Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, you first need to carefully consider what you will sell in it. The best-selling products on the Internet in 2018, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their own business online choose 2-3 categories from the top best-selling products on the Internet. In the future, they gradually expand their range. For example, if you sell shoes and clothing, over time, when free funds become available, you can offer watches and jewelry to consumers. Thanks to this, you can significantly increase your profits.

Since the Internet is visited by a huge number of people every day, any product can be sold here. But, if you want to earn a good income, you first need to carefully study the ranking of the best-selling products on the Internet. After this, you can begin to form an assortment.

Internet commerce in crisis

During periods of economic instability, demand for products in the mid-price segment drops significantly. This is due to the fact that people with average incomes are seeing their wages go down, so in order to save money, they are forced to give up many of their usual purchases. Therefore, if you decide to start e-commerce in 2018, you should not rely on a mid-priced product.

During a crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and average quality. Demand for budget clothing, furniture and food is beginning to grow rapidly as buyers from the former middle class move into this segment.

If you cannot determine what the best-selling product in Russia is online, choose one of two strategies:

1. Sell ​​expensive goods to wealthy people;
2. Engage in mass supplies of cheap goods, for example from China.

We form an assortment

Let's try to make a list of the 10 best-selling products on the Internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you're looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.

Gadgets and mobile phones

Marketers have found that such products are the top sellers on the Internet. This category includes any product costing no more than $600. The attractive prices offered by many online stores attract consumers. About 10% of our country's citizens can afford to regularly update various gadgets and mobile phones. Moreover, most often, they make such purchases online. Consumers compare prices online and in physical stores, and see that there is a significant difference. After this, they have no problem parting with their money, because they realize that they have saved a decent amount.

Appliances

The fact is that such expensive things are rarely purchased, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced sending goods by mail. They believe that it is much more convenient and profitable to order delivery within the city. Therefore, if you have not yet decided, start with another, more popular product.

Green tea

Trading different varieties of green tea is an excellent business. Modern people care about their health, so green tea, which has healing properties, is very popular. Another popular product is green coffee. But the demand for it is beginning to gradually decline, so if you want to earn good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy, nutritious foods, known as detox foods, are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in greatest demand. They filled all social networks. Surely each of you has at least once come across such a product in your feed. Some products are truly healthy, but there are also those whose composition resembles regular tea with different fillings. And, nevertheless, it is quite profitable, since detoxes are sold online in huge volumes.

LED lightening

This segment opens up broad prospects for budding entrepreneurs. Experts say that in just 10 years, all lighting fixtures in the world will be replaced with LED ones, since they can significantly save energy. In addition, LED lamps last much longer than conventional incandescent lamps.

Such an idea for your own business with minimal investment in 2016 with a competent approach will make you a wealthy person, since LED lighting is becoming indispensable in the everyday life of modern people.

Books

Shoes and clothing

This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:

• Color;
• Textile;
• Size;
• Basic operational characteristics.

In addition, they post photographs in which you can see what this or that thing looks like. As a rule, clothes are shown by models, so the buyer can visually assess how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in regular stores, this product is among the top ten best-selling products online. By the way, reselling clothes is a great option for people who are interested in...

Children's toys and gifts

Many modern consumers prefer to order gifts and children's toys online. There are many websites on the Internet that offer their services for choosing gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can personalize it, that is, order some original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products online. Many online stores that sell products from well-known brands offer consumers video tutorials and master classes from experienced specialists. Thanks to this, consumers receive quality products at affordable prices and learn how to properly use purchased cosmetics. If we talk about perfumes, usually only proven popular fragrances are bought online.

10 criteria for a profitable niche: What to sell online?

During the crisis, many entrepreneurs who trade on the Internet go bankrupt or lose most of their profits. This happens because they don't want to change the way they work. If you choose the best-selling products on the Internet and fill the site with them, online trading will bring huge profits, regardless of economic conditions.

Before choosing a profitable one, first thoroughly research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading such products will allow you to earn a good, stable income.

And if you don’t know exactly what types of your own business we are talking about, then you just need to read this review.

