Video advertising is perhaps the most effective way to promote online. The brighter and more informative the video, the higher the probability of success. How to approach shooting a selling video wisely? Having gone through all the possible options, you will surely come to the conclusion that no one will do better than yourself. Only you know your product well enough to present it in the best possible light. With a good idea, equipment and reliable video editing software, you can easily master this difficult task. From the article you will learn how to make a commercial without the help of professional video makers.

Tips from the pros: 5 tricks for a successful video

• Advertising - dialogue

When creating advertising, professionals seek to evoke an emotional outburst in the viewer. That's why there are so many videos with the problem-solution scheme. The viewer associates what is happening on the screen with himself. When developing the concept of your video, take into account the characteristics of your audience, do not be afraid to address it directly.

• Advertising - mini-movie

There are endless ways to present advertising material in an original way. It can be a story from the first person, linking to the cultural baggage of the viewer (using references and references), introducing shock elements, such as humanizing objects, or playing with contrast (this is how it is for everyone, but it’s different for us). Make up several versions of the scenario with different concepts, and then choose the appropriate one.

• Let others praise

Do not praise yourself! To do this, professional advertisers often introduce a character into the script, a kind of "independent expert". This may be a specialist in the field or a consumer with a unique history.

• Monotony is boring

No one will look at the "talking head" for more than 10 seconds. Video is primarily a visual impact. Use this advantage! Combine video, illustrations and infographics in one frame.

• 5 seconds is everything

You have a maximum of 2 minutes to describe the product, and only 5 seconds to keep the viewer. Start right away with a problematic issue or try to hook it with an unusual, bright frame.

Follow these cherished rules, and you will definitely hit the target. Now let's go through the technical side of the issue step by step.

Prepare material carefully

Decide on the main concept of the video. Gather an initiative group, arrange a brainstorming session. Write a detailed script - prepare voice-over and storyboard. This is followed by shooting the material - you can do it yourself or seek help from professional operators. Ask designers to prepare infographics and illustrative material.

Launch the video editor and add content

There can be a lot of good material, but only the editing will turn the video into a real marketing masterpiece. There is no need to rack your brains over the selection of software - all the key tools are in "VideoSHOW". and install it on your computer, then run the utility and create "New project".

In chapter "Clips" define the path to the folder with the files for the video and add them to the project. To trim the "extra" fragments, click "Edit Slide". In the tab "Properties" press the button "Trim video" and mark the desired section of the video with black markers.

Create a creative opening screensaver

Choose a template in the section "Credits" or create your own splash screen. To do this, use the keyboard shortcut Ctrl+Ins. An empty slide will appear on the scale below, place it at the very beginning and go to the editor.

The possibilities of designing a slide from scratch are not limited by anything - the background can be a solid color, a gradient, any image from the collection of the editor or your PC. Click Add Layer > Lettering to place the intro text. To change the font, color and style of letters, open the tab "Properties".

Voice the project

For a full-fledged dialogue with the viewer, add voice comments to the video. With "VideoSHOW" you do not need additional software - you will record voice-over text directly in the editor window. In chapter "Music" go to tab "Sound Recordings" and press "Record from microphone". To make the audio recording immediately appear on the audio track, click "Add to project".

Great, you can safely save the result and proceed to converting! Now you know that there is nothing impossible, you can definitely make a commercial yourself. With such a convenient and advanced editor as "VideoSHOW", your content will always be effective, high-quality and professional.

An advertising product is created in several stages. At the first stage, the idea of ​​the message is thought over and formed. At the second stage, compositional selection takes place (in other words, all variants of the message are considered). The third stage involves determining the content, shape, color, structure, background and manufacturing technology of the product.

Stages of creating an advertisement

• Choice of key idea.
• Composition of the text.
• Search for visual means and creation of the original layout.

Each stage of this process deserves separate consideration. So, let's start by looking for an idea.

