According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are in search of current ideas for 2020 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2020 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and still go broke if they are not in demand by customers;
2. Market volume. In some niches, the number of stores is measured in just a few - however, this does not mean that there is no competition in them. Perhaps there is simply nothing for more operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
5. Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
7. Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - there is no need to rent a large warehouse, hire loaders and vehicles for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products of 2020 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most favorable terms of cooperation;
10. Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise, you can sell off all warehouse stocks and be left without working capital;
11. Frequency of purchases. Earning money from repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
12. No obsolescence. You should be wary of new products on the 2020 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2020 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
• Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2020;
• Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
• Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2020: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often purchased on the Internet: 2020 statistics allow you to rank the most popular product categories and identify niches with high markups among them.

Small household appliances

Small household appliances top the top sold goods on the Internet in 2020. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

• Household appliances - vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of products from well-known brands;
3. Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide range, the ability to choose a model with the desired technical characteristics and a price, which is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policies of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand awareness and personal experience in using certain products. The most popular products in Russia in 2020 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Depilatory compositions;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular brands and products that they use or have used previously. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale 2020 includes:

• Processors;
• RAM, motherboards and video cards;
• Hard drives and SSD drives, flash drives;
• Power supplies and housings;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Laptops and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces for the country house. Among the best-selling products of 2020:

• Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
• Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, the list of popular products for sale on the Internet 2020 includes other products worthy of attention:

1. Diapers, rompers and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Pacifiers, feeding bottles;
5. Strollers, cribs, children's bedding;
6. Walkers, children's bicycles;
7. Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and receive advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. The low price of an online store combined with costly long-distance delivery may actually turn out to be more expensive than the high cost of goods in a regular hardware supermarket plus a budget transportation service.

Therefore, large household appliances remain among the top products for sale mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city residents suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2020 as:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Tracksuits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2020 in an online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and speaker systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Seat covers and floor mats.

Handmade goods

An entrepreneur planning to sell handmade goods can put up for sale both souvenirs of his own making and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular products for sale online in 2020 include:

• Paintings;
• Knitted products;
• Handmade toys;
• Leather bags, wallets, belts, purses;
• Figurines, vases, decorative items;
• Flower pots;
• Wooden cutlery;
• Jewelry and decorations;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who do not have time to go shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are their high price, a clearly defined target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Flea and tick products;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2020 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sporting events;
• Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting your own business on the Internet. and other Chinese trading platforms are:

• Shoes, clothing;
• Bags, belts and other accessories;
• Automotive Products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

Video on the topic

Trends in virtual trading

While studying, a novice entrepreneur should pay attention to current trends in the virtual trading market:

• The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
• The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2020, but also learn how to sell his goods correctly:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
22 voted. Grade: 4,91 out of 5)

Today we will talk about what to sell online: how to choose a product for or some other form of doing business and making money online. As you know, literally everything is bought and sold on the Internet now; it’s almost impossible to find something free. However, it is still getting bigger and bigger, everyone is selling something. At the same time, some products sell better, others worse, and some are unable to organize online sales at all.

Therefore, before you start selling goods, it is very important to understand how to choose a product for an online store, what to sell on the Internet, what sells well and what doesn’t. How to do this - this will be discussed further.

So, there are three ways to choose what to sell on the Internet, let's look at them.

Method 1: sell what you understand. For example, products that are somehow related to your profession or hobby. This option is interesting because you will approach the matter, as they say, with soul, to the maximum extent of this concept. And this is always a good guarantee of achievement.

By selling those products that you are well versed in and that you simply love, you can not only provide qualified advice, but also literally inspire a potential client to buy with your own experience and impressions. And this is a rather important quality.

Method 2: sell what is less represented in your region. If you are thinking about how to choose a product for an online store that will operate in a certain region or a particular city, it makes sense to analyze the existing offers and try to occupy a niche among them that is either poorly occupied or even not occupied at all.