Business idea No. 1: Working as Santa Claus is banal but profitable

This is the most common winter business idea. But at the same time, it is also the most profitable. After all, it is with the help of reincarnation into this fairy-tale character that you can earn good money.

The cost of such a business is quite acceptable. To purchase the costumes of Father Frost and the Snow Maiden you will need to spend about 10 - 15 thousand rubles.

Calling such fairy-tale characters to your home costs from 1000 rubles and more. And if you deliver congratulations at any corporate event, you can earn 5,000 rubles or more.

In order to fulfill your “Grandfather Frost” duties you will need the Snow Maiden and advertising. It is best to take your loved one as the Snow Maiden. This will eliminate disagreements in your small business. But for advertising you can use all available means: word of mouth, newspapers, posting advertisements, etc. In order not to wait for a long time for the first clients to appear, you can hold a promotional campaign, congratulating several families on the New Year absolutely free of charge. This will attract attention to you and make you stand out from the crowd of competitors.

It should be noted that in addition to the congratulations themselves, you can record a video message to children or send letters from Santa Claus.

Considering that the cost of one video message to a child is from 200 to 1500 rubles, this is also a good option for earning money. Moreover, video congratulations (unlike personal visits) are relevant throughout the winter.

At the same time, the cost of treatment will directly depend on the quality and colorfulness of the captured video. And, therefore, you will have to spend money on the implementation of this business. But such expenses will definitely pay off quickly.

As for letters from a fairy-tale hero, it is difficult to earn a substantial amount. But this type of business is perfect for helping you work as Santa Claus.

Business idea No. 2: Rental of skis and other winter sports equipment

Today, many people prefer to actively relax during the winter, and you can build your own business on this preference.

To implement this idea, you will need to register an individual entrepreneur and purchase several sets of alpine skis. After this, you can open your own sports equipment rental point.

It is best to organize a stationary ski slope near the ski slope. After all, this is where you can find the required number of clients.

But in this case, you risk facing intense competition. Therefore, the ideal option is a mobile rental point for winter sports equipment. For these purposes, you will need to acquire your own transport, for example a Gazelle car. Of course, these are additional costs. But at the same time, you will be able to deliver skis to any place at your client’s request. This will significantly increase the demand for rental services.

As your business develops, you can diversify the range of inventory provided. For example, in addition to skis, your rental should include: snowboards, snow scooters, sleighs, skates, etc. Then you can reach a larger audience.

As for costs, to start a business you will need to have a capital of about 500,000 rubles. And then you can start your own business without any problems. This amount will pay for itself in just one season. And in the future you will receive significant profits from your winter business.

Due to European sanctions, many people have become wary of vacationing abroad. This means that this winter the vast majority of Russians will prefer Russian ski slopes to foreign slopes. Therefore, by opening a ski and sports equipment rental business now, you are sure to achieve success.

Business idea No. 3: Snow removal is a profitable and useful business

As a rule, every winter many institutions and ordinary owners of residential buildings suffer from heavy snowfalls. The city's forces and resources are not enough to cope with the elements.

Therefore, you can provide snow removal services, clearing your hometown and making a profit for it. To organize a business you will need:

• Automobile
• Trailer
• Snow blower
• Registration of individual entrepreneur

The essence of the business is that you will come with your own snow blower to the address specified by the customer and clear the area of ​​snowdrifts. This is a rather convenient service that has been in great demand lately.

Your clients can be large companies, parking lot owners, individuals and even public utilities in your city. At the same time, you can not only remove snow, but also transport it out of town on your trailer. And this is additional income from your business.

As for costs, you will need to buy a snow blower, which costs about 50,000 rubles, and a trailer, which costs about the same. You will also need to conduct a promotion and pay associated costs. As a result, we can safely say that 200 thousand rubles will be quite enough to open your own snow removal business.

Since the type of car for towing a trailer does not matter, you can use your personal car as a company vehicle.

