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The profession of an email marketer is gaining momentum: on hh.ru, 78 companies across Russia are looking for a specialist in the staff. When you start to understand a new direction or look for refresher courses, it is important to find sources that will have a minimum of water and a maximum of benefit. But it is very difficult to "filter" the sources on your own. We have collected the best email marketing courses in Russia and compiled a TOP-6 list.

Email Marketing Knowledge Base

Online

Svetlana Demina (Producer of EmailShow, CEO of ZigmundSmile) brought together the leading Russian email marketers and recorded 87 video lessons with them in all areas. Program:

• email marketing strategy;
• building a subscriber base;
• platform choice;
• technical aspects and anti-spam;
• content;
• design;
• auto funnels;
• sale of newsbreaks;
• hiring an email marketer;
• features of mailing lists in news media;
• a/b tests, analytics and segmentation;
• the possibility of mailing in VK for business;
• trigger mailings. E-commerce.

Format: a year after subscription, all lessons will be available to you 24/7. Learn whenever and wherever you want. The main thing is that if you have a question while working, you can always use the database and review a short lesson on the desired topic.

Hosted by: Smirnov Kapiton (CEO Popmechanic), Alexander Mashkov (head of EMAILMATRIX traffic direction), Yulia Savitskaya (general director of the site), Leonid Nikolaev (general director of GET-N-POST), Mikhail Terentiev (founder of the Mailfit studio), Oleg Basha (CEO of Getresponse), Svetlana Dyomina (producer of EmailShow, CEO of ZigmundSmile), Nikolay Khlebinsky (CEO of RetailRocket), Vitaly Aleksandrov (founder of Out of Cloud), Ivan Borovikov (founder of Mindbox) and 8 other cool specialists.

Price: 18,000 9,000 rubles.

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Netology. Email marketing: increase sales and expand the client base

Online

During the training, you will gain work experience, master email marketing tools and learn how to create emails for your mailing list. What is nice: resumes of graduates are transferred to potential employers. 28.5 hours of theory and 27 hours of practice.

Program:

• implementation of email marketing;
• email marketing tools;
• types of emails;
• work with content in email marketing;
• email marketing analytics.

Hosted by: Alexander Rys (Head of the SendPulse Academy), Yuri Tsygankov (Creative Director of DMS Agancy), Anton Chirkov (Email Matrix Leading HTML Specialist), Yulia Savitskaya (General Director of the site) and others.

Price: 24 900 21 900 rubles.

Certificate: certificate of advanced training of the state standard and a corporate diploma of Netology.

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Course from GeekBrains and Mail.ru

Online

A joint course from the portal GeekBrains and mail.ru, consisting of 3 months of theory and 2 months of practice.

Program:

• email marketing strategy (tools to attract and retain customers);
• email marketing (creation and optimization of "killer" mailings);
• web analytics in Internet marketing (tracking key indicators and KPIs).

Conducted by: specialists with extensive experience in project implementation.

Price: 6 600 per month.

Certificate: standardized certificate and guaranteed internship.

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Email Marketing Summer School by UniSender

Online

School of email marketing from one of the leading email marketing platforms UniSender. Consists of 11 online lessons and homework.

Program:

• base collection;
• work with the base;
• automatic series of letters;
• trigger emails;
• resuscitation and reactivation;
• headers and preheaders;
• text of letters;
• shipping and deliverability;
• how to work with UniSender;
• vertsk and letter design;
• analytics and delivery report.

Hosted by: Ivan Ilyin (Email Soldiers Managing Partner), Marina Ryzhko (UniSender Email Marketer), Kirill Kolpakovich (UniSender Antispam Department Head), Ekaterina Eroshina (MadCats Mad Cats Editor-in-Chief), Daniil Silantiev (Inbox Marketing Agency Founder), Rinat Sibgatullin (head of email marketing i-Media).

Price: 12 800. After training, the entire amount is credited to your UniSender account.

