As you know, shopping is an addictive activity, but it depends on who. Children are extremely uninterested in doing this kind of thing, and, therefore, if you have no one to leave your child with, then exciting shopping will not work out. The child is unable to do monotonous activities for a long time. He needs to move and discover the boundaries of the unknown. Today, as a rule, this does not cause much of a problem due to existing game rooms.

Game room

Children's entertainment centers appeared on the territory of the Russian Federation not so long ago. About ten years ago, when large shopping centers were founded, there was an acute shortage of preschool institutions in the country. Parents had no choice but to take their children with them everywhere. The creators took into account the needs of visitors, finding a lifeline to solve the problem in opening game rooms. The establishments quickly gained popularity and became widespread. The idea of ​​leaving children in playrooms and freely enjoying shopping appealed to many parents. In turn, seeing the rapid popularity of this type of activity, Russian entrepreneurs hastened to fill the entire Russian market with a profitable niche.

What types of game rooms are there?

What rooms are there by direction:

1. Early development. Children from 1 to 2.5 are brought here.
2. Physical development. Here they practice rhythmoplasty and fitness with children from 2 to 6 years old.
3. Musical development. Children from 2.5 to 10 years old are taken here.
4. Development of speech or intelligence. Designed for ages 3 to 6 years.
5. Creativity. Children from 3 to 10 years old are engaged.
6. Game room, designed for a long stay if parents need to go away on business.

Types of game rooms

If you are interested in the question of how to open a children's playroom, then first of all you should know what plans they come in. The most common of them:

1. Soft platform. It looks simple and costs less. This option is suitable for offices, banking institutions, beauty salons, etc.
2. Jungle, consisting of pipes, ropes, swings, ladders. The complexes are much more expensive, but children are more interested in them and they want to spend more time there.

Products and services for children are always in great demand, as parents want to please their child. They fulfill all requests without sparing any expense. For this reason, any business related to the development and education of the younger generation will be successful. The only thing that needs to be taken into account is that working with children requires pedagogical, psychological knowledge and good experience. Therefore, if game rooms become a salvation for parents, then for entrepreneurs they are a great way to start a business. There are two options for using game rooms in business:

1. Opening a gaming center as an addition to an existing business u. That is, if you already have a good restaurant business, where customers with children often come, then it makes sense to provide good leisure time for both parents and their children.
2. Opening a children's room as a separate business, whose services will be in stable demand.

Game room in a shopping center

All you need is to draw up a detailed business plan with accurate calculations, taking into account all the necessary investments, payback time and approximate profit. If you approach creating a plan wisely, this will help you avoid mistakes and financial failures in the future. The following main components need to be taken into account:

• rent price;
• room renovation;
• purchase of the complex;
• hiring employees.

At first glance, it seems that opening a game room is simple, but do not forget that to do this, you need to collect a full package of documents, permits from authorities and funds for unforeseen expenses. It will take several weeks, and sometimes more, to collect the necessary papers and seals, but this is in case you come across some corrupt official who finds fault with everything for the sake of profit. An entrepreneur should be aware that the inspection authorities have increased requirements for children's playrooms, so it is worth familiarizing yourself with the following documents:

1. Recommendations for keeping children in children's playrooms, they were developed by the Moscow Department of Consumer Market.
2. See whether the equipment complies with safety standards and GOST standards.
3. Study the law “On Protection of Consumer Rights”.

To open a game room in a shopping center you need to take into account a lot of nuances

Moreover, in any business there are pitfalls and an entertaining children's room is no exception. To ensure that your plan does not go under, you need to thoroughly study all the nuances of the case. If you are planning to create a room as an additional service to some institution, then you should not worry about the flow of clients. Usually people do not sit there for hours, therefore the flow of children will move quickly, but will arrive constantly and throughout the year. But if you want to start a business separately, then you need to take into account the fact that in the warm season the population visits shopping centers less often, since it is preferable to spend time in the fresh air. When launching a business in May, there is a high chance of failure. Therefore, it is better to start from the beginning of autumn.

Read also: Sauna business plan: how to open, where to start

Business plan for a children's playroom

A well-drafted business plan will help you recoup your investment and make a profit in a short time.
Business plan stages:

1. Idea selection, competitor analysis, project profitability.
2. Organizational matters.
3. Cost report.
4. Promotion and advertising.
5. Profit.

You need to open a game room in public places

Profitability and location

Choosing a suitable location is of considerable importance. We are talking not only about large cities, but also about small towns. The business is equally suitable for absolutely all territorial points. But of course, if you plan to seriously develop in this area, then it is better to pay attention to the number of city residents when organizing game rooms.

