How to open your own business from scratch: a step-by-step algorithm. Where to start your business? How to start your own business from scratch and without money


The ability to correctly present your product on Avito will allow you to earn good money. You can start by selling your own unwanted items. You can buy goods from those who want to sell them quickly and cheaply, and then resell them at a higher price. Interesting option- sell other people's goods and services for a percentage. To do this, you require almost no investment, and earnings with active work start from $300-400 per month.

Advertising agency

For a small agency, an office of 10 square meters will be enough for you. m, minimal equipment and 2-3 people. It is profitable to open such a business in a big city. Then there will be a great demand for both the development of printing materials and the creative industry, such as the creation of logos, corporate identity, and slogans. You will have to invest at least $1,000, but the monthly income will be at least $700.

In this area income It only gets bigger every month. In the future, you can count on a net profit of 2-3 thousand dollars.

Holidays agency

This is a very interesting business, and, moreover, . A small office, a computer and advertising are the main costs of organizing it. Then your main task will be to select performers for customers and develop holiday programs. And almost all earnings are “clean” money. For a small agency you will need an investment of around $1000, and the profit will be from $1,500 per month.

Freight transportation

An excellent enterprise that is very easy to scale, gradually increasing your fleet. Two cars with drivers and one dispatcher is all that is needed to start. With an initial investment of about 15 thousand dollars, the net profit will reach 1000-2000 dollars per month.

Husband for an hour service

No capital investment. Your task is to organize a base of workers of various specializations, coordinate their work and look for customers. With daily, even the smallest, orders, the net profit per month starts from $500.

Shoe repair and key making

A room of 5-10 square meters, tools, shelving and a good craftsman - and you can start working. If you have qualifications, you can do this yourself. To start you will need 800-900 dollars. And the monthly income of such a business is 600-1500 dollars, depending on the number of orders.

Animal breeding and sale

A successful small business can be built by: dogs, cats, chinchillas, rabbits, fish, pigs, nutria, ducks, bees, quails, pheasants, ferrets, snails, chickens, etc.

Of course, the amount of initial capital is different for each case(either 500 dollars or 15 thousand for organizing a full-fledged farm). But the net profit in any case starts at $1,000. Thanks to breeding expensive and “popular” animals, you can earn 3-5 thousand dollars a month.

Tutoring

You can earn from $400 a month by teaching various disciplines, playing guitar, vocals and a lot of other interesting things. But for good employment, you will need to spend money on minimal advertising on the Internet ($50-70).

Online store of things from China

– an excellent business that does not require large start-up capital. To purchase the most popular items and already have them in stock, you will need approximately $700. Even with a small markup (15-25%), monthly sales income can reach $600-1000 net.

Computer service

Organizing a computer repair service requires renting a room of about 15 square meters. m and purchasing tools. All costs associated with the purchase of components and spare parts are paid by your customers.

By investing about $500 in this business, you can count on a net profit of around $600 per month. Popular services earn from $900. But to expand, you will need to hire one or two more repairmen.

Printing on clothes

Despite the great competition, this is very popular. It will cost $800-900 to rent a room and buy a heat press. And in such a business you can earn 300-400 dollars “net” per month. And this is if you have a really small company with one employee. If you expand and advertise yourself, you can count on larger sums.

Private cosmetologist (hairdresser, makeup artist, manicurist)

This kind of work from home is a real business. Moreover, you do not need to spend money on renting and furnishing a salon. Only for your own tools and consumables. To purchase quality tools and good products (cosmetics, balms, paints, etc.), you will need at least $900-1200. And the net profit will be from $1000 per month.

Dining room

To open a small canteen with 20-30 seats, you will need about 24-25 thousand dollars (rent and renovation of premises, documents, equipment, salaries, products). The profitability of such an enterprise is 1500-2000 dollars per month.

