​The number of cars on the roads is increasing every day, so building a gas station can be a very profitable business. The main thing is to locate the gas station in the right place and provide high service that will help attract customers. Therefore, it is better to entrust the design and construction of gas stations to professionals. Drawing on their wealth of experience, they will be able to do everything in the best possible way and with minimal participation from the customer. In fact, the client’s assistance will be needed only at the stage of drawing up a gas station construction plan and calculating the total costs of the project. And then the contractor will take on all the functions of purchasing construction materials and monitoring the work process.

To obtain the coveted permission you will have to go through many authorities. These include: sanitary epidemiological station, fire service, land management and environmental safety commission. A lot of effort will have to be made to convince the listed institutions that the selected site for the construction of a gas station meets all the requirements and legal norms. Not everyone can make it through a series of offices, so this can be said to be the first serious test on the path to becoming a successful businessman. The main thing is that they do not hesitate to defend their rights, citing existing laws. And if they are violated, you can safely sue. When the document has all the necessary signatures, you can proceed further.

Land for the construction of gas stations in the city will cost much more. And it will be incredibly difficult to attract new clients there, since all market niches have long been occupied. Therefore, it would be preferable to build a gas station on highways of national or international importance. There is always a fairly dense flow of cars there, so there shouldn’t be any problems with the clientele. It could be easier. There are a lot of advertisements for the sale of gas stations today.

If you buy someone's business and then revive it, you can save money and get additional benefits. The most important thing is that if a gas station was already in the chosen location, many more people will know about it than about a facility built from scratch. In addition, you will not need to obtain permission, which will save a lot of time and nerves. Reconstruction and construction of gas stations have many common points. Both procedures require careful planning for the venture to be successful.

Turnkey construction of gas stations is the most advantageous offer. It relieves the client from many associated problems, which are transferred to the shoulders of the contractor. And the customer at the end simply accepts the finished work. Therefore, the price of building a turnkey gas station is quite high. So it’s worth setting priorities and deciding what’s more important: saving money or not having headaches associated with construction.

If you have a sufficient budget, it is of course better to go with the second option. The cost of building a turnkey gas station will be about 500 thousand dollars. This amount includes the cost of purchasing land, labor, building materials, equipment and various related expenses. The figure is not small, but with proper organization of work, the payback will come in a year and a half, and with a successful combination of circumstances, even earlier.

The cost of building a gas station on your own will be significantly lower. But it will probably take longer, and success is by no means guaranteed. Therefore, this method can be resorted to only as a last resort, when there are simply no other options left. The cost of building a gas station can be significantly reduced if you first agree with a well-known company about franchising. The new gas station will have a sign of a recognizable brand, thereby expanding its sphere of influence. And in return, the businessman will receive patronage and financial assistance.

The gas station construction project must not violate current legislation. Therefore, it is also coordinated with the relevant utility and government services. The requirements for the construction of gas stations are quite extensive and are divided into fire, environmental, and epidemiological components. The gas station must have all the appropriate facilities so that harmful products from its operation are not released into nature. You can familiarize yourself with the gas station construction standards on the website, where all current laws are collected.

It is constantly growing, so the gas station business has become quite widespread. The construction of gas stations is carried out by both large network companies and private owners, who are attracted by the high profitability of fuel trading. If you want to join this industry, you should consider a gas station business plan, which will help you get information about the costs and all the features of this type of activity.

To open your own gas station, you will need to anticipate all possible difficulties.

In the last 10 years, a form of starting a new business called franchising has become very widespread. The bottom line is to rent or sell a trademark. When it comes to car gas stations, you buy the right to use a logo, branding, and sometimes a ready-made business model. In return, you give a fairly large amount or undertake to constantly transfer to the trademark holder a part of your income, regardless of the availability of profit. In addition, the corporation providing you with the gas station brand requires compliance with certain standards and rules.

The main advantage of franchising is the ease of opening a gas station. There is no need to order the services of a designer, think about an attractive logo and a sonorous name - seeing a name known throughout the country, clients will come to you without any extra thought. If you are going to open a gas station under someone else’s brand, you can get the following advantages:

• Ready-made business model for refueling and supplying fuel from a trusted source;
• Positive reputation since opening;
• Consultations on any issues that arise during opening and operation.

Franchising will allow you to use an existing company

We have already mentioned the additional costs of opening a gas station under someone else’s brand - this is the main disadvantage of such a scheme. However, there is another drawback - your gas station will be constantly under close supervision, and in some cases, under the control of a manager appointed by the brand holder. Any deviation from the rules threatens with a fine, and in the most severe cases, deprivation of the franchise.

Therefore, such a gas station operating model as a business under its own brand, completely independent of large corporations, is also popular. This option is cheaper and more convenient from a management point of view, however, it is more difficult at the stage of starting and establishing an enterprise. But history knows many cases of successful opening of an entire network of gas stations - and in each of them it all started with just one small station. Therefore, it’s up to you to decide exactly how to create the first filling.

