However, quite often you can find pages of experienced and talented photographers who take successful photographs of nature, architecture and other things. The number of subscribers depends on the quality of the profile content. Here, owners of popular accounts have the opportunity to make good money on Instagram. The amount of earnings will depend on the number of page views, that is, the question of how to promote an account on Instagram is more relevant than ever today.

Why Instagram?

In fact, you can make money on almost any social network. In this article we are looking specifically at Instagram, because... it is the most convenient for making money for the following reasons:

Another plus is that Instagram has its own application for various platforms, which means that users have the opportunity to view pages anytime and anywhere, wherever they are. This is very convenient, given the modern rhythm of people's lives. Although, almost all social networks currently provide mobile versions of sites.

For clarity and a better understanding of the benefits of Instagram for promotion, below is a comparative table of the popularity of various social networks according to 2016 statistics.

Rules for promoting an Instagram account

Even though Instagram was created for sharing photos, no one is prohibited from using their page for commercial purposes. However, in order to make money easy and enjoyable, you need to know certain restrictions that exist in the rules for using this social network. Failure to comply may result in a ban from administrators.

On social media The Instagram network is prohibited:

Violators of the above prohibitions will face the following:

• Likes and the ability to subscribe to the page will be blocked.
• Tags, hashtags and comments will be blocked.
• The password is reset.
• The account is completely blocked.
• The profile is permanently deleted and cannot be restored.

It’s worth noting right away that artificially boosting subscribers is not only prohibited by the terms of use, but will still not bring success. It is very important that the profile has a live audience, since pages are viewed by people, not robots. It goes without saying that there will be no views, likes or comments from pages without an owner, and therefore no use.

You should start by asking yourself questions:

• Why do I need to promote my account?
• If to earn money, then how will I earn money?
• Who is my client, audience?
• What is my audience interested in?
• What will help the client solve his pressing problems?

The next step is designing your Instagram page.

The first thing that catches the eye when a user visits your page is your photo, name or nickname and information about you. Think about what might make you personally subscribe to a particular profile. Most likely, your answer will be a photo and information.

The photograph must include you personally. This is your business card. If you have several profiles on different social networks. networks, and you want your client to be able to find you on other sites, then use the same photo everywhere. This will make it easier for your audience to remember you.

It is best to write your last name and first name in your native language, or rather in the language of your target audience. If your client is Russian, then write in Russian, there is no need to use the Latin alphabet, this will not give the page respectability, as many mistakenly believe. Additionally, your name may be misread and misremembered. Or some may be too lazy to read “in English”. Make your account experience as easy as possible for users.

Indicate the place where you are from. This will give your audience more confidence in you, especially your fellow countrymen.
Briefly, clearly, concisely describe the type of your activity and who you are, so that users, without wasting time, understand why they need to subscribe to your account and what useful things you can give them.

Publishing posts

Now let's talk about publishing content. Content is the main component of your profile. Basically, this is what the page is created for.

The content of your account is what attracts the user, makes him a client, and possibly a partner. To attract as many subscribers as possible to your target audience, maintain your style and publish only your own original works. This is your peculiarity, a zest that others do not have. This sets you apart from other similar users promoting their accounts.
Take the time to step into your audience's shoes. Imagine that your profile is a photo album. It should be interesting so that you won’t be ashamed to show it to others. This means that, first of all, viewing it should be interesting to you, as a guest of your own page.

Post new photos as often as possible. Do not neglect the description, express your own sincere thoughts in the comments. Take high-quality photos. Be sure to respond to your followers who comment on your posts.

Among other things, it will be useful to create a content plan that outlines the interests of your audience and the relevance of the planned photographs.

Attracting followers

• Ways to attract new subscribers:
• Hashtags.
• Geolocation marks.
• Likes for other users.

If previously active sales of goods took place on websites and in offline stores, then in the age of social networks new opportunities have opened up. Instagram is currently the center of promotion and sales; it is here that entrepreneurs and advertisers have thrown all their efforts and resources. And in order not to lose sight of this modern tool for making a profit, you need to know how to promote your Instagram account.

How much can you earn on a promoted account?

It's no secret that many bloggers live on the money they receive from their promoted page (see ““). That is, they don’t have to get up every day at 6 am for work, drag themselves to the office, or stand in traffic jams. It is enough to post high-quality content that attracts advertisers and get money for it. It is worth mentioning that some people’s incomes reach significant amounts. And it is precisely such unrealistic earnings that spur users to try to get closer to them.

So how much do profiles earn? It all depends on the number of subscribers. And not the least role here is played by their quality - they must be active and, most importantly, “alive”, that is, not screwed up. Or screwed up, but wisely.

This blogger will cooperate starting from 120,000 rubles

An account with an audience of half a million charges from 40,000 rubles for posting a publication on its space. If the audience exceeds a million, then the blogger’s monthly earnings can approach a six-figure amount.

Based on these data, the approximate profit range becomes clear - from 40,000 to 500,000 rubles.

How to promote your profile yourself?

So, to increase your audience on your page, adhere to the following commandments of Instagrammers:

Services that provide a trial period for page promotion

If you already have subscribers, you follow others, you actively post new photos, but everything seems to have frozen in place, then you can think about promotion.