How to find advertising ideas

At the heart of the creativity of the team of advertisers are quite prosaic, precisely formulated proposals. They are formed on the basis of market research and are directly related to the technical characteristics of the product. These suggestions are necessary for the creative team to choose from a variety of ideas the one that will perfectly match the needs.

The challenge for advertisers at this stage is to shape the unique selling proposition, or USP, into the right shape. USP is addressed to the consumer. It is designed to interest him and cause a desire to purchase a product. Ideally, the USP contains information about the benefits of the product and a strong case for buying it. Its content and form should in no way resemble competitors' advertisements. To correctly formulate a USP, you need not only to study the product, but also to find out what consumers think about it. The formulation of the USP and the search for the idea behind advertising are, in fact, the same thing.

After analyzing all the technical information, the creative team proceeds to develop the ideological content. Here's how it goes:

• Numerous variants of the main idea are considered.
• Of these, the brightest and most adequate is selected.
• An idea develops by modifying it and combining it with others.

There are several ways to organize the work of a creative team. Each of them is based on a certain concept of thinking. Among these concepts, the most popular are:

1. 1. heuristic. An advertising specialist sets himself a certain task and determines the most significant product characteristics for solving it. Most often, a situation is modeled that requires the use of a particular product. The advertiser focuses on the benefits of its use and pays due attention to the characters of the advertising message.
2. 2. Brainstorming concept. It is used in a creative group consisting of several specialists. A unique feature of brainstorming is that during the development of an idea, none of the creative proposals is criticized. The ideas put forward are not evaluated from the standpoint of logic and common sense. Brainstorming allows you to get a large number of different ideas in a short time.
3. 3. synectic concept. In this case, advertisers discuss and improve a single idea that meets all the requirements for it.

Drafting of advertising text

The text of the advertising message includes the most important arguments that encourage the consumer to make a purchase / use the service. The script of the video is based on the advertising text (if we are talking about radio or television). Sometimes it is much easier to write a long advertising text than a short and expressive one. The amount of text depends on the purpose of the particular advertisement and the characteristics of the product to be mentioned. So, if the advertised product is a complex mechanism (for example, a car), the text can be quite long and informative.

To create an effective ad, the creative team thoroughly studies the features of the product to be promoted, analyzes previous advertising campaigns dedicated to it, and collects consumer feedback.

• Do not overload its content.
• Use facts and details, avoid abstractions.
• Point out the advantages and unique features of the product.
• Provide several options for implementing the idea.

• Trademark reference.
• Listing of benefits.
• Call to action (purchase).

The ad is required to be informative. The entire advertising campaign must be solved in the same style.

Creating an original layout

Experts pay special attention to drawing up the original layout, because it combines all the functional details of the message. Graphic content (illustrations and photos) is combined with the text. There is a choice of fonts and colors. The more organically connected with each other all the elements, the more expressive the final result.

An important role in the advertising message is played by the visual component. It is based on illustrations and photos, which are complemented by fonts and color. Composition is just as important. Competently constructed, it contributes to the expressiveness of the finished “picture”.

It is known that in terms of its impact on the consumer, color advertising does not differ from black and white. The choice of color scheme is dictated by the style of a particular advertising campaign.

The video or ad must necessarily feature products of a certain brand (more precisely, their images). Attributes of the manufacturing company, on the contrary, are not always shown. However, if the ad uses a related product strategy, the manufacturer is mentioned.

It is important to understand that the consumer expects maximum accessibility and unambiguity from the advertising message. No matter how creative and original it may be, it is always based on the characteristics and benefits of a particular product.

Position yourself as a professional in your field. Dress appropriately (e.g. business casual). Your hairstyle and general appearance should also match your area. Don't use too much perfume when going to a meeting with a potential client or employer, as this can provoke allergic reactions and is generally considered bad manners.