For all businesses operating in the industry, location is of great importance. The gas station should be located near a major traffic intersection or highway. A location in the city is acceptable, but you should choose not a quiet street, but a large road located on the way between the business center and residential areas. To find out how to open a gas station, you must also contact the Department of Urban Planning and Architecture, having agreed with its specialists on the planned location of the enterprise. There are strict restrictions - the distance from liquid fuel tanks to nearby buildings must be at least 30 meters, and from the gas compressor station - 100 meters.

The correct choice of site is very important

It is advisable to buy a plot for a gas station, since there are many fraudulent schemes through which highly profitable businesses built over many years are taken away from the owners. The average cost outside the city will be 80–200 thousand dollars, which depends on the specific area and the size of the area being purchased. In the centers of large cities, you should expect an amount equal to several million dollars. If your choice when creating a gas station is to lease land, it is worth it for 15–99 years, so as not to soon face the unpleasant news of a ban on continuing activities. The cost of renting land for a gas station will be approximately $500–$1,500 per month.

If you buy a gas station business plan under a franchise agreement, you will probably be offered one that will build a turnkey complex. This option is attractive due to the quick start of the business and the absence of problems, but it requires an overpayment equal to approximately 25% of the actual costs. However, even if you open a gas station yourself, you should not rely only on your own strength. You will have to study many technical regulations and standards, as well as receive education in the field of design, which will take several years.

The best option is to use the services of a professional contractor who specializes in this type of construction. When constructing a gas station, you will be provided with guarantees of quality and compliance of the result with current standards and regulations. In addition, some contractors undertake to coordinate the launch of refueling in all authorities, which will be discussed below.

The cost of implementing a refueling project depends on its parameters. The minimum price is set for a small gas station with an area of ​​30–50 square meters with two columns and an operator position located behind the window - it will cost 20–25 thousand dollars. If you want to place a small store (up to 100 square meters) on the territory of a gas station and install four pumps, you should expect 30–50 thousand dollars. Large complexes with cafes, shops, additional rental premises and car washes are estimated at approximately 100 thousand. When opening a gas station using a franchise agreement, you don’t have to choose - the price and layout of the building are usually set by the owner of the brand.

You can reduce costs by about 5-10 thousand dollars in each case by purchasing used equipment, but the durability of such a gas station will leave much to be desired. If you want to open a gas station equipped with a small operator's workstation, the cost of construction and installation of equipment will be approximately 12-15 thousand dollars. A methane CNG filling station with large tanks and a professional security system costs approximately 100–120 thousand dollars, so you can see such enterprises on Russian roads much less often than ordinary gas stations.

The sale of petroleum products is considered an excisable licensed type of business, so it will definitely not be possible to work under a simplified taxation system. Experts recommend avoiding forms of private entrepreneurship without creating an organization. The ideal option is to register a legal entity in the form of an LLC. This option is convenient due to the simplicity of accounting and the security of the founder’s property - in case of bankruptcy, he is liable only with his share, but not with personal property separated from the enterprise. The gas station can also be registered as a joint stock company if you plan to attract external capital investment, but in this case you will have to undergo an annual audit and hire a professional, highly paid accountant.

It is best to register a legal entity

The enterprise is registered with the state registrar, as well as with the tax service and the Pension Fund. You will also need to go through many other authorities related to the type of business you are registering. These include:

• Rospotrebnadzor - it is required to provide plans of the internal premises, the cashier’s location, and indicate the method of payment;
• Fire supervision - indicate the presence of fire protection systems, as well as fire extinguishers and other equipment designed to extinguish the flame;
• Sanitary and epidemiological station - show the working conditions of gas station employees, storage areas for products when selling them;
• Traffic police - plans for access roads and parking areas on the territory of a gas station.

Getting everyone will not cost much - all the registration will cost approximately 5,000 rubles, provided that the authorized capital of the created legal entity will be the gas station itself. With all permissions, contact the Ministry of Fuel and Energy, which issues licenses for the sale of petroleum products. Such documents will be quite expensive - $300–400 for the sale of gasoline and diesel and another $200 for a propane-butane mixture. Registration of a methane gas station will cost more - approximately $300.

Having figured out how much it costs to open a gas station, you need to organize fuel purchases. Naturally, you need to take care of the quality of the fuel, since unscrupulous work will quickly give your company a bad reputation, which will force motorists to drive around the gas station several kilometers away. This is quite difficult to do, but there are three common ways to ensure a supply of high-quality fuel.

The first is the purchase of your own fuel tanker or gas tanker, which will be sent to pick up the goods when the tanks at the gas station are emptied. This option requires a significant investment, since even a used car of this type will cost approximately 10 thousand dollars. A new fuel truck with a large tank capable of serving a large gas station will cost 80–120 thousand dollars. In addition, it is necessary that the oil depot or oil refinery be located within 100 kilometers - otherwise this delivery method will simply be unprofitable.

The second is an agreement with the manufacturer or wholesale distributor of fuel on the support of each delivered batch by your forwarder. It will monitor the path from the oil storage tank, ensuring that there is no dilution, addition of additional components or deterioration of the fuel quality in other ways. This method involves adding the freight forwarder’s salary to the cost of refueling. In addition, not all wholesalers agree to such control of their activities.

