One of the most difficult questions facing a new entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What do they sell in popular online stores?

The Internet is a global network through which almost anything can be sold. The world's most famous online store, Amazon.com, offers millions of products across 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods; is it easier to develop and subsequently expand? Is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means any of them can visit your site. Therefore, you can sell absolutely any product in an online store. However, trading one will be profitable, while the other will not be in great demand.

Selling unique goods via the Internet

You can come across sites that offer only one unique product. It is known that you can buy the same thing in an online store and you can make very good money on it! For example, there is a website selling handmade wooden bow ties that are now fashionable. Do-it-yourself things with a touch of creativity are popular, and their sale brings a substantial profit to the site owner.

What is most often sold online?

What to sell in an online store? Ideas may arise after reading the table below. Let's figure out what most people are used to buying online. Having analyzed the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites on which they are sold are presented in descending order.

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in product subcategories are practically unoccupied. Therefore, you don’t need to be afraid of a lot of competition - you should take a closer look at the direction that you like best and find a place in it for your online store.

What determines the choice of product for an online store?

Determining a product category for sale depends on several factors:

• business project budget;
• territory of operation of the online store;
• personal knowledge regarding the product;
• Internet business trends;
• demand for goods;
• Possibility of delivery of goods.

In times of crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt completely. It's all about the reluctance to accept new conditions of reality and change working methods. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive delivery, so if your budget is limited, it is better to choose a medium-sized popular product.

It is best to choose a product that you understand. This will make your future activities easier; you will not need to learn a lot of new information.

If you plan to operate an online store within one city, then you should carefully study the demand there. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is most relevant now?

In order to know what is relevant to sell in an online store, you need to take into account trends in the field of online sales. It happens that by identifying the future high demand for a specific product in time, entrepreneurs earn huge money! In the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell during a crisis.

What price groups of goods are popular during the crisis?

What should you sell in an online store during a crisis? During the crisis, expensive and elite groups of goods are sold in larger volumes than before. The main buyers of expensive products are wealthy people, who probably care about the stability of their well-being. During a crisis, rich people try to protect their wealth and invest money in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with average incomes, who are buyers of such goods, are experiencing falling wages and running out of other funds. They stop buying quality goods at average prices and try to save money.

Cheap goods become more in demand in times of crisis. The general population saves money and strives to purchase goods at low prices at the expense of quality. Cheap clothing, furniture, food and budget holidays are in great demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store during a crisis, you can use two strategies:

1. Sell ​​luxury, expensive goods for wealthy people.
2. Establish reliable mass supplies of cheap goods for the bulk of the population.

What to sell in an online store during a crisis?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:

1. Industrial and construction equipment. Currently, due to restrictions on imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
2. Household appliances and electronics. By buying broken equipment and electronics for pennies and repairing them, you can make very good money. People strive to buy inexpensive goods, so used equipment is in great demand.
3. Inexpensive food. Food is something people try to save on during a crisis. People will buy products from your online store if you offer lower prices than your competitors.
4. Auto parts. The demand for new cars falls during a crisis, so people try to repair old ones. By selling inexpensive spare parts online, you can earn decent money.
5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in particular demand among wealthy people.
6. Inexpensive clothes and shoes. The population also saves on it, but absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumes, ready-made food, and small household appliances is increasing.

How to make money from an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on products through your online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money from this. During a crisis, people tend to buy discounted goods, so this idea is especially relevant now. In this case, you can fill the site with your supplier’s goods and introduce a 100% prepayment condition.

Thus, you will not need to spend money on purchasing goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, but many people just don’t even know about it.

Online store ideas for a small town

For residents of the regions, an important question is what to sell in an online store in a small town? As you know, the incomes of the population of small cities are lower, so expensive goods offered online will not be popular there.

Residents of small cities pay special attention to the quality of products. Inexpensive and high-quality goods will be in great demand among them.

So, we present to your attention a list of goods on which you can make money when selling in an online store in a small town.

All of these will be in greatest demand when selling online in a small town. By creating a website and filling it with in-demand products, you will ensure high and stable profits.

In the article, we looked at the main areas of effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Working in an organization and simply receiving a fixed salary is not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done to ensure that the business prospers and brings more and more income every season.

The first stage of creating your own business is determining the scope of activity.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will sell. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, and register a legal entity. All these actions may take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of an individual family.

These include food, clothing, shoes, household appliances, cosmetics, and household chemicals.

Most often, grocery stores open in residential complexes, on the first floors of houses. In such stores it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausage products, and confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first decide on the customer segment - for which segment the clothes will be sold. Thrift stores or stores for the middle class are in great demand. You should be very careful when opening an exclusive clothing boutique.