Statistics show that one entertainment room is enough for every 100 thousand residents. That is, if the selected locality is home to about 200 thousand citizens and two gaming centers are already thriving, then opening a third point will be pointless. Accordingly, with a population of less than 100 thousand, business will not be in demand and will hardly justify the investment. Thus, the profitability of a game room is closely related to where it is founded and located. In order not to fail, you need to first analyze the market situation. That is, find out:

• what centers exist in the city;
• what age group do they serve?;
• what is the cost of their services;
• what kind of marketing is used by competitors;
• How busy is the room?;
• What are the reception hours?.

In addition, for a more accurate analysis, you can conduct a social survey via the Internet. Publish the news about the opening of a gaming room in the newspaper and see how many customers respond. A preliminary assessment is required if the market is oversaturated or the city’s population is small.

The rooms should be spacious

Game room space

It is necessary to take care in advance of finding a suitable premises. You should look either in a residential area with good traffic, where there are no competitors nearby, or in some large shopping center, supermarket, shopping mall, since such places are always full of people. If the choice falls on a crowded, but at the same time sleeping area, you will need good advertising of the establishment and premises on the ground floor. It must have a bathroom, sink, individual heating, good ventilation and lighting. Business in such a place will only work if the main part of the passing audience is: parents with children aged from two to six years. Complexes with all the necessary communications are in particular demand, as they can be a separate building or a closed area with different entertainment areas. They have: all kinds of slides, swimming pools, musical instruments, everything for drawing and much more.

Speaking of shopping centers, your optimal neighborhood would be with children's departments or a cafeteria. With a good organizational process, opening a leisure room in such a location will be beneficial to both the tenant and the tenant. Here, the funds invested in the business will quickly pay off, because children are the initiators of visiting shopping centers. And parents are always interested in the proper organization of leisure time for their child. In addition, not only clients of the shopping center, but also those who live nearby can leave their children in the playrooms. The only catch is that it’s not easy to get space in a shopping center; advantageous places are always occupied or prohibitively expensive.

Don't forget about the interesting design of the game room

What should be the rented area of ​​the premises?

The area of ​​the rented premises per child must be at least two square meters. meters. That is, for 15 kids you need to rent a site of 30 square meters. meters. This is the minimum room size. Renting less will simply not be profitable. Such a room will cost approximately 50,000 rubles, despite the fact that the child will be charged about 150 rubles per hour. The cost of such premises will pay off in approximately six months.

If you plan to combine a game room with your main business, for example, create a game area in a beauty salon, an area of ​​12 square meters will be enough for you. meters. The average playroom is one whose area is at least 75 square meters. m. Such a room can accommodate up to 70 children at once. To rent a room with such an area, you need about 1 million rubles. If 50 children are accepted daily, then the profit per month will be up to 80,000 rubles. The business pays for itself in a year, taking into account a well-chosen location.

So, to open a standard center you will need a room of six rooms with a bathroom. Each should be from 15 to 20 square meters. m. This means that the entire room should be 150–180 sq. m. m. Look for premises specifically for rent for a period of at least three years. It is not advisable to buy a site. Although it is better to immediately look for a place with the right to buy. If you find a room, but it is continuous, you can simply delimit it with plasterboard partitions. It is not possible to indicate the exact rental price, since it varies in different regions. Let's just say that the average rental price with renovation ranges from 150,000 rubles per month.

Divide the room into zones

In principle, there are no serious requirements for the premises, the only thing is that it should be spacious and have enough space for toys and all sorts of complexes. The complex needs to be equipped not only with toys for children, but also with everything necessary for the staff. The space itself will be correctly divided into zones:

• reception for parents;
• hallway;
• bathroom section.

• A large selection of attractions designed for children of different ages ensures high throughput.
• Bright design attracts attention. Playgrounds are stylized in the same theme (for example: safari, pirate island, beach, jungle), the equipment is designed in the same style, so it looks impressive and harmonious.
• In the production of children's playgrounds, we use safe, durable materials that have the necessary certificates: wear-resistant plastic, stainless galvanized steel, wood with non-toxic impregnations, hypoallergenic synthetic materials (PVC, nylon, foam rubber). They are resistant to any external influences (moisture, UV rays, temperature changes) and are designed for high-intensity loads.
• The manufacturer thinks through the rides down to the smallest detail: they do not have sharp corners, all hard parts are protected by soft pads, and if there are several levels of height, there must be guardrails or fall protection.

Children's playgrounds are supplied directly from the manufacturer without intermediaries, which allows us to offer prices below the market average. Technical department specialists install and maintain structures, ensuring their strength and safety.

10 years of experience in operating attractions allows us to advise clients in choosing the optimal equipment, as well as the location of playgrounds, taking into account the traffic and area of ​​the territory. We will provide assistance in all aspects of starting and promoting a business, including effective advertising strategies, personnel selection and training, and financial accounting.

