Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold at a 160% premium).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

From this article, you will learn what to sell in the Online Store. These tips will help you choose products today.

#1. Testing a niche for an online store - don’t waste time

What is this? Selected product. I made a landing page. Launched advertising. They don’t buy... So, I chose the wrong niche. I took another product. I made a landing page... And so on. In theory, a niche should be found.

This is what internet marketing gurus teach.

I tried it. When I was young and stupid. The method is long, expensive, tedious and useless. Personally, I haven’t found a profitable niche this way. I haven't used it for a while now.

Why Niche Testing is a Stupid Idea?

Because:

1.) There are no tests that can determine the “profitability” of a niche in a short time.

I whipped up a Landos. I set up Yandex Direct anyhow. Spent 1000 rubles on advertising. I spent money in 3 days. I didn't earn a ruble. I concluded that the niche is NOT profitable.

The conclusion is wrong!

It's like going to the gym. Do three approaches on the machine. Feel the muscles and conclude that the exercise machine is not effective. Muscles don't grow.

• 2.) There are no products that are NOT sold at all. Factories would NOT produce them. Suppliers would not purchase. Nobody invests money in something that is NOT for sale.

But for some reason, the novice businessman thinks differently. He does NOT understand marketing, economics, or advertising. But he knows how to test niches. There are suckers all around. And only he knows: which niche is profitable and which is not. Agree, it looks stupid.

The niche “doesn’t work” means there is no experience in sales

This is the real reason why the niche doesn't work. No sales - the niche is not to blame. Lack of EXPERIENCE is to blame. If you want to sell, gain experience.

In fact. Previously worked in a trading company. Sales Manager. I saw the company's marketing from the inside. Niches have never been tested there. There was an opportunity. There were resources. But they didn’t do that. We introduced products into the assortment and began promoting them.

#2. The best product for an online store is the one you use yourself

Question. What influences sales the most? Answer: product description. Tell (and show) why your product is useful and people will buy it. Remember! Sells TEXT. Written or spoken out loud. The product will not sell itself. The product needs presentation.

Which product is easier to present?

Obviously the one you use. What is easier for you: tell about DMX controller(some strange thing) or about your favorite headphones?

You definitely present the headphones better than the DMX controller. Because you know everything about them. You like them. You CAN sell them. The controller is unlikely. Although, potentially, you can earn more from it.

The thing you like is the best product to start a Mini Online Store

Because:

• He's already found
• Are you confident in him quality
• Can you write quickly? text with description
• Reply to all customer questions
• Not ashamed offer people

In fact: I chose the lamp that I use. I wrote the product description without any problems. I took photos without any problems. I am 100% sure of the quality. There is no shame in recommending. Buyers call and ask questions - I answer without any problems. And if I had chosen an unfamiliar product, there would have been continuous problems.

#3. Check the demand for your product

What is this? Online demand is when:

• a.) People have need in your product
• b.) They want him buy
• c.) Open Yandex or Google
• d.) Enter requests with the name of your product

If people are looking for your product in search engines, then there is demand. You can safely launch a Mini Online Store (MIM).

Practice: how to check demand for a product?

Yandex and Google collect search query statistics. Provided free of charge. It is more convenient to use Yandex. The service is called Wordstat. To check demand:

• Open Yandex Wordstat
• Enter product name
• See the number of requests per month

In fact: I checked the data on my product in Wordstat. I got these numbers:

• battery operated table lamp - 590
• battery-powered table lamp – 305
• battery-powered table lamp – 286
• battery-powered table lamp – 604
• rechargeable table lamp – 760
• rechargeable table lamp – 656
• wireless table lamp – 247
• total - 3448 requests per month

So, requests in Yandex are 3448 per month. About the same amount in Google. Is it a lot or a little?

I won't be clever. I'll tell you how it is - oh, hell knows! These are request statistics. It is impossible to make a sales forecast based on it. There are hundreds of other factors that influence the final result.

One thing is clear: there is demand. People are looking. There is competition (that's good). Compared to smartphones, it’s not as tough (this is also good). Chose. Launched. Seriously worked on the website, SEO promotion, advertising. There is a result.

#4. Unique products for the Online Store - forget it!

What is this? Products that have no analogues in the mass market segment.