An interesting option is a store that sells holiday goods. These can be balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores occurs on pre-holiday dates and during weddings.

Children's toys are an equally interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In a children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, and the product has new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be the recently popular devices with information about sites. The item contains a code that allows any user of a mobile device using a webcam to access the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the population. Such links can be placed on clothing, printing, and accessories for mobile devices.

“Smart” menus have recently appeared in Asian restaurants. This is an interactive screen on which you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Innovative devices do not always require a lot of expenses. A familiar thing that will perform new functions can be called innovative.

For example, a bench on wheels will be an excellent accessory to any country house or cottage. Its difference from a regular bench is the ability to move to any part of the site using special wheels. Even a child can cope with this.

Recently, many websites have appeared on the Internet where manufacturers offer various anti-stress toys. This product is in great demand, because it can be an excellent holiday gift or souvenir.

What products are best to start trading when starting your own business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there cannot be a definite answer here.

First of all, the geographical location of the region is of great importance. A product that sells well in cold cities most likely will not take root in the southern part of the country.

Secondly, the peculiarities of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is overcrowded with any product, then it will be possible to gain a reliable position there only with a well-executed advertising policy and the presence of a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and therefore profits. At the same time, if there is not yet a single organization in the region offering such services, you should analyze whether it will become in demand.

For example, a store selling fencing accessories will most likely close in the first months if it operates in a small provincial town.

Networking with people working in related industries can be invaluable when planning to start a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and paying staff, and besides, website advertising is built in a slightly different way than a stationary retail outlet.

Another advantage– such a store has no territorial reference. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a company providing photographic services or organizing holidays. Here everything depends only on the skills of the entrepreneur. If he does something well, a hobby can always be turned into a source of income. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, you should find suppliers. Ideally, there should be several companies so that a difficult situation in one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized websites. Thematic exhibitions are organized several times a year, where it is possible to conclude an agreement on terms beneficial to both parties.

Today, budding businessmen face difficult questions: “What is interesting to the consumer? In what direction should we start acting? Indeed, the modern market is ready to offer “everything and a little more.” In order for entrepreneurial activity to bring not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. In-demand goods in Russia in 2017 are the topic of our article, because they are the ones that influence the economic structure of the country.

What is it - the most popular product in Russia

To begin with, you should pay attention to food products - these are the goods that will always be bought:

meat, fish, sausage;

milk and products made from it;

• "pasta";

  vegetables and fruits.

In addition, the most popular goods in Russia are personal hygiene items and household chemicals. They are needed in any case, regardless of the current economic situation in the country. No matter what income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergents and cleaning products;

creams and cosmetics.

Groceries, chemicals and hygiene products are always part of the consumer basket, so experts recommend that budding entrepreneurs start with them, paying special attention to the product range.

When thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be made from the production or sale of seasonal goods: clothing and shoes, ice cream, etc.

When working on your business model, do not forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this rather large advantage can turn into a good profit.

Analyzing the last year, which, by the way, was quite difficult economically, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two items. So, there was good demand for the following products:

Technology and electronics. Mobile phones, tablets, laptops, digital video cameras took the leading place in sales via the Internet in the crisis year of 2016. Of course, working with such a product will require certain financial resources and knowledge.

Products. Opening a grocery store in a good location can bring good regular income to its owner.

Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and sell them at retail at affordable prices.

Stationery. At the beginning of the school year, this is the most popular product.

Products for maintaining a healthy lifestyle. Today we can safely say that these are in-demand products in Russia, since more and more people are now inclined towards a healthy lifestyle and purchasing exercise equipment, sports equipment and clothing.

Fabrics. During the crisis, many people began to replenish their wardrobe with things they sewed themselves. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis can cancel the celebration of a wedding, anniversary and other special events, which, according to established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decorative items), so this business is able to provide a comfortable existence for its owner.

Goods for children. As a rule, parents want to give their children everything they need and try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is most in demand in Russia, you need to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing the buyer is interested in. If the quality and price indicators coincide, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the product, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that corresponds to the market price. This step is only applicable if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done quite carefully. This move requires explanation, for example: “I sell cheaply in order to attract a buyer and give them the opportunity to be convinced of the high quality of the product.”

Competitors' prices. One of the key factors influencing demand. Clients do not trust “price extremes.” And it doesn’t matter: it’s too expensive or too cheap – both of them arouse suspicion. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences of potential clients. To begin with, it is important to find out what products are in demand in Russia during a period of economic stability, to understand what products are “selling” directly in your region (if they prefer and buy beef well, then there is no point in offering pork or lamb). Only after this can customer demand be correctly generated.