• Clothing can be different - it depends on the field of activity. For example, a suit or sheath dress might suit a consultant, while a tattoo artist might wear an outfit to show off body tattoos and personal creativity.
• Hairstyles can also be different. You are more likely to get a job at a Fortune 500 company with a conservative haircut. At the same time, a hairdresser or muralist will be able to make a stronger impression with a bold hairstyle or hair color.

There are no budgets, but you need to sell somehow - a typical situation for beginner Internet entrepreneurs. At one time I lived without money for a very long time, so I was forced to master all the wisdom of free advertising. And here I will show you 5 options for how you can advertise on the Internet for free yourself. The good news is it's actually real.

#1 – Basic Free Online Advertising Option

I can tell you from my own experience that nothing is completely free in this world. In any case, we will pay for everything we want to receive. The only question is, what exactly are we going to pay - money or something else?

I already somehow gave my “alchemical formula” for creating resources. And here I will repeat it again.

We have only 3 main resources:

1. Time
2. Money

And absolutely each of us has limited these resources (even Rockefeller's granddaughter, and even Apple). To get any of the resources listed above, we will have to add together the remaining two and invest with them.

That is, if you do not have money (and you want to have it), then you will have to pay for it with your time and effort. And it's the same with online advertising.

A scary word with the letter C ....

There are several basic ways to advertise something for free on the Internet. The first and main option is simple SPAM.

If we talk about SPAM, then it can also be of different types. You can send mailings to email databases, or spam links to your resources in the comments of promoted blogs, or do the same in numerous VKontakte groups.

One of the definitions of SPAM is that you stick your ads where they don't ask you to. That is, the moderators of these sites will make every effort to remove all your links, and ban you yourself.

Personally, I do not blame you, because, to be honest, we all spam at least once in our lives. I even detailed it here (opens in a new tab). But people who even see your sponsored links and follow them to your sites will convert very poorly.

That is, you will need at least 10-20 times more traffic to earn the same money than if you worked through, say, regular legal advertising sources. And this, accordingly, leads to the fact that you will have to go even more to sites and VKontakte groups, posting your links.

Or create another hundred fake VKontakte pages and send invitations and offers from them.

Semi-legal spam method through VKontakte

By the way, at the expense of mailing VKontakte. Now such a free advertising option as “friending” is still working. This is when you design your VKontakte page for the sale of some product or service, and then just start adding friends to everyone in a row.

Your new “friends” will go to your page to find out who sent them an application and (what the hell is not joking) one of them may someday buy your product. This lesson is also very laborious, given all the restrictions and protection mechanisms that VKontakte introduced.

I remember doing this kind of black friending in 2009, when I was just starting to make money on the Internet. Life was easier then, VKontakte was younger and kinder, but still, it took a lot of strength.

I have to say that these free self-advertising methods…really work. Bad, crooked, difficult, long, but they work. Therefore, if your budgets are not very good yet, spam is a good option (let's not be such moralists).

And now let me tell you a terrible secret - how today young businesses and entrepreneurs without money become super-mega popular literally overnight.

#2 - How do businesses “shoot” without money today

There is one interesting way to quickly and for free advertise on the Internet so that absolutely everyone knows about you (and loves you). This method will also require some investment of time and effort from you. And again, we are essentially talking about friending.

Only this is a completely different frending. It goes something like this - you make friends with someone who is already known and popular in your market, and then after a while he promotes you through his resources.

That is, we are talking about the so-called networking. Personally, I never liked or knew how to do such things, but you may well succeed. For such networking, you need to have a certain set of qualities - sociability, willingness to please and admire, the ability to constantly gently remind yourself of yourself, and others.

How to meet VIPs

Of course, all famous and hyped people are under constant pressure in the form of requests to give money for some ingenious product, or to become a partner in some project that will make it rich in the future. If you write to someone famous with a request “don’t teach me how to live, it’s better to help financially,” then you will simply be ignored.

You must first get acquainted with the chosen object, then make friends with him, and only then after a while it will come to partnerships. And a big person should only say one word, even briefly mention you somewhere in an article or in an interview - and you will already take off from the rags to riches.