For example:

• Refrigerator with artificial intelligence
• Beer with crab flavor
• Decorations made from dried berries
• Illuminated umbrella
• Slippers with built-in pedometer

It would seem, on the contrary, that it’s cool. There are no competitors. Nobody interferes. That's how it is. But if there are no competitors, then there is no demand either. No demand - no sales. Do you need an online store with unique products, but no sales?

The problem with a unique product is that people don't know about it. How can they want to buy it? Right. No way.

Decorations made from dried berries seem absurd. But in essence, why are they worse than stone jewelry? Or made of plastic? Or metal?

Basically, nothing.

If you create a fashion trend out of this. Invest a lot of money in advertising. Involve famous pop and film stars. Then decorations made from dried berries will begin to be sold. They will know about them and it will no longer seem absurd. But for this, the product must cease to be unique.

Remember young Steve Jobs

With what difficulty he promoted his first personal computer. Nobody wanted to buy. Because no one knew what a “computer” was.

For that time, it was a unique product. Now a computer is one of the best-selling products in the world. Because he ceased to be unique.

How I tried to sell a unique product

I'll tell you a story from personal experience. Remember the time when incandescent lamps were replaced by LED lamps? At first, they were treated with caution. They are too expensive...

Then they appeared in all stores. People began to replace burnt-out incandescent lamps with LED ones.

I replaced it too.

But their light was, frankly speaking, vile. Some people are happy with this, but I (a lighting specialist) am absolutely not.

I decided to find an LED lamp with high technical parameters. Found. Unique product. Domestic development. Lots of awards at technical exhibitions.

Bought. Installed it in a chandelier. Beauty! Comfort!

The spectrum of light is almost like that of the sun. The wife is happy. Friends come in and are surprised:

What kind of lamps are so wonderful?
- Here, such and such a brand, such and such a name!
- We want it too. Where can I buy?

I thought: a great product for a Mini Online Store. Contacted the manufacturer. Got favorable conditions. My imagination was already painting a picture in which I was raking in money with a shovel.

Wrote the text, took photographs. I built a test bench (for a visual comparison of different lamps). Recorded a video review. All is cool! Website - Lampasolntse.ru (you can go and have a look)

But the business didn't work...

The general buyer did not share my admiration for this lamp. I spent enormous effort trying to explain to people the benefits of this product. And I got a meager exhaust...

The uniqueness of the lamp was high color rendering index. Most people have never heard of this parameter (even though it is the most important parameter for household lighting).

There were no analogues. Competitors weren't selling. There weren't any in stores. There was no advertising. And people were not ready to overpay for something UNCLEAR. Here is a unique product for you.

I have turned off advertising (but I am renewing the domain for now)

A little money still drips from the online store. There are buyers who need lamps with high color rendering.

For example, companies that deal with printing. They need lighting with high color rendering to see printed images in natural color.

But this is not at all what I expected. It was not possible to rake in money with a shovel...

However, the site is in the top for the query “ high color rendering lamp" I DO NOT pay money for visitors. I don’t pay for the site (it’s assembled from ready-made modules). There are no costs. There are few orders. Money is dripping. Therefore, I am not closing the project yet.

In fact: But since then, I haven’t dealt with unique goods.

#5. Beware of Chinese consumer goods (goods in bulk for one-pagers)

What is this? Buy a product for 200 - sell for 1,700 rubles.

You've probably seen this business model promoted many times. My main rule in life: do not criticize what I DO NOT like. I don’t like it, someone else likes it. To each his own.

I have a negative attitude towards this kind of business. It is very close to the border called "Deception". But I won't criticize. I'll just share my experience. And you can draw your own conclusions.

Suppliers of goods for one-page websites

There are many suppliers of cheap Chinese goods. Not only in China, but also in Russia. Wholesale prices are really low. The assortment is large. In the photographs (from the websites) the products look delicious. My mouth is watering - I can’t wait to get rich.

What's the catch? There will be a lot of returns. There will be dissatisfied customers. You will have to return the item. Most likely at your own expense. You may have to read negative comments about yourself on review sites.

Problem: Product quality is unpredictable

Note that I don't say "low quality". This is the “economy” segment. The products are either no-name or very cheap fake brands.

We are not talking about high quality in principle. And it seems like everyone knows about it. In fact, there is nothing criminal about the low quality of a product (if it is not disguised).

I'll say it again. The quality is UNPREDICTABLE!