So what product is the most in demand in Russia?

The leading place in the Russian commodity market has been taken by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to pay a significant amount for an original item, so Chinese analogues are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find something that they like and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire have become in demand:

• Louboutin - women's shoes with red soles and high stiletto heels.
• Converse is a very popular sneaker, both for men and women. This product has been in the TOP 10 for more than one season.
• Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (of course, “almost” original production).
• T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
• Christian Dior sneakers are very comfortable women's shoes, which quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most popular in the 2015–2016 season.

Please note that China is different from China. Many branded imitations can be of quite decent quality. It all depends on the material and fittings used by the manufacturers of the “brand”.

An accurately imitated product made from high-quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original (appearance, inscription, etc.).

Products for children are no less popular on the domestic market. And this applies not only to clothes and shoes. Products in demand in Russia include baby hygiene products, strollers, tables, and much more.

Third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so their target audience is quite broad, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.

Below we will talk in more detail about the products in demand on the Russian market in 2017. By working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are purchased cheaply and sold at a high price. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present to you the TOP popular goods in Russia, imported in order to obtain the highest profits or not losing their popularity among consumers.

Disposable items – the most popular goods in Russia in 2017. We put this type of product in first place, because if you look a little more closely at the market for Chinese retail small items: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they You can buy it in bulk for 10 or even 1000 times cheaper. The wholesale price of the product is simply “penny”, but there will definitely be income from it.

Food. A product that is always relevant. Bulk products, which are packaged in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell by the container at very competitive prices for wholesalers. After packaging, the cost of the products increases significantly, so profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, and tuning items have become quite popular among Russians. Demand for this market segment is increasing with enviable consistency. DVRs and rear view cameras, radio tape recorders, lighting - this is not a complete list of products with which the domestic manufacturer cannot yet compete (if we exclude Chinese products manufactured under the Russian brand). If you continue the list, adding various little things that can personalize the car (stickers, chrome, etc.), then you will understand why car accessories occupy such a high place in our TOP.

Electronics. What is meant here is not a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End; as a rule, this refers to analogues of products from the world's leading manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to products of famous brands (headphones, protective glasses and films, etc.). In China they are 3–40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur - products in demand in Russia, especially since many popular brands have moved their enterprises to China. High quality clothing is not cheap, but it can be sold for many times more.

Furniture. For China, furniture is a significant product. Especially if local solid wood is used in production (there is much less of it in Russia). Despite the rather high cost of furniture on the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the furniture business is becoming increasingly popular.

Shoes and accessories. Just like outerwear production enterprises, shoe production workshops and factories moved to China. Now Chinese shoes are not only affordable, but also completely replicate all the features of their branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.

Goods for children - clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is room to “unfold”).

Household products - incredibly popular products in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the wide range of products, demand for products is unstable.

Machines and equipment Chinese-made ones, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or are modernizing purchase analogues made in China. Of course, the service life of such equipment is usually limited to two to three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at a minimum, to repair broken devices.

To identify the most in-demand products, an organization needs a large amount of market information, which it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company “VVS” is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

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Construction Materials;

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Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your losses be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

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A high-margin product is a product for which there is always a consistently high demand and a small percentage of supply on the market. Each seller tries to sell products with high margins: they not only increase the average check, but also provide the largest profit. “Business.ru” has compiled a list of the highest-margin products of 2018.

Products with high margins for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the revenue received from its sale that is the “margin”.
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers all over the world today have the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article we will talk specifically about trading (market) margin. We all know that a trading company can stay afloat only by marking up goods, which is necessary to make a profit.

Useful documents to download:

The Business.Ru Retail program will help you calculate the marginality of not only a specific product, but also the entire store. It will also allow you to easily automate the cashier’s workplace, work with weighted goods, maintain warehouse records and sales analytics. Supports 54-FZ and EGAIS.

By “increasing” a trade markup on a product of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. What “stimulates” them in this process is that today in our country the maximum margin has not been established, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for the product.

Important! If the markup on your goods is prohibitively high, then simply no one will buy such things or products.

When introducing new products to your retail store's assortment, you must use calculations to determine the optimal level of markup to achieve the desired level of margin after covering all costs.

Buyers of goods and consumers of services will never know how much money they actually overpay for goods - we can only guess about it. On average, the margin level is 20–30% of the cost of a product or service, but for different categories of goods the margin can reach 1000%. And, despite this, they are actively bought.