To understand the actions of which service meets your needs, you can use the demo period.

Boost is fully automated and promises a live audience. You can connect several pages for promotion. The emphasis is on the use of hashtags and geotags. Free period – 7 days.

BeLiked - works with a target audience, that is, fishing lovers will not subscribe to the profile where they read books. Demo period – 3 days.

– in addition to standard functions, it offers the possibility of delayed publication and parallel promotion of two or more accounts. Demo period – 3 days.

Paid account promotion services:

• – offers delayed publications for at least a month. The program has a user-friendly interface and allows you to use hashtags.
• Websta.me - offers a solution to several problems: selection of hashtags and creation of a list of competitors.
• – a comprehensive service based on mass following and hashtags. Complete a simple registration and use it for three days for free.

• Iconosquare or simply Icon analyzes content and your user behavior. The service tracks the growth of subscriptions, which publication the audience liked best, and how many were involved in it. But the same can be done by setting up a business account on Instagram.
• – promotes your page through communities and local leaders. Allows you to create advertisements on Instagram. By choosing the right audience and monetary conditions, you create a promotional publication.

For enterprising people, Instagram is not only a social network and a convenient service for storing and displaying photos, but also a stable source of income.

A promoted account on Insta is a highly effective tool with which you can sell services and goods, run your own business, and earn money from advertising and your own popularity.

Dasha Makarycheva, a guest expert of the PAPA HELP portal and a professional specialist in the promotion, promotion and monetization of accounts on social networks, will tell you how to properly promote a page on Instagram, which tools for attracting an audience are the most effective and how much you can earn.

Read in full - in the final you will find the main secrets of a successful business on Instagram, an overview of the best services for fast and effective promotion and practical advice on managing business accounts.

Why promote Insta

Instagram is currently at the peak of popularity. In terms of the number of visitors, it competes with VK and is far ahead of other public resources in terms of attendance.

The creators of Insta initially conceived it as a place for storing and processing photos - now it is a full-fledged social network, extremely promising in terms of monetization and business.

The Instagram audience is constantly growing. If your goal is to promote your personal brand or company brand, you definitely need an account on this social network that will attract new clients and work to increase profits 24/7. Now it is a full-fledged business promotion tool that obeys all the laws of marketing.

To make money on this network you do not need any special skills or professional skills. All that is required is your time and desire. Plus knowledge on how to promote your account, attract your target audience and create unique selling propositions ( USP).

If you are a representative of a small or medium-sized business or a beginner entrepreneur without an initial budget, you should understand the technical part of promotion - this is precisely the issue that our article is devoted to.

Even if in the future you delegate the task of running a business to specialists, the information received will help you speak the same language with the contractor and set him adequate and understandable tasks.

Business on Instagram is wonderful because it suits everyone. It doesn’t matter who you are or what you do – schoolchildren, students, pensioners, mothers on maternity leave, and businessmen with an existing business can earn money.

Promotion on Insta is part of multi-level marketing. What is social media marketing and why is it needed?

My answer is simple - this is a way of selling a product in which the need to engage in sales disappears by itself. The task of a marketer is to make the client want to buy a product or service from you. The goal is global, but quite achievable.

How Instagram can help you create a brand:

• recognition increases. The potential audience on the social network is millions of visitors;
• direct contact with the consumer;
• An effective way to remove buyer objections. The account becomes an encyclopedia of your business. By visiting the page, the client gets access to all the necessary information. By anticipating the client's questions, it is much easier to gain his trust;
• An excellent opportunity to show the client the value and uniqueness of your sales offer. Here it is especially important to show the product in person, since the visual presentation of information is crucial on Instagram.

But remember that your products and services are just a way to fulfill the client’s needs. Show people how their lives will improve when they buy your products. But keep in mind that intrusiveness has long been ineffective in modern marketing. Promotion should be powerful, but as natural as possible.

So, it's simple. There is a social network with an audience of more than 300 million users. All these people are potential consumers of your services and products. You advertise a product or your skills and make a profit. Choose the income that is closest to you - advertise and sell your own products or advertising space on a well-promoted blog.

How to do this correctly - read in the following sections.

Promoting Instagram yourself from scratch - step-by-step instructions

Promoting an account means increasing its popularity among visitors. The more people who view your account, the more likely they are to take an action that is beneficial to you. Naturally, the new account does not have any subscribers or visitors.

The first steps are the most difficult, but if you have managed to build an initial base of potential clients, further audience growth will be a matter of technique.

Step 1. Determine the goal

The step is obvious, but without it successful promotion is impossible. Having defined our goals, we will outline future promotion methods and strategies in advance.

What goals can an Instagram account have:

1. Make a portfolio out of your account. This goal is suitable for designers, copywriters, editors and anyone else who sells their services online. Having a database of ready-made projects is convenient for you and the client. The employer immediately sees who he is dealing with, and you present yourself in a favorable light.
2. Replace/supplement the website of a company or business project. This will contain your contacts, services, customer reviews, benefits and other content that will help the client make a choice in your favor.
3. Attract clients directly. Here, be sure to set clear numbers for yourself - how many clients your account should bring in per month.

The more specific the goal, the easier it is to evaluate the result.

