Where to get tourists from? For an individual entrepreneur who has decided to start receiving tourists, it is advisable to start his business by looking for a tour operator to whom he can offer his services for accommodating arriving tourists.

The owner of the guest house offers accommodation services for tourists, and also announces additional services to the selected tour operator. The tour operator, in turn, enters into a joint activity agreement with the owner of the guest house, which specifies the form of remuneration for the tour operator for finding tourists for the guest house. In this case, the owner receives the right to enter into an agreement with other tour operators and travel agents for the supply of tourists. It is recommended to go into detail on these details, since often rural residents are unaware of the responsibilities associated with working with people. Contractual work with an experienced tour operator disciplines the owner of the guest house and provides the opportunity to improve skills in the field of tourism.

Work on creating a tourism product for rural tourism.

In order to attract tourists to a rural family on vacation, it is necessary to offer them a range of services necessary to meet the needs of vacationers. A tourism product is a set of services consisting of accommodation, food, excursion services, insurance and delivery. By the beginning of the year, the organizer accumulates information about what services each guest house can provide. In addition, the tour operator usually develops additional special tours to make the villagers’ offer attractive.

Work to promote tourism products on the travel services market.

Now it is necessary to make sure that potential consumers know about the villagers’ proposals. For this purpose, the tour operator produces advertising information (brochures, descriptions, photographs). The main advertising material is the catalog of rural tourism facilities, which describes and shows each guest house. The catalog is published in sufficient circulation so that travel agencies in various cities can clearly show guest houses to clients. The tour operator also bears the costs of participating in tourism exhibitions and working meetings of travel companies in different cities of Russia. The tour operator is recommended to publish a website about rural tourism on the Internet. Thus, information about a rural tourist site can reach a resident of any country. The tour operator is also engaged in external advertising of rural tourism objects, finds funds for advertising on billboards and in various information service centers for tourists.The owner of the property can attract tourists to his guest house himself. To do this, he can put a sign on the road to his house.

Organization of reception of tourists.

Meeting, registration, acquaintance with local conditions. Reservations for a guest house are usually made in advance by a tour operator. Therefore, it is necessary to meet the guest at the agreed place and escort him to the guest house. If the guest arrives with his own car, then, having placed his car on a personal plot or in a garage, he should begin the registration procedure. If the guest arrived through a tour operator, then he presents a voucher (developed by the tour operator), filled out by the travel agency and certified by a seal, and a ticket. These documents contain enough information necessary to issue your own receipt - Strict Reporting Form. One copy of the receipt is given to the guest, one copy remains with the owner. Based on this receipt, the owner makes a later entry in his income book. If the guest arrived on his own, the owner asks him to present documents and issues a receipt (BSO), indicating the necessary information. A clear written agreement included in the binding relationship between the guest house and the tourist will significantly facilitate future relations. Next, the owner introduces the guest and his group to the guest house, the rules of residence, fire safety requirements, shows where the keys, trash can, etc. are located. It is also recommended to inform guests about local conditions, bus schedules, natural sites, cultural and other events.

What is meant by the ability to treat guests attentively and kindly?

The ability to be a flexible Host and quickly make changes to the equipment of the house depending on the composition of the group of guests (install a child’s bed, make ramps for moving a wheelchair, install or remove sleeping places, provide skewers, etc.)

Having an agreement with other villagers to provide additional services to their guests, if these services are not provided centrally

Ability to resolve conflict situations (search for and find the cause of trouble in oneself)

Maintaining a joyful atmosphere in your guest house.

Attention to the slightest request of guests (change a towel once again, dry laundry soaked by a child, make a phone call, etc.)

Ability to take into account any comments made by guests

Striving to improve the quality of services

Accommodation.

Temporary accommodation is the main service provided by all guest houses. Comfort and convenience are the main criteria for the quality of services in the field of rural tourism. Guest rooms and other residential and utility rooms must be kept clean and free of unpleasant odors. If it is not up to the owner of the guest house to eliminate external and internal sources of noise and odor, then guests should be warned about this. In the summer, it is necessary to have insect screens on windows and vents. Be sure to warn the guest that smoking is prohibited in the guest house. It is advisable to have internal rules for using the guest house (Appendix No. 1), drawn up by the owner.