Certificate: electronic certificate from UniSender.

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Email marketing from A to Z: what to write, to whom to send, what results to expect

Offline

One-day seminar from Moscow Business School. Find out what to write to subscribers, to whom and when to send letters, what results to expect from email campaigns, what conclusions to draw in order to improve them.

Program:

• email marketing. What is it for?
• email marketing analytics;
• collection of the subscriber base and its segmentation;
• course on INBOX;
• email marketing automation. 10 types of triggers;
• what to write about and where to get inspiration;
• from audit to strategy.

Conducted by: Natalia Semagina (EmailMatrix agency).

Price: 14 900 13 400 rubles

Certificate: yes.

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Email marketing: increase sales and loyalty

Offline/Online

For 5 days for 3 hours in a format convenient for you (online or offline), you will be taught all the intricacies of email marketing. Analysis of real cases with indicators and statistics.

Program:

• What is email marketing for?
• about the types of content and the frequency of mailings;
• email marketing analytics;
• how not to get into spam;
• lead generation: collecting a subscriber base;
• trigger mailings;
• email marketing services. Criterias of choice;
• email marketing automation;
• agile technologies in email marketing;
• alternative ways to monetize the email list.

Conducted by: Natalia Semagina (EmailMatrix agency) and Evgeny Romanov (TechnoNICOL).

Price: 18,500 offline/ 11,000 online

Certificate: yes.

Start: as groups are recruited.

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Fundamentals of Email Marketing

The Basics of Email Marketing course will help you get a "quick start" in email marketing and learn how to do email marketing from scratch in practice.

On the course, we will analyze many examples of effective mailings in various industries - in Internet commerce, education, services, business-to-business, media projects and startups. Let's consider ways to collect a subscription base, as well as methods for segmenting and mailings to an existing customer base. A separate module will be devoted to writing compelling and interesting texts for newsletters.

During the course, you will complete a training project that includes setting up, creating, sending, and analyzing mailing lists using the MailChimp service as an example. In addition, you will learn the features of other popular services - UniSender, GetResponse and understand which one suits your company. Having mastered MailChimp, you can easily understand any of the listed services.

You will receive a step-by-step plan for implementing email marketing and recommendations for its application, taking into account the specifics of your business.

After completing the training, you will receive a certificate of advanced training or a certificate from the "Specialist" center. You will also have a ready-made portfolio with examples of letters that you will write and typeset during the course.

Course Audience:

• internet marketers;
• marketing and advertising managers;
• sales and customer service specialists;
• consultants, entrepreneurs and freelancers.

Friends, today we have great news! We have created a free online educational course on email marketing: 10 lessons in the now popular video format. We have collected all the most useful and relevant for you. We invite you! Learn right now at the link.

Course "Email marketing for beginners"

Email marketing is experiencing a renaissance today. And no wonder, because this is the most profitable channel of digital communications. DMA 2015 estimates that $1 investment in email marketing can bring back $38.

That's why we created our free email marketing course to help you the shortest possible time learn the key concepts of email marketing from the ground up and grow your business with GetResponse's comprehensive digital marketing platform.

The video course consists of 10 lessons that can be taken in any order. In the free online marketing course, in addition to YouTube videos, we offer screencasts on how to work with GetResponse and a recording of our Academy webinars. So all the knowledge you get you can immediately put into practice.

Oleg Basha - CEO of GetResponse Russia,

Julia Rakova is the Marketing Director at GetResponse Russia.

Video course "Email marketing for beginners" on how to:

• attract new customers with email marketing;
• correctly collect the base of subscribers;
• effectively segment the contact base;
• quickly and easily automate email campaigns;
• avoid getting into spam and increase the deliverability of email newsletters;
• create successful welcome series of letters;
• reactivate inactive subscribers;
• avoid key mistakes in email marketing;
• effectively use social networks along with email newsletters.

These are free online marketing courses based on our best practices and our clients' business cases.