Step 2. Determine the target audience

At this stage, you need to decide which clients will visit your account and what your target audience is. If you already have an existing business, you understand who your ideal client is - the one who leaves the most money.

In addition to gender, age and region of residence, the psychological portrait of the buyer is important. You must know what your client “breathes”, what his needs, pains and desires are.

Any data is important - where he likes to relax, what kind of car he drives, whether he has children, what is his income level, what is his profession.

As you begin to create a customer profile, you will see that your core buyers have many similarities. This will help you create a more effective offer in the future.

If you clearly understand who your customer is, your advertising costs will decrease. The need to reach a wide audience in the hope of finding a few new clients will disappear; your advertising will become more targeted and effective.

Knowing everything you need to know about your consumers, you can easily find them in communities of interest and significantly reduce marketing costs.

Step 3. Collecting a target audience base

The next task is to attract subscribers to the account.

1) Knowing the interests of your target audience, it is not difficult find matching groups.

Their subscribers will be your first clients. Sending invitations manually is long and tedious. To avoid this, use special services. You will find a detailed overview of useful and accessible resources in one of the following sections.

The service helps me. With his help I will organize massfollowing– mass subscription of people selected according to certain criteria. Instaplus sets up a subscription according to the parameters you need: by location (attracts customers from your city), by age or certain hashtags. These could also be your competitors' subscribers.

2) Another way to attract clients is native advertising for bloggers. It is good because it does not act directly, but through an authoritative representative of the Instagram environment. But there are pitfalls here - make sure that the blogger does not have bots in his account, otherwise the advertising will be unproductive.

How to find and evaluate a blogger, watch this video:

Step 4. Decide on the topic of the content plan

What is a content plan? This is a list of topics (sections) that will be periodically repeated in your account.

The main topic should concern the unique selling proposition ( USP) with reviews from your clients. It is advisable to provide reviews in video format with links to specific user accounts - this creates the maximum level of trust.

Other topics – stock, subscriptions, discounts, present and other marketing techniques that stimulate sales and user activity. Be sure to tell us how you develop and improve your level - what thematic exhibitions you visit, what professional competitions you participate in.

Such posts inform the client that your business does not stand still, and you yourself are aware of all fashion trends and trends.

For an example of drawing up a content plan, see the table:

To make it easier to create a content plan, download the template and sample in an Excel spreadsheet.

Should you write about your personal life? My opinion is yes. Let people see that you are a living person with your own desires and needs. But this must be done extremely delicately.

There should not be many personal posts - one message every 10-12 days will be enough. Show yourself as an interesting and diverse person - tell us what events you attend, what books you read, what music you like.

Step 5. Selecting photo and video content

Unique photos and videos are the main content of the Instagram social network. Without high-quality, interesting and original media materials, all other methods of attracting an audience simply will not work.

Conduct video and photography in accordance with the content plan. It's great if you have basic photo composition skills and know how to process images. Read our article on how to prepare high-quality video and photo content.

I'm often asked if it's worth hiring a professional photographer or if your own photos are enough? My opinion is that the content should be different: your photos, professional ones, and materials from users who purchased your products or services.

However, the basis of the content should be professional, beautiful and high-quality photographs with well-chosen lighting and the right angle.

Remember!

Insta loves beauty!

Preference should be given to video content. According to statistics, the most promoted accounts now are those in which video content is at least 70%.

How to use it, see the video below:

Step 6. Create an account

1) The first thing a potential subscriber pays attention to is your avatar. If you are promoting a personal brand, your photo should be here.

If the account is corporate, we place the logo. But keep in mind that it must fit into the circle - no blurred edges or trims.

For example

If you are translating from French in Yekaterinburg, write “ Translations from French, Ekaterinburg».

3) And the third point is the so-called “ bio", text placed under the header.

Ideally, yours should be placed here USP– the reason why the client should buy the product from you, as well as contact information – location, telephone, link to the main site.

If you don’t have a website, then be sure to create your own “business card” in Taplink by posting it on your Instagram profile. This way, subscribers will receive additional information about you and become clients.

Don't know how to create a USP? Watch this video!

Step 7. Write a list of hashtags

Using hashtags is mandatory.

#Hashtags- these are tags by which the user can find the information or product he needs.

By typing the word “cake” into the Instagram search, you will see photos from the country’s leading confectioners. But what if you need to buy a cake in Krasnodar? Write “cake Krasnodar” or “confectioner Krasnodar” and choose the artist you like.

Creating competent hashtags is an art. To understand what tags a client will use to search for you, stand in his shoes. What would you type into a search engine if you wanted to buy this or that product or order a service in a certain city?

The Yandex.wordstat service will help you in selecting hashtags. There you can see variations in the search for various queries and their frequency.

If your business is located in a certain region, then use it regional hashtags(#cakes in Krasnodar, #order cakes in Krasnodar). If you work for the whole of Russia, then add to the regional ones general hashtags(#cakes, #cakesto order). When working for delivery abroad, use Latin hashtags.

Each publication must use personal hashtag (#pastrychamomile).

For a commercial account you will need a minimum 3 blocks of hashtags, 10 pieces each.The tags of each block should not be repeated! In published posts, alternately use one of three blocks with hashtags. We publish hashtags in the first comment to the post!

Proper use of hashtags will help search engines find your posts in millions of others and attract the target audience to your account.