If you buy a business plan for a gas filling station or a regular gas station from a franchise company, you can use a ready-made fuel supply scheme. The advantages of this method are the opportunity to purchase branded fuel, which is advertised throughout the country and is familiar to every motorist. In addition, the likelihood of a decrease in fuel quality will be almost minimal, since such fraud will cause damage not only to the owner of the gas station, but also to the brand holder.

It is no secret that gas stations are very often robbed and become the target of other crimes. Therefore, during their construction, it is worth contacting security specialists who will tell you about the basic principles of interior design:

• The cashier's place is separated from the sales area and equipped with a panic button;
• The safe is equipped with a mechanism for self-destruction of internal contents;
• There are surveillance cameras and security alarms inside.

Don't skimp on security

In addition, at least one room should be equipped with an armored door that can only be locked from the inside - this will help save the lives of your employees in the event of an armed robbery.

It is best to have the gas station guarded by a professional agency - this service has become very popular lately. You don’t have to think about security issues - agency specialists will install security cameras, contact sensors and a “panic button” inside. A security service vehicle with appropriate markings will periodically appear at your enterprise, which will scare off unprofessional robbers. In addition, the gas station will be connected to a centralized control panel, which will ensure an immediate response to any danger. Particularly large gas stations with their own cafe require a constant presence of security - it is best not to hire your own employees, but to use the appropriate service of a professional agency.

Mas Motors

Independent companies own more than half of gas stations, but they sell less fuel than the major players.

In total, there are 15,000 gas stations in Russia, of which only about 40% belong to oil companies, the rest to independent ones, Dmitry Makhonin, head of the fuel and energy complex department of the Federal Antimonopoly Service, told Vedomosti. But in terms of spillage (fuel sold through one gas station), the proportion is the opposite; oil companies sell more: their share of sales is about 60%.

Oil workers have enough gas stations

The antimonopoly service, as a rule, does not approve the purchase of several dozen gas stations by vertically integrated companies, says Makhonin: “This allows us to maintain a balance between independent gas stations and gas stations owned by oil companies.” True, there have been no requests for large transactions with gas stations for a long time and oil companies are not planning them in the near future, he knows. According to him, spot purchases - 1-2 gas stations - are taking place.

The three companies that own the largest networks of gas stations in Russia include Rosneft (2897 gas stations), Lukoil (2603), Gazprom Neft (1244). A Rosneft representative did not answer whether the company would expand its retail network. Lukoil is not considering the issue of significantly increasing gas stations in the long term, the extensive development path has already been completed, and there will not be a mass departure from the regions, says a company representative.

“The long-term strategy of Gazprom Neft involves a slight increase in the number of gas stations, the priority is increasing efficiency,” said regional sales director Alexander Krylov. Shell (more than 220 gas stations) plans to expand its network, says a company representative: “By the end of the year we will open gas stations in Nizhny Novgorod and Samara. Shell considers Russia as one of the highest priority regions for the development of its gas station network.”

How do independent gas stations work?

When the retail sector was developing, gas stations were built wherever necessary, says the head of the Russian Fuel Union, Grigory Sergienko: “The main thing was to install a pump. They believed that there would always be gasoline. It turned out not. We only learned when BP came to Russia in the early 1990s.”

“She showed how to choose a location for a gas station, analyze the demand for fuel, etc.,” continues Sergienko. “That’s what the oil workers did later - they bought up what was profitable from the point of view of the location, the strait and the profitability of the gas station, and now gas stations that attract little attention have remained outside their attention.” Makhonin says that recently the share of independent gas stations has decreased insignificantly.

Oil workers brew coffee

In 2016, Gazprom Neft sold 21 million cups of coffee at gas stations. “All coffee machines at our gas stations are also controlled from a single automated center, which monitors compliance with the recipe and the number of cups sold,” says Krylov. - Coffee sales are constantly growing. In the first eight months of 2017, revenue from coffee sales reached RUB 1.7 billion. “This is 22% more than in the same period last year.”

The retail business is uninteresting - the investment attractiveness is low, Sergienko notes. The times when in winter, even with low demand, the margin reached 30-35% are a thing of the past, now it is 13%, and if you subtract the costs of running a business, the profitability goes into the zero zone, says the leading analyst at Algorithm. Fuel integrator" Viktor Kostyukov.

Due to declining profitability, Lukoil thought about selling a third of the gas stations, but abandoned the idea.

“In 2017, retail faced a sharp decline in profitability for the first time,” states Krylov. “But nowhere in the world does retail remain the center of profit for oil companies.” “For oil workers, profitability in this segment is not important. They make money on wholesale sales,” Sergienko assures: vertically integrated companies dominate the market, set the rules of the game and prices, and thereby bury independent retail.

Makhonin says that in recent years the total number of gas stations in Russia has remained almost at the same level. Vertically integrated companies prefer to build gas stations rather than buy them.

Independent gas stations are struggling to survive. Some manage to negotiate with oil companies about working under a franchise, but there are not many of them, Sergienko knows. Others agree to sell fuel to oil workers for a commission, increase sales of related products, or trade in surrogate fuel. The last state is trying to stop.