What does it mean? You pick up two boxes of goods. Let these be power banks (for example). The products are the same. From one batch. You get it. Checking. It feels good.

Send to two buyers. The first one - no complaints. The second one threw a tantrum over the phone. The power bank is not working. It indicates a capacity of 20,000 mAh. But in fact, it charges the smartphone by a maximum of 15%. The buyer is unhappy. Requires a refund.

The product is of inadequate quality - you are required to return the money or exchange it

What is this? A product that does NOT meet the stated specifications. Within 14 days the buyer has the right to return it. According to the consumer rights law. You will have to exchange the product (at your own expense) or return the money.

Delivery to the supplier at YOUR expense. Return shipping is at YOUR expense.

So, you spend a ton of money on returns and exchanges. You spend a lot of nerves communicating with an offended customer (and he will not be the only one). And in the end, you get exactly the same UNPREDICTABLE product. There is no certainty that THIS power bank is working.

And this is provided that the supplier is decent. After all, he can send. What do you want? You will not have any contracts, invoices, or invoices. As a rule, such wholesale suppliers accept payment to an individual’s card.

In fact: I went to the “China wholesale” format website. I couldn’t resist and ordered goods for 10,000 rubles. For testing. This business seemed very profitable. I read the reviews on the site - everyone is happy.

I think I'll make a small Chinese store. I will not deceive buyers. I will not inflate the characteristics. I will organize delivery to the regions with cash on delivery. I'll make a small guarantee. I will describe the return rules in detail.

The package arrived. My son and I tested each product and came to a consensus. We will not do this. A detailed review of Chinese products for one-page websites is here.

#6. Choose expensive products. They sell better online

Background. My main business is the Naborgotov.ru workshop. I assemble custom-made kits for ceiling lighting. There are cheap ones. There are expensive ones. And there are very expensive ones.

Which ones do you think are purchased more often?

Exactly! At first I also thought they were CHEAP. It turns out NO! Cheap sets represent 15% of total sales. Basically, they order expensive and very expensive ones.

Why do expensive products sell better on the Internet?

I thought about this question. And here's the thought that came to me. Cheap lighting is easy to buy in regular retail stores. Came. Chose. Paid. Took away. Now, any electrical goods store has everything you need to illuminate the ceiling.

But here's what's interesting. No retail store carries luxury components. Not one! There may be an urgent order, but the supplier does not have the components. There is nowhere to intercept. There is NO ONE in the whole city. Not at any price.

Hence

For cheap consumer goods, people go to a regular store. For expensive goods, people go to the Internet. Therefore, expensive goods are sold better in an online store.

But this is a special case. Maybe it's just in my niche? It is wrong to draw a conclusion from one case. And now, in fact, I come to the research.

Study

After the successful launch of the website Zetsvetilnik.ru, I decided to expand the range. The original idea was this. I'll try and feel the demand for table lamps. If things go well, I will add 5-10 more table lamps to the site.

Things got going. I started looking for suppliers. Found. I contacted the manager of one very large supplier. Woman. Aged. It feels like years of experience. Adequate and sociable.

I told her that I have a small business. I plan to expand. Interested in modern table lamps. And he asked for a little help: a list of goods that online stores and retail stores order from them.

She made an unload from 1C. I removed the names of the companies (since the information is confidential) and sent a report on positions and numbers.

I talked about this topic with a female manager. She says that this is indeed true. Online stores sell expensive goods better.

Advantages of expensive goods:

• They are searched for on the Internet (I’m not in a store near my house)
• big profit
• there is something to talk about in the presentation
• There are almost no warranty cases
• customers are satisfied because they receive a quality item

In fact: The lamp is a quality product. Dear segment. Sells great online.

#7. The smaller the packaging, the better

In the previous paragraph, I mentioned a table lamp supplier. Everything is fine. The lamps are wonderful. Conditions are good. But the supplier is in another city. Delivery by transport company 5-7 days.

What's the catch? The average size of the boxes is 40x30x25 cm. The supplier is far away, then you need a reserve - at least 50 boxes. The total volume is 1.5 cubic meters. Difficulties immediately arise:

• high delivery cost (approximately 5,000 rubles)
• protective packaging (otherwise they won’t arrive whole)
• delivery within the city (you cannot bring it with your own transport)
• storage warehouse (not to store them at home)
• logistics from warehouse to courier service

You have to pay for all this. When I did the math, I realized it was not profitable. Lots of fuss - little money. Either the packaging volume must be less or the margin must be greater.