Step 8. Post daily according to plan

How often should I post? My answer - daily. In addition to the fact that you will have at least one post per day, do not forget to add 2-3 photo/video materials in Stories. Only in this case will activity appear in your account.

If you publish only one post a week, then Instagram throws you “to the margins” of its social network.

The interactivity that Instagram now allows you to create in “Stories” is only to our advantage - create surveys (“Do you want to get a 1,000 rubles discount on the product of the month?” YES/NO).

Look in the Stories statistics for all those who answered “YES” and send them a Direct message saying that you are ready to provide them with a discount of 1,000 rubles under certain conditions.

From one such survey in Stories you will receive 2-3 clients minimum!

Thus, attract new customers through free and accessible channels.

Step 9. Subscriber growth

How to achieve a constant increase in subscribers? Correct use of hashtags, mass following, daily publications in your account - these are the main ways to attract an audience that definitely work.

TOP 7 ways to promote on Instagram

There are free and paid ways to promote accounts on Insta. I will tell you about those and others.

Method 1. Mass following

Promotion through mass subscription of users. Has its own restrictions on quantity - no more than 1,000 subscriptions per day.

The mechanism is simple - a person receives a notification that you have subscribed to him, evaluates your account from the point of view of interest for himself and subscribes (or does not subscribe) to you.

Maximum number of subscriptions on Instagram – 7 500. After reaching this limit, you can unsubscribe and subscribe to new users again. Thus, per month you can subscribe to a maximum of 15,000 people.

This can be done manually, or use paid services, which we will discuss below.

Method 2. Mass liking

Massive liking is another way to show a person that you are interested in them. The user sees a sign of your attention and visits your page. If he's interested in what he sees, he'll follow you.

This is a less effective tool than mass following, but you shouldn’t ignore it - it provides its own number of subscribers. Mass liking effectively works to increase the activity of your subscribers.

Method 3. Mutual advertising

You place unobtrusive advertising on the account where your potential audience lives. In turn, the user or company that you advertised places an advertising post on your page. An effective tool that works on the principle of native advertising.

Method 4. Advertising with bloggers

Conditionally free method - not all bloggers are ready to post your advertising without payment. However, you can always agree on some barter services.

For example

You provide the blogger with the product you are selling for free, and he describes all its advantages.

This method works if the blogger has a regular audience that trusts him. The quality of its audience can be assessed by the activity and adequacy of comments and questions.

At the initial stage, you don’t need bloggers with millions of subscribers; pay attention to pages with 5-10 thousand followers that relate to your target audience.

The next three promotion methods are paid.

Method 5. Targeting

Now there are two types of targeted advertising on Instagram - simplified for ordinary users and more complex for business accounts. The second option is suitable for those who have neither the time nor the desire to deal with other types of promotion, but have the funds for promotion.

I recommend setting up targeted advertising through Facebook - using the advertising account or special application. This option is good because it prevents you from wasting money - if the system sees that the advertisement does not have a response from users, it stops broadcasting.

This method has many subtleties and nuances that can only be learned through training.

Method 6. Advertising in thematic communities

Ads are broadcast to thematic communities where the chances of finding clients for you are maximum. There are plenty of communities of interest in every city - moms, travelers, cyclists, etc. But what matters is the activity of the audience and the number of subscribers.

Method 7. Competitions and sweepstakes

The method is a paid one, as it requires expenses for gifts and advertising. Everyone loves competitions, so the costs are often worth it. But this method cannot be called one hundred percent effective - you need competent preparation and an original idea.

Mechanisms for holding competitions:

1. Tag your friends in the comments. The goal of this competition is to find accounts that are not promoted using hashtags. At the end of the competition, your task is to subscribe to all the people you tagged in the comments.
2. Competition among your subscribers. For example, offer to come up with a motto for your company, the best slogan, or an original caption for a photo. All this increases your reach and reminds subscribers about you.

Contests are not the method that will give you an influx of customers. If there is one, it will be very small. This is a way to increase activity and select a quality audience for subscription.

Programs and applications - TOP 3 proven services

And now a review of services that will make promotion on Instagram more effective and professional.

– an excellent service for mass following and mass liking. Provides access to ready-made databases, subscribers of competitors and those who are active (likes and comments) in accounts on topics close to you.

There is a statistics function that allows you to monitor subscription activity, there is an option to send welcome messages to all subscribers, and setting up a newsletter. The prices are reasonable and the efficiency is high.

Postmypost is a first-class auto-posting service.

Plan the release of posts during the peak activity of your audience, create a list of hashtags that will be added automatically when posts are published, and track comments.

works only with Instagram and offers account promotion from only 1,000 rubles per month.

You get target audience setup, subscription to potential customers, guaranteed and stable growth in the number of followers.

The operating mode is automatic - you only need to set up the service and use the results of your work.

Promotion on Instagram - training, courses, books

Promotion on Insta is a relatively new direction. However, if you have a desire to understand this science, you will find a lot of useful educational materials online and on bookstore shelves.

TOP 5 books to read.

“iMarketing – We work according to the system”, Vitaly Myshlyaev.

A reference book for every businessman and marketer (specialist in practical marketing). The author explains in clear language how to get the most out of a commercial website.