In this case, you will also have every chance to develop a profitable Internet business, unless the goods are too specific, and there is also demand for them in the region.

Method 3: Sell what sells best online. You can find many research results that show the volume of trade turnover on the Internet for different groups of goods. I compared the data from several such studies, and it turned out that the following groups of products sell best on the Internet:

1. Clothes and shoes. According to all data, the leader in global sales on the Internet is precisely this group of goods, although it would seem that buying things online is not entirely convenient due to the lack of the possibility of trying them on. However, they buy and buy very well.
2. Goods for children. A variety of things: toys, clothes, shoes, accessories, baby food, etc. This group of products is also always in the TOP of online sales, it is always in demand, so pay attention to it.
3. Digital technology. The top three are completed by high-tech goods for personal use: mobile gadgets, computers, televisions, cameras, etc. It should also be noted that these are goods of a higher price category compared to the first two groups, so trading them from a warehouse will require a considerable amount of working capital.
4. Goods for sports and hobbies. This includes sports equipment and clothing, as well as everything related to a wide variety of hobbies: fishing, tourism, photography, etc. When thinking about what to sell online, pay attention to this option: here you can choose a group of products related to your personal hobby, which will be a good key to success.
5. Furniture and household goods. This group includes all goods that are in one way or another related to the arrangement of everyday life: furniture and other household utensils.
6. Pets and pet products. Oddly enough, this group of products also ranks quite high in the ranking of the best products for sale on the Internet. And if you have a hobby of this type, you can connect it with an online sales business.
7. Equipment for business. If all previous groups of goods were associated with personal consumption, then this is the TOP group in the business sphere. This includes a variety of types of equipment for production, trade, and service provision.
8. Appliances. Washing machines, refrigerators, microwaves and other home appliances, as we see, are inferior in position to high-tech digital equipment, but are also among the sales leaders.
9. Goods for beauty and health. When thinking about how to choose a product to sell on the Internet, representatives of the fair half of humanity, business women, most often lean towards this option. Indeed, cosmetics and personal care products are always in demand and sell well online.
10. Accessories. And the last promising group of products for an online store that I want to consider are various kinds of accessories used by a person in everyday life: bags, watches, umbrellas, etc., there can be a lot of options here.

Separately, I would like to note that huge sales volumes on the Internet are provided by such goods as real estate and motor vehicles, however, I do not consider them because of their high cost. Nevertheless, if someone is interested in these product groups, you can organize the sale of them on the Internet.

Slightly less popular are books, gardening products, construction tools and materials, as well as various types of Internet services.

These are the 3 ways you can use to select a product for an online store.

The ideal option, of course, will lie at the intersection of all these methods: that is, it should be a product that you are well versed in, which is still poorly represented in your region and which is in demand according to general online sales statistics. If you can find just such an option, I think you will be guaranteed success.

By the way, there is another effective way to select products for an online store. It consists of first trying to sell some batch of this product through popular online auctions like Avito or bulletin boards in your region. If sales are successful, it means there is demand for the product, and you can consider it for opening an online store.

Now you know what to sell online. I hope this information was helpful to you.

I wish you success in business and high sales volumes! See you in future posts on !

Online trading is a promising area that is popular today among budding entrepreneurs. Everything is justified - relatively low costs, the ability to organize a business in the most profitable areas. And in order for all the expectations of a businessman to be met, it is important to choose the right product for further sale. But how do you know what sells best online when this niche is literally overflowing with offers?

High competition is the main disadvantage of the direction. Thanks to the introduction of the simplest and completely free online tools that allow you to organize trade, many online stores, large and small, have appeared on the Internet.

Having decided what is best to sell in an online store, you can create a unique project that offers customers a sought-after product - original and high quality. But if you don’t think through this point, the online platform will simply get lost in the vastness of the Internet among the abundance of the same “gray” sites.

How to determine whether a product will be in demand?