Always consider the economy. Check with your supplier for package size. Calculate the cost of delivery on the websites of transport companies.

In fact. I abandoned this idea. My business model is Mini Online Stores. I don’t want to bother with warehouses, employees, accounting, and logistics. Therefore, I choose suppliers that are closer and products that are smaller in size.

#8. Don't Worry About Choosing Your First Product to Sell Online

What is the problem? Many aspiring entrepreneurs take a painfully long time to choose their first product. For months. For years... Why does this happen? What's stopping you?

Fear of failure

If you dig even deeper into psychology - fear of condemnation. The immediate environment is evil. If you start launching your own business, everyone around you will start to get angry.

Go to work! There's no point in suffering!

Society is programmed to be negative towards entrepreneurs. This has probably been passed on through genes since Soviet times. They will bare their teeth while you work 15 hours a day.

And if you fail, they will trample you. Morally. And this is difficult to survive. This is a personal blow. So the novice businessman is afraid to make a mistake. He is afraid to choose his first product.

What should I do?

Decide. Or you tell everyone to go to hell with their opinions. Or you continue to fear condemnation from loved ones. There are no other options. No one will lead you by the hand to success. Put a new program in your brain - “ I'm Calm About My Mistakes».

Why shouldn't you worry about your first product?

Now you select a product. Six months will pass. And you will replace it. Find something similar, but better.

Another two or three months will pass. You will replace this product too. Find a new supplier - he will make you a great offer.

Then, change the product again. Because you will feel the demand more subtly. Get to know your customers better.

And now your profit has exceeded 100... 200... 300 thousand rubles. So what do you see? Your store does NOT have the same products you started with. And the store is completely different. Yes, and you have completely changed during this time.

This ALWAYS happens and with EVERYONE.

So is it worth it NOW to worry about a product if EVERYTHING will change anyway? Personally, I don't see the point in this.

My main business is the production and sale of lighting for ceilings. I don’t even remember how many times I changed the assortment. A lot of. What was at the very beginning and now are completely different products.

What's in the bottom line?

• send all the evil ones away
• choose the product you like
• start upgrading your skills

Remember! The first product you choose is to improve your online business skills. You'll pump it up. Gain experience. Expand your horizons. See new opportunities. You will find other products. And only after that, you will start making good money on the Internet.

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

• Meat and sausages;
• Fish;
• Dairy products;
• Cereals;
• Pasta;
• Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

• Washing powder;
• Toothpaste;
• Detergents and cleaning products;
• Shampoos;
• Soap;
• Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

• Vodka;
• Cognac;
• Wine;
• Beer;
• Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

1. Chilled juices;
2. Ice cream;
3. Hot drinks;
4. Fuel briquettes;
5. Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

1. Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
2. Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
3. Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
4. Stationery. Such a product is in great demand among the population at the beginning of the school year;
5. Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
6. Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
7. Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
8. Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

To determine what services are in demand among people in your region, you need to carefully analyze the market. This will allow you to assess the level of competition, as well as determine the profitability of the business and its approximate payback period. At first, you can provide services yourself, without hiring employees. Once you have formed your own client base, you can hire qualified staff.

The most popular services in demand by the population:

• Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
• Freight transportation. This is a fairly popular area of ​​activity, since recently both legal entities and individuals have begun to use the services of transport companies;
• Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
• Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
• Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
• Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
• Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
• Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.

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What is profitable to sell - 5 options for high-demand products + 5 fashionable products + 5 products that are suitable for trading online + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Refer to the Internet.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future buyers.

For example, people from a small town are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Compose a short questionnaire with questions, print out the required number of copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

This truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Food.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in big cities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such products are used up quickly, so people must constantly renew them.

   If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.

   Clothes and shoes.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   It tends to be updated more frequently among the population, so you may end up with repeat customers.

   If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.

   Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Small sports equipment and sportswear.

If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

The volume of online purchases is increasing every year, because buyers benefit from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable products to sell online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.


