business, there are many options for constructing your own concept of running it. However, at the moment this type of activity falls under the definition of passenger cargo transportation. In this regard, to start your own business, you must register as a business entity. Registration takes place at the local branch of the tax authority, it is optimal to choose the form of a legal entity, and in order to be able to use the simplified taxation system, it is recommended to choose a limited liability company (LLC). This will allow transferring no more than 6 percent of income or 15 percent of operating profit to the state. It is also necessary to correctly indicate the OKVED code, and the provision of school bus services is best suited (OKPD 2) 49.31 Services for intracity and suburban passenger transportation by land transport.

Once the issue has been resolved by registration, you can proceed to obtaining a license for passenger cargo transportation. It is issued to entrepreneurs who transport cargo in vehicles with a capacity of more than 8 people. If you plan to carry out transportation in vehicles that, due to their technical characteristics, are not capable of transporting more than eight people at a time, then a license will not be needed. This license is issued by the local branch of Rostransnadzor and does not apply to passenger transportation in urban, suburban or intercity traffic. In order for the application for a license to be considered, a package of documents and a receipt for payment of the fee, which amounts to 6 thousand rubles, are submitted to the licensing authorities.

You can greatly simplify your task by contacting a company that specializes in obtaining licenses. This is unlikely to lead to a reduction in the period for consideration of the application (which is up to 45 days), but this intermediary probably has established connections with these government agencies. Of course, such a company will require a lot of money for its services, but it will help the entrepreneur significantly save his nerves and time. By law, obtaining a transport license is possible for individual entrepreneurs, but in the case of a law firm, the licensing authority will be more favorable. List of documents required to be submitted to the licensing authority:

Certificate of registration of a legal entity;

Certificate of tax registration;

• Memorandum of association;

  The decision to create a company.

  Extract from the Unified State Register of Legal Entities;

  Letter from Rosstat;

  Vehicle passport and registration certificate;

  Certificates in “Traffic Safety” and “Professional Competence” for the responsible person in the organization;

  Lease agreement for a parking lot or documents on ownership of the premises and site;

  A contract for medical care with an organization that has a medical license with such type of work as “Pre-trip medical examinations of drivers” with a copy of the medical license of this organization;

  Driver's license (must be category "D");

  Drivers' work records;

  Health certificate for drivers;

  Inspection certificate/diagnostic card;

  Car rental agreement or title deed.

The latest innovation is the need to insure the carrier's civil liability to passengers (OSGLP). Currently, this insurance is calculated using a very complex tariff schedule. Therefore, it is quite difficult to name the exact cost for this type of insurance. This is due to the adoption of Decree of the Government of the Russian Federation No. 1484 of December 30, 2012. To calculate insurance, many factors are taken into account, such as: the number of flights per day, the length of the route, the number of planned passengers, etc. In addition, we must not forget about civil liability insurance (MTPL) and, possibly, CASCO. The second is relevant if buses are purchased on credit or lease, because the lending institution is not ready to risk the pledged property. It should be noted that OSGPP only insures liability to passengers, but not to other road users. You can only compensate for your own damage in the event of an accident due to your own fault if you have a non-binding CASCO agreement.

It should be noted that transportation of schoolchildren by bus can be carried out not only within one city, but also in intercity traffic (for example, between several small settlements or when transporting children studying in a large city, but living in satellite cities or on the periphery) . In this case, the transportation process becomes significantly more complicated, since transportation of children in intercity traffic requires a special permit, the presence of a medical team on duty in the vehicle, and the bus being accompanied by a traffic police vehicle. In addition, there must be a responsible person on the bus who organizes the transportation of a group of children.

Ready ideas for your business

However, in most cases, a school bus carries out transportation only in one city, and the entrepreneur himself will probably abandon the idea of ​​transporting children between cities, because the conditions imposed by law greatly limit this opportunity. However, children will have to be transported in specially equipped vehicles. As already noted, it is best to use cars with 8 or more seats, that is, full-fledged buses, not minibuses, are suitable for this purpose. However, if you only need to work with a small number of schoolchildren, then a minibus can be a good alternative to full-size buses. After all, the cost of such a machine is much lower, it is easier to operate, and it is much cheaper to maintain.

There are also special requirements for the technical equipment of the vehicle. Firstly, the design of the bus must comply with technical regulations for the transportation of passengers, not to mention the fact that the vehicle must undergo a routine technical inspection and be allowed to participate in road traffic. The bus should not be older than 10 years, so it will not be possible to purchase decommissioned or almost faulty vehicles, as many motor transport companies do, releasing dilapidated buses onto the line as public transport. If in the course of its activity this or that machine becomes outdated, then it will have to be used for some other transport transportation or sold altogether. According to current legislation, all vehicles must be equipped with satellite navigators (GLONASS or GLONASS/GPS) and tachographs. We must not forget about the simplest identification marks, which include the “Children” sign, special coloring and similar elements.