I would recommend that you first praise the services or products of some famous person yourself. It may seem strange to you, but they really really like it when they are praised and when they are thanked (if you knew how much dirt and criticism pours on them every day). Therefore, your video review or thank-you article about them will probably be reprinted on their resources.

And then - develop success. Find how you could be useful to a person with a name, never ask him for anything, give him the opportunity to talk with you about what he is interested in. Well, it's not for me to teach you how to win friends and influence people.

And after some time, your new big friend will offer you some partnership options. And then you are on a horse. The only disadvantage of this method of free advertising is the instability of your position. It is enough for a well-known partner to say one word to elevate you, and one word will also be enough to “drop” you.

Therefore, you will always have to be very careful not to offend him in any way, and so that no one more nimble comes to your place. All this will severely limit your freedom. That's why I never used these methods.

Moreover, there is another option - completely free, absolutely legal, and 100% reliable.

#3 - Most Effective Free Online Advertising Method

If we continue talking about recommendations, then there are two authorities in Runet that can give you a lot of constant and hot traffic to your sales pages. These guys are called Yasha and Gosha (i.e. Yandex and Google). They compare favorably with other authorities in that they recommend you for specific merits, and not for the ability to “make acquaintances”.

To get their recommendations, you just need to make a website and fill it with useful content on the topic of your product. Then the search engines will bring your articles to the TOP, and you will begin to receive a stream of visitors every day, who will then become your customers.

Of course, in words it sounds easier than in reality. But in fact, there is nothing complicated here. The trick is to constantly give people useful and interesting content. The promotion of a young site takes from 6 months of pure time. A good promotion can take 2-3 years.

Yes, as you can see, here you also need to invest time and effort (everything is according to our “alchemical formula”). But unlike other free methods, this advertising option will certainly work. And it's also nice that this is a constant source of traffic (as opposed to the same SPAM, for example, which you have to deal with every day).

Personally, I like this option the most. But suddenly you do not like to write articles, or are you naturally so lazy that you want both for free and to do nothing yourself? Congratulations, there is a way.

#4 - Free Third Party Advertising

Imagine how great it would be if hundreds of people in all corners of the Internet were promoting your products and services every day, and at that time you would calmly lie on the couch and drink cocktails.

Surprisingly, but it is really possible to organize work in this way. It's called simply "affiliate program". Of course, no one will promote you for free, but you will pay your partners only upon the fact of the sales made.

No sales, no money. Someone brought you a client - you pay him an honest percentage of the purchase amount. This promotion option is very indicated for all novice Internet entrepreneurs (and not beginners either).

There are many half-starved specialists in Runet in various areas of marketing - contextual advertising, VKontakte targeting, SEO, youtube and others. They are half-starved because they do not have their own products to sell. And they are constantly on the lookout for some really good affiliate program where they can direct their traffic.

And if you provide them with such an affiliate program, they will love you, and will put a lot of effort into making you happy.

This method also has its own difficulties, of course. The first difficulty is that you need to build . Partners, of course, are ready to drive traffic to you, but only if sales are made from it (and they make money). If there are no sales, they will quickly forget about you and switch to others.

The second difficulty is the need to motivate partners to work all the time. People they are knowledgeable and able, but a little lazy. They need to be constantly given some kind of incentive. For example, to hold contests, distribute prizes to the best partners, set higher commissions for those who sell more.

Yes, and the affiliate program itself also needs to be promoted somehow, so that more and more people with new traffic come to you. As an option, you can make a two-level affiliate program. This is when partners advertise your own affiliate program, and then receive commissions not only from their sales, but also from the sales of those partners whom they attracted “for themselves”.

Technically, you can organize an affiliate program through various services. For example, I use the service because it is best suited for electronic products.

And finally, let's talk about how to make advertising on the Internet for free for a million dollars.