Nutrition.

For self-cooking, guests are provided with an equipped kitchen. The kitchen must be impeccably clean and have the necessary equipment (kitchen furniture, refrigerator, cabinet for storing food and dishes, electrical appliances). Cooking by the homeowner is not a rental or short-term accommodation service.

Resolution of conflicts and controversial issues.

In any business, conflict or near-conflict situations may arise. Tourists are, first of all, consumers who pay to have a pleasant, interesting, most comfortable and tireless pastime. Near-conflict situations are generated by a significant difference between the expectations of the tourist and his specific impressions received from the trip and accommodation. For example, the cost of guest house services seemed overpriced to the tourist in the absence of the necessary household sanitary and hygienic conditions (no hot water, cold toilet in the yard, etc.). Such situations may arise when the owner receives guests on his own. They do not arise if tourists come from an experienced tour operator or travel agent, who warn the tourist in advance about all the nuances of the guest house. Conflict situations are associated with so-called “difficult” clients, which include overly demanding guests. But the practice of receiving guests in “green houses” in Altai shows that such situations happen very rarely, because the owners of “green houses” treat guests attentively and hospitably.

Guest house owners need to remember that their economy is not a separate entity of the tourism industry. It, like any other hotel, is in close cooperation with the tour operator and travel agent, who are also responsible for their obligations. Maintaining the reputation of a good and reliable partner is the key to the further prosperity of the guest house owner’s business.

Additional guest house services.

The standard set of services in rural guest houses usually includes only accommodation. To attract tourists on the territory of the Altai Republic, a basic set of guest house services has been adopted, the provision of which by the owner is mandatory: accommodation, provision of an equipped kitchen, provision of a bathhouse once (if paid for at least three days of stay), car parking on the territory of the personal plot, greenery from the garden. All these services are included in the price of your stay. The remaining paid services are considered additional, which are necessary to increase competitiveness. The composition of additional services is determined by the owner independently, depending on the demand from the client. It is recommended to use such services as “Firing a bathhouse with the provision of a broom”, “Horse riding”, “Sale of farm products”, “Transport services in the owner’s own car (car rental)”, “Use of firewood for cooking barbecue and fireplace” , “Providing a telephone for long-distance calls”, “Placing a guest’s car in the home owner’s garage”, “Accepting dogs (pets)”.

Pricing and mutual settlements.

Prices for guest house services are divided into retail (final for the client) and wholesale (for intermediate links).

Retail prices

If a tourist contacts the owner of the guest house directly, the retail price may fluctuate depending on their agreement.

1. Retail prices must remain consistent at any point of sale if tourists are attracted through travel agents or tour operators. In other words, if the client arrived through intermediaries (from travel agencies, from a tour operator), he should receive the same price information as he received from the intermediaries. In this case, contractual terms are observed and business partners are not “set up.” This is the main condition for all participants in the chain. Subject to the agreement to maintain a single price for the services of the guest house, the flow of tourists is not cut off, since they are systematically dealt with in the cities.

Bulk prices(net prices) for guest house services are billed to tour operators and travel agents who include guest house services in their tourism product. Since it is these partners who are engaged in expensive advertising, they must have income when selling accommodation in guest houses that covers their expenses. This income is called agency fees or commissions in tourism. This is usually 10% of the placement price. Wholesale prices fluctuate depending on the season, on the partner’s contribution to advertising rural tourism, and on sales volume. If the owner of the property has established a strong business relationship with a travel agency that does not forget him and constantly sends clients, then it is possible to increase the reward from 12% to 30%.

This approach is most appropriate: the owner of the guest house develops flexible retail prices for different seasons and includes an intermediary commission, which can be 10 - 30%. These prices are then offered to different firms. In this case, the owner will not get confused, and all his guests will receive the same information from him.

Important: if the owner of a guest house tells guests that he is ready to accept them at a lower cost next time if they come directly, then he is depriving his partners of income, who will eventually find out about this and stop working with him.

Therefore, each guest house owner must decide for himself how he will attract tourists: through intermediary partners or carry out independent advertising activities. A choice needs to be made here. If both types of work are used, then one must firmly fulfill one’s obligations to partners.