It is impossible to definitively answer the question of what is better to sell online - much will depend on third-party factors. Therefore, having decided, the first thing you need to do is conduct a market analysis.

Drawing up a business plan is important even when organizing an online store, especially if we are talking about a large-scale project in which it is planned to invest. It describes not only the main costs of starting a business, but also the further business strategy.

To determine which product is best to sell online in a specific region and on a specific site, you need to pay attention to the following important points:

• The product must be in demand. Hoping to receive high income in the future, you should sell only those goods that, regardless of the season, are in high demand. And you can find out what exactly is interesting to a potential audience in 2 ways - either analyze the activities of competitors, or look at Yandex Wordstat. But sometimes low demand is not an indicator of the futility of a product - perhaps this direction is still in its infancy.
• The product should not have impressive dimensions. It is much easier to work with small-sized products. What sells best in online stores – mobile phones or furniture? Of course, the first option, because you will have to pay a lot of money for the delivery of large interior items - it is much easier to make a purchase at a local furniture store. And it will be more convenient for the seller himself, especially if the project includes a minimum budget - you can do without renting large warehouses.
• The product must have a wide range of products. If you analyze which products sell well on the Internet, it will be clear that a wide range of products attracts more customers to the site. And it would be nice (at least in the long term) to start selling some related products. For example, an online store of mobile phones can be “diversified” with covers.

When organizing a business on your own, it is better to choose a well-known product that the seller understands - then you can run the business yourself without involving specialists.

When assessing the competition, it would be a good idea to choose a niche that is relatively free, since it is always difficult for “young” projects to gain the favor of clients. Does it make sense to open the 1000th store selling rompers, providing products to the same city? Hardly.

The most popular products on the Internet

There are a lot of online stores. This means that many entrepreneurs have already found “their” product. And having compiled a list of those products that are now selling well via the Internet, you need to choose the best one, taking into account market analysis.

Share of various groups of goods sold in Russian online stores.

You can identify the TOP products popular among consumers:

• electronics and household appliances,
• clothes and shoes,
• laptops and computers.

Books, goods for children, building materials, food, sporting goods - consumers more often buy these goods in real stores. And it will be more difficult for an entrepreneur to master many areas, since mandatory certification of products sold will be required.

Well-selling goods on the Internet, if the entrepreneur approaches the matter competently, will very soon begin to make a profit. But choosing a product is just the beginning. There is a lot of work ahead to promote and develop the online store. And if there are no extra funds, then you will have to promote the project yourself - and this is a significant time investment.

What to sell in an online store: reasons for the popularity of online trading and market analysis + how to choose a popular product + 6 categories of goods that are profitable to sell on the Internet.

Recently, people have become accustomed to shopping online. The most interesting thing is that absolutely any kind of thing can be purchased online...

Despite the presence of large Chinese sites, not everyone is ready to wait about a month, especially if the item is needed completely suddenly and urgently, and there is no time at all to go shopping in search of a suitable one.

If we compare the statistics on the growth of income from online shopping and general trade turnover, we can notice a significant superiority of the first, in percentage terms.

Reasons for the popularity of online shopping:

We can talk about the relevance of online stores for a long time, but that’s just it: what is the most profitable thing to sell in an online store? is a really important question.

There is a certain range of products that have quite a lot of competition in the field of online sales.

For example, there are a lot of clothing sites that already have a name thanks to advertising on other resources. And some even managed to advertise their products on television.

Shoes, bags and other accessories are also common online, with the exception of designer items.

Analysis and market research, what is better to sell through an online store

Despite the fact that it is better to choose products that do not have very tough competition, sometimes you can be guided by what is most in demand during this period, since in this case the supply will not exceed the demand.

Of course, before doing so, it is worth conducting a marketing analysis, as well as researching the market in the region in which it will operate.

It is worth considering not only what product people are interested in, but also what methods of obtaining and paying for it are most often used.