#5 – How to do online advertising for free for a million dollars

In the end, I want to reveal the most terrible "secret secret" about advertising on the Internet. If you want to make money online, then the main thing is not to make ads for free. The main thing is to make sure that your advertising is profitable.

Tell me, is spending a million dollars on advertising expensive or not? You just don't say it. The question is whether this advertising will be profitable or not. Spending a hundred rubles and earning zero is unprofitable, and therefore too expensive. And spending a million and earning ten is profitable, which means it’s completely inexpensive.

And you, too, can spend any money you want, only if you have it set up (by the way, the same requirement applies to the previous paragraph about affiliate programs).

I hope this article was helpful to you. Bookmark it and share it with your friends. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

See you later!

Your Dmitry Novoselov

Advertising is a way of promotion that allows you to sell more goods faster. Its distinctive feature is that advertising is not addressed to anyone personally, but is designed simultaneously for millions of people. It allows you to inform the target audience about the qualities of the product, convince them to give preference to one or another manufacturer and make them act instantly. This method of promotion is effective with the use of mass media. And since the Internet has recently become the most influential and widespread media, good advertising on the World Wide Web will certainly ensure success. So, how to create that it was justified? There are many nuances here.

The specifics of online advertising

Before you create ads on the World Wide Web, you need to understand the distinctive features of publications of this type. The Internet as a mass media has a completely different specificity. In the modern world, it is impossible to imagine a successful project without its promotion using electronic resources. The advantage of this direction is that it allows you to reach the largest possible audience. And this is a very difficult task.

A successful impact on customers is already an achievement, but no one will refuse to attract customers with different psychotypes. After all, this allows you to popularize your business among absolutely opposite circles, that is, to get a big profit. It is quite difficult to achieve such a result, but by using various means of mass persuasion, you can choose the most successful option.

Any tutorial on how to create an ad the right way starts with choosing how to achieve the goal. In Internet marketing, this list is quite wide:

• Media. It is presented in the form of colorful bright banners that beckon to buy something. Goods are presented, as a rule, in the form of images. If the idea is well thought out, then it is perfectly remembered by users, because it has a greater impact on them.
• Contextual. This type of advertising is more highly specialized, it is aimed at a specific buyer. Such advertising is fully consistent with the interests of the person and is placed in the appropriate places: and ads that are issued by search engines depending on the user's request.
• Viral. This is the advertisement, the distributors of which are the users themselves. That is, investments from the supplier, manufacturer or SEO specialist are minimal, since the dissemination of information is provided by the clients themselves. These are interesting and unusual ideas that you want to show others.
• Placement in online games. More often than not, the product being promoted is somehow related to the game itself. Perhaps it is created specifically for a specific scenario. Such advertising is also aimed at its target audience.

The effectiveness of online advertising is measured by how it catches the eye and stimulates the purchase of goods. The advantages of this method of promotion are its targeted message (personalization), relatively low cost, instant access to information, and interactivity. The popularity of advertising on the World Wide Web is due, among other things, to a fairly high purchasing power of the audience.

AKAR classification

How to create advertising on the Internet, many organizations are thinking. Some of them even identified their classification features, according to which different methods are divided. For example, the IAB Bureau divides Internet advertising into two subspecies - branding and performance.

But more widely recognized and widespread is the division of promotion methods on the Web according to the method of the Association of Communication Agencies of Russia. According to ACAR, Internet marketing techniques can be divided into search advertising and display advertising. Their place in the market share is approximately the same. The latter has a slightly greater advantage.

The first admission segment has increased by sixteen percent over the past year. In total, this brought the creators about sixty billion rubles. However, it is worth noting that there has been a reduction in traffic from paid advertisements. This situation is typical not only for the Russian, but also for the foreign market. The difference between the domestic one is that the two largest companies, Yandex and Google, are actually monopolists in the field of search advertising.

Display advertising is everything that the user sees in applications. The exception is ads in search results and classifieds, which are placed on a paid basis. The Association has identified three main subgroups of display advertising. These are video, banners and text-graphic blocks.