Remember that the main attribute of your work is the snow removal equipment itself. Therefore, it is better to purchase a unit that costs around 80 thousand rubles. As a rule, such machines have greater power, an electric starter, an ice removal function, etc. As a result, you will be able to clean a large area in a short time using such a device. And this will have a positive impact on your profits.

On average, such services cost 4-5 thousand rubles for cleaning 1000 m2 of territory. Therefore, all your expenses will pay off within the first couple of months of work.

But in addition to regular snow removal, you can provide services for removing snowdrifts and ice from the roofs of houses. In this case, you will not need absolutely any additional equipment except a shovel and special insurance. As a rule, 1 hour of roof cleaning costs approximately 1,500 rubles.

But the most profitable business in this regard is winter industrial mountaineering. This work involves removing ice and snow at heights in hard-to-reach places. This type of activity costs from 9,000 rubles for 1 hour of work. Here you will need to hire a professional of this profile, purchasing special equipment. But despite such costs, this business is more than worth it.

Business idea No. 4: Selling Christmas decorations

This winter business idea has high demand, high profitability and huge competition. Therefore, to make money you will have to use your imagination.

If we are talking about Christmas tree decorations themselves, then you need to make sure that they are original. You can do this by purchasing wholesale quantities of jewelry that is rarely found in stores and shopping centers in your city. Also, you can make part of your product yourself. Handmade is in fashion and in price today.

Next year's symbols are in particular demand. For example, 2015 is the year of the sheep. This means that the image and figurines of such an animal will be sold out, as they say, in no time. But you should remember that you won’t be able to sell such goods next year. Therefore, you need to have a limited range of New Year symbols.

In addition to the decorations themselves, it is also necessary to sell artificial Christmas trees, the demand for which is growing every year. Your product can also be gifts for the New Year, souvenirs dedicated to Christmas and Valentine's Day, fireworks, etc. In order for your business to cope with high competition, you need to have a wide variety of New Year's products and gifts of a general theme. Otherwise, customers can only purchase Christmas tree decorations at any retail outlet. And the opportunity to buy everything at once is the main advantage of a small shopping pavilion.

This type of business is expensive. Indeed, in this situation, you will have to rent a pavilion in a shopping center, or set up a stall in a public place. Also, you will have to purchase goods and the necessary commercial equipment.

But at the same time, the profit from such a business is quite high. Moreover, your New Year's toy store can quickly become a gift shop for the eighth of March or a summer souvenir shop. This means that this business can be not only winter, but also year-round. And this is quite a profitable solution.

Business idea No. 5: Snow fortress as a profitable winter business

The vast majority of children are not indifferent to buildings made of snow. Especially if these buildings have a majestic appearance and resemble a real medieval castle. Therefore, by building a similar fortress in your city, you can not only please the local children, but also earn some good money.

In order to build a winter fortress you will need snow and some water. The construction of the fortress occurs by placing snow in a special formwork to make special blocks from it. The larger the block, the stronger the fortress will be. Therefore, you should not build your castle from small fragments. To turn snow into a block, you just need to pour water on it. And to attach these same blocks to each other you will need the same water. At constant sub-zero air temperatures, a fortress can be erected within a few days without any costs for building materials.

But at the same time, the business itself, naturally, cannot do without financial investments. After all, you will have to hire workers to build a fortress and use the services of a sculptor who will help develop the design of the castle to attract children. Don’t forget about paperwork, rent for the place (where the fortress will be located) and related expenses. And since your business is located in the city, you should coordinate all actions with the local administration.

The profit from this business will definitely cover all your costs. After all, your clients will pay money for each visit to the fortress. And if your entertainment facility begins to become popular, then numerous entrepreneurs will contact you with a desire to organize the sale of sweets or toys near the fortress. As a result, you will be able to receive a substantial rent.

To make the fortress interesting for children, you should sculpt fairy-tale or cartoon characters from the snow who will inhabit the ice structure. Also, you can make an ice slide and a small skating rink in the snow castle.

As a rule, to organize such a business, no more than 100-150 thousand rubles are required. And to recoup these costs you will need about half a season. Therefore, this idea can be safely classified as a profitable winter business.