Welcome to the free video course "Email Marketing for Beginners" » !

Register at the link https://www.getresponse.ru/email-marketing/ru-promo/getresponse-academy.html and get emails with our video tutorials!

A very large segment of the market today has moved to the Internet. Here and communication, and sales, and advertising. Therefore, a lot of demanded Internet professions have appeared. The most popular of them are, of course, programmers, designers and Internet marketers. These people create websites and promote products. Since it is thanks to them that sales are made and the company receives income, such people are highly valued. They receive large salaries, work in good conditions, in a convenient office or remotely. And most importantly, they are not afraid of tomorrow, because. they know for sure that their profession will be in demand for a long time to come.

Today we would like to talk about such an Internet profession as email marketer. What he does, how much he earns and where you can learn from him, read our article to the end.

Who is an email marketer?

Email Marketer(or email marketing manager, and sometimes just an Internet marketer, Internet advertising manager) is a person involved in mass mailing. Usually these are mailing letters by email, to their client base, but there are also mailing messages in various instant messengers and by SMS. A professional email marketer is responsible for all email communications: commercial emails, responses to feedback emails, organizing trigger (or automatic) emails, including registration emails, payment emails, etc.

Such mailings are made through special email marketing services. In them, you can create colorful letters in a block constructor or in html code, do A / B testing, launch a series of auto-mails, segment contact databases, and much more.

When asked on HeadHunter, the largest job search site, “email marketer”, we got 521 vacancies per month throughout Russia (however, this also included the vacancies of an Internet marketer in general, whose duties also include email marketing). Of these, 187 vacancies are in Moscow, the rest are in the regions. In addition, 40 vacancies are available on the remote schedule.

Email marketer salary most often not indicated, but mostly starts from 40 tr. in the regions and from 100 tr. in the capital. At the same time, very good working conditions are provided: an office within walking distance from the metro, payment for health insurance, tea, coffee, and cookies (as well as fruits or discounts on lunches), a friendly team, career growth, professional literature, payment for additional courses on development in the region and etc.

We especially liked this vacancy from PROFI.RU:

Help with moving to Moscow, rice or oatmeal for breakfast, paying half the cost of VHI, fitness, car expenses and renting an apartment near the office, and even a weekly manicure with partial payment! (this is probably if the director really doesn’t like the nails on your fingers with which you will print his letters)))

Responsibilities of a Business Email Marketing Manager

What are the responsibilities of an email marketing specialist? We list the main ones:

1. Collection of the subscriber base and its segmentation. Most often, you have to work with an already existing database of many thousands, but in various startups you will have to create a database of email addresses from scratch, think over which groups it can be divided into and what strategy to pursue with each specific group.
2. Creation of chains of trigger letters. Trigger emails are automatic emails that are sent based on certain customer actions. For example, congratulations on registering on your site, a forgotten cart reminder, transactional emails, etc.
3. Creating an email marketing strategy. How many letters to send per week so as not to be intrusive and not to be forgotten, what to write about in letters, what style to choose, how to organize the layout, etc.
4. Creation of different types of letters and their timely distribution. And there are a lot of types of emails: transactional, registration, congratulatory, advertising, content, promotional letters, etc. They will require not only text, but also pictures, and the correct html layout. True, it is not necessary to do all this yourself, you need to be able to give the correct technical specification (technical task) to programmers, designers, layout designers who are in the state.
5. Analysis of results and strategy optimization. Ability to use Yandex Metrica and various post offices, conduct A / B testing to identify the best sending time, email content, etc.

Of course, most companies require specific knowledge and skills and some experience in email marketing. Where to get it? And how do you become a great email marketer? Especially if you live in the regions and there is no opportunity to study at large commercial universities in the capital. Yes, to be honest, this is not taught in our universities, unfortunately. What then to do?