As long as the owner of the house is an entrepreneur who does not have a safety certificate for tourist accommodation, he does not have the legal right to advertise his services. Travel agencies that care about their reputation will not enter into contracts with such an entrepreneur, since in this case the safety of tourists is not ensured and, as a result, if an accident occurs with the client, the company that sent the tourist to such a vacation spot will be responsible.

Mutual settlements are made as follows:

1. If a tourist pays for a trip at a city travel agency, then the tour operator receives money at the cash desk or to his bank account by depositing or transferring funds and also settles with the owner.
2. If a tourist comes directly to the owner of the guest house, then the owner is obliged to transfer the due portion of the income to the tour operator.

The basic principle is that payment occurs at the beginning of the tourists’ vacation. The owner should take into account that the money received finally becomes earned after the tourist’s departure, if his vacation ends successfully. If the vacation is long, then it is better to take payment in installments. Payment for additional services of the guest house remains entirely at the disposal of the owner of the property; the organizer is not responsible for their quality. This circumstance must be specified in the agreement between the guest house and the tour operator.

Pricing issues are complex and controversial. Therefore, they must be completely clear for both parties. There is a law in economics: whoever earns more bears greater responsibility. When hosting guests through a tour operator, the owner's share is usually much larger than the tour operator's share. Therefore, if a tourist files a complaint (a complaint about service with a demand to compensate for damage), the owner of the guest house will reimburse a large share.

The closer summer gets, the more owners of private hotels I'm concerned about the question how to advertise your object in the Internet, spending less money but getting more clients.

The question, I’ll tell you honestly, does not have a clear answer, because on the World Wide Web there are now so many different sites and Directories that provide hotel advertising services (and even room booking). However, advertising does not always work in your favor, but this situation can be corrected.

1. Look for free Catalogs of hotels (guest houses)

“Free” doesn’t mean “bad.” For example, he will place an advertisement about your hotel in our resort city absolutely free of charge. But if you want to increase the number of orders for your guest house, we recommend that you also order a banner on the main Catalog website.

However, most often the word “free” evokes an association with the Avito website. Unfortunately, recently not all sections in this directory allow you to place an ad for free, and in order for it to be visible every day, you will have to “fork out” at least once every two days, if not more often.

But there are plenty of other free catalogs on the Internet, the services of which you can use to add popularity to your hotel.

2. Give your hotel a name

Any self-respecting guest house or hotel should have a name. And, preferably, easy to remember. But before you come up with a name for your hotel, go to the search engine of any browser and make sure that there is no “namesake” for your hotel in your city.

3. Take good photos

People choose housing online using their eyes. Therefore, good photographs are a must.

And don’t be shy to take photos (then just select the best photos for the Catalogs). For example, in the description of your hotel you write that each room has certain furniture. Take photos so that this very furniture can be seen. You can even learn how to photograph the interior on the website mobiliitalia.ru - just take a look at the Nabucco ciliegio Living Room, many will want to spend their holidays in such a room.

If the room in the photo does not look very attractive, perhaps you should change the furniture or add some zest to the interior.

Placing information about your hotel in online catalogs is only 50% of all work on advertising your business on the World Wide Web.

If you have accounts on social networks, do not forget to provide information about your hotel there. It is not necessary to write there often; it is enough to publish a post about your hotel once a week. For example, write a short text about how cherry blossoms have blossomed in Gelendzhik and post a photo of your guest house surrounded by flowering trees (if you have them growing on your property), adding that it’s time to book accommodation for the summer, with a link to your page on Catalog.

The hotel business is a fairly simple, obvious and understandable business. Despite the relatively large initial investment, its popularity ( competition) is quite high. But this does not mean at all that it should be empty. Hotel advertising text will help you clearly highlight your USP and stand out from the dense ranks of competitors.

Hotel advertising text: handling objections

Even an inexpensive hotel located on the periphery will find its client. Management does not like to spend money on business trips, and in the hotel text for company management it is even worth emphasizing the hotel’s accessibility.

Hotel and hotel advertising text: headline

The main task of the headline is to attract attention. Correct attention. It can be compared to a candy wrapper. What’s inside is much more important, but it’s the bright wrapper that will attract attention. If advertising text for hotels and inns is a fish hook, then it is bait.