Free advertising option

How to create ads? There are two main ways that differ not only in the method of execution, but also in the material basis. The advantage of the paid method is that for money there is a high probability of getting a really good result. The free basis is justified only when the advertising is well done. After all, even what is done with your own hands (albeit by a non-professional) can bring a good income.

In order to popularize the product, advertising is primarily used. Organizing an advertising campaign on your own is quite realistic thanks to the placement of certain content on your own electronic resource, various blogs and pages on social networks. Of course, the finances spent in this case will be equal to zero. But the effectiveness depends only on the successful semantic content.

Forums, videos, message boards, Q&A services, and social media data are other forms of such marketing.

The main rule is that it is necessary to devote due time and think carefully about the plan of the advertising campaign. You can’t write a poor-quality text and hope for a positive result.

If there is an opportunity to work on the basis of affiliate programs, then this should not be neglected. By advertising other people's links on your electronic resources, you can help others a lot. Moreover, partners will then gladly respond to such a request.

Also, when registering on the forums through which you would like to promote the project, it is better to indicate the real location of the company or seller. Since if false data is found out at the IP address, then the profile may be blocked.

For a harmonious and appropriate description of your products, it is better to use discussions and contacts.

Paid advertising option

This method is more efficient, but only if the financial costs were justified. Of course, if the company has enough funds, then why not use the services of professionals who can competently and correctly fulfill all wishes.

As a rule, "freelance artists" perform Internet promotion of goods very competently. The main implementation tools are inscribing keywords that describe properties into useful and interesting content for potential buyers. The main goal is to attract the attention of potential buyers. It will not be difficult for a person with imagination to describe a product or service, but only professionals in their field can competently formulate their thoughts into contextual advertising.

How to create an advertisement for a product and get crazy revenue for it is probably known to specialized advertising agencies. Recently, in connection with the active introduction of Internet technologies in such organizations, entire divisions have appeared that specialize in marketing techniques on the World Wide Web.

Such companies will help to use the budget allocated for product promotion in the most rational and productive way. A whole team of relevant specialists will study the features of the business, the prospects of the industry, and apply the most effective marketing techniques.

Increasingly, firms with a request to create an advertisement for a product began to turn to such agencies. Many understand the expediency and justification of professional advancement. In this regard, many Internet organizations have appeared that provide such an opportunity.

Specialized Services

Increasingly, people want to know how to create ads in Yandex.Direct or Google Awords. This is not surprising, because these services are the most popular for solving problems of this nature. They belong to paid services, but in the future the money spent will pay off.

In the event that you don’t want to figure it out yourself, you can contact a person who specializes in contextual advertising. A directologist will help you make your productivity as high as possible with minimal investment.

Another way is an automated promotion system. An example is the Click service. This platform helps you save money and work independently with contextual advertising and Yandex.Direct and Google Awords. The advantage of the system is also the protection of beginners from mistakes, thereby improving the result of work.

Advertising in social networks

How to create an advertisement "VKontakte" or any other social network? Why is promotion through these electronic resources so popular? The main reason for this is the prevalence of social networks in society. Now there is practically no person who does not have an account at least in one social network. This is confirmed by the fact that about ninety percent of the Internet audience have personal pages on Facebook, Odnoklassniki, VKontakte or Instagram. Such conditions of the advertising campaign, of course, are attractive. In addition, you do not need special knowledge to promote, because creating a group and an account is not difficult.

Advertising in social networks is called targeted. Its advantages over other types of promotion are the familiar interface for users, which helps to create a comfortable environment and more effective perception of advertising. Another advantage is the ability to communicate with potential buyers. This makes it possible to understand the shortcomings of the product and draw new ideas.

To showcase a product, all you need to do is upload a photo or video. The ease of use of such an option is undoubtedly important.

To get information and access to the user, you do not need to force him to go through an additional registration procedure. It is enough for a person to simply join the community.