To develop independent retail, all fuel consumers must have equal access to petroleum products, says Ilya Moroz, general director of the Solid - Commodity Markets company (it owns 18 gas stations in the Smolensk and Nizhny Novgorod regions): “We need at least half of the fuel that is sold on the domestic market, sell through transparent exchange trading.” In addition, fuel shipments on the exchange market should mirror the proportion of shipments on the over-the-counter market - there are very few pipeline shipments on the exchange, he complains.

Cafes and electric cars

To increase profitability, it is necessary to reduce costs and receive additional income from the effective organization of retail, Krylov believes. For Rosneft, the sale of related products is of priority importance, says its representative: over two years, sales of related business increased by 20%, the strategy envisages doubling sales in 3-5 years.

Sales from stores and cafes account for about a third of Shell's profits. According to Gazprom Neft, cooperation with the retailer makes it possible to increase fuel sales at gas stations by 5% due to additional traffic.

Lukoil believes that the approach to refueling may change with the development of electric vehicles. Charging an electric car takes time (fast charging takes 10-20 minutes, and slow charging takes 8-10 hours), therefore, the time customers spend in cafes and stores will increase. The estimated time to charge a Tesla from 0 to 80% is 25-30 minutes using fast charging, says a Shell representative. The company sees development potential in installing chargers - their cost varies from 0.8 million to 3 million rubles, but so far only on intercity routes.

Lukoil has more than a dozen charging stations, and their number will grow, a company representative said.

There were 1,121 electric cars in Russia.

Gas stations are divided into two types: container-type stations (KAZS), as well as gas stations with underground and external tanks intended for storing fuel.

Please note that gas filling stations are used mainly for temporary use. The operation of such stations as part of the retail sale of fuels and lubricants is considered inappropriate for certain objective reasons, since they are subject to very stringent safety requirements from regulatory authorities, as a result of which the costs of completing the required documentation and installing equipment increase significantly.

An important factor for further successful promotion of the chosen direction is the choice of taxation system. In this industry, almost all organizations use a common system that requires working with VAT (value added tax). Fuel suppliers are extremely reluctant to enter into contracts with enterprises that operate without VAT.

It is worth considering that large suppliers and corporate clients prefer to deal with LLC (limited liability company). This form of business activity allows for a more in-depth approach to solving certain legal and financial issues that arise in the process of mutual cooperation between enterprises.

Licensing of gas station activities canceled.

Particular attention should be paid to the selection of land for the construction of a gas station, since the choice of location is the main criterion for the success of future activities. The ideal condition for locating a gas station is the presence of:

• road junction,
• federal roads with heavy traffic,
• parking lots,
• as well as, if possible, the maximum proximity of the object to populated areas.

A good indicator would be to locate a gas station in an area where there are no “promoted” gas stations. Of course, getting a plot that meets all the listed requirements is very rare, but at least one of these conditions must be present.

Advice: To determine its suitability for use as a road service facility (road service facility), an independent examination is required.

The future fate of your endeavor largely depends on this.

The size of the plot is determined taking into account the gas station project you choose. But do not forget that for the smooth operation of a gas station, it is necessary to have convenient entrances. The marking of such entrances and the organization of traffic through gas stations is coordinated with the traffic police and road services.

Before choosing a project, an analysis of the location of the gas station should be carried out, based on the results of which the required quantity and equipment of the fuel dispenser (fuel dispenser) with which the gas station will be equipped is determined.

No less responsible is the preparation of documentation for the registration of a land plot. All requirements for the conditions for locating a gas station, design, construction and organization of the territory of a gas station must be unconditionally met. Considering that at the time of opening your first gas station you will be faced with a number of problems previously unknown to you, you should entrust the solution to these issues to specialists.

Today, there are many organizations that will comprehensively carry out all the work, starting with the preparation of design documentation for a land plot and ending with the commissioning of the facility with the provision of all necessary certificates, approvals, permits and approvals. There is no point in listing all the requirements and provisions with numbers and dates of documents, since they are accepted at the regional level and may differ significantly from each other.

Advice: You must clearly understand that failure to comply with even the most insignificant, in your opinion, points will subsequently lead to problems, the solution of which will require a significant amount of time, finances and your own nerves. A gas station is a high-risk facility.

There are many different models on the market from both domestic and foreign manufacturers. When choosing, you should be guided by the price and quality of the product offered.

Specialized stores have almost all the components for servicing and repairing a fuel dispenser. This usually does not cause problems during operation. I will list the minimum set of necessary equipment to equip a small gas station, taking into account the fact that two types of fuel will be supplied from each fuel dispenser.

• Tank for storing and dispensing fuels and lubricants - 4 pcs. volume 15 m 3 each.
• Tank for emergency fuel transfer - 1 pc. 15m 3
• Tank for storm water system, any used one - 10m3
• Broadcasting dispenser - 2 pcs. 2 sleeves each.

Control panels, cables and shut-off valves are included in the fuel dispenser kit. The cost of all of the above depends on the model and manufacturer you choose.

All gas stations use reliable software that can fully automate the entire cycle of the fuel dispensing process, starting from emptying the fuel tanker into the tank and ending with the submission of a daily report with its preliminary sending to the accounting department. Thereby reducing to zero the possibility of unforeseen situations arising as a result of circumstances that are commonly called the “human factor”. Such equipment and software for it are not expensive and can be installed in a matter of hours.