In more detail you need to pay attention to such points as:

• countries from which orders are most often made;
• On the market;
• pricing policy within which orders are carried out;
• things that cause distrust in the online store.

If you believe the studies that were conducted in 2017 in Russia, we can identify the following countries that are popular among fans of online shopping:

You can also highlight the following list of the best-selling items through online stores:

How to choose what to sell in an online store: basic parameters

The better the seller understands what he is selling, the higher the likelihood of showing the buyer that he needs it.

It’s hard to disagree with this, because if a person who is far from plumbing starts selling bathrooms, he may not take into account the fact that it would be nice to sell faucets, pipes and other related products on the same site.
It's the same with other areas.

It’s worth immediately determining the scale, namely the range.

Obviously, the more choice a store has, the more profit it will bring, but is this true? What if you go too far and the business ends up not making the expected profit?

It is worth appreciating all the nuances. For example, in the case of bathtubs, it is a good idea to sell them together with other bathroom components, since it will be much easier for a potential buyer to order everything from one seller.

But in some cases, the store simply will not be able to compete with larger sites in all respects.

Capital expenditures- this is one of the main factors that influences the scale of sales through an online store.

If this is your first project, and initially there are no guarantees or skills to work on the Internet, it is better not to spend money on a huge and expensive assortment, but to pay attention to advertising the site and the products that can be ordered on it.

The creation itself also requires funds, especially in the case of a novice entrepreneur.

6 popular product categories for sale in an online store

Despite the fact that the influx of various gadgets and reading devices has recently increased, books are still in demand. Often they are even purchased as a gift.

Selling books through an online store has its advantages:

• no expiration date;
• do not require special storage conditions;
• no problems with delivery;
• no returns for faults.

1. Pet supplies.

   Since now many people can boast of a purebred pet, there is no point in talking about the relevance of pet products.

   Pet products include:

   • feed;
   • toys;
   • sleeping pillows and other furniture for animals;
   • leashes, collars and other accessories.

2. Toys for children.

   
   In this matter, it is very important to take care of the environmental friendliness of the products, since this is one of the main factors that a parent pays attention to when buying a toy for their child.
   • large markup (about 100%);
   • lack of seasonality or temporary popularity;
   • the presence of a specific consumer.

3. Toys for adults.

   They can be very profitable, since not everyone has the courage to go into an intimate goods store and look at what interests him without any embarrassment.

   And as mentioned earlier, the Internet makes it possible to view the catalog without leaving home, as well as filter items by category.

   This can be either clothing or decorative items.

   Online hobby store.

   It can be absolutely any topic: dancing, drawing, fishing, etc.

   The most important thing is to understand for yourself what you are selling and have an idea of ​​who the client is and what he might need.

   It is better that he does not have the need to purchase something on other sites, but completely satisfies all his needs on one resource.

What is profitable to sell in an online store?

When choosing any topic and product for sale in an online store, you should pay more attention to the factors that worry the potential buyer the most:

• Is the quality of the product adequate?
• quality of service;
• guarantees not to be deceived;
• availability of fast delivery;
• affordability.

In order to meet all consumer requirements, it is enough to simply do everything intelligently and honestly.

In the case of delivery, it will probably be most profitable to simply cooperate with a courier service that offers the highest quality service, as well as with those companies whose delivery prices are minimal, so that the buyer can always choose the service that suits him.

How to find a product to sell in an online store?

Listen to the expert’s opinion and draw conclusions:

Knowing which products are in greatest demand among consumers, you will accurately understand what to sell in an online store so that it brings stable income and moral satisfaction.

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Many people subconsciously surround themselves with things: according to popular belief, accumulated property symbolizes wealth and indicates to others the wealth of its owner. At the same time, when faced with financial difficulties, citizens first of all try to get a loan or a loan, without thinking that the solution to the problem is already in their hands.