Examples of hotel advertising texts on radio

Text of hotel advertisements on the radio 1 minute example

(Motif of the song “White Roses”)

I'm going to Oasis, I'm going to Oasis,

I'll rent a comfortable room.

Very affordable, clean, comfortable,

I'll have a great rest.

Shower and toilet and refrigerator,

But watch TV!

In this “Oasis”, wonderful “Oasis” you

Come and relax.

(Speaker) Hotel "Oasis", Buinsk, Kosmovskogo, 110-b. Cozy double rooms with all amenities. Order your "Oasis" now 355-87 via area code 843-74, 355-87 via area code 843-74. Come: Buinsk, Kosmovskogo, 110-b.

Text of advertising of hotels and hotels on the radio 35 seconds, sample

- (Announcer) G Hotel and entertainment complex "Pripyat" presents:

– (Agent) I'm here, waiting for instructions.

– (Coordinator) Your task: get inside and find a flyer with a 50% discount on all hotel rooms. Take action!

– (Announcer) From the creators of good mood,

– (Agent) Damn, how cool it is here!

– (Coordinator) Agent, take the flyer and get out of there!

– (D) Fantastic blockbuster - room at half price! Look for a discount flyer in the cafe of the Andre restaurant, as well as in the Express newspaper. Help by phoneWellcome 729-99-97

– (Agent) This is what I understand, service!

Text of hotel and hotel advertisements on the radio 30 seconds, example

Take a break with us!

The Sol Hotel invites you.

Mini hotel "Sol" opens its doors to guests. At your service are comfortable double, triple and quadruple rooms, in the very center of the city. Just 300 meters from the Sol-Iletsk resort. And also nearby is the Sol teahouse with traditional Uzbek cuisine. Mini-hotel "Sol", Sovetskaya, 13. For information, call 8-905-88-72-345.

An example of advertising text for the pet hotel “Kotopes” on the radio for 30 seconds

Are you going on a business trip or vacation and don’t know who to leave your pet with? Contact the Kotopes pet hotel. We offer services for keeping and caring for animals: dogs and cats, rodents and birds. We know what to do to ensure that your pet endures separation from you as easily as possible, eats well and does not get bored in the absence of its owner. You can also purchase food and treats for animals from us. Zoological hotel "Kotopes". Khilinsky Lane, 5. Tel. 78-66-56.

Sample advertising text for hotels and hotels on the radio 45 seconds

Insomnia? Neighbours? Relatives? Business trip? We will get rid of these problems. Hotel "Sport" in the city of Rzhev. Relax on a soft bed. The city of snow-white pillows, green flowers, fresh rooms, caring and hospitable staff, low cost - all this is for you! We are happy to give a gift to the newlyweds. The first unforgettable night away from the hassle of the wedding. A night at a hotel is a great gift. We issue a gift certificate. Your guests and business partners will say “Thank you” for your care and cozy little world. Hotel "Sport": Your rest, our work. We are waiting for everyone at the address: Rzhev, Moskovskaya Gorka, building 2/85 and by phone 6-000-3, area code 232.

Example of hotel and hotel advertising text on the radio 30 seconds

(To the tune of “We wish you a merry Christmas”)

Do you want to have a fun New Year's Eve? The Semigorye Hotel invites you to spend 3 days in a fairy tale: a luxurious banquet, a buffet, and a “Noble Feast” feast in the open air. For you, a FREE ski pass, rental of skis, skates and snowboards, and other luxuries on the “All inclusive” system. And one more thing: the night from 30 to 31 is a gift! Hurry up to buy! Call now, call now! Phone 70-570. Hotel “Semigorye” – 3 days in a fairy tale.

Sample text of hotel and hotel advertising on the radio 25 seconds

(Spanish flamenco)

At the Regina Hotel on St. Petersburg and the Regin Country Hotel in the village of Petrovsky on March 8 there is a hot Spanish party. Each senorita receives a red rose as a gift. We don’t promise a bullfight, but we will definitely have a delicious dinner with a serenade, guitar and flamenco! Phone number for inquiries: 292-76-10. Prohibited for children.

Advertising text for hotels on radio 20 seconds, example

There is a hotel in the forest "Nezhinka"

People are rushing there.

Fun and bright

Celebrate New Year.