This, for example, is the purchase of items from world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low-margin goods. These types of goods are sold everywhere, the demand for them is quite high, but due to the fact that such things can be bought on every corner, you cannot put too much of a markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not established on them. But, at the same time, such products are the best-selling, which means they will quickly “leave” from store windows.

The profitability of selling low-margin goods lies in the fact that the benefit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin goods include household chemicals, toys, children's products, non-food products, etc. As for the service sector, the lowest level of margin is observed in the transport sector;

2. Medium-margin products. For such groups of goods, the markup is higher than for low-margin goods, and all because these are no longer everyday goods and there are significantly fewer offers on the market. This category includes household appliances; in some stores the margin is 30-40% of their cost, or, for example, building materials;

3. High-margin goods– these are goods that sell well “here and now”. They are the most coveted among retailers. These can be new items, “seasonal goods” or goods for which demand is high on certain days of the year, or goods for which demand is always consistently high, regardless of the time of year, the economic situation in the country and the income level of the population.

This may include Apple products, items of famous brands and brands, jewelry and products made of precious metals, etc. There is always a demand for such goods, which means that 100% mark-up will not scare away customers!

As for the service sector, the absolute leader here, receiving the largest margin, is public catering enterprises. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400, or even a thousand rubles.

How to choose a profitable product to sell: ideas for business

Important! The cheaper the cost of a product at which the retailer purchased it for further resale, the lower the markup on it will be, and therefore the size of the margin.

You can automate the calculation of the cost of goods and trade margins by connecting

• add up the average cost of transportation costs spent on delivering goods to the store;
• the average cost of servicing a client, including the salary of the seller, the cost of maintaining a trading enterprise;
• funds invested in advertising one unit of goods, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on the goods.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store’s assortment to increase the average check and obtain the greatest profit?

The online magazine “Business.ru” lists the top 10 high-margin goods that can be sold at the highest markup in 2018.

Top 10 product categories with the highest markups

Beverages

Imported copies can cost up to a hundred rubles or more. For example, in resort towns (on the Russian Black Sea coast or abroad), the cost of bottled water in a five-liter container can reach several hundred rubles. And still, tourists will buy drinking water at such “crazy” prices.

This is certainly beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, and in fact its actual cost differs many times from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by adding hot tea or coffee, cocktails or refreshing drinks to your grocery store’s assortment, you can “win” a decent amount of money and get a good margin.

Flowers

Selling flowers is always profitable, especially during the holidays. And, if you can competently and beautifully “introduce” the sale of flowers into the store’s assortment, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high markup. The only problem lies in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018.

Handmade

Today, exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to “inflate” any price. Hand-made products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and similar beautiful and stylish little things.

Retailers are confident that with the right approach, adding such exclusive hand-made items to the store’s product range, you can make a fortune in the shortest possible time. The margin level here is really high, demand is also high, and the supply market is still relatively calm.

This type of high-margin goods is suitable for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Handmade products are really profitable to sell to any retailer today.

You can automate the calculation of the cost of goods and trade margins by connecting

Accessories for the holiday

That is why many retailers are introducing these high-margin products into their store assortment: cards, balloons, room decorations, “caps,” as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a pittance, but the “margin” from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

The markup on products made of colored plastic and glass - costume jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories from famous brands can reach the cost of gold or silver jewelry. In other words, it is through the sale of “penny” jewelry that you can get particularly large revenues in the store.

Expensive alcohol

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store, if you “increase” the markup by 100%, you will get a good profit. For elite alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest-margin product and brings net constant profit to those involved in its retail sale.

Have you opened a store, delivered goods, kept records and are thinking about automating its work? Pay attention to the commodity accounting program Business.Ru Retail. It will allow you to easily automate the cashier’s workplace, work with weighted goods, maintain warehouse records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

For example, by purchasing teas directly from China and selling them in your store with a 300% increase in cost, you can definitely get significant benefits.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only of tea shops, but even in sports stores in the sports nutrition departments and in retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

The same goes for perfumes - their cost is much lower than the market value. By making high-quality cosmetics or perfumes a related product in your store, you can increase the average check and receive consistently high profits. This option for related products is also suitable for women's clothing stores, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

For example, by opening even a small point selling chewing marmalade, which children love so much, popcorn and other snacks near a movie theater, in an amusement park, near a city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even the minimal costs of its production do not justify the high prices for this type of product: in cinemas the price of a box of hot popcorn can reach a thousand rubles.

The same goes for other sweets, chewing marmalade, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to “spend” a tidy sum for them. By adding, for example, to the assortment of a children's goods store a stand with “related” products - candies and chewing marmalade - you will receive tangible benefits after a short time.