Indeed, before visiting the bank, you should think about what you can sell to make money. Almost every person has tangible or intangible assets, the implementation of which will help:

• Improve your personal financial situation;
• Cover costs associated with treatment;
• Accumulate funds for a large purchase;
• Find start-up capital to start a business.

What can you sell from home?

When studying possible ways to find the required amount, people first of all evaluate the material assets available to them - things, property or real estate. However, when choosing what is profitable to sell from household trash, you need to remember: unnecessary items in any home sooner or later run out, and therefore this method of earning money is a one-time use.

Furniture

People put old furniture in the garage or take it to the dacha, reasonably assuming that no one wants cabinets with fallen doors or sofas with worn upholstery. However, with some skills and a minimal set of tools, it’s not difficult to put things in order and then sell them at a profit.

A creative approach will additionally increase the cost of the item: there are a huge number of examples of designer furniture processing on the Internet. Of course, you will have to do some sanding and painting, learn the basics of texturing and decorative surface treatment, but as a result, the cost of an old cabinet or chair may exceed the price of a similar new product.

Jewelry

Selling these jewelry is not difficult: pawn shops and jewelry workshops constantly purchase jewelry from citizens at the price of scrap. However, this price is unlikely to satisfy the seller, and therefore it is more advisable to try to find a client among private individuals.

Electronics

Advertising and the desire for prestige often force people to buy new devices, although the old ones are still fully functional. Smartphones, laptops and tablets in good condition are purchased by private clients and service workshops: for a powerful laptop from a well-known manufacturer in Moscow they give up to 15,000 rubles, and for spare parts, specialists will pick it up for 5–6 thousand rubles. What can be sold at a high price:

• A first-generation iPod in good condition sells for $15,000 on eBay;
• The Nokia 3310 mobile legend in good condition is valued at $300;
• The original Tamagotchi virtual pet costs up to $500.

Appliances

The demand for used household appliances is invariably high: students, young families and entrepreneurs who rent out apartments need old but working refrigerators, televisions, washing machines and microwave ovens.

How to find what you can sell from home: Almost every person has appliances that are rarely used or are simply outdated. For equipment from well-known manufacturers, you can actually get up to half the cost of new products. Some enterprising citizens are involved in this business: they buy faulty equipment, repair it, and then resell it at a higher price.

Ancient coins

Rare and ancient coins are of interest primarily to collectors: collectors are willing to pay over half a million dollars for the most unique specimens. Of course, such treasures are extremely rare in the homes of ordinary citizens. At the same time, more common coins of the Russian Empire or the USSR are sometimes found in grandmothers' chests or in parents' piggy banks, which experts estimate at 400–1000 rubles apiece.

Having decided what can be sold for a lot of money, you need to find suitable channels for selling coins. The most obvious buyers are:

• Specialized stores. They purchase coins of different types - USSR era, pre-revolutionary, foreign, investment and collectible;
• Numismatist clubs. They place high demands on the condition and uniqueness of the coin and require proof of ownership;
• Banks. Periodically, they hold promotions for the purchase of rare coins of modern mintage;
• Private collectors. Willing to pay a high price for a rare specimen;
• Internet auctions. Allows you to safely conclude profitable deals.

Old and collectibles

Sometimes a person doesn’t even realize what treasures are kept in his home: a nondescript figurine or plate bought a long time ago by his great-grandmother can now have enormous collector’s value. However, an unprepared owner of antiques is unlikely to be able to adequately assess its value: in such cases, it is better to consult an expert. What can be sold expensively from old things:

