Nowadays, perhaps, no one can complain about the lack of jewelry stores. A rich assortment and refined execution will satisfy the needs of the most capricious consumer. Of course, as soon as you enter any jewelry store, your eyes will begin to “run in different directions” from the abundance of luxury. But prices are not always encouraging. This is especially true for products with diamonds. A gold frame combined with precious stones is unlikely to be affordable for the average buyer. Do you want to pamper yourself with royal jewelry, but cannot afford large expenses? Then pay attention to Sunlight products. Customer reviews about this company will help you answer the question of whether you should choose this jewelry.

If we consider all manufacturers, paying attention specifically to the availability of products, then Sunlight will be in first place. Jewelry from this brand looks no worse than their more expensive counterparts, but their prices are significantly lower. What's the matter? Is there any catch? Let's turn to the production method.

The manufacturer and supplier in this case is China. But do not rush to draw any conclusions about quality based only on this criterion. In this case, we are dealing with a large official dealer who professionally cuts precious stones and inlays them into gold jewelry. In terms of beauty, Sunlight diamonds can easily compete with the “brainchildren” of more well-known companies. The relatively low cost of the products is due to the fact that instead of 57 classic facets, these stones have only 17. However, if you look at a ring or pendant with a scattering of small diamonds, you will not notice much of a difference. The differences become visible only in the case of large stones. Therefore, the company, about which there are mostly positive reviews on the Internet, specializes in the production of jewelry containing several small diamonds. Almost every fashionista who wants to sparkle with noble jewelry at an evening can afford such products. Outwardly, they will look as luxurious as “jewelry”, which costs many times more.

Let's now say a few words about the quality of fastening stones in metal. So, you have finally chosen a Sunlight product. Consumer reviews claim that small diamonds sit quite firmly in gold. But large pebbles may well fall out of their “nest” after several years of active wear. But don’t be scared and immediately give up the idea of ​​a bargain. Retail outlets of this manufacturer, as a rule, solve this issue with replacement without any complaints or problems. Discuss this nuance in advance in the store where you decided to make a purchase. Helpful and attentive staff will definitely do their best to help their customers, doing everything to return the product to its original appearance.

If we summarize all of the above, we can draw the following conclusion. Of course, it makes no sense to count on stones of several carats in size, having paid about ten thousand rubles for them. But you can definitely buy a ring with a scattering of charming cut diamonds surrounded by red, white, lemon or whatever at a reasonable price. In addition, the manufacturer usually does not produce individual jewelry, but you can easily choose a pendant or earrings for one item. If you count yourself among the ranks of true gemstone fans, then be sure to take a closer look at Sunlight. Reviews from thousands of enthusiastic customers will not deceive you.

Jewelry hypermarket Sunlight offers a wide variety of jewelry from both domestic and foreign brands. In the store's assortment you will always find rings, bracelets, chains, pendants, necklaces and brooches. The Sunlight jewelry catalog is so wide that it can satisfy the most sophisticated tastes of any buyer: gold and silver jewelry with precious stones, wedding rings, elegant watches for men and women - and all this at reasonable prices with delivery to stores in your city.

The Sunlight chain of jewelry boutiques covers more than 50 cities throughout Russia, but in order for shopping not to be a tedious task, you can order rings, earrings and other jewelry online on the Sunlight.net website, and buy and pay for the order directly in the one closest to you store. Feel the luxury of luxury accessories from brands Sunlight, OKAMI, Sokolov, Topaz, Zolotov, Bronnitsky Jeweler, NIKA, SADKO of the highest quality, confirmed by numerous certificates, and at reasonable prices.

Where can I find a Sunlight promo code?

To get an individual discount on your order when purchasing jewelry and jewelry with precious stones, look for banners with special promotions and offers from the Sunlight hypermarket, where a promotional code for the discount will be indicated.

In the Sunlight chain of stores you can find exclusive jewelry that combines rich design and high quality at an affordable price. 585 gold and real natural diamonds, rubies, sapphires, turquoise and other precious and semi-precious stones are used for jewelry.