Nowadays there is a boom in products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, the network has a large selection of aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of enthusiastic people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

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In 2017, the best sales were in children's goods, clothing, footwear and pet supplies. These product items have been at the top of the ranking of consumer activity on the Internet for about three years now, and judging by the positive dynamics, the turnover for these groups will only grow further. But any merchant knows that identifying a product that will be in demand is only 30% of commercial success. To successfully close a deal, you need to buy products at a good price, receive them on time, competently present them on the market and attract buyers with the quality of your services. Therefore, if an entrepreneur is looking for something that can be profitably sold via the Internet, he needs not only to find a suitable product, but also to think about the entire subsequent mechanism for organizing deliveries and ways to promote it.

Selling through social networks

Social networks are an ideal platform for a novice businessman. To make money quickly here, you don’t need to purchase a large assortment of goods, pay for the creation and promotion of an online platform, and you don’t even need to pay for advertising. The only thing you need is your own initiative, the ability to communicate with people and knowledge of the latest fashion trends and market innovations.

The top sellers through social networks are clothing, shoes and accessories aimed at a target audience of 14 to 35 years old. Of course, you need to focus on the seasonal needs of your customers. It should be taken into account that few people start looking for a jacket when the first cold rains begin, and for a swimsuit - in mid-July. Useful to read.

Any seasonal product should begin to be promoted approximately a month before the start of the new season. Yes, jackets start selling in August, and swimsuits in April (see). That is, by this time, the entrepreneur must already order the goods and pay for it.

What can you sell profitably right now? To answer this question, you need to carefully study the latest photos and video reports of domestic and foreign celebrities. You should pay attention to what they are wearing, what kind of jewelry and accessories they wear, look for cheap analogues on Chinese wholesale platforms and feel free to sell on your pages on Instagram, VKontakte and Facebook.

Also on social networks, when selling clothes and shoes, the dropshipping system works well. The dropshipper posts clothing collections from partner wholesalers in his albums, collects orders for individual product items and receives advance payment from customers. From the prepayment, he takes his percentage, transfers the payment for the goods to the manufacturer, and the manufacturer himself organizes and pays for the delivery of the order to each buyer.

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What to trade through one-page websites

One-page sites are best suited for trading one product item - a popular new product on the market. It can be anything. One week, the “Heart of the Ocean” pendant is at the top of the ratings, another – a glove for collecting pet hair, etc. You can also track top products in Chinese online stores based on their current ratings. Whatever product customers order most in China will also be purchased in Russia. Today's top products on AliExpress:

• leggings;
• mini clutches;
• children's thermal underwear;
• interactive doll Masha;
• glowing teddy bear.

When choosing what can be profitably sold on the Internet, you should pay attention not only to the rating lines, but also to the product itself. The entrepreneur must understand for whom he is making the purchase and how he will position this product online. If he doesn’t know much about women’s clothing, then there’s no need to start with it. It is worth trading a product that he understands. Useful to read.

The best assortment for an online store

Before opening your online store, you will need to enter into supply agreements with wholesalers or manufacturers. Serious companies value their reputation, and therefore, before displaying their product on the pages of an online store, they thoroughly study how the platform itself meets the standards of their trade.

If an entrepreneur is just planning to open an online store and understands that he does not have sufficient start-up capital to create and promote a powerful platform, then you can start with pet supplies or children’s products. These groups are in unconditional demand. Even if a businessman fills his warehouse by purchasing from small wholesalers and sets a small markup, he can make a good profit on a large turnover.

When forming an assortment, it is worth using the golden rule of a network merchant: what is actively bought on AliExpress can be sold profitably through your online store.

The video provides information on how to choose a product for an online store:

How much money do you need to start?

To earn about 50 thousand rubles a month from sales from a one-page website or on a social network, you need to invest at least 25 thousand rubles. An alternative option for beginners is .

With successful trading, even if an entrepreneur sets triple the price for some product items, the average profit does not exceed 200%.

The prospect of this type of business is opening your own online store with a unique, high-quality product.

For those planning to open an online store, it is useful to consider the ones that came to Russia in 2017.

Current information about . Conditions for purchasing a franchise and payback period for investments.

Conclusion

If an entrepreneur collects information about what is now profitable to sell on the Internet, it means that most likely he has a small start-up capital that he wants to successfully invest. Trading popular products is the fastest and most guaranteed way to “scroll” money and return it with interest. But it’s worth trying to treat the implementation of this idea not only as an opportunity to make money, but also as the first step on the path to a large and stable business.