The next issue that should be considered when opening a gas station is the selection of personnel. Everything is simple here:

• Gas station manager - 1 person, control over the operation of the gas station, work with operators, absolute knowledge of the program that ensures the operation of the fuel dispenser.
• Repairman - 1 person. His responsibilities include repairing equipment and premises, and, if possible, understanding gas station software.
• Gas station operator - 4 people, dispensing fuel, control over revenue and handing it over to collectors.

You will also need an electrician, who can be hired under a contract. I am not considering workers directly involved in refueling cars on site, since at first you can do without them.

Conclusion

On average, it takes from 3 to 6 months to approve all the documentation required to open a gas station; construction of a gas station takes 6-12 months. The cost of opening a budget gas station is 12 - 15 ml. rubles The payback period of the project is 3-5 years.

Peter Stolypin, 2013-02-09

No questions have been asked about the material yet, you have the opportunity to be the first to do so

Business plan type 'fake'

A gas station business plan will be useful to entrepreneurs who have approximately a couple of million dollars in reserve. Gasoline (as well as other types of automobile fuel) is a commodity in high demand, even though its prices are constantly rising. Therefore, the decision to open a gas station is a good way to start your business. However, as in many other types of business, the gas station business has its own subtleties and pitfalls that you will encounter.

Let us note that the decision to open a gas station does not arise spontaneously for people. As a rule, such a decision is made by businessmen either after analyzing the results of the activities of existing gas stations, or when finding profitable suppliers of automobile fuel, or when finding an advantageous site for a gas station that is not yet occupied by anyone. We hope our gas station business plan will help you organize your own profitable business.
Business project goals
This business plan provides for the creation of a gas station with 8 parking spaces.
The optimal organizational and legal form of doing business is an individual entrepreneur. This option is optimal for a number of reasons, but the main one is that potential consumers of car refueling services will be individuals. If parallel work with large corporate clients is also expected, an additional organization of a legal entity will be required.
The degree of success of the business project is assessed as high, since the demand for the services of gas stations is very high, even despite the abundance of gas stations in almost any locality and the constant increase in prices for automobile fuel.
Description of the business process
It is planned to create a gas station designed for 8 parking spaces and offering consumers 5-6 different types of fuel.
Composition of services
It is assumed that the gas station will provide services for refueling cars with various types of automobile fuel. The main range of fuels is as follows:
— Gasoline grade AI-98
— Gasoline grade AI-95
— Gasoline grade AI-92
— Gasoline grade AI-76
- Diesel fuel
It is assumed that the gas station will provide free refueling services.
In addition, on the territory of the gas station there will be a store selling food and a pavilion selling car accessories.
Analysis of the market situation
In this section of the business plan, it is necessary to give a detailed and clear description of the gas station market of your locality in general and the area where the gas station will be located in particular.
Documentation required to open a gas station
— License of the Ministry of Fuel and Energy for storage of oil, gas and their products
— Permission from municipal authorities to use the site for a gas station
— Land lease agreement with the municipality
Please note that the site itself must be located more than 30 meters from residential buildings.
Production figures
After receiving permits and concluding a lease agreement with the municipality, you can proceed to the implementation of the production plan. First of all, you need to find a contractor company that will build a gas station. Today there are quite a lot of such companies. Of the main gas station components, we note:
— containers for draining and storing fuel
- production room
— point-of-sale store
- canopy
As a rule, the construction of a gas station takes no more than a month.
The next step will be the purchase of equipment for gas stations. This:
— gas station control system
- fuel pumps
— Composition of equipment for the store: display cases, chests, sales shelves
— fire-fighting stand
After the gas station is built and the equipment is installed, you can begin to work. First of all, you will need suppliers of automobile fuel who will deliver it to you directly to the gas station using their own vehicles. As a rule, in large regions there are several such suppliers and, as a rule, these are well-known oil companies.
By the way, most large oil companies successfully use the franchising system - for 25,250-30,500 rubles per year you are given the right to use the brand of a large company at your gas station. Experience shows that this is a rather profitable offer, since a well-known brand inspires more confidence among the end consumer and significantly increases fuel sales. However, the company requires mandatory compliance with corporate identity and attributes at your gas station.
Once suppliers have been found, staff must be hired.

As a rule, the standard hiring of gas station workers is as follows:
— salesperson-cashier (3 people in shifts)
- security guard (3 people in shifts)
- tanker (2 people in shifts)
All gas station workers must have a special certificate. The inspectorate for supervision of the circulation of petroleum products certifies workers. It is easy to obtain this document.
Economic indicators
In this section we will take a detailed look at the financial component of a business project.
Expenses:
— plot rental – from 130,500 rubles to 1,530,500 rubles per year
— construction of a gas station – 2,030,500 rubles
— Composition of equipment for gas stations – 1,030,500 rubles
— staff salary – 1,920,500 rubles per year
— approvals, permits, fees – 330,500 rubles
Total: from 5,320,500 rubles needed to start
Income:
— fuel sales – an average of 20,500 rubles of net profit per day
– sale of related products – from 4,250 rubles of net profit per day
Total: 720,500 rubles per month
As can be seen from the calculations, the payback period for a gas station is about 8 months.