Competent work with key points is shown - targeted actions, attraction, persuasion, client retention and analytics. The knowledge gained will take your business to a whole new level.

“Marketing in Social Networks”, Damir Khalilov.

Damir Khalilov's book fills this gap. The work is written honestly and to the point.

“Do something new! Improving business through marketing,” Igor Mann.

Revolutionary Internet marketing tools from business practitioners.

The book will make your business more efficient and help you get maximum profit using the most innovative promotion tools.

Few people decide to be the first to try a new or revolutionary marketing tool in their industry. But in vain!

After all, if we assume that a new effective tool will allow you to do marketing at least half a percent more efficiently (and this is a very pessimistic assumption), then you have growth from innovation, and here you have the benefit of using something new!

“Content, marketing and rock and roll. A book-muse for conquering clients on the Internet,” Denis Kaplunov.

All formats of selling content are considered - from posts on social networks to mailing lists.

"Content is currency" by John Wubben.

In addition, Wubben talks about optimizing content for social media, podcasts, videos, and email newsletters.

Instagram training course.

Editor's Choice - course "Profession: Internet marketer".

Five ways to make money on Insta - learning from scratch for everyone. Recommended for beginner SMM specialists, online business owners and anyone who wants to quickly master an in-demand profession.

How to maintain an Instagram account - 11 golden secrets

Let's move on to the nuances and details on which the result of promotion directly depends.

Secret 1. Correct name

What is highlighted in bold in the bio profile is the text that search engines index. Here you need to write the type of your activity.

If it says “Makeup Artist Krasnodar”, and you are just such a specialist and work in Krasnodar, the system will find your account when prompted.

Secret 2. Active link

If you are engaged in a multidisciplinary activity (for example, legal practice in Novosibirsk), closing sales on Instagram will not be easy. It is much more expedient to take the client to a full-fledged structured website, where he will familiarize himself with your services in detail and order them.

Secret 3. Link to Instagram on other social networks

Additional traffic will not be superfluous. If you develop your business in all directions, clients, as well as their friends and friends of friends, will come from all social networks.

Secret 4. Crossposting

Automatic publication of content on all social networks that you have. This saves time and increases efficiency.

The downside is that each resource requires its own image and text format, so you will need additional services that adapt the content to the required parameters. To do this, use the Postmypost resource.

Secret 5. Mutual PR

We have already talked about this in part above.

The advantages of mutual PR are that people do not perceive such posts as advertising, which significantly increases the level of trust. Let me remind you that this is a free way of promotion.

Secret 6. Mailing via Direct

A productive way to monetize your account that encourages customers to take the action you want.

1. To set up a contact.
2. Identify client needs.
3. Make an offer.
4. Handle objections.
5. Close the deal.

Secret 7. Experts

A good way to attract additional audiences is to invite experts on your topic or related topics.

For example

If you are a business coach, you can teach your course and at the same time invite a specialist marketing specialist who will tell everyone how to increase sales.

Act as experts on other accounts - this will increase awareness of your personal brand and give you an influx of new subscribers to your profile.

Secret 8. Live broadcasts

Broadcasts should be as diverse and interesting to users as possible. Invite experts, employees and company owners. Constant contact with subscribers increases business returns and monetization.

Secret 9. IGTV

Competition is still low, so be sure to use this feature. If you run a YouTube channel, be sure to duplicate the video here.

Secret 10. Bots in Telegram

Special programs make it easier to work on posts.

Here are two that I use all the time:

1. Text4InstaBot - breaks text into paragraphs without using periods and emoticons, adding invisible characters. In the “Write a message...” line, enter text, break it into paragraphs and send it to the bot. In return, he will return you the edited text, ready for publication on Instagram.
2. Voicy - converts audio files and voice messages into text. All you have to do is edit the punctuation and check that the words are recognized correctly.

Secret 11. Applications for photo processing

PicsArt– works with png formats, overlays logos and has a large database of effects for image processing. And all this is available in the free version.

You can download them from Google Play or the App Store.

Turnkey Instagram - where to order, prices and services

Dear readers, this section was written on behalf of the founders of the portal “PAPA HELPED”.

Here we want to confirm that we know Daria Makarycheva personally and have repeatedly used the services of her agency “TOP LIKE” in terms of promotion and promotion of Internet resources.

We are responsible for the quality of her work in promoting profiles on Instagram. We advise everyone who is doing or planning to do business on the Instagram network to use its services.

Daria has more than 12 years of sales experience. In other words, she knows everything about how to sell at the lowest cost and the highest income and will help you grow your business on Insta from scratch.

The uniqueness of her methodology is that it represents a kind of symbiosis of marketing and technical promotion tools.

Use the promo code: DAD HELPED, and get a marketing audit of your Instagram channel for 500 rubles, instead of 5 000 .

If you find another promotion company, check it using this checklist:

1. Practice. Study cases in your industry and city.
2. Forecast the result of the task you set. Ask for a routine report.
3. State. Check to see if there are employees for specific tasks or if one person does everything.
4. Agreement. Even if you work with physical face, draw up a contract.
5. Advertising campaigns. Find out how many creatives will be created. If it’s less than 10, then get ready for your advertising budget to be drained.