• Porcelain figurines from the Leningrad and Dulevo factories, made in the pre-war period according to sketches by famous artists. Cost up to 10,000 rubles;
• Busts, ashtrays and figurines made of bronze, cast according to a special recipe in the city of Kasli, Chelyabinsk region. Cost up to 5,000 rubles;
• Books and serial publications. They are evaluated not only by year of issue, but also by circulation, dedicatory inscriptions, and illustrations. They cost an average of 4,000 rubles per copy;
• Postcards from the pre-war and pre-revolutionary eras. Mass editions are valued at 300–500 rubles, while rare copies sell for 5,000 rubles;
• Vintage stamps of piece and mass series. Sets from the pre-war period cost up to 1,000 rubles, while rare stamps from Tsarist Russia cost about 10,000 rubles;
• Vinyl records from the USSR era. Rare copies released after the war cost up to 4,000 rubles, and common editions cost between 200–300 rubles;
• Soviet badges made before 1950. The average price for them is 1,500 rubles, while rare items with documents are estimated at 50–60 thousand rubles;
• Vintage mechanical toys. A children's pedal car made in the USSR can easily be sold for 6–10 thousand rubles;
• TVs KVN-49. A pioneer of domestic television in non-working condition costs about 15,000 rubles, a working device costs up to 100,000 rubles;
• SVD radios from the first batch. Even in a faulty condition, such a device is sold at auctions for 30,000 rubles;
• Christmas tree decorations of the pre- and post-war eras. Depending on its uniqueness, such a toy can cost 400–1200 rubles per copy.

Childen's goods

There is a strong demand for used children's products: not every young family is able to purchase a new multifunctional stroller or crib made from safe materials. Therefore, for 50% of the initial cost, literally within a few days you can easily implement:

• Children's outerwear and shoes;
• Toys are in good condition;
• Playpens, walkers;
• Strollers, high chairs;
• Changing tables, cribs.

Homemade products
It is easier for residents of rural areas to find goods for sale, since having their own plots allows them to grow various crops and raise birds. Farmers sell their own products to resellers or sell them themselves through markets and stores.

However, the range of subsidiary farming is not limited to vegetables, fruits, milk or meat.

What can you sell in the village to earn money:

• Forest and field herbs and flowers. Supporters of a healthy lifestyle buy them as raw materials for decoctions and herbal tea;
• Homemade products. In winter, villagers have time to knit, sew, make souvenirs or weave furniture from wicker;
• Flowers. Not only live plants are in demand, but also dried field inflorescences, which are used as components of home cosmetics.

Automobile

The service life of the car is limited. Therefore, every few years a car enthusiast is forced to think about buying a new car; the old one is left to rust in the garage or right in the open air. Meanwhile, an unnecessary vehicle can still bring profit: such cars are often bought by teenagers without driving experience or for use in rural areas.

Of course, before selling the car, you should put it in order - wash it, replace the most important faulty units, dry clean the interior. Experts say that a clean, neat car can sell for 25-30% more than a similar model with an unsightly appearance.

Real estate

Selling residential real estate is the last way to raise the required amount: this option is usually resorted to only when absolutely necessary, when all other sources of income have already been exhausted.

It is advisable to prepare for this operation in advance: find replacement rental housing, transport things, put the premises in order. You also need to understand that selling real estate at market price takes up to six months: even advice on that will help reduce this period, at best, to three to four months.

What can you sell on the Internet?

Since the majority of solvent citizens actively use the capabilities of the World Wide Web, questions about how and what can be sold on the Internet to make money should not be ignored. For people who have no experience in creating and promoting online stores, the easiest way is to publish their offers on free message boards and social networks. It remains to determine what goods are in demand here.

Information Products

A modern person understands the value of information, and therefore willingly pays for knowledge that will help him improve the quality of his life, save money or gain additional income. Using your own or experience, you can create a detailed guide on any popular topic - from car repair to creating a website. If you don’t have the appropriate skills, you should take advantage of the offers of other authors and start selling their products for a commission. What to sell to make money:

• Training courses;
• Master classes, videos with instructions;
• Consulting services.

Chinese goods

Foreign online stores often offer interesting products that are not available on domestic trading platforms. The largest range of such products is presented on Chinese portals. Here, entrepreneurs buy things in small wholesale to sell in their city. Using their experience, it’s easy to determine what to sell on the Internet to make money:

• Smartphones, smart bracelets, gadgets;
• Cases for mobile devices;
• Souvenirs and unusual gifts;
• Haberdashery, bags, belts, wallets;
• Cosmetical tools;
• Educational toys.