On our website you can download any business plan or business idea for free for personal use.

Students will certainly be able to find “dummies” tailored to the requirements of your educational institution or a similar one. In extreme cases, minimal modifications will be required to suit your “teacher”. For businessmen, it is still better to use “business plan templates” and tailor them to a specific investor and a specific project. Good luck.

Using the proposed material as a template and making appropriate amendments to it in accordance with your specific conditions, you can easily draw up your own business plan for a gas station (gas station).

1. Review

1.1. Objective of the project

The goal of this business project is the organization and construction of a gas station (gas station) and an accompanying complex to provide additional services to car owners, which includes:

• auto parts store;
• store of oils and fuels and lubricants;
• car wash;
• tire service point;
• a store that sells food products.

The construction of the automobile complex is expected to be carried out in the Moscow region based on the latest equipment and European technologies.

The goal of the project is to satisfy the needs of car owners in the area for gasoline, diesel fuel and other fuels and lubricants, as well as additional services.

Own and borrowed funds will be used as sources of financing for the project for the organization and construction of gas stations as part of the automobile complex.

The investment amount is $250,000.

The total duration of the project is 18 months.

Return of investment funds will be made from profits from the 4th month of the project at $17,857 per month.

Paths to success

Gas station buildings under construction will be equipped with modern engineering systems: mechanical supply and exhaust ventilation, power supply, engineering equipment automation system, fire alarm, water heating system, air conditioning.

One of the main objectives of the project is to determine the sensitivity of performance indicators to changes in various parameters. The wider the range of parameters in which efficiency indicators remain within acceptable values, the higher the “margin of safety” of the project, the better it is protected from fluctuations in various factors that influence the results of the project.

Analyzing this project, we can conclude that the project is resistant to changes in almost all indicators (costs, loan rate, taxes, etc.) even with a deviation of 20%, because net income always remains positive.

The company's profit for the initial period is: per day - $677, per month - $20,500.

2. Market analysis

2.1. Market segmentation

The consumers of the product are car owners.

Based on the available capabilities, as well as the level of supply and demand and their changing trends, the company plans to sell 8 tons of petroleum products every day.

3. Analysis of the project market strategy

3.1. Competitors

There is no competition in the area of ​​the planned gas station construction, because

There are no other gas stations on this section of the road.

4. Financial analysis

The required investments to create a gas station are presented in the following table.

Dear visitors, below is an example of a gas station business plan with economic calculations. The calculations were made by specialists with extensive experience working in an Excel file, so they can be adapted to any business plan of another gas station. After reading the document, you can download the file with calculations below. If you have any questions, ask them directly in the comments, in the VKontakte group, or by writing to us by email.

Goal: “Opening a gas station in the city of Penza”

Objectives: “Supplying motorists in nearby areas with fuels and lubricants”

The initiator of the construction of a new gas station is an individual entrepreneur - the owner of a network of gas stations (3 units) in Penza and the Penza region. The entrepreneur has extensive experience in this business, owns three profitable facilities and has established relationships with fuel and lubricants suppliers.

To open a gas station, investment investments in the amount of 3,949 thousand rubles will be required, which are divided into, project development, construction, purchase of equipment and products.

The distribution of investments by area is presented in the table below:

The project will be financed from two sources - the project initiator’s own funds and loan funds. The loan is planned to be received in the amount of 2,649 thousand rubles. at 19% per annum for 5 years with a differentiated repayment schedule.

The purchased land plot, as well as the purchased refueling equipment, will be provided as collateral.

Based on the input data and prerequisites that will be described below in the financial part of the business plan, a model was built to calculate the payback of the construction of a gas station. The performance indicators of this project are described below:

• Planned inflation - 10%;
• Simple payback period - 3.6 years;
• Discounted payback period - 4.3 years;
• NPV - 5,367 thousand rubles;

These indicators indicate that the project is interesting from an investment point of view and pays off in a fairly short time.

It is planned to attract the nearest oil refinery of one of the largest producers of fuels and lubricants - PJSC Lukoil - as the main supplier of products. This will provide gas stations with high-quality, inexpensive products. Lukoil prices are lower than prices for similar products from other gasoline and diesel fuel manufacturers, and also have extensive advertising support and a wide range. In addition, the company offers its own line of motor oils and gearbox oils.

In addition, it is planned to attract one of the manufacturers of these products in Penza as a supplier of cooling and brake fluids.

It is planned to engage a local contractor as a construction company, with whom the company worked to open a gas station earlier. The company has more than 15 years of experience, as well as extensive experience in building similar stations for large gas stations - Lukoil, Gazprom, Rosneft.

The equipment supplier is planned to be a large Moscow company, which also supplies gas station equipment of its own production to all major gas station networks.

Gas station products will not differ from others and will include the following groups of goods:

• Gasoline of three brands - 92, 95, 98;
• Diesel fuel;
• Motor oils and additives;
• Coolants;
• Brake fluids.
• Related products (drinks, fast food, magazines)

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investment by 3 times.

The volume of investment in opening a gas station will be 3,949 thousand rubles, most of which will be spent on the purchase of equipment and the construction of the gas station itself. A large sum will be spent on the acquisition of land.