About other effective ways to increase sales in a grocery store

Accompanying services

For example, for a clothing store - these are clothing fitting services, for a furniture store - furniture collection and delivery services, for a household appliance store - their repair, refilling cartridges, installation of software with on-site visits, for a flower shop - bouquet delivery services, decorating rooms with fresh flowers, etc.

You just have to use your imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make them stable, thereby diversifying your business and finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the retail sector not to be afraid to take risks and introduce high-margin products into the store’s assortment. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase your profits.

But you shouldn’t think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

Many enterprising and ambitious people are struck by the thought that it’s time to stop working for “uncle” and start their own business. And so you are full of determination, but a number of questions immediately arise - where to start, and most importantly, what direction to choose that would be in demand and popular.

Most often, the capital of a beginning entrepreneur is not so large, but taking this factor into account, there is an opportunity to choose your niche, which you will like and perhaps in the future will become one of the successful enterprises.

Today, the trade sector is developing quite successfully. In cities of all sizes, a large variety of all possible shops, supermarkets, and department stores are already well established, so finding and purchasing this or that product is not a problem. Nowadays, going to the store is a common thing that does not require much time.

There are two types of sales of goods through markets and shops.

As for markets, there is always a lot of foot traffic here, especially large crowds on weekends, and in-demand goods sell out very quickly.

In order to get a trading place at the market, you need permission from the market administration and rent a pavilion or counter from them.

According to statistics, meat products are considered a hot commodity on the market. Expensive, branded or exclusive goods will not be in demand on the market. As a rule, goods are offered on the market at low prices and in large quantities.

A store is another type of trade; they can be opened in hypermarkets, shopping centers, in separate premises or on the ground floors of residential buildings. The difference from the market is that a store cannot always provide high customer traffic, especially new stores that have not proven themselves. But there may be more customers in the store, since people purposefully came to your store for some product, which will contribute to an increase in sales.

There can be a wide variety of goods in stores, to suit every budget and taste. There are no restrictions or special criteria here; the product can be either expensive, exclusive, or at low prices.

It is worth noting that opening a store will require more funds for advertising. And those stores that are open in shopping centers should analyze the operating methods of their competitors and focus on pricing policies and offers.

What products are in high demand now?

Of course, for a store to be profitable and in demand, it is necessary to choose a product that will be in demand among customers, such as sporting goods, clothing and shoes, fabrics, accessories, bit chemistry, stationery, flowers.

Today, a very popular, relevant business is technology - phones, smartphones, acoustic equipment, tablets, laptops, cameras. But the complexity of this business lies in the fact that equipment is constantly updated, new models appear almost every month, and those that, for example, you have already purchased have become outdated in a short time. And also, opening such an enterprise requires a large start-up capital.

A grocery store is probably the most profitable solution, but with a well-chosen location, and also research the needs of potential customers and the offers of competitors in the vicinity of your store. this business will bring large profits all year round, especially during the holidays.

Household chemicals, such a store will be useful in every area, and the goods are in constant demand, it would be a good idea to make a grocery store and allocate a department for chemicals, but the main thing is not to store these goods together.

A shoe and clothing store, for a wide audience, you need to purchase models and sell them at low prices, in this case, customers will buy more goods, which will significantly affect profits. Elite products cost much more, but are sold less frequently and in smaller quantities.

Stationery is a necessary product and is in constant demand, and the peak of sales occurs at the beginning of the school year. And also in such stores you can provide copying services and printing of texts and photographs.

Nowadays it has become very fashionable to lead a healthy lifestyle, and accordingly, the demand for sports goods has increased, most often these are special sportswear and accessories for exercising at home, for example, dumbbells, fitness balls, jump ropes and other useful little things.

But, as for the sale of exercise equipment, this business requires large investments, well, as an option, you can create an online store of sporting goods and include exercise equipment in the list of goods, the client can familiarize himself, select and order the equipment for himself on the website, and purchase it in the store.

People who want to design their own clothes and have them sewn or made to order often turn to fabric stores. But, it is necessary to think about, in addition to a wide range of fabrics, also related products, such as threads, needles, locks, buttons and much more.

Flower shops, people shop in them all year round, both simply to please dear women, and on significant dates, anniversaries, weddings, March 8, all these and many other holidays are celebrated with flowers, which means a big profit for the entrepreneur. And the price of bouquets can be several times higher than their cost.

Whatever direction your business has been built in, you must take into account its profitability and competitiveness in your area. It is worth noting that a product that is considered popular in large cities may not be in demand in the periphery.

A professionally drawn up business plan, constant monitoring and analysis of performance indicators, competent employees, competent marketing, all of these are important criteria for the successful operation and large profits of your store.