Business idea No. 6: Snowtubing - a European business for the Russian winter

This entertainment consists of a person going down a slide on an inflatable sled called a snow tube. This sled is made of durable fabric, so it can withstand the weight of any “rider” and dozens of trips down the ice slide.

In order to organize this type of business, you just need to find a steep slope and purchase several foreign inflatable sleds, or “cheesecakes” as they are called in Russia. It should be remembered that the slide for descent should not have any vegetation, protruding hummocks or holes. This is necessary in order to eliminate the risk of injury from this entertainment. The ideal option for snow tubing is the river bank.

“Vatrushki” have a rather slippery coating. They don't require a perfect track. And even if the hill you choose is covered with a small layer of snow, it will be possible to make exciting descents from it.

The costs of this business include the acquisition of the “euro sled” itself and the preparation of all the necessary documents for the legal conduct of business. On average, high quality snow tubes cost about 2,000 rubles. At the initial stage of doing business, you will need to purchase at least ten of these sleds. Therefore, as initial capital, you will need approximately 250 thousand rubles.

But renting such a sled can cost 100 rubles for half an hour or more. Given the high demand for this type of entertainment, you can safely count on several dozen clients throughout the day. This means that literally a couple of months will be enough to recoup your business.

Today, snow tubing remains an unknown European entertainment for many. Therefore, there is not much competition in this area. This means there is no need to waste time. Open your own business now. Of course, this activity will not fall under global sanctions, but competitors can “wake up” at any moment. And the sooner you start a business in your city, the larger market share you will get.

Business idea #7: Cold-resistant jacket and antimicrobial scarves. How to make money from this?

A special jacket called the Germinator Transit Jacket was developed a year ago by Betabrand. This jacket features a waterproof lining and inserts that contain silver ions. As a result, such a wardrobe attribute can reliably protect its owner from harmful microbes. And thanks to the high collar and hood, this jacket also protects against infection by airborne colds.

Moreover, this type of clothing has extendable sleeves, which will help avoid infection when touching subway handrails or other objects in public places.

The competition in the sales of such jackets is quite small. But the demand for them is constantly growing. After all, today people pay truly enormous attention to their health. Therefore, all you have to do is purchase a batch of cold-proof jackets at a wholesale price via the Internet and start selling them at retail.

And along with such jackets, you can also sell antiviral scarves. This invention is also new to the market. It is an ordinary wide scarf with a special pocket into which a filter is inserted that protects the human respiratory tract from germs.

The design of such products is very diverse. Today you can purchase women's and men's varieties of these scarves, made from various materials.

The relevance of such things is at the highest level. After all, if a person, not wanting to become infected, puts a gauze bandage on his face, then those around him may treat him with fear and bewilderment. But if you have a stylish scarf on your face, then this will not cause any negative reaction in society.

The main feature of jackets and scarves that protect health is the fact that they can be washed without any problems. And even special antiviral spacers are washable. But only in the case of scarves, such washing should be carried out exclusively in clean water with the addition of soda.

To implement such an idea, you will need to open your own clothing store in real life or on the Internet. At the initial stages of doing business, the second option is best. At the same time, to successfully attract customers, you can sell not only antimicrobial, but also quite ordinary winter things: gloves, warm socks, hats, etc. Then the demand for your product will always be high, as will your profit.

Business idea No. 8: Thermal imager - Finding heat leaks in private homes

This business idea is based on the use of new technologies, namely, a device called a thermal imager. Using infrared radiation, such a device is capable of creating a thermal picture of absolutely any object. And if the object is a private house, then all heat leaks will be identified as soon as possible.

By inspecting your home with a thermal imager, you can provide your customers with the most comfortable living experience while saving significant energy. After all, it is thanks to heat leaks that expensive heating is often ineffective.

The process of providing such a service does not end with a banal inspection of the premises. The client must provide photos of thermal “leaks” and an official conclusion. This requires a certain investment of time and effort.

But the cost of such services is also high. After all, the approximate price of inspecting a private house is 7.5 - 8 thousand rubles. But the thermal imager itself costs 45 thousand rubles.