Investment costs are described in detail in the table below (RUB including VAT):

It is planned that the duration of the construction and launch of the gas station will be 8 months. The work plan for opening a gas station is presented below:

As part of the business plan, it is planned to build our own premises, which will accommodate a cashier, a security guard and a small store of related products for the car (oils, liquids). The premises will consist of the following rooms:

• Trading area (products and cashier will be located here);
• Bathroom;
• Warehouse for goods;
• Locker room.

No more rooms are planned, since all management is located in office space, which the company rents specifically for this purpose in the city center. The number of management personnel will not increase, so additional office expenses will not be required.

There will be 2 gas pumps on the site with the ability to refuel two cars at the same time from each of them. This setting is a standard value for this type of gas station and provides an optimal ratio between the volume of investment and subsequent revenue.

It is planned that the gas station will operate around the clock, seven days a week and on holidays. This is caused by the need to refuel cars at any time, regardless of the time of day or holidays.

The business process of operating a gas station will be fairly standard:

The gas station purchases fuel, oils and liquids from suppliers and manufacturers of these goods. The cost of products by product groups and markup are presented in the table below:

The number of competitors in the gas station market is very large. Today, it is almost impossible for a player who is not an expert in this field to enter this business. Large gasoline producers (such as Lukoil, Rosneft, Gazprom) and small but fairly stable gas station networks operate in the market.

Today, all the most profitable places for gas stations have already been taken, however, the constantly increasing vehicle fleet and requirements for speed of service lead to the fact that from time to time there is a growing need to increase both the number of gas stations and expand existing ones.

The land plot planned for acquisition for the development of a gas station is located at the exit from the city on a very busy road in the industrial zone of the city. After construction, the gas station will be clearly visible from the road both during the day and at night, which will allow it to receive customers at any time.

The range of products sold will be standard for all gas stations. First of all, it will be all brands of gasoline. In addition, motor oils, coolants and brake fluids will be offered to motorists. In addition, the gas station will sell related products for drivers (for example: drinks, snacks, magazines, personal care products)

Prices for products will follow the prices at large gas stations in the city owned by gasoline producers and will be lower by 50 kopecks. The fact is that at the same prices for gasoline, the consumer will definitely choose a gas station from an oil company, and when the price drops, some consumers are ready to refuel at third-party gas stations, even though they are confident in the quality of gasoline.

The table below shows the range of products by product group, price, cost and markup.

The table below shows the range of related products by product group.

Unlike other goods, the demand for gasoline has virtually no seasonality in demand, so we will not use seasonality indices to plan revenue by month. However, due to the fact that the opening of a gas station will not immediately attract the maximum number of motorists, we will set a schedule for reaching the planned sales volume:

Thus, as can be seen from the table, the gas station will reach its maximum sales volume in about a year.

After reaching the maximum sales volume, we plan that the average refueling bill will be 1000 rubles, and about 600 cars will be refueled per day, which is approximately 25 cars per hour.

In order to achieve full sales as quickly as possible, it is planned to conduct an advertising campaign that would attract the largest number of consumers to gas stations. To achieve this, it is planned to use the following advertising channels:

• Making a stele with glowing gasoline prices - 200,000 rubles;
• Decorating a gas station in colors that match the trademark of the rest of the network of gas stations - RUB 100,000;
• Making a sign - 50,000 rubles;
• Decoration with balloons in the first month of opening - 30,000 rubles;
• Distribution of leaflets at existing gas stations of the network with information about the opening of another outlet - 3,000 rubles;
• Placement of advertising structures with gas station advertising at other gas stations in the network - 10,000 rubles;
• Hiring a tall figure to attract clients - 20,000 rubles/month.

Due to the fact that the company already has a network of gas stations, this gas station will also be registered under the name of an existing limited liability company. A plot of land will be purchased for the same legal entity and a loan will be issued.

The staff, their salaries and bonuses are presented in the table below:

"* - positions are marked whose functionality will be performed by existing employees of the enterprise for additional payment.

I would like to note that a security guard must be present at the gas station, but he will be provided by a private security company, so the costs for him are included under the heading “security services.”

Based on the constructed model, the break-even point for a gas station was calculated, which amounted to 489 thousand rubles.

Taking into account the fact that we plan to reach monthly revenue of 600 thousand rubles. with VAT and a schedule for reaching maximum sales, the gas station will begin to make a profit from the 7th month.

In order to obtain information about what factors and how much can influence changes in project profits, we have built the following table, which describes changes in the NPV indicator depending on changes in sales prices for gasoline and diesel fuel, purchase prices and enterprise expenses, taking into account wages:

We divided all existing risks into political, economic, social, and technological.

These include the risk of a decrease in demand for fuels and lubricants due to the invention and introduction of a radically new engine that does not require gasoline or diesel fuel, as well as the growth of gas-powered vehicles. However, as we see, there are no plans to introduce any new engine in the near future, and the use of gas instead of gasoline and diesel fuel, although it leads to savings, leads to faster engine wear. In addition, any significant increase in gas consumption will lead to a sharp jump in the cost of gas and, accordingly, will stop this growth.