“Email marketing: increase sales and expand customer base”: Netology online course, reviews

You can learn the profession of an email marketer on your own. To do this, you need to go through the entire Google and Yandex, get acquainted with the basic concepts, try different mailing services. It would be nice to read professional literature on this topic and listen to some video tutorials on creating letters. In addition, any novice email marketer massively subscribes to the mailing lists of the most famous companies in order to learn how the professionals do it and what is currently in trend.

It will take several weeks and a lot of perseverance to get an entry level, and it will take several months to qualify for a more or less decent salary.

All this can be done faster and easier. For example, take a training program in Netology “Email marketing: increase sales and expand the client base” .

Like all Netology courses, about which, this is not a simple manual on how to make mailings, but a comprehensive training, with several teachers (about 8 experts, leading Internet marketing managers of large firms), online video lessons, chatting, homework and final thesis. At the end of the course, you will be entitled to consider yourself qualified email marketer and be able to apply for vacancies in this area. In addition, you will receive a diploma and here is a nice resume:

The course on email marketing from Netology will begin on September 28 and will last for 2 months, until December 14. Training takes place in the format of online webinars 2 times a week, from 17.00 to 19.00 Moscow time. If you are unable to attend the class, you can watch the recording. After each class, you will receive homework that you will have to complete within 5 days. At the end, take the final test and defend your thesis. Everything is like in a real university!

1. Implementation of email marketing:

1. Ways to collect the base for mailing;
2. Choosing an email marketing strategy;
3. Base segmentation, work with the base;
4. Rapid implementation of email marketing;
5. ROI and KPI: email marketing in business metrics;

2. Email Marketing Tools:

1. Review: services for an email marketer;
2. Master class on the ExpertSender service;
3. Master class on setting up the Unisender service;

3. Types of email campaigns:

1. Content emails;
2. Cases: distribution of glossy magazines;
3. Automatic (trigger) mailing;

4. Work with content in email marketing:

1. Master class on design and layout;
2. Work with content to increase engagement;

5. Analytics in email marketing:

1. Spam/anti-spam policy when forming an email strategy;
2. Email marketing analytics.

Thus, you will get a complete understanding of the work of an email manager, master the basic skills, develop an email strategy and write a few letters.

Netology promises to help graduates of its courses in employment or internships in large companies. They help with resume writing, give advice on how to pass interviews, and even refer to their partners who select new email marketers to join their team.

Since the course has not started yet, we cannot write honest review whether we liked it or not. But some of our employees have previously taken training programs in Netology and were satisfied. In particular, the course on email marketing, which was earlier and, perhaps, largely repeats the new curriculum, was a real breakthrough for me. I entered this profession from scratch, and I still use the acquired knowledge. In particular, the discovery at that time for me was that there are many types of emails, that different mailing lists are sent to different customer segments, and most importantly, that all letters are sent not from mail.ru, but through special mailing services (such as getresponse, mailchimp, unisender, etc.).

Should I study email marketing at Netology or not?

Let's summarize.

Pros:

1. Comprehensive training. Online webinars, home practice assignments, discussion in a group and in person with a teacher.
2. Basic and complete knowledge and skills in the profession. You will get all the skills that are listed in the vacancies of "email marketer" for large companies, you will find a full-fledged profession.
3. Several high level teachers. All of them have been personally engaged in email marketing for several years and, in addition to theory, share their personal experience.
4. Training confirmation. You will receive a diploma in Netology, which is highly regarded on the Internet.
5. Help with employment. Preparation of resumes, preparation for interviews, search for vacancies among partners.

Minuses:

1. Price. Yes, the cost of the course is quite high, but in our opinion, the price is commensurate with the quality.
2. duration. 2 months is, of course, not 2 hours to study some information business instruction. But this is a perfectly adequate time to master an entire profession from scratch.
3. Labor input. You will have to work hard. If you are not ready to spend time and effort on this, then it is better not to even start. This is not a “loot” button and not setting up some program for making money on the machine. It's just a decent job that some can only dream of.

Well “Email marketing: increase sales and expand the client base”