Important Takeaways

Remember the main thing. To succeed on Instagram, you need:

1. Bring practical benefits to people. Successfully selling on Instagram is only possible through useful and interesting content for the user.
2. Keep track of current trends and updates - social networks are constantly changing, and with them the tools for achieving the goal change.
3. Apply the laws of marketing.

We wish you good luck in promoting your business and a million clients! Write your questions in the comments and I will definitely answer them!

Sincerely,
Instagram expert of the “PAPA HELPED” portal,
Daria Makarycheva

Anyone can promote their Instagram page on their own, so before turning to advertising agencies for help, you should find as many ways as possible to do it on your own. Some methods may entail material costs, but they will not be as significant as they might seem at first glance. In this case, you need to take into account the topic of the page. The methods will be different if it is a regular account or an online store page.

If you have time, it’s better to understand all the issues related to ways to promote your account on your own, and first of all, study free methods of promotion on the Instagram social network. If you don't do this, you'll have to pay money for everything.

Where to begin

Before free or paid promotion on Instagram, you should first take care of the correct settings and design of your page. If this is not done, no matter what the methods of working with it are, everything may be unsuccessful. In addition, to attract subscribers from the right sources, you should clearly understand who the target audience is, especially if the topic of the page is narrow.

Each of the methods of promotion on Instagram will only work if you take into account all the little things, one of them is this. It is desirable that it be personal and unique, and not just taken from pictures in Yandex or Google. Once this is done, you can begin filling out your profile information. It is better to write your last name and first name in your native language or the language of the target audience. This way, people will not have difficulty remembering the account.

Please note! When filling out information about yourself, it is better to use only truthful information. This will definitely increase the trust of subscribers in this page.

It is always worth remembering that the first thing subscribers will see is a photograph and a short description of the advertised product. If pages were previously created to run the same business on other social networks, it is better to use the same photo as in them. This will allow people to quickly find each of these accounts.

To keep the attention of subscribers, you need to spend a lot of time answering questions in the comments. Having completed all these steps, you should not expect that the page will quickly gain a large number of subscribers. For self-promotion on Instagram to be successful, you need to stock up on as much patience as possible.

Using hashtags in promotion

What should you know before you start promoting your Instagram account? that the search for any publication on a given social network occurs on the basis of . Almost all experts advise adding them without fail. For selection you can use 2 main methods:

• the first is the simplest and implies, after which in the search bar you need to start entering words that may be directly related to the publication and be popular. This way, a person will see how much material with the entered hashtag is currently on Instagram. This method is very easy, but it cannot be said that it is the most effective;
• the second option is to use special services and programs (). They will save time and select the most useful hashtags for any publication. If you use this method of promotion on Instagram correctly, the page will quickly begin to attract the target audience, who will subscribe to the account, like and comment on photos.

How to attract subscribers

There are a lot of methods to attract subscribers to your Instagram page. Many users of this social network may have already noticed that the main ones are various competitions that involve receiving some kind of prize. In any case, each of them will require a fairly large amount of time. But first of all, you need to make sure that all the information on the page is truly useful content. Sometimes the success of a promotion depends on this.

This method of promoting an Instagram account is underestimated by many. You should never be shy or reluctant to comment on an interesting post on another page, even if it is a competitor. The main thing to consider is that it must be a very well-promoted account.

At the same time, the comment should always be written to the point and made as visible as possible to other users. In addition, do not forget to follow another person. They often sign back.

Like

In order to like it, one second is enough, but for free promotion of a page on Instagram, this is very important. Quite often, users keep track of who exactly evaluates their publications. In response, they can also like or subscribe to the account.

Using geolocation

This is called a special option in Inste, which is necessary to mark the place where a specific photo was taken. To do this, click on the “Add location” button and enter the required data. These tags are important to use in order to attract your target audience. With their help, the page will be found by people living in the same region and other potential clients.

Mass actions: mass liking, mass following and mass commenting

Each of these methods involves automating profile promotion on Instagram. To do this, you can use the following programs and services:

1. Zengram.
2. Proimsta.
3. Jetinsta.
4. InstaSkill.
5. Flyinsta.
6. Pamagram.
7. BOOTUp.

Before using one of them to independently promote your page on Instagram, you need to familiarize yourself step by step with the algorithm of each program. Most likely, this will require financial investments, but at the same time, promotion will take place in a comprehensive manner, according to several parameters at once. This includes geolocation, comments, likes, subscriptions and working with the target audience.

In addition, this independent method involves mutual subscriptions, likes and comments with other users. But, since doing this manually is very difficult and will require a lot of time, most users decide to use the above services to automate these processes.

This method is well suited for those people who are thinking about how to promote their Instagram page on their own. But it is worth noting that it is unlikely that any of the famous bloggers will want to work without payment. To save a little money, you can contact the owners of less popular accounts. Sometimes users manage to agree on mutual advertising, and in this case they do not have to pay money at all.

Advertising setup

If we talk about an online store that sells any goods, before promoting it independently on Instagram, its owner must understand that he will have to collect a certain amount of money for this. The main task of such a page is to receive orders as quickly as possible. Therefore, it is better not to delay with this method and deal with it first.

After receiving a profit, a person will have the opportunity to use more serious and effective ways to popularize his account. At the same time, all photographs must be made of high quality so that a person has as few irrelevant questions as possible.