As a result, you only need to serve about 10 clients for your costs to be fully recouped.

This service is in quite high demand. And the basis of this demand is Internet users. Therefore, a YouTube video or other online advertising will be one of the best ways to promote your business.

Conclusion from KHOBIZ.RU

Thus, it turns out that in winter business not only does not hibernate, but actually flourishes. You just need to have a little enterprise, imagination and a positive attitude. And then even the coldest time of the year can become a hot time for your earnings.

Especially for KHOBIZ.RU

Trade is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trading sector is one of the most profitable activities today both in Russia and in foreign countries. Each seller acts as an intermediary between product manufacturers and potential audiences. Such mediation allows you to mark up your own services, which increases the real cost of the product several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the most prominent representative of everyday goods

How to become successful in this field

The development of small businesses in Russia is hampered by the abundance of hypermarket chains. Small stores cannot provide adequate competition to entire retail chains. Quite interesting is the fact that, despite such conditions, selling your goods on the market is much more profitable. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of the goods.

Food products are a product that is in great demand among the population. According to statistics, the list of the most popular products includes fruits, vegetables, dairy and meat products. All of the listed products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most surrounding residents go here in the hope of purchasing essential goods at a deep discount. This privilege allows you to manage demand for goods using correctly set prices.

Household chemicals take second place in the category of goods in high demand. Various cleaning products, personal hygiene items, and cosmetic products are required by people regardless of the circumstances. The main advantage of household chemicals is their almost endless shelf life.

Seasonal trading can also become a source of permanent income. Clothing, accessories and shoes - with the right marketing approach, will become a source of solid profit. Writing materials and school equipment also bring high seasonal profits. You can increase your sales statistics by selling rare goods.
The main role in the matter of profit is played by the location of the outlet and the cost of the goods offered.

Most profitable products

The crisis has a negative impact on trade. Despite this, there are certain niches that have not been affected by the crisis. When developing your own business in the field of trade, you need to focus on this market segment. But here you should remember about high competition, so you need to approach the issue of opening a retail outlet with great attention.

Statistics show that household appliances and food products are in particular demand during a crisis. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that financial instability in the country forces people to invest existing funds in things that will be used for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for goods such as sunflower oil, cereals and flour has increased. In addition, high demand remains for household chemicals, clothing for children and artificial mixtures.

However, many market situation analysts do not recommend opening a business based on the sale of shoes or clothing. According to them, most potential buyers prefer to save on products from this category. Today, the most popular goods in Russia are alcohol and tobacco products.

What is more profitable to resell?

Essential goods are in high demand in every corner of our planet. This category of products includes household chemicals, medicines, food products, personal care products, cosmetics, clothing and beauty products. It is this assortment that brings in the main revenue. All of the above can not only be sold, but also resold, after purchasing small quantities from manufacturers.

The business associated with the sale of cosmetic products brings profit not only from retail sales, but also from the delivery of wholesale quantities from Europe. The resulting goods can be sold either independently or sold to small stores. This approach will allow you to make a profit without large financial costs and physical effort. The main emphasis in this area is on those products that have a long shelf life.

Selling such cosmetic products reduces the risk of losing financial investments due to long delivery times or other nuances.

Many novice entrepreneurs rarely pay attention to online sales, which is a fairly common mistake. Online stores are one of the key tools that allow you to find a potential client in a short time.

Let's look at how to get the most out of reselling various products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothing, household goods and various accessories are in high demand in this area. Analysis of this market shows that trade in women's clothing and jewelry brings the highest profits. The average markup on similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of goods on store shelves cost three times less in the country of origin.

Based on all of the above, the question of what can be resold at a profit can be considered closed. Let's look at which goods produced in Russia are profitable to export to foreign countries.