Country Park Hotel "Nezhinka" invites you to New Year's festivities on December 31st. Banquet, winter attractions, skating rink, show programs, sleigh and horse riding. The holiday will be fabulous! Park Hotel "Nezhinka" tel. 203-796. No age restrictions.

Order hotel advertising text from a copywriter

No one knows their business better than owners and managers. But only a copywriter knows what information is best to tell the visitor and what to keep to himself. Lead, offer, objection processing, call to action - everything should be in its place.

That is why it is best to order hotel advertising text from a copywriter. Then the text from the category “for the sake of decency” turns into a powerful selling tool that works 24/7. Order an article for the hotel website now and increase the flow of guests tomorrow!

Best wishes,

In this material:

Recently, more and more beginning businessmen are thinking about how to open a guest house, realizing how profitable they can be. Nowadays, not every city resident has the opportunity to get quality rest. But sometimes you really want to spend time in nature, but preparing a vacation takes a lot of time, so not everyone decides to do this on their own. To have a good rest and have a pleasant time outside the city, many choose guest houses. It offers a full range of services that may be of interest to family people who are tired of city life.

Pros of investing in a guest house

The peculiarity of guest houses is that they are mainly used by people of the middle and older generation, that is, clients with money who are willing to spend money on comfort. Of course, young people can also opt for a guest house, but mostly young people prefer more active and even extreme holidays.

Guests of such houses are, as a rule, urban residents with an average or high level of income. Comfort is important to them during their vacation, so everything must be of a high standard. This, in turn, will require significant investment. But all the costs will pay off, since guest houses are very popular these days.

A distinctive feature of this type of vacation is that guest houses are more comfortable than budget hotels and sanatoriums. As a rule, the level of service here is at least four stars, but there is no significant overpayment. The owners of guest houses try to create the most pleasant and friendly atmosphere, which promotes relaxation and is so popular among city residents. Due to their enormous advantages, such establishments have become increasingly popular in recent years.

But there is one drawback worth noting here, namely the seasonality of the work.

Guest houses, as a business, can be very profitable only during the holiday period, that is, from May to September.

In winter there are very few visitors to the guest houses. The only exception can be a good location of the business. For example, if an entrepreneur manages to obtain a plot for construction near a tourist site, he can receive income all year round.

Important points for opening a guest house

Similar types of hotels existed during the Soviet Union and were quite popular. But only earlier it was a simple alternative to a sanatorium, but now staying in a guest house can be called an elite vacation. Accordingly, the level of service here should be at its best.

One of the best options would be to open a guest house near the sea. Such houses are in great demand during the season, but the initial investment will be large. Land by the sea is expensive. Plus, it is necessary to equip a beach for vacationers. We are talking about sunbeds, umbrellas, a lifeguard station and water activities. All this is not a prerequisite, but will allow you to take your business to a new level. Good beaches always attract people who are going to relax by the sea.

In the event that the site for the construction of guest houses is an area near attractions, you can also organize additional excursions. This is very convenient for guests and beneficial for home owners. You can organize additional leisure time. If possible, it is worth organizing diving, rafting or water skiing. Horseback riding and hiking are always in great demand among guests.

Considering that the guest house is mainly visited by people who prefer comfort, it is worth taking care of providing high-quality Internet and equipping comfortable bathrooms with hot water. It is advisable to offer guests a transfer. This is very important for those clients who will be staying in the guest house for the first time.

In general, guest houses are equipped with comfortable furniture, but without significant frills. Of course, you can design one room as a “luxury”, but mostly the houses in the usual “standard” and “comfort” categories are in demand.

Food needs to be highlighted separately, as it must be offered in the guest house. Here you can go in two ways, that is, offer guests to use the kitchen or turn to the services of a “local” chef who will serve breakfast, lunch and dinner (meals are included in the room price). It is advisable to equip special areas for preparing barbecue. They can be installed near the pool.

Documents for opening a guest house

In addition, in order to draw up a competent business plan for a guest house, if we are talking about a small project and not a chain hotel, you will need to register as an individual entrepreneur. This is the simplest organizational and legal form, which will allow you to choose the simplest and most convenient tax system. You won’t be able to handle the work in a guest house on your own, so you’ll have to hire employees. This must be taken into account and registered as an employer with the Pension Fund.