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Next, you should find qualified drivers who have a category “D” license and have at least 1 year of experience. Drivers must provide a medical certificate allowing them to work as a driver of passenger transport. The vehicles are additionally equipped with several fire extinguishers and first aid kits. There must always be clean water on the bus, each seat must be equipped with seat belts, and the responsible person must be able to move around the bus, and travel for him is always free. You will have to find this person either yourself or negotiate with schools to provide an employee for such a position. It should be noted that if the buses move in a convoy of more than three cars, then, just as with intercity traffic, it will be necessary to be accompanied by a traffic police squad. The driver must always have a waybill with him, move only along the given route, and not deviate from it.

Cars must periodically undergo technical inspection, and for this it is necessary to have either your own parking lot with a service station, or enter into an agreement with a third-party organization for routine inspection and maintenance of vehicles. In order to have this opportunity, it is best to contact automobile transport companies. At ATP, you can count on the employees of this company to help with maintenance and provide communication services with the bus. ATP also has connections with Rostransnadzor and therefore can help in registering and confirming the school bus route. This moment can be called one of the most difficult in organizing a business, since for this you need to coordinate the schedule and route not only with educational institutions, but also with government agencies. In order for the bus to move along a specially designated lane, it is also necessary to obtain the appropriate permits and approvals from the Rostransnadzor office. If this is not done, the school bus will move along with other road users, while standing idle in traffic jams. This results in lateness to lessons and dissatisfaction among consumers, who are the parents of students.

A significant difficulty lies in the fact that the route must be agreed not only with government services, but also with educational institutions and parents of students. It is unlikely that it will be possible to get by with one car, and this will require purchasing several buses that can transport students of different age groups, whose classes start at different times and who get to school from different parts of the city. It is necessary to spend a lot of time to ensure that the route is truly convenient for all participants, so that there are no delays, so that it is possible to accompany the children to the stop before going to school and after it. In this case, you can work focusing either on the school or on the parents of the students, but it is much easier to coordinate the schedule and operation of the bus with the school administration than with many parents.

This type of business has the prospect of assistance from the state, but you should not count on this, because municipal services could themselves offer free school bus services. In this regard, before starting activities, you should find schools that are interested in the bus; the administration of the educational institution will independently find children and their parents who are ready to use the services of a commercial school bus, which will greatly simplify the work of the entrepreneur. Only after all issues with the administration and parents have been resolved can we begin to coordinate the route with Rostransnadzor. At the same time, the movement of the school bus should not interfere with the movement of public transport.

Ready ideas for your business

Currently, a bus can be bought for a relatively low price (approximately 700-800 thousand rubles) and for a very substantial amount (more than two million rubles). Considering that the vehicle must be no older than 10 years, you will have to buy buses that are not in the lowest price category. Russian-made buses are of good quality, so it is better to purchase foreign cars. It is also worth considering the cost of servicing the bus.

It is also worth thinking about what drivers will do during students’ classes, because their responsibilities include not only transporting students to educational institutions, but also the return trip along the same route after school. It turns out that the bus will stand idle for several hours, and this is not economically feasible. As an option, you can consider renting them out at this time as public transport, but then it may be difficult to provide a bus at the specific time you need. If possible, you can find several schools or other educational institutions that conduct classes at different times; also, do not forget that in many schools children study in several shifts.

In some elite lyceums and gymnasiums, school bus services are included in the cost of education, but not every educational institution wants to have its own fleet of buses. Therefore, you can offer your services to newly opened paid schools, and in this case you will not have to look for clients among parents, and the school itself will pay a strictly established amount, and the driver will move along the agreed route. Since practically no one is engaged in such a business, it is quite difficult to determine the acceptable cost of services. It is clear that in large cities a school bus on a commercial basis will be much more expensive than a similar one in villages and small towns. But in any case, it is not recommended to set the cost too high, because wealthy parents, as a rule, bring and pick up their child from school on their own.

School bus services will be used primarily by middle-class families, and this service is more relevant for parents of primary school children. From the entire school there will not be even half of the students who will ride the bus, but even two or three hundred people will allow you to run a very profitable and highly profitable business. As the business develops, one school will be served by several buses, but to start, two or three buses are enough for two or three schools. This will significantly reduce investment.

This type of entrepreneurship can be classified as a socially useful and significant event. To begin with, you will need several million rubles, depending on the number of cars. There is practically no competition in this market, which allows the entrepreneur to set the most favorable price for his services.

The commercial school bus is a new and unusual phenomenon that a large percentage of the population will be wary of using at first. At the same time, the small number of consumers at first will quickly be replaced by an ever-increasing demand for this service.

Working in a big city, you can count on cooperation with a fairly large number of educational institutions, and even emerging competitors will occupy other schools in other areas, which will allow several enterprises to coexist. However, business is complicated in that it has many restrictions and checks, and also requires obtaining many permits and licenses and coordinating actions with many authorities.

3 people are studying this business today.

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