There are currently three types of advertising available on Instagram, in popular accounts and in well-promoted groups. The most affordable option for a beginner is public advertising, since this does not require large financial investments. If you don’t have time for all this, you can also order advertising setup from an agency. But by figuring out the issue yourself, you can save a lot of money.

Holding sweepstakes and competitions is one of the most effective ways to promote both your online store and your Instagram page. The first step for this is to publish a video and photograph where the conditions will be announced. At the same time, the page owner must remember that the competition should be as clear and simple as possible for absolutely every user of this social network. It is also worth considering that the prize must be really tempting, otherwise no one will participate in this promotion.

Note! The best way to reward the winner is a cash reward, an expensive gift, or promotion of his Instagram account absolutely free. After the competition, it is very important to fulfill your promises, otherwise bad rumors will spread about the page and people will start unsubscribing from it.

To successfully carry out the promotion, you must follow the following rules:

1. It is desirable that the draw be unique. If it is the same as any other already annoying to all users, no one will participate in it.
2. For winning, the user should be awarded a significant prize.
3. You need to follow the promotion from start to finish, responding to comments, and eventually handing over the prize to the winner yourself.
4. For the competition to be successful, it will also have to be advertised, which will entail certain financial costs.

Mutual PR

If the account owner is looking for ways to increase the number of subscribers absolutely free, mutual PR is a good fit for him. The only drawback of this technique is the significant time investment. To gather a large audience, a person will have to spend a large amount of time every day negotiating with other account holders about mutual advertising.

But, if we talk about the advantages, it is worth noting good efficiency. If you contact 10 users, you can be sure that half of them will agree to cooperate, since absolutely everyone is interested in increasing the number of subscribers. In addition, you can agree with a person on exactly how he should advertise his account.

Due to such features of mutual PR, it can be safely called one of the best ways to promote your Instagram page absolutely free.

Advertising on social networks

Some Instagram users who want to promote their page, after creating and registering a profile, first of all order advertising on social networks where they already have accounts. This method is good because it does not require large financial expenditures and at the same time is highly effective if the advertising campaign is set up correctly.

To achieve this effect, before investing money in this, the page owner should get as much information as possible about the features of advertising settings. If you do not pay due attention to this, money will be thrown away. Here it is worth deciding exactly in which regions and at what time people will be able to see information about the account and the goods or services offered here.

Instagram promotion in 2019 involves many nuances. Cheating no longer works; as subscribers grow, the real reach falls, and the competition gets higher and higher.

The material is devoted to how to promote Instagram on your own and almost for free. In this material we will consider in detail all stages of promotion from A to Z.

• How to properly create and design a profile for a business, personal blog or public page.
• How to create content for posts and Stories, as well as write texts.
• How to use advertising for promotion.
• How to analyze and evaluate the effectiveness of promotion.
• Which services and programs to choose for Instagram promotion.

You will learn all this by reading the article to the end, and at the end of the article you will also find a small bonus.

How to promote Instagram: step-by-step instructions

In this article we will describe the main steps that need to be followed at the very beginning of promoting a business on Instagram.

Creating an account and connecting a business profile

If you are starting promotion from scratch, then the first step is. This can be done both from your phone and computer.

The next step is transition to a commercial profile. To do this, create a business page on Facebook, go to the “Settings” section of your Instagram account and switch to the organization’s business profile. The process is described in more detail in the article: how to connect business account on Instagram .

Why do you need this business account? And then that he has pronounced advantages, relative to the normal profile:

• availability of statistics (views, likes, comments, engagement, reach, etc.);
• communication buttons (phone, e-mail and directions);
• indication of the category (a special block in which you can indicate the field of activity);
• displaying the actual address of the enterprise (by clicking on it, the client immediately goes to a page with a map).

Example:

Therefore, no matter what you will promote - a business, a personal blog or a public page, the first thing you need to do is switch to the company’s account.

Filling out the profile header on Instagram

Description (profile header) is the first thing the user sees when visiting your page. You need to fill out this section correctly to keep the attention of visitors. In the header you need to fill out 5 main points: nickname, account name, description, photo and contact information.

Nickname

This is a unique set of Latin characters, as well as a url by which they can find you.

In your nickname you should use the company name, a keyword or a link to the region. In a compound nickname, use an underscore to separate words. The use of a dot is allowed.

Examples: adidas, design_interiora, sushi_spb.

Company name

The name can be written both in Latin and using Russian letters. Here you can also enter the name of the brand, a keyword by which potential customers may search for you, or the name of the product. For personal blogs, it is better to use catchy, provocative names or your real first/last name.

By using a unique name or title, you work towards brand recognition. When choosing a keyword, your profile will be more focused on demand.

Description (section about yourself)

The description should contain the basic characteristics of your activity: types of products offered, benefits of cooperation with you, work experience, and so on. You can also provide a link to a website. If it is missing, post links to communities on social networks.

Profile photo

When choosing Images remember two nuances: the final version of the picture will be presented to the audience in the shape of a circle, which means that the original version will be cropped at the edges; The avatar must necessarily evoke a range of associations associated with the services you provide (or with the brand as a whole).

Contact details

Go to your profile settings and specify: phone, email, address and website. If there is no website, put a link to the messenger.