Advertising in "VK"

How to create an advertisement in "VK"? Since "VKontakte" is one of the most popular networks, the question is quite logical. To legally promote products using this social network, two methods can be used. The first is the VKontakte network itself, and the second is the Sociate service. The principle of operation of both methods is very similar.

Promotion through groups guarantees a constant and extensive audience. Advertising, which is not difficult to create yourself, can recommend another community, site or company to users. It is placed only for a certain period, during which it will occupy various positions in the feed. You can agree that the ad will stay in the first place for several hours, after which the group administrator can supplement the wall with other posts. The user only selects the hours and days in which the advertisement will be placed. It is not necessary to personally communicate with community administrators, as the system works automatically. The exchange also provides a report on how many views, reposts and likes a particular post has received.

Experts recommend placing ads in thematic groups. It is also worth checking subscribers, because the community can be large, but there are very few real people. Therefore, it is better to initially be placed in inexpensive groups and analyze the result. Advertising will be most effective where there are fewer bots.

Targeted ads are a more expensive option, but also more effective. It is more suitable for instant customer search. Such ads are displayed to people of a certain category only. And the social network will help sort the right users.

Ads in the news feed appeared in 2016. However, it is still quite a crude development. This type of advertising campaign allows you to promote only the record, but not the group or other electronic resource.

A similar service has already been implemented by the Sosiate service. By the way, its advantage over Vkontakte is that a separate platform has more informative statistics and provides convenient reports. Also, in some cases, the network takes a smaller commission from groups, so promotion through it can be cheaper. For long and productive work, it is better to choose this service. In addition, it is perfectly integrated with other social networks such as Instagram and Odnoklassniki.

Advertising in Odnoklassniki

How to create an advertisement in Odnoklassniki? This can be done in two ways - free of charge and with certain financial costs. The essence of the latter lies in the choice of the service with which the ad is compiled. After that, you need to come up with a semantic content, select targeting settings and send the campaign for moderation. After that, you should pay the invoice and start the campaign.

The main services for such promotion include:

To manage on your own and not spend a penny, you need some time. First you need to register and add as many people as possible as friends. Next, you need to establish contact with everyone and ask for an announcement of a site, product or service, indicating a link to them. In this way, you can create an advertisement for the store. Of course, it is better to motivate people. Over time, it is worth highlighting buyers and forming a subscription list. This will enable simplification in order to periodically offer products. If this social network manages to popularize the whole community, then a permanent audience will be provided.

Facebook advertising

How to create It is enough to follow according to the following points:

1. While in your account, go to "Ads Manager". There you can see a special window for creating an advertising campaign. In response, the "Manager" will ask you to choose the goal of the promotion.
2. Next, you need to segment the market according to geographical, demographic and psychological characteristics. If you do not know how best to create an advertisement, pay special attention to this point.
3. Select ad placement. This means that you need to decide where to advertise. There are two tuning modes - automatic and manual.
4. At this point, it is worth deciding on the financial part. The display schedule will also depend on it, that is, how much and when the ad will be shown.
5. Optimization and selection of rates.
6. The choice of design, from which memorability will directly depend.
7. Supplement with images or videos.
8. Attach title, text and links.

Advertising on Instagram

First you need to create an account on Facebook. The second step is to create your own public page and link a bank card. There is another option for promotion through a regular account, but it is used only to promote local services. At the moment, it is possible to create three types of advertising posts:

• square and rectangular photos with text;
• square and rectangular videos with text;
• a series of photographs in the form of a gallery.

The difference between advertising through the Facebook service and bloggers is that the former takes its percentage only from the result. And celebrity promotion is equal to a fixed amount that must be paid regardless of the success of the advertisement.

How to create advertising, determines the method of implementation. The first way to create an advertising campaign is "Direct". It is not included in the official Facebook services, but it can be used to send only targeted audiences.

The second way is the most popular - it's video. That is, the user cannot view the content he needs without advertising. There is a chance that a person will be interested and even follow the link provided.