In addition, to open a hotel business you will have to obtain permission from the fire service, SES and Rospotrebnadzor. If the guest house has its own bar, you will need to additionally obtain a license to sell alcoholic beverages. Contracts for waste removal, electricity and water supply are mandatory.

Additional documentation depends on the specifics of the business. It is quite possible that the owner of the guest house will want to provide guests with additional services, for example, excursions. Here you will have to obtain the appropriate permits and certificates. If an entrepreneur is going to delight clients with horseback riding, that is, he will maintain his own stable, this will require a lot of additional documents, and first of all, veterinary reports on the health of the animals.

How much will the guest house cost?

The cost of such a project, as well as the speed of its payback, directly depend on where the house is located. Initial costs will be required to acquire the site and construct a suitable building, which will cost at least 1.5 million rubles. Additional equipment will cost another million. Business advertising will require about 200 thousand.

Each month there will be certain expenses. In the high season they will be larger, but the profit will accordingly increase. On average, 100 thousand is spent monthly on salaries, 50 thousand on taxes and utility bills.

Experts have calculated that with an investment of 3 million in the guest house, the business will bring in about 400 thousand every month. With all monthly expenses, the business will pay off within 2-3 years, which is considered an excellent result.

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Large hotels, just like small mini-hotels and private guest houses, need high-quality advertising. It is thanks to advertising that you can find out that a hotel has been opened in a particular place, offering its visitors quality service and a comfortable stay. It is very difficult to promote a hotel from scratch, because people are afraid to go to hotels where no one has ever stayed before and about which there are no reviews yet. But if you organize a high-quality advertising campaign and approach hotel promotion wisely, you can promote the hotel quite quickly.

However, not all types of advertising are suitable for advertising a hotel. For example, advertising on television or radio does not bring a large influx of visitors. On radio and television you can only tell that such a hotel exists, give people the opportunity to remember its name, but you are unlikely to be able to reveal all its characteristics and advantages. The most suitable option for this option is advertising on billboards, in print media and on the Internet.

Print advertising for a hotel

For hotels, advertising booklets, brochures, and leaflets must be printed, which will present the most interesting information about the hotel. Such booklets must contain colorful photographs, descriptions of the rooms, surrounding area, and hotel service. Also, advertising brochures should indicate prices for economy class rooms, as well as for the most expensive VIP rooms. Printed products can be provided at various conferences, advertising forums and meetings with representatives of travel agencies and within the travel agencies themselves.

Online advertising of hotel business

The largest field for advertising activities is on the Internet. Recently, travel and tourist forums and websites with descriptions of all hotels have become very popular. The best advertising is positive reviews about the hotel on the Internet. Knowledgeable travelers can always distinguish customized advertising reviews from those written by real people. The more positive reviews a hotel gets from real people, the more popular it will be. Moreover, these reviews should be not only on the hotel’s business card website itself, but also on authoritative forums and portals that visitors trust.

It is necessary to provide convenient services for customers, for example, the ability to make online bookings. You can also organize an SMS newsletter for those clients who have already been to your hotel, as well as organize a flexible system of discounts for them. A separate point of the advertising campaign should be SEO promotion in search engines, as well as the creation of a creative website dedicated not only to the hotel itself, but also to interesting notes from travelers and useful subtleties of tourism.

How to advertise a hostel in Moscow

The newfangled concept of “hostel” is no longer alien to guests of the capital. Not everyone can afford a respectable room in the Metropol, and with the development of domestic tourism, affordable and cozy rooms for large companies are becoming more and more popular. It is best to place outdoor advertising for hostels at the entrance to the airport or. Advertising should not consist of lengthy descriptions of the service and photographs from the photo bank. A suitable design option would be a Moscow address, phone number, website address, slogan, average price per person and a photo of the interior.

Country hotel advertisement

a separate type of hotels - country hotels in the Moscow region. In difficult stressful periods, instead of vacation, middle managers prefer to relax not abroad, but in country hotels, in fact, analogues of their own dacha. But if the house and plot need to be prepared for the dacha season, then health centers in the Moscow region operate almost all year round.

It is best to place advertising on the highways and directly in the cities of the nearest Moscow region. The shields must be "in the field" to operate most effectively during evening rush hours, when a tired driver is more likely to believe in the need for a short break at your hotel.