Computer games

Tens of millions of computer and laptop owners around the world enthusiastically play multiplayer online games. This community is united by special gaming services and platforms like Steam, which allow an enterprising person to find something to sell to make money:

• The rules allow the sale of game items. Quite real money is offered on trading platforms for virtual armor and weapons;
• Games are often put on sale with discounts. You can buy one of them inexpensively and then sell the account for the full price;
• Finally, experienced players often "level up" their character to a high level and then sell it off with an account.

Internet resources

Resources with a large number of visitors are expensive: thousands of site views or millions of group members on a social network are easily converted into big money through advertising. You can achieve such results in two ways: create a resource on your own and start promoting it, or purchase an undervalued website and bring it to the first pages of search engines. To determine what is profitable to sell on the Internet, you need to focus on the following numbers:

• An information site with 3,000 visitors per day costs 200,000 rubles;
• A VKontakte group with a million subscribers costs 500,000 rubles;
• An Instagram account with 300,000 subscribers costs 200,000 rubles;
• A YouTube channel with 200,000 subscribers costs 220,000 rubles.

Photos

When ranking search results, search engines take into account the uniqueness of not only texts, but also images on the site. Drawing a high-quality illustration or taking a good photograph is much more difficult than writing a four-paragraph article, which is why graphic materials are constantly in demand on the Internet.

The quickest way to learn how to take photographs is that there are dozens of detailed tutorials on this topic. Ordinary photographs are sold through photo banks and photo stocks, while it is advisable to offer documentary footage to news portals.

Handmade goods

Why are handmade goods so popular? Such things are absolutely unique, which is why clients willingly complement their wardrobe or apartment interiors with items that exist in a single copy. Among hundreds of areas of applied creativity, everyone can find a craft to their liking and realize their talents. What's in demand:

• Decorative candles. Many people produce candles at home, and therefore it is possible to attract the attention of buyers only thanks to a unique design;
• Handmade cosmetics. Women use handmade creams, masks, soaps and shampoos because they have doubts about the contents of factory bottles;
• Dolls. Exclusive dolls made of porcelain, textiles or wood are not children's toys, but expensive collectibles;
• Wooden souvenirs. Various crafts are made from wood - from pendants to furniture. The material is inexpensive, and its processing does not require complex tools;
• Bead products. Modern fashionistas prefer unique jewelry, and therefore willingly buy handmade bracelets, necklaces and pendants;
• Knitted products. Experienced craftsmen knit not only scarves and hats. Jumpers, sweaters and suits are popular among lovers of exclusive items;
• Sewing. You can sew anything at home - clothes, accessories, pillows, bed linen. Such products in certain circles are valued higher than factory ones;
• Bijouterie. To make jewelry, any available materials are used - wire, beads, leather, wood, steel, clay.

Electronics

At foreign online auctions, one constantly encounters electronic devices in good condition, which owners unnecessarily sell for pennies. Thanks to virtual payment systems, you can buy such goods and order their delivery to Russia for resale. However, when working with foreign suppliers, you should remember that the duty-free import threshold in 2020 is only 1,000 euros per month.

What can you sell quickly? Popular with buyers:

• Laptops and tablets;
• Gadgets and quadcopters;
• Smartphones;
• Cameras and video equipment;
• Gaming consoles.

Own services

It is most profitable to sell your own services: the experience of the contractor is an inexhaustible asset that only grows in the process of doing business. Each person has some professional or practical skills that can be used to create a source of income. In the end, even unskilled labor of a minor allows you to get a certain profit. What can you sell to a teenager to make money:

• Dog walking and pet care services;
• Courier or advertisement posting services;
• Experience in administering and promoting groups on social networks.