These risks include the risk of population decline in the city of Penza, which in turn will lead to a sharp decrease in the number of cars. However, all production facilities are operating in the city, the economic situation is normal, so no sharp population reductions are planned.

The sales of gasoline are highly regulated by the state, therefore, the introduction of political restrictions on the price of gasoline may lead to the fact that all gas stations will be forced to reduce their prices and, accordingly, will receive less profit.

A decrease in economic growth will not allow you to receive the planned profit, which will lead to delays in loan repayments and possible legal disputes with the credit institution. Further development of the network in this case will be quite difficult.

Starting your own fuel business from scratch is quite difficult; drivers are used to refueling at proven gas stations, and fuel will cost more due to its small volumes. Therefore, the ideal option for opening a gas station is to purchase a franchise of a well-known gas station in Russia. This will allow you to attract customers and receive high-quality gasoline inexpensively at wholesale prices. Today we will talk about how to open a gas station under the franchise of a world-famous corporation with many years of experience - Lukoil.

The open joint stock company Lukoil was created in 1991 on the basis of the state concern LangepasUrayKogalymneft (hence the abbreviation of the company). Over the years of its work, the company has managed to establish partnerships with American companies, build its own tanker fleet, and agree on cooperation with the Iraqi Ministry of Oil. Several dozen oil and gas fields were discovered in Russia and abroad, more than 100 international projects were carried out to develop the oil and gas industry, oil production enterprises and services were acquired. For its contribution to the development of the oil and gas industry, the company was awarded various awards from the governments of several countries.

More than 400 gas stations operate worldwide from the Lukoil brand. So what does a franchisee get from working with this company?

• the buyer of the franchise, after paying a lump sum fee and signing an agreement, gets the opportunity to sell products under the Lukoil brand;
• Gas stations will be provided with fuel and related products on an ongoing basis at wholesale prices;
• franchisees and staff will undergo a special training program developed over many years of operation of the company;
• The equipment of the station will be carried out under the supervision of company specialists so that it meets the requirements of GOST.

Purchasing a franchise has a number of advantages for an entrepreneur. In the case of opening a Lukoil representative office, a businessman saves on an advertising campaign and promotion of his gas station. Under the agreement, he is guaranteed to receive high-quality petroleum products at the required frequency. All staff and the franchisee themselves undergo training, which is included in the cost of the franchise. They get to know the market, its tricks and tricks, and also receive advice on various topics at any time of cooperation.

Operating under a well-known brand will quickly attract customers who care about the quality of fuel for their cars. The discount system offered by the company will help attract people and increase the average bill. The payback of the project will take only 2-2.5 years despite the high level of investment.

There are also plenty of disadvantages for an entrepreneur to consider. After all, about 6 million rubles will need to be invested in the franchise; this amount includes a lump sum fee and the arrangement of a gas station. Supplies of oil products outside the company will be excluded, and development will depend on the plans of the franchisor. The agreement strictly regulates the period of cooperation, so the franchisee will not be able to leave the business earlier. Company owners can sell a franchise to several businessmen in one city, which will significantly increase the level of competition.

If an entrepreneur has his own gas stations, as well as a license to sell oil products, then he can send an application to open a representative office of Lukoil. The application must indicate the number of gas stations, their financial performance for the last months of operation, the presence of fuel tankers and oil depots. Photos of the objects must be attached to the information so that the company’s specialists can evaluate the external and internal design of the station.

Franchising staff will also need legal and accounting documents from the company applying to purchase the franchise. The presence of qualified workers will increase the likelihood of a positive decision, as well as the possibility of additional sales at the gas station. The application must be sent to the subfranchisor at the location of the proposed station or complex. You will receive a response within 30 days. If the result is positive, company representatives will be sent to you to verify the data received. After passing the inspection, Lukoil specialists will send recommendations for refurbishing your gas station in the company’s corporate style, as well as a list of documents for signing the contract. The verified and signed agreement is sent to Rospatent for registration, after which it comes into force.

Expert opinion

Roman Efremov

Work experience: 5 years. Specialization: all areas of jurisprudence.

The franchise of PJSC Lukoil is provided for a certain period, designated in accordance with the provisions of the commercial subconcession agreement. According to current requirements, the counterparty is required to pay a lump sum contribution. Its size depends directly on the location of the gas station:

An entrepreneur will have to spend about 5.8 million rubles to open a Lukoil gas station franchise. Of this, 400 thousand is a lump sum contribution, the rest of the funds are for the arrangement of a gas station. Royalties range from 220 to 400 thousand rubles per year, depending on the size of the city in which the representative office is opened.

In addition, the entrepreneur must pay monthly rent for the land on which the gas station is located, pay salaries to employees, and pay for the supply of petroleum products. According to experts, the net profit from one gas station is 250-400 thousand rubles. The payback period for the project takes 2-2.5 years.

Despite the high competition among gas stations and complexes, opening a franchise under the auspices of Lukoil guarantees the franchisee a high income and quick payback. Due to brand recognition and low product prices, the franchise buyer receives regular customers and stable monthly profits. The level of service of the company and the quality of its oil products have won the trust of millions of Russians, therefore, by becoming a partner of Lukoil, an entrepreneur is investing in a business proven by many years of experience.