Moscow Sunlight network

The central and largest production of this brand is located in Hong Kong, which uses the best equipment and employs qualified personnel. The first store in Moscow opened in 2009 and presented the original Sunlight collections to residents of the capital. Now in Moscow and the Moscow region there are more than 50 boutiques of this brand, most of which are located near metro stations and are convenient to get to, and some are located right at the exit from the metro.

List of Sunlight store addresses

Addresses of Sunlight stores in Moscow near the metro:

- “Vodny Stadium” (330 m), Golovinskoe highway, building 5, shopping center “Vodny”.

- “Strogino” (430 m), Tallinskaya street 32.

- "VDNH" (390 m), Pervaya Ostankino street 53.

- “Novogireevo” (200 m), Green Avenue 83.

- “Kashirskaya” (1.7 km), Kantemirovskaya street, building 58.

- “Vernadskogo Avenue” (1.4 km), Maria Ulyanova Street, building 6.

- “Vernadskogo Avenue” (1.6 km), Leninsky Prospekt, building 109, “Rio Leninsky” shopping center.

- "Likhobory" (1.9 km), Dmitrovskoe highway 89, shopping center "XL Dmitrovka".

- "Altufyevo" (3.2 km), Dmitrovskoe highway 163, building A, shopping center "RIO Dmitrovskoe".

Where else are there Sunlight stores?

The Sunlight chain of stores in Moscow is constantly developing and growing every year, the number of its boutiques and clients is only multiplying.

The rapidly developing Sunlight retail network already has more than 120 branded boutiques in dozens of cities in our country.

Unexpectedly, on Saturday evening, my childhood friend, Marusya, called me. We have been communicating with her for a long time. From her hoarse voice, I realized that she was seriously ill. Blowing loudly into the phone speaker with her nose, she asked me for the favor of working as a secret shopper for her tomorrow. It will only take a couple of hours, she assured me. This had to be done in the Sunlight salon - this is a world-famous exhibition and sale of jewelry, watches, precious stones and other favorite women's trinkets. I have been there more than once, walking as if through a museum, peering for a long time at the shiny display cases. Of course, I agreed so as not to miss this opportunity and find out first-hand why the Sunlight store has such cheap jewelry with gold and diamonds.

But what did the concept of “mystery shopper” mean? I had a vague idea, so I didn’t fail to ask Marusya about it, who continued to stubbornly sneeze into my phone, periodically breaking into wheezing.

She made a simple analogy with the famous program “Revizorro”, giggling and saying that I will be Lena Letuchaya, only without cameramen, rudeness and public fights. Although... this was possible in our lives. I will have to come to the salon and fully evaluate all the work, the environment, and how the sales consultants perform their duties. Detailed instructions are provided by the customer. For example, there is a luxury lingerie store. And the director is perplexed why there are such low sales, so we need to find out what the reason might be: perhaps the salespeople behave inappropriately with clients, or maybe they are completely “forgetting” to work and are sitting somewhere nearby “scratching their tongues” with other sellers, or maybe they mark up the goods, putting a certain amount in their pocket?

I decided to prepare for the visit in advance and read some information on the Internet. It was from there that I found out whose production of rings and earrings from Sokolov silver in the Sunlight store actually happened. This information can be used to test the knowledge of consultants; they certainly should study this before entering work. Well, since we almost have an exam here, why not ask tricky questions.

I was about to unroll my lip, Marusya said that if, according to the plan, I need to buy something, then all expenses end up on the shoulders of the customer. In my mind, I was already dressing up in a diamond necklace and trying on a gold ring. But my girlfriend quickly brought me back to earth. I decided that I had nothing to lose, and such experience would not hurt me, and, armed with a questionnaire and a voice recorder, I went on a mission.

Greeted by clothes

The first item in the questionnaire was a description of the space in the store. Carefully looking around, I ran my finger along the first shelf I came across to check for dust. I immediately thought that white gloves would not hurt me, but my finger turned out to be clean, as if literally 5 minutes ago all traces of dirt had been removed, perhaps this was so. Nobody noticed me doing this, there were a lot of people, so all the consultants were busy talking about beautiful diamonds. Even the guard, glancing at me, continued to do his usual business, without suspecting anything was wrong. Having examined everything in detail, I saw glass doors sparkling with cleanliness and freshness, a washed floor, paintings on the walls that reflected the essence of the place where we were.