You can also duplicate the phone number in the profile description.

Example of filling out a profile header

Let's take a look at filling out the profile header for a beauty salon as an example. What should we include in the header? What information should I put there? It is best to indicate a list of basic services, a phone number (since not everyone pays attention to the “Call” button), a call to action (write in direct message to sign up or go to the website). In addition, fill out the information in the header from a PC, as this will allow you to break the description into lines, and use emoji to highlight lines.

Filling content

Instagram promotion is primarily based on creating attractive visual content. It is this that encourages subscribers to get acquainted with the text support of the trade offer. Non-standard photographic work, comprehensive selling text, first calls, messages from potential clients.

Characteristics of graphic content for Instagram:

A perfect example of well-crafted and designed content from @soloma.studio

Texts for posts

In order for visual content to be delivered to the end consumer, care must be taken to create an appropriate textual explanation. This can be done by posting hashtags.

Hashtags greatly simplify the process of finding the desired product. Recommendations for their use are outlined below: you should not connect the most popular hashtags to the promotion algorithm, since they will be lost in the general stream of distribution tags (solution:

• develop your own tag structure (for example, create your own branded hashtag), this way you will not only be able to increase brand awareness, but also influence the promotion of the product as a whole);
• do not place too many words in hashtags (no more than 3);
• Separate elements in labels using underscores (alternative: continuous spelling).

Hashtags for Instagram promotion

How to correctly use geolocation for posts

Geolocation is a tool that allows you to mark the place where a particular photo was taken. In order to “turn on” the function in a post, you need to click the “Add place” button in the block where the signature is placed, and then enter the required geolocation data.

As a geolocation, you can use not only the place where your organization is located, but also popular places in your city (shopping and entertainment centers, places of cultural recreation, parks and squares, museums, etc.), which will allow you to reach an even larger audience. If the search does not give the desired geotag, you can add your geolocation via Facebook .

Cheat subscribers

One of the most common ways to promote Instagram is to get subscribers. Just don’t buy subscribers, because 100 times out of 100 they are bots who will never buy anything. To attract new subscribers, it is better to use automated services that will independently:

• subscribe to those who follow your competitors or by geolocation (you can reach up to 1000 people daily);
• carry out subscriptions based on those who like or comment (working with the most active audience);
• leave comments under posts en masse (one of the best ways to attract attention);
• launch mass liking(this way you can remind your subscribers about yourself);
• unfollow those who have not followed your account.

Services for promotion on Instagram

Let's look at several services.

Instaplus.me

C Instagram promotion service with a simple interface and a large set of tools.

1. Masking, masslooking, massfollowing, autocommenting. These tasks can be launched either on a pre-assembled audience or based on competitors, geolocation, or hashtags.
2. Scheduled posting - allows you to publish photos and upload galleries.
3. Gathering an audience.
4. Mailings in Direct, autoresponder.
5. Promotion statistics and activity log.

All functions of the service can be tried for free for 3 days. Try Instaplus >>>.

In fact, there are many more services:

you can simply go to the search and find the one that suits you. The main thing when using such services is to comply with limits (for example no more than 5000 subscriptions per month) so as not to receive a block from social media. networks, and also do not use young accounts less than 1 month old for promotion. Take a look at the statistics to see how much coverage you can achieve using massfollowing.

How to quickly promote Instagram from scratch

In saying this, we mean that the starting point is 0, and 100 is reaching the maximum that you can get from Instagram. And the effect, given that this social network can be viral and easily scalable, which is very important for business. And here is a list of additional recommendations, using which you can get your maximum and even more.

1. Keep track of all the latest changes and trends.
2. Stay tuned for updates - some may only be cosmetic additions, others may seriously affect the entire work.
3. Experiment - make up different hypotheses and test them for viability.
4. Do end-to-end analytics - calculate how much profit clients attracted through Instagram brought you.
5. Don’t do everything by hand - use special programs and services, delegate routine tasks to your subordinates.

Analysis of the effectiveness of Instagram account promotion

Analyzing the effectiveness of promoting a business account on Instagram involves studying the following indicators:

• coverage(number of subscribers who read the content of the post); impression (number of views of publications);
• profile views - the number of users who visited the profile page;
• involvement users (we are talking about “measuring” the audience’s interest in a certain type of content, the calculation formula is: likes comments reposts number of subscribers 100%);
• number of clicks(people who went to your site via the link posted in the account header);
• user actions (daily time spent by followers on Instagram).

Analysis helps to find weaknesses in Instagram promotion, draw appropriate conclusions and plan the necessary actions to eliminate them.

For example, small coverage posts indicates that you are creating uninteresting content that receives few likes and comments, which is why the system for displaying posts on Instagram shows your publications to fewer and fewer users. Exit: Based on statistics, identify posts with the greatest coverage and make other posts according to the same principle.

Another situation: low profile views. The solution would be to launch mass following or, if it is already working, to reconsider the conditions for selecting the audience to which the subscription is made. Have you already worked out all possible audiences? Launch official Instagram advertising.

No matter how hard we tried, we managed to cover only a small part of the entire array of information regarding how to promote Instagram. Therefore, follow our new materials, in which we will tell you even more about promotion in one of the most popular social networks.