Carpet cleaning

First you need to spend money on equipment and effective cleaning products (vacuum cleaner, steaming machine, stain removers, etc.) and advertising. All this will cost approximately $2500-3000. And your net earnings will be $1,500-2,000 per month in the first year of work.


Making crafts at home (hand-made)

Making money on goods is not that difficult. Which products are especially popular?

  • Decorations;
  • Soap;
  • Cakes and bouquets of sweets;
  • Wooden utensils;
  • Handmade toys;
  • Candles;
  • Various souvenirs.

With small sales volumes, your net income will start at $150-200.

Photo and video shooting to order

Weddings, corporate events and anniversaries are an inexhaustible source of clients. To work, you will need high-quality equipment (from $2,000) and advertising, since the competition is quite strong. If you have at least 7-8 orders per month, you can receive 2-3 thousand dollars in net profit.

Dance studio

Opening a dance school from scratch is quite difficult, but dance classes are incredibly popular. Therefore, such an enterprise will pay off quite quickly and will bring you an income of 1.5 thousand dollars a month “net”.

Home web studio

Website development is a very lucrative niche. Especially if you offer full-cycle services: design creation, programming, content and website promotion. This business does not require any investments other than intellectual and advertising ones.. Can . A small studio of two or three people can generate from 2 to 3 thousand dollars a month in net profit.

Daily housing rental

This business is best suited for those who have their own house or apartment that can be rented out. You do some minor repairs, advertise on the Internet and make a profit. By investing $300-400 in renovations, you can earn about $600 a month.

Distribution of promotional materials

A large company or entrepreneur would prefer to contact a company that distributes advertising than to look for performers themselves. A small company with a staff of 8-10 people (couriers, promoters, advertisers) will generate income of around $1,500 net.

Creating a profitable website on the Internet

The monetary costs here are minimal - payment for hosting, domain name, advertising. But you will have to work hard, and you shouldn’t count on profit in the first six months. But in six months or a year you will receive a source of passive income of 200-300 dollars per month. Promoted ones can bring monthly profits of tens of thousands of dollars.

Training and consultations via Skype

Only your own knowledge and skills. What can you do?

  1. Teach foreign languages;
  2. Provide psychological, legal, business consultations;
  3. Draw up horoscopes, tell fortunes.

A stable income of 400-600 dollars per month is guaranteed to you.

Manufacturing of custom furniture

It is not necessary to make exclusive furniture. Even ordinary tables, chairs, and beds will be more profitable for the buyer than the assortment of most furniture stores.

Don't know where to start? Go shopping, assess what is in best demand, analyze prices. The starting capital for home production literally in your garage will be 200-300 dollars, but the net profit for the month will be from 400 dollars.

Are you looking for an answer to the question of how to start your own business from scratch? Read our practical recommendations and be financially independent.

Many people are dissatisfied with their work, bosses, working conditions, and salaries.

And so those who want dramatic changes in their lives, over time begin to ask themselves in search of an answer to the question: how to start your own business from scratch.

But not everyone can realize this idea.

Some lack desire, some lack knowledge and support, and some, simply, start-up capital.

But it is still so important that thoughts about starting your own business remain not just dreams, but begin to turn into concrete actions.

Therefore, we invite you to familiarize yourself with our recommendations that will help you deal with this issue.

How to start your own business from scratch and what is the business situation?

First of all, it is worth saying a few words about the situation that has developed in the field of small business and individual entrepreneurship.

  • personal funds and savings;
  • credit;
  • investors.

The most optimal source of starting capital is your own funds and savings.

If at the moment there is extra money and the entire organization of the future business has already been thought out, then you can start implementing the idea at any desired time.

If these are not there, then you will have to earn them.

There are two options here - sell unnecessary property or earn money and save it.

Therefore, in this matter you need to rely on your patience, because it will take some time to receive the required amount.

If we talk about a loan, it will always be associated with risks, especially for beginners.