Example of a children's playground Area 1200 m2

Children's playgrounds are most often located in the food court area of ​​a shopping center. They have high bandwidth, bright, attractive design, and impressive entertainment potential. Thanks to safe designs and materials, and the supervision of animators, parents can leave their children and go shopping.

The production of children's playgrounds is carried out according to an individually developed project, taking into account the characteristics of the premises and equipment.

Entertainment centers for children is a whole world of amazing adventures. Here you can find entertainment for every taste and for any age: carousels, attractions, trampolines, air hockey, video games, interactive toys, talking life-size puppets, children's electric cars and other unusual transport... In such recreation areas you can visit a 5D cinema, play team games games (bowling, laser tag, paintball), try to find a way out of the laser maze, transform into the hero of your favorite cartoon / work of art thanks to face painting and carnival costumes. And this is just a small list of what awaits you and your baby in the entertainment centers of Moscow.

Entertainment centers in Moscow Most often they are located in large shopping complexes, where people go shopping with the whole family. After tiring shopping trips, it’s so nice to spend time with your child, enjoying his cheerful laughter and his face inspired with delight. There are also gigantic entertainment centers in Moscow, occupying colossal areas (up to multi-story detached buildings, endless park areas, etc.), the entire infrastructure of which is intended exclusively for leisure time for children and adults and obtaining unforgettable impressions.

It’s worth going to such places for the whole day, because the choice of entertainment here is incredibly large. It will take a lot of time to get to know the main ones, and it is almost impossible to tear yourself away from this process, because the special atmosphere and courage will take your breath away! Take advantage of our extensive catalog and be sure to visit your favorite entertainment center in Moscow. Give your child and yourself an unforgettable holiday!

Children have a lot of energy - we adults constantly see this in practice. It is difficult for kids to sit still; they are always on the move. And, besides, children are very emotional, they need to throw out accumulated positive and negative energy. But remember how often you forbid children to make noise, scream, or jump in the apartment. Well, how can tears, whims, and hysterics not manifest themselves here?

There is an excellent solution to many problems - a children's playroom for kids. This is where your children can have a good time, express their emotions and make a lot of noise. In such rooms, parents can safely leave their kids and go shopping or just relax with a cup of coffee in a nearby cafe.

TOP 5 gaming clubs for kids

We present to parents a selection of popular playrooms for kids in Moscow:

Opening hours: 10.00-22.00

Joki Joya Activity Park is considered a modern family club. In addition to an abundance of attractions, sports grounds and themed areas, there is a restaurant-cafe where you can celebrate a children's holiday with family and friends. And even order a birthday cake. Animators work with children according to specially designed programs for different age categories: shows with live lightning and liquid nitrogen, hocus-pocus, quests with favorite fairy tale characters and other interactive games.

Address: m.Avtozavodskaya, st. Avtozavodskaya, 18, 3rd floor.

Operating mode: daily: 10:00 - 22:00

Children's City of Builders, located in the Riviera shopping center, is adored by all children. Building houses from cubes or Legos alone can be boring and uninteresting. But in the company of like-minded people, with real building materials that are absolutely safe for children, why not try it. Skyscrapers, glass houses, towers and palaces - all this can be built in the children's City of Builders. Recently, a pirate ship docked at a construction site. So, whoever doesn’t want to build a house can go on a sea voyage.

Address: Moscow, MKAD 24 km, shopping center "VEGAS", 2nd entrance

Operating mode: Mon-Thu: 10:00 to 23:00
Fri-Sat: 10:00 to 24:00
Sun: 10:00 to 23:00

Happylon Amusement Park in Moscow is one of the largest and most famous entertainment areas for children of any age. The indoor park, located on the territory of the VEGAS shopping center, is stylized with a pirate theme. For older children, there are cool, extreme, but safe, breathtaking attractions. Separate playrooms are provided for children, where they will not be disturbed by active older children. Kids will enjoy adventure quest games in a pirate city, which is replete with slides, mysterious tunnels, dry pools and even a real bathyscaphe.

Operating mode: From 10:00 to 22:00. Seven days a week!

The Tusa-Dzhusa family center is a five-story entertainment area for children 0+. All attractions are divided into playroom areas for different age categories of children. A mysterious labyrinth with colorful modules and soft elements for adventure lovers. The “Intractable Volcano” prepared a climax for the most stubborn and dexterous – an exciting slide down. Here you can slide down the slides not only on your fifth point, but also on a soft tubing pad. Diving into a dry pool always causes a happy and cheerful squeal from the little one.

Play clubs for kids can be a real adventure for a child. Every day, various competitions, role-playing games, quests and prize draws are held here. In addition, these are ideal venues where you can gather friends for a children's party, as well as have a great time with the whole family.