Other people's services

Enterprising people know what to sell in order to earn money quickly and without investment: they should agree on cooperation with specialists providing qualified services and start looking for clients for them for a fee.

When choosing a line of activity, you need to take into account the size of the target audience: it is obvious that finding customers for an elite auto repair shop is much more difficult than for a construction team renovating ordinary apartments. The amount of the check also matters: 5% commission on an order of 100,000 rubles looks more attractive than 30% on an order of 10,000 rubles. Finally, you need to take into account the preparation of the intermediary: in order to create a correct ad and negotiate with the client, you need to understand the subject of sale at least at an initial level.

Where can I sell things?

There are several platforms where anyone who wants to sell valuable items can quickly earn money without investing. However, it should be remembered that most of them are not suitable for selling vintage and antique items: it is better to put such goods up at specialized auctions:

• Commission shop. When handing things over to a store, you should first find out the rules for selling them. For example, some outlets allow the owner to set the price, while others bring in their own experts to evaluate. The store's commission for selling and storing an item may also vary;
• Internet. Publishing advertisements online allows you to reach a wide audience and sell items that are in demand only among a few connoisseurs. The client may well live in another city and even in another country, but thanks to delivery services this problem is easy to solve;
• Local newspapers. Free publications with large circulation cover the entire city and end up in the mailboxes of thousands of potential buyers. This is a better way to sell utilitarian everyday items: antique collectors rarely look for sellers through the media;
• Buyers. The market is occupied by entrepreneurs and organizations that buy certain items from the population wholesale and individually - old wristwatches, electronic devices, household appliances, mobile phones. You can find advertisements of such buyers at entrances, in free newspapers or on the Internet;
• Familiar. You can attract buyers by spreading information about the product through your friends. Perhaps some of them need a baby stroller, inexpensive clothes, furniture or household appliances: in an effort to save money, people often purchase second-hand items through friends or relatives.

Video on the topic

How to sell things quickly?

Knowing what they can sell to make money, most citizens immediately begin looking for buyers. However, experts advise not to rush things: some preparatory measures can further increase the cost of an item and guarantee a stream of profitable offers. So, it is necessary:

1. Put things in order. Items of clothing should be washed and ironed. Furniture - repaired and washed. Electronics - clean from dust and stains. The buyer must make sure that the owner treated the item with care and precision;
2. Take a photo of the item. It is recommended to choose a neutral background and diffused lighting. For a small item, 3-4 photographs are enough, while large furniture or a car must be presented in detail;
3. Create an ad. The text should describe the item in detail: what material it is made of, what dimensions it has, what functions it performs. There is no need to focus attention on defects, but one should not remain silent about their presence;
4. Determine the cost of the item. A price that is too low will make the buyer doubt the quality of the item, while a price that is too high will scare him away. The cost of a thing is determined by its actual condition, year of manufacture and level of market demand;
5. Post offers. First of all, you should use free methods - message boards, social networks, dating. After publication, it is advisable to analyze the statistics of customer requests from different platforms;
6. The advertisement must contain as much contact information as possible. Some people are reluctant to use the phone, so they try to find out details by email or Skype;
7. Calls and emails should be answered promptly. There are enough similar offers on the market, and therefore a potential buyer who has not received a response within several hours is unlikely to try to contact the seller again;
8. You should communicate with customers at any time of the day correctly and politely, answering their questions truthfully. If you keep silent about the defects of a thing, the truth will still be revealed when you meet. As a result, both sides will only waste time;
9. Customers love discounts and gifts. If you initially raise the price and provide for the possibility of bargaining, you can add some minor bonus to the offer - for example, an inexpensive accessory or free shipping.

Conclusion

An analysis of prices on various trading platforms and message boards shows that even selling absolutely all unnecessary things in the house (excluding antiques, a car or the property itself) will not bring a significant amount. On the other hand, the proceeds will be enough to buy a long-awaited smartphone or to pay for training courses on how to