Features of credit funds are as follows:

  • registration of liquid collateral (real estate, car);
  • it is necessary to hire an expert who can evaluate the collateral;
  • making insurance payments;
  • pay the loan amount and interest monthly;
  • If the case “burns through”, you can lose the property that was pledged.

Based on the above, a loan is not just a return of borrowed funds and interest, but also a strong emotional burden on a novice businessman.

And this is not the best way to get money for beginners who have decided to start their own business from scratch.

The third option for obtaining start-up capital involves searching for investors.

To reach them, you need to look for intermediaries who deal with start-ups, and specifically with crowdfunding.

To do this, you must create a compelling and sound business plan and be prepared to share your profits with your investor.

Some practical tips for everyone who wants to start their own business from scratch:

    If at the moment there is no start-up capital, as well as the desire to take out funds on credit, then it is better to earn them, but there is a desire to start your own business from scratch, we suggest you get a job related to your planned business.

    Firstly, you will receive a reward from which you can save the amount you need, and secondly, you will get to know the “kitchen” from the inside.

    If your business is not particularly tied to the office, then save on it.

    Business meetings can be held on neutral territory - restaurants, rented meeting rooms.

  1. Promote your business on the Internet, namely on social networks.
  2. Don't neglect creating a detailed business plan.

    This is the foundation of a business, and the slightest mistake can cost the entire amount of capital.

    It is better to budget for large expenses or include an item with unforeseen costs.

    When drawing up a business plan, many people advise starting with calculating profits.

    This way, you can immediately determine the scale of the business.

    To start your business from scratch, use your connections.

    Firstly, it will help promote your business, and secondly, perhaps this way you will find future partners.

  3. Calculate several forecasts at once: profit, break-even and losses.

So, if you're wondering, how to start your own business from scratch, you must understand that this is not an easy job that can be done in the shortest possible time.

In addition to a great desire, you must have patience, because it will take time to obtain start-up capital to start a business, as well as the profit itself.

Communicate with people, study the basics of economics, follow the legislation, and you will succeed.

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You have decided to open your own business. Lack of budget and the desire to start a business without investment motivate the search for a model that does not require global costs. The information in the article will help you find the answer to your questions. From general to specific, let's consider priorities in choosing a direction. Let's give an example of 30 ways to earn your first money tomorrow.

Be sure to read the article to the end. Follow the links to related topics. Get more useful information for free!

Choose a job you like and work for pleasure

It is important to set your priorities correctly. Working for money is not the best motivation on the path to financial well-being. Researchers have discovered an enviable advantage in treating work like a hobby. A pleasant pastime that brings pleasure. The secret is in the mood with which you complete the task.

Money is spent quickly. Prices for goods and services are rising. The day is limited to 24 hours, of which 8 are spent sleeping. The physical strength of an entrepreneur is not limitless. Thoughts about lack of time and the desire to earn as much as possible lead to stress. Love what you do and add 5 days off to your week.

Promising business areas:

  • Personal services;
  • B2B consulting and services;
  • Marketing and sales;
  • Computers and Technology;
  • Organization of events.

Take paper and pen. Read the article and write down attractive ideas that you find interesting. After familiarizing yourself with the material, use the information received. Open your own business and work with pleasure.

How to start a business from scratch without money

The standard development scheme requires adherence to order. Actions aimed at minimizing costs and risks of going broke in the first 24 months. The first step to starting a business is choosing a market. The area of ​​trade or services you are going to enter. Contrary to the belief of 8 out of 10 beginning entrepreneurs, niche analysis should be done before registering an individual entrepreneur or legal entity.

Trade in material goods

An attractive option for people on a budget. You won't be able to enter the market without money. Trade presupposes the availability of capital for the purchase and rental of space. Or opening a representative office on the Internet. Online store, bulletin board catalog or group for business on social networks.

Business from scratch without money starts with an idea

To work on the Internet or provide services as a self-employed specialist, the need to seek investment is minimal. History remembers millionaires starting their own business in the basement of their parents' house. On an old computer or using my father's work tools. The desire to earn money leads to a search for ideas.

Time wasted cannot be reversed. Try to spend resources wisely. Finding the shortest distance between business and profit is your priority. Next, we’ll look at 30 ways to make money with minimal costs. If you have enough resources and skill, you can start and get your first money tomorrow.

Personal services business ideas

  1. On-site pet care

You do not need to be a veterinarian to walk, feed, or bathe your pets. Keep an eye on a person's friends when the owners are on vacation. Take the sick animal to the clinic. If you love animals, caring for them will bring you pleasure and good money.

  1. Help for collectors

The hobby of collecting rare things is rapidly gaining momentum. Antiques were replaced by old editions of magazines and comics. Games for vintage consoles, set-top boxes and collectible figures. Coins, watches and other antiques have faded into the background, but have not lost their relevance. Professional search for items ordered by collectors is a worthy business niche without investment.

  1. Washing linen and clothes

The mobility of a self-employed worker makes it possible to compete with laundry services. Provide on-site service, good prices and a personal approach to each client. Provide services yourself or negotiate with a company, acting as a courier. Make money on the convenience of your customers, gradually expanding the boundaries of your own business.

  1. On-site opening of locks

Take training in opening locks of any complexity. People forget their keys in the car, slam their front doors, and lose their keys on the way home from work. Situations that require the careful work of a specialist arise 7 days a week. The niche is characterized by enviable freedom from competition. You will have time to enter the business yourself or buy a franchise.

  1. Husband for an hour

Help a customer nail a shelf or fix a sink leak. Straighten a sagging doorway or hang a cornice. The services of the master are in good demand. The presence of specialized education and special training allows us to expand the range of services.

Business in household services to the population:

  • Installation, dismantling and repair of electrical wiring;
  • Work with plumbing and water supply;
  • Services for major repairs of premises;
  • Cosmetic work on the interior.

Do you know how and love manual labor? Do you have enough experience and dexterity? Turn it into a profession. Work independently or open a company by assembling a team of specialists.

  1. Furniture assembly
  1. Business on the services of loaders and laborers

The sphere is suitable for people with good health. Use physical force with due care. Help the customer with delivery and lifting of goods. Contract a job for a company or start your own business. Hire responsible employees and build a profitable business.

  1. Coach

Help people stay healthy and fit. Work out with clients in the gym, on the sports ground or on the street. Functional exercises with natural weights are gaining popularity. The business platform allows you to work for yourself without investment. Are you into sports? Do you have any achievements, relevant education or diploma of completion of courses? Turn it into a business.

  1. Tutoring and personal training program development

Tutoring involves an individual approach to the student. Help in mastering standard material or gaining additional knowledge. Pedagogical education is desirable. The tutor must know the subject thoroughly. Constantly improve the level of your own training. Be able to get along with children and adults. Approach the learning process creatively. The referral does not require investment other than the time and experience that you will transfer to the client.

  1. Coaching

Psychologists provide support in analyzing and searching for the causes of stressful situations. The coach acts beyond the analysis, providing the client with the proper motivation and strategy to achieve results. Help the customer develop personally. Gain confidence in your own abilities. Teach you how to properly manage time and set realistic goals. Break the latter down into tasks and rejoice in victories.

Services are in great demand. Do you know how to plan time and actions with due pragmatism? Do you want to lead someone towards a personal or professional goal? Do you believe that “coincidences are not accidental”? You will find your passion in coaching.

  1. Nanny services

Do you know how to get along with children? The rhythm of life and tight queues at kindergarten stimulate the demand for nanny services. Work part-time or full-time. Take care of your child within the scope of the list of services provided. Free up your parents' time for work and leisure. Get decent pay for your work. Read more about the features of nanny services in a separate article.

  1. Personal chef and nutritionist

Let's consider 2 areas of business providing services to the public. The cook works remotely, either as part of the preparation and delivery of food to the customer, or on an ongoing basis. A personal nutritionist helps create a healthy diet for the client. Provides consulting services, along with a coach. Client goals are individual. Losing weight or gaining muscle mass. Preparing for competitions or beach season.

The cook prepares the food, the nutritionist determines what exactly to eat. The latter contains a sufficient amount of vitamins and minerals to provide the body with energy, depending on daily stress.

Choose one or two directions, add ready-made food delivery services for the week. Consultations and purchase of products in the store. Package your offer into a sales form. You'll get an enviable business idea.

  1. Private detective

The responsibilities of a detective are different from what is described in books or shown on TV. The detective acts within the framework of the Law and is not endowed with rights superior to ordinary citizens. This is an individual entrepreneur or a company that helps solve everyday issues. Help law enforcement agencies search for missing people and valuables. Photo and video recording is limited.

Read more about working as a detective in the portal article. The profession is not without interesting features. The lack of romance will result in enviable fees. What makes this direction attractive from the point of view of starting your own business?

  1. Cleaning of premises and territory

Business representatives offer cleaning services to companies and individuals. Eco-friendly cleaning using hypoallergenic materials is in particular demand. Starting on your own doesn't require a lot of expense. Opening a full-fledged company, according to practitioners, is associated with costs. Purchase of equipment and professional cleaning products.

  1. Used Car Inspection

In order to make money, help people choose a used car. Cars get into accidents and become collateral for loans. Pre-sale preparation is aimed at hiding defects that are difficult to identify without proper skill. The presence of equipment for measuring soil thickness and connecting to the control unit stimulates demand for your services.

  1. Photographers Service

A creative person will prove himself as a photographer. The demand for specialists is growing; it’s rare that a holiday or event is complete without a camera. To start, you need equipment that you can rent, loan, or ask from friends. And software for processing the material. The cost of services for a beginning photographer is 500-1500 rubles per hour.

  1. Walking dogs for money

Do you love dogs and the outdoors? Take advantage of a business idea without investment. The duration of the walk is 45-60 minutes. The cost depends on the breed of the animal. Large dogs, on average 250-350 rubles, medium and decorative ones are 20-30% cheaper. An important feature of the service is the enviable speed of forming a base of regular customers. The animal gets used to and becomes attached to the person.

The longer the communication, the more obedient the pet is. Having a spacious car will allow you to take up to 5 dogs for a walk at the same time. If you don’t have a car, try to group clients geographically. Do not walk large dogs together with decorative ones. We recommend reading literature about training and the psychology of animal behavior.

  1. Repair of computers, laptops, smartphones

Equipment tends to break down. If you understand computer structure and networks. Do you know how to install software correctly or recover lost information? We are ready to visit your home to diagnose and troubleshoot problems, turn it into a profitable business. The average cost of calling a specialist is 500 rubles plus subsequent work. Be honest and professional with the customer. Collect a base of regular customers and expand your offer.

  1. Repair of household appliances

The cost of the work is similar to computer and smartphone repair services. Departure, diagnostics, elimination of the causes and consequences of the breakdown. Business requires preliminary preparation. Skills and experience in working with household appliances. A flexible pricing policy will allow us to gather a base of consumers who prefer to save on the services of a service center.

  1. Executor of orders

Save the client's time by taking on routine responsibilities. Take a place in line, take your car to a service center, buy a bouquet of flowers for your wedding anniversary. The services of an errand executor are in good demand in large cities. The work of a personal assistant is paid by time or for a specific action. For example, an hour in line costs the customer 150-300 rubles.

How to make money from business services

  1. Drawing up a business plan

Market research and competition analysis. Determining the size of the initial investment and the timing of reaching the payback point of the project. Are you ready to develop a professional business plan and are not afraid of formula calculations?

Open a company and offer business services with an average cost of 50,000 rubles. Readiness means having a specialized education in the fields of economics and finance. Ability to immerse yourself in a project. Willingness to take responsibility for the results of the work done.

You can start a business from scratch as a self-employed specialist. A simple business plan costs about 15,000 rubles. Focus on getting orders while building your portfolio. To move to the professional level, experience and examples of work are required.

  1. Accounting outsourcing

Work remotely, serving 5 or more companies. The average salary of a freelance accountant is 5-10 thousand rubles per month from one enterprise. Build a customer base, monitor changes in the areas of legislation, tax and accounting. To ensure the interests of customers, specialized software will be required. Access to up-to-date information.

  1. Development of one-page websites

Research has proven that a landing page sells products and services 38% more effectively than a standard website. Developing a resource takes less time and requires a professional approach to page structure. Content and visuals. The peculiarities of buyer psychology are taken into account. Using sales promotion triggers.

The cost of a one-page website depends on the depth of immersion in the customer’s project. Volume, delivery and additional requirements for resource capabilities. For example, the availability of a loan calculator or the development of an individual animation series. The average price of a landing page is 25-50 thousand rubles.

  1. Website creation

Research the topic. Master a programming language and development software. Take a loyal content management system as a basis. Internet services are an effective way to start a business from scratch without money. We recommend paying attention to CMS WordPress and ModX. The 1C company offers a decent solution for the money. It is impossible to answer with certainty how much development costs. Projects are individual. The average cost of services is 50-90 thousand rubles.

  1. Promotion on social networks

Rarely will a company ignore social networks as an opportunity to increase its customer base. Save on advertising. Increase potential consumer loyalty to the brand. SMM promotion services are in demand and well paid. The average cost of support is 9,000 rubles. The amount of payment varies depending on the tasks assigned and the resource. You will get the opportunity to earn money without investment. Make good use of your time on social networks.

  1. Legal services

Having a specialized education allows you to hire companies and individuals for service. Help with drafting and reviewing contracts. Transaction support. Answer questions and find solutions to problems in accordance with current legislation. Lawyers are in demand in Russia and the world. The latter requires you to know the intricacies of international legal norms and business rules.

  1. Translation services

Knowledge of foreign languages ​​allows you to earn good money. A translator is needed in the Internet sphere. When a lawyer checks contracts of Western partners and regulations of another country. Working with instructions for new equipment. Translation services are used in case of verbal communication.

Foreign companies and individuals order specialist support. The cost of translation depends on the type and complexity. Language of requirements for the accuracy of transmitted information. Additional or basic education is welcome. Lawyers, technologists and economists are in particular demand among translation professionals.

  1. Express delivery

Help companies save time on accepting and transmitting original documents. In order to obtain a contract, the company expends resources. Sends a representative, transfers a seal or signed papers. An employee of an organization spends enough time to resolve more important issues. Start a business from scratch without money, offering responsible courier delivery services.

  1. Mystery shopper

Review employee performance and local service levels. You come to a store, salon or office as a potential buyer. You unobtrusively check the staff’s awareness, technical literacy, and ability to communicate with clients.

A detailed report with additional materials is provided to the customer. The services of a mystery shopper are paid by agreement with the company. Depends on the complexity, preparation time and depth of immersion in the issue. The average rate is from 1000 to 5000 rubles.

  1. Franchise packaging

The franchisee is given the right to operate under the franchisor's brand. Development strategy, advertising and promotional materials. The franchisor provides support in building the supply chain. Opening of sales points. Personnel training. Guides franchisees at every stage of business development.

Franchise packaging requires a systematic approach:

  • creating a unique selling proposition;
  • preparation of contracts, instructions and related documentation;
  • assistance in registering a trademark;
  • development of a commercial proposal;
  • creation of a marketing kit and brand book;
  • opening a website or landing page;
  • promoting the franchise through available channels;
  • consultation and transaction support.

The service is implemented by a group of experts or one specialist who assumes responsibilities for organizing the packaging process. You don't spend your own money. Agree on the procedure and budget with the employer.

The ability to conduct business negotiations and a clear understanding of the process are important to obtain a contract. It is desirable to have a legal or economic education. Experience in marketing. Ready to multitask? Help the customer earn money from the franchise and receive a decent reward.

From the article you learned how to open a business from scratch. Where to look for money for development and what areas are priorities for starting with minimal investment. Remember that the master's work is fearful. To implement and grow your own business, start small.

how to open your own business - where to start, what needs to be done first?

So we won't be distracting. Here are simple and clear step-by-step instructions for starting your own business.

“Step 1: decide on a niche”

Ideas for business are always on the surface. Often they appear from the desire to do what you really like, and even more often from anger at the domestic service or from what you yourself lack: for example, in your city there is no normal kindergarten or beauty salon for dogs. Another option is to take a popular Western idea and adapt it for Russia: this is how offline quests, cat cafes and much more appeared in our country.

At the same time, you need to decide what you can do really well. For example, you like to communicate with children or you have worked in the field of event planning for a long time. Or maybe you are well versed in luxury shoes and have visited many countries around the world? Connect this to simple mathematics: assess supply and demand, think about what competitive advantages you can offer. This could be better quality, speed of work, interesting price, environmental friendliness, etc.

Thus, for your business to be successful, at least three requirements must be met. Once again, not just one of them, but all three at once:

  • you must like what you are going to do;
  • you must be well versed in your chosen field;
  • there must be a stable demand for your product or service.

The main reason why many great business ideas fail from the very beginning is the lack of initial capital. Therefore, immediately - hear, immediately - eradicate the conviction that you cannot start your own business without starting investments. Saving for years is useless: by the time you reach the desired amount, all desire to do anything may disappear, and the dollar will rise in price again. While you have the strength and confidence, it’s better to ask for a loan from friends, try to get a government subsidy, learn more about how to attract investors, or put your idea on Kickstarter. And most importantly, don’t be afraid to be a small business: even if you don’t have an office yet and you don’t fly business class, everything will come with time.

“Step 2: draw a business plan”

Experts say that a competent business plan, which is built on real numbers and calculations, is an important assistant in business. The results of market research, cost and profit analysis will allow you to look at your idea from the outside and assess your prospects more pragmatically.

Ideas for business need to be correlated with reality. For a business to be successful, it must solve a problem and satisfy a need. Try answering the following questions:

  • is there a need for your business? How will it fit into the market?
  • who is your target audience? What is your product positioning?
  • who are your main competitors? How are you different from them?

Another good reason for drawing up a business plan is that it makes it much easier to attract worthwhile investments. Whether you're seeking a government grant, a foundation grant, a venture capital fund, or a business loan, having a well-thought-out business plan greatly increases your chances of success and demonstrates that you're serious about your business.

Brief structure of a business plan: introduction aka summary, goals and objectives, description of the enterprise, finances, marketing, production, organizational plan, personnel development. The business plan should be simple, understandable and focused on the end result. You can prepare it yourself, but you need to understand that writing a serious paper requires a lot of knowledge and market research. Downloading ready-made business plans from the Internet is the first step to become a rubber woman, so it is much better to seek the help of specialists.

“Step 3: decide on a legal entity”

Officially, a business begins from the moment of its state registration. Actually, a small business has two possible development options: IP (Individual Entrepreneur) or LLC (Limited Liability Company).

Advantages of IP:

  1. simplicity and efficiency of opening;
  2. lack of authorized capital;
  3. minimum accounting requirements;
  4. simplified reporting and minimum taxes.

Disadvantages of IP:

  1. the need to answer in court with your personal property - a car, an apartment, a bank account;
  2. the need to pay 35 thousand rubles to the Pension Fund and the Social Insurance Fund, regardless of the amount of profit - even if you have not earned anything;
  3. The individual entrepreneur does not have a corporate name - usually the individual entrepreneur and the brand are not connected in any way;
  4. a business is almost impossible to sell, divide or inherit.

LLC advantages:

  1. if you are sued, you will be liable only with the company’s property and authorized capital, which is from 10 thousand rubles;
  2. you can pay to the Pension Fund only for yourself or if you have employees - if the company does not operate, you do not need to pay anything;
  3. the company can be sold at any time;
  4. The company can be given any name.

Disadvantages of LLC:

  1. the need for authorized capital;
  2. more complex accounting;
  3. more reporting;
  4. higher fines and fees compared to the same individual entrepreneur.

Please note that companies engaged in certain types of activities cannot operate under an individual entrepreneur by definition. Among them are the sale of alcohol, private security activities, the military industry, etc.

“Step 4: decide on the tax scheme”

Another important step on the path to starting your own business is choosing a tax system. It, in fact, can be of two types - ordinary and simplified.

The usual tax system is an endless and dreary paperwork. This scheme is the least convenient and profitable for entrepreneurs, therefore, until your annual revenue exceeds 60 million rubles, you can safely choose the simplified one.

The simplified taxation system (STS) is a special tax regime that significantly simplifies the tax burden and maintenance of tax and accounting records for small and medium-sized businesses. If you have low cost or almost no cost (intellectual product), then 6% of income is most often suitable. If you are selling items that you previously purchased in bulk, 15% of the difference between income and expenses is best.

The unified tax on imputed income (UTII) is interesting because it is not tied to real income, that is, it is calculated not from actually received, but from estimated imputed income, which takes into account only physical indicators of activity (sales area, number of employees, etc. .). The tax rate is 15% and is exempt from income tax, property tax and VAT. Relevant for such areas as retail trade, catering, repairs, household and veterinary services, etc.

Also, enterprises in certain areas of activity have their own special tax regimes. For example, for farms this is a single agricultural tax. And some small businesses are doubly lucky: since 2015, they have had tax holidays that will allow them to be exempt from paying taxes for 1-3 years.

“Step 5: register a company and open a bank account”

To make your life easier, all the necessary applications and documents can be prepared on special websites, for example, nalog.ru. There you can also find out the address of the nearest tax office and fill out a receipt for payment of the state duty.

So, step-by-step instructions for registering a company:

  1. download a program for preparing documents;
  2. decide on OKVED codes and include all that may be useful;
  3. fill out an application using a specialized form for individual entrepreneurs or LLCs (if submitted in person, notarization is not required);
  4. fill out an application using specialized form 26.2-1, which allows you to switch to a simplified taxation system;
  5. for an LLC – prepare additional documents: 2 originals of the community charter, 2 originals of the company’s establishment agreement, confirmation of the legal address (letter from the owner or a copy of the certificate of ownership);
  6. make a copy of your passport and pay the state fee - 800 rubles for an individual entrepreneur and 4,000 for an LLC;
  7. submit all applications to the tax office and come back in 5-10 days for the completed documents;
  8. order a seal for an individual entrepreneur or LLC;
  9. open an account in your favorite bank and within 7 working days send a notification to the tax office, the Pension Fund and the Social Insurance Fund, so as not to incur a fine of 10 thousand rubles from the very beginning.

We remind you that in order to carry out some activities, you also need to undergo a licensing or certification procedure. This applies, for example, to the activities of credit institutions, the turnover of alcoholic beverages, the sale of medicines, educational institutions, international cargo transportation, etc.

“Step 6: Let’s get to work!”

It's time to find a suitable premises, purchase equipment, hire employees and get to work! Also, immediately decide who will handle the paperwork and reporting: no one likes paperwork, but money loves an account, and documents should always be in order. And of course, don’t forget about advertising and marketing. But that's a completely different story!