How to make money from exporting

In European and Asian countries, non-ferrous metals and various industrial products are in great demand. Many entrepreneurs receive high benefits from the resale of glass and plastic products or consumables for various equipment and machinery abroad.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machines is increasing every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, you need to take into account certain realities of the Russian market. Food, clothing and cosmetic products will not bring high profits due to the lack of world-famous brands on the domestic market. If you have plans to make a profit from the export of goods, your attention should be focused on cereals and grain crops. Such an enterprise can become a source of high income, but it is worth remembering the possible risks. Crop failure, violation of shipping deadlines and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze supply and demand on the Russian market. Demand is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. Such products include various electronic gadgets, laptops and smartphones.

When planning your own business aimed at making a permanent profit, you should pay special attention to smartphones. Moreover, not only mobile phones themselves, but also various accessories can become a source of benefit. The constant development of the electronics sector increases the audience of this market. Many aspiring entrepreneurs at the beginning of their careers prefer reselling used phones.

Current fashion trends force consumers to replace their “toys” every few months. Purchasing similar, relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that in the initial stages of developing your own business in the field of trade, it is best to focus on those products that have a long shelf life. This approach will allow you to avoid possible losses due to lack of demand for your offer. Speaking about perishable goods, we should highlight the special demand for flowers and indoor plants. Various accessories for their cultivation and storage are also in special demand.

Online trading platforms

Trading Internet sites (Avito, Aliexpress) are one of the niches of the trading business where there is no competitive pressure. Here, each seller has the opportunity to sell his goods at the price he sets. Unusual, creative and rare things are especially popular in this case. Unlike Avito, Aliexpress acts as a platform where most products can be purchased directly from the manufacturer.

Today you can sell on Aliexpress in Russia. In order to start making money on this site, you need to have your own online store or group on social networks with a large base of potential clients.

There are two main ways to make money with Aliexpress:

1. Independent acquisition of popular products and their further placement in your own online store (group on social networks). This method allows you to sell purchased products within a short time due to the fact that the product you published is already in stock.
2. Act as an intermediary between the site and a potential client. This method of earning money is complicated by the need to find those customers who are willing not only to make an advance payment, but also to wait for a long time for their goods. However, there are certain risks associated with damage or loss of goods during transportation.

You can achieve success in this area of ​​business only by collaborating with trusted sellers. When purchasing shoes and clothing, remember that the quality of such products is significantly inferior to American ones. It is the low quality that can explain the low price of such products.

Kitchen utensils, interior items, jewelry, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average markup for such products is several times higher than the cost set by the manufacturer. The main advantage of this online store is free delivery and no need to pay customs duties. To summarize, we can say that the Aliexpress website is an ideal tool for promoting your own sales business, which does not require large financial investments.

If we consider the Russian Internet market, we should highlight a site like Avito. Here you can independently track popular trends and sell your goods without leaving home. Placing free advertisements greatly simplifies the search for potential clients.

In this case, the seller does not need to acquire the necessary license (except for certain goods) and register with the tax authorities. In order to legalize your business, you just need to open your own page directly on the website. In order to do this, you need to consult with the resource administration.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the market situation. Goods from the household chemicals section, children's clothing, various electronic gadgets and even food products can bring high profits to budding entrepreneurs. Rising inflation and crisis phenomena increase the demand for essential goods, so this area is in high demand among the population.

In contact with

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Amst military wristwatch.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, a scale, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

According to experts, trade is the most promising area of ​​entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. In this publication we will try to determine which products are in greatest demand during the crisis.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If we carefully analyze the market demand in the past year, we can understand that people buy food most often. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

If we talk about industrial equipment, there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since the middle class is suffering the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, so trading enterprises selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that there is a high level of competition in the low-price segment, so you need to create an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let’s try to figure out which product is in greatest demand in Russia. To do this, let's look at each group in more detail.

Food

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, consumer interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity are cheap, high-quality products from little-known brands, as well as stock and second-hand clothing.

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of the total population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to wage fierce competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They have been replaced by farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are products for which people do not spare money, even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic beverages. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out which handmade products are in demand. The most in demand on the market:

• Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
• Women's bags. We are talking about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
• Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing unique, high-quality clothing. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people are coming up with different ways to solve this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of ​​activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular activities in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 30 voted. Rating: 4.90 out of 5)