Sunlight Jewelry Store

Each showcase was marked with information signs so that people would not get confused by the variety of jewelry manufacturers. By the way, it was almost impossible to get through to them. I immediately remembered the Soviet queues for sausage. But they sell jewelry here; it’s still not a cheap pleasure!

When I managed to get to one of the display cases, I began to look at the tags, studying the information. In general, I would like to know who produced the real diamonds in Sunlight rings, but this information was not written anywhere, so I decided to ask the seller. I still found something to complain about, one tag lay slightly sideways, so it was impossible to see what was written there, I immediately wrote it down in the form.

The next point was devoted to the appearance of consultants. In my opinion, equally attractive, slender girls with no visible flaws were selected there. They were all dressed in company clothes and had badges hanging on them. The girls smiled welcomingly, although the cashier's smile looked somewhat strained and insincere.

Let's talk to you heart to heart...

Now I have to figure out how the girls are trained to communicate politely with clients. I play the role of an annoying buyer who wants to know everything and everyone by asking a bunch of questions. I began to look around to see which of the consultants was free now; a pretty girl named Yulia was in my review. She almost immediately noticed that I wanted to address her and immediately approached.

My first question was which country produced the Sokolov decoration in Sunlight. I was surprised that it turned out to be Russia. It has already become commonplace for me that everything is MADE IN CHINA.

I continued asking questions.

– Is it true that you sell real gold?

Gold ring with diamond (order)

- Is it true. The hallmark on the product directly indicates that it is real gold. It can be seen on the inside of, for example, a ring. They put it in the Assay Chamber of the Russian Federation. An examination is carried out, where it immediately becomes clear that the product, say, is not made of gold, but of copper. Of course, such jewelry is not tested. This is the law.

– Why are gold rings so cheap at Sunlight?

– It’s all about large purchases. Our network consists of 250 branches throughout Russia. We buy a large number of products and are quite able to keep the price lower than in other stores. Therefore, our customers become regulars more often than in other networks, and can afford to regularly purchase their favorite jewelry. Many people ask us why diamonds are so cheap at Sunlight - the answer is the same as with gold rings. We only sell real diamonds and gold at Sunlight, you won't find any fakes here. Of course, diamonds are different, and therefore their prices are different. For example, in this jewelry (she showed me a magnificent ring with a huge diamond in the middle), the purest diamond weighing 0.7 carats. And it costs accordingly. And here (Yulia took out a nice ring with small stones around the edge) the diamonds weigh less than 0.1 carats, so the price is lower. But in any case, these stones remain diamonds regardless of size.

The answer was quite comprehensive.

– What do these numbers on the tag mean: 17 g? Is this weight?

– This is the number of edges. All stones undergo different processing; the more facets, the higher the cost of the diamond. But it is almost impossible for a non-specialist in this matter to determine the number of edges, especially in small stones, even approximately. Seventeen faces are a classic, but there are many more – 57 g.

From a conversation with Yulia, I realized that the good quality of gold at Sunlight is a law that no one is going to break, because the chain has proven itself for many years as a responsible and stable seller in the jewelry market.

By the way, Julia was very polite and sociable with me. Of course, this was a plus in the mystery shopping questionnaire.

– Do you have discounts for a customer’s birthday at Sunlight?

- Yes, this is a must! So when is your birthday? Come, we will definitely find something for you.

Conclusion

The following questions are already appearing in my head: who is the manufacturer of silver jewelry in Sunlight and why are prices for gold watches so low in Sunlight? I stubbornly keep them in my head so as not to forget, I just opened my mouth to ask the first one, but then I heard screams and snatches of phrases, from which it becomes clear that a scandal is beginning. What luck for a mystery shopper! I start listening, quietly turning on the recorder. The noise is made by